[Music] [Music] all right so these are your New Year's resolutions you want to make $100,000 online you want to go to the gym and get a six-pack you want to meditate every single day now do you want to know what the truth actually is only 9% of you will succeed and if that sounds harsh good because I want you to understand the severity of the situation you say that 2024 will be your year but most likely it won't be why well that is exactly what I'm going to show you in today's video now let me ask you a question what's materially changed to make 2024 the pivotal year of your life because let's face it every year you tell yourself this is going to be my year yet it never is you keep letting yourself down year after year Well in fact scratch that actually you don't just let yourself down because it's much worse than that you're letting yourself down but you're also letting down everyone around you your family your friends I mean hell even your future bloodline now we are already halfway through January and what concrete actions have you taken so far in order to accomplish your New Year's resolution if your answer is none you should be very worried why because we are about to reach the point of no return in fact fact we are 2 days away from it you see reachers have colloquially called January 17th quitters day and that's because by the 17th of January around 43% of people haven't taken any concrete steps towards their resolutions and if they haven't taken any action yet the likelihood of them actually taking action after that is in the single digits meaning if you haven't yet put any effort towards achieving your New Year's resolution you've already walked 80% of the way to failure and if you don't get on track with your goals now you will fail and if you keep going the way you've been 2024 won't be your year once again in total only 9% of people are actually able to complete their New Year's resolution so my question to you now is are you going to be a part of the 91% that fail year after year after year or are you going to join me in making 2024 your year this is a decision only you can make now if you decide to join me in making 2024 your year I have good news you see the 17th of January is around the corner but it doesn't matter because today you're going to take your first action towards achieving your New Year's resolution and making 2024 your year and it all starts with watching this event and that's actually why I scheduled episode 1 for January 15th right before the quitters day because there's still time to turn your your year around now before giving you all the tools you need in order to actually make 2024 your year I really want to understand the reason we don't succeed and it all has to do with time you see you have a limited amount of attention and focus to give you can't focus on everything it's impossible in fact a recent research that has been published on Science magazine shows that we spend 46. 9% of our days with our minds strayed away from the very task that we should be doing that is almost half of your day gone to what simply not being able Focus so you might think that you have 16 waking hours to live your life but you don't and out of the entire 24 hours of a day you actually have around 8 hours of actual usable time now there are ways to train yourself to become more focused and minimize the amount of time your mind spends wandering and that is exactly what I'm going to reveal to you in episode 2 learning to focus deeply is without a doubt the single most impactful thing I've done I'd even go far as to say that my ability to focus made up the majority of my success but more on that later first you need to understand the root cause of all of these problems and how you're literally getting all of your time stolen from you and for that I want to run you through an exercise [Music] for [Applause] d 386 declined what card declined I come in here all the time we know each other let me go get paid and I'll pay you back you said that last time prick I want you to think about this for a minute imagine that you got falsely accused of a crime you go to court your lawyers argue to the judge and they show all of the proof to show that you are not guilty of a crime and after long exhaustive hours of back and forth between the defendant and the prosecutor arguing the case and trying to prove their points they get to a final verdict and despite all of the efforts put by your lawyers and the clear evidence provided make an airtight case as to why you're not guilty the jury finds you guilty your final sentence 30 years in jail the next 30 years of your life gone my friend you're going to spend them behind bars and there's nothing you can do about it now let me ask you a question how would you feel in such situation devastated infuriated in a state of complete desperation I mean to be honest I think all of those are understatements I mean it's hard to even conceive what you would feel in such a situation honestly but I believe that it's fair to say that for most of us we'd basically agree that your life is pretty much over 30 years of your life just gone like that that is an absurdly high price to pay now obviously you haven't been accused of any crimes and you haven't gotten any sentences but the reason that I ran you through this entire scenario is to tell you that even though you haven't been accused of any crimes or convicted to any sentences you are still going to pay those 30 years and at this point 30 years of your life are simply gone why well here's the thing imagine your life 10 years ago before social media was nearly as prominent as it is now before your phone was nearly as powerful as it is now how much time did you really spend on your phone not that much your phone wasn't this key part of your life you couldn't live without now think back to just 5 years ago sure you were on your phone a lot more than 10 years ago and life without it wouldn't be the same but it definitely didn't Define your life like it does now then look at your life in the last few years it seems that nowadays people are literally ruled by their phones and that's not just my own personal feelings by the way there is concrete evidence that shows us exactly that in 2019 people spent just under 3 hours on their phones daily which is a lot but now it is way worse than that the average person spends 30% more time on their phone today that means the average person spends 4 hours and 12 minutes on their phone I mean let's really put that into perspective in just a few years your phone has gone from stealing 12% of your entire day in 2019 to over 17. 5% today now you may have even seen articles that refer to these numbers but for some reason when we're dealing with percentages it just doesn't seem as is drastic so to really illustrate how insane this is I've calculated what those percentages translate to in a number of days in 2019 the average person would spend 44.
6 days per year on their phone I mean really reflect on that for just a minute but today it's 63. 8 7 days all of a sudden 17. 5% doesn't seem as minuscule anymore and that only accounts for phone use if you factor in total screen time meaning the time that you spend on your computer or watching TV or whatever it is that number dramatically Rises the average gen Z spends 9 hours on a screen daily that is 37.
5% of their entire day staring at a screen for what to scroll to chuckle at some memes over the course of a year that is 136 days wor still this trend shows no sign of slowing down can you even imagine that that is 1third of your entire year every year meaning it's a third of your life now we already spend a third of Our Lives sleeping so that means that 2/3 of your waking hours you're choosing to spend a third simply staring at a screen I mean no wonder you can't get anything done if you keep going down this road you will spend over a third of your entire life staring at a screen so if you live to let's say 80 years old you're going to spend 30 years on your screen green 30 years wasted on cheap dopamine and endless scrolling so let's go back to our sentencing scenario the average prison sentence for murder in the UK is 15 to 30 years and as I said you haven't been convicted to 30 years in jail yet you willingly throw away 30 years of your life for what a giggle a few memes the question is if we all agree that getting convicted to 30 years pretty much means that your life is over why are you completely fine with spending the same 30 years of your life on your phone if you really think about it both experiences are not that different at the end of the day in both scenarios you are just sitting there trying to find a way for time to pass by you are not living you are just passing time so ask yourself this would you really rather spend 30 years scrolling on your phone chasing cheap dopamine rather than living your actual life and making the best life that you've imagined probably not I mean that is an insane amount of time think what would happen if you dedicated yourself to something for even one tenth of that just 3 years if you switched your phone time to something productive you'd hit the 10,000 hour rule in just 3 years now if you don't know what the 10,000 hour rule is it's basically the idea that to become an expert at anything you need to spend 10,000 hours doing it so now let me ask you this is this what you want to become an expert at staring at screens and doing nothing do you really want to be that guy the guy who sends the best memes is that what you want to be known for we both know the answer to that now the question is why are you still doing it why are you still constantly on your phone listen let's be honest I know this isn't the first time you've had thoughts about these things even before the prison analogy you already got the conclusion that you spend way too much time on your phone yet even when you try to stop you always end up going back to your old ways so the question is why and here's where everything really starts to get interesting there is a very specific reason as to why and if you've tried decreasing your screen time before and you haven't been able to do that consistently frankly it's not your fault here's why think about all of the companies vying for your attention I mean really think about the market forces at play think about the fact that your phone was produced by a company worth almost $3 trillion and they've spent the last 16 years per affecting their product once you open your phone you are faced with a sea of billion and even trillion dollar companies all vying for the same thing your attention I mean if you look at the most popular social media companies you really get an understanding of their size I mean let me name just a few Tik Tok is worth an estimated $225 billion meta who owns Instagram Facebook and WhatsApp has a market cap of $900 billion alphabet which own Google and YouTube is worth 1. 7 trillion and if you add Twitter and Snapchat into the mix the total market cap of these companies is 2. 8 trillion it's not by accident that these companies have the level of power that they do they spend billions optimizing every little detail my friend there are no accidents on their apps nothing is random everything is planned in those billions are all spent to get one thing and one thing only your attention [Music] your service has been temporarily disconnected hey man I'm I'm sorry about earlier I didn't mean that listen it's an emergency with my mom can I make a quick phone call this is Paul at agency Corp how may I assist you hi yes I saw your flyer and I was actually interested in a interview sure I have a slot for a prospecting interview how about let's say January 6th at noon yeah that that works for me I will be there there thank you great send a resume to Paul agency corp.
com I didn't sound like your mom you're a there is a war on your time dozens of multi-billion dollar Enterprises have all waged war against you and they won't stop until they win they won't stop until every last second of your time is spent on their platforms and their most powerful weapon micro habit manipulation now before I explain what that is you really need to understand how normal habits are formed and the easiest way to explain that is by imagining your brain as a computer when you do something new whether it be learning to play an instrument or getting a glass of water your brain creates a neural Pathway to remember how to do it the more that you do that action the clearer and stronger this pathway becomes now you can kind of think of it like a grassy field the first time you walk through the grass you won't see your path very clearly but after you've walked down the same stretch of grass for a bit your path becomes very clear and as a grass flattens the path strengthens and it's the exact same concept with habits in your brain that is why you can brush your teeth without thinking because you've done it so much that it's become second nature you simply do it without consciously thinking now if I were to ask you what the third last Instagram reel or Tik Tok you watched you wouldn't be able to tell me because quite frankly you wouldn't remember even if I asked you as you're watching them you wouldn't be able to tell me what the third last real you watched now why is that well because what happens as you're watching them is that your brain it kind of just starts to turn off those multi-billion dollar Enterprises have not only hacked your brain but also found a way to turn it on and off on command and when you're scrolling through those dozens of reels your brain is quite literally not functioning and I'm going to show you a brain scan in a second now the most interesting part is that when your brain turns back on you don't even remember why you open the app in the first place I mean just think about how many times you've opened Instagram or YouTube in order to search for something specific but then as soon as you opened it you see a highly click baity thumbnail click on it and start watching the video or you see a real that starts autop playing and without even thinking about it you start watching it and when you see you've already been sucked into watching this entire reel you're already on to watching the next one and when you realize that's happening you don't even remember why you open the app in the first place you remember that you had something to do but you can't even remember what it was why because they just reset your brain on purpose and that is exactly what they want to do they know exactly what to show you right when you open the app in order to turn off your brain right away and suck you into consumption mode why do you think YouTube and Instagram recently introduced autoplay into their videos so that once you open the app you don't even have a chance to escape you get hooked right away that is how they control you and in order for you to understand how they've turned your brain off you need to understand how habits work in the book The Power of Habit author Charles doig he breaks down what's known as a habit Loop that's the process of how and why habits get triggered what it says is that every habit has three components first it starts with a Q which is an automatic trigger for a behavior to start then there's a routine which is the behavior itself and finally there's a reward that helps your brain remember that pattern for the future every habit has cues and rewards and for years when everyone talked about habits they'd focus on the behavior itself on the routine but what Charles introduces in his book is the idea that it's not the routine itself that influences how habits function but rather the cue and the reward that trigger that habit in the book he also mentions a very interesting experiment they've done in Germany where they took a group of people and encouraged them to exercise and when I say exercise by the way I mean specifically go for a run now they took a third of the group and told them to do two things the first is to choose a specific queue such as always go running with the same group of friends or leave your running shoes by your bed when you go to sleep and the second is that when you get back from the Run give yourself a small piece of chocolate as a reward the reason for that is even though you might be genuinely enjoying exercising your brain hates it because it depletes your energy levels and your brain is built to optimize for surviving rather than thriving so it doesn't really want to go for a run and risk running out of energy so the only way to trick it into liking exercise is by giving it a reward after exercising like a small piece of chocolate 6 months into this experiment the researchers found out that 58% of those people are more more likely to continue exercising the problem with running is this it takes a lot of effort to get to the organic reward which is the Endorphin that your body releases during and after exercising and when you first start exercising you are more overwhelmed by the feeling of being tired and just how much pain your body feels than by the endorphins that get released so you really have to bootstrap your brain into believing that running is going to give you a good reward and that's why in this research they used the chocolate now the very interesting part here is this the researchers have found that if you were to look at a brain activity graph during the execution of a habit you'd see that your brain activity Peaks twice during the Habit process which is during the queue and during the reward now during the routine the behavior itself when you're performing the action of the Habit your brain activity is actually very low almost as if you're not thinking at all and you're just doing after all that is what a habit is a certain set of actions and behaviors that have been ingrained in you so that way you can do them without thinking and the reason that happens is so that your brain can virtually shut down to save energy now guess what that is exactly what your brain does while watching reals stories Tik toks YouTube shorts Etc that is how social media companies shut down your brain on command now what social media companies also learned how to do was to bootstrap this habit into your brain just like the researchers did but here's the evil twist instead of having to put your body through an arduous long routine such as running in to release the chemical reward in your brain they found a way to instantly release one of the most potent and addicting chemical compounds that our bodies are capable of producing it's called dopamine this is the exact chemical that gets released when you do drugs for example now how do social media companies manage to get your brain to autoease that by showing you a highly stimulating piece of content with very strong visuals and sounds something that your body is not naturally used to experiencing often in regular life something that you'd only experience when when you're hunting in the forest and seeing a big animal running for its life and screaming as you and your tribe is in pursuit of it and what would happen in such situation your brain would Peak its dopamine release now the thing is your brain can't tell the difference between seeing such a strong visual experience in your screen versus in real life so what does it do in both cases your brain releases a peak of dopamine and that becomes the reward of the habit and every single time that you get this dopamine release Peak it reinforces such habit so social media companies created a situation where they give you these very cheap and instant dopamine hits with no effort and they know that this will cause your brain to seek for more of those hits and it's all because of something called positive intermittent reinforcement so we know that dopamine plays a vital role in motivation but how exactly does it work well in essence dopamine is like a messenger that carries signals to your brain and your body but what it does is reinforce certain behaviors by making making you feel good and in doing so dopamine is actually the very chemical that forms much of your brain's reward system and that means that when you do something enjoyable your brain rewards you with dopamine and that's why dopamine is so closely linked to discipline and motivation dopamine also helps you focus when you're really focused on something you find interesting like a movie or maybe even a short 10-second video your brain will release dopamine so you continue to focus on that thing now because dopamine feels good your brain starts to associate certain activities with dopamine release and this phenomenon is known as positive intermittent reinforcement and this means your brain learns that certain actions well they simply feel good and you should therefore do it more often and over time this exponentially strengthens the power of a habit now what's the problem with that the problem is that you can't continuously just get more dopamine eventually the brain will start getting used to these high dopamine levels and that means that you're going to always seek more of a pleasure-filled activity and by comparison and everything else is going to seem that much more boring and this is how social media platforms have completely hijacked your dopaminergic system and social media isn't the only example of your dopamine systems being hijacked drugs actually have the same effect when you do Coke for example your dopamine levels Spike 400% and then obviously come crashing down and that is why drugs are so addictive porn and masturbation have the same phenomenon but interestingly so do ice baths so your brain doesn't actually differentiate between dopamine now here's where things get sketchy when you go on social media you don't get an immediate high on dopamine as you would on drugs instead you get hooked little by little and the effect well before you know it you're completely addicted or before you know it 5 minutes have turned into 2 hours so how does that translate in practice the social media platforms have been designed in order to extract the maximum amount of dopamine possible and that is how they hook you that is how they keep you coming back for more and in researching this I actually came across an interesting quote that pretty much captures this idea quite well there are only two businesses that call their customers users illegal drugs and apps because these apps are designed to get you addicted they're designed to implant habits into your mind so you can't help but keep coming back for more so just think about it you pick up your phone hundreds of times a day and most of the time you you don't even think about it it's second nature it is even more second nature than brushing your teeth cuz you definitely don't do that as many times sometimes you will pick up your phone and you don't even know why it's pure Instinct I mean really think about it how many times have you gone to just check your phone for a second and the next thing you know you spent hours scrolling on Instagram or Tik Tok and you don't even mean to do it it just happens sometimes you don't even want to do it I'm sure you've been in a situation where where you had a bunch of work to do and you knew you had to do it but you couldn't get off your phone you feel guilty but you can't really stop it I mean when are you not on your phone whenever you're bored you just pick it up whenever you're in the car you're on it whenever you're in an elevator you scroll and it's not just when you're bored how often have you been at dinner with family a friend or maybe even a significant other and they've caught you on your phone I feel like you get the point but the question is how is it so addictive it's because you have trained yourself over multiple years to seek that instant dopamine release every time you open your phone you are fed an instant hit of dopamine biochemically and psychologically speaking you're addicted to it you are addicted to the dopamine hit just like a junkie and the reason you can't overcome this addiction or even stop it from getting worse is because one trick that all of these Enterprises take advantage of and it's called micro habit manipulation [Music] [Music] [Music] that thought process was all about how do we consume as much of your time and conscious attention as poss possible and that means that we need to sort of give you a little dopamine hit every once in a while I mean it's exactly the kind of thing that that a hacker like myself would come up with because you're exploiting a vulnerability in in human psychology the inventors creators you know and it's it's me it's Mark it's the you know Kevin sisterman Instagram it's all of these people um understood this consciously and we did it anyway there are thousands of micro habit manipulators used by these companies you see companies like meta and Google have managed to enter the depths of your mind without you even knowing it they have been able to exploit your most basic desires as a human desires such as being connected being tribal even to be loved and accepted and here's where things get very very Sinister because this didn't happen by accident not at all this was all planned and deliberate the founders of Instagram Kevin Cam and Mike creger literally studied technological persuasion at Stanford and just four years later in 2010 went on to found one of the biggest social media platforms ever Instagram so that means that from the very beginning these platforms were created to manipulate you to exploit your psychology all in order to steal your time and the experiments have simply continued Facebook conducted massive scale contagion experiments in an effort to to find the best way to nudge people in the exact direction that they wanted and who was the subject for these experiments you of course now Facebook literally calls it a nudge but let's call it what it truly is an act of manipulation you see we are biologically hardwired to seek connections with others that means that there are pre-existing dopamine Pathways whose sole purpose is to enable us to form relationships with each other and that's why humans are quite tribal that's why we live and Orient ourselves in communities and what Facebook and these other platforms have done is tap into these very basic human desires and they've gone ahead and simply weaponized it against us social media has hijacked what it means to be human and turned it against us that's why you have friends on Facebook that's why you receive likes it all feeds into your need to be connected and accepted by your community in fact even the little features that we think are made for convenience weren't every feature on these platforms serves one purpose and one purpose only to maximize the amount of time you spend on the platform even little things like the fact that you can see when someone's typing a message even something as simple and minuscule as this is enough to trigger our dopamine Pathways ever so slightly and keep us on the platform then you get into more major things like the idea of followers you see the idea of followers was created by early Twitter to give more people to check on the app more often and it worked because people people wanted to keep up with how many followers they had so they kept opening the app now another one of those micro habit manipulators is the way you scroll now you might remember in the early days of Instagram if you scrolled through all of your friends content your feed would simply say you're caught up that's no longer the case you see now whenever you scroll on any social media platform you can scroll for hours you never run out of content and that's because now every platform has adopted infinite scroll so you can literally never run out of content to watch and the most Sinister part of this is if you refresh you are automatically exposed to brand new content that is the exact same psychology trick that they use with Sloth machines in Vegas so when I say that you are addicted to these platforms I really mean it and likes achieve the exact same thing when they were created at Facebook and it tapped into the very thing that we are hardwired to seek approval and autoplay is another one of those micro habits as I already mentioned the list of features simply goes on and and on and on and they are constantly coming up with new micro habit manipulators some are more exploitative than others and some are more obvious than others like the fact that Instagram uses reals to draw you in it didn't used to be like that I mean just in the last few months they've been able to tweak their micro Habit manipulators to be even more powerful and that's really what I want you to understand this is a continuous process that never stops it is all a play to keep you addicted and it's achieved through these little micro habit manipulations All In to keep you on their platform so that way they can feed you their Advertiser content now I want you to analyze this next time you go on your phone and see all those bright colors and flashing notifications I want you to analyze how they affect you why are you drawn to a certain color how does a certain notification make you feel really think about all of these things if you think that all of this is bad well it's about to get a hell of a law horse because this my friend is just the tip of the iceberg there's actually a much bigger story here that's not being told [Music] [Music] now there have been a few shifts in the world that have really changed everything everything from the structure of society to how money is made I mean just think about how our economies have changed over time we started off as hunter gatherers and then learned how to use tools and that was huge because it really allowed the economy to transition to an agrarian economy then eventually the Industrial Revolution changed everything yet again but what was the next big change the internet now we all know that the internet has changed everything but how I mean what was actually the byproduct of the internet that really changed our trajectory as a society you see the internet did something that has never been done before it went ahead and democratized information and that meant that people were no longer limited by what they knew for the first time in human history everyone had access to the same information nothing was hidden but something really interesting happened as a result of this you see a wealth of information creates a lack of something else it creates a Poverty of attention and that's how what researchers are now calling the attention economy was born and this is actually the biggest shift in economies of all of them bigger than the Industrial Revolution bigger than the internet and here's why all of those economy shifts so far had one thing in common they were all information driven that is all of human history so far could be summed down to the information economy which was basically I make money because I know something you don't but now we all know the same stuff so attention has become the new currency but here's the kicker all of the other big shifts in the economy well they took centuries to happen but this shift has happened in less than half a century and although our society has changed impossibly quickly there's something that hasn't kept up our brains you see our brains are still fundamentally the same as they were during our hunter gatherer times and that is why we are faced with an impossible situation as the sociobiologist Edward Wilson said the real problem of humanity is the following we have Paleolithic emotions medieval institutions and Godlike technology and these Godlike Technologies are spending billions of dollars to ensure that you spend as much time as possible on your phone and I know that at this point you're probably asking yourself so how do you combat that how do you break free from their shackles and how do you reclaim your time and attention how would you even Define the attention economy well here's the bottom line the attention economy has commoditized attention and and built a Marketplace that uses your attention as its currency that means that your attention is the price you now pay to use certain products so you can imagine if we're already enslaved by our phones and social media platforms it's only going to get a lot worse and this is the part of the story that gets Sinister very quickly because with such a rapid rate of advancement comes very dark consequences you see the algorithms that govern these platforms now have a secret weapon and with that secret weapon they will become even more powerful than ever before and the weapon it's AI now every time you use these platforms the AI algorithm learns from your actions meaning every time you use a social media app the algorithm gets better better at tailoring your content better at nudging you in certain directions and better at stealing your time and attention now if that sounds far-fetched then consider this AI is already an integral part of these social platforms give it a few more years and AI will know you better than you know yourself and it already knows you better better than most people it knows your emotional state it knows your relationship status it knows your health related insights all because you constantly scroll on social media The Next Step well the next step is to use this data to predict what will make you tick in fact these platforms are already using AI tools that can predict your behavior and these aren't just simple predictions these are insights into the depths of your psyche really only the depths that only a therapist or a closely trusted friend would otherwise have access to let me go ahead and give you an example simply based on the way you tweet there are algorithms that can predict your political leanings and not what you tweet but simply how you tweet it they use your Cadence your syntax and dictation to predict your political leanings with 70% accuracy so what you may ask well if they know your political leanings they also know something else about you so if that doesn't scare you then this will based on your post frequency and interaction patterns on social media AI is able to predict your Big Five personality traits that means that AI knows exactly what makes you you and your unique personality tick and it also knows exactly what to show you in order to get a reaction out of you in other words it knows exactly how to manipulate you because that's really what this is let's drop the ACT this isn't predictive AI this is manipulation to think that AI can read you as well as a human psychiatrist who assesses you for weeks on end should be concerning soon AI will quite literally know you better than you know yourself and that means it will be harder than ever for you to reclaim your time and ultimately to reclaim your freedom soon social platforms and AI will be so deeply embedded into your brain's neurochemistry they will be impossible for you to break free honestly it may even already be too late we've already discovered how much time you truly spend staring at a screen but there is still one piece of the puzzle that's missing if we live in an attention pool world where attention has become the new currency then how do these companies actually make money off of your attention now this may seem obvious to some of you but it's extremely important to understand exactly how these mechanisms work consider this how much do you pay to use Instagram what about YouTube Tik Tok well these are all primarily free platforms and as the saying goes if you are not paying for the service that means that you're the product but how how does the attention economy actually work well let's go ahead and break it down step by step it all goes back to how these big platforms make their money so how does meta YouTube Instagram Tik Tok Snapchat how do all of these platforms actually make their money well the answer is through advertising how do they advertise to you well as you know they show you ads in between the content that you want to see that doesn't seem too bad does it seems fairly innocent I mean after all these companies need to make money too now at first glance it may seem rather Innocent but I can assure you that it's not so let's look at the incentive structure that underpins this if social media platforms make money off of you simply seeing the ads that means that they need to maximize the amount of ads that you see but they can't do that too much otherwise you'll stop using their platform so instead they need to maximize the total time that you spend on their platform the more time you spend there the more money that they make now the thing is I found a way to put you on the other side of this equation for you to be the one who's actually making money off of the big Enterprises the big social media platforms and use the billions of dollars invest into these Technologies to your advantage so that way you can be the one who is reaping the rewards from it now at this point you already understand that the reason you keep failing your New Year's resolution is simply because of time you didn't have the time to do the things you need to do in order to win because your time was stolen and there is a war actively being fought to win more and more of your time so that way you can do less and less and the biggest enemy that threatens your success in 2024 is currently in the palm of your hands your phone and it was this very own thing that led us into a new stage of our world economy the attention economy and the truth is there's going to be winners and there's going to be losers and the losers are going to be the ones who keep giving away their most valuable asset in this new economy their attention they'll keep trading their attention and time for cheap dopamine hits just like an addict does and the winners on the other hand are going to be the ones that know how to not get high on their own Supply that is they understand that social media and all of these other apps are no different than drugs and instead of using it to get cheap dopamine hits they figured out a way to take advantage of their phones and the wealth of attention that flows into it to turn it into real wealth by using their phones and that's exactly what I'm going to teach you how to do how to turn your biggest enemy your phone into your most important tool and use use it to achieve success in 2024 and finally make this year your year you want to learn how to do that I'm going to teach you but not now you see you're not ready for it I'm going to show you how to do that on episode 2 that goes live on Wednesday at 12:00 p. m. eastern time but first you need to complete two missions in order for you to be ready now first things first I want you to take your phone and check your daily screen time and then I want you to calculate how how much of your life you will spend staring at your phone if you keep going at this rate it could be 10 years it could be 30 years it could even be 50 years of your life you will only know once you calculate it now if you don't know where to find this information or how to calculate it I'm going to post a step-by-step tutorial on how to do that inside of the WhatsApp group for this event you can go ahead and find the link in the description of this video your second mission is this I want you to pay attention to how many times a day you grab your phone for no reason next time you get caught mindlessly scrolling I want you to do something I want you to do five push-ups just five and that is how we're going to implement a negative reward to this habit so that way your brain learns that every time you go through this habit you suffer and that is how we're going to start to unwire it from your brain and then on Wednesday I'm going to show you how to prevent this from happening in the first place by avoiding the cues of this habit so with that being said it's it's time to get to work remember time's up and on that note I will see you on Wednesday at 12:00 p.
m.
