Welcome Party – 12 Days of Masterclasses

Please go ahead and introduce yourself in the chat. We would love to get to know you. Hello everyone. So nice to meet you. I'm so excited that we're kicking this off 11th edition of 12 days of master classes. Can you imagine? Now it's your turn. 114 or 15,000 women have joined us in the last 10 rounds and this is the 11th round and now you're here. I'm curious. Who is here for the first time? Anyone for the first time? Woohoo! You are in for a treat. Did you know that many of our participants come year

after year. And so if this is your second time or third time or fourth time or fifth time, you can also post that into the chat. Yeah, many first timers. Fantastic. You're going to love this so much that I'm going to see you next time >> [laughter] >> again. Second time? Yes, we have a couple of second timers. Fourth time, Romana. Third time, Brigitta. First time, Bettina. Yes. As you can see this is not one and done. People come back year after year. Because these master classes are so Relevant each and every time. We have

similar topics, but they're always updated. There's always refreshed content and the latest strategies and tactics that help you fast track your online business in 2026. I remember the potato. Yes, the potato. You are going to learn about the potato. You're going to learn about Anna and Silvia. You're going to learn about spaghetti marketing and how to avoid it. You are going to learn some amazing mindset tricks that get rid of all these excuses and finally make you take action. Yeah, there is so much in store for you. So I have a whole team behind me.

I'm not running this show alone. You're going to get to know them over the next 2 weeks. But they are in the background to make sure that we have the chat focused on what we're doing. We have a couple of AI Assistants. My team needs to remove them. We prefer not to have AI assistants on this show. Of course, we know that some people are doing it anyway, but it just keeps the feeds too busy, so we like to delete those comments and get rid of those AI assistants. I want you to stay focused on

what we're going to do together and in this 1-hour welcome party, I'm going to go over how 12 days of Master classes work. If you've not done this before, it is quite different from any training you might have attended anywhere else. It is not the standard training or webinars or master classes you might have experienced anywhere else. So there are a few things that I need to explain. I will also tell you about each master class and then you can start to think about which ones are most relevant for you. I have another question before

we start with all my slides. Who is wearing a Christmas jumper? Huh? Who is wearing a Christmas jumper today? Anyone? Well, I have Mine is not so ugly. It says merry and bright. Merry and bright. Merry and bright. So couple of people are wearing Christmas jumpers. Great. I might call back on you at the end. We might Actually bring all the people here on the screen that are wearing something Christmasy and then we could take a nice group photo. So if you're in for that, you just give me a sign later on in this party,

but I know you have not come here for a chit-chat. We have got some work to do going over how 12 days of master classes work and just basically kicking off this experience. Okay, so I know that we are live, so That's fantastic. This is being recorded, so if you can't stay for the whole time or if anyone you know should be here, but isn't here, we will make the replay available. And now I just need to get to my slides. So, I was going to try something new with you guys. Uh but let me

see if we can do that. Uh It was not working so well before, but uh here we go. I wanted to uh share my screen. Let me see. This is always fun when you're doing something new. Do do do do. [clears throat] There we go. Okay. This will be a little challenge. You give me a second to figure this out. Ah, there we go. Yeah. So, I need to find back the Zoom. Things are disappearing from me. Okay. We're going to try this. No, I think this is out of my hands here. I'm not finding

my mouse. Okay. So, this was the short experiment of me doing something new. Uh we're going to stick to my old-fashioned method Of how I share my slides. Okay. So, here we go. Uh Warm welcome to the kick off party, the welcome party for 12 days of masterclasses. This is our 11th edition. If you want to see my uh window bigger next to the slide, and you are watching on a desktop, you know that you can actually pull uh my picture to the side, so you can see my picture bigger. I cannot control This for

you, but you could see the slide smaller, and you can see my face bigger if you want. So, I just like That's a tip for those who are watching on a computer. So, we have 12 days of masterclasses. How did it all start? The thing is, when I started my online business, I was just doing all kinds of things, And I didn't really have a plan, and I didn't know actually what I was doing. So, I tried various different things. I would do webinars, and I would do all kinds of freebies, and I would do

a lot of things to try to attract people to join my email list. And I love doing webinars. I thought they were great way to uh get people excited and teach them something, and that's The whole kind of foundation of 12 days of masterclasses were these individual webinars that I would host. And uh I started in July in 2000 uh I'm just going to turn off the chat for now. Uh You can send a message to the panelists, yeah. So, we can focus on what I'm sharing. So, the story behind 12 days is that I

started to do webinars. This is 11 and 1/2 years ago, and I started in July 2014 to host weekly webinars. And I did this until I had 100 webinars. And I was at webinar 50 when I realized that they were just not being used. Like, I mean, I would host a webinar publicly, the replay would be available for two or three days, and then I just put it onto my computer, and the only thing Only people Who had access to my amazing webinars were people who had paid for a membership. But there weren't so many

people uh I'm just going to fix here. Yeah, so. Yeah, I'm just fixing the chat. And so, I had 50 webinars that a lot of people had not seen, only the people who were available exactly on that day when I hosted it Live, or the people in my membership. So, Christmas 2015 was approaching. I'd been doing webinars for over a year, had over 50 webinars, and I got this brilliant idea of 12 days of webinars. So, over Christmas, I would open up my vault, pick the best 12 webinars out of the 50 that I already

done, and open them up. 24 hours each webinar. And they have always, you know, They were my best webinars, so they performed very well. A thousand people signed up, and I thought that was amazing. And I didn't think of this as any kind of a marketing trick or strategy. I just thought this would be a fun list-building exercise. And so, 1,000 people enjoyed the first 12 days of webinars. And the next year, I thought I would do it Again, and 2,000 people signed up. And then the next year, I would do it again, and 3,000

people signed up. And [clears throat] now, you are here in the 11th edition, so that means we've been doing this since 2015, every Christmas. We have opened up our 12 best webinars, which I call masterclasses, and we trademarked the name 12 days of masterclasses. The biggest shift or biggest change over the years has been we started to do them Live in Christmas 2022-23. And since then, we do them live every time. So, they are no longer recordings, and I just pick the best. I purposely record these webinars live. So, you are going to witness a

live masterclass every day from December 25th to January 5th. I have similar topics every year, but I always have some new topics, and they are fresh, new. I review every Single topic that I cover and make sure it's up-to-date with the latest strategies and tactics. So, 115,000 people have joined in the past 10 rounds, and now we are approaching 30,000 sign-ups for this round. So, you are going to be in a great group. And talking about a group, make sure you're in the Facebook group, because we stream the masterclass live into the Facebook group, which

is happening right Now. So, if there's a masterclass you cannot attend, you will find it instantly in the Facebook group. Yeah. So, that is the background of 12 days of masterclasses. It started as a fun list-building exercise. I didn't think anything of it. It was 12 60-minute pure content masterclasses, and I built this uh brand and reputation around it, so people come year after Year to attend the masterclasses. And now, you are here. So, it's your turn to experience this. Uh it has been called by our participants better than anybody else's paid training. Some people

have even paid 1,000 euro for an online course, and then they come to 12 days of masterclasses and get more value. And that's what I want for you. But, There are a few things you need to think about, so you get the most out of this experience, and that's what I'm going to cover in this welcome party today, that you can get the most out of this, that you get the real value, like a 1,000 euro value out of this experience, and that's what I'm going to going to cover here. Okay. So, first of all,

join the Facebook group. The Facebook group is the place to be. We stream the masterclasses live every single day, so in case you miss one because you cannot attend for some reason, then you can go into the Facebook group and watch the replay for some time. We also have some other activities in the Facebook group, and you can meet like-minded entrepreneurs that are learning like yourself. So, make sure you join the Facebook group if you haven't. We're Going to share the link in the chat. You can connect with us. You get to know me and

my team in the Facebook group. We will have a breakthrough post after each masterclass, and you can share your breakthroughs, and this is going to make your learning more intense and ensure that you have some great takeaways after each masterclass. And then you can win prizes if you share [snorts] a breakthrough within 24 hours of each masterclass. We have shared the link to the Facebook group in the Zoom chat, and if you're watching this on any other channel, you see it on the screen right now and can grab the link. And here is the Facebook

group. Uh we opened up the Facebook group yesterday, December 22nd. So, if you're not in the group yet, go and request access and you will be let in as quickly as possible. We also have a calendar for you uh because this is a 12 days of master classes and it's good to reserve everything in your calendar. And so, make sure you add all the master classes to your calendar. You do not have to do this manually. We have created a calendar for you. And we're going to drop the link into the Zoom chat as well.

If you're watching on any other channel, you see the link right on the slide in front of You. The calendar will work in that way. It does not block anything in your calendar. It's kind of a calendar you can turn on and off. If you're using Google for instance, it just overlays everything so that you know when the master classes are and the Zoom link to every master class is actually inside the event. So, instead of scrambling and looking for an email or looking in the Facebook group for the link to each Master class, you're

going to find it right away inside the calendar and that's the benefit of subscribing to a calendar. Yeah, just one comment I'm getting from my team is uh when you want to join the Facebook group, make sure you have a profile picture uh because we are just protecting the Facebook group and making sure we're not Letting any fake profiles or bots into the group. So, you don't have to have a picture of yourself. It could be a picture of anything, but put a profile picture and then we can let you into the Facebook group. We

have a hub for you to make it easier for you. We understand there's a lot going on. Uh 12 master classes, that's a lot of master classes. And so, we have created a special hub page for you that includes All links, uh all the replays, and all the graphics. We create graphics for you that you can share and enjoy. And the link to the hub is here on the screen. It's 12 days hub. I'm just going to show you briefly how it looks. looks. Uh I think this is a hub here. The video on the

top. So, after we have finished recording or being live here with you on The welcome party, uh the recording of the welcome party will be right here for those who couldn't attend live. Also, a few reminders about joining the Facebook group. As I said, super important to be in the Facebook group so you don't miss anything. We've talked about adding 12 days of master classes to your calendar. Uh we have some shareable graphics for You. You can put something thing uh that you could uh uh put on your phone, a shareable graphic also becoming a

friend of 12 days a second. Uh then there's some calendar here right right below. So, you get an overview what's And then then we have all the other master Classes here right in front of you. The best thing is to add 12 days to your calendar. master classes and each master class will have the Zoom link that you need for every call. I think we're having a wobbly internet on my side. Yeah, I think it's on my side. So, we're just going to see if I need to do anything about it. It says page not

found. Well, the page is here for me. Do you have the right link? Yeah, my internet is a little bit wobbly. Yeah, not knowing why, but we always have a backup solution. So, we just go and go on hotspot to make sure this is better. And >> Fabulous. Okay. Uh below uh here you find some success stories uh from the experience of 12 days and we will be updating this area also with new success stories over the next few days. So, go and check always the bottom of the hub page as well. Okay. So, you

will find all links on the hub page. So, anything you need during 12 days of masterclasses, we'll keep this page updated. So, go to it regularly. You Find the replays. Uh we will update the whole section. Everything is going to be updated here. So, go and check out the page every day in case you are missing a masterclass or want to catch up on something. This is all up-to-date here, right? Somebody's saying the calendar is outdated. Uh I can see this is all up-to-date here. Okay? So, Maybe double-check. But, if you find any mistakes, uh

we are of course grateful for you letting us know and we you can email us [email protected] or you can message one of the hosts and panelists here on the Zoom chat today. Okay, so that's the hub. We will have some secret nuggets. This is a new thing in case you have attended 12 days of masterclasses before. And each masterclass will have a code Word. A code word. And so, we will not tell you up front what the code word is. You have to actually watch the masterclass live or watch the recording to get the code

word. You'll send that code word to me on Instagram. And then, you'll receive automatically the secret nugget from that masterclass. Is everyone clear on how that works? Have you sent the code word before? The hub will be available until January 6th, 6:00 p.m. All clear about the code word, yeah. Let's test it out because we are here at the welcome party and we want to test that everything works, that you understand everything, and that also the technology is on our side. So, we're going to test the code word welcome. So, now you're going to find

my Instagram account, sigrun.com. Instagram. So, go and check. Uh we've put it in the chat. Uh you go on Instagram, you type in sigrun.com in one word, and then you're going to find my profile. Then you can go and follow it right away. And then, you message me. Just one word, welcome. If you don't have Instagram, you can go And find my Facebook page and do the same thing there. So, then you go on Facebook, you go into search on Facebook, and you also type in sigrun.com. The same thing. And then you find a page

called Sigrun, and you can message me the code word welcome. Okay. Let me know that you've done it. Put a little done into the chat. And if anyone is wondering how this works, then uh you can ask me now because we're going to do this every masterclass. There will be a new code word, and there will be a secret nugget, something that I don't share in the masterclass is going to come to you straight over the direct message. Okay. You are good students and this gives me A great feeling that we're going to have a

fabulous time since this is already working so well. We will have the same Zoom link for all masterclasses. Yes, we're trying to make this as easy as possible for you. So, if you found your way to the welcome party, use the same link every day for the masterclass. Fantastic. Okay. So, we have tested the code word. You have to put the code word to Instagram or Facebook, Beth, not in the Zoom chat. Okay? Anyone struggling with this because it's better I help you now than we do it at the master classes. Yeah, do not post

a comment. It should be a direct message. You have to message me the code word, not comment on any post. Why do you need to write welcome? So, this is To give you extra information. If you don't want to do it, you don't have to do it. This is for those who want the secret nuggets from each masterclass. So, each masterclass will have some secret nugget. And if you want that secret nugget, you have to send me a code word, the right code word. If you have messaged me on Facebook or Instagram, you should be

receiving instantly your Reply. There is no secret nugget today. We are just doing a test to make sure everyone knows how to do this. Okay? Fabulous. The masterclasses are for women and good men. So, if you consider yourself a good man, you are welcome to stay. I'm on a mission to accelerate gender equality and therefore I like to speak to women, but men are very welcome as long as they behave. Okay? So, after every masterclass, there is a breakthrough post in the Facebook group. That's why it pays off to be in the Facebook group. And

a breakthrough post will look like something like this. We will give you a direct link from the masterclass, and you can click on that link and you go to the breakthrough post. And if you share your breakthrough Within 24 hours, you have a chance to win a prize. So, if you share your breakthrough in the Facebook group, under the breakthrough post, under the right breakthrough post, obviously, within 24 hours. The best thing is to do is to share it, of course, right away after the live masterclass, if you have been able to attend live. We

are doing the breakthrough posts only inside the Facebook groups, nowhere Else. Instagram doesn't have groups like Facebook. They have channels and stuff like that, and that doesn't work so well. Yeah, some people create a Facebook account to be a part of this experience. And you're welcome to do so. Yeah. So, remember, breakthrough post right after the masterclass for the chance of winning a prize. We have amazing prizes for you. And these are some of these prizes that You could win every day. So, the way it works, right after the masterclass, you look out for the

breakthrough post. We give you the direct direct link, so you don't have to search for it long. And then, we will put all the names of the people who shared their breakthrough on a wheel, and the next morning we run the wheel, and a random person gets picked, and they win one of these prizes. And then we have a grand prize at the end, which is an iPad. So, it's definitely worth participating because the whole point of sharing your breakthrough is actually is that I want you to learn from the masterclasses. I want you to

actively participate and pay attention and take notes. And so, if you do that, you are going to have some breakthroughs, some insights, Some lessons. And then, instead of just keeping them to yourself and keeping them in notes, you share them with the group, and everybody can learn from each other from the breakthroughs. And since I really, really want you to learn as much as possible, I want to reward you for doing so. Yeah? Does everyone understand the difference between the breakthrough prizes and the secret nuggets? I know These are two different concepts, and for those

who have not been a part of this experience before, this might be confusing, but it looks like it's all clear. Yeah. There are breakthrough prizes for those who comment below the breakthrough post after each masterclass. And the secret nuggets is if you send me a code word over direct message to Instagram or Facebook. All clear. Fabulous. I just want to make Sure. We want don't want to leave anyone behind. Then we have some graphics for you. We We share those graphics in the Facebook group, but also on the homepage. And you could share the message.

We are trying to get to 30,000 gifts. I call these gifts. It is my gift. It's my Christmas gift to you that you can experience such a valuable online business training over the holidays. And so I would of course appreciate if you let other people know about this amazing training. Yeah? So you can download these graphics either from the Facebook group or from the homepage. If you share anything about 12 days, you can use the hashtag 12 days of masterclasses so that we can find your post and like it because we love when people share

about this experience. You have to go to my Facebook page or my Instagram account to send me a direct message. Do not go to my private profile. That's a no-go. Anyone trying to send me a private message on my private Facebook profile, I will not respond and there is no secret nugget going to come from there. Yeah? So we're going to all stick to business here and not go into the private profile. Thank you for respecting that. So, then I mentioned this a little bit before. If you want to win some more amazing prizes, you

can become a friend of 12 days. What does that mean? You can sign up for this program and immediately win some prizes. So the first prize you can win just for signing up is a masterclass Behind the scenes of a seven-figure launch email series. I'm going to teach you how you do an email series for thousands of people that results in a seven-figure launch. And just for signing up for friends of 12 days, you get that prize. Then, if you actually use your link to get people to sign up for 12 days because we're trying

to get as many to sign up as possible. We want to give as Many, many gifts as we can. If you get 10 friends to sign up, then there's an exclusive scale to seven-figures masterclass. And if you are in the top 50 of our referrers, in the top 50 of our friends, you are going to be invited to an invite-only launch debrief workshop where I show you behind the scenes. I take away the curtains and show you behind the scenes of a seven-figure Launch. And the fourth prize, the top five referrers win a mastermind day

and dinner in Zurich, Switzerland. That's an amazing prize of huge value. These days are sold sold for thousands of euros. So it's definitely worth participating and see if you become one of the top five. So how does this work? Uh many of you have already signed up. Uh But this works this way is that you just go to the link sign.com/referral. It looks like the page that I showed just before. We can share this in the chat now. And then you will get a unique link, so-called affiliate link that you we send you as soon

as possible. And then you can share that link through direct messages or emails. We also give You templates. We have a special homepage for this. And you have lots of templates that you can use. And then of course, you can win prizes when you even just for signing up, you can win a prize. But if you get some people to sign up through your link, you have the chance to win more prizes. Any questions on the friends of 12 days? I'm super excited to say that we have many, many of you already signed up. Thank

you, thank you, thank you. We want to spread the message of 12 days of masterclasses. We want to support as many women and a few good men as possible to build and grow their online business in 2026. So we would appreciate your help, but we want to reward you for it, of course. You have to sign up, follow the steps, and then we email you the link that you can use. It couldn't be easier. All explained. Yeah. Someone is signing trying to send a DM to our Facebook group. You do not send a direct message

to our Facebook group. You can send a direct message to my Instagram profile or my Facebook page. Not to the group itself and not to my private profile. So, let's go through how 12 days works. I've already told you a lot how it works, but let's go through the actual Master classes. So, every day from December 25th to January 5th, starting Thursday this week, we are live on Zoom for each new masterclass at 10:00 a.m. Central European time, which is 9:00 a.m. GMT. Yeah? So, just to make sure this has been communicated clearly to you

over email. If you sign up for the calendar, it's Also going to be very clear when the time is. And it's a live masterclass every day, 10:00 a.m. for 1 hour. Not the same time as now. Now, it's was it 4:00 p.m.? It was 4:00 p.m. today for the welcome party, but on Thursday we start 10:00 a.m. in the morning or 9:00 a.m. if you are in the UK or Iceland. If you win a prize from us, we send it To you and we pay for shipping, of course. Don't worry about that. You may have

to pay some custom duties, but that's not something we can control. That's out of our control. Okay, so how is the schedule? We do have two extra things going on around the masterclass. You can, of course, just show up for the 60-minute masterclass from 10:00 a.m. to 11:00 a.m. Or 9:00 a.m. to 10:00 a.m. if you are in the UK or Iceland. But, 20 minutes before the masterclass, we have the morning show. If you have seen morning show on TV in the US, you might get an idea what this looks like. We will have two

hosts that are preparing you for the masterclass. They have some mindset exercises, some summaries from the previous Masterclass, and they will be turning the wheel and and uh finding the winner for the prizes from the breakthrough posts. Is it clear to everyone what the morning show is? It's preparation every day for masterclass. It's absolutely your choice whether to attend or not, but there are mindset exercises, there is a summary of the previous masterclass, and there is the wheel of names where we uh pick the Winner from the breakthrough posts. You do not have to be

present to win a prize. No. If you fill out the breakthrough post, uh we will be contacting you to make sure you get the prize. Yeah? You do not have to be there. But, it's fun to be there. So, if you want to show up 20 minutes earlier in the morning, then attend the morning show. People love it. We have about 2/3 of people who Attend the masterclasses showing up for the morning show. Everything is recorded and streamed live into the Facebook group. So, if you miss anything, you can catch up on the morning show

and the masterclass. After the masterclass is a case study and Q&A for 30 minutes. Because we know that you have questions and sometimes my content is quite intense. Each masterclass is like a course in itself, and we want to make sure we have some space for questions. So, 30 minutes after each masterclass, I will be interviewing a guest for about 10 minutes and then leave 20 minutes for questions. And then we have a hard stop at 11:30. The end. But, at 11:30, I will be showing a Christmas hat. Some people love it. Other people think,

"Ah, not so important." But, yeah, if you want to stay for that, then, of course, you stay for the case study and Q&A. Is the schedule clear? You do not have to attend the morning show or the Q&A. It is optional. It is there for you. We've been told that it's fantastic. Uh 2/3 of our attendees attend all of it. So, it is there for you to make sure That you get the most out of this experience. All our times are in CET and GMT is 1 hour earlier. So, if you are in the UK

or Iceland, it's 9:00 a.m. for you, the masterclass. Central European time is the times that we use for everything. The recordings are instantly available because we are basically streaming this live into the Facebook group. So, if you are in the Facebook group And you want to watch the masterclass at 11:00 that started at 10:00, you can do so. Yeah? But, we will also send out a replay email every day, probably around 1:00 or so. We have to first finish everything up and so, between 1:00 and 2:00 p.m. each day, there will be an actual replay

email going out to you with a direct link to the replay. All clear? You have replays available for a limited time for free. Yes, but if you want longer access, you can pay. Everything clear. Fantastic. As I said, share your breakthroughs every day and you have a chance to win prizes. I said this already, so I think that's very clear. Um so, let's go quickly through the masterclasses. Time is flying away. We're already 40 minutes into welcome Party. So, the first masterclass, build a six-figure online business in 1 year. On this masterclass, there is a

show-up bonus. Okay? I will tell you in a second what that is. Uh but, the first masterclass is one of our most popular masterclasses, refreshed for every year, updated strategies and content. In this masterclass, I will compare Two women who started their online business from zero and how they went about taking certain decisions and one of them reaching six figures and the other one not. And you are going to learn why. And it's going to give you a great insight into who are you? Are you person A or are you person B? And how can

you maybe change yourself so That you actually become the person that reaches six figures in 1 year. We've had numerous clients reach this goal, even in a short time as 4 months, although that is the exception, I will say. Uh but, how do you actually do this? That's the question we're asking. Can you do it? What kind of decisions do you take throughout the year? And what is your attitude towards your Business that enables this to happen? The show-up bonus for this masterclass, only if you show up live, is a six-figure planning tool that I

use with my paying clients in Momentum 360 and Red Circle. It is best to show up live because then you get the show-up bonus. If you don't show up live, you do not get the show-up bonus. Okay? The replays are all available until January 6th, 6:00 p.m. Masterclass two, go from selling your time to selling value. We will go through and actually calculate what you can be earning if you sell value instead of time and how you can make the shift. I made the shift myself. Many of our clients are making the shift from selling

their time versus selling value. So, how do you go from actually selling hours And selling group programs and online courses? That shift has a lot to do with you deciding to do it and then making the shift to actually making it happen. I love this masterclass because so many of you are probably in this where you have a full-time job and are getting paid per hour in that job or you already have a business and you're selling your time or you're selling projects. So, it's important to understand how Much easier your life could be if

you go from filling your calendar with selling time versus actually working less and earning more because you're selling value. And this sounds very abstract, but I make this very, very clear in the masterclass and explain to you exactly how you can do this. If you can't stay the whole time for each masterclass, you can always watch the recording in the Facebook group. So, Make sure you just join the Facebook group. We can maybe share the link to the Facebook group again because I think many are wondering how they watch the replays. can they catch up

if they have to leave after half an hour or so, or they can't be there for the whole experience every day, then you definitely can catch. We stream everything live. We are actually streaming this live into the Facebook group. So, even if you can't watch the Whole welcome party, you can catch it in the Facebook group. Masterclass three, get your perfect online course idea in 60 minutes. I love teaching women and a few good men how to create scalable online courses. So, instead of working one-to-one, you are working with 10 people or 50 people or

100 people or even 1,000 people in one online course. Online courses are endlessly scalable. It doesn't matter how many sign up, your time investment is very similar. Now, obviously, customer service increases with more people, but if you offer like 1 hour Q&A a week in an online course, and then you have 10 times more people, you're not necessarily going to have 10 times more Q&A calls because people typically have the same questions all the time. Uh so, We are going to go through how you can find the perfect online course idea. And someone mentioned the

potato here earlier today because they attended last year 12 of the masterclasses. I'm going to be introducing you to the potato. The potato is an interesting concept that helps you figure out what you should focus on. What is a great online course idea that attracts people, attracts ideal clients, gets people to sign up. If you want the show-up bonus, you have to stay all the time. Yeah, you cannot just attend 15 minutes and leave and get the show-up bonus because the show-up bonus is typically shared at the end of each masterclass. Yeah. Bianca says she

loved the potato. Yeah. Masterclass four, create offers that sell in any economy. A lot of people are talking about the economy, things are not going so well, It's not a good time to run a business, blah blah blah. Well, we are having our best revenue year ever, and I have many clients who are having their best revenue year ever. So, don't believe all these negative nellies. They drag you down and discourage you from following your dreams. And I'm going to teach you in this masterclass how to create offers that actually work in any economy. So,

even If there's this loom and doom, or I don't know if that's the right thing. Gloom and doom? No, loom and doom. Anyway, uh if people are being negative and they are talking down everything, how can you still get through with your message and create an offer that fits perfectly for that kind of situation? It is all, of course, about listening first, but then paying attention to what kind of Messaging you share, depending on where your service lies. You know, some services feel very important. Learning how to sell or taking care of your health. And

then there are other services that sound like a nice to have. But, you can actually adjust any service, any offer to any economy so that you can actually sell your offers at any time, no matter what is happening out there. And that's what we're going to cover in this masterclass. So, then we cover masterclass five, online pricing strategies and how to raise prices. I will be sharing typical prices for different kind of online programs and courses. People are often asking me, what should I charge for a four-week course or a six-week course or eight-week course

or a coaching package? I will give you examples for all of these things. Uh and yes, we have different people from different countries. Uh we will adjust for that as well. Uh hobby niches or personal development or business coaching or executive or B2B, we'll look into all of that and I will give you some example prices. We'll also talk about how I have been able to raise my prices from $180 an hour to $3,000 An hour. And how you can think about raising your prices. This doesn't happen overnight. You do it gradually as you build

your confidence. It takes confidence to charge higher prices. And pricing is positioning. If you charge low prices, you attract people that want to pay little. If you charge high prices, you attract people that are willing to pay more. Of course, there is branding involved and all of that and you need to have demonstrated value and proof that you can actually do what you are selling. But it's got a lot to do with you and how you think [clears throat] about yourself. It's a lot about self-worth. So, and then we talk about raising prices even for

existing clients. How do you do that? All of these masterclasses are a course in itself And they are all geared towards those who want to sell knowledge, for those who want to teach something online. This is not for e-commerce, this is not for Shopify owners or Etsy owners or network marketing. So, if you have a knowledge or a hobby, if you want to teach sewing or knitting or life coaching or you want to help uh you know, be a parenting coach or dog trainer or maybe you want to teach something about marketing or Instagram Or

AI. Anything that is teachable, you can create a course with it and build a successful knowledge-based online business. So, we have another show-up bonus and that's on masterclass six, mindset blocks that keep women stuck. A lot of women are holding themselves back and men too, yes, but more women. And women get stuck at certain revenue Levels. Maybe just at 50K a year or 100K a year or 150 even at 500 or a million. Uh wherever you might be, maybe you're not earning money yet. Maybe you haven't started business yet. It might be due to your

mindset. Even if you give someone the perfect strategy, they may not be willing to do it because in their head, they are wondering if they're good enough. If they can actually do it, they tell Themselves they're not good at tech and all that BS. And it's important that you recognize if you're holding yourself back, what it is that's holding you back and how can you overcome it. On this masterclass, we'll have a show-up bonus, the mindset GPT that I already created a year ago and people absolutely loved because you can type in what you think

your limiting belief is, the GPT will help you figure it out if It's the right limiting belief, then it will help you figure out a way to unblock it. It will give you an opposite belief that you can work on and a mantra that you can use every day so that you can finally get rid of that limiting belief. It's not overnight. Uh it's not an instant thing, but if you're willing to do the work, this is the way to start. You come to the masterclass, we give you Lots of examples of how you can

crush your limiting beliefs, what is the method for doing so, and then if you're there live with us, you get the GPT so you can actually do the work yourself. So, masterclass seven, craft your powerful vision. We're going to do This is actually on December 31st, so the last day of the year, the perfect day to craft your vision for 2026. I am going to take you through an exercise where you are going to Visualize how your life can look like a year from now. You're going to dream with me, you're going to write it

down in your notebook, and you're going to also share in the chat if you're willing to do so. And together, we're all going to create a powerful vision. A vision that pulls you forward into 2026 and gives you a perspective. It's not just about little goals, it's Actually about the feeling. How do you want to feel a year from now? What do you What would What do you want to achieve? It's hard to do these exercises on their own, so doing them guided is much easier. So, I'm going to guide you through this exercise. I'm

going to give you lots of examples of We're going to share examples from the chat and from other people. I'm going to share of some of my Own uh visions that have turned 100% true even if I thought it was totally not possible, crazy stuff. And of course, we have a show-up bonus because I know uh you might want to do this again and you might want to redo this, I have an audio guide for you with a visualization. Only for those who attend live, they will get that show-up bonus. It's the last day of

the year, it's the perfect time to create a vision. On 1st of January, some people will be sleeping in, so we always have a little bit lower attendance that day, but if you're one of the early birds, and I will be there, even if I'm not a morning person, I will be there at 10:00 a.m. Central European Time or 9:00 a.m. GMT. Uh I will be there, and we will talk about how you can and loose unleash your potential with AI. How can you be 10 times more productive In your life and online business by

using AI? I will introduce prompts and simple tools that you can start to use right away to be more effective. AI is now everywhere, and there's just no way around it. And you're probably using it already. Uh so, some of it will be familiar, but some of it will be new. I promise you that. So, it's worth attending even if you already consider yourself an AI Say my experience person. Yeah. So, come to this masterclass fresh on January 1st, and then if you're tired, you go back to bed afterwards. >> [laughter] >> I might. I

might. On January 2nd, we go and do another AI masterclass where we talk about how to scale your online business with AI. This is different. The first masterclass on AI is more about productivity, and the second one is more about Scalability. How can you use the tools and multiply your impact in a way that is almost like science fiction. It is crazy what's possible now. And that's why I dedicate two AI masterclasses on 1st and 2nd of January. So, I hope you come and attend them both because AI is here to stay, whether we like

it or not, and we better be ones that are Using it, and that we're using the tools that are coming out regularly, but we don't fall behind and become like dinosaurs in this AI world. It is no longer enough to just use ChatGPT to write an email or social media post or do some funny graphics. No, AI has moved on, and there is so so much more possible, and in this [clears throat] masterclass, I want to show you a few of these things that you can start to implement right away. And then masterclass 10, increase

your sales without being salesy. Whether you're already making sales, or if you're new to sales, I will be going through the key factors of increasing your sales. The thing is, when people are in the mood to buy, you got to follow certain steps to actually close the sale. And a lot of people miss the sale because they don't read those signals. They don't follow up properly. They don't follow up in the right way. They don't know how to speak to people depending on how they are. You know, there's different buyers persona. Some personas like this,

other persona like that. I will be covering the different buyers persona and how you can talk differently to different people depending on what kind of per- persona they are in their buying process. People love to buy, but they don't like to being sold to. So, you got to learn how to sell in a way that feels good to you and also good to the person on the receiving end. We are not in the convincing business. We don't want to be sleazy or salesy. We are offering a service, and the other person wants that service. But,

there needs to be a match, and we need to know how to make sure that the Right people actually get the right offers, and then you can close the sale in a very nice way where both people are happy about the sale. January 4th, the truth behind scaling to multiple seven figures. I will take you behind the scenes and take you through all 12 years of my online business, the ups and downs, the mistakes, the failures, the lessons, the learning, everything. We'll do as much as possible. It is a 60-minute masterclass Like all the masterclasses,

so uh there's only so much I can cover, but if you saw any of my end-of-year emails, you know there is a lot of juicy stuff in there, and I will be also happily answering questions because I know there are people who had questions if you saw those emails. Uh we will be covering all of that. So, I will show you graphs. I will show you what was working well, what didn't work so well, and how all this has unfolded, how I've made 20 Million euro in 12 years, and how I made it, and what

I could have done differently. Sometimes, I want you to learn from my mistakes and then do what works and skip those things that it didn't work. And then the grand finale. The last but not least, the final masterclass, masterclass 12 is the most important masterclass. So, if you only have time for two Masterclasses, you come to the first one, December 25th, and you come to the last one, January 5th, if you only have time for two. This is the masterclass where I summarize everything, >> [clears throat] >> what actually works in 2026, and how you

can step-by-step go and build a successful online Business 2026. All the other masterclasses, they are all built in sequence, so of course it is best if you watch them all, but if you only have time for two, watch the first one and the last one. And because I really, really want you to see it there live, we're going to have three times. It says here on the slide, it's 10:00 a.m., but because I know this is a Monday, and you're maybe back to work if You're working, or back in your business if you have a

business, we will have 10:00 a.m., 2:00 p.m., and 6:00 p.m. So, that's 9:00 a.m., 1:00 p.m., and 5:00 p.m. GMT for those who are in GMT time zone. We're going to offer three times the same masterclass. Only the first one will have the morning show and the Q&A call and case study, and the others will be without morning show, obviously, because it's no morning Anymore. The show-up bonus for this masterclass is 12 days of masterclasses guide. From every masterclass, I'll take the best bits, and I'll put a guide together for you guys. And I will

create this guide just be in time for 12 days for the last masterclass, and if you attend the 12 masterclasses live, 10:00 a.m., 2:00 P.m., or 6:00 p.m., one of the three times that we have, you'll get the show-up bonus. Yeah. It is fantastic to have a summary, because if for any reason you cannot attend all 12 masterclasses, I'm going to give you the summary if you're there live. 10:00 a.m., 2:00 p.m., and 6:00 p.m. Three times for the last masterclass, because it's so, so important that You're there live. Wow, marathon. We're at 60 minutes,

and I think we are getting to the end. Uh all the masterclasses are live. I think I've emphasized this enough. If you can't be there live, do it. Do it for yourself, because showing up is 80% of success. It is much more likely that you actually learn something. It is much more likely that you actually do something, that you're actively learning instead of Passively watching Netflix, where we actually don't take anything in. So, do yourself a favor, and make sure you show up live as much as you can. You can still grab our offers. So,

if you think you cannot attend all live masterclasses, and our replays are only available for a limited time, if you would love longer access, then you can get those. We also have the smart success business tools, One-to-many calculator, and a course validator DPT, and then we have a VIP all-access pass for everything. You get the replays, the smart success business tools, a private WhatsApp group in addition to our Facebook group, and a special VIP coaching call on December 27th. So, you can go and check out these offers. They are available for a couple more days,

but we'll take them down Uh in a few days' time. So, if you're still thinking about them, you were not able to grab them right away when you signed up, and you're now thinking, "Oh, I will not be able to attend every masterclass or anything like that." I highly recommend the VIP all-access pass, of course, because that's where we can have a little private chat in our WhatsApp group. Oops. On the calendar it says it stops January 3rd. No, it is not stopping on January 3rd. You just It It just shows It actually just shows

uh January 1st, but if you subscribe, it is going to do a It just there's not space. That's why they do it. There is more events in the calendar. Yeah. Don't Don't worry about it. No, it is all there. It is all there. The link is not working? Okay. Let me see. It should be working, but here is an alternative link. But this one should work as well. Okay. We have to get the team to redirect this properly. Um Yeah, the second link was working. Sorry about that, but the other one should work as well.

Uh my team will fix it in the background. We are going to add the daily interviews and the morning show to the calendar. Yes, we will add that now after this morning show. Welcome party. We're not doing morning show yet. So, how the group works? Uh you cannot make a post in our Facebook group, but you can comment below every post. We just do this to keep the group very clean and make sure you can focus On your learning. How do you get most of the whole experience? You show up live for every masterclass. You

treat this experience like you have paid for it. That's the thing. If you really think about, "Hey, what if I had paid thousand for this experience?" Would you show up? Yes, you would. So, I want you to imagine that you paid thousand euro for it, even if you're getting it for free, And see what that does to you. Would you show up for class? Yes, you would. Would you join the Facebook group? Yes, you would. Would you grab one of the offers? Probably. But you don't have to. This whole experience is free. Don't have to

pay for anything. But then, treat it seriously. That's my request to you. We are doing a lot of work for you. There's me and a people, 20 people behind me. Not right now, not Here, but you know, in the internet. There's 20 people team. And even more actually. I think we're more like 30. To make this experience amazing for you. So, take it seriously. Take this gift from us and show up. Share your breakthroughs so that your brain actually learns what the breakthrough is. Don't keep it for Yourself. Sharing is caring. Commit and go all

in. You know, if you don't take this experience seriously, would you take a paid experience seriously? I don't know. So, just pretend you paid thousand euro for it. So, block the time. Get up early. I don't know. I have to get up early to get ready for you guys. Uh if you need to catch up on some Masterclasses, then just treat them as a Netflix experience. And commit to your top three. If you know already you cannot watch all 12, then be realistic with yourself and pick three of them. As I said, if you only

have time for two, pick the first one and the last one. If you have time for more, then see what you can do. We have this whole list. Uh my team is Going to upload this graph into the Facebook group afterwards and you can save it on your phone. Then you can always see what the masterclass is. I find it very good to see them all in one order like this. There was also a quiz in your email. Did anyone fill out the quiz? There was a quiz in your onboarding email. And the quiz, if

you clicked on it, you just had to click. You didn't have to fill out anything. If you just Clicked on it, you got a suggestion for masterclasses from us based on where you are in your business. So, if you didn't do the quiz, go and find the email, click on it, because then you're going to get personalized recommendation. Yeah, there was a quiz. Everybody got the quiz. Yes. And it's very easy. We decided not to have a form or lots of questions. You just click on the stage Of your business. Okay, we are coming to

the end, but a quick summary of the show up bonuses. There are four show up bonuses for 12 masterclasses. Masterclass one, masterclass six, seven, and 12. Those bonuses are only for those who show up live and are there until the end of the one hour masterclass. So, if you want to start a business, also here's a quick summary, but best is To fill out the quiz. Here are some examples. So, I always recommend masterclass one. I always recommend masterclass 12. Unless you're already making six figures, then you can skip masterclass one, obviously. I also recommend

the perfect online course idea, because I think that's the whole point of our 12 days of masterclasses is to help you go from selling your time to selling value. So, For most people masterclass three is also relevant. Then I think a lot of women need the mindset masterclass. So, if you had time for four, this would be your masterclasses. The quiz was in your welcome email. It might have been an email two or three. And here, if you already are in online business, you're already making some sales, but they could be more consistent. Again, the

first masterclass And the last one. And then, offers that sell in an on a in any economy and online pricing strategies. And if you are already further in business, again, offers that sell in any economy, also course idea using AI, and the truth behind scaling to seven figures, and of course, the last masterclass is always my recommendation for everyone. So, if you really want to get the most Out of 12 masterclasses, 12 days of masterclasses, you attend all, and you watch them in the order that they come. My six and seven-figure clients that have been

with me for years, they started in 12 days of masterclasses. They started maybe 2015, 16, 17, 18, 19, 20, and they watched all. So, there is something that tells me that that's important. It's interesting that these women are Scaling to seven figures, making 600, 700,000 a year, uh when they started, absolutely from zero, they watched all 12 masterclasses. So, if you have a big goal, you really want to change your life, that's my recommendation, of course. But, I guess I know that people have prior commitments, a job, family, holidays, Christmas, uh but do your best.

Show up live as Much as you can, because that is going to give you the most best experience. Okay, this was my final slide, and I'm happy to answer any questions. Uh I see my team has been answering lots of questions. Remember, Facebook group, that's where the party is happening. Uh then, add the masterclasses to your calendar, so you don't miss them. Uh become a friend of 12 days if you Think this will be a great experience, and you know a few people that might be interested in online business. Uh show up live for as

many masterclasses you can. We have four live show up bonuses. We also have the breakthrough post prizes, so share your breakthrough within 24 hours, ideally right away. We have the secret nuggets on every single masterclass, and we did a little Test together, and that worked very well, I thought. Uh so, there's a lot going on. Participate as much as you can, but remember to have fun. That's what we do. I dress up here. I put on a Christmas hat every day. I have lots of props. Look, here is one. I like to have fun. Business

should be fun. This is the holidays. This is not a stiff business training. This is a fun training. We're going to laugh together. Maybe cry? No, I don't think so. I think we're just going to laugh. Have fun. And I am here to answer all your questions. I've been running businesses for 22 years. I've been a CEO for 22 years. I ran IT companies for 10 years before I started my own business, and I've been running this business for 12 years. I'm an open book for you throughout this experience. I only do this once a

year. This is the 11th year we do it. I've trained over 200,000 people in the last 12 years in my free trainings. We've had over 9,000 clients. And I would love to support you on your next step, whether it's starting an online business or growing what you have already. Masterclasses are for any stage of online business. Just pick and choose The ones that you like the most. If you don't find the quiz, we will make sure we send it out one more time. We have sent it out twice to you, uh but maybe we'll send

out a special email that says quiz in the subject line to make sure you don't miss it. Thank you so much for joining. Let me know if you have any questions. I think all questions have been answered. Yeah. That's fabulous. Yeah, I cleaned up I I closed the chat. I will be doing this in the master classes. Uh Yeah, everyone can chat with everyone right now, but from time to time throughout the master classes with your permission, I will turn off the chat. Because sometimes the chat discussion goes all over the place and people cannot

focus on what I'm teaching. So, With your permission with your permission, the chat will sometimes be turned off so you can focus. Because it would be a shame if there's stuff going on over there and I'm trying to teach you something else. That's just well, first of all, I think that's rude, uh but it is not very helpful. Yeah, so I'm going to be a strict teacher. I'm going to be giving you some tough love. I'm a strict teacher, but I'm also I'm doing it out of love because I want you to learn. When you

get your referral links, so if you become a friend of 12 Days and you get your link, you can share it anywhere. You can send direct messages to friends. You can send emails. We have some templates for you. It is all there for you and all explained in our email to you. Yeah. Help us give more gifts. We would love To get to 30,000. I'm crossing my fingers that we can give 30,000 gifts this Christmas. Think about what the gift that is. What if a friend of yours is thinking about online business or just curious?

And you tell them about this experience and then they actually go about and do it. And then you can later say, "Ah, I told them about it." How do you access the show up bonus? When you are in the live master class that has a show up bonus, four out of the 12 master classes have a show up bonus we share a link to the show up bonus into the Zoom chat. Yeah. So, you come on Zoom you watch the 1-hour master class and at the end of the 1 hour I will share a link

to the show up bonus. That's how you get it. We do not email it out. We do not post it in the Facebook group. We do not put it on the homepage because it is a show up Bonus. Yeah. Some people cannot see the email with the quiz. Uh I don't think the email was called a quiz. But we will find a way to send you the quiz again because I think that's something you should definitely do. You get a recommendation. Bianca is saying, "I'm so thankful that I found you last year. You teach me

so Much, dear Sigrun and your amazing team. I only recommend everyone to join the master classes." Thank you, Bianca. Yeah, we have many here who are attending for the second, third, fourth, fifth time. So, you can see they wouldn't be coming back unless it was worth it because it is an investment on your side to spend 12 hours with me, at least, maybe more, depending on how much you're enjoying it. Andrew is saying that the quiz is at the end of your welcome email at the bottom. There are some [clears throat] links. Yeah. It's not

really a quiz. Like you don't have to fill out a type form or a Google form or SurveyMonkey or anything like that. We made it super easy for you. You just click on it. I'm looking so much forward. I can already feel that you are a great group. I'm looking forward to spend 12 days of master classes, 12 Days of Christmas with you. And I think it's time to wrap it up. We're already 18 minutes past the hour. I was going to make sure this would only be an hour, but we had a lot to

cover and I'm happy to answer all your questions. And now it is time to enjoy some Christmas time, whatever you need to do to prepare for the holidays. I'm celebrating tomorrow. Some of you are celebrating on uh 25th. Uh and what However you celebrate, I wish you Merry Christmas. And I'm excited to see you at the first master class. Thank you so much for joining the welcome party. Oh, does anyone want to show their Christmas sweater? I think I promised that. Does anyone want to show their Christmas sweater? So, the only way we can do

that is you raise your digital hand. You raise your digital hand if you have A Christmas sweater on. Uh now we're going to do this. And we will get you on the screen. I think my team could maybe help me promote you to a panelist. Uh Oh, that's very cool. We have some people in Christmas sweaters. Wow. Wow, wow, wow. Lots of you raising your hand, your digital hand. I almost forgot. I promised you that if you would Show up in sweater and you want to show yourself. So now I'm going to remove my pin.

We're going to see a lot of people in their sweaters. And they are just coming here. This is a perfect way to end this welcome party. Oh, many, many more joining. Let's see. I am clicking and clicking getting you all on here. Am I the only one who can do it or is my team helping in the background? I think they're helping me, right? There's so many hands up. So many hands up. Yes, let's do it. Let's do it. By the way, all the 12 master classes are webinar style so you do not have to

show up. You can be in your pajama. Okay, I think we got everyone. Yay! Hello guys. Oh, so cool that you showed up in a Christmas sweater. Wow. Well Done everyone. Thank you for coming in such a Christmas spirit. We've got one more who wants to join us. Uh We're going to take a little screenshot. This is fun. This is fun. And now we need to all wave. Uh Wave. >> [laughter] >> Oh, I'm going to have to do another one. There was some uh stuff flying around here. Oh, now it's getting bigger and bigger.

There's more people coming. Uh okay, wave. Yay. Thank you guys. Thank you so much for joining the welcome party. Thank you for showing up in Christmas spirit with your Christmas outfit and I'll see you fresh on Thursday morning for the first master class. I know some people are celebrating on Thursday because you may be in the UK or somewhere else where you celebrate on 25th. Uh but maybe you can Sneak away for an hour or you can catch up on the replay if you can't be there live. I'm looking forward to see you guys. See

you there. Bye-bye. Bye.