total and is this a normal or like it's lower I think it's kind of regular right I mean like it happens right maybe maybe we we running our um assets probably that might also have caused that but let's look into that later but for now um uh I want to discuss uh the AIC campaigns with you yeah yeah go ahead so so far how do you see our AIC campaigns being performing obviously hasn't been great okay um I am thinking to change these AIC campaigns to location specific campaigns instead of like a high margin AIC
oncology we could create um AIC for our AIC for Beverly Hills AIC for uh all the AIC locations which we have let me okay but why would we have um you don't think it's better to put them into one campaign and just you tell me um that what is a better approach uh for you you I mean no I just think it's kind of better if we can consolidate not not because it ease but because be more conversions right uh so the purpose of AIC campaigns is to provide business to the local um infusion centers
right and if we are unable to drive them uh more convergence then that can be uh problematic because they the business model which they are um now running is like they're thinking to um partner with different doctors and uh then we have to provide those doctors with more infusion uh patients right uh that could cover their ramp and everything um the uh problem with the uh current structure which I'm seeing is um we cannot let's suppose if uh you're looking for infusion center near me right um what location would you drive that user to well
right now I have set up by radius but here's what I'm thinking maybe what we can do is throw up a pmax each one of these have business uh locations right yeah I mean we have this uh we have we have um some of the business locations have been um created uh and um verified uh some are still not verified yet probably but uh what I'm thinking is let's suppose if we have a Beverly Hills infusion center uh campaign right we we will be able to drive all the traffic to the Beverly Hills uh landing
page and uh we will be targeting the local area around that only specific uh uh uh location and in case if that campaign won't be generating more traffic we we we we can easily investigate that right what what is uh happening wrong or like how can we improve that yeah I'm just thinking I mean right now we do not have tons of locations but like five six locations there are probably so I I think there is no harm trying that strategy which which is to separate by location yep yeah but but the issue is the
conversions are going to be so few uh I could do it if this is what you want to do okay let's do it okay let's try let me just think through it once more but I think let's just do it right but but let me just give me a bit to digest just to make sure no you know I don't think of anything else but but then it will like what you're saying give me an opportunity to hit very localized keywords right yeah I mean even if in in that you're searching for Infusion Center it
will obviously uh if if you targeting that campaign uh for a specific area or IVIG infusion center if someone is looking for that or um anything related to infusion center near me sort of keywords they they will all drive to that specific campaign right and that that way send some suggested keywords too like outpatient infusion center right uh that was some time back I guess out patient is a term usually used yeah for um in some areas but I don't remember where that was it's uh I saw that Trend in some states not uh in
all all of the states but we can use a mixed uh keyword right um and then and if you want to create any sort of AD groups based on like therapies you you can do that uh you can um within those local campaigns I I think you will be able to find enough um enough uh relevant um traffic within the specific locations as well uh let's suppose if you're targeting Beverly Hills um we can start with small diameter and then in case if if we are not seeing a lot of uh traffic then we can
probably spend on keywords or uh area but I think it will give us more uh option I mean more ways to diagnose the things we will be able to tell them let's suppose if we are not seeing enough volume and we can simply tell them that there is no no volume right I mean no one is searching for Infusion Center or no one is uh searching infusion center near me or any anything related to that so all right so give me listen I I hear the suggestion right what I could do also right let me
just think if if I can think of anything that that you know just give me a second to digest right yeah yeah just go ahead uh yeah I'll get back to you but uh one more thing we could do also in addition just this direct um location B um landing pages for that in you know um when when you if you decide to go with this location based setup then we can simply use um the location based landing pages I can create build more in case if we have to um also include some sort of
therapy keywords in landing pages but you know uh we go with that what what what um do you think uh could be uh I mean uh what what could be your uh no I don't know I don't I don't know yet let me just think it over right let me just think think right I think it's fine but one more thing I would do is also in pmax is add the business locations right and see what what happens right CU usually you can get better targeting there for local uh there is a uh pmax local
um campaign type but uh uh are are you suggesting to add the locations in the uh current campaign or you're going to create new camp I'm gon to create a new one right now there isn't any AIC pmax I don't think okay so AIC pmax per location right I mean for each different location will be creating or I would just add all the location groups one that's what I was thinking uh so can location groups can Target a specific uh locations in P yeah yeah each in it's connected to the Google my business each each
ad group is just a group no on the setting right there's location groups whatever I'll check are we integrated do we integrate the infusion centers to the Google my business profiles to the Google ads can you do that yeah I think we have uh some of them let's see how how I'll double check after and I'll let you know which ones are not okay okay uh yeah but this is what um I mean I already uh get approved from JC just waiting for your approval to move forward with okay I'm the local yes I think
I'm going to do it okay U just give me like an hour or so to think right just make sure and then yeah I just want to make sure um just think yeah I know that you can think of a lot of things which I don't so just feel free I mean this is not I'm not imposing anything just feel free think it through yeah we could discuss again if you have any any question yeah yeah but like likely this is a good idea so let me just let you know if I can think anything
else through and can you just check the business location because I'll launch a pmax too between both we should be covered yeah I would love that uh I I will let you know all right excellent all right I'll get back to you soon okay cool all right thanks all right take care all right bye
