The Exact 10 Steps You Need To Take To Start Selling Out Your Business's Products in 2024

so this is the third and final part of this YouTube miniseries over the years I think it's fair to say that I have developed this kind of tstep approach to planning a new product or collection launch and I'm just going to give it away for free on the internet because one thing we do not do here is gatekeep so you are welcome we're going to cover everything from marketing plans to email marketing to paid ad strategy influence marketing and well beyond so buckle in because this is without a doubt the the most kind of Insider

info that I have ever put the time aside to write down and share and on that topic this video is a really good introduction to launching a product brand however if I could give you all of my tips and advice we'd honestly be here for months maybe even years I know not all of you want to hear that much of my voice I definitely don't but I also know that there are lots of you who would find these types of insights and information and playbooks and templates and resources and lessons I've learned really helpful because

my DMs are full of you so when I launched my third business the productivity method 18 months to two years ago now after having already gone through the process twice over I decided to document every single step I took to get this business off the ground and growing so all the way from initial product ideation and product validation through to the sampling through to the placing the order through all the way to actually growing the business launching it marketing all of that I did this because I wanted to be able to have somewhere where I

shared the exact processes and Frameworks that got me and my businesses to where I am today I have gone through 8 years of mistakes learning curve big successes um and just about everything in between and from growing in this social media economy scaling fast evolving three different businesses across three different verticals through countless iterations I've learned quite a lot about launching and scaling a product business especially in the environment in which we are today so I thought about this for years and I thought for so long about how do I answer the types of questions

I get at the end of a talk or in my DMs or on a podcast or on a YouTube video where the second I get a question I'm like I want to Deep dive this with you like I want to work out what makes this the right idea or wait what makes that manufacturer the right one or why have you structured your marketing plan like that or why is your paid ad strategy like that and it really frustrates me that because my job isn't content creation I simply do not have the time and resource to

be able to actually get back to all of this like it would I mean you'll see it would take hours and hours and hours I've been thinking for a very long time about how to put that all together in something that was more engaging and more useful than a book but also would actually set the framework for everything you needed to do so this has now been in the works for 2 years I've created the business method it is essentially 10 modules 55 classes and over 60 templates and resources so in the last class you

heard me talking about the template that I use for factories we've talked about email templates I talk all the time about how many templates I use for absolutely everything and I just wanted to put these together not just in the classes of like how to do one step but actually the resource where you can endlessly replicate that it is without a doubt the exact blueprint that I would follow if I lost everything tomorrow and had to start again from scratch even if I had no knowledge of product manufacturing or marketing or finances and it's the

Playbook that I would have absolutely killed for eight years ago so if you are looking to find a product business opportunity set up a product business and take your idea to Market or launch and grow and scale your existing product business to take it to the next level you can click the link in the description to find out more about the business method it is officially live which feels nuts to say we have believed we' finished this course like three times and then what would happen is while we were wrapping that up I'd be like

oh I've just had this other issue that I've never had before and built on that and literally would do a whole extra module based on that the whole business method course is going to be priced at £399 but for the first 1,000 people I wanted to do it at a significant discount of 249 I just want to be completely transparent here I am aware 3 £99 is a lot of money what it also is is a fraction of all of the competitive research we've done and I wanted to genuinely make this to a point where

I could produce the course like this has taken weeks and weeks of filming a whole team to create and I wanted to be able to do it to the right standard like even things like building all of the tech in the resources because the resources are all built on notion so that you can actually like use them for the rest of your life it's not just a PDF that you're going to receive and then have to copy and like is difficult to use I wanted this to take all of the sess out of doing a

business course and put it at a price point where it was valued like I believe it is worth far more than that but I also didn't want to make it completely inaccessible so whether you're just interested in one part of it or whether you're interested in all parts of it I mean I know without a doubt that it is more than worth the price that it is set up I think it's also worth saying that I have a particular percep ction of business courses online and that is what put me off creating something like this

with all of the resource that I've learned for so long and I ultimately came to the conclusion that I just wanted to create something that I would have loved to have at the beginning of my journey as I've said what you will not hear from me is sitting here making promises to turn you into a gazillionaire overnight or telling you that you can quit your job tomorrow and live off a passive income while lying on a beach sipping Mojitos in barley but what I am promising you is that if you are an ambitious person who

wants to start or scale a business and is willing to dedicate themselves to Growing their business then this platform will give you the exact blueprint follow to get your business off the ground and also growing successfully and that is literally it I wanted to invest in creating this putting down every single piece of information and creating every single resource I would have wanted and this will sit here and I am incredibly proud of it and it's not going to suddenly become my job now I just got to a point where I was like why am

I not making all of that purely because I'm worried about the perception of Business course when actually I know what I would want to create from it if that makes sense so I'm really really really excited about it I'm so glad I did it and I'm just so proud of the content but let's get into this class when you are preparing to launch any new product I cannot stress enough that planning is your best friend seriously in my opinion you cannot overdo it unless you've been going for a while and you keep Reinventing the wheel

in which case you need to develop playbooks you need to stop replanning everything you need to develop playbooks but we'll talk about that in the course I know what you're thinking it's Grace going on about planning again yes and you will never ever stop me we are not just talking about visuals and fun Arty stuff we are also not just talking about your checklist to get your website ready but what it really all comes down to is planning how we can get your audience or the general public to actually care like what's the narrative what's

the journey you want to take your audience on with you and your product and how do you take them on that journey in a way that they are actually going to see it and engage with it so let's get into this 10-step method to sell out your new product launch step one is to Define your commercials and KP eyes I know we're already boring we're already boring I hope you're excited because this is very important before you plan any campaign you need to understand your commercial so that you can have a clear picture of your

campaign forecast otherwise think about it how on Earth will you set a campaign budget let's not go spending 2,000 on a launch campaign that we can only make 1,000 from please so the first thing to do is to finalize your prices and forecast your launch performance forecasting for a brand new product launch can sometimes be a little challenging it is very much a shot in the dark even after all of your market research surveying customers and Analysis of data so it is often an educated guess but there are some things that you can do to

help I would recommend looking back at previous performance if you have any are you offering a limited time launch offer is your launch strategy stronger this time around are you doing anything different are there any previous launches you can compare it to or do you have a weight list of any form have you been putting out information saying something's coming or even showing the product what it's going to be before launch so that you can kind of ascertain how many people are going to buy from that weight list as an example when we first launched

our shreddy super greens we had stock that we expected to last us for at least a few months genuinely this was based on all of our data points and our previous product launches however we sold out within 24 hours which was just crazy and is a great thing in one way but if we'd forecasted that better we could have bought more stock and therefore left less money on the table of loads of people who may have seen that launch and then just gone to buy someone else's greens because they couldn't get their hands on not

that that as good but you know over time we've definitely continued to build on this launch data to build out and work on our forast which is obviously regularly reviewed and updated and very much informs how much we spend on things like marketing on the flip side obviously there also might be a scenario where your product launch does not meet your expectations or forecast this is very much part of the journey and process I cannot tell you how many times this has happened to me you just need to be sure to understand why and to

utilize this data to help build out your strategy and approach moving forward so maybe you tried something new that didn't work ensure you carry those learnings forward with you once you've got an idea of the overall campaign forecast we turn to building specific kpis so kpi stands for key performance indicators anyone who works across my businesses will tell you I absolutely live for these things and for good reason not least because it makes me sound really fun but your kpis are your business's kind of vital signs and they are a reliable source to tell you

whether your campaign is going well and if not they'll tell you why not or at least show you where it's going wrong so that you can get into the weeds a little bit more this is not a case of just picking some random nice to have Target metrics your kpis should be aligned with your overall campaign forecast and your wider business goals for a product launch your kpi should be related to Traffic Revenue profit orders unit sold ao/ upt which means average order value and units per transaction and conversion rates now I know that sounds

both incredibly boring and Incredibly complicated but you need to be monitoring all of these metrics even though I know that's a lot to focus on 24/7 so you really want to hone in on two to three main kpis that Define what success is for this product launch and ones that ladder up to your wider business objectives so for example some good kpis to set would be things such as increasing your launch week Daily website sessions by 50% versus your average always on daily traffic or increasing your website conversion rate from 2% to 2.5% or increasing

your average units per transaction from 1.2 to 1.5 you can then work backwards from these kpis to strategize how you're going to achieve them so if you want to increase your units per transaction you know that some of the levers you're going to need to pull are things like adding a free shipping threshold that's above your average RP having a multi- bu saving offering quick ad related product recommendations on product pages and a checkout these kpis really are not just numbers and I know they suddenly sound like you're working a huge corporate company but if

you don't know about your business and you don't know what's happening in your business you can't grow your business these are the pulse of your marketing campaigns and your entire business strategy and are very much the key things that will allow you to make informed decisions to ensure that every action is a step towards measurable and sustainable growth of your business overall now again I know this feels really boring and it feels really corporate but if you think about it you are putting a huge amount of effort into launching this product you're doing the marketing

campaign you might be spending on paid ads you might be spending on influence or whatever it might be if you don't have kpis you are not going to know what is working and why and what that means is that you might have a product launch where you're doing 10 things five of them might be working really well but if you don't have the appropriate kpis you're going to think that all 10 of them are working well so you're going to keep spending into all of those 10 whereas if you had the kpis to understand what

was working well you could just spend double into those five and have literally double the results so it's really just very important to understand this not just so you know all of your business numbers if you were going into Dragon's Den but actually so that you know what is working and what isn't working so that next time you can do more of what works and less of what doesn't which is ultimately going to save you a lot of time and money number two on this 10-step process is to write your product or collection key messaging

house in my humble opinion nailing down a strong product messaging house is the most essential step in determining how strong your overall campaign is going to be especially as you start scaling your business because you need to ensure cohesion across different channels this is where you're going to Define all of the messaging that you're going to be using in your launch Campaign which can then be pulled from to use across every single Channel and platform outlining your USPS key features and benefits and the problems you're solving for your customer emphasis on the problem solving my

personal version of key messaging house looks like this on the screen now it's made out of five blocks and it looks a bit like a house or a kind of Roman Temple it's not difficult to make I used to use literally like Notes app would highly recommend trying this instead it is absolutely invaluable to me and to the businesses when it comes to planning our campaigns you should really use it to formulate the basis of every single piece of copy from socials to marketing material to your website the the best thing about this is that

once it's confirmed you and your team or Freelancers whoever you're pulling in to help on this launch can all pull from this so that all platforms are cohesive and sharing the same message what this also means is that if it's just you within your business and you are using Freelancers for some social content or for some website copy or whatever it might be or even if you're just using it yourself you don't need to brief 10 people like you don't need to brief all of these different people you have this all highlighted so when they're

like whenever I'm making any content that's to do with a launch the person who's doing that edit or the person who's doing that copy whatever it might be will have the messaging house in front of them and I promise you it will cut down the versions and the time it takes to create everything by a huge amount so let's talk through it there's the roof which has your overarching message or statement this is then held up by three blocks side by side you could have two or four but three personally is The Sweet Spot you

want Focus within any launch so each block has a key message that is part of the overarching message but with a little bit more detail on the campaign along the bottom is the floor of the house and this is the reason to believe as people call it um so why should your customers give a about what you're saving here's where to throw in a few not so humble brags about your business so how many five- Star reviews do you have how many happy customers said they would sell a kidney for your product what's your trust

pilot rating have you sold out before having a strong and compelling messaging house means that whatever you're working on for the campaign whether it is video scripting social copy or Billboards you are totally aligned on the messaging and you are consistently reiterating your stronger selling points to take this a step further in those blocks below the roof I would recommend numbering those one 2 and three for primary secondary and tertiary messaging this means that the majority of the time you're going to be waited towards your primary messaging that's the thing that you think is the

biggest USP or the biggest selling point in general about this connection but obviously you need other things to talk about too which is where you'll wait towards your secondary and tertiary messaging now we're on to step three so here you're going to draw out your critical path and your activation calendar once you've got your campaign messaging house it is very much time to lock in the key activation dates and timings into your activation calendar so you want to clearly map out every step of the activation from your very first teaser all the way to launch

day itself and you want to put this into an activation timeline now that is obviously all ice and lovely but then you actually need to meet these activation dates and Central to doing this is to cating all the tasks that need to be done into a detailed critical path timeline this then serves as your launch road map or if you want to think about it more simply it's essentially just your to-do list of things you need to do to get to launch point so this outlines every task and deadline you need to hit so that

you can ensure that nothing falls through the cracks or gives you a nasty surprise visualizing the sequence of tasks helps you and everyone else on the project understand the Project's flow and helps you actually identify any potential bottlenecks or blockers early on for example if your content can't go into editing until you've done a campaign shoot and you can't plan your campaign shoot until you finalized your launch Calendar those dependencies need to really clearly be accounted for again this is something that is going to sound over complicated but ultimately the reason you need this timeline

or this to-do list or this road map is because you're going to find this out at some point you are going to find out at some point like oh we've left one day for editing and we actually need a week you are going to find out oh my God I haven't briefed the warehouse or I haven't set aside a day for shipping or I haven't set aside a day for actually filming the content or for doing the press release or whatever it might be it's not that you don't need to do that at some point

you are going to do that at some point so you might as well do it from the beginning part of the launch before you've announced anything before you've talked about anything you absolutely do not want at any point to push back a launch now in my ideal type a universe these dates would be set and 100% stuck to but I unfortunately actually reside in the Real Worlds which means that that does not always happen so flexibility and wiggle room need to be added here I would say that you want to be adding in a buffer

time after every delivery deadline of any important key materials and documents and make sure you're allowing time in the plan for Gathering and actioning feedback at all stages so don't lie to yourself and plan to write 10 email campaigns in a day when you know that that's probably going to mean that you're going to have to reschedule every single thing that evening and for the rest of the week because you didn't actually get it done also worth saying in here if you are using Freelancers especially if they are ones that you don't usually use I

would factor in significant buffers for more rounds of amends than you would probably expect ECT now this is just part and parcel of working with someone new for the first time but you're doing it in a high pressured environment so remember one day for editing isn't enough if you're going to have multiple content rounds because you need to have the time for feedback time for editing time for feedback time for editing now you obviously want to account for as much as possible at the beginning the more buffers the better and then as you do more

and more launches you're going to be able to refine you're going to be able to work out how long things take whether you add in extra stages whether you add in an extra campaign shoot whatever it might be and you can refine this over time into step four which is curating your content calendar now I don't know if you know but it's actually 2024 so whether you or your brand have 100 followers or a 100,000 followers you need to be on your absolute aame with your launch content strategy no matter whether you want to be

the face of your brand or not there is literally no excuse not to be making great content with a very low cost when people can make Tik toks from their mom's spare room and completely blow up their product on Tik Tok shop which happens probably more often than you think so whatever you want this to look like whether you want to be the face of your business or whether you want it to be product only whether you want to use models whatever it might be the barriers to doing that are so much lower than they

used to be when you used to have to have a full production you used to have to rent out of space things used to have to look really high-end the good thing is we don't need that now it's a lot more democratized the barriers to entry have decreased so much and now because you have your overarching activation plan you can start building out your content calendar in detail here I would recommend you start the process by doing a troll of social media my main ones would be Pinterest Instagram and Tik Tok to get as many

high performing content examples as possible so as many things that you think people would like to see a version of for your product now obviously you don't want to replicate these exactly but getting inspiration is what people do from social media so once you've gathered that inspiration I would recommend creating a kind of calendar view and linking these content examples aligned with where you think they should be used in this launch then you're going to use your key messaging house to write out your content messaging and your captions your content plan probably goes without saying

should be engaging it should tell the most compelling story you've ever told whether that's from you or your business this is how you build and nurture an Engaged audience before a product launch which is crucial for the success of your launch but how do you do that I hear you ask we're going to go into it this is how I generally think about a launch so start with teaser content you want to create anticipation no matter what your product is you want to use content that strategically creates Intrigue through things like close-up shots filters behind

the scenes shots or design processes I would recommend encouraging audience engagement by generating speculation and discussion which also then builds a sense of community around your product here is where you also want to be starting your lead generation during the teasing period you should be building a mailing list yes a bailing list email we go into this so deeply within the course it feels weird even talking about the course now cuz it's been secret for so long but it's fun genuin the email is one of the most important things that you could possibly do you

should be capturing a database of people who you know are interested in your product even if they don't fully know about it yet you can do this by using incentives such as exclusive Early Access to highly anticipated launches launch offers such as 10% off your first order if you join the wait list etc etc you'll have seen it everywhere this warm mailing list is then going to be completely invaluable to you when it comes to sending targeted marketing to convert customers on launch then you want to announce your new product on announcement day I would

recommend introducing your products or product while building anticipation and providing key launch details announcement content should always be your strongest content I would always frontload launches so momentum wains so you want to strengthen your strengths at the beginning of the launch period the caveat to this is if you are doing a launch period that's over like 2 3 weeks in which case you're probably going to want most exciting Plateau a bit and then go back up to most exciting before the launch period when you're re-engaging people but I would personally recommend a shorter launch period

but that's just me you want to use highly engaging storytelling campaign content to connect with your audience highlight the problem your product solves why did you create this in the first place like why did you think this even needed to be invented talk about its design details and its benefits this will all create a compelling narrative that drives action whenever I'm planning my personal content or brand campaign content I am always thinking about storytelling first because there was a reason that I wanted this product to be created so whether that's the story of how the

product came to be in the first place why we're restocking a product or why we came to certain design decisions you'll have seen this all over mine and my business's social media every storytelling post will obviously be different based on the story of that individual product but generally they will have a similar structure and that structure is solution method and it will always answer these three questions again very proprietary information that I have never come even close to sharing in this detail before and we go into a lot more detail for um in the course

this was a big part of what I wanted to share and like get down on not paper film so these are the questions that you want this content to answer what problem is your new product solving what solution have you come up with how did you go about about making it what's special about it what makes it unique all of these things will be incredibly helpful not just in building Affinity with the product and desirability with the product but also doing that for the business as a whole and building this kind of community who want

to know more after you've done your full announce product education content should go deeper into these USPS and problem solving elements to equip potential customers with all of the information they need before deciding to purchase at launch time you don't want them to get to the point where it's launch and they're like I don't know x y and Zed about the product so you should focus on deepening the product education to both build trust and understanding between your brand and your audience I'd really recommend doing this from a storytelling point of view to further highlight

the journey behind the products it's problem solving features and obviously its unique selling points for example if you were launching a makeup product here is where you want to go really in depth about what is special about the formula does it have any skincare benefits if so what are they and what ingredients C the benefits how does it apply to different skin types what is the recommended way to apply it what is your full color range and then talk about the packaging what is it made from does it have any unique features that make it

more user friendly or even maybe more durable if so how and why and honestly especially at this stage I'd forget about this being too marketing ready how would you describe this new product to a friend I actually cannot tell you the amount of marketing plans I go back on being like bring this more down to earth like FaceTime to a friend like FaceTime to a friend like it should not sound like a billboard it should not sound like a TV ad it should sound like how you would describe this new product to a friend why

do you think they need it why did you make this versus the ones on the market this pre-launch education is essential to inform customers to be able to make an educated purchasing decision and therefore Drive higher conversion rates then launch day content should just reinforce the most compelling campaign messages to get a bit of a all together now before you're actually launching as you approach launch day your audience should now be engaged and ready to convert on launch day I would recommend re-emphasizing key benefits and unique selling points to convince anybody that may be on

the fence and address any potential customer concerns through Q&A stories you'll start to notice some playbooks that I use again and again and again um and are very much refined and as I said go into much detail on in the course I've tried to put as much as possible here for free but as you can probably tell that is a chunk of the video already so we're on to step five which is designing your paid ads strategy so now you've sorted your organic content plan it's time to work on a paid ads plan this is

about strategic play not just spending now is the time to also fully plan out your ads creatives in case there's extra content for these that you need to capture so just to explain that further you might have a huge content creation block as part of your road map and as part of a shoot but you might have only selected content that you want to use on organic socials rather than actually putting paid spend behind I will caveat this by saying that I do think best performing content on social often leads to best performing content on

ads so don't worry too much about making sure you have like billboard worthy ads some of the best ads we've ever created are very social thir like painfully social first so to do this paid ad strategy you want to confirm deciding factors such as which platforms you're going to run your ads on what spend you're going to put behind the overall ad campaign and what the campaign kpis are don't worry too much about confirming how much spend you're going to put behind which creatives because this will likely be informed by how well they do you

always want to strengthen your strengths you don't want to put more money behind an ad that's not doing super well just to get it up to level you always want to strengthen your strengths for example if you're running ads on Google what keywords will you target what is your target audience actively searching for if it's Tik Tok What trending content is working well on organic right now can you create promotional material that weaves this content into your ads if it's meta what images should you test natural or professional what videos should you test selfie style

and low budget or on shoot location with high-end photography what I will say is that earlier on you probably want to have a kind of MVP version of what your shoot and ads and launch strategy will be overall because yes you could have like an enormous campaign shoot for your new product but you could also have a lot of success by just doing a social shoot and repurposing that content with extra text Etc into an ad so you might not get your dream launch campaign right at the at the beginning but what I will say

is we sometimes don't have a campaign shoot for example it will only be if it is a really big launch and it's worth putting that extra spend behind because you can do so much with social media only this strategy should be about maximizing your budget testing new formats targeting the Right audience and extracting Optimum value it is very easy to lose money on paid ads don't overthink it but you do need to make sure you can turn that hard-earned spend into lucrative investment we're not just talking about visibility we're talking about strategic placements ensuring that

every penny spent is a step towards not just visibility but conversion and on this like any channel you need to understand the nuances of each platform when I say you want to decode the algorithm I don't mean that you suddenly need to become a coder I mean that you want to make eye-catching and memorable creative and ensure that your brand doesn't just show up but actually stands out in the crowded digital space at TPM and shreddy for example we are always testing different types of paid ads whether that's putting money behind organic content or creating

more traditional sales ads the key here is testing and optimizing and the great thing about paid social ads is that you don't need gigantic budgets to start testing it's not like back in the day where you had to have 50 Grand to buy a billboard or a TV ad or whatever it might be you can put ads out dependent on platform with like 50 to 100 quid and what I'm going to say next I cannot stress enough your ads do not need need to be clinically Polished in fact please don't do that 99% of the

time it will not work painfully organic is the key here the more natural native and off the cuff your ads are more often than not they will be better assets for driving sales the way I can explain this is to say that like do you go to social media to see a billboard do you go to Tik Tok to see a TV ad no like that's literally not why you're on the platform if you're on Instagram and the other content you're seeing is selfies and natural content in this painfully organic content I talk about then

you're much more likely to pay attention to Brand content that is in that format that's why influencer marketing works so well because it meets the customer where they are so please do not stress about doing a 10 grand campaign shoot when that's first of all not in your budget second of all not even that effective it's only really a nice to have when you get to being a much bigger business in the content itself the key is to always be thinking about the hook what message are you trying to get across what angle are you

testing what value proposition do you believe will convert to the best as a general rule obviously your hook will be inspired by your overall messaging house but I would say that the most hooky of all the hooks are always problem solving based so you'll see someone saying I don't know about you but or I can't believe I didn't know this before but or whatever it might be and then it will go into solving a problem that multiple people have those are much more likely to get you to watch and listen and ultimately hopefully start to

develop a relationship with this brand whether it's just following them liking or even buying the product step six we're going to talk about planning the visual assets and shoots if you need to capture socials or ads content you want to be creating a detailed shoot plan containing your budget inspo asset requirements and location and contractor options when you are shooting my main piece of advice would be to please God skip the force cheesy smiles and Argos catalog style Ecom images it is not just about Aesthetics you need to tell that visual story of your product

for your shoot plan strategize I would suggest first things first you want to visually Define your brand identity you want to have a think about what the story of this overall campaign is it doesn't need to be something huge and really creative and telling like a magazine type story it can just be like we really want to educate on this and we really want to highlight the fact that this problem XYZ problem doesn't need to be an issue based on that I would brainstorm the type of location that you're probably going to be shooting in

is it going to be an Ecom studio with a Cove or a shoot house where it looks like someone's home then I would recommend spending a bit of time Gathering references from wide sources as I said I really rely on Pinterest Instagram Tik Tok I actually have an ongoing folder that I constantly update so the next time I'm planning a shoot it's really easy just to troll through that folder and add references and I would then use this to create a shot list so say you've chosen 10 references that you'd like to create your own

version of you can start to put this into a shot list you can start to have other relevant things like what outfit are they going to be wearing what location is this one specifically in then which model is going to be shooting this if that's relevant and then you can even assign times to when you're going to be taking each of these content pieces within the day as part of this you then want to build a call sheet to act as a schedule on the day and I would say a big old Excel document to

house everything in one place then you need to start getting that booked in shoots can take a while to coordinate so again you do not want to be leaving this until the last minute for example you might need to order extra shoot samples of your product you will likely need to hire contractors such as photographers or hair and makeup artists a lot goes into it so don't leave it to last minute you can do it as big or as small as you want but just don't leave it to last minute step seven I want to

talk about your PR and influencer marketing you want to decide at this point if you want to get influencers involved or if you're sending out PR packages again you want to make sure you've got everything sorted for this well in advance so not just as you feel like you got to be sending things out to people so you need to think about designing and ordering the pr boxes reaching out to creators which takes a lot more time than you could possibly expect writing your content briefs and everything for paid Partnerships this is something I could

obviously talk to you about for hours and hours I have worked in influencer marketing from every single side so I have so much to say about it and what makes it useful what makes it too expensive what makes it actually conversion ready and that is why I spent so much time on the classes resources and templates for this within the business method platform we cover everything from ugc to finding and Contracting the right influences for your product and just about everything else you need to know to execute effective influencer marketing now when I say proprietary

information the influencer stuff that is like that is my baby I have built that up in every single business and I have worked on all sides of that so I'm saving that for the course hope you'll forgive me but yeah I'm really excited about it cuz again it's the type of thing that I haven't spoken about in that much detail for ever so on to step eight planning email and marketing campaigns Do you want to build out your email strategy to align with your overall campaign plan product launch email campaigns are to generate excitement build

anticipation and drive sales they should aim to engage potential customers highlight the USPS and benefits of your new products and prompt a purchase on a launch obviously that's what you want I would recommend this as a rough email setup you're going to want to tweak it based on your capabilities Your Capacity as a team your spend but I'd first recommend that you send out a teaser this should give your customer a sneak peek or a hint about the upcoming product building some curiosity and excitement next to your announcement this is going to be where you

fully reveal the product and provide key details such as the features benefits launch date and time and then you want to further highlight the USPS and benefits if it's food for example here's where you might give a breakdown of the ingred ingredients outline the nutritional benefits or show different ways to use it in recipes then is your live now email which you should send as soon as your product is available to buy taking them directly to the product page as well as your launch campaign you should also think about your automated flows here do you

want to update any upsell automations to include your new product do you need to build any new flows for your new product we are getting very very close here we're at number nine which is all about completing a launch risk assessment conducting a launch risk assessment is another ESS ual step in the planning process you want to be anticipating potentially external factors that could disrupt the launch plan such as delays in stock orders this enables you to put in place proactive mitigation strategies and contingency plans you also need to be carefully tracking your supply chain

and operations during the leadup to launch obviously you want to be making sure that your product and your packaging is literally in your hands or in your warehouse and ready to be shipped to customers before you start marketing your launch this might sound obvious but I know the Temptation when you get a sample of something especially a production sample to really start heavily teasing you can tease but do not say a date because until you have that product in your hand and it is ready to ship anything could go wrong let me tell you that

for free any product business owner will be no stranger to the fact that this area is the biggest cause of issues and delays so leave nothing to chance and give yourself plenty of leeway I've obviously done a full very comprehensive launch checklist in the resources of the course itself so that you can make sure that absolutely nothing is left to chance but on to step 10 which is the website setup and Ecom tactics of course for any launch you want to be deciding which commercial levers you are going to be pulling will there be any

special offers or deals like product bundles shipping discounts or multi- offers of course as part of this you then need to get your website prep I personally have used Shopify for every single business like genuinely every single business I've also worked with them so full disclaimer that I worked with them before this video is not sponsored at all I genuinely use them for every single business um but I can't say that without disclaiming that there are loads of great platforms out there personally Shopify is by far my favorite that is all I want to say

if you are using Shopify you can create a new unpublished theme so that you can start designing your launch website in advance so you want to be creating your product listings updating your homepage building learning pages and you do not need to be a coder otherwise I would not have been able to do this when I made my original first website it is very intuitive ideally when you get to the point where you're approaching launch day all you have to do on the back end then is just add your product inventory when it's in the

warehouse if you have a warehouse or at home if you're doing at home and then publish your new website theme it's already you don't need to be building it on the day please don't do that just make sure that before you publish your site publicly you end to end Test the full purchase Journey as if you were a customer landing on a website for the very first time you can do this very easily and Shopify by password protecting your site for a brief period before launch so that you can finalize and test in a live

environment that's probably why you'll notice that some of your favorite shops their site is locked like an hour before their launch you should be checking the all of your links and CT which is call to actions are working properly check there are no errors or mistakes in copy check your imagery is displaying correctly I would check it on incognito on a few different browsers get a friend to test it and then actually Place some test purchases here you want to be checking that everything is functioning correctly on the customer end but also that they're pulling

through to fulfillment correctly if you're using a warehouse trust me when I say this is so important it's boring but it's much more boring to do it when people have actually had issues issues with a customer purchase Journey create a whole world of operational and customer service issues but you're also absolutely going to lose customers if that process isn't working properly so make sure you check it finally be prepared with your customer service setup especially if you're expecting a lot of traffic or especially if you don't have a customer service team I would recommend before

launch checking whether you need to add any new FAQs because that's going to stop people going to customer service check that your product details shipping information and customer policies are all relevant accurate and up todate throughout your launch period make sure you are meticulously monitoring customer service channels and comments and DMS on your social channels and responding quickly I always try to increase resource and therefore bring my customer customer service response times as low as possible around launch so that we can efficiently manage individual customer problems but also quickly identify if there are any widespread

concerns that you need to address or sort out now look as I said I could be here for hours and hours and days and weeks and months and years talking about all of this and I hope you have really enjoyed this three-part series I honestly wanted it to be as much free information as physically possible to be able to give away at this stage for you to be able to work out if this course is your type of thing but just to take you through the kind of module and class structure so that you can

work that out more in the classes we go all the way through my own personal journey and experience how to identify business opportunities and the tools you can use to help you with product ideation tips to choose a brand name how to set up your business the basic financials you need to understand to succeed how to work with manufacturers to make your perfect product we will also cover personal branding how to be the face of your brand if you choose to do so marketing strategy across ads influencer email marketing messaging and content strategy and how

to sell your brand online and so so so much more those were titles and there are 55 of those titles which have entire equivalent classes and resources within the course itself as I said we made over 60 real and usable resources I said at the very beginning of creating this course I was like I want the price to be worth if you didn't get any of the classes only the resources to be worth how much the course is and we've worked very very hard to make sure that is the case so they include things such

as campaign messaging house templates content calendars project and task managements full launch checklists the idea is that and the non-negotiable for myself when setting this course was I was like I want someone to get this course and genuinely to have everything that they need like I can't do it for you of course but to have everything they need where when you come across a problem you're like oh I can watch that influencer marketing course again or the ugc one or the one about the financial or the one about how to increase your aov or whatever

it might be and equally to never watch the classes again after you've originally watched them to have all of the resources and genuinely be able to use them for your business for the rest of time so as I said for the first th000 people I wanted to set it at a significant discount so that will be 249 just for those first a th000 people and I just want to end by saying for anyone who does decide to do the course I am so incredibly excited for you um I hope you absolutely love it I hope

you take the leap that you have always wanted to take I hope it gives you all of the realistic and actionable and important information that you will need to get all the way from even thinking of an idea all the way to scaling I am incredibly incredibly proud of this product I am incredibly proud of the fact that we have stopped and started it so many times because getting to the end of editing wanted to go into more depth into 10 of those different topics whatever it might be um I this is exactly what I

wanted to create and I'm really proud of not stopping at the point where it would like I know it would sell and I'd be able to Market it correctly and I cannot wait for people to try it and if the course is not for you at this stage I hope you really enjoyed these videos and got a lot of information from this three-part series please let me know any types of content you'd like to see more of it's unlikely we're going to be able to do a full production like this again because this has been

weeks and weeks and weeks of non-stop filming um but I can always do a little Tik Tok on something that would help um so thank you so much for watching I hope you really enjoyed it and have a wonderful day [Music]