most people when they're selling they focus on Roi what does that stand for return on investment right I spend this much money what am I going to get I spend this much money what stuff am I going to get how much time I'm gonna get what kind of features am I going to get what kind of services I'm going to get yes that's how everybody sells I don't sell that way I don't sell Roi I sell COI write this down when it comes to selling High ticket you want to learn how to sell COI what
does COI stand for what it stands for is cause of inaction cause of inaction not just return on investment cost of inaction what would it cost your prospects not to buy from you what would it cost your prospects not to engage with you right what would it cost them forget we're gonna go look at your problem right now how much is going to cost you if you're selling Fitness how much it's going to cost you to stay this in this condition this health condition [Music] if you you help people with business well how much it's
going to cost you if you don't fix your business problems they're going to go bankrupt yeah lose everything and that affects your family how much debt would cost them so it's not just return on investment it's cause of inaction and price is only an issue in the absence of value and the best way to demonstrate value I believe is not to talk about all the future stuff they're going to get or the return on investment is this how much would it cost them if they stay where they are they stay where they are Roi is
probable COI is undeniable write this down Roi is hey buy from Me Maybe you get these benefits maybe that would happen maybe it's probable COI is undeniable it's what you're experiencing right now so Roi is focus on the future COI focus on what presence right now what you are experiencing completely different cell yes this is valuable yeah COI not only that how I focus on the future COI focuses in the present Roi is the destination where are we going to go where are we going to be when this problem is gone that's nice right CLI
is about your current location where you are now how much would it cost you to stay where you are so the way that I sell and the way that you should sell when it comes to high ticket you have to lead with write this down lead with COI and then you back it up with Roi because this is something they cannot deny this is what they're experiencing right now you lead with this lead with the problem first then you say hey if I fix this all these good things will come yes but let's leave with
this pain first don't talk about this I don't talk about hey you know what maybe you implement these strategies you come to my training you're going to make all this money I don't sell that way
