[Student Interview] $400k a month WHILE working FULL-TIME job [Paul Niklas Interview]

hello guys alex ferratov here uh and today i'm very excited to have paul nicholas with us paul is one of the clients in um e-commerce killing citrus program and just amazing guy never seen each other in person but this guy is like literally like you just what time you wake up like request like four four young he wakes up he works like he has um he has like full-time commitment still um while his e-commerce business is producing right now 400 g's per month um was was great profitability and um you're a monster yeah i mean

it's uh just like i mean i've got a business partner too which which helps a lot and he's he's obviously like half the reason why as well but yeah i think just having the full-time job has meant that we've probably been strategic in how we've allocated our time and yeah i guess i'm kind of just keen to move into it full-time so i can so i can give everything to it rather than just sort of a few hours each day [Applause] [Music] [Applause] yeah and full-time position that paul has is one of the like fastest

fastest biggest like e-commerce companies in australia so are we okay to talk about that or like you want to do yeah yeah yeah i mean i'm happy to happy to talk about it for sure so is it are we okay to say the name of the company yeah yeah i mean i i i can explain a bit like that so i i work for a guy like who probably people know now because he's tried to grow his personal brand a bit his name david foggerty he has i think 12 different e-commerce businesses now which are

all under like the davie group holding company so including like woody climbing blankets pop naps i worked when i first came on board i kind of worked more more so on pubmaps and a new brand uh swish that he was creating um and recently there's been a bit of a gap in the like the audi marketing role so um have taken on some kind of like simply facebook ads stuff and creative and also some email marketing as well while they're finding sort of a marketing manager in the interim so yeah it's a great role like

obviously being you know on the back end of many different ad accounts and different niche businesses you kind of get to see a lot of what's working and what doesn't uh he obviously does a very different model to what i do as well like you know local fulfillment localized domains and kind of yeah he never i mean he never dropped ships he always went straight to sort of brand-new common in holding inventory and stuff so yeah it's been a great experience i think the biggest thing was just seeing how you know someone's thinking can really

just change their outcomes like he just thinks bigger than most people i've i've come across um and i think that's probably a lot to do with how successful he's been just how big he thinks and kind of how much confidence he has in his ability to pull it off um that's awesome and so how long you've been working with that company uzudi um so i started there probably october of last year so it hasn't been too long i actually haven't been in ecom that long at all so i think january 2020 was when i started

in econ so i'm still i mean not a real newbie but still only about a year and a half in so when i got the job i was actually i felt quite unprepared for it but yeah i mean he kind of took a punt on me and yeah i mean when i came to the business that it was still very small he was still very hands-on in the marketing since then like it's grown so much like there's 10 new people starting every day there's new offices popping up and you're starting your businesses testing your products

that whole growth process just started like like seven eight months ago like massive growth process uh in terms of the numbers and revenue he was doing a lot of you know revenues seven or eight months ago but the whole growth in terms of hiring and actually trying to build it and build out a business and like infrastructure and all that started eight months ago but he runs a very lean model because uh you know he he he relies a lot on consultants and agencies so you know when when you've got sort of like you know

your facebook media by your google ads media buyer pinterest radio youtube everything's done by consultants even a creative agency as well but they're starting to take some of that stuff in-house it makes it a lot easier to run very lean and have you kind of have your core group and i guess the success of that business you know like my business wouldn't be able to operate on that model because we wouldn't be profitable enough but some businesses are and you know if you are it's kind of a good thing because you do get like he

uses the best agencies and consultants so you do get like you know the very the very best people working on each account um and kind of like you know people who are at the top of their game uh working in each in each different channel yeah yeah the only the only issue with like agencies typically is that like they might have like each media buyer for example might have like too many different accounts right like yeah correct if let's say maybe like if that is like a big account and they're like specific team or kind

of like specific people dedicating enough attention to it then it could be very successful right but for that it has to be justified in like in fees and stuff should make sense for for the agency as a company as well yeah for sure um i mean that's the the like you'll see a bad agency is like when we've you know we've worked with one for one of the newer brands where we where we couldn't justify giving it to the big agency who charged more so we found a different agency and i think they were running

like something like you know 50 or 60 ad accounts for one media buyer and you know that's exactly what i'm talking about it's sometimes you'll see it in the art account when there's things that are point two row hasn't still been running for three weeks so you're one yeah so yeah it's uh it's good though it's it's it's it's it's the best job i've had like i've never really liked working nine to five as most of us do this most of us really don't like working 9-5 that's why we do it but yeah it has

been the best the best job i've had man like i mean how like so january last year you started with e-commerce like why did you get into e-commerce in the first place um it's a strange story so i've always you know been interested in building businesses and i've always i think i read more business books as a kid without actually starting a business than probably anyone anyone which is a bit funny now that i look back and i thought i knew a lot about business but i obviously didn't because i'd never actually done it i

was actually in like the personal training space when i was studying at uni um so i kind of wanted to get into online personal training and then through online pt i sort of saw okay you can use you know digital marketing you can build funnels you can do all that and then i stumbled across like e-commerce dropshipping and there was always so much resistance every time i would try and work on my personal training business that just one day i'm like well there's resistance there because all i can think about doing ecom so i made

the switch uh kind of december january got the gabriel saint-germain course which i think everyone knows yeah and sort of built built like a you know sort of branded drop ships one product store uh i did all right like made a few sales but you know it wasn't wasn't that profitable and then i actually ended up getting a new job at working on like the australian open and they needed someone to run their ecommerce store because they'd taken it in house and i'd been drop shipping for all of six weeks so i thought i'll just

do it and that's where i kind of learned quite a bit doing it full time and then doing it on the side but unfortunately that job was probably one of the worst i've had we uh when you work on the tournament you kind of work from like eight in the morning till about midnight or one for two months straight so it's pretty intense and then yeah but then open like what kind of like did you sell like some e-commerce product like physical products was uh yeah like yeah exactly it was their merchandise store so t-shirts

caps all of that i mean very different because they don't use paid marketing you know they they use it they did a little bit but not you know not as much um as obviously what we would do you know that's pretty much the main driver when you're starting something from scratch but it taught me quite a bit about you know the branded side they used shopify plus so i could actually learn how to use that properly it taught me you know a little bit about seo about email marketing as well um and then i guess

i've got quite like a you know whatever whenever i do something and i kind of it's if it's all i can think about i'm all in so you know i was doing that during my day job on the side i was doing my own econ stuff and then on top of that trying to learn as much as i could as well so i feel like even i've only been in a year and a half i've kind of gained a lot of knowledge just because i'm quite obsessive about it that's you know i had a bit

of a two-month break when when it was crazy with work i mean it got to march of last year and then that's when i thought you know what like i can't work this job anymore i hate it i want to try and quit before the next open because i can't you know i just don't want to work this tournament again um so that's when i started like uh you know taking it more seriously got a business partner who helped with operations and we were very lucky like we we we came into it it was it

was covered that time like it was when lockdown first started obviously it was a huge econ boom and you know we're getting great results then you know terrible ads terrible website now that i look back on it but you know we we did it all properly from the start like we bought the product we filmed it it was lucky that that first product that actually ended up being like a you know quote unquote winning product um and we've actually had that store ever since so we've sort of cycled through feature products but that main store

you know we've had ever since and it should probably turn over like five or six million this year on which you know obviously like you know i work work for a guy doing 250 million so it's like just a drop in the ocean but still you've got to start somewhere hey guys uh people been asking me how is scale to multiple six figures or even seven figures per month without getting shut down on facebook and we have a very sophisticated solution for this that i want to share with you but it's it's just like too

valuable to give away for free so if you guys want this solution just book a call with one of my team members and we'll show you exactly what it is and how it works and we'll see if that's a good fit uh for you and for your business so just book a call with my team member will share it with you so you can scale your business to multiple six figures or even seven figures per month without getting shut down on facebook without having consistent with high profitability so just book a call with my team

and i'll see you there that's awesome and so uh pretty much so you've been focused on that same stores from like last march like kind of like just switching products yeah we've had we've had like three products we're still writing all three at the moment uh the first one is like you know we wouldn't be spending a whole heap on ads but like it's a lot of spending it's profitable so we kind of just keep running and then we've got two other products that are doing uh quite well right now as well and then you

know we're just kind of setting up like we're really using that as our cash cow i guess the the main advantage of like you know i'm 27 and my business partner's 28 like we have all been working full time so we really didn't need to take a wage from the business so we've just got this pool of money sitting in a bank account which now we can use to fund other projects which is what we're going to do uh you know we're going to obviously look at growing our main business but yeah now we have

the kind of you know the extra time to dedicate i'm going to there's a whole heap of new things i want to start doing that's awesome and so you mentioned before it's it's in a house niche right healthy yeah exactly so like back pain neck pain i think like again during cover probably more people were working from home and had those issues but you know reflecting back we kind of there was no thought about oh let's get into that niche be such a big niche but reflecting back it was a really good one to get

into because because it is so big i get a stiff neck sometimes i'm yeah mid-20s my old man gets a stiff neck he's 60. so it's so wide-ranging so many angles it's evergreen and to be honest like uh we're probably going to narrow our focus now to just sticking within either health or beauty just because you know we know it best we know how to write copy for that niche and you know there are so many different angles and it's a product to evergreen that it just makes it so much easier rather than you know

being very nation specific and i think the pain points are very painful like yeah i mean that's kind of one area i dove deep into is direct response copywriting and writing for those niches are always the easiest because it is like you know an emotional and painful experience for some people and you can always obviously play on that in your sales club that's awesome and do you have like a lot of issues with band net accounts and ages we've had a couple of like false ai flags we've got a great facebook rep actually who we

had a band to count maybe four or five months ago and we we just called her and she like unbanned it within the hour so it's good having that and not everyone does i know a lot of people who have reps uh pretty useless so you got the rap just like they reached out to you yeah yeah like they thought we were an agency because of what we were spending on the account just assumed we were an ad we sort of you know she's not great in terms of facebook knowledge like i think most reps

aren't amazing but they're always good to have as a you know relationship there if things [ __ ] does hit the fan but yeah we haven't had too many issues we had an issue with feedbacks for probably december of last year and we had a few supplier difficulties like back order and kind of you know just just not processing orders as quickly as possible we had like a batch of product that wasn't as high quality as the rest come from the factory so our feedback back score did go down we appealed it's gone back up

now i think it's like four and a half now which is good we're still doing two warehouses so one from us now and then rest of world from china and that's obviously you know helping feedback score too yeah yeah and then you know all the other stuff you do like the packaging and whatnot um just improving product quality over time because we work with a lot of different factories and stuff and so just choosing the best factories where we know the product quality is high has also helped our feedback sports too and just being better

with customer service did you like research you cut the factories or like you worked with some agents so they could help um we started with agents but you know we were just not happy with the prices we were getting and uh again it kind of comes down to how helpful it is having a business partner he does all operations so he you know he just went on alibaba uh he's chinese as well so you know got a wee chat with him he can speak their language and you know we ended up really cutting our costs

quite a bit just working directly with factories so you know our agent that we work with at the moment actually like we're actually switching to the warehouse you recommend it as well but we're not even going to get product from them they're literally just going to hold the product and ship it out we just get it all from our own factory and because we have that kind of direct relationship we do get product quite a bit cheaper sometimes it is hard you know the communication barrier is difficult at times when you are working with factories

but i think it is well it is well worth it and it's just like you know it's it's it's a competitive space now so if you have one more thing that it's a competitive advantage which is low cost well it makes it a lot easier man like that's awesome i think the major tool to take away is what you said like first get a facebook wrap and then get a good party [Laughter] yeah i mean i don't know where i like i understand i didn't have you know my business partner i don't know where where

i'd be and it helps he works hospitality so you know i had my nine to five and he kind of worked nights so it was like the escalation point for operations and customer service you know while i couldn't answer you guys both still working full time he's recently left about two weeks ago i'm kind of you know i've decided as well that i will so yeah we're both committed full-time now which which is exciting because we think well if we can do what we've done while working part-time like we're kind of quite excited potentially what

we can do you know while working on it full time and committing ourselves yeah we've moved into the state as well so we just like packed our [ __ ] and we're moving for six months to get away from our distractions and stuff to just kind of focus in for the six months wow that's awesome so you want to like relocate somewhere like to bali or something work from there uh no not bad i mean we our borders are closed at the moment in australia so if you are if you want to leave the country

you want to be damn sure you want to leave because you're not going to be able to come back very easily but we just went interstate so we're from melbourne originally we've gone to brisbane um which is the way the weather's a bit warmer but it's uh it's quite a boring city there's not much to do here so it means we have a lot of time dedicated to income and listening to podcasts and just getting fit and stuff hopefully trying to make some money that's that's the main goal for the poor up here i mean

i mean i'm impressed you know how fast like you even like since you joined the during that that company that's like very fast growing like how fast you learned whatever you need to do i mean i mean it was the same for me as well you know i was working different jobs was trying to like take some okay so i can replicate this i can do this better right like that's entrepreneurial mindset and um i think our even our company our top guys will one day run their own companies that's just inevitable and i'll be

proud that that happens it's like why do you think that that is the case like why for example like you're already like top one percent of like all like people that do like drop shipping right within a few years you'll be running like nine figure company you know so like why do you think like what different shades that like i mean i just started you know we started chatting like even before it's gotten like recording like waking up four a.m five five a.m do you have like any social life at all like do you watch

like movies like or or just like complete focus everything's shut down like [ __ ] full force how it works for you um i mean it's it's probably a good point to touch on because i i i guess looking looking back at the at the journey uh the one thing that really spurred on the strong work ethic i guess in the last 12 months was that poor job experience sort of been a couple of poor job experiences in a row there's sort of i mean there's no real need to go into it in detail but

i think you do need that like level of kind of you know anger i guess you know anger at the world and then you can fuel it to use it towards something productive and you know this i mean the job i'm at has been has been amazing but you know obviously the previous one that kind of is really open was was not great and yeah i think that that before that i was very much like you know cruising through life and probably not really committed or focused to anyone any one thing and yeah i don't

think we're probably probably not like other people would say living up to you know my potential and probably within myself i knew i wasn't deep down and yeah just having a poor experience and i think you know for me that was like a real rock bottom and and i kind of look at friends who are at the moment potentially like cruising through life and they just haven't had that rock bottom experience so i'm kind of quite grateful for having that and i think that spurred me on i've always been like naturally curious and liked learning

so i think that has helped and i've always tried to pick apart learnings in each situation i have so even though you know the job before this was a poor experience for me i did try and figure out okay what are the things i can learn from it what are the things i do well what are the things i don't do and how can this apply you know in the grand scheme of things to my own business and more just my own life and career in general how can i take these things and actually make

something of it you know whether it's a great experience bad experience you can always learn something from it but yeah i think that really like that that bad experience said okay you know what i can't work another australian open so this is the deadline that i have to either have found another job in ecom or i have to be doing my own thing full time and then lockdown happened uh in melbourne we kind of went through like probably the toughest lock down in the world where we weren't really able to leave our house around five

kilometers for four months so there was really nothing else to do except ecom and i just kind of i did as you said like i got rid of you know movies netflix um i'm single guys so got rid of dating apps i don't have instagram anymore to be honest like i think the the one thing i have kept is some social connection because i think that's really important but the other the other stuff i i don't i don't really do much at all uh like in the house we're in at the moment in brisbane like

we we don't even have tv or anything like that so it's kind of you know it's a very spartan way of living but i'm enjoying it at the moment i have my things that i i do enjoy like my fitness and seeing friends and learning and every now and again i probably will like will go out for a drink and enjoy myself but um that's probably the the extent of it at the moment it's probably gone a little bit too overboard in the last 12 months with lockdown and trent really focusing it on on ecom

but you know in saying that would i be where i am now if if i hadn't kind of locked away while still working full-time i probably not so it's been the right move for sure that's awesome and what is like do you run like uh so for your e-commerce site like do you do uh click funnels uh yeah so we've we've just i mean we're all on shopify we've just started you know i've been able i've been really lucky to connect with some of the guys doing some good numbers like with native ads and who

have probably like an affiliate cpa background and then you know they're obviously really i think like it's funny the people in like you know d2c world they kind of don't i think don't really understand how to maximize revenue per click properly and so connecting with those guys and seeing some of their funnels has meant and seeing yours as well with me that for the next month i'm kind of dedicating myself to trying to unlock that part and seeing if we can add another 10 20 you know 30 to our revenue per click by using click

funnels and then if i can kind of crack that for one of our products then i see that as a template and a blueprint that i can just plug into need any product basically to to give you a big competitive advantage and that can be like cross market cross products that that's how i see it so that's kind of what i'm trying to focus on for the next month just really trying to understand you know funnel building and trying to figure out you know because shopify is very limiting so i think if i can get

that to click i mean ideally like you know six months from now we have it all in house and it's like you know it's our own software and it's all built custom but i think that's that's quite a big risk to take um it's better to kind of just like validate it first see if i can get the funnel right and then you know maybe go custom if need be but that's kind of what i'm working on a lot at the moment and thinking about and just trying to look at different funnels and different order

bumps and upsells and how people have positioned their offer to maximize the price they can charge yeah all of those different things basically yeah do you use like google as well or mostly facebook right now uh we use a little bit of google um it's probably like a 9010 split so we have some shopping ads we have our branded search campaign obviously we've got our um we've just started running some like dynamic search ads to see if we can increase that volume too um because i kind of like it does have a lot of search

volume like those kind of products so we are priced at the top of the market so potentially google may not be the best platform but again it's something we're exploring over the next month or two to see if if our pricing strategy matches up with google we do have quite a good landing page experience so compared to competitors so potentially that helps as well um but yeah that's kind of like i mean like in a broader sense that's what we're i'm working on in the next month or two is just running a whole bunch of

small tests you know click funnels google we're going to try some youtube ads we're going to try and test a whole bunch more products as well and kind of build that system out we're going to test europe and then what i kind of think like the way i see things is like run a whole bunch of tests see what works and then just double down and go hard on that so that's kind of what we're going to be doing over the next couple of months it's just yeah running a bunch of little tests i i

see that's like there is a lot of there is something about like um i think you're learning so even in our like in our collaboration right like once a week and i've noticed that man like we have few people like like like like that in the program like they send me like once a week they send me like a list of questions boom you know question answer question answer question answer and i see like for example in the community a lot of guys sharing like what's working for them you're sharing what's working for you but

it seems like you have this like uh mindset of just like observing like all of that information you know from everyone like you said it's like i've noticed that and that's um that's pretty rare like you know like a lot of the times people would and even myself like for example i would join like some mastermind you know like 30 50 000 and then um i mean i would definitely take like some insights from it but it's like i would not like maximize it um kind of like you know every single like opportunity out of

it i think there's uh it's a big big i think it's a big kind of like learning just from just from observing you know and from from our collaboration yeah i mean there's just so much to learn from from so many different people and that's probably been the biggest benefit of the program is just connecting with a lot of people doing you know a lot of different things like there are so many ways to skin a cat like i had a call with uh with warrior recently who runs a completely different model to us like

we go super deep on a single product and try and maximize that whereas he's testing you know multiple products per day across many regions and you know his system building or why he does it like i had a problem where we were testing lots of products now and the quality of tests uh was just like not up to the standard it needed to be and he sent me a whole bunch of processes and things he puts in place to to do it in his home in his own business so i mean i think that's part

of like you know like business building you just have to be very aware of like what you're good at what you're not good at like system building an org structure is something that because we've run so lean and so little people it's something that i'm not good at at the moment um and that's what i'm trying to really learn and up skill in and i guess we're at the stage now where it's a luxury for us if there's anything that we really suck at we can always hire you know really great people and i think

that's kind of what's going to take the business to the next level now it's important to try and soak up as much information as possible even from the people not doing the right things like i look at people who aren't as successful now and i can pinpoint why and i can see like what they're doing wrong and you know they're still asking the same questions are like are you running [ __ ] now guys or cbo like 10 budgets for testing or 15 like you know it's the same questions that don't really matter in the

grand scheme i don't know like that's nice for me you know like i want to help everyone you know it's like but it's like seems like it's yeah it's it's awareness i think it's awareness like what is important what i need to know like what what i'm good at what i'm bad at like and and prioritizing i mean that's what you said like i think that's prioritizing okay how important this versus how important is this how important this and in what sequence do you actually test it yeah 100 like prioritization is the biggest thing and

i kind of like to look at things across like like even beyond the business or the product the 10-year journey so the way i'm seeing it now it's like if i can figure out a funnel that can gain me 30 you know i can use that multiple products multiple regions i can even buy businesses and plug them into that and grow them 30 flip them like there's so much opportunity if i figure that piece out compared to you know if i'm say trying to figure out a customer service inquiry or you know trying to figure

out the latest facebook ad buying strategy which is important but it's not as important as that and you know you can get people in who can figure that out and and and because that's their role and that's it you know for sure what uh like in terms of like so you mentioned the company would you like they started to uh more extensively hire people what kind of like observations you've made okay so like people like being brought in like they're hired or they're not like what main lessons you have learned observing that process i mean

the one so the the model they run it's a great model is uh the content and creative team in-house is a shared resource across uh 12 different businesses you know things like finance legal customer service operations they're all shared resources as well and then how they do it is each you know brand is kind of given a marketing manager or you know a few resources if need be depending on the size and where they're at and then you know they can kind of go with that and run with it so each brand always has you

know a single person on it thinking about the marketing of the brand um it's got its you know the positives are you get shared learnings across 12 brands which i think you know dave's starting to trying to ramp up now so he's trying to put in place processes where you know 12 brands each quarter might be running three different tests per brand rather than overlapping and then you know if you're running 30 tests across brands then you can double down in the best 10 and sort of go a lot quicker rather than you know if

we're testing the same thing across each brand the other thing as well i guess is hiring all these people is you know and having shared resources is sometimes when you are working on a smaller brand the bigger one does take 90 percent of the resources and then you know you your turnaround time does become a lot slower and if we're business number nine in the group and we're competing in the same niche as a founder who that's their only business and you know they're all in and super hungry versus kind of we're working across multiple

things and shared resource that's the one area that can be a little bit of a weakness especially because you know the audio does command so much of the resources like it's the biggest business in the group um you know it's the main driver of all the revenue uh it's it's the one everyone knows but it can take away from the other businesses so it's something i'm thinking about as well with my with my own businesses of like how do we how do you do how do you kind of structure that properly and then i guess

the you know it's a very different company to when i started it's it's it's starting to now become more of like a corporate role because of how big it is how many people need to tick things off before it can go live there are a lot more hands on the pot now versus what it used to be which was like i mean you know there were very few systems when i started and very few like it was it was it was like it was great it was fun um but it was like very uncomfortable you

joined in october right like right before they recovered or right before the q4 like the the yeah yeah oh wow that was madness probably you want to connect mastermind and network with six seven eight figure entrepreneurs join our free community on facebook which is called brand hyper girls it's for only entrepreneurs already doing at least thirty thousand dollars or more in sales per month and want to go to seven eight figures so you can connect you can network you can mastermind you can exchange insights and value with these guys and take your business to the

next level so there should be a link in the description make sure you join today yeah yeah i mean um i mean it's just crazy to see like the not like even just just the numbers uh you know like they're doing a day um but i mean the most the thing i've been most impressed with is is his way of thinking about different business problems and he's also a super humble guy like his you know he's always coming to me for what my opinion is you know multiple other people in the group and kind of

you know it doesn't really matter where you are in the journey he's always sort of trying to understand the bigger picture and you know very very yeah like a super humble guy and i think that'll hold him in good stead because um you know he's never going to get like super arrogant or you know rest on his laurels or anything like that he kind of understands you know the game that we're in like people make like a few million or a few hundred thousand dollars buying lamborghini is you know suck yeah yeah yeah i think

um i mean i think for him it's like he's got you know all the money he needs now um and he's a year younger than i am but for him now it's it's something bigger he he really does want to just build i think a lot of it is free for himself he just wants to see how far he can take it there's that part of it as well and i think he he genuinely does enjoy building you know great brands now that kind of do touch a lot of different people so that's kind of

what he's trying to crack he's you know for his own thing the challenge he's working on now is how does he create the next you know nine figure brand um is there a formula if so how do i replicate it multiple times um and do it again and again so in terms of the like content con i think they when you look at duty like ads like there are so many like different ads and variations what is it typically the process like are these like from small influencers or content studio like in-house new models every

week or how is it structured for the most part yeah um i mean it's actually probably one that i could give good insight on is like there's so there's different so there's the in-house content team and there's a studio in the office which means they're able to just pump out fresh you know studio creatives all the time and you know the content team is really good now and uh they're kind of quite skilled so they can just quickly turn around content they always they'll also utilize a creative agency and get products sent out so they're

getting raw content back from the content creators all the time and then video editors constantly spinning new ads and then they're also just sending products to influencers every month just bulk sending to uh you know that is quite big on tick tock so box sending to tick-tock people bulk sending to instagram influencers and you know that's kind of not really from an roi point of view it's more to just get content back but also just to have create that viral feel where if someone's browsing on tick tock there might be three people who've got an

audio on and creating content with it and then that's that kind of creates a big pool of content they can use for their ads in saying that you know they i personally think that's like something they're working on now they actually don't test as as many ads as you know we need to across the whole group and that's kind of what yeah the systems are being built now to to increase that but i mean audi's one that yeah does test a whole bunch of creative um and that's how they do it like and i think

it's like something you could learn for your own brands for for people watching it's like you know send if you've got a cheap product send 10 20 30 out to people if it's a great product they will post content about it and then this just means you've got a steady flow of content you can use you never know which one's going to hit you know that's kind of uh quite an important part of it i think that's awesome i mean so many so many great insights i took so many notes um what would be your

like number one piece of advice like to to entrepreneurs maybe some already like let's say seven figures you've been behind the scenes of like nine figure business or you know someone who's just like starting out i think probably the advice would be different let's say six seven figure entrepreneur who has momentum with their business but really like want to take that to the next level yeah i mean the thing i would say is just try and like realize that if you can get to six or seven then you can actually get two i think eight

anyone can get to eight nine is like i think nine figures for a single business you you need something different which i can i can also touch on later of why i think what he got to nine and others didn't i think if you're at six or seven one is just think bigger like you can always do bigger and better than where you're at at the moment just by thinking bigger and expanding your horizons the second thing would be you have to very like quickly be able to change roles within and grow quickly in the

business and that's the other thing that i've seen from from dave is that he's very quickly gone from like marketer to you know ceo to now looking to acquire businesses now raising capital like now building a personal brand like whatever role he needs to play for the business to do really well he steps in right away whereas like you see a lot of people hang on to oh i still want to do the media buying or you know i still want to be heavily involved and it kind of holds them back so that would be

the second bit is like when you have to play the new role quickly shed the skin of the old role and go straight into it and grow to that part there and then the other thing as well is like you just have to 100 back yourself in like that you might have a product and i think there's probably a lot of people in the drop ship community who are probably afraid of taking something from seven to eight figures because they'll need to buy inventory they'll need to put a cash risk up they'll need to take

a hit potentially on profit in the short term and then in the back of their mind they're probably thinking what if this product dies what if this business dies i can't just shift to the next products then i'm you know i'm holding quite a bit of stock that potentially then holds them back from growing to where they you know they they need to be so those that yeah those are probably the three things a lot of it comes down to just trusting in your in your own confidence and trusting that you'll figure it out i

guess the fourth thing would be also connect with high level people doing those numbers as well and try and figure out why they're where they are and why you're where you are and what the gap is and and trying to bring bridge that gap as quickly as possible and yeah those are kind of the main things i mean for people who are probably just starting out and who maybe haven't had their first success i would i would just say the biggest thing to do is like understand what game you're in understand the rules of that

game and then like set process goals around those rules so like if you're doing you know single branded single store single product funnel drop shipping right the rules of that game is you have to go deep you have to figure out like a blue ocean angle you have to get your creative content sorted you probably want to pick a high margin product and you kind of want to go all in on each project and learn as much as you can before okay completely maximizing it all right that didn't work moving on to the next one

right if you're playing the general dropship game you then have to realize you're competing with guys who are testing 100 plus products a week if you're testing a product a week with general drop shipping with a crap looking store and you you you probably just then need to like you probably need to hire from the outset and and test a bunch of products if you want to play the branded game again you need to understand that process like get local inventory make sure your customer service is tip top you probably not focus so much on

growing the business really quickly you you have to play a slower longer growth so i think that's the key is just understanding what game you want to play are the key success drivers for that particular game and then like setting process goals around them and just taking them off that's that's what i would say man this is mass this is massive i think there's like people still thinking that there's like element of luck you know like i mean and there is probably there is probably some element of luck but i don't think that i mean

you can get lucky like once right but it's like to maintain that success or to multiply that success there is no way like you always will be lucky you know um so like with products i mean sometimes with products you get lucky but i mean the same as in your in your business i mean our business like focuses on also pains and problems that people have like no matter the time the weather be like buying capacity will probably lower with recession if it happens but people will still have pain people will still have to like

resolve that and so kind of like going after like i think probably more like the data right like more like a data than just like the wishful uh thinking i think this is like this is massive 100 and one thing that i've seen now is within like you know i've seen a lot of different businesses in the back end now and and kind of one thing that you can't get away from you know is the numbers like it's just you you want to maximize your opportunity of of success uh i do think there is some

luck to it but you can always put things in your favor and then you know if you flip a coin enough times and the coins weighted 80 22 ahead you're gonna hit ahead eventually aren't you so like that's kind of what i think about so now you know if i'm starting a new project i'll never touch a project where the cost of goods and shipping is more than 30 percent to the currently and then you know ideally i want to get it below 25 below 20 because i just know that i need margin to play

with with paid ads whereas and i'm telling this to some people right like some people even in the program like you can't have like you didn't have margin like why they do this in the first place and they're like and they stubbornly like still do this and i'm like yeah you just you just want a bit like you want a business to you just want a business that's that that's easier to run basically where you know you want to maximize your chances of success and like at the end of the day if your cost of

goods and shipping is 40 and and you've got another guy who's in a different niche and his product you know has 20 cost of goods and shipping to get to the end customer like who's winning on facebook ads it's that guy every time um obviously there are exceptions to that rule like you know the high ticket products furniture all of that but you know i'm talking kind of the the sort of mid-level products 80 to 150 let's say or 50 to 150 like you know margins so important um and i think if you looked at

a whole lot of different businesses you could really break down you know a few key factors of why they were successful and i think like market timing product timing is huge and then obviously like the things you can control which is your offer your angle the market size and then and then obviously margin as well is just such a big one now in ecom especially with paid traffic getting more expensive um yeah margins everything my man thank you so much for for joining me i know it's it's like what like four uh like four five

uh it's it's it's sick it's it's it's six now so it's it's it's uh but i mean i'd be up now working anyways so this guy like i mean this guy is you you've been joining our like weekly calls like like what like three a.m man like yeah this guy will do we'll do some [ __ ] amazing things like wow that's amazing man like i'm looking forward to connecting you uh with you again like when you're at like eight figure level i think it will be like very soon and uh all good luck on

all of the projects that you do you put a lot of work i think you're lucky just coming from that like [ __ ] push and constant push i mean there's no little element of luck i guess uh but there is no luck i i don't believe in luck do you believe his luck um i i think you know i've got i've got a best friend who like always seems to get lucky and he makes his own luck you know so he like i i do believe in luck but i do believe in like the

theory that you can do a lot of things to maximize your opportunity of getting lucky so you know the guy that gets the job is the guy that calls the founder and explains you know what he's done and doesn't just send a resume in or you know the guy that the guy that gets the hot girl's number is the guy that actually went up and spoke to her and and sort of wanted to take her out for a coffee not the guy who sort of had his head down and shied away so you know there

is an element of luck to everything but you've got to you've got to do the things to maximize your life for sure my man yeah thank you for joining me guys thank you so much for for watching if you have any questions if you'll have a minute maybe you'll answer some of the questions people drop them below thank you everyone for watching [Music] you