If you've been on TikTok for more than an hour in the last month, then chances are you've seen this shadow work journal over a million times on your For You page. This journal came out of nowhere last month, and it's completely taking over TikTok, with over 205,000 sales on the TikTok shop—and that's within the last 30 days alone! It's getting anywhere from 5,000 to 10,000 purchases every single day, and the journal is selling for $20.
So, if you do some quick math, that's over $4 million in sales in just the last 30 days, and around $100,000 to $200,000 a day in sales. Believe it or not, the only thing she's doing is utilizing the TikTok shop feature and making organic videos. This journal is basically a modern marketing wonder, and today I'm going to explain exactly how she did it, but most importantly, show how you can do the exact same thing with absolutely zero spent on advertising.
Alright, now these are some really bold claims, so let me jump in my phone and show you what I'm talking about. This is one of the many TikToks that creators are posting every single day promoting the shadow work journal. This one right here is a super low-quality video—super basic—yet it has 50,000 likes.
If we go in here, you can see there's over 202,000 sales of this product. So, I was a little off on my numbers; they're growing at an insane rate! Yesterday, they were at 180,000 sales, so they grew like 20,000 sales in a day, and I'm sure by the time you're watching this, they're probably at $250,000.
You can see the journal sells for $20. I've never bought something off the TikTok shop, so it's giving me a huge deal for $8, but I'm not really sure how that works—if TikTok takes the cost or if the author of the journal is actually selling it for $8 for people that are buying it for the first time. So, even if everyone is purchasing it for $8, getting the first-time purchase deal, that's still $1.
6 million in sales in the last 30 days, and I'm sure most people are purchasing it for the full price. But what's crazy is the money she's making off TikTok shop isn't the only money she's making; she has an Amazon store and a Shopify that she just set up. This is her Amazon listing right here: we have the second generation one that's done $418,000 in sales in the last 30 days, and her first one has done $44,000 in sales in the last 30 days as well.
She has a ton of other journals as well—let's look over those really quick. This is her name; I'm not sure how to pronounce it—Kila Shahin—but she has a bunch of other journals in here, and I'm sure they've made a ton of money as well. I just can't track the exact sales because I'm not paying $80 a month for Helium 10—it shows me all the sales on Amazon.
So, she's making millions a month on TikTok, millions a month on Amazon, and she's now selling this product on Shopify as well, having done over $102,000 in sales within the last 30 days. Now that we've seen some proof of all the sales, let's get into the strategy, talk about the TikTok shop, and break down how she's doing this. The first thing you need to understand is the TikTok shop feature.
It's brand new from TikTok, and essentially, it's a one-click shopping experience that's fully embedded into TikTok, so people don't have to click links to go to different storefronts. TikTok is taking a 5% sales commission for every purchase, so this feature makes them a lot of money. Anyone who makes a video that has the TikTok shop embedded with a product in the video is extremely incentivized to make that video go viral.
Let's jump into my phone and show you some of the bizarre videos that are going viral just because they're utilizing this feature. I'm going to have the audio off, but here's the first example: it's just a girl saying that she's never going to use an ice cube again. It's a crazy basic video of her using an ice face roller product, and it has the TikTok shop feature—it has 10,000 sales and they're selling it for extremely cheap because it's just a small piece of plastic and they're probably bulk ordering them off Alibaba.
But this video would essentially never go viral if it didn't have the TikTok shop feature. Here's another example of a video that would never go viral; there's no hook, there's nothing engaging about it, and it has 870,000 likes—it’s just promoting a water bottle that they're selling for $4, and they have over 40,000 sales. Also, another cool thing about the TikTok Shop features, you can scroll down and see a bunch of other products just like it, and everything is getting a lot of sales and free traffic.
But let's jump in and study some of the content that's specifically made for the shadow work journal. So, here's the first example: it's a super basic video. I promise this would never go viral if it didn't have the shop feature—super simple, super easy to make.
I promise if you go on TikTok and you see a video about the shadow work journal and you interact with it, you're going to start seeing thousands of these videos. The real secret behind why all these videos are going so viral and why there's so much traction around this product is because creators are also getting paid to make content about the journal. For example, I could go.
. . Here's your message with perfect punctuation: Into TikTok, make my account a business account, enable the TikTok shop feature on my videos, and make a video talking about the shadow work journal.
Anytime I get sales with the shop feature on my video, I get an affiliate commission. The reason these videos are spreading like wildfire is because TikTok is getting paid to promote them, and that essentially costs them nothing; they just have to give you views. Creators are also getting paid to make the videos; they're incentivized by TikTok to get a ton of views, so they're making a good amount of money.
All of this funnels back to Kila, and that's exactly how she's making millions a month on TikTok. The crazy thing is it doesn't cost anything to use this feature. TikTok just takes a 2% to 5% commission per sale, and all you have to do is make some really basic phone videos promoting a product and ensure that that product is in the TikTok shop.
Another reason this journal is going extremely viral is because it has a high conversion rate; a lot of people are purchasing it, which incentivizes TikTok to promote it even more, which is also incentivizing the creators to make more videos. You can see how this basically goes on forever. Trust me, guys, I've been in e-commerce and drop shipping for over 6 years, and I have never seen an opportunity like this.
The beauty behind all of this is it's incredibly simple to create a store right now, get it set up on the TikTok shop, and utilize the exact same opportunity that she's using. If you want to learn exactly how to set up a Shopify store and integrate it into the TikTok shop, then make sure you check the link below this video. I have a 100% free course that's over 20 hours long that teaches you everything you need to know that Kila is using to make millions in sales with no money spent on ads.
Inside the course, I go over how to find a winning product, how to easily get worldwide fulfillment with fast shipping, how to build your website, how to legally set up your business, how to set up the TikTok shop, how to make viral videos, handle taxes, hire employees, and truly anything you would need to know about e-commerce. Inside the course, I'm constantly making new videos anytime strategies change and anytime there's new marketing opportunities, just like the TikTok shop. The course is truly 100% free; I only make money through affiliate links on there.
There's genuinely no catch. If you're still struggling after going through the free course, I have a paid community group where you can get one-on-one access to me and my team of Student Success Managers to ensure you're on the exact path you need to be on to have success with your drop shipping store. I even host a weekly contest for someone to win a 1-hour free coaching call with me.
Inside this call, I analyze your product, your store, your brand, the content you're making, and ensure you're on the correct path. This opportunity with e-commerce is insane right now. It's truly never been this easy; you don't even have to have money to get started.
You can learn from me for 100% free, you can set up a Shopify store for $1 a month, and you can create free videos on TikTok using your phone with a chance for them to go insanely viral, spending $0 on ads. So if you want to start an e-commerce store, quit your day job, and start living life on your own terms, then please make sure to check the links below this video to join the free course and the private community group. If you need some extra help, I can promise you it's the best place to be if you're trying to start the entrepreneurial journey.
We have a ton of young successful guys in there that are walking the exact same path as you. It's time to take action, guys! I don't know how long TikTok is going to be wildly promoting anyone who uses this feature, so make sure you go jump in the free course and learn everything you need to know to get started.
With that being said, I hope you enjoyed this video, and I will see you in the next one. Peace!
