when we're scaling clients to a million dollar a month like we did in a few of these examples here one of the biggest things we have is there's six types of retargeting ads we like to run on Facebook now we actually don't set up a dedicated retargeting campaign we just put these targeting Broad and we put these inside of the same CBO Evergreen campaign we're already running in everything I already teach on this YouTube channel but today we're going to be going more into the six types of cont we like to create for that retargeting
audience specifically so let's just dive into this first things first is for retargeting we really want to be looking at that product aware stage of Market awareness and if you look at the channel uh YouTube channel I have a video on Market awareness going into all this but retargeting sits in product aware product aware means that they're seen your product they've seen your ads they're just not sold yet on your brand so there's six types of content we need to strategically make to be able to capture that audience right there so the first one is
customer testimonials and I'm actually going to scroll up and I'm actually going to leverage the YouTube video I literally just uploaded maybe a day or two ago about how to create Facebook ads that scale in 2025 where I literally spent 30 45 minutes talking about how to write ads for like this particular product here now we're actually going to do this more specifically for the type of retargeting ads that will run for this product at s so for customer testimonials we want to literally just be straight up with it I'd literally be going look at
like some of the reviews and stuff like that and you know you may already have some content that your customer already delivered to you and in terms of like you know you see that organic style content that people might create they might film a quick real for you and then like post that on Instagram and you you know like that type of content right there but also Al to you might have just a ton of text reviews and you could do like a photo ad a photo ad where uh showing the review we've seen a
lot of those before already now where like you'll literally just go ahead and like maybe like screenshot like this little part right here my skin always freak out the fog is super dry so I decided to hop on this spir Trin and bought these masks and y'all the hype is real so like boom like that alone right there could be a photo ad itself so let's just do paste boom and then we could do like a photo ad right here with this particular review and then when you know showing the product showing the product next
to it so like that's an example or we could do a video ad where video ad where the girl is sitting I would say probably like maybe in her bathroom in front of the mirror and saying the review above so that's also like another example right here here that technically could leverage so like that's an example right there and we can go and pull a few different customer testimonials the key thing I really want to hit on here is that with customer testimonials you don't want the very vague testimonials hey this is a great product
hey it shipped really fast like you really want to talk about in those testimonials the transformation so like another example is like my Agency for example where we run ads for our clients and stuff like I don't want a client sending A tes hey great service I rather client send us a testimonial of basically saying like hey we were stuck at like $1,000 stay in ads and then Nick and his team came in and now can spend 10K a day profitably so we're really focusing on that transformation of customer testimonial you know this one right
here talking about how it's super dry and then now they tried this one uh they tried like you know this product and basically just said this this hike is real so I'd probably add a little maybe a little bit of context right there as well regarding it like delivering some type of result right there so that's customer testimonials next one is we want to look at Pro product superiority over competitors so let's say for example you know there's other versions of these masks on the market and I I didn't really get to do a ton
of research of this product to be able to like understand like all of the pros and cons of this particular mask right here but you know an easy one are like the common ones that we typically see is like maybe price maybe product quality maybe speed of use and stuff like that so like let's just say for example all of the other mask you have to leave on for like an hour or like overnight this one you literally have to leave on for like 60 minutes so like that could be a great example right there
so we could do a photo ad showing the competitor product on the left and then our product on the right texts above our product only need to wear one hour boom Tex buff competitors product have to wear all night while sleeping so like that's a great example right there and again I don't know if that's true or not I'm just kind of thinking of an idea without like having to like know a ton of research and stuff like that so like just think about it right there like imagine if you had to wear this face
mask and all the competitors you literally have to wear all night all 8 10 hours at night whereas hours you literally just have to wear it an hour before you go to bed and you wake up with glowing skin so one of them you're wake you're sleeping all night in bed with this thing on your face that could be interrupting your sleep it could be uncomfortable things like that whereas hours you wear you sit in bed for an hour with it and then you take it off and then you go to sleep without the uncomfortableness
right there so we're just showing superiority right there and you might have a couple different levels of superiority you may have literally just more testimonials more socier proof more things like that like maybe you're the only one that's accredited by the FDA or something like that so you can Flex those different things of what makes you better than competitors now keep in mind here when you're doing these types of things you do not want to call out the competitors's name so like if you've ever seen like the Red Bull example where it's like people did
Like Us Versus Them with Red Bull and they like taped up the can where you couldn't see the red bull logo but they just left enough room at the top to you could see the colors of the Red Bull can so you knew it was a Red Bull but you couldn't see the logo because you do open yourself up the possible like literally like legal action right there if you say anything that's untrue so that's also another key thing if you're going to show things superiority over competitors you really want to hit on things like
facts and stuff like that so maybe all like maybe if you were selling like an iPhone for example or a phone all the other competitors had 60 GB of memory in their phone your phone has 120 GB that's a fact right there whereas like you say hey all of you know people that use our competitors's phones hate their phone and people love ours that's complete emotional thing with no facts so stay away from the emotional side here and actually focus on the facts here disconect be really good to distinguish like hey like we're not telling
you just things based off what we believe like this is literally a fact here they have 100 or 60 GB of memory we have 60 your competitors have to wear their face mask all eight hours at night hours you literally have to wear an hour before bed very big difference there now next thing is address customer objections so you know one thing could be just objection to this is uh so you do have to leave this on um overnight so a possible objection to this could be that must be uncomfortable all night while sleeping that
could be an objection right there so so what could we do here video ad I love for objections and customer questions I love using the Tik Tock reply or Tik Tok reply comment like little ad style put the objection as the comment and then have a girl talking to camer saying she thought the same too but you know hey I thought the same too I thought this was going to be uncomfortable and I couldn't sleep but after giving it a try I honestly do not even notice it on my face while I sleep boom I've
also got better sleep now knowing I'll be waking up with glowing skin in the morning boom so there we go easy one right there for answering object a customer objections and you could have like four or five of these videos now for customer objections where do I find these this is where I find these things more specifically in the Facebook comments so if I go look at the comments on my ads that's where I like to find a lot of the objections right there even just like literally objections for people like messaging your support inbox
hey like you know I'm thinking about purchasing this product but you know I don't know if it'll work for me for this reason like these are all great places to find objections now the next one is customer questions so these are going to be questions people have about your product before that you know before they can purchase before they feel like okay hey I know enough information you know let me purchase now I'm just going to kind of cheat here for this product uh usually Amazon will kind of give a few questions so for example
this product Amazon already has a couple questions that people have asked over and over so does it cause irritation or breakouts how long is until results are visible so those are two really good questions so does it cause irritation or breakouts and again you'll see these in your Facebook ad comments so I'll be doing the same thing for this one I'll be doing like a Tik Tock reply Style just going to kind of keep this all the same Tik Tok reply add comment style put the question as the this should be comment with the objection
as the comment and then have a girl talking to the camera uh and you can literally say the same thing too like I I thought the same too or I was worried about irritation or I was worried about break or hold up I got a good idea as someone with sensitive skin I was worried about breakouts as well me personally I took Accutane when I was to I think I was 15 or 16 years old I took acutane which is like a really hardcore drug for like acne and stuff so like even me till this
day I'm always very worried about like what I put on my face like I will literally like personally rather not wear sunblock in certain locations just cuz I don't know the sunblock that it's given to me at that moment and I'd rather not put on my face cuz of like have super sensitive skin and break out really easily so like that for me is like even a good questions or objection to a product before I even use it so as someone with sensitive skin I was worried about breakouts as well d da you know here's
why you shouldn't worry boom bo boom maybe I could call out like it doesn't have X ingredient that is common for breakouts and then you know so on there we go so answer customer questions this might be another two or three ads so you have like you literally have like probably like 10 ads from this exercise right here and these are all really good things now a couple other things we just want to look at is keep painting the picture of where the customer will be once they take action so this is just like what
what is on the other side of fear here so the fear of getting you know a product that sucks a fear of like oh you know I spent all this money on this procket and it doesn't work what what will you achieve with this and it's just like keep hitting on the fact that it's like you know with this product you'll wake up with glowing skin and this could be like a simple image ad showing a girl in bed with glowing skin boom and like these are just like quick little like oneliner image ads right
here um very easy to make very static Graphics types of things like that nothing nothing too too crazy here and then same thing this is like this ad is pretty simple but like for example another key thing is like showing the product in action getting results so like I don't really have an example for this particular product but a really great product is flex tape Flex tape will continue to like break things and fix it with flex tape just to keep reiterating the fact that like hey our product works extreme well so that's another one
so yeah so you can do anywhere between basically like two to four ads two to five ads for each one of these testimonial superiority objections questions all of these and then what you can do is like I said this will be a ton of content you can go out there and film you can use things like incense. proo send over that ad script for them to film for the Creator get that content back and then you can load it up in the ad account I've already done tons of videos of like ad account structure how
to run the Facebook ads all that good stuff so I'm not going to dive into that super deeply here but those are all good things that I'd be looking at for setting up these retargeting ads again I don't do a retargeting campaign dedicated I don't use retargeting audiences I still do broad targeting I still load this in my signal CBO Evergreen campaign with everything else because I at the end of the day believe that the content creates the audience and this particular content right here will create that audience and people that's already been to the
website and hit those key things right there so hopefully this helps you guys out hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday if you want me to come in help you do all the research create all your ads and scale your ads with help multiple Brands now scel to seven Pickers some up love to help you become the next one click the link below to have Nick terer run your Facebook ads and if you rather me actually work with you to help you improve your ads then click
the link below to have Nick Tero Mentor you thank you all so much for watching you have a good rest of your day peace out
