Tik Tok just release a massive algorithm change and you might already be seeing a decrease in reach from it but don't worry because all you have to do is start using new features that they released change the content you were creating and follow the three golden rules of the Tik Tok algorithm and guess what you're going to go back to going viral on Tik Tok or go viral for your first time on Tik Tok the same way that I help this Creator go viral on Tik Tok even though they don't have that many followers and I help this Creator do the same exact thing also by the end of this video you'll be able to do it too cuz you'll know exactly how the algorithm works for 2025 [Music] change number one is that Tik Tok isn't pushing out content broadly anymore what do I mean by this they're looking at content for the Micro Niche that will be interested in it now you need to understand something a Micro Niche can still be 1 million people 5 million people 10 million people but Tik Tok doesn't work the way that it used to when you could upload about something that not that many people are interested in and get hundreds of thousands of views or millions of views now how many views you get on Tik Tok is going to be totally dependent on how many people are interested in that thing today here's how you can actually figure this out so that before you post your next post you can know how many views you're going to get so before you post anything on Tik Tok from here on out you need to make sure that you're coming to Tik Tok and doing a search for the thing that you're going to be posting about for example let's say that I was going to post right now and I was going to post about Bitcoin that would probably do really well if when I do a search for Bitcoin on Tik Tok I see a bunch of posts that have done well in the last few days for example this video right here 3 days old 12,000 views this video 5 days old 60,000 views this video 4 days old almost 3,000 views so what you'll see here is not a lot of these videos are going viral Mega viral like 1 million views 2 million views 3 million views so if I was to upload a video on this topic I would have to make sure that I'm comfortable getting the same amount of views that a lot of the recent videos on here are getting not this video that was uploaded a month ago and got almost a million views or this video that was uploaded earlier in the month that got over 8 million views I most likely won't get that many views because it's going to be based on the videos that have been uploaded in the last 1 to 5 days now let's contrast that with something like drone so there are a bunch of drones headed across the United States right now and nobody knows what they are now if we look at this we'll see 2 days ago 8. 5 million views 21 hours ago 1. 3 million 22 hours ago 1.
2 1 day ago 7. 5 million 1 day ago 2. 6 million now what does this tell you that this topic is going super viral so if you want wanted to get a lot of views you would post about this topic now I'm not saying you should just post about these types of topics what I am saying though is you need to make sure that you were doing a search for whatever you are going to post about before you actually go and post it because this is going to determine how good your content does and ideally you should have several different content ideas that you're choosing from you come in here do a search see which one's the best and then that's the piece of content that you ultimately end up creating but that's just the first change the second change is that Tik Tok has now increased the engagement window that they actually care about if you would have watched my algorithm update video from a month or two ago I would have told you that you needed to get 70% audience retention for the first 3 seconds but that's changed now you need to ideally get 70% audience retention for the first 15 to 20 seconds because Tik Tok is now looking at the first 15 to 20 seconds to see whether or not people are actually engaged with your content now this brings up two things one if your content is less than 20 seconds long you need to be getting over 100% watch time in order for you to get a lot of reach on that video on top of that what this means is you need to start to increase the length of the content you create on Tik Tok cuz if you create a 25c video it's really hard to get almost everybody to watch that entire video unless it's a really good video but if you extend that out to be like 60 seconds 80 Seconds 90 seconds it's actually really easy to get people to watch the first 15 to 20 seconds all you're going to be doing is treating every 3 to 5 Seconds like it needs to be a new clip and it needs to have a rehook but on top of that you need to be putting an engagement trick in the beginning of your content to trick people into watching the entire video here are a few examples so if you look at this small Creator right here who has less than 70,000 followers if we scroll down we'll see this video get almost 200,000 views now the reason that this video did so well is because if we watch this video for a little bit he scanning over a bunch of credit cards and he's telling you this is the correct order in which to get credit cards now what that just did is told you that there are going to be several different steps here so now he goes through that entire video and guess what there's a reason for somebody to watch the entire video because of what he showed in the beginning of the video and you need to be building your content with this in mind now when it comes to Shorter content if you wanted to do this you could do what this Creator does in this video right here so if we look at this video it's only 10 seconds long what is clearly going on is he's putting rubber bands on here until this thing explodes right here but what you're going to notice is that it never explodes instead what happens is when we get to the end of the video this video just loops and you can't tell that the video started over so what happens here is he gets over 100% watch time maybe 200% 300% because people are looping this video over and over again before they realize that the what before they realize that the soda is never going to explode and that's how you would do this with short form content now I know those two examples probably aren't in your Niche but you need to be studying content in your Niche that goes viral because you're going to be able to find a bunch of different tricks like these or you find different content on Tik Tok that has tricks like these and then implemented into your Niche but those are just the first two changes there are still three other things that you need to be dealing for example using Tik tok's new AI captions feature to make sure that Tik Tok knows the ideal audience to sh your content to but before I get into that I need you to smash that subscribe button if you want to start making a full-time living from Tik Tok I upload videos all the time about how to grow on Tik Tok and how to make a living from Tik Tok and you're not going to want to miss them change number three is Tik Tok has changed what type of Engagement they actually care about on your post to really just be two things one they're trying to really push out content that gets shared like crazy on Tik Tok and two they're trying to push out content that has sales or conversions coming from it whether it's a live that you're doing or it's a post that you're doing if you are able to drive revenue for Tik Tock guess what Tik Tok is going to push out your content more and if you're struggling with either of those things I have a free resource for you that's going to help you do both of them in fact it's going to outline exactly what you need to do and exactly what you need to change about your current content because if you go to the pin comment below right now you can download hubspot's free marketer guide to Tik Tok for business that will show you different insights and strategies so that you can maximize the amount of views you get and the amount of Revenue that you're making from Tik Tok my favorite part about this resource is where it goes really in depth about what kind of content is going to help increase your engagement But ultimately the amount of shares that you get because the Tik Tok algorithm really cares about this so much right now now if you're focused on getting more views on Tik Tok or being able to make more money from Tik Tok I would strongly suggest that you go to the pin comment below and download the free resource right now because that's exactly why I partnered with HubSpot in order to bring you such a great resource so change number four is actually going to be something that is going to increase your views by 20% without you having to do anything else and that is going to be you using Tik tok's new AI captions feature all you have to do when you go to upload a video click on captions and what it is going to do is automatically generate captions for you now this is going to do a few things one it's going to help signal to Tik Tok that you're using a new feature and that they should push out your content more because that's typically what happens when Tik Tok starts to push a new feature Fe the creators that adopted the earliest get pushed out the most secondly this is going to make it incredibly easy for Tik Tok to actually know who to show your content to so long as you're doing two other things right one you need to make sure that whatever keyword or whatever the video is about you're saying in the first sentence of your hook so that it shows up within the caption secondly you need to make sure that that thing also shows up in your hashtags in your description and as text on the screen because if you don't have it in those three placements guess what's going to happen Tik Tok is going to show your content to the wrong audience you're not going to get the shares you need you're not going to get the watch time you need and ultimately you're not going to get the views that you want on Tik Tok because you weren't following how the algorithm actually works now there are three other golden rules that you need to be following when it comes to the Tik Tok algorithm but before we get into that I did have another feature you need to start using Tik Tok just revamped exactly how Tik Tok stories work so what do you need to do you need to start posting Tik Tok stories cuz not only now can they show up on your stories feed they will also show up on the for you page and they'll show up on your profile page and the best part about stories is that they're going to disappear so all this is is a way for you to get a lot of views really quickly or not get penalized if you post something that doesn't get that much reach so if you aren't already I would strongly suggest that you start posting at least one to two times a day on your story about things that are going to be trending or relevant for your ideal audience because it's going to help increase the amount of views that you're eligible for in the future and now for the last and most important thing and that's that you're following the three golden rules when it comes to this current Tik Tok algorithm rule number one is that you're only posting about the topic that is eligible to get you the most views for example let's say that I was going to be making a video on Tik Tok and I had five different pieces of content I could choose from make money online affiliate marketing Pinterest affiliate marketing make money in crypto make money with stocks here's what I would do I would come in I would do a search for each one of these things on Tik Tok and I would see if they're trending so this right here is not trending at all so what am I going to do I'm actually going to get rid of this I'm going to mark this off my list now we'll come in we'll type in affiliate marketing we're going to see that this is trending a little bit this video right here got 18,000 views and it's from 125 this video right here got 3.
