if you are a ugc Creator you need to be creating content that converts if you get that right you're going to get great results for your clients you're going to get case studies you're going to get bigger better retainer deals with brands that you actually want to work with but if you get it wrong and you can't create content that converts you are going to struggle throughout this whole process so in this video I'm going to be breaking down seven ugc videos and showing you what's working what's not working and how you can improve your
ugc overall now before we jump in all of these videos that I'm about to be showing were submitted by our Academy students and our Academy is a group of content creators that are looking to scale their income with ugc brand deals digital and affiliate products right now we are giving away a ton of free bonuses depending on when you're watching this video for anyone that joins the academy I'm going to leave a link below somewhere in the description to go check that out all right so let's Jump On In video number one let's break it
down ever wish for a quick ready to eat high protein breakfast then you've got to try sub's new overnight oats so let's break down that hook the Hook's just not very good overall it just feels like I'm being sold to off the bat when it's just like here's the product here's the label here's the ingredients so I think we need a much more engaging visual hook not just a closeup of what this product looks like these are the first ever functional overnight outs there's no prep no stress all you have to do is add milk
and you're good to go they're made with 15 G of plant protein natural ingredients and of course no artificial flavors or sweeteners plus they're infused with rishy mushrooms to help with immunity gut health and managing stress and anxiety so don't miss out on the perfect start to your day grab a spoonful of these delicious overnight oats now and you can thank me later mhm so so so good all right so I think we need to take a step back on this one and really figure out who is our target audience who are we trying to
sell on this cuz it feels like we're kind of targeting two different people we're targeting one group that's like hey do you want like a new like healthy type of breakfast and we're basically trying to sell them on the idea of overnight oats and then I feel like there's another potential of people who they already know what overnight oats are right maybe they're like big overnight oat fans and now we're trying to sell them on this idea of like this type of overnight oats that has like mushrooms in it right these functional mushrooms I personally
think that's what we should be focusing on it's going to be a little bit harder to try to sell overnight oats and then sell this type of overnight oat as opposed to we're just selling to people that already eat overnight oats and we're selling them on this like functional mushroom component now if we go that route I recommend switching up the hook to go something along the lines of I can't believe I fell in love with this mushroom overnight oat something like that that's a little bit more eye-catching as opposed to hey are you looking
for a new healthy breakfast where like it's super General let's really dive into like what it means to be the first functional overnight oats also I felt like this video could have probably been 20 seconds as opposed to 40 video number two let's check it out I've been wanting to add rebounding to my daily routine for a long time so I was super excited when I got this trampoline from leaps and rebounds it was so much easier to put together than I thought it was going to be and it was actually kind of fun a
few minutes of rebounding every day can help with lymphatic drainage as well as start strengthening your pelvic floor I'm going to be posting about my journey with rebounding part of my new morning routine send me any questions or things you want to know about it video number two I felt like kind of had a similar problem to the first one the hook is just not visual at all and the whole video is just you unboxing and setting this thing up I don't know I didn't even know what rebounding was until I really saw you like
put together this trampoline I kind of put those pieces together but the hook I think should definitely have you jumping on this thing as opposed to you unboxing it I get it you you want to show the unboxing experience you know that might just be like the style they were looking for but I didn't really put the puzzle pieces together till later on in the video so I think you want to bring that like you on the trampoline bring that up towards the beginning a little bit more now the other thing I think that this
video got wrong is the overall Focus like I felt like the focus of this video was here's how easy it is to set this thing up here's the unboxing experience where at the end of the day no no one really cares about that what I think you should have focused on a little bit more is this whole like lymphatic draining system and like why that's important and how that's helpful because that could be a reason why someone wants to purchase it you really want to focus on why would someone buy this right what's the pain
point that I'm solving with this product as opposed to like here's the experience setting it up that part didn't really make too much sense for me numero Trace third video let's check it out if you're looking to beat period CR for good then listen up 90% of metering people experience disruptive systems every month in fact period pain is the leading cause of absenteeism for people under 30 so that means people are missing school missing work all due to their cycle all right same feedback as the first two the hook needs to be more visual a
lot of people they're just scrolling a lot of them don't even have the sound on I felt like you know about 5 to 6 seconds in when you were like walking over hunched to the bed that is a much better visual hook as opposed to just you know the talking head style it's time to ditch the pain colors and start getting fast and long relief from cramp to and that's where dayon cramp a comes in cramped has therapeutic doses of Ginger and helps reduce inflammation in as little as 1 hour stop suffering with excruciating period
pain and start getting the relief you need with deon's cramp a click below to experience cramp relief with Deon today then after that hook it seemed like what you started to do was ramble off certain facts about periods and period cramps which I don't think it's really that powerful just like stating these facts right it felt just like very salesy very scripted as opposed to you just talking to the camera like you're talking to a friend like you want someone to watch this and be like oh I feel her like I get that same pain
I know exactly what she's talking about that's an experience that you want someone to have when they watch that video just kind of the language that we use here like it just felt like a commercial almost like this product can reduce your inflammation in less than 1 hour just make it more natural right pretend like you're talking to someone on the other side of the screen and you're telling them how good this thing is the other thing I noticed with this small little tip but the voice over to me sounded a little bit fuzzy almost
like there was a little Echo highly recommend when you're doing your voiceovers it's kind of weird but do them under a blanket right and you'll just see how much better those sound add number four let's rip it I found the most perfect bota look alike for my Europe vacation I was worried about not fitting in over there because I can't afford to spend thousands on a designer handbag but then I found Amara Ivy it is literally the perfect accessory the stitching is Flawless and you can just feel the quality in the material and it's perfect
for fitting all of your Essentials throughout the day and if you buy this bag now you can save over $60 with free shipping all right this is the best ad so far uh this one's actually really good so handful of things that I like about this first one is the text looks very native right something that you notice between this one and the other ones this one like it just feels like kind of that Tick Tock style I like the text that you used also I liked how you changed up the angles and the formats
as we went through the video so it was like you with a voice over uh showing like the bag and the outfit then it's you know you green screen on their website then we're looking at a different angle afterwards then there's a really good call to action at the end then you're Whispering like you're changing up the tone super engaging the whole way through also it was very condensed you didn't draw this video out to where it's like 40 50 seconds so this one best video so far hey real quick if you're a content creator
and you're looking for Brands to work with you got to check out Brands me creators we have over a hundred brands on our platform right now that are looking for Content creators like you to work with the platform is completely free we don't take any fees and we connect you directly with the brand the first platform truly designed for long-term Partnerships between Brands and content creators go check it out we got tons of brands on the platform right now video number five you know what's way more convenient than having to mix up your pre-workout every
day grabbing a can of sparkling ice with caffeine if you're looking for a delicious and super convenient way to power up your workouts then you need to try Sparkling Ice with caffeine I work out as soon as I wake up so all I want to do is get out the door ASAP and sparkling ice helps me do that no more rumaging around for Shaker cups sparkling ice packed with all the right ingredients to fuel your body and keep you going strong the blue raspberry is my absolute favorite and it has zero sugar so you're not
ruining all that hard work you're putting in at the gym now go crush your workout and thank me [Music] later so the first thing that comes to mind with this one is it's way too long this video could have been condensed down into 20 seconds which will make their performance go way up so we need to be thinking about watch time and the completion rate for example if you have a video that is 30 seconds and on average people watch 30 seconds of that video meaning on average you get it's 100% completion rate it's going
to do significantly better than a video that's 60 seconds that has a 30 second watch time we want to be making this video as short and to the point as possible while still getting all of our points across and I felt like this video almost went the opposite we had like the little workout session also just tacked on to the end you know that's good to have those clips in there but I would have used that earlier in the video and done like a voice over another thing that the brand is probably going to want
is a closeup of the product or their logo a little bit earlier on in the video this is something that Brands really want because they want that branding right they want that awareness and in this video I don't think we had a closeup in this until about 30 seconds so i' try to get that close up a little bit earlier on the Brand's going to love that all right breakdown number six if you're a new mom who lost her booty while you were pregnant listen up here are my top three exercises to build back your
booty at home all of these can be done with a band and don't forget that while you're working your booty you're also working your pelvic floor give these a try now this one's definitely not an ad this is an organic Style video just perfectly fine right some Brands they'll say hey we want video just to post right on our account that's the organic style this is definitely not your direct response your ad if it is it needs to be switched up but I'm going to take this as it's just an organic style concept now overall
I thought this one was pretty good love the hook you were like very specific to new moms that's awesome one thing I thought you could have done was add some more engaging text on the screen you have the captions in there but maybe you want to name each one of the exercises as you're going through overall pretty good pretty straight to the point not too much feedback on this one all right the last video numero 7 let's break it down after an intense workout my body craves Rejuvenation but so does my hair today I am
showing you my secret for restoring my hair's Vitality it Glides on all right I'm going to pause it right there I think it just needs a stronger hook we've kind of had similar issues in some videos before it doesn't grab the attention like it should after an intense workout my body craves Rejuvenation and so does my hair here's my secret to restoring my hair's Vitality there's a lot of words it sounds a little saly just talk like you're speaking to a friend like you're telling your friend about this new hair product that you Ed something
along the lines of my hair feels disgusting after I work out that is more to the point you know it gets the point across easier let's keep watching effortlessly rescuing my hair from from post-workout stress packed with the finest oils it's a revitalizing treat for your locks every time while you rinse this magical product leaves your hair silky smooth with the Lucetta Macadamia argon oil hair mask my post-workout routine just got even better experience the transformation yourself because your hair deserves nothing but the best yeah I just I kind of feel like I was watching
an ad and you never want to have that feeling so if I were you I'd go you know you have this whole script written out I would go scratch it up and say hey if I'm just talking to a friend how would I say this I want to tell a friend hey I found this new hair thing and it's so good for my post-work workouts how would I say that I would just rework it as if you're talking to a friend like hey my hair is disgusting after I finish my workouts but I found this
thing that it makes my hair just go right back to normal as if I didn't even work out that day here's what it's called feels way more authentic just talk to the camera like you're talking to a friend that's how I would change this last one I hope you guys got a ton of value out of this one if you guys want to see more videos like this let me know in the comments maybe you have a video that you want me to review drop it down in there hit that subscribe button I'll see you
guys in the next video
