this 25-year-old YouTube Creator is making $1 million a month helping other people grow their businesses and his secret to success is doing less his less is more way of thinking has grown his channel 880,000 subscribers in 90 days built him a business that allows him to work when he wants and enables him to live at one of the most exclusive addresses in the world the Palm Dubai I went to his house to ask him how he's done it and he revealed the simple marketing strategy generating him Millions the worse someone's product is the more they
have to spend on marketing to get it to work and that's why you see all fanasy funnels and crazy stuff is because like they're essentially like wrapping a turd how we went from struggling to land a single client to becoming one of the most successful online course creators on the planet i' be driving I'm like oh maybe I just have like a minor car crash so I don't have to do Co calls today the truth about the hours you need to put in grow a business I've been working on that one video for like 2
weeks now and some of his more unusual spending habits I buy one of these big shipments I once every two weeks so this is probably like $2,000 a month on Stak to my surprise Charlie even called up strangers to show you exactly how to turn them into paying clients for yourself what it regarding he it's regarding client acquisition um I was just checking out your website and I reckon I can get you more appointments how much did you make yesterday um yesterday we made 9,615 25 so what's that like $26,000 I think should I verify
this you can verify it mate it literally says on his screen is that in Focus yeah yeah that's not a bad day's work it's not a bad day's work mate so that's kind of typical we'll do anywhere between like $25 to $40,000 a day and we've been doing that now for maybe 6 months straight so so how much do you think you've made since you started when you were 17 well the majority of it would have come in the last 2 years cuz we sort of exponentially scaled probably like 19 million Just sh of 20
million at the moment and we'll probably hit 20 mil in the next month or two so so how did you get into online I came across a Ty Lopez ad when I was like I think 17 years old I didn't want to go down the normal route of the 9 to5 and I saw it and I was like what is this dude doing like he's he's cuz I thought the only way you can get rich as if you're like an actor or like a sports person and I was skinny as hell and I didn't have
the confidence to so I was like I'm not going to be rich I'm just screwed and then this this Ty Oz gu on this advert and he's like yeah I'm an entrepreneur and I didn't know what an entrepreneur was so I had to like literally Google it and be like what does this weird French word mean and that was really what started for me I I I started doing some Googling some research for some courses and um started my first agency and that would have been what so I'm nearly 26 now so that was 78
years nine years ago nearly so you went straight from course to creating a business how did you have the confidence to just start a company honestly M I didn't like I I think I think your competence becomes your confidence and I think like everyone at the beginning has this weird Paradox where they feel like they need to have the confidence to start or the confidence to do something but you you don't the only way you build confidence is by becoming competent and the only way you become competent is by actually doing it so there's a
bit of a catch 22 and a chicken in the egg scenario where like you people are like I don't have confidence but you just need to do it and get over that fear basically so back then what was your what would have been your goal um um I mean if I'm being honest it was like the the financial goal was to make 10K a month but like I probably just wanted a girlfriend or something like like throughout school and stuff I was kind of like you could say low status for lack of better words so
that that was a huge motivator I wanted like fancy cars and the lifestyle and I wanted to go to Barley and Thailand and stuff like that so yeah it was 10 grand a month was to together the first how much does it cost to live here it is total 13 million ad per year so it's something like $300,000 a year is it worth it you know what man like I think so because I think just for the like solitude it's yeah I'd say it's worth it it's just amazing to just have this sort of you
know peace and quiet team members come around all the time and they work here as well so we do get good commercial use out of the place and it feels pretty worthwhile so yeah how did you build your first business to this 10K month I did the courses I started my first little business didn't really make any money cuz I didn't have the confidence right as you said I I didn't really know what I was doing went to UNI and then when I was in uni I dropped that dropped out after 6 months and then
the first thing I did when I dropped out is I went to do an apprenticeship in sales um and that was where I buil my first agency whilst also doing this sales apprenticeship which was cold calling basically for my own business when I was clear of the apprenti I did about um 250 to 300 Co calls a day for basically a whole year like just six days a week non-stop it was it was not fun it was hell so I had a call through back home and my mom and dad wouldn't it wasn't it wouldn't
let me but I wanted to use the home phone for Co calls and it was like you know 10p a minute so my dad was like no way so I had to take my um my laptop up to um this hill and I would connect my Hotpot to my laptop and I got like a gift Gaff like plan as cheapest I could possibly get it and I basically made coold calls in my corser like in in the top of this hill cuz the only place there was signal and so I called this guy called Ian
um in January of 2020 or 2021 I can't remember now but he he became a client after like a month and dude when I got that payment in it was £1,000 and he wire transferred it I was B I didn't know what to do I had to go and get my dad be like Dad I don't know what to do like what have I done um and then the next client came from the same thing from coold coing um how many how many calls did it take from one client one to two hundreds again oh
hundreds thousands probably man just kept going cuz I didn't know what I was doing so I I I Dr I drop out of uni um I go to the apprenticeship the apprenticeship I'm doing like 200 calls a day whilst I'm in the apprenticeship I'm probably doing maybe 50 to 100 by myself so I'm I'm building up this sort of portfolio of side hustle clients before I leave the apprenticeship when I leave the apprenticeship that's when I go all in on the agency in between client one and client two probably took another like thousand calls wow
I don't really know where I found the motiv to keep going man because there were there were times and days in that quarter where like I'd be I'm not even joking this is not a joke I'd be driving I'm like oh maybe I just have like a minor car crash so I don't have to do cold calls today I'm not even joking like I I would contemplate it my mom was very supportive she was like you're not quitting that job you're not you know you keep going you so proud of you blah blah blah and
at the time I didn't see how useful that would be but yeah it's paid off I suppose most people after getting knocked back after two or three sales calls they probably quit they're done what kept you driven I was just more afraid of what happened if I didn't make it work than if I did I was more petrified of mediocrity than I was of uh failure basically and I was like I'm just going to make this work I don't care if I have to live with my parents for the next like 5 years and I'm
just going to literally not give the universe a choice that's literally was kind of never think about it now that's how I did it basically so how did you end up going from getting 10K a month to 100K a month 0 to 10K a month happened in about 6 months six six months yeah at the beginning well it's because I had it's it's basically cuz I finished the appren ship and then I had so much sales experience all I did is just cold call like 12 hours a day for like maybe literally like 5 months
straight and it just started happening to go from 10 to 100K a month in terms of how I did that that was more um well it was just repeating what already worked man like you know at the beginning I didn't really have any idea what I was doing it took me 60 sales calls to get my first client you know before the sales experience and everything and um 10 to 100K a month was just about repeating what already worked and just giving it time I think that's the main variable that people don't account for is
time like they'll they'll ask you like what's the best funnel and what's the best sales script and what's the best like product to sell but really if you just do one thing for a really long time and every day you go to sleep a little bit better at that one thing than when you woke up then give it seven years you'll be a millionaire that's that's literally how I did it there was no mad massive secret to be honest okay so that's getting to 100K how on Earth do you stay driven when you're making a
million a month cuz I'd have probably retired and be living in the hams by now I I realized that if I stop working I'm miserable and I know that sounds like I'm a work addict which means I probably am I've got some stuff to work on but I could do the retiring thing and go and sit in the Bahamas but there's only so many cocktails you can drink before your life just falls apart and you become miserable at least in my instance like if I'm not working towards something if I don't have something to work
on I just I get really unhappy man like I think about the happiest days of my life when I was just like grinding and working like I really find a lot of value and meaning in that so yeah it doesn't think it matters how much money I have I always want to keep working man otherwise interesting cuz when messaged earlier said we're coming over what did you say to me I was watching Yellowstone yeah at 12: 2 in the afternoon which I think a lot of people think this is all about grind grind grind and
you do work card today I woke up and I went to sit in my desk and I went to start doing this PDF resource that I've been working on for like two weeks and I started doing it and my brain just wasn't there so I was like I'm just going to take the morning off and I think like a lot of people look at that sort of way of thinking and they demonize it and they think that like time off and like re relaxing is evil and bad and it's against the monk mode protocol but
it couldn't really be any further than the truth because if you don't if you can't register and recognize when you're burned out and you don't relax then all you're going to do is like extend and elongate the period of burnout do you know what I mean so I used to have this thing where like I would work for like months on end and I wouldn't take a break for like you know maybe 3 four months at a time even like on weekends and stuff and I'd feel myself burned out and I'd feel my brain starting
to sort of diminish and my health and everything goes down the bin and I'd be like no monk mode you got to push through you got to have discipline you know red pill this red pill that all you're doing is you're extending the amount of time that you have to take off after that period so now I'm way more strategic I'm way more fluid with it I don't beat myself up for taking time off so like you know it's like 12:00 p.m. I was watching Yellowstone earlier like I was you know I just I've been
watching like TV you know reading and stuff whenever I feel like it but you know the time Freedom's good as well what do you do for fun talk to you apart from that that's not very fun Charlie I don't know we go to the pub and stuff but not like nothing too crazy like I think there's this massive misconception of like the Dubai lifestyle where it's all like you know yachts and models and racetracks and like you can do that if you if you want to but you're not going to build anything do you know
what I mean I think it's how a lot of people get stuck as they come here and then they start having the crazy lifestyle spending all this money on like dinners and they forget what got them here in the first place like what happens to the major athletes did you hear about what happened to Michael Jordan no he got to the best best of his game and then he started getting all the publicity and all the like you know attention and media and like lifestyle and followers and stuff and after a while he got distracted
and started losing and then what happened is he basically just said to his agent I'm not doing any interviews no books no podcasts I think they podcast but them but you know what I mean like no media no nothing stopped talking to all the models didn't go on any parties and then just got the best and won and now he's remembered as the best athlete in the world so I think Dubai like this house is amazing but it it is like a I don't know it is like a golden prison in that sense where if
you're not careful you you'll get LED in LED in by all the devic that du buy us to offer in terms of your current business is is easy grow easy grow yeah can you explain how you get a client yeah and then how you look after them like what is the process in its simplest form yeah sure so the company is called Imperium um Imperium acquisition and then we have the the product easy grow um and what we essentially do is we've got we really two three main sources of traffic so we have YouTube ads
uh we have YouTube organic and then we have the outbound Setters and The Loon system that we use to send cold emails I'll explain it from an inbound perspective it's probably the easiest and most relatable for like YouTube and stuff uh so I make YouTube videos or we make YouTube ads people then go through to a funnel where they opt in to watch a vssl video sales letter like convince them to pick a call people schedule an appointment um one of our 9 to 12 sales reps picks that up I say 9 to 12 cuz
we've nearly got 12 people on board um so team of like 10 sales reps basically and they take the call they use like a proven system that we've like a script and stuff that's converted clients then sign they buy and then they get converted into the program and then they go through the content and start getting results the info model is extremely efficient in the fact that you can have that time freedom and you can sit back but it's it's very sort of frontload heavy in regards to the fact that it takes ton of work
to do at the beginning but once you've built it and you can relate to this with what you've just built with your course as well once you've built it and it works like you really do have that freedom to do what you want basically so how many people have you got working uh well in our indirect employee we've probably got about 30 so at the moment then you've got your YouTube you got your ads what's the kind of split and makeup between YouTube ads and then where the business comes from YouTube yeah so we so
like I said we got the three sources so outbound inbound and and ads inbound obviously being the YouTube um it used to be very very binary with a 33 3333 split we ran some metrics in the background where we compiled every single call we'd ever conducted or taken from every single source and we looked at things like show rate average order value conversion rate and we found that YouTube ads converts the best so what we what we're in the process of doing now is removing the outbound side of things and just going heavy on YouTube
ads so right now the split is probably more like I'd say maybe 60% comes from ads and then maybe 30% % comes from the YouTube channel and 10% from the outbound stuff so how many people apply a month to work with you guys um we get probably about 1,500 um sales calls or Discovery calls so I count them as applications because they are sort of filtered through um a minor qualifying process um yeah and then we might convert 15 to 25% of those um into clients which is good so it's just constant people coming in
just constant yeah but one thing we do have with the program is um like a subscription so obviously people come in and after a certain period of time they can either leave or they can they can choose to stay on for a fee which is already agreed with them when they sign up and a lot of people stay because they just like the community they like the co cuse um so it's it's not we don't we we want to try and avoid the revolving door model where you just bring people in and just you know
pump pump pump pump pump cuz it Doesn't sustain so yeah how do you build a killer product suffering honestly man like that's honestly the best way to do it and you know any anyone who's ever built anything worthwhile has put themselves for a serious amount of pain for it and I think a lot of people with the course course on the online model is they they try and like put the course together as quickly as they possibly can and then just get it launched they want it done but if you want to build a killer
product like something that actually works you have it's just time and then people are like but I don't really know like what to put in the videos well you going and do your research like you know like one case in point like I've been working on there's this one video called Eight fig philosophy which is like how to all the abstractions and mental models you use to get to like a mill a month and I've been working on that one video for like two weeks now and that's how long most people spend on their entire
course so it's it is it is just like a you just have to suffer and how do you suffer it's just you have to have love for your clients I know that sounds cliche and it's like one of those like you know corporate principles like put the client first like you know but the thing is is because I was where my clients were it matters so much more if that makes sense so that's why I'm able to you know like Nish said he who has a why can bear anyhow so because I'm helping people who
were in my I know exactly what the people are going through at the beginning the people who are just starting or the people who you know have a client or two but they're still struggling to scale and they can't grow I know how painful that is so when I'm like working on that I'm like it feels like I'm doing something good it's like it's almost like a it feels philanthropic to a degree where like you know you're actually helping people and I think a lot of people just sell crap courses and yeah I don't like
that how many hours do you think You' put into it so far cuz yours Contin evolves right you don't just stop probably over 10,000 10,000 Jes into easy grow I think well because so when I um when I built the first version of the product it took maybe two months and then when I built easy grow itself it took N9 months to make and that was just nonstop and bear in mind I wasn't watching Yellow Stone or anything then that was like pure your head for that right I shaved my head for it mate why
did you shave your head cuz I didn't want to go to the barber cuz I wanted to save time I could keep working on this thing I know earlier I said it's not about monk mode it's about decisions and not how hard you work but you there's a time and a place to enter that realm of work and discipline and pure commitment and there's a time to be more relaxed and more laidback and chill and so so back to the question so I spent nine months on easy grow um in fact there's a module in
Easy grow called acquisition Genesis which is a series of 11 videos which explains a problem we solve as acquisition right so those videos explain like how to solve the client acquisition problem how to think about it how to see it and it's the most important thing in Paradigm for every hour of content there took me 30 hours to make so that's like a huge one and then I recently just spent four months on a new course called Consulting Nana so I've spent like I don't know if you added it all up like in terms of
actual work days probably 18 months on it and that's I don't know that's 10,000 hours or not but it's been a good like 8 to 12 hours a day for like you know 5 six days a week non-stop for like a year and a half but I've built other courses before in in like the old days in terms of making content I spent more than 10,000 hours but on the on the program like 18 months it makes me feel safe like you know there's this Warren Buffett quote that says like he'll only invest in businesses
that have like a moat which is like a competitive Advantage I know firmly that the only way that someone will beat me is if they make a better product and in order for them to do that they're going to have to go through what I've gone through to build it imagine you're walking through like a a field of thorns to get poetic like every every extra day you work on your product that field becomes longer and longer and someone else to beat you has to walk through that thing and the length of what you walked
is what they have to walk and they have to go beyond that they can they can beat you in the short term by out marketing you and by having like launches and and shiny objects and like you know crazy new products and this that and the other but like in in the long term like over a decade or like a fiveyear Time Horizon the only way someone can defeat another person in business is if they have a better product so I just I just feel like it's it's all product man like it's so important you
mentioned um you can outm Market someone but one thing that's quite interesting about what you do is your marketing is super simple compared to most people so the average person is make some content send them to a lead magnet send them to a five email nurture email course sequence and then there's all these things going on and off and then they'll take into a video that's like 3 hours long that's trying to convert them yeah yours just goes to a page with testimonials on it and your vssl yeah well you can you can get this
from like mental model from physics you can use friction as an example so like in physics friction is basically like how much forces required to move something and what we're doing when we're building funnels and trying to get customers is we're getting people to move and the the like conversion loves simplicity so the more Hoops that someone has to jump through and the more things someone has to do to become a client it might seem clever from a marketing Russell Brunson perspective to have all these crazy things but like My Philosophy is just like great
offer great product and just tell people about it so I don't like to have these super long complicated funnel processes because they just don't work like with Imperium acquisition we've made what like 17 1617 million in the last couple of years and my landing page literally is just a video of me saying this is a funnel I'm here to sell you something and if you don't like that you can click off and it's just transparent marketing man it works so well you literally just talk about what you did I literally just say look like this
is a funnel this is a vsl this is a sales video and I'm here to get you to book a call because I want to make money now that that's out of the way here's my product this is the offer this is what we do if you like the look of it you can schedule a call hey everyone it's Charlie Morgan and welcome to this funnel now I'll be very honest this is a sales funnel you and I are both marketers right and you and I both know that the reason that this funnel exists to
see if I can encourage you to schedule an appointment and I'm hoping that with this video I can make a good case in point and that just how long did it take you to make that video just in one tag I mean I know people have written these for like months well I know people that have yeah I know people that spend like they're like oh I've got to build a vsl I'm like so and they're like oh take like 3 weeks I'm like M just sit down and just be honest with people the worst
someone's product is the more they have to spend on marketing to get it to work and that's why you see all these fancy funnels and crazy stuff is because like they're they're essentially like wrapping a turd you know like if you if you're not if your thing's not a poo you you don't have to spend much time hiding it do you know what I mean like imagine going through like this crazy funnel need to find that someone's built this crap it's crazy man what's in the box in the box we have some steak so I
ordered every two weeks to do a meat delivery so I've ordered 30 ribe eyes this is actually to be fair I got rum steaks in there and then 30 RI eyes basically why have you got so much meat well that's all I eat mate you just eat meat just eat meat yeah I'm on Carnival why are you doing this to yourself um just for my health man like I've been I kept getting like sick and I was tired and stuff like that and then my doctor was like you should try an Elimination Diet so I
looked into it and just thought what's the most extreme version I could do and I was just like I'll just try Carnival it's expensive but it works I feel incredible like i' got I've actually got for how much was a shipment of meat um this is all probably about like £750 um that's about $1,000 yeah about $1,000 I probably spend I buy one of these big shipments like once every two weeks so this is probably like $2,000 a month on steak you got the freezer and then you've also got the fridge full of steaks and
then my business partner who also lives here has got um eggs and salmon but I'm just on red meat so what's this bone broth bone broth yeah I know mate I felt like getting a little bit spicy mixing up a bit but yeah and then just chalula hot sauce which I also allow myself to eat why do you only have one product because of focus so there's this famous interview um and in this interview I'm not sure if it's an interview or like an episode or something where Warren Buffett and Bill Gates are sat down
and this interviewer separates them she says to Warren Buffett she says what's the one most what's the most important thing to being successful and he says Focus she goes over to Bill Gates and says um what's the most important thing and Bill Gates says Focus as well and so I think the reason I've only got one product right now is a because I want to find the limit of singular focused info business scale and I want to try and get to you know 2 m a month maybe even beyond that with just one product just
to see if it's possible which I think it might be with a big enough Salesforce um but second of all like I build new stuff all the time and I create new courses for the program so the program is like a collection like a massive collection of courses um and what I could do is I could when I build a new course like the one consult Nana is I could sell it as a separate thing but like I I like the idea of just having all of my competitive advantage in one basket so then I'm
only competing on one thing and I've only got one thing and it's kind of like if you look at um if you look at the biggest companies in the world like they all generally speaking they have a very select range of products like if you look at Apple for example they've only got an iPhone an iPad and a Mac and then obviously they've got some like headphones and some other stuff as well but like generally speaking they're like a billion doll company and they' they've only got a couple of products same with Google like their
main product is obviously search now they've obviously got Google Docs and like hundred other things as subsidiaries as well but like even Amazon has got they have one product which is just the combination of the fastest shipping lowest prices biggest availability and so I I just like this philosophy of just focus on one thing and I think it's better to be deep in one thing than shallow in lots of different things we we are eventually going to have a mastermind um that's obviously the the next logical step to build that out um but for now
I just haven't felt a need to have another thing man like I I see all these people with like you know like they've got like an ebook and then they've got a low ticket community and then they've got like a high ticket upsell then they've got a master mine then they've got like you know a cohort then they no offense then they've got like a boot I don't have a coh anymore and they've got like a they've got like you know seven different things and they make like so much less money than everybody else who
just has one thing like you can get one product to a million a month and it's like it's it's so much easier as well because of something called operational drag so operational drag is the is is an abstraction in business used to define the um where you could say frictional complication of moving parts so what that means is like if you have one product that means that you have one funnel it means that you have one offer one sales script one sales team one onboarding process one sales Gateway One Community One support ticket type you
have one of everything and one multiply by one multiply by one is just one right so it's simple it's it's clean and lean but let's say you have three products well now you've got three funnels three sales process is three teams and and if you do three times three times three times three * three or whatever it's ridiculous and so one thing it just makes you lean it makes you incredibly powerful and you just pick people get too greedy man they think oh I need to have more of the market but really less is so
much more what have you done recently to grow your YouTube channel was like 880,000 subscribers in 3 months yeah we we kind of blew it up man we went from um we went from like 40,000 Subs to like 110,000 Subs in like 2 3 months um Al so I was making certain content like social media marketing agency content and I had the like imang gaji background and I had the special the crazy editing and I had the black screen and the fancy light that made me my eyes burn and like I just got so sick
of it man like the the content I was making I was making the same videos I was just like this is boring I wouldn't even watch this content so then I asked myself I was like what content on YouTube do I actually watch like where what do I go to I used to watch um old Alex Becker content um original I can't watch the hosi stuff now cuz it's like dope meaning I can't I can't do it but the old hosy stuff when he was just in his in his office and then Sam ens his
old content as well and then some like old Patrick back David content as well and that was what I enjoyed and that was what I liked so I was like one day um I bought I bought the whiteboard in my office and I I got it put up and I was like I'm just going to make a video like with a whiteboard for an hour and I'm going to post it and I thought it was going to one out um 10 out of 10 and flop and just completely suck and I just started making videos
I wanted to make and I made videos that I knew that if I saw that video in my recommended thing I would click it that's kind of my rule um and this is the benefit I have of being the market in that way I know the market better than it knows itself because I was the market and I've gone through the stages of transition that they want to go through so I know what to put in front of them to get them to click um and I just started making whiteboard content man I was just
like and then that video I posted did really well and I was like all right we'll turn the recording studio into a bedroom which is what we did I was also way more authentic like you know I just started to be like myself more and just make like more jokes and just not that they're funny right but I started to just mess around a little bit and and people seem to resonate with it everyone's so sick of like the perfectly engineered Lifestyles and the sigma male testosterone knowledge college man who's all like you know perfect
and chiseled and incredible and but I think people just prefer the authentic thing like I'm sat here in Crocs in a t-shirt that cost a tener and a watch that was 30 quid and like I think a lot more people resonate with that than they do with the like you know super models and 200 Grand watches and stuff it's just it's not real talking of super models what is going on with your thumbnail strategy I get messages from people being like this is the worst thumbnail I've ever seen but at the same time it's the
best well are you referring to the most recent one yeah I'm just all of them they're awful but for some reason I kind of want to click on it well it's the same thing man it's like it's the same thing with like the the videos it's just the authenticity but I'm just having fun I made the thumbnail that you referred to while ago where it was just me with like three cigars in my mouth and like I'm just being myself I'm just like I'm having cuz like before hand it was I would i' like sit
and like do I want like this color on the thumbnail and now I'm just like I don't give a crap like it's like i' I've kind of come to this conclusion with YouTube where now that the ads are kicking over and doing so well I can just afford to have more fun with the YouTube channel and I just don't care like if you know it's like with the thumbnails I just I'll just be like what would make me laugh and what would make me think yeah that's funny I'll click that and see what he has
to say and then I just do that basically so you said something interesting to me the other day you said um I've noticed that the more fun I have on YouTube the better the videos do mhm yeah people can tell people can tell like when you've got like a rod up your ass and you're reading from a script and you really don't want to do it and that was like that was what I did for like so long I'll commonly make a joke that my favorite feature of the house is the Evan wall but the
Evan walls falling a little bit recently it's usually up to about here I mean we probably spend like like maybe $2 $3,000 a month on water W yeah man because if I'm going to be consuming like you know 6 lers of something a day I want be the best I can find and like Dubai water is not that great so it's fine you can drink it but maybe I'm just a pretentious [ __ ] probably that maybe I mean you don't you don't waste your money on dumb stuff do you well no I don't buy
like I don't have Lamborghinis or fancy watches or anything but like when except from the cas here mate that's that's a staple That's a classic but when it comes to health I'll just spend everything I can just to get the best inputs what are the three most important things in business the most important thing is the product I think then I would say sales ability because you need to be able to sell the product and then probably emotional management if you have a great product and you know how to sell it then you're going to
make money but when you make that money does it like does it go to your head do you start buying stupid crap and do you stop focusing on the business so I think I i' say really those are really the only three things that you do need obviously there's other stuff like team that's huge huge huge huge huge thing is is the team the quality of the talent you have the culture of a business like that this and other but at first principle if you have something that can solve someone's problem you know how to
communicate a and convince them to buy it and you can keep your brain in track and not be an idiot then typically that's all you really need at least in my experience I think if someone is currently employed and wants to start a business how do they get there considering they can't just give up their job of course you've got responsibilities you got potentially kids mortgage Etc it's it's a dichotomy because you're never going to be um considered I would say successful until you're all in because to get to the point where you're making six
multi6 seven eight figures you have to be all in you have to be but if I was employed man I would just find it in me to work outside of the employment this is what I did at the beginning my day at the start when I had my apprenticeship I was employed right and I started my first agency and I got to you know 5 10K a month pretty quickly and I would my job would start at 9:30 finish at 5:30 so typical 9:00 to 5 the 1 hour lunch break at 1:00 p.m. and like
I said I would turn up to the office at 7:30 and make call calls for 2 hours and I'd work for 2 hours before my work then I'd give my all to the job because I was obligated to do that and then on my lunch break I would cram a meal deal like for anyone who doesn't know a meal deal in the UK it's a um delicacy it's a fine cuisine I'd always go for the bacon and chicken pasta uh coconut water and Sensations this is like A3 this was a 3 job that was 1
hour of work at the apprenticeship as well was £350 an hour and then I'd cram a meal deal at lunch as fast as I could and then on my lunch I'd get in my quarter i' drive to a little lab and I'd make more cold calls or work on client stuff in my in my car just like hunched up over my laptop with my 4G um finish work at 5:30 back home by 600 more calls more work finish by 9:00 p.m. and I just repeat that do it for a year it sucks it will burn
you out it will depress you it will make you you you you won't sleep properly your health will go to crap you'll be stressed but like if you really want it you can do it but it's not [ __ ] easy it's really really really hard and I think that's the thing is people they think it's going to be easy and they think I'll just quit my job and I'll make a little course and it's not it it takes real gr and real work it's possible to do with a job but it's is very difficult
so if you want to do it you can it's just question of how much at what point do you quit the job and what happened when you quit the job yeah so when I quit my job my income just doubled um so like with the business it just like just I went all in and I could dedicate all that time that was going to the apprenticeship which was like my my the main portion of my day at what point you quitting the job is is truthfully this is it's down to whenever feels right because if
you've got obligations if you've got responsibilities a wife and kids a mortgage you know an astro turf to pay off or something as well you know you got you got an A three on the driveway that's on finance you know you people Finance the weirdest stuff man like I would say it makes sense to quit the job when you've been consistently making the same amount of money as a job for maybe 3 to 6 months cuz just people people get to a certain level of income they might make 10 grand in one month and then
they say I make 10 grand a month but youve just done it one month do it for 12 and then you make 10 grand a month you know what's the biggest mistake people make in online business um in patience time not giving it enough time quitting basically if you pick one thing and like I said every day you go to sleep a little bit better at that thing than you than you were and you woke up and you do that for like seven years then you'll be a millionaire the biggest variable that no one accounts
for is time everyone is so focused on like like what crypto do you buy what funnel do you use like what YouTube channel do I start do I do a low ticket or a high ticket but the one thing that people don't account for is time like I truly hand on heart can say it's the most important thing is just picking something and sticking to it all right so I take everything away from you mhm the YouTube channel you horrible man sorry but I need to do this for the good of the question right everything's
gone yeah you have your knowledge you don't have Network you don't have a following you have absolutely nothing what are you doing to get back to 100K a month as fast as you can yeah I think I thought this through a lot not because it's I hope it's not going to happen but sometimes I'll thought experiment this out so I have a very good answer for you this honestly would be exactly what I do so everything's gone like I'm I'm I'm just stood there naked in me Crocs with nothing right I didn't say you were
naked in your Crocs you imp one point did I imply that let's roll it in Dubai when to get in trouble what I would do is I would cold cool businesses like B2B companies it has to it has to be B2B first of all say marketing agencies business coaches recruitment agencies or whatever and I call them up and I would say I'm going to set appointments for you and I'm going to do on a pure paper appointment basis I'm going to do it through cold calling so all I want you to do is you give
me let's say you give me $2,000 right now I'm going to guarantee that I book you 20 qualified appointments and if I don't then I'm going to refund you the difference so I'm going to guarantee you um 20 appointments you're going to give me two grand up front or maybe you don't do up front if you don't trust me but hopefully with my sales schills you would and let's say I only booked you 15 appointments in the next 30 days what I would then do is I'd refund you the difference of $500 because I have
this it's what I call an upfront discrepancy and guarantee model where people don't know how to strike the balance between charging money UPF front but also making it risk- free and having a good offer so you guarantee a certain number of appointments you set a value on those appointments you collect that cash up front then you go and do the work and if you don't generate the promise then you refund the difference I'd call call you know as many businesses as I could and be like look it's a very simple offer you give me what
sort of leads you want I'll go and make those calls and book them into into your appointments and then what I do is I'd start building a little army of of cold callers where you then down you pay them down 40% of the appointment cost so if if I'm booking appointments for you at 100 bucks each and I've got my mate Jim who is very articulate and Charming but otherwise useless I'm going to give him a phone I'm going to give him a Skype account he's going to make calls on your behalf using my script
and proven method and then uh I'm going to pay him you know 40% so $40 and I'm going to keep 60 and then you just i' I'd have an army and then that's literally how i' do it is you and then and then after doing that for maybe 30 people successfully I'd start a course on how to cold call for that Niche sell it for like 10 grand then I'd also make YouTube videos as well live cold calling it would literally just be me like for hours on end just making calls like this is what
it's like you know cold calling Vlog or whatever I would love to watch you ring someone up and be like like like give me two grand I'm going to set these calls be amazing we do it who would you call I know I'll find a marketing agency and try and get on the program let's do it we do it bear in mind I haven't made a c now for like 3 years I hate this sound man come on hey there is cool oh fantastic listen you're going to hate me I'm actually a sales person good
start to conversation I know I know I know um look can I grab 30 seconds or would you rather I leave you alone what's it regarding it's regarding client acquisition um I was just checking out your website and I reckon I can get you more appointments um if you give me two seconds I'll explain that I don't want any more appointments if I'm completely honest okay fair enough how long's that been going on for sorry how long's that been going on for is that recent or are you I mean you fully booked I mean what's
the situation yeah I'm pretty much fully booked moment I've got a wait list it's pretty much me myself and I I appreciate I Ed a few uh Freelancers which I Outsource things too oh my goodness but yeah that absolutely that absolutely amazing I mean everyone I talk to seems to have the opposite problem so maybe I should be learning from you I am curious to know this do you want to expand would you want potential sales reps people call on your behalf are you happy with what you're doing no you're not the first person to
say that to me no it's it's not for me I'm interested in fair enough and I respect it well listen that's one less person that hates me today have a wonderful day take care take care byebye bye all right that was no good we'll try one more I love the opener huh you would have got me with the opener it's the thing man you just disarm them like you just you can just there's many ways to do it but this is what I used to do let's try somebody else here at what point do you
go I give when when there's no problem so like with that woman for example like there's no pain she's not she's not in any pain there's no value to add which means that she's never going to book an appointment it's like if you if you said to someone are you thirsty and you're trying to sell water and they say oh no I'm not thirsty you haven't got a leg to stand on you might as well just move on to the next person you [Music] know you for nervous before you take a call not anymore in
the beginning hello hey is that yes oh Fantastic look you're going to hate my guts I'm here to try and sell you something would you like to give me a minute or would you rather I leave you alone what do you want sorry my friend you broke up there could you say that again problem oh yeah the connection's not too great is is you think is my end or your end I'll try and call you back let's try them again if not we'll try someone else hello hey it's me again can you hear me yeah
oh fantastic as I was saying I'm I'm here to try and sell you something I didn't catch your response though all right is that okay I'm allowed to or would you rather I leave you alone yeah yeah yeah yeah fantastic cool well look I've got an opportunity um to help you get more clients for the agency I know you probably heard this a thousand different times from a thousand different people um difference with us is we actually guarantee that you sign 20 clients in the next 6 months and it's all on a pay result basis
as well so we completely reverse the risk I know that you're probably smack bang in the middle of something now and haven't got the time to give me but I'm just wondering if I could schedule you in for a quick call perhaps tomorrow or maybe Monday next week all right fantastic okay um if you give me your email I will reach out and just schedule the appointment through there okay Sia host gmail.com thank you so much have a good day take care my and what was your name my friend I'm Charlie nice to meet you
thank you you bye bye so you would never ever take their email you'd always book the thing on the call but because I haven't got my Cy open I can't book him in um but that's how you do it basically so you would have gone straight to can I straight to booking the call but basically we're fully booked it doesn't really so that was two that was in two call yeah it's really that simple and what I would do is I'd schedule a call with him maybe for like half an hour and I'd say to
him okay what do you sell what do you do like what do you want to sell more of etc etc and then I'd be like okay well look using the exact same principle that I used to get you on this call and qualify you I can book maybe 10 20 people a month into your calendar um are is it are you willing to pay 150 per qualified call that comes in he'd probably say yes pay on results right and then um then I'd start calling for him and then you know once I'm out of capacity
you probably do maybe two three clients Max and I'd go and find my friends who need jobs and just train them up and stuff like that um but I just do this all day man like once you get past the fear of doing it for like a couple of weeks you just flow that what I just did that I would just do for like 12 hours a day for like a year and then I'd be 100 Grand a month it sounds boring though it is this is the thing business is bloody boring my life and
I'm like it's kind of fun now yeah but then I had to do a lot of crap at the same time I bet when you when you started it was all like boring and C hell yeah it horrible I wouldn't want to restart like you know in the beginning it's it it's just misery it's pure like would you start again no no if what if I had to then obviously of course um but this is why like trust me I don't want to making cold calls like it's fine I can it might seem like I
enjoy it and I get a kick out of it but I prefer making products for my clients and stuff like that but this is the thing this is the thing people don't want to do everyone the entrepreneur lifestyle is so heavily glamorized that people start and after a year they don't have the glamour they just have a dark office with a hor with Skype ringing in their ears when they try to sleep which is what I had but it takes I've been working on this now for like s eight years it takes like a really
long time and a lot of work and then then you can have the mansion and the beach and the you know the fancy sa that looks like a portal to hell you know but until then you just going to work man but yeah that's what I would do that was great and if you'd like to see an epic Deep dive behind the scenes of Charlie's business and how he makes millions a month online then watch this video next and prepare to have your mind blown
