we like are often thinking one way we're thinking like okay this is the right direction for the product and this is what we should go for but after talking with customers actually turns out that it's a totally different thing for them it's a totally different problem and those insights eventually lead to a better product [Music] yeah what what we are trying to do more and more of now especially now that we have a larger amount of customers is to really try to verify all of the assumptions that we have and like make our roadmap fully
Based on data right and we we're still in the beginning of the process I would think I would say to gather the insights getting to know our customers thoroughly setting up those processes like how do you get users um who are very busy with their working lives um to talk to us and improve with us right for example something that we've been working on recently is multiple people collaborating within our platform how can we make that better and we go for a a customer that that has you know multiple people using their platform in an
interesting way so we go out and talk to them like okay so what are the main problems you're running into today and the answers that they give on that are the ones that are really um feeding into how we build a product and how we do our research as well and then after that we go for a a prototype that we use it will be very rough it won't look great but it shows the concept and the way that we're thinking we'll get some of that feedback from that customer and to further improve what we're
doing and further refine kind of the process and the the product that we're building my responsibility is also to get a user Research into the practice and also doing the reviews and all these things all from user research to actual UI and it's a collaboration with PMS such as yourself um but also with the designers to get the right insights in it's not just going out and talking to users it's also like seeing if we have analytics like behavioral data pointing to some behaviors that we really need to look into dig into and hopefully we
can find these different data sources to find out what's actually happening yeah because we can't we can't just look at one side of the story we need to look at in different angles yeah absolutely and I think there you know this is something that that this that we need to find a way to scale as well because it used to be you know chat there back when we were a small startup it was just five you know like a small amount of customers we I knew each of them personally so I would and I would
go there regularly anyway so I could easily just you know spend an hour after meeting with a customer and talk to them now because we have you know hundreds of customers it's a very different story and it's much more tricky to follow them individually so we need to have better processes and better ways of getting that data in an unbiased way [Music]
