Startup ideas and frameworks to make you wealthy.

There's an opportunity to build a social media insurance company I mean if you have an email list of 400,000 people like that's easily worth four plus million dollars that's a that's a mansion that's that's a mansion on on 20 acres you know so it's like of course you would spend a certain amount per year to make sure that if a Black Swan event happens or you do something wrong or you have an employee who goes off you know awall we will write you a check for X XYZ amount or will help you get back that

account you're selling peace of mind yeah and if you can sell peace of mind you're going to be very wealthy I feel [Music] like Natalie Ellis the queen of startup ideas herself blessing us thank you for coming on I'm excited about this I love getting a chance to talk ideas like I always daydream about starting other businesses when I should not be starting any more businesses so this a perfect excuse exactly this is for me this is fast food like this podcast is fast food in the sense like I need I need to get this

out there it's my it's my guilty pleasure I need to put these ideas out there and I know you have some ideas for us yeah I have loads tell me where you want me to start wherever you want to start you know what I've me thinking about about lately is um obviously just had a baby 2 years ago and have been in my own postpartum Health Journey which is before I had a baby I found it really easy to work out and be healthy and like do all the research and I had more time than

I have now but since having a baby I've realized for me Wellness is very much it's mental health it's your physical health it's everything allinone and I've been been daydreaming about starting this company that's specific like I love a niche I feel like you I love a niche that's specifically for pregnant or postpartum women to come and just take every single box when it comes to health and make it so easy for them like I would love when I was pregnant for someone to just give me this all the list of like the mineral testing

that I should be doing the gut testing the blood work and then have one person read the MRI like have one person read all the information and then give me a full plan based on that cuz I'm so used to going to different people for different things or I do feel like a lot of the companies out there that do this are very masculine and male focused and are like Fast coal plunge like all the things which is great but not necessarily what you want when you're in like that stage of your life so that's

that's one idea that I have that I just wish someone would run with I feel like you could make it really high ticket like make it expensive put together these packages that you know you sell you sell to fewer people but you just give the best service and really take care of women and like take that one thing that's in their mind like completely off their plate so I feel like any Market where there's an overwhelming amount of information which is this and people willing to spend money which is this like you know if you're

newly pregnant for example like you want to spend you know it's all about your baby um and so I think check checkbox I think it could be really interesting if you did either a text or email like it's basically a newsletter or or just like a text every week like every week we're going to send you a text and like here's what you need to know and and I you know and and just make it like re remove the noise you know what I mean yeah I could totally see that like they text and it's

like here's the specific things you want to focus on this week and it's just done and you could maybe even text them back to get more specific advice like I'm having issues with this I'm having issues with my milk supply I'm like cuz there's so like I remember when I was postpartum there was so many supplements I couldn't take but then you can't just like call your doctor every single time can I take this can I take this so like having someone that you can just ask those questions to I feel like people would pay

so much money to have that solved for them totally and then and then yeah I think once you there's a few ways where you can extend this business so one is is of course you can go like after postpartum partum you can you know as the child gets older you have new needs so you can like extend it that way eventually you can you know as soon as someone gets pregnant download this app or or whatever so you can you could you could extend it I like that um how would you actually grow something like

this so let's just say you wanted to build something like this how do you you know I you're you know you've built Instagram audiences with 3 four 5 million followers you know probably hundreds of millions of views at this point uh You' Pro you've you've done eight figures in revenue from those audiences like would you do an audience first approach with this I think if I was to do this what I would do is put together like a very detailed package and a very detailed person and I would just do direct reach out like actually

email the person something like very compelling direct response like here's exactly what I'm going to to do for you and just directly reach out to people get them on calls and sell them in I would probably also do it for free to a bunch of influencers who have audiences of the women I'm going after like looking for influencers who have audience of women who are pregnant or newly postpartum and actually are looking to pay for a service like this but when I started see your mama which is a mastermind for seven to nth figure um

Mom entrepreneurs this this was my Approach I literally wrote down in my notes app all of the women that would be a dream to have in and I just reach out to them one by one and it was so easy like they were like this solves my problem I sent like a 7 minute loom video they were like this solves all my problems sign me up so I feel like I'd probably just do more of a sales approach than an audience approach with this one and really get that product Market fit because I feel like

people are going to come back and say well Does it include this Does it include this I'm looking for this and you can like tailor what you're offering but I feel like you could get to Seven figures so fast just doing that with no audience at all and then if you wanted to build an audience you totally could but I feel like I probably wouldn't would you hey everyone if you're anything like me you've got a ton of design work that you need websites landing pages emails social assets you name it but you don't just

want beautiful landing pages or beautiful websites you want the stuff that's going to convert you want the stuff that's going to actually drive value that's where design scientist.com comes in it's an agency that for one monthly price will do all your design work all your copy work all your engineering and do stuff that actually scales your Revenue you don't need a designer you need a design scientist let's go design scientist.com I liked it so much I invested in the business I mean I always start with build building an audience just so I can even if

I don't use the audience just so I could understand the audience better and understand the positioning and ab test the offer so I would I would concurrently build the audience even if I don't really use it my qu I have a question for you on like that loom video strategy that worked for you because I mean if if I'm getting a DM from Natalie Ellis like I'm opening that um but how important was the fact that people trust you or you know do you need a creater type co-founder with something like this I don't think

you need it I will say it's definitely been an advantage for me but I received this email from someone about a month ago and she is a stylist and she sent me this email and I've never heard of her before and she was like hi I'm getting back into business after taking the last decade off to have babies I was a stylist I'm getting back into it just open very honestly so like I went ahead and pulled 10 looks for you that I think you'd absolutely love I've linked all the looks in the PDF you

don't even have to reply to this if you don't want just go ahead and buy the outfits if you love it if you do like it and you'd want to work in a more formal way let me know so I opened this it was like this PDF made in canva and it was um 10 looks pulled for Natalie Ellis here's Natalie's style summed up and then it was 10 outfits on 10 different pages with all the links and I went through I absolutely loved it and I got back to and I was like okay I

want to work more formally with you and I've just spent I think I think I've spent maybe $2,500 with her to have her pull all my looks virtually I never heard of her before but I feel like she reached out with such a personalized approach she doesn't have an audience or anything like that but she just puts so much time and effort into it it like really caught my attention so I could see if you didn't have the social capital doing something like that could actually really work totally yeah I think you don't really need

the social capital it obviously helps you just have to your offer needs to be dialed you know your offer needs to be super dialed and and you have to build the trust another way so uh I just hired someone who came personalized approach like you said Loom which by the way is the best for you know a two-minute Loom and it was just like hey I'm 23 years old I've done XYZ things I think that I can help you in you know this category in this C it was it was like growth and um just

made it really easy for me and I was like okay it was $7,500 and I was like okay this is a random DM but like here's my credit card yeah when someone reaches out and they directly solve your problem in the most convenient way it's you're like yes please I'll totally sign up and I feel like you I feel like you could do that with this idea or similar spaces if you don't have the audience and you are like okay I my Revenue goal is this I would just do more of that but it's like

I also feel like and this might upset people but I feel like sometimes people are not willing to go the extra mile and they like just put out the most basic and expect it to work like I'm hiring right now and some of the applications I get in I'm like on what planet do you feel like this is a good application oh I get some people reaching out selling me stuff my DMs and it's such a generic copy paste I just think if you just went the extra mile there's so few people willing to do

that you're going to stand out and I think that's the approach you need to have especially in the start phase of a business like how can I go the extra mile to really dial in my offer make it completely irresistible maybe do some of the things that unscalable but it's going to attract the right people to me it's going to give me feedback on my product and and then you can scale that way but I don't feel like a lot of people are willing to go the extra mile or I don't see it I mean

they're not and and On hiring like I I actually review every single person that applies to lay checkout and I'd say 20% of people that apply to lay checkout the there's like a reason field it's like why do you want to join and they say to learn the number one reason why they're applying for this job is to learn from lay checkout or learn from Greg Eisenberg it's like that's not why oh I'm going to go pay you $80,000 a year or $100,000 a year to just like come and learn what we're doing and then

so you can just you know in in six months or nine months just go and start your own version like no that's not the right offer you know the positioning should be you know you've got this business I think I'm uniquely able to help here's a couple ideas for you and you know hiring when you're when you apply for a job it's the same thing as as you're selling yourself ultimately right so and sometimes we'll have people complete um test projects and I've even had like I have them complete the test project and put it

into the application have some responses saying I don't work for free like well you're not working at all bye-bye mic drop that's so good oh my goodness it drives me insane but yeah it's like taking that approach like I feel like every successful entrepreneur that you speak to has and probably is still willing to just fully roll their sleeves up and and do the things most people aren't willing to do and you know spend the time on a proposal that might not even get a response but know that the work you're putting out you're really

proud of and you can see where this is going and I think you have to be willing to do that with any idea and then you can pivot you'll get great data but yeah I I I don't think it's hard to go the extra mile I don't think it's hard to like do something incredible because most people won't do it yeah totally and I think two minute looms oh my God just do a twoin loom and get your background right get a get a microphone spend $50 or something on a microphone so you sound good

be excited and write a script yeah don't just like talk you know just oh let me yeah I'm just going to talk no no no write a script write a script do you ever think about that if you all are starting from scratch right now like yes people can say you know the job market saturated or the entrepreneurship space is saturated this industry is saturated whenever I'm looking at starting again from scratch I actually feel like I'm so well positioned to start again because I'm just willing to do those things I'm willing to think about

does my background look decent you know am I willing to prep for this call I'm just willing to do those things and I feel like if you go into this into anything applying for jobs startup ideas anything with just this attitude of expectation you're just not going to get there and I know that's like harsh to say but I I also don't think this like jenzy movement the quiet quitting all that stuff I don't think that's really setting people up for Success at all I have strong opinions on all of that a friend of mine

a friend of mine text me this morning he was like how's your experience with the Twitter algorithm recently been and I WOTE most tweets get way less Impressions but sometimes you go ballistic he writes my engagement has been trash and he works with a Ghostwriter he writes my content guy who's genen Z literally quit because he couldn't deal with the low engagement [Laughter] ha if that doesn't sum up this conversation I don't know what is like that's who you're competing against like you you on in the hiring Market you're competing against that the job market

you're competing against that and then and then go you know in the startup ideas in startup space that's who you're competing again so I think that going back to to your idea it's like you just have to be a little more polished you just have to uh do a little more and people will appreciate it and that's why cold dming does still work yeah it it really does still work it's not S I don't feel like and you know I'm still a big advocate of building audience on social I don't think it's too saturated I

just think it's the way that you approach it if you're going to approach it trying to do the same thing that everyone else is doing and have this low effort approach I don't think you're going to get the results that you're looking for so yeah across the board um what are some of your startup ideas lately like oh let me consult my my list all right I'm going to put my list okay here one for you okay I A friend of mine called me the other week and he goes dude you're not going to believe

it my Twitter account got suspended this is a person with 500 plus thousand followers and why did it get suspended he was he was basically in an engagement pod so he would tweet out something he'd post it to this group chat they would all come in reply sometimes retweet him and it's actually against Twitter Twitter's terms of service to to do that his account got banned he was in tears guy literally in tears and it got me thinking that um there's an opportunity to build a social media insurance company okay so pay us $1,000 a

year and in the case that you know your account gets taken away we will write you a check for X XYZ amount or we'll help you get back that account it's basically just I you know I would pay for that you know and I'm not I'm I don't do engagement pods or stuff like that but I would just pay a fee to make sure that uh I don't lose my account from some Black Swan event this exists I just got pitched on this are you kidding me yeah I just got a company reach out to

me pitching me that's all they do is social media Insurance on your account and they'll pay you oh let me find it there's actually when I looked into it um even the company that we currently work with for business insurance now offers this it's wild let me find see if I can find it in my inbox like it blew my mind that this was a thing get dn.com SL Instagram but it's insurance for digital assets so it says this is for influencers and Shop owners to coaches and artists insurance for digital assets is essential for

anyone who relies on web for their uh content and their income so they will literally ensure your Instagram your YouTube twitch Tik Tok nfts soon to be Twitter yeah it's genius so this is brilliant this is brilliant the way to do this so I still think there's an opportunity Notch is going very horizontal so they're they're basically saying like we're you know they're trying to be the Geico of digital assets I think the way to do this is I would create a bunch of sub Brands so it would be like twitch Insurance X Insurance YouTube

insurance and then and then you know it's just a bit more Niche and and I think that you know if I got reached out by someone who just focuses on Twitter X insurance and that was where the my bread and butter was I would trust them maybe a little bit more than something like Notch that's really smart like you feel like they would just fully focus in on that totally also also like you know I see it says Twitter Insurance coming soon I don't want to be the first person that they're going to Ure I

had a you know there's a 401k company I won't name them but two years ago they launched and I have my 4 K with some like boring Bank Fidelity or something like that and uh they they hit me up great pitch great pitch great Loom with it and you know cold DM and I was like I love this and once I went and looked at moving my 401k they're like oh you're going to be the the first person to to actually move your 401k and I was like respectfully dude I'm out I'm out yeah no

one want that no one wants that yeah okay good call I like that I like that idea of having sub Brands actually and just like feeling even if it's the same company but feeling like they they know exactly what they're doing they understand it inside out cu you're right as well most people do go heavy on one platform specifically yes so that makes total sense I also feel like I wonder if people would ever Ure email lists cuz that's also such a panic for people what would happen if yeah if I ever lost my email

list oh my God like do they would they Ure email lists I had how big is your email list I mean it changes all the time it's around 400,000 now but I had a situation last year last October I had this C DM I mean we're talking how they can be good this one went kind of South so and it was a cold email and they were talking they were on my email list and they feel like we could boost our open rates our open rates were about 32% could boost our open rate R click

through rates and I dug into this company and I actually knew the founder not super close but knew the founder had mutual friends and I thought yeah let's give this a shot anyway they came in and what they actually did in our account got us blacklisted with Google so our email open rates went from 32% to pretty much nothing like we were getting barely anyone opening the email list and overnight I was worried my entire business had just like went to and we had to go through a whole process of run Ting it and that

was a whole thing but in that moment I to have insurance on your email list would have been golden and also having someone like having an insurance company like that you could reach out to and say okay I've lost my entire email list has been blacklisted what am I going to do like they would probably have steps to recover I felt like there was nobody could help me I was getting different advice from everyone and most people are like you know this is just a process I eventually did figure out how to do it but

it was a nightmare and I would pay for insurance to have someone to like call in an emergency situation to just resurrect things 100% I mean if you have an email list of 400,000 people like that's easily worth four plus million dollars so that's a that's a mansion that's that's a mansion on on 20 acres you know so it's like of course you would spend a certain amount per year to make sure that uh if a Black Swan event happens or you do something wrong or you have an employee who goes off you know awall

there's someone you can call and and I think I think this is a really big business idea and the way I would do it is I would again focus on these different niches so let's just say newsletter I'd even start even more granular I'd be like I'm only doing beehive newsletters so I would be like the Beehive newsletter Insurance person and or and Company and what I would do is I I would prove out the model and then Al partner with beehive right so once you partner with beehive they can just upsell it you split

the revenue they're happy because you know they're making more money you're happy because you now have distribution through them and eventually I see you can easily sell one of these businesses to beehive because they're gonna want that internally that is a genius idea wait how do you do this podcast and not go start new businesses how do you well the beauty is my my job is to start new businesses and buy businesses okay so like I might start this business honestly I might text Ty you know DM Tyler after this from beehive and be like

let's do this thing can I be involved yes yes I mean that's why that's why I do this you know that's why I do this that is actually a genius idea though because I would have absolutely un beehive by the way were the only people that helped me resurrect my list of anyone really yeah so it was costing me um I was spending 50,000 a year on a different platform and when this happened I couldn't get in touch with anybody and I've been with them I've had a big email list for a really really long

time like eight years maybe and way before it was cool and I was couldn't get in contact with them they kept sending me to live chat people kept saying they couldn't help me I was asking for a phone number no one would help me and I reached out to behive I was like please can somebody help me like have this list I I don't know what to do they got on a call with me right away and we're like okay let's talk this through and it was the most help that I've had and we switched

to them we went from spending that much money to spending 10K a year or something like that and it's been the best experience ever and just instantly they this helped me like it actually felt like someone cared enough to like help me solve the problem but that blows my mind when you can be a client for so long and spend so much money with someone and you can't even get them on the phone like that's the easiest way to lose business and and that company keeps losing more and more business to platforms like beehive totally

totally yeah I mean I think uh what they did for you is almost like something they should have charged for um but they don't they just give it away for free and I think that's why this insurance idea for beehive makes so much sense because they'll be able to upsell that and that's the reason uh Shopify has I think three plans I think it's Shopify the regular one which is like 30 bucks a month and they've got a mid tier and then they've got Shopify plus which is basically their Enterprise plan and a big reason

why you're on their Enterprise plan which I think is $2,500 a month is you have someone to talk to you have someone you have a shoulder to cry on and that's worth a lot it's worth so much when your whole business is wrapped up in your email list which most businesses should versus social you have to have someone that can support you we need to do this idea that and I also discovered something during this process of how to resurrect your email which I don't really want to share right now but if anyone's like in

the is in the situation they can message me but I learned a lot and I feel like an insurance company could totally charge for that information because it's very Niche information like you Google it and you're not going to learn how to get off a Google Blacklist unless you're like sending you know to a very small segment of your list over and over and over again the company that we initially worked with charged us 20K for Consulting they couldn't solve the problem they were like yeah it's probably going to be 3 months and we'll just

start by sending emails to a couple thousand and I was like this doesn't work for me I can't have my whole business stopped for three months so yeah like what planet do you live on yeah like that that's not going to work for me I need a solution like tomorrow I need to and I had Partners like I had to cancel Partnerships like sponsors cuz I wasn't going to put it out and then have no one open it so so it's like it impacts so much of your business like let's say you have so we

have sponsors locked in for 12 months at a time you should be able to give that in info to your insurance company and like let's say you have to close that sponsorship down you'd still get paid out what you would have from your sponsor like it's worth its weight and gold and I feel like a lot of people on beehive would want to do that because they are locking in those longer term sponsorships now they're monetizing like crazy 100% so I think the one take I have for people is if you're coming up with startup

ideas this category this trend is businesses for people they're should they're shoulder to cry on businesses yeah you can you can just brainstorm a 100 ideas just on on this and I think it could be beehive it could be a bunch of different categories but those are some of the best business to be in and that's why Warren Buffett Berk sure Hathaway you know their biggest businesses are Insurance businesses Geo Etc because they understand you know what is an insurance business an insurance business is there's a certain amount of risk that a bad thing's going

to happen but you're an expert you understand what that risk is so for example uh I was just watching the an uh annual meeting for Brookshire hathway and they had this guy named ajet who runs all their insurance businesses and he was saying how there was like a year or two where Berkshire hathway did not Ensure any any homes in Florida because they based on their research they're like there's going to be a hurricane uh and they're going to lose a lot of money and then but now for whatever reason they have data that's saying

we are going to insure in Florida so as risks changes they decide you know what to underwrite and and how to how to think about this but insurance is an incredible business why because you're selling something let's say for $5,000 a year and it's literally a piece of paper that says if this bad thing ha bad things this bad thing happens I will give you money or something but it's you're you're getting all the funding in the beginning right yeah um so it's a beautiful business model if you understand how to underwrite for risk that's

so smart I even think too about like should at cryon businesses like when your ads account gets shuts down and your whole business relies on ads like there's so many these little spaces where business owners need shoulders to cry on I love it uh we have time for one one more idea I could either give you an idea that you can give feedback on or you can give me an idea it's up to you yeah give me an idea cool let me pull it up so I saw this tweet by this guy at Canada Caz

someone needs to build an AI agent that is good at financial analysis they will make an obscene amount of money and make the world a better place by freeing thousands of hours a day that some of our smartest people spend typing numbers from annual reports into Excel sheets and then people responded there's this guy named Sheil manote who writes I get at least one pitch a week on this topic but I haven't seen anything compelling yet I think this idea around a financial advisor agent is kind of the dream I'm curious what do you think

of something like that because when you think of a financial advisor for example they act like an agent they act like AI right they're like okay what's your risk tolerance what are your goals and then they have like you know a model based on based on that we're going to buy companies like this and it just feels like something that the best possible financial adviser to me is probably an AI agent because they'll just have access to way more data and they'll act with less uh you know humans act when fearful when they're fearful when

the market goes down they often sell uh when when they're when the market goes up they end up being greedy so I'm curious what do you think about this idea around building AI agents for you know the financial world yeah I could totally see that I feel like too it would be really great to have someone that you can come to or like AI that you can come to and say give me just lay out all my options cuz I sometimes feel like with financial advise that you kind of the quality of the advice you

get is the quality of the questions that that you ask but I often don't know the kind of questions that I want to ask and so I could see someone an AI coming and like laying out all your different options and playing out all the different scenarios for you and you deciding which one you go you you want to go into because if you're someone like me who doesn't know I just fully trust my financial advisor I don't really know the kind of questions to ask I'm like uh take care of my money and help

me make more but I don't really I would love to have that more laid out for me but I also could see that working generally in the business space like I'm not from America so having a company here I find really confusing like setting up your company and then the different reports you've got to file every year and then all the tax returns and all the all the so many things it would be so great to have an AI that just is on top of all of this stuff and comes to you and says okay

we need to file this report now we need to do like there's so many different things like that for every different country as well and if you're running a company in multiple countries be so good to have an AI that just scourers like all of the different laws and different things you need to do and brings it to you okay I have an here's the idea I I've got it okay it's called have you thought of this.com that's good okay and what it what did is it doesn't replace your financial adviser it doesn't replace your

lawyer it doesn't replace your you know business advisor but it acts as a third party that's unbiased that sends you a weekly email or text that says have you thought about these three things so for example in the financial advisor thing it's like have you thought about you know buying uh Berkshire hathway this week because the stock price went down 10% but their earnings went up 5% in the last quarter and then you can take that information that's distilled and actually this goes back to what we were talking about earlier where there's so much information

people just want curation that you can go to your finan adviser and be like hey have you thought of bksh your hathway and then you can have that conversation with your adviser I like this a lot cuz there so and even when we're talking about like the social media Insurance piece just having this AI that just sends you these things have you thought about insuring XYZ have you thought about like there's so many things that you have to think about when you are a business owner or you own property or you have money that you

want to invest there's so many things to just have it distilled like that I think would be genius like it's almost just like a family office AI yeah explain you know talk more about that okay so I just feel like family offices are great if you hit a if you hit a certain wealth threshold but there's a lot of people that maybe don't meet the threshold that actually still need a lot of the support like have businesses have property have some money that they want to invest um just have a lot of moving Parts in

their life and it would be so great to have one agent one AI one person thing robot responsible for just keeping everything in check have you paid your property tax have you um maxed out your 41k have you submitted your Workforce report have you like all of those different things and like maybe you come to the AI and there's like a a detailed questionnaire and you fill it out with all of your different things that you have going on life and then everything just gets like every month maybe January the stuff to do February the

stuff to do and you can input all and and I could honestly see it going like I'm a granular person I could see it being like a whole Manual of being able to run your life and business for you with all the details like even as detailed as like here's if you own three properties here's how often you have to change the air conditioning unit here's how often you need to do XYZ like the mental Lord of having stuff or running things is so high if you could have ai take that mental load I think

people would be willing to really pay for that how much do you think people would pay for something like that I don't know I think it's probably a sliding scale based on the net worth of their businesses and property like you know I I as we start owning more and more property I just realize the mental load gets bigger and bigger so I'd probably pay more and more per month to to manage more things so I could like you know when you sign up for a newsletter when you like Slide the scale to say how

many subscribers you have and it gives you a price almost you could slide the scale to say like here's what my property and businesses is all worth and then it gives you a monthly fee totally yeah and for you you're like it's piece of mine you're selling piece of mind yeah and if you can sell peace of mind you're going to be very wealthy I feel like totally and that's another Trend right another way to think about business ideas is you know how do you how do you sell peace of mind to different niches because

that's thing like shoulders to cry on people will pay for peace of mind yeah and and convenience and yeah I think the mental load just continues to get bigger and bigger every year and if you could just take that mental load off and give it to an AI and and and you probably get a report every week and then things that you need to do and it's just like you know okay I'm not getting sent to jail cuz I forgot to do my tax return or my house isn't going to like burn down and I'm

not sure like there's n you you're able to mitigate those risks you can sleep easier at night totally and I think from a you know how I'd grow this perspective I think there's so many stories like sad bad stories that you know someone forgot to I don't know file their tax return and they have all this interest or you know someone you know some bad thing happen and you can just sell fear basically so you create uh Instagram Twitter what whatever Tik Tok and you're just going to be let me tell you the story of

how XYZ went from a $10 million net worth to you know inbt a million dollars and you tell these stories and then it's like buy our product follow us for more of these stories oh yeah I think yeah that's what you do have you heard of Johanna no tell me about it Johanna it's why o h a n a and it's the personal assistant app for parents so it's this app they call it the ultimate parenting hack and basically the goal of Y Hanna is to take the mental load of parenting off of you so

like some of the things that they do is plan date nights hire handyman plan birthday parties book appointments weekly meal planning um order costumes maintain the car cleaning service babysitters like the mental Lord of parenting basically they handle and they use Ai and then they also have real people which I I feel like they'll probably switched AI fully AI in the near future um I think it's kind of like this it's your Hana but for like family office or like the the different areas of your life but basically they're selling peace of mind for parents

because as a parent there's like always so much to do there's like always a holiday coming up there's always a birthday coming up there's always you know your normal life to-do list and then your parenting to-do list and they just take that whole thing away and I think that is a big Trend and people are willing to pay for it and they've been able to make it really affordable too yeah it's really affordable it's $129 a month like I expected it to be way more yeah my guess is so they this is started by this

is like a a crack team so they this was started by um Johanna I guess is her name no Yoki oh um and she she co-founded Google X so she developed Nest like The Nest Thermostat so she's smart she knows what she's doing she knows what she's doing my guess is they've raised tons of money I'm going to check real quick it's really smart to just release people's mental load and in specific niches you could I could see this oh yeah tell me what you finding so first of all they launched with a $249 membership

so they've actually cut it in half and I wonder if it's the AI That's just making it a little more efficient um I personally wouldn't want I think this is a great business uh I don't know how much they've raised uh but I'm guessing tens of millions I personally wouldn't want to compete with them because they've got an app that they've built and it just seems like they're subsidized you know they're probably not making much money on that 129 um but yeah what can you unbundle from from this uh to to compete with them that's

that's a question I don't know I don't know the answer to that but that's that's interesting and it's cool this is I'm happy you brought this up because I I do think that yeah this is a peace of mind play and like even when you go to their about page it's literally like it's literally like a person with like their brain and doves coming out of their brain my God that's you I feel like it could be like a johana for entrepreneurs johana for property like right there's so many different Vehicles you could go into

with this and it's the same business model but you're I I if I was going to do this and use AI I would probably go for more of like a higher priced service like a very white glove but I feel like the way y Han's doing it it's just very affordable and approachable which is also amazing for parents totally cool all right this was fun wait I I don't know that I could do this as often as you do I want to go and start so many new businesses right now you're like you're ready to

just run through a wall right now you're like oh my God you're like did we just start four businesses I I feel like I don't have the willpower to talk about ideas this often you know Different Strokes for different folks do you ever get people listening to the show and then writing in saying oh my God took this idea ended up starting it here's where I'm at dozens of people have taken ideas uh over the last couple months and built them some are creating you know generating revenue and it's really really cool quitting their jobs

and everything but the vast majority of people listen and they're just like listening to they they they're just they find it fun to to get their creative juices flowing and uh it also might spark something in their own life you know it might be like well I never heard about Yanna I'm gonna go and use that that makes sense I love it so fun Natalie where could people uh learn more about you and and get to know you better the best place is my podcast you can just search for the boss way podcast we release

twice a week cool yeah check it out I listen episodes and it's uh you're good you're good at what you do so I highly recommend it thank you later [Music]