I have a client named Allan who for years struggled to build his business but then after three simple tweaks to his selling his business exploded after only six months in this video I'm going to teach you three B2B sales tips that work right now check it out number one sell to the highest level decision maker possible most sales people are out there right now selling to prospects with titles like buyer or purchasing manager these people can rarely tell you yes but they are very good at telling you no they may be easier to get in
front of upfront and they may be more comfortable to speak to but the reality is you will make far less money selling to people that are low-level buyers instead sell to those highest level decision makers make sure that you're actually selling to a person who can tell you yes number two sell results and outcomes your prospects don't buy your product or service I say this all the time and it sounds strange but it is very true think about it is your prospect out there right now thinking to themselves gee I would love to buy so
and so's product or service no of course not what they care about are the results and outcomes that your product product or service can actually create in their world all they care about is what this means to them so instead change your focus from focusing on all the great features and benefits that my product or service have to what does this really mean to them if you start speaking that language suddenly you are not only going to stand out from your competition but your prospect is going to look at you and say wow this person
really understands what I need number three provide three options in your proposals when I first started working with Allen his proposals consisted of one option which is common most salespeople put their proposals together with simply one option the problem with this approach is that prospects are then likely to want to shop this around because they have no context the other problem is that what if your prospect was looking for the absolute highest end option because they really wanted to invest in creating results or outcomes in this part of their business you've only provided them with
one option so you're never going to be able to make those larger sales by providing those three options in your proposals you are now going to be able to create context for a decision so a prospect is going to look at your proposal and say okay they put together three options from the lowest end option that's actually going to solve my problem all the way to the highest end option with the most value you've now created context for that decision they're going to be far less likely to shop around your propos proposal the other thing
is that we have now created a scenario where we're presenting the three different options and very often your prospect who's really bought into the fact that they need to make a change in their business or their life as a result of your conversation they're going to say you know what it makes sense to go with option three which is by the way your highest end option it is your biggest option it has the most value you have now dramatically increased your sales size and at the same time you're going to increase your closing ratio so
there are the three B2B sales tips that work right now by implementing these strategies in Allen's business we were able to see a dramatic increase in sales in a very short period of time I want to hear from you which of these three ideas did you find most useful be sure to just share Below in the comment section and I will get to every single comment for more videos on B2B sales tips just click right here or visit Mark week.com where you'll find a bunch of other great resources that will help you take your sales
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