I was in an elevator at this hotel and I was seeing ads there was this company bright logo few different colors and I remembered it because eventually when I was speaking out of event I saw their Booth I saw their logo there so I went up to them and I was talking to one of the gentleman in marketing he was telling me spraying your advertising everywhere is a guaranteed way to win and I told him spraying your advertising everywhere isn't a guaranteed way to win it's a guaranteed way to burn money and his belief was
if you just put your ads out everywhere people will get to know you and eventually you'll end up making money so then I asked him what's the profitability of your company he's just like yeah we're losing more money than ever but more people recognize our brand dude just spraying it everywhere you just see too many irrelevant people I think this is one of the worst ways to Market and if you look at most major corporations that spend money on Advertising they would have every soccer pitch every football pitch every NBA pitch labeled after their brand
name if it was that Roi positive but it's not hence you see a ton of them not do it anymore
