If You Want To Win, Focus On The 10X Method | Grant Cardone

However you get known doesn't really matter. If I don't know you, I can't trust you. If I've never heard of you, I can't do business with you. So, first I got to get known. The question is, he's handsome. He's got money. You can't help but be intoxicated. He's got that southern twang. This man's just a walking ball of success. Grant Cardone. I was broke. My credit was bad. I couldn't make a $275 a rental payment. Hated myself. I've done my fair share of partying and eating crap. Yeah, but the thing that always kept me on

the straight and narrow was just always going to the gym. That prevented me from going down darker path. This idea that you got to hit bottom to recover is not true. When I was 31 years old, I started having some money, took the money I had, boom, dumped it into a couple deals, and that was about $5 billion of real estate ago. Okay. I just made more money on one Deal than I had made since I was 12 years old. This is my path to create wealth. What do you want to be known for? What

do I want to be known for? I mean, I think I'm going to be known Now, before we jump into today's episode, I just want to mention that this podcast is brought to you by me and everything that I have built to help you guys level up. If you want to transform your physique, build muscle, lose body fat, build strength, then you have the First app. This has everything inside that you could possibly need to get yourself in shape to hold yourself accountable as well. I also have the digital playbook, which is a step-by-step guide

to help you guys build a following, monetize the following, and also build a strong personal brand. This is everything which I have done over the past nearly 10 years to allow myself to live a life of financial freedom and also geographical Freedom. I can basically do whatever I want. Life is good. And I also have my newsletter which has been revamped where I'll share exclusive podcast insights, my raw thoughts on business, fitness, and much much more. So if you're interested about any of those, check out the description. You'll find the links to all of them.

Let's get cracking with the episode. Would you say that sales is like one of the number one things that you need to succeed? You know, you know, No, you know, no, not not I mean, I would have said that then. I would have said at 34 years old, I'd been like, you have to learn sales. But if I was to do it all over again, I would not do it the way I did it. I would become a marketing person first. Probably wouldn't even do that. I would be be an investor. If I was 34

years old, I would skip everything I did the first 20 years. Mhm. and I would go straight to investing. But if I had to if I had to Do what I did, I would put more emphasis on marketing and less on becoming a sales master. Um, I didn't have any money to market though. And there was no internet. Imagine there's no Instagram, no YouTube, no Facebook, no LinkedIn, no completely different then. There's no phone, bro. Okay. You You don't have a map on your phone. You can't plug in a location. you there is no Siri

or directions or everything's from a Book. So like um you're driving the you're driving down the road, there's no GPS, there's no nav systems. You're driving down the road and you're looking for addresses while you drive. Yeah. Yeah. Yeah. You know, out of a book. So um there was no search. I couldn't find when I went to a company called cold, I didn't know Mike owned it and Brenda worked there. I didn't know anything. you're going in completely blind. Today, you wouldn't have to do all that, you Know. Yeah. Today, it's much easier to make

to to get rich today. Yeah, I would agree. Even for me, I grew up in a time when there was no social media. In my teenage years, I think the only thing we had was like MSN Messenger. That was like the thing that people were using to communicate. Yeah. And when I got into onetoone coaching, there was no online coaching. There was no become a fitness influencer. It was literally just, okay, you're a personal trainer and that's it. And then like in 201 15 16 it started to change a little bit. That's when I started

my YouTube channel and then um focused on that and then everything completely transformed. Yeah. And then now Yeah. You see people who are going to the gym 18 19 years old and they're already making crazy money. Yeah. Yeah. Just from building uh brands. Yeah. Yeah. So for you I wanted to talk a little bit in the mid20s you you went through a period of transition. Yeah, because it was a a time when you were not on the best road. Yeah. No, from 15 to 25 I was using drugs every day. Yeah. Not proud to say

that, but definitely proud that I overcome it. Overcame it. And um every day, bro. Like it was terrible, terrible 10 years of my life. Mhm. Uh and I tell people that story and then they're like, "Yeah, but that's what made you No, wrong. There there's no upside in that story. There's no heroes journey or all that built Character. No, it didn't. Like it it was complete waste of 10 years. Started with weed, ended up with everything. Whatever drug you had, I would use. And for every anybody listening, there's zero value. Nobody beats drugs. There is

no drug you beat. Uh no addict starts as an addict. Everybody starts recreational. Nobody starts with the intention of I'm going to become a drug addict. Elvis Presley didn't. Michael Jackson didn't. like and nobody beats It, by the way. There's never been a victor. No. Over drugs. So, um you know, it was it was because I was 15 years old, didn't have mentorship, didn't have guidance, didn't have the right track, had tremendous potential, a lot of energy. Um but I was bored. I hated school. School was very easy for me. So it's like they give

me home. Boom. I can do that. And then and then and then it went From I'm school was easy for me to I don't want to do school. So my grades, you know, I just didn't didn't pay attention. Just got the minimum grade to get out. And then my uh my community kind of forced me into college telling me that was the way to go. So I did that. Yeah. Same with me. And that was more drugs and more alcohol and more of just we partying or just like just zoning out. Yeah, it wasn't really

a party. It was Like It was like I don't look back on that time and say, "Oh, we were partying, right?" Mhm. We were killing ourselves. Like I overdosed three times. Oh. But saved my mom walked in twice and got got me out of a overdose. Um another person saved me from one. Three of my buddies got killed. I mean, this was a terrible situation. This was not no longer recreational. had 70 stitches put in my head and face from uh being pistol Whipped and because I was around the wrong people. Yeah. You know, and

for anybody out there struggling with the deal and you're like, "Y I got to hit bottom." Understand that there are many, many bottoms. This idea that you got to hit bottom to recover is not true. There's a bottom, there's another bottom, there's another one, there's another one. Trust me, it you'll just keep finding bottom. So, you don't need to wait till you hit The bottom. Just admit you got a problem. Go get help. Get away from the drug. You gota you got to move yourself out of out of the you know if you you probably

don't eat much sugar. I can tell the way you all leaned up. Well, I've I've had my phases especially in my 20s like I've done my fair share of partying and eating crap. Yeah. But the thing that always kept me on the straight and narrow was just always going to the gym. Yeah. Like that was The non-negotiable. Like even if I wake up and all drinking, I would still go to the gym. It was like the punishment. So that always kind of prevented me from darker path. Yeah. Yeah. But how did you snap out of

it? I think that's the uh uh because my my family members slowly started like enough. Yeah. They started stepping away. The people I love the most and that love me the most started saying I'm done. Mhm. And then finally my mom was like, "Don't come Back here." And she was willing to sever. Mhm. And I was in treatment uh two weeks later. She was the one. Yeah. You know, I hated myself, dude. Mhm. Absolutely. I was broke. Uh my credit was bad. I couldn't make a $275 house, a a rental payment. Um hated myself. It's

interesting because I would have thought that from a very young age you would have been like on that mission of like becoming someone And wanted to make money. Dude, when I was when I was eight, eight years old. 8 years old, man. I was like, I'm going to get rich. Mhm. Uh um because the every I was looking around, everybody that had control of the environment had money. No, any people that didn't have money didn't have control. So my dad he my dad had all the money coming in. Um what was he what was industry?

He was he was a stock broker. Okay. And I mean he he did a lot of things but he at the end of his Career he was in the bull market in this 1960 bull market. And um he's the one that drove the car. He's the one that paid the bills. He's the one that decided where we lived. He's the one that had access to whether we got bicycles or not. I'm like whoever whoever's got the money has control. And like I want to be that guy. I it wasn't the money I wanted, it's the

control I wanted. I wanted to be able to make the decisions on when people got things. Yeah. And so and then my dad gave me I remember this this this uh the the I tell this story about a quarter. My dad gave me a quarter and he only lived till I was 10. So I would lose him like a year and a half later, but I'm eight eight years old, eight and a half years old. He wants us out of the house cuz he's having drinks with his friend Dr. Car. And and Dr. Car had

money. This is back in the 60s when doctors were rich people. Yeah. Not so today. And so, um, He gives me and my brother a quarter. Okay. It was a big deal, bro. Like, I was like, I'm a baller, shot caller, you know. And so, go to the store and we we can walk to the store like three blocks. This is back in the 60s when kids could walk down the streets by themselves. And we walk to the store and I'm flipping my quarter, got all my swag on. And I'm like freaking, you know, I'm

pre Kanye, right? And and dude, the quarter, I flip the Quarter and the quarter falls out of my hand. It goes into this big manhole. No. And I lost the damn quarter. I'm literally on my hands and knees trying to find this quarter. I'm freaking going crazy cuz now my brother's got a quarter to buy candy and I don't. And I lost it. Couldn't find the quarter. So I go back to my house. I'm crying. My dad's like, "What are you crying about?" I lost my quarter. My dad just like railed on me. Never play

with money. I'm eight and a Half years old. Never play with money. And I was like, "Oh yeah, okay. Yeah, don't play with money again." Like that hit me so hard. Mhm. And then my grandfather grabbed me. My grandfather was a gambler. He was a gambler. He had drug problems his whole life. Like he was he he lived in America for 80 years without papers. So everything he did was on the slot. It was sketchy. It was all sketch. It was all because he couldn't get a job. He was an illegal immigrant. He was born

on the boat from Sicily. So when he got to New York or got to Louisiana, they did he didn't have papers. So they and he never got papers. It's not like he snuck in. He snuck in as like a, you know, a one-month-old. And so he was always doing gambling and they ran alcohol, dude. All that [ __ ] So my grandfather grabbed me. My grandfather either had pin gran on him or he had nothing. It was one or the Other. And my grandfather looked at me and says, "Son, your dad said never play with

money. I want to teach you another lesson." Another possible lesson that you could consider. I said, "What's that, Gramps?" He's like, "Never go any place with one quarter." So I had these two messages, man. One of don't play with money, scarcity, and this other one of abundance. And these two messages, dude, would haunt me through throughout the Rest of my life. You know, I know which one is the right one now. Yeah. And since then, have you ever played with money? Um, no, I haven't. I don't play with money, dude. Ever. Yeah. I don't I

don't I don't treat I never say just $10. Mhm. Like, like I take money very seriously. Yeah. Because I think the way you treat money is how the money's going to treat you. and how I treat your money is how that money treats me. But whether it's your money, my money, his money, it Doesn't matter. How you treat anything like how you do one thing, you know that saying how you do one thing, how you do everything. How you do everything, dude. Like so so like I I really pay attention to money. I respect it.

I think it's very important to respect it and and um and not get consumed by it either. Like it's not it's not like it's consuming me. I don't spend a lot of money on anything. You spend more money on your clothes. I can tell you right now this Is this is dude I got this is Zara no yeah you know what this you're all everything I have on is a tax write off got my shirt on right now I can write it off you can't write that shirt off you got you got jet though you

got you got the gold on this gold yeah yeah so so anyway I I'm very respectful to money and whether I whether it was my first I remember when I made my first $,000 okay I was making three grand a month Maybe I was making two grand a Month at the time. I'm 20 25 years old. This is before the car sales. No, no, this is I I'm actually selling off my bills. I'm making about 24,000 bucks a year. Yeah. And I couldn't get it over that terrible job. A lot of rejection, a lot of

disappointment, lot long hours. You're on your feet. People don't like you. You're a car salesman. You know, not even women like you. Like you go out at night and tell somebody you're a car Salesman. and run ran the other way. So, um I remember the first time I went from 2,000 to $3,000. The most important money, nobody ever asked me, "What's the most important money you ever made?" It was that first thousand bucks. Cuz the moment when I went from 2,000 to 3,000, which wasn't a lot, but it was like, "Oh, wow. I'm in control.

I can change how much money I earn." And I didn't know that before. I was 25 or 26 years old and didn't know I could Actually I was in control of my income. So after that you were like okay if if I just perfect my skills and become a better salesman I can actually make more money and I locked in I locked in I cleaned up from drugs. Yeah. That was the first thing I gave up something. Gave up all my friends all the you know you know the the going to the clubs. M I

mean I'm in Louisiana so there's no such thing as a club in Louisiana is like these little by you hit places but um I Gave all that up my friends the girl where I lived everything and I did two things every day. I either went to work like you threw yourself into the gym I threw myself into work. So I was either working on myself, working on a customer or I was helping some kid get off of drugs. Mhm. That's all I did every day. How do you teach yourself the art of sales when there

was fewer people to learn from? Because there was tapes. You had tapes. Okay. There was these little Tapes. I don't know if we have one around here. We should keep Well, like a VHS. No, bro. This is cassettes. Oh, cassette tape. Cassette tape. So, this guy gave me a cassette tape. He had listened to this guy speak at this convention or something. They had this little tape and it had tape. It actually it was tape. Yeah. And um sometimes you'd have to pull the tape out and and you got to flip it around. twirl it

back right in the you'd have to you'd have to Eject it, turn it back into the other side. Praise, right? And so, um, and you'd have to buy your own cassette player, too. So, it's not like they were in the cars. And, um, this guy gave it to me. It was like 23 minutes long or something. And I listened to it on one side and 23 minutes on the other side. And I listened to it. I'm like, "Oh my god, there's a way to do this. There's an actual process." And so I listened to that

tape over and over, over and over And over and over. And then the next thing you know it it it wore out and I couldn't listen to it anymore. And there was an 800 number on the outside of it. Called the 800 number. I said, "My tape broke. Do you guys have any more of these tapes and I want to listen to it again, right? Cuz when I listened to it, I was doing better." And they said, "We don't have that tape anymore." It was a It was a a recorded event that was live, but

we have a video program and it's Like 10 hours long. And I said, "Okay, well, how much is it?" $3,000. I'm like, "3,000? That's a lot of money. That's what I make a month." Yeah. And and the guy's like, "But it's going to make you it's going to make you better. It's going to make you a master." I'm like, "I want to be a master, but I don't have three grand." So, he's like, "Well, figure out where to get the three grand. call us up. If you're committed, you'll figure out the three grand. I'm like,

"Oh, I'm going to remember that." That was a good line right there. And so I went I said, "Who's got $3,000?" My my the guy I worked for wouldn't give it to me. He didn't believe in me. Um I had no friends that had three grand. So I went to my mom and I said, "Can I borrow $3,000? I'll pay you back. I'll pay you $300 of interest or whatever you want." She's like, "I don't want interest, but don't use it on drugs." Yeah. Because I was just like I was like two months out Of

a treatment center. And she's like, "Promise me you're not going to use this on drugs." I said, "I promise, Mom. This is what I'm going to buy." It was so humiliating, dude. Yeah. She, you know, she probably had little faith in you at that point. No, but I didn't have faith in me. Yeah. Like, she shouldn't have had faith in me. I hadn't let her down for 10 years. I'd let my brother down for 10 years. I'd let my sisters down for 10 years. I'd let my Employees employers, the the people that, you know, I

went to school with that thought I had potential when I was 14 and 15. I let all those people down. Mhm. So, I had to clean that up. I had to go back and fix the mess and but first I had to fix me, right? So, anyway, I got I got the this was they were called Betamax big giant tapes. They sent them to me and I'm like, I don't have any place to play these. So, then I had to go buy a betamax machine. But, dude, I was so committed by then. Like, I was

so committed. I'm like, I'm gonna become a master at sales because I hated sales. and and that one tape helped me. I said, "These videos are going to help me more." So, sure enough, man, I got on those videos. I listen to those video, watch those videos every morning in the morning, an hour before I went to work, 7:00 in the morning. And when I got home at night, I'd work a 10-hour day. When I got home at night, I watched another hour. And I did that every day. Every single day. Like, you went to

the gym. That's what I did every That was my gym. Mhm. And I went from making uh 30 grand a year to $100,000 a year. This is in 19 what 80 something. That was big money, bro. Yeah. Were you sensible with that money? Huh? Were you sensible with the money? I saved everything. I I was putting everything aside. Why did you have that Mindset? Never play with money. I'm [ __ ] Ain't nobody going to yell at me for losing a quarter, you know. Yeah. Okay. Okay. So, you put it aside and then each year

so well while everybody else was going on trips and they'd go that you know the car the salesman would they the salesman would have a big month and he'd make five or six thousand. He I'd watch him. He'd blow it all. Mhm. He'd go on a trip. I deserve a trip now. Yeah. And I just Bank that money and go do the same thing with you. Like like I have this thing where when when I find something I hit it 10 times, 10x. I wouldn't know. I wouldn't discover the 10X formula for many years, but

when I find something that works, bro, I hit it again and again and again. Like, like I'm just going to nail that one thing over and over. It takes a lot of discipline to do this. It's very underrated what I'm saying right now. But because what happens is people hit something and now they want to create on it. And I didn't. I listened to that guy on the videos and I would do exactly what he said. I wouldn't change one word. Like his accent, I probably sound very southern to you. Yeah. And you sound very

English to me. His southern accent was uh 20 times mine. I literally started sounding identical to him cuz I thought that's what worked. And then I duplicated that completely until one day It was so natural to me that my accent came back and and I could start creating on it. But it was probably 18 months. I probably studied this cat for 18 months before I ever changed a nuance. Did you ever meet him? No. Never met him. Never met. In fact, the people that have helped me most in life, I've never met with one exception.

But most of these people I've studied, I just studied from a distance. Warren Buffett, I met Warren Buffett one time for, you know, for 60 Minutes, but it was wasn't like this. Yes. And but I've studied thou probably hundreds without exaggeration, hundreds of hours of Warren Buffett. So I can study in a distance. I've always, you know, that's what I did with this guy at 25 years old. Mhm. He died broke. That's weird. The dude I studied. Yeah. Why? Cuz he never became an investor. Okay. He never learned how to do anything more than sell.

Oh, okay. He never learned marketing. So we can make The money, but he didn't know what to do with it. You Yeah. You can earn the money. You can't make money. You go to jail for that. Yeah. Do you have a a philosophy where you should be saving a certain percentage of your income and putting it aside? Yeah, I have a I have a I have a theory I use. It's a it's the u 40 4020 rule. 40% goes to the IRS. What do you call them over there? The queen, excuse me. The queen. Yeah.

Well, In Dubai, it's Dubai. It's a zero. Yeah. You go. It's But you guys will end up with a tax over there. You There's 9% Yeah. corporations and partnership. Yeah, you got a partner. The king's your partner. In in the UK, it's the HMRC. Okay. Yeah. They're the ones that'll get you. Whatever it is. Yeah. Whatever you pay to them, store for you. Yeah. So, you're paying paying them 40, you store 40 for you. I'm I'm going to use the word store rather than save. And you Live off of 20. Okay. So, if you make

a 100 grand, you live off of 20,000. You store 40 for the the Internal Revenue Service. I'm going to go back and get that. I'm going to get it back because of what I do with this other 40. Because I'm not going to save this money. I'm going to use this money to make investments. And these investments are going to offset that 40. And I'm going to get it back. The IRS, I'm going to get that money back later. Yeah. Or the Taxes later with my investments. Yeah. So, I'm going to operate like a corporation

even though I'm an individual. Like all these big companies, they're not paying taxes. They're not paying them in England. They're not paying them in Ireland. They're not pay They don't pay them anywhere all around the world. There's there's tax hacks everywhere on planet Earth, but they don't the hack does not come from spending money or improving Your life lifestyle. It always comes from moving the money from earned income to some investment that pays you passive income. Mhm. So like I was broke at 25. By the time I was, it doesn't take long to do this

once you put your head down. By the time I was 30, 5 years later, I was broke. no direction, no guidance, no connections, no credit, nothing, no banks, and by about by about in six years I was uh I was a Millionaire just by doing doing what what I'm saying right now. But how did you decide what was the best investments to make? Study. Yeah, this is a different person, I imagine. Totally different person. Yeah, cuz that guy was an idiot. He's a great salesman. Yeah, but that's all he could teach me. And that's the

other thing that people need to understand, like I might you you might be great at, you know, getting me lean, getting me down to like 8% and Maybe you can do that for me, but you might not be the guy I want to go to for relationship advice. Yeah, probably not. I thought I got that right. Yeah. Yeah. I've still got that to live. Yeah. Yeah. Yeah, dude. And hey, you picking picking a wife could be could be could be the the make or break thing. Yeah, I've heard horror stories be wealthy or not. Yeah,

I've heard a lot of horror stories. That's why I also Like speaking to people who are these relationship experts or people who have been through divorces before. Yeah. And learning about the mistakes that they've made or Yeah. how things were set up. It's Yeah, it can get messy. Yeah. Um, so back to the investments, you were you chose property? Yeah. So, so I was uh you know, I'm 28, 29 years old. I'm freaking rocking now. Okay. I work for this car dealer. I got a shitty job, limited income, but I'm I'm I'm I'm Killing it.

Mhm. Cuz I was I literally became terrible. I went from terrible, not knowing what I'm doing, hating my job to good at it. Then I went from good to very good. And then I went from very good, consistently very good to like, oh, bro, I am a master. I am a master. Not not maybe not a master yet, but I was top 1%. Like I knew why somebody bought or didn't buy. I could take a phone call and know whether you were going to show or not show. I knew Whether you would pay more money

or couldn't pay any more money. Like I like I was starting to see like like these athletes talk about, you know, the matrix and seeing around corners. And then I became a master. I mean, I I started teaching other people. The way to become a master at anything is to start educating other people on what you're learning because that's when you start really slowing everything down. And then people are starting to ask me To go to their company and teach them. And uh me and the guy I worked for had a falling out. Uh they

fired me or I quit. We don't know which one happened exactly. Um it might have happened at the same time. And then I was like, "Okay, what am I going to do now?" You were the number one salesman. He got fired. Yeah. Because I told the guy that he's not he's not alive anymore. I'm like, "The guy that the guy that's running this Place is stealing from you." He's like, "Grant, mind your own business." I uh I left. I got pissed off. I was a diva. Total total diva. cuz I was like, I could do

anything. You know, they would hire new people. I said, "You need to hire three or four of those guys." Yeah. Just to match your just to match me. Like I was I was I was such a dick. Total dick. And um and regret that, by the way. Like I I shouldn't have been acting like that. I Should have been more humble, but I wasn't. Was young, you know? So, um this this guy says, "Mind your own business." I said, "Mind my own business. This is my business." Mhm. You know, like I'm like, "Shit, y'all need

me." Went to my office, packed up my [ __ ] and never went back. They were out of business in 9 months. Yeah. That's how much they needed me. So, and just just a word of advice for anybody that's watching right now, if you leave your company and they Keep doing well, you're [ __ ] That's a fair point. Yeah. When I left that company, bro, they needed me. Okay. And they the guy ended up losing both his stores. ends up ends up uh going from being a car dealer to working in a refinery the

rest of his life. Did they ever call you back? No, they but yeah they did. They they call me back to give me what what did I get at Magnes? Uh they gave me some kind of reward. The college I went to that I was Using drugs every day in would later give me some kind of alumni award, distinguished award for you know most successful person in the school or something. But he came to that award. Okay. you know, and um and then I would go on to become a consultant for about two years to

the auto industry and went around the country and Canada uh teaching what I had learned for those five years. Yeah. And just look, just five years before that, I hated my job, Which is crazy, dude. I went from hating the job to having people pay me to teach the thing that I hated. Mhm. So some sometimes, you know, the thing you hate is where the real opportunity is. Yeah. Is the is the game of sales changed over the past few decades or is it still the same principles apply? I mean I mean some somewhat the

the reason I hated sales so much was one I didn't understand it and Two when I started studying it it was really trickery. You still hear a lot of this today. A lot of manipulation. Don't give them information. There's a lot of trickery in it. Oh, match there. You sit like that. I should sit like this. This is all [ __ ] bro. Complete. All this neural linguistic stuff. It's all [ __ ] Okay. You say something. I should talk like you. Mirroring. I don't want to do all that. You're losing you're losing the effectiveness

of who God made you to be. You know, if I try to match you right now, I got to sit like that. I got to have my elbows here. That's going to make you more comfortable. I'm spending all my time trying to figure out who to be rather than being myself. So, I think I think sales today is more about being transparent, very efficient with people's time, initiating issues so you're not embarrassed to ask about Them. Literally knowing what your objections are before you actually voice an objection. Like I would tell you, Mike, there might

be three reasons you wouldn't do this right now. Could be the money. It could be the product's not right for you. Or it could be you need to check with somebody else. Are any of those three right for you. Yeah, dude. I need to talk to my wife. The price is too high and I'm not sure this color. I don't think she's going to like it. So, What I'm doing is pulling that comm pulling out rather than trying to trick you into something or match you or so. So yeah, I think I think also with

the internet, you know, with I I could find out everything on the internet about everything, you know. Um, so people have to be much more savvy today, but but more importantly, I think people need to be be sure that they're being much more honest and and and transparent. Yeah. Where do we go after that? after you you were teaching people. Well, then then I'm traveling. This is what I was telling you about. I was traveling at 20 31 years old. I was on the road. Uh I remember one time I stayed on the road like

260 days without going home. Didn't go home. What were you doing? I'm on the road pounding. Bang bang bang. Somebody's doors. Huh? Knocking on people's doors. Knocking on Knocking on Company doors. Oh, company. Okay. Yeah. you know, walking in, seeing the receptionist trying to get into the decision maker. You know, somebody would hire me in Saskatoon, then I'd go call on he'd pay me to come up and then I'd go call on nine other people when I wasn't working for him for six hours. Mhm. And um I was just banging, bro. Like went went for

all across Canada. I'd go to I'd go to Canada. I was living in Houston, Texas at the time. I'd go to Canada on Thanksgiving Day because America celebrates Thanksgiving on a Thursday and Canada doesn't. So rather than having turkey, I'd fly to Canada and go work go do business. Yeah. And so I'm I'm just doing, you know, I mean, every day I'm probably doing 2500 coal meetings a year. Sounds like you you en enjoyed it. No, I didn't enjoy it. You didn't enjoy it. Why what was driving him to do it? Uh what what what

was driving me to do it? Cuz that sounds pretty [ __ ] intense. Very intense. Lonely. Was it a money rejection? No, it wasn't money because I would just get the money and store it. But it was the idea that that one I believed in what I was I believed in what I was doing was a good thing and that it was new and that it was and it was very new at the time. I was way ahead of my time and I wouldn't do it again. By the way, I said that earlier. I would

not do what I did again. Yeah. I'd be worth four or five billion dollars today if I had to go on a different path. Maybe 10. Well, and there's a big difference between 10 billion and $1 billion. Yeah. But because because I I wasn't in a big I wasn't in a big enough pool of money. the vehicle that I was in was the wrong vehicle. And you hear people say, um, you're a great interviewer, by the way. I like the way you do this. Um, you hear people say, "Find a need and solve it." I

found a need and I solved it, but it was the small the the wrong it wasn't big enough. You know, a nurse could find a vein if she's taken your blood. She could find a vein, but the thing to do is to find the biggest vein. Yeah. and and and with the most hydration in it. Uh and I had found the vein, but it was a tiny vein. Same effort, same energy, same Needle, but you can only get so much blood out of it because, and that's what I did wrong. I was calling on a

client that needed what I wanted. They needed it. I'm sorry. They needed what I had, but they didn't really want to pay for this. What they wanted to pay for was marketing. I should have been selling marketing the whole time. And another vein over was I should have been buying car dealerships. That's what I should have been doing. I consulted thousands of car dealers and I should have been buying them. I should have thousands of car dealerships and then trained the people up at those dealerships. Maybe, maybe not. Maybe just go public. Yeah. And let

somebody else train them and, you know, pick up a brick. Yeah. Yeah. And then what happened after that? You you said a uh Well, I started when I was 31 years old, I started having some money. Yeah. And So I looked up one day after being on the road forever and I'm like, I got some money. What am I going to do with the money? My uncle told me, best piece of advice my uncle ever gave me was, man, you need you know how to work. You know how to get off of drugs. You know

how to stay off of drugs. You got a tremendous work ethic. Now you need to learn how to get money to make money. Said, "Thanks, man. Appreciate it." Boom. And I and I Literally left this place. And then I went and studied where am I going to put my money. Started studying stocks, bonds, treasury bills, reading all these magazines. I didn't understand. Still don't understand it. I'm like, "This doesn't make any sense to me. I'm taking a piece of paper, getting another piece of paper. I don't know what these companies are doing." And somebody said

to me, "Why don't you consider real estate?" And I'm like, "I've always loved real estate." like my dad used to shop real estate. So, um started studying real estate uh and and you know maybe three weeks after studying it, I bought my first house. Bought a second house seven days later and I'm like, [ __ ] I'm going to be a real estate guy. Took the money I had, boom, dumped it into a couple deals. Tenant moved out of one of my properties. My deal went negative. I'm like, uhoh, I don't know what I'm doing.

And then I studied again for two or three years and that that then I knew I knew what I had to do. I found I I figured the formula out and that was about $5 billion of real estate ago. Oh, yeah. So, the whole time when you were you were building up this pile of money. Yeah. It didn't go anywhere. It was 40% I put up 40% literally had an account. This was for the [ __ ] Internal Revenue Service. Yeah. The the tax people. And then the other 40% I called It Grant Cardone sacred

account and literally told the bank put sacred account on it. So I'm not touching that money. Nobody's getting that money. So if my brother would have called me and wanted money, I'm sorry, bro. I'm broke. Yeah. Cuz I I I hid this sacred account. I had to pay the IRS out of this account and then had this other account. And then one day I looked up. I had um a million $190,000 in it. I'd been shopping real estate. Found a deal. It Was 48 units. It was in Dist California. I went I said, "How much

do I need to put down to buy that?" And they said, "It's hundred I think it was $350,000." I said, "Good. Here's 350." It was $2 million. I knew it cuz I'd studied so long. I knew I said that's going to make me 2 million bucks, maybe 3 million. And I bought it. Uh 27 37 months later, I made $3.1 million off that one deal. Nice. And I'm like, "Okay, I just made more money on one Deal than I had made since I was 12 years old, 8 years old." Yeah. You know, so I said,

"This is my path to to create wealth." I didn't stop working. I just kept working because to me, these people that I was calling on were funding my real estate activity. So, I bought 48 units. 30 days later, I bought 38 units. 60 days after that, I bought 92. I had by by the end of that year I had 500 units in San Diego, California in 1995. Dude, I mean it was like I'm going to Get rich. Does that accumulation of more units come with more work though and more stress? Because you said you were

working at the same time. But doesn't the management of all that? The real estate investing was not stressful at all. The real estate investing is the least stressful thing I've ever done in my life. Really? Yeah. It's it's knocking on the doors. It's driving to the client. It's the rejection and the disappointment and hey Man, I'll be there at 3:00. I'll be there. I remember I called on a guy in um Phoenix, Arizona. Mhm. Total dick. He and he hated my guts, but he agreed to the meeting. I knew he didn't like me. And finally

got the meeting with him. I'd been wanting this meeting for like three years. I'm like, "Oh, I'm going to get this guy. He's big. He's a big guy. Had a lot of money." "Yeah, Grant, I'll see you at 3:00. Come on in." Okay. He 3:00 I'm there. 3:15 he he Can't see me. 3:20 he's not. 3:30 4:00 4:30 5:00 6:00 he walks out of his office at 6:00. I waited three damn hours. He's like, "Grant, I'm sorry I can't see you today." Like, "Bro, [ __ ] brute." Yeah. Like just just drag me, you know?

And you know it hurt, bro. That [ __ ] hurts. Mhm. You know, now I fly when I fly into Phoenix now, he sees that big bird. I'm like, "Hey, [ __ ] you." And he sees me too, dude. Yeah. Now, now he's like, "God Damn, man. What you've done is amazing." Yeah. And I'm like, "Yeah, you're the [ __ ] that didn't you dragged me that day." But anyway, that, you know, that could hurt you. That could break you or that can make you. Mhm. And so like those kind of things my whole life

I've learned to convert those things to like that needs to be fuel, man. Not not in a negative way, you know? It needs to be fueled like, Okay, like don't don't make him, you know, be don't give him too much power in that. Just like, okay, you're you're not big enough to get his full attention now. It's not his fault. Yeah. You know, I've been there a few times as well. Of course, everybody has, bro. You know, rejection is Yeah. Rejection is way less painful than being ignored. People always talk about rejection. Rejection is not

the pain point. It's being ignored. And Everybody's going to be ignored in the beginning. If you're a great actor or ball player or whoever, dude, no matter who you are, you will be ignored. I mean, unless you got some lucky kind of like nobody nobody in the beginning, they're not going to hate you in the beginning that you're invisible to the whole world in the beginning. Yeah. Unless you're great looking and you're built like you, you know, and then everybody's like, "Oh, well, what's he Got going on?" Right. But for most of us, you know,

we're just going to be ignored. Yeah. And then once once you come out of being ignored, then comes the criticism. Then they're going to make fun of you. Mhm. You're pretty good at dealing with criticism, I've noticed. Thank you. Where's that come from? Have you just trained yourself to Dude, I've had it my I've had it my whole life. I got a big mouth. I say whatever I want. Yeah. But now it's more on like a mass Scale though with social media. Yeah. Yeah. Yeah. Yeah. Yeah. It is. Um I I I know how to

convert negative energy, man. I think I I heard Horoszi say that you you don't necessarily want to be liked. You just you want to be known. He said that about himself or he said it about me. You Yeah. I don't I don't really you whether you like me or don't like me does not it doesn't have an effect on me. So my wife my wife wants to be liked. Mhm. She wants the Admiration. So what I tell her, baby, look, here's the deal. The moment the moment you respond to the admiration, you're going to and

I tell my kids this too, you are now effect of the criticism. So if you if you admire me, hey, thanks man, I appreciate it. It really doesn't have an effect on me. Okay. Yeah. It doesn't matter what you think of me. It matters what I think of me. Yeah. And so Um if you if you don't like me, that doesn't really matter to me e any either. But I'm going to convert the negative one. The negative one has tremendous energy in it. Tremendous amounts of energy. The the people that hate me the most I

think have helped me the most. You know, they go away. But because I remember all those I remember the guy in Phoenix. I remember Rob Shamali. I remember Ralph. I remember Tom. Like all these people. I remember Terry that that fired me. I remember all the people. I remember the principal in school that said I would I like I'd never be anybody. Like I use all that. boom to like a nuclear reactor, you know? I I I just went through a a a thing. I remember a T-Mo the guy that CEO of T-Mobile that hated

my guts. Like, bro, I convert all that [ __ ] Like, I take negative energy. Admiration is a positive thing and hate is a inversed admiration. Mhm. Okay. Hate is not the opposite of admiration. It's just a perverted admiration. Quick interruption, guys. Have you noticed how a lot of the guests that I've been speaking to on this podcast have taken the leap and built something meaningful for themselves. They didn't just think about it or make excuses. They took a risk and they made it happen. I don't want to hear about why you can't do it

and why your situation is different. It's exactly why I have created the digital playbook for you. This is a step-by-step guide to you building your online presence, your social media following, and ultimately monetizing that following so you can live a life of freedom both financially and geographically. Yeah, I think it's it's difficult to try and go through life just constantly wanting to be liked. Dude, it's terrible. I think I I went through a phase where I tried to do it. And if you actually try to create Content and start these businesses and go through life

with the goal of just being liked, you are not going to get far and you probably won't make much money. No, you won't. You know, because the, you know, the likes on on on social media, people should not be looking for likes and comments and the algorithm. You're you're you're getting played by the al oh, I figured the algorithm out. No, bro. You're getting worked by the algorithm. Yeah. There's no figuring the Algorithm out. The algorithm is this. Did do they know you? If they don't know you, they cannot do business with you. It's impossible.

Nobody can pull that hack off. If I don't know you, I can't trust you. If I've never heard of you, I can't do business with you. So, first I got to get known. However you get known doesn't really matter. The question is, can you convert the known to some doingness? And and clicking a like Button. Who would do that? Mhm. I'm like, you got to really like some boom, I must stop what I'm doing and hit like. Like, most people are just scanning through it, right? I don't You could agree with it and not hit

the like button. Yeah, you're definitely not going to comment. Okay. Unless you're low on the food chain. No, no offense. I mean, guys, I do like you guys commenting everything. Please comment. We love the comments. You know, comment, Comment, comment, right? But but what you should do is you should comment with something that like would get my attention out of the comments back on to you. Yeah. If you don't comment, I'm not going to see you. The highest part of the food chain, just the highest highest of the food chain is never going to comment.

They're never going to hit like. They're probably not even watching under their real name. Yeah. So we have what 16 million people Follow us online. Maybe maybe 20 million. So 20 million followers. The top of my food chain is John Gray of Blackstone. He is nowhere following me. He's nowhere going to ever comment. He is watching as a warrior. Barry Barry Sternick. I know Barry watches my [ __ ] Okay. Um he runs Starwood. Uh the governor of the state of California, what's his name? Newsome. Gavin Newsome runs the biggest the fifth largest economy on

planet earth. I'm in the Beverly Hills Hilton sitting down at lunch. Gavin comes and sits next to me. He says, "Man, that Instagram you got you work, bro. You work. I can't even get away from you." You know, bro, how do I Now, he's not in my I think he does follow me actually, but he's not going to stop and comment. He's the governor of the state. So, all I'm saying to everybody is don't don't think too much Of the people that comment and and and like or don't like or whatever. Then there's the clickbaiters.

The clickbaiters, you know, when people clickbait me, I'm not in the show. There's a picture of me in the show. Mhm. My name's in the headline. I'm not in the show. You should know it's clickbait now. Okay. Clickbait. Particularly negative clickbait never converts to a purchase. Yeah. So, don't worry about these haters that have these clickbait channels. Like, I got a bunch of them. I got like there's eight or 10 people that clickbait my name on a daily basis. Yeah. Nobody is going to remember what they said about me. They're going to remember two things.

Grant Cardone. They're going to remember my name. You guys, all you guys are doing is making me famous. Mhm. because you're not going to stop me from from from whatever I'm Going to do anyway because your audience, anybody that would hit Grant Cardone is a terrible father. Anybody that would watch that [ __ ] how can you go from Grant Cardone is a terrible father to buying anything from anyone? Yeah. It's just not the mindset. You're not in a buyer's mindset. You see what I'm saying? True. Yeah. There's neg the people who just look they

love enjoying watching this negative type of content. Yeah. They're not the type of people That are going to be like improving themselves or their lives. They're just in this endless cycle of the audience can't the audience that's viewing is not is a spectator. Spectators don't buy. Yeah. So if if they were running some Mike's on steroids, there's a few of those videos out there. Sure. So Mike's on steroids. Okay. Johnny wants to watch Mike's on steroids. M uh Johnny will not Johnny will not Yeah. convert to a purchase. So the click baiter guy is Looking

for the likes and the comments because he thinks it's the algorithm. But the truth is he's not converting any of that audience. So don't even worry about him. Don't try to block them or stop him either. By the way, it's great press. Yeah. I just get more wellknown. Yeah. Is there is there been any comment which has stood out to you that has got your attention from somebody? Well, there there there you know in a in a good way. Oh, in a good way. Yeah. Somebody said something negative about me. No, no, no. Someone saying

something positive under one of your posts. I I don't I don't I don't remember any of Do you? I don't remember. I I have no attention on anything anybody's ever said about how good I am. Just the negative stuff. Huh? Just the negative stuff. I'm just saying like like like thank you, but like your opinion of me does not change. The only person that I care about how I feel about me is me. Yeah. I want my kids to love me, but I can't make that happen. I mean, I need to like me. Mhm. And

what you think of me is like whatever, dude. Like, I'd love for everybody to like me. Yeah. But I hear stories like that that girl at the event this past weekend. Yeah. Where she was like, "You you got me on the real estate track in a kabuch." Dude, most probably half my audience by survey, by the way, little under half does not like Me the first time they see me. We've done these surveys. First time I saw you, I didn't like you. And then good. Don't like me. Like the material, like the strategy. Okay. That

guy that I studied when I was 25 years old, I I I didn't think about liking him, dude. I thought he was going to help me. Yeah. People don't like when people come across just telling them the harsh truths. Yeah. and the way things are and you're, you know, you have, you have a Particular approach of doing it. Yeah. But you're not there to try and make people feel good. Like you're there to just tell them how it is. Yes. I I found a way to do real estate. I'm telling you, uh, I bought two

single family homes. It was a terrible investment. You shouldn't buy a single family home. Then everybody gets upset. Oh, what? He's telling me not to buy a single family home. I'm just telling you what I believe. Like, you don't have to take The advice. Yeah. and and and this other strategy really worked for me. Well, you you can throw it away if you want to, you know. So, but but I just know this people can change their mind. There's there's a there's a thing in sales. There's a concept that says there's you can you never

have a chance to make a first never have a second chance to make a first impression. Yeah. The suggestion is that if I don't like you in the beginning, I can never change That. I never agreed with that. Last impression is way more important than first impression. That gives me the freedom to make to be me. Make whatever impression I have. I don't like him. Good. You're going to see me again tomorrow, bro. Yeah. Okay. I don't like him again the second time. I'm still going to show up. The way to build true trust is

just to keep showing up as yourself over and over and over again until the marketplace changes. Yeah. And And and it's like the the old saying, the Buddhist saying about the river beats the rock. Just be the rock. Okay. or be the river and keep flowing over the rock. The river is going to win because of the consistency and the flow. Yeah. And so, and it goes back to the trickery in sales, right? If you're trying to be everything to everyone, you're going to be nothing. Yeah. I always admire the people who are just unapologetically

themselves. Yeah. You know, even if I don't necessarily agree with everything they say, I I like the fact that they're just speaking their opinion. Yeah. And they're not fake. There's a lot of fake. This I I'll hear this all a lot of mostly fake. Yeah. Mostly people don't even know who they are. Yeah. You could just go touch them and they're going to fall off a balance cuz they they're not sure who they are. Yes. Um what was I going to say? Uh the the Um these people that don't like me in the beginning, it's

like, okay, well, whatever. Like, okay, you're you don't like me, you're not going to buy from me. That's fine. Okay. If my audience is big enough, it shouldn't matter. Yeah. You know, now if I if I if I try to Oh, what do I need to do different? Who do I need to be? Like, man, you you you can never win this game. The last time I did that, I ended up being a drug addict. Trying to trying to make sure everybody like Grant. Yeah. Tell me more about the uh the 10X. Where did that

start? What does what does it stand for? 10x happened in 2008. The economy crashed as a global contraction, worldwide recession, deep, long, ugly, terrible. I almost went broke in it. I tried to figure out what I did wrong. Uh it was caused by a mortgage crisis in America. And we had at that time I had I don't know 500 Apartments. Right before the the collapse I sold 500 and reduced it down to 260 units in San Diego. So, I had actually gotten away from most of the problems, but my my two businesses that I had

got cut in half. The couldn't sell the real estate, couldn't buy real estate, you couldn't get a mortgage on real estate. My hands were tied. I'm like incapacitated for almost 36 months and almost went broke. And so, I tried to figure out what I did wrong. This goes back to my drug days. How did I get in this [ __ ] Got to admit you got a problem. And you got to admit that you created the problem. You can't blame the problem on mommy, daddy, the drug dealer, or whoever. I'm like, what did I do

wrong? And I sat at my desk for probably three hours just writing down all the things I did wrong. And it was really difficult. It was a very difficult task to do in the beginning, But then I then I then I'm hearing in the background on TV, you're probably too young to remember this, but I'm hearing in the background, "Too big to fail. Too big to fail. Too big to fail. Too big to fail. 2012, too big to fail." And I was like, I'm too small to make it. I can't make it this small. How

big would I have to be? And I wrote down 10x. You'd have to be 10 times bigger. Mhm. I had at that time I Had $50 million worth of debt. I'm like, if I had $500 million of debt, would anything be different? And I'm like, everything would be. The bank would be helping me. Okay. And I went and ran to see my wife. I was newly married at the time, had a baby on the way. I said, "I know what I did wrong." And she's like, "What did you do wrong?" I said, "We didn't go

big enough." She's like, "What what's going to happen next?" I said, "I I'm going to get 10 Times bigger. We're going to get it 10 times the audience, 10 times the verticals. We're going to have 10 industries, not one. I served one industry." Basically, I served one master. Same time social media is coming out now. Like, I got to get 10 times bigger. How? Boom. There it is, bro. YouTube, Facebook, like that's all was around at the time. I was 52 years old. You're 52 years old, bro. Like, you didn't you didn't grow up with

a phone And the internet. So, it's all odd [ __ ] to you. Yeah. And um I started that day. I created a Facebook page and a YouTube page and that was, you know, 20 million followers ago was we were doing about two or three million bucks a year barely. Like is it one of those things you figured out for yourself or did you get a team? No. We definitely figured it out oursel. Yeah. Mhm. We went from making a couple million bucks a year bar like but barely Like and I'm on the road every

day to make it like this is painful. I'm pulling teeth every day to this last year we did like $750 million. Could crack a billion dollars this year. And this is primarily privately held. Huh? Where's it? Where's it coming from? This is from the different She comes from our education company. It comes from our health company 10X Health System. From Cardone Ventures, from Cardone University, Um our event business, uh our business summits, uh the real estate, the real estate. I mean, the real estate there's $5 billion worth of real estate. I have 15,000 units now.

I had 200 units 12 years ago, bro. Mhm. I had 200 units. That's 75x. And um we've raised $1.6 billion over the internet. We've sold a billion dollar billion to over the internet. And Um you know, we had three four employees. We have probably 1,500 now. Yeah. We had one location in a house that was 300 square ft. We own this building, the building next door, a building in Scottsdale. like like it the the point I'm making right now is it can change really fast but you got to think that's the 10x concept the 10x

concept is you got to think bigger you got to think bigger you got to do bigger and you got To go wider you got to go this way and then you need to build an audience the most important thing is not handling one person it's building an audience so big that you could mishandle one person and still have something fall off the tree what are you uh what are you doing for your It doesn't work as well with women though. I just want you to I don't want you to leave here in 10x. I need

10 girlfriends. Yeah, probably a Bad idea. Yeah, you could end up with a like a herpes or something. Um with with the 10x health. Uh obviously you've had a bit of controversy with uh Gary. It was good that I saw the episode where you kind of got back together and discussed it. Yeah. Yeah. Yeah. Everything's all good now. Everything's great, man. Yeah. Yeah. You know, everybody understands now, you know, do not pick a fight with a guy that won't quit fighting. It's a Bad idea, dude. Yeah. You know, everybody love watching like you guys got

to know when you you got to know who you're fighting. Mhm. Like don't don't get in fights with people that want to finish fights. If you can't finish the fight, don't start the fight. And just cuz you're a better fighter doesn't mean you should be in that fight. Because I remember there was this kid in high school. I grew up in Louisiana. This kid, I forget his name now, but he was Not the best fighter, but nobody [ __ ] with this guy. She wouldn't give up cuz when he when you when you hit when

you knocked him down, it didn't matter how hard you knocked him down, he's getting up and he's going to [ __ ] you up. And you're going to beat him anyway. You're gonna you're you're probably going to beat the guy. Three weeks in a row, he went out there. Nobody. After three weeks, everybody's like, "Leave him alone." So, I really learned that you Don't have to be the best fighter, but you need to be the guy that everybody's like, "Don't get in a fight with that guy, bro. Leave him alone." I' I've been in five

lawsuits in my life, three audits with the IRS. Um, yeah, I want them all. So, basically, don't [ __ ] with Grant Cardo. I want them all, dude. one the most recent one one one with a CEO of a Fortune 10 company T-Mobile $140 billion Company and um now I only fight people that I can that I can beat and I only fight people that when I win it's worth it for people to see because some people you can go fight some of these clickbait punks giving them attention would be the thing for me to

do. Yeah. You don't want to even give like I don't even use their names. No. No. You of that. Yeah. Aaron Boy, Ginko, Janelli. These are fake names, right? You know, wannabes. Who would you not want to get in a fight with? I would not want to get in a fight with Elon. Uh Elon. I would not want to get in a fight with Donald Trump. Why Elon? cuz he's smart or cuz he's got lots of money. Number number one is Elon probably one one is the money. Uh number two is is when when he

gets a chip on his shoulder, he will crack you. Yeah. Uh Donald Trump. Yeah. Wrong guy. Well, yeah. You don't want to be on the bad side of the No, no, not that. This guy will fight to the end. Okay. He he he before he was elected the first time, he had 3,700 lawsuits against him. Yeah. He's like, "Fuck it. Let's go. No problem. I have no problem with it. Yeah, you can love him or hate him, but you have to respect the fact that he just he's teflon. He's a teflon man. Like It's 47

convictions and becomes president of the United States. Yeah. Like some people you just need to leave alone. Yeah. So, um would I want to fight anybody any of those guys in the desert that are running Dubai or No. Yeah. You probably want to leave those people alone. So sometimes you just got to know know when to hold them, know when to fold them. But some people don't know know that. Like I am a terrible person to fight. I'm a great I'm a I'm I'm an average friend. An average friend. Yeah. I'm not really a friendly

person. Okay. I'm a transactional person. I want transactions. Hermosi will tell you this. I want to do a transaction and then if we become friends as a result, cool. But I'm not going to become a friend and then do a transaction. Okay, I want to do a transaction and then So, you just got to know who you're dealing with, right? Like people come to Me, hey, we let's have coffee. Yeah. No, I already had coffee. Let's do a deal and have some coffee as we do the deal, right? It's a kind of a reverse thing.

Yeah. Your time is valuable. So, this you can't I like to do deals. Like, I'm just a deal guy. Yeah. I'm a hunter, a killer. What What deal? So, the problem with a hunter and a killer, like I had dinner, I had lunch uh two weeks ago with a guy from Blackstone. He was eight years a Navy Seal and he's been eight or nine years in uh real estate acquisitions for Blackstone. I sat down with this guy and literally within 60 seconds I had already sized him up exactly who he was. I could trust this

guy. I even told him that. I said, "Bro, I love you. I like I could trust you." He's like, "Why?" I said, "Cuz you're a killer. You're a transactional guy. Am I right or wrong?" He's like, "Oh, yeah. 100%, bro. People's dilating, you know, looking for something to kill." I said, "Would you rather have a relationship or transaction?" I'm a transactional guy, Grant. I get paid on transactions. I do transactions. I think transactions like he's a killer. So, I know what I'm dealing with. I said, "Would you rather deal with a transactional person or a

relationship person?" He's like, "Always a transactional guy because I can trust them. I know what they want. the Relationship guy. I'm not sure what they want. And and and it takes longer to get something done with that guy. So, and I'm not saying one's better than the other. I you just got to know who you are. And if you're the relationship person, you need a trans Yeah. If you're a relationship person, you need a transaction person on your team. Jared's a relationship guy. Ryan Seo's a relationship guy. Me, I just want to the Point. Yeah.

Can we kill something? Can everybody benefit from the kill? Because you don't want to kill something once and somebody got slaughtered because they're going to go tell the marketplace. It needs to be a a mutual agreement mutual victory kill. Mhm. You say you're pretty good at reading people and trusting knowing who to trust and not to trust. Yeah. Yeah. Well, I can I can trust a guy I can trust a guy that wants to do a tra that Wants to do a transaction because I can meas measure the transaction. Was it good for him? Was

it good for me? Did he make money? Did I make money? Cuz if we all won, we're good. Yeah. But when you get into a slot fest, when you get into a deal and they start changing everything, like the recent thing was that like there was no satisfying the appetite. Yeah. You know, it's like the girl that wants a hug and I need another One. I know you've been with this chick. I need another one. You can't leave me. Stay. I need some more. I need someone. Like, it's in It's an empty vessel. Yeah. And

she's going to suck life out of you. Mhm. What was her name? I'm not going to be naming her name publicly, but you got at least one. You got at least one. Yeah. You know, sex is great. Yeah. Yes. Uh what what deals excite you the most now? Oh man, we got so many exciting things Going on. Like this morning I was on uh TV on Fox Business and they asked me, somebody must have leaked it out to them that we're looking at a company right now uh to add to 10X Health System. Um which

we are. Um I can't speak in detail about it, but it's 23 and me. It was $6 billion company and um they're in bankruptcy right now. So that's cool. Uh we we have uh our real estate fund, Cardone Capital. We've just started our Fourth fund. We have almost 50 deals, but the last four had been real estate and Bitcoin. Mhm. All four of this all the first three were overs subscribed in a very short period of time. This one will be too. We're going to do 14 of those this year and then we're going to

probably go public toward the end of the year or next year. I'm super super excited about that. It could literally change the game for real estate. Real Estate uh uh REITs. It could change the game for REITs. Uh our investor base that's involved could have a massive massive payday. It would change my life. It would change Jared's life for sure. You know, um so that's super exciting. That's something I've always wanted to do is go public. Yeah. Um change your life. Why? Because you will have even more money or Well, no. Well, I mean, you

you said that like it's bad. It's not bad. Yeah. But you said it like it's bad. No. No. I said like you Why do you need to build more muscle? Yeah. You see, because if I don't build more muscle, I'm going to end up with less muscle. Yeah. There's no way not to build more muscle. You either build more, you lose more. Yeah. You're not keeping it where it's at. Yeah. So, I mean, I just want to grow, man. Yeah. I want to grow. Now, now the money thing is cool, but because I can measure

It and the more money, like if I got 10x where I'm at right now, we're about $5 billion of real estate. If I go to 50 billion, I can't spend all that money. Yeah. So, who's going to get b who's going to benefit? Bunch of people are going to benefit. Yeah. If it's a good product, if it's a good service, if I really believe in it, I would scale it and grow it, not stop it because it's either going to go up or it's going to go down. It's not going to stay this. There's no

such thing as this. Gravity will pull it down. inflation, taxes, government stupidity, blah blah blah. It's going to go down. So, you either have to grow it. Mhm. Uh this company right here, we had when Gary had it, what how many customers he have? $200,000 a month. He says he was making a million a month. He was making like 200 grand. He was making like two million a year, not a million a month. Yeah. And I didn't correct him in the Video, but I'm like, "Bro, come on. There's a little bit." You know, but some

people don't know math, too. That's why their companies know. They don't understand math. They think 200 grand is a million dollars. So, we took that company from 200 grand a month to I'm not sure. 36 months. In 36 months. Under 30 million. So, 200,000 a month. Mhm. To 17 million a month. Wow. It's freaking crazy. Yeah. Went from a handful of nurses to multiple locations. 155,000 customers and had all this noise. Mhm. And and counter intentions and la. Yeah. But anyway, it is what it is, man. I mean, you're when you're in business, you're going

to have problems and you're going to have successes and, you know, it's all part of the game. You're always going to have problems with people. At least you have the chance to choose some of the problems you're going to have. Yeah. Yeah. I want more problems. Yeah. So that that that's the kind of stuff excites me, you know. What are you what are you doing for your own uh your own like health, wellness, fitness because you're looking good. Yeah. Thanks. Lots of energy. Yeah. You nearly What you 67? I'm 67. Yeah. Yeah. Yeah. Uh share

share the secrets. 10XL health system, bro. I I I I have precision. You You have the the vitamins. I have We do a precision test. These are my vitamins. Okay. Comes in a Bag like this. Yeah. Okay. This was made for me, specifically for me. You based on genetics. You would not get the same package. Yeah. Yeah. And uh so we do a genetic test. Uh there's two tests. There's one that's 600 bucks. It's It's And there's one that's 1,500. If If you can afford the 1500, do it. Because what happens is it comes with

a book this about this big. It tells you what to eat, what not to eat, what's good for you, what's not good for you. Like I've Gone to nutritionalist, bro, you got to get off coffee. My whole life you have to get off coffee because of your genetics. Your coffee? No, they didn't know anything. They're just guessing [ __ ] Yeah. They didn't do a genetic test. They didn't do a blood test, a hair test, nothing. So, they don't know. They're just like, "Coffee is bad for everyone. You shouldn't be on caffeine. You are overstimulating

your thy thyroid and your uh what's that gland? your Adrenals. You're blowing your adrenals out. I've been told that since I was 26 years old. You're gonna burn out at this rate. You'll never make it, bro. I've been operating like this since I was 40 uh for 40 years at this level. Maybe more activated today than I was 25 years ago. So, it's it's going up, not down. And I do this genetic test one time. You do it one time in your life. Guess what? Caffeine is good for me. Like, I could Drink caffeine and

go to sleep. I could have two shots, three shots, four shots. It doesn't even matter. Espresso straight up 10:00 at night, lay down and bang. I wish I could do that. I can't do that. So, um, this genetic test basically tells you what what you can consume based on your genetic breaks, any problems that you might be having genetically. And then we then provide a precision supplement specifically for your genetic code. Mhm. Does that Formula stay the same or it can change over time? Okay. Your genetics aren't going to change over time, but you can

as you improve, we'll start supplementing that that precision test with you. Yeah. Blood work later. Yeah. Yeah. Yeah. Okay. Good. So, it's it's dialed. Number one, 10XL. Number two, I do red light the I do red light therapy every day. Love cold water. Um I need I need to be more consistent with my cold plunges. Not not not I don't need to do It every day. I mean, I hear a lot of these guys, including Gary, talk about every day, day in a white every day. I'm like, you could be destroying some muscle doing that,

too. But yeah, I I limit how often I do it. Yeah. The sauna you can go crazy with. Totally. I totally agree. I love dry steam. Mhm. Um, what about training? Training? I train the biceps there. Yeah. What are you talking about, dude? Okay. And by the way, I haven't hit these in a Week. Oh, look at the drop right there. No, no, I have no I have no bands. Okay. My legs are in good shape. I used to never work legs. Yeah. I've had some injury. I have an injury on this knee right now.

So, it's been a little problematic how to get in. Uh, but you like that, huh, dude? Not bad for 60 seconds, bro. It's good. Um, and I haven't worked out in a while. Yeah, I could probably do 15 pull-ups. Probably more than you. I don't think You can do 15. 15 pull-ups. We're talking wide. No. So, 15 pull-ups? Yeah, I can. First, the first set I can. Second set I won't be able to do 50. Yeah. Yeah. So, uh, well, you weigh more than I do. So, um, but that's one thing. This is a 10XL

system has really, really helped me. Uh, I do methylene blue daily. Oh, yeah. Yeah. Yeah. Uh, and then hit it with the red light cuz the red light on methylene blue after 30 minutes is like 600x. Mhm. Um, Eating good. Yeah. You know, drinking. Smoke cigars. I'm eating big. I smoke cigars. I drink wine every once in a while when we're celebrating something. I don't drink hard alcohol much. Jared drinks tequila. Never eat. I never overeat. I'm not an overeater. That's a skill. That's one of the the main reasons why so many people are fat.

They can't Some people can't Yeah. Yeah. Some people just don't have the propensity to overeat. And some people do. Yeah. I Always I do. It takes a lot of discipline to be like, "Okay, you got to stop now." Yeah. But like, you know, the the my weakness is chocolates. Chocolates and candies. And I get bored at night. Somewhere between 8:30 and 10 o'clock at night. It's always after 8:00. I'm banging, bro. Like, you know, I'm not even hungry. Yeah. So, I got to break that. But the second thing I would say about my health is

the thing that anybody can do and it costs nothing that Nobody wants to do is work. [ __ ] work, bro. Work is the greatest. Nobody ever talks about the value of work. Purpose, intention, goals, targets. That that is a food to me. Yeah. You know, and I think that's what God gave all of us to by like, "Hey, you can work. You don't have to get paid for it. You could sweep. You don't have to. Nobody has to hire you. You can work." Like, and and I'm a worker. Like, I see I have dishes

in my Sink. I don't have somebody else clean them. I'm like, "I'm going to clean them." And I'm going to make my bed. You know, I saw something the other day that says if you don't make your bed, no, if you make your bed, you have a 60x better chance of being wealthy. Yeah. I'm like, [ __ ] I can make my bed. Should have made it the same day. I'm like, I'm making my bed. I got a chance now. So, um, and it makes me feel good, Dude. It makes me feel good when I

clean stuff up and when I pick stuff up and and I don't leave the shoes right there. I tell my kids like, "Those are your shoes, man. Pick them up." M. What's the big deal? No big deal, bro. Pick them up. It's not a big deal. Pick them up. You know, it's going to make you feel good. Okay. [ __ ] I'll pick them up. And everybody feels good when they pick stuff up. My dad, you know, the last time I did Anything significant with my dad, I was about 9 years old, and I remember

being in the yard with him. We had this big yard that he had just bought one year before he would die. It was his dream house. And we were in the backyard and he was picking up pecans, branches, leaves, and putting them in a bag. And I'm watching him like, dude, he's so coordinated. I'm I'm 9 years old. My body's small. A little skinny, dude. You know, I don't know whether to pick up The back the the bag first. You know how clumsy you were kid? Do I pick up the stick first? The stick was

too big. All the sticks look the same to me. Where do I get the pecan? Oh, I need the pecan saved over here. where the leaves are dirty. I don't want to touch them. But my dad was like, you know, I'm like, "Oh, man. Work. You got to learn how to work." And you know, unfortunately, schools don't teach people how to work. They teach people kids how to remember Stuff. Yeah. And I think work is I think work work is one of the most over underrated health benefits in the world. Yeah. Imagine if you just

retired now, just stopped working. I'd [ __ ] die. I'd be so miserable. Yeah. cuz my dad is supposed to be retiring this summer and I I was asking like what are you going to do? Yeah. Because if and because he likes to work. He loves to work. He's an insurance broker. He's going to be miserable. Yeah. So I was Thinking like how are you going to adjust to this? He has to do something to keep you. He's going to be miserable. He's going to go into depression. He's going to go into a loss of

purpose. He's going to start feeling like, you know, who knows? Look, you you can see all these super successful people, they worked their whole life, retired, next thing you know, they're a drug addict or an alcoholic or all these other problems start popping up because they weren't on It. Yeah, that's And that's why the gym's important because I can measure that. Did I go in? Did I work out? Did it hurt? Mhm. Do I feel it? I've never ever regretted a workout. Same. Maybe one where I injured myself. Yeah, that was that. Oh, there you

go. Yeah. What's what's your approach to uh educating your kids and education in general? Because we homeschool our kids. They are who's the 15 Sabrina and Scarlet? I've Seen her speak on stage. Yeah. Very impressive. Both of them. Both of them are just unbelievable. Mhm. What What are the uh the values that you're teaching them and how you're approaching education with them? Yeah. I mean, we've done a great job. my kids probably the thing I'm most proud of is is how they're turning out, but we took them out of the schools when they were six

and said, uh, they were have Already having problems. They're coming home unhappy. So and so said this, they didn't treat me. I'm like, dude, let's just pull out of this. Mhm. I don't know who these people are. So, we started homeschooling. They travel with us everywhere. They're on payroll now. They have contracts. Um, they have work contracts. They've been working since they were six. Sabrina got yesterday she earned $7,000 in passive income from her Investments. That's so impressive. I don't We don't I don't give them They want to buy something. I need nails. Good. You

got your own money now. So, they work for us. We put them on payroll. Here's $35,000 a year. There's a contract. Sign the contract. They're looking at the contract. Oh my god, man. You look Get kid six years old. I got to do that. I got to do that. Scarlet's like, "I don't know if I want to sign This." She's freaking out. I don't know if I want to sign this because they know you sign that, you're gonna be held to that. So, they sign it, they agree to it, and then I give them 35,000

bucks. They get to see the 35,000. And then I take the 35 and put it in Cardone Capital. So, they become investors. And the Cardone Capital pays them in the beginning was like 200 bucks a month. They want money, they have $200 a month. So, I don't buy their stuff. They buy Their stuff and it makes them feel better about themselves. Papa, I want to get my nails done. Okay, how much is that? 80 bucks. You got your own money. Oh, pay for your own [ __ ] May as well get used to it at

six cuz you're going to be doing it till you're 60 or 70 or 80. So, um that's interesting because I know a lot of guys who they have kids. Some of them like the idea of, okay, if I have a daughter, I'm just going to spoil my daughter. give them everything They want. If they have a son, they'll be like, "Okay, no, I'm going to make my son work for it. I'm going to give him a bit of, you know, a hard time." But you've kind of had a different approach, but it seems to be

working very well. Good, dude. It's working good. I'll be taking notes when I have kids. Yeah. Yeah. Yeah. My both my kids did a a communication course that that was from the Church of Scientology. They did that probably when they were seven years old. Those kids can communicate with anyone about anything, any topic, anywhere. We can drop them on a stage and say, "Hey, you got you got tomorrow you're going to be on stage. Write your speech." That one course, I think the course was like $35. Yeah. And it's a course on how to be

present, how to communicate, how to deliver a communication, how to receive a communication, how to duplicate whether it was communicated, was it received by The other person, did they get what you said? And like how to have a conversation, and it's weird how that's not taught in school, dude. That that's crazy. Like that's probably the number one skill that you need in life. Mac Daddy. Yeah. H how could you have an astronaut tell you? Like my kids could literally listen to an astronaut or a baseball player or a real estate investment. They can listen. They

don't have to understand everything, but they Can duplicate and be present. And that's how you actually learn something and they know how to ask questions. So, we gave them a couple days to get ready for this last event we did. They they decided on their topic. They decided on how the speech was going to go down. They practiced it themselves. I didn't do it with them. They did. It's on a teleprompter and they had to walk into a room of how many people were at that last event? 8,000. 8,000 people in a Room, 150,000 people

online. And both of them nailed these presentations. Now, I'm a proud father, but even if I wasn't and I would watching these kids, I'd be like, "God damn, how'd they learn how to do that?" That's what I was like. So, Sabrina's in front of 8,000 people. She goes out, she does her opener and says,"I love you guys. I love being here with you. We this are going to be our last growth conference and I'm sad about it and we love you guys and love this Event so much." And some guy in the audience, 8,000 people

says, "I love you too, Sabrina. Will you marry me?" He's 50 years old. Sabrina's like inappropriate. 15 years old, bro. She handled that so well, you know. So anyway, I agree with you. The most important skill you'll ever teach your kids to me is communication and the value of work. What type of a guy would you want them to marry when they're older? What type Of guy? Oh man, I don't know. They won't want to be picking a fight with you. Yeah. I don't know. I mean, I mean, you know, I don't know. It's a

hard thing for me to think with. Yeah. You know, because, you know, I mean, let's face it, a lot of people have problems today. You know, hopefully the kid's not on drugs. Any drug, including the prescription drugs. Hopefully, he hadn't Bought into any of the labeling, the ADD and ADHD and all the OD and all the [ __ ] they make up to in order to medicate these kids. It'd be nice if he had money because money money to me represents that he's been he he worked and he was disciplined and he didn't underestimate his

ability. See, that's that's the thing about the money thing. The money thing is not about the money. It's like you looked at me earlier like when's enough enough Kind of that enough thing, but it's like hey, did I properly correctly evaluate what I need in order to take care and extend the quality of my life? Yeah. And most people don't, let's face it, like 90 95% of population earth in 189 countries has miscalculated how much work they need to do in order to get enough money in order to take care of their life and the

people around them that they love. And I'm not saying money makes you happy, But certainly if this kid can't put money together, this punk Yeah. Maybe he's lacking some skills. Yeah. He can't he can't provide. He can't protect. Why did she pick him? Yeah. Did he pick her because he thinks she's got money? You know, cuz you know, daddy's rich. Um, yeah. Anyway, I don't know, man. It's a hard thing. Relationships are rough. They could They're a tough thing. Yeah. How have you managed to keep it strong and solid with your with your partner? You

know, like, you know, es and flows and growing and communicating and and trying to trying to stay on the same page. Staying on the same page is hard. Mhm. Cuz she might have a different interest at some part of her life. Um when we were having babies, bro, everybody knows what the game is. The game is take care of the baby. Like both husband and wife know, oh, got to take care of the baby. Got to take care of the baby. So then as as the kids start, Okay, they're going to be leaving. then then

her interests change, my interests change. You know, it it's it's it's a it's a it's a bizarre kind of flow of partnership, right? It's like a partner in a business, though. Yeah. Like my you know, I had a partner years ago um that he was super hungry in the beginning for what 10 or 12 years. Then something happened and he wasn't hungry anymore. And I was Hungrier. And so now now I'm in a partnership. M we were mutually hungry and now for whatever reason his appetite, you know, diminished and my my mind mine became bigger.

So you got two guys that have I just want to keep killing stuff and he's like, man, I'm good. How did you resolve that one? Uh we just kind of let that thing happen. Let him do what he wants to do with the business. I stay out of it. It's still there, but it's just on life support. It's weird though because when you partner up with somebody 10 years, 20 years later, they could be a completely different person. Totally. And but you have no idea. No contract will resolve that. By the way, there's no legal

contract. There is no fix. Yeah. There's nothing you're going to write in the contract to to to predict that. What do we do if that happens? There is no What do you do? You know what you do? You go I'll create the Situation in another environment. that that company used to be a fire hose for me. It was a fire hose of revenue and opportunity. So rather than it was massive, dude, right? So rather than me trying to make it a fire hose when it became a garden hose, I just went started other fire hoses.

And I didn't compete. They don't compete with them either, by the way. I didn't go like, "Okay, I'm going to Prove him wrong and I'm going to get a competitive company." And we didn't fight. We didn't argue about it. I just went and created other things in other spaces. That's that 10x mentality. Like I had one hose. I'm going to go get 10 hoses. Mhm. 10 10 partnerships. So I got 10 drips. Yeah. Because all these drips are going to fail. Everything you go into is going to end. There's going to come a time in

your life where you're like, "Okay, I Can't do the bodybuilding." Yeah. I'm already thinking about that. Yeah. So where do I go? What vehicle now gets me that that I could still be passionate about and it would fund the future? Yeah. What do you want to be known for? What do I want to be known for? I mean, I think I'm going to be known for helping a lot of people, you know. I I've helped millions of people. So, um I think I think I I was at a Horatio Alger award and then I heard

somebody Say they had gotten the the Horatio award for basically it's an award for going from nothing to to to to being very successful and then helping a lot of people. And there's also a Norman Vincent Peele Award and there was some other award another group does something similar. I'm like, I wonder if one day they're going to do the Grant Cardone Award, you know, for for for come, you know, for kind of a rags to rich's story. But, you know, I You know, I'll be hopefully people will remember me for for helping a lot

of people. Uh people I don't even know, by the way. Hope you know, my my dream is that somebody in 40 years sees the kids and says, "I knew your dad, man. He helped me a lot." That'd be super cool to me. Yeah. Uh or maybe you meet Sabrina in 20 or 30 years and you tell her about this interview today. That's like Yeah, that's super cool. Wealthy. That's a wealth moment for me. Yeah. Um The other thing is, you know, I I would like I I would love to be known for changing the financial

system. This is one of the things we're trying to do right now. Um so there's a bunch of stuff that I think is very unfair. So, if I could have some kind of influence on that, maybe this the Grant Cardone law, you know, that that that that makes accredited and nonacredited investors treated identical. Mhm. There should be No separation. So, that kind of stuff I hope I'm known for. I I'd like to end up with a bank at the end of this. you know, the bank of that that there are companies transition into more of

a financial instrument than just an educational arm or an entertainment arm or definitely don't want to be an influencer. Yeah. You know, so we're we're grooving out of that already. Yeah. So like we just ended our event business. We did these massive events Every Yeah. Yeah. I've seen them. Yeah. So th those are over. So look to transition to any new thing, you have to give up some old thing. Yeah, that's true. Always. Was it hard to stop that? It wasn't that hard. No. Okay. I mean, you know, once you know how to stop anything,

you can stop anything. Yeah. So, stopping drugs was hard. It's probably one of the hardest things you have to stop. Yeah. And the bad relationships. Yeah. You know, the Compulsive relationships, saying no to that stuff, it's hard. Yeah. Cuz it feels good even though it's not good. The friendships that are no good, you know. No, I'm not doing that anymore. You know, any of these bad habits, like if you can cut one bad habit off, you can cut them all. Yeah. And and and that that that that's a gift, man. Bel say, "I'm not doing

that anymore. I'm done with that." Yeah. Particularly those relationships. The Relationships. Oh, gotcha. Being around bad people, man. Yeah. Is nice. I I appreciate your time today. Yeah. Thank you. It's been a really good conversation. Yeah. Appreciate you, man. appreciate everything you're doing. Where can people find you? Find me right here. Yeah. Grant Cardone. You go You go Grant Cardone anywhere you going to find me. You You will not have a problem. Just Google my name, Grant Cardone, and Any other word. Like, literally plug in a third world word, and I promise you, you'll be

able to find me. Nice one. Thank you, man. Thank you.