If I could encourage anybody listening to this or watching this to do this one thing would be to aim to get 90% retention on your first 6 seconds If you can get 90% retention on your first 6 seconds you are going to be in the top 1% of content being served up to the algorithm You're watching Marketing Misfits with Nor Ferrar and Kevin K [Music] So Mr Ferrar how are you doing how's the great white north it's not so great It's white and it's faking cold Every every day it this is really cool by the
way I see a city that gets formed out on the ice and then by the end of the day 90% of these ice huts get taken away It's all these fishermen that go out and I mean these crazy fishermen that sit out in these tents and try to catch you know white fish So they they stay out there until the beer is gone and then they come back in Yeah usually Yeah Yeah that's about right So I mean do you ever see them hear stories of them falling in like I mean ice pretty thick but
do you hear stories of like No all the time So yeah not when it's like it's pretty thick out there right now but there's some idiots This just happened I live on a huge lake like 20 20 mi long and somebody just last week went closer to the open water And the ice broke off So he was set a drift So they had to get get him rescued Kind of Yeah it's crazy And then like you can't joke about this but last year um a pickup and family went down So snowmobiles go down All sorts
of different things Oh I that I'll I'll pass on that I've ridden acmobile across a frozen lake in uh where was it in Fin in Fin in uh No it was in Sweden Northern Sweden up uh in the up in the Arctic Circle Yeah And that freaked me Out just going across that cuz I'm like man what if I just happen to hit that little one little piece where it's like kaboom and you're down down in it I I've snowmobiled across open water So where I used to live down in Kitchener uh you know we'd
go across the water and um and I'm not that experienced of a snowmobileer I've been out you a bunch of times but um yeah whenever there's open water uh you know it's it's interesting You You got to Give her give the gas just like I I Well I tried to give you last week I tried to warm you up because I was at a convention in Vegas and whenever we're in Vegas me and you always like to do two things What are those two things Norm what are those two things cigars and Kobe beef That's
right Cigars you're son of a for sending me the pictures of you smoking a cigar and just like I don't know how many slices of smoke uh of Kobe beef you had Sushi samba sushi samba and then uh smoking cigars at at the a lounge in I had one word for you bastard yeah I actually told I showed I texted that picture and I was like they're like oh will he respond I said it was kind of late but yeah I'll probably get a one word response response back Yeah it's exactly what you sent back
Uh but you know I was I was just trying to I was just trying to get get you get you you know misses and missing things and um And it worked right it works cuz now now you're motivated to go to Vegas uh here in about a month or so Yeah Yeah that's right Yeah And I I'm not even going to say what I'll do I got something up my sleeve But you know what and speaking of Vegas we have just real quick uh before we get into our guest today if depending on when this
episode comes out on March 20 27th in Las Vegas we're doing a live broadcast of the Marketing Misfits at the Prosper Show So the Prosper Show is One of the biggest uh uh Yeah I am Are you I think you're going to be there You said you're going to be there Uh if not don't worry You know it's it's it's you're just part of the team So I I ride your coattails Uh it so we're doing a live podcast on the 27th uh along with some drinks and and some food and that's uh March 27th
Uh we'll be announcing the the location soon and and the guests We got a really big guest that's coming on That It's during the Prosper Show which is about 2,000 Amazon sellers And a lot of you may know that Norm and I both have pretty big podcast in the Amazon space and then we do this podcast together in the marketing space And today's guest if if you're in if you've been living under a rock you you you may not have seen uh our guest today but she's one of the most successful uh people on social
media out there I mean we'll talk about her story starting From uh from singing to become getting billions of views per month That's a with a B billions How How would you I mean just imagine Norm if we got billions of views on this podcast for months what how much Kobe beef and what kind of cigars we could we could be uh smoking Look I'm happy if we get 100 Well maybe she'll tell us how to get up to Hey that's why That's it That's why maybe this week we we need a couple of tips
No I want 101 Yeah we we saw we we saw her speak at an event in in Nashville uh last year and then we're impressed Uh she was uh on stage at this at dinner and she was just kind of telling her story and telling what she does and her strategies and she works some with some many of the biggest brands in the world So this is going to be an awesome uh episode Uh her name if you haven't heard of her she's got a company called Viralish uh as well as a few other things
she's involved in Uh But her name is Ad Adley Kinsman Uh so Norm you want to put your nose down and hit the button with your nose See if you can do it with your nose instead of your finger and actually bring her on Can you do it with your nose can you Can you Can you do it look at Hey does your voice get on your nerves too just got to put that out there Hey Adley how are you what's up guys i don't know if you can see me I've been gigging backstage This
whole time You guys are hooked We're gonna have some fun I can already tell I have one question Can you get us to 101 i'll get you to that 110 [Laughter] How you doing glad to have you on here Thanks for taking some time I know you're a busy lady Uh thanks for taking some time to come and join us today and have a little bit of fun I'm excited Talk about my favorite thing in the world marketing At least that's what I hope we're talking hope we're talking about Is that this is a marketing
show norm you didn't tell me this is a marketing show I thought it was cooking I thought I thought Well I thought it was uh It's a Kobe Beach show isn't it yeah that's right Kobe show Exactly So you you uh some people may know you from different place Some People know you in the social pe space Some people uh you're behind the scenes on a lot of uh some of the most successful stuff out there but you kind of got uh some people may know you from what about 10 years ago or so You
were on the voice right um one of the confessions You know what i try to forget Thank you for reminding me Kevin You're welcome You're You're welcome That Yes that did happen But I I like How you teed that up actually and you did an introduction to similar to others where they're like you may not know her unless you've been if you might have been been living under a rock if you don't know who this is But a lot of people don't know who I am but they've seen our content So what we do is
take a little bit of a different approach as marketer actually where a lot of influencers or content creators they build everything around their name and Their ecosystem But as we all know as marketers there's a lot of fallibility in that to where it started all as me But then we went really deep and seated content and creators that and content that nobody would really know that we're behind so that we could have a much bigger width to us in case and when the platforms would shake or my name would shake or influence would shake or
just change with the wind you know And so that's we took a little bit of a Different approach So you may not have seen me but I can almost guarantee you've seen our content Well I I want to know you were a singer How does it how did you transform from being a singer into this viral guru frustration to be honest with you in music And it's changed a little bit but still our viral friends in music you're still waiting for a suit behind a desk to truly give you permission to be successful You're still
waiting for that Publisher or that label or that bank or that manager or that Tik Tok algorithm to honor you in a way that you can entertain and make money So one there's still a lot of gatekeepers in music two even if you've broken past those gatekeepers and now you have the leverage and you have the attention by going direct to consumer music itself doesn't really make a lot of money the product is free So you've got two big things working against you in music And Seeing the writing on the wall for number two was
another reason I wanted to make that transition And also I knew I just wanted to make money someday And I knew that it wasn't really going to be in music or at least that the odds were not going to be in my favor But my frustration was really waiting for permission from that suit behind a desk to tell me if when where how I could be successful And so all I wanted to do was entertain I honestly didn't care if it Was singing or not That was just the gift and opportunity I had at the
time But I wanted to go out and entertain and encourage and inspire people in to give them hope and comfort in their own authenticity their own authenticity and ability So if that's the goal I realize I can just turn on a camera and do that and then put it out there and by golly actually get paid for it Oh man this makes it a pretty easy decision Now you were pretty unique in the way that you Started your viral videos I remember you talking about this on stage and everybody everybody has at one point seen
one of your videos for sure You want to explain a little bit about that like how did how did you just how did you get started on that was it just because you wanted to have some fun kind of Yeah I started it's it feels like it started in three different waves Like the what we are at now started in a different tipping point but where it Really all started was I was touring um and trying to figure out how to get my music out there And I realized that if you want to like if
you if you want to solve your own problems the quickest thing to do is solve somebody else's So if you are just sitting if I pictured a group of people sitting around and just talking about songs how could I get them to talk about my song and I was always way more interested in how to market the music than I honestly ever was even Making it because I had just piles of songs that I'd written and I produced that nobody had ever heard and were never going to hear unless I found a way to market
them And so it was really out of frustration that started really reading everything I could and listening to everything I could about marketing And through that journey I also discovered making videos And while I was touring I made some videos on and off the road with my chickens at the time And people just loved my chickens They really attached to them And it gave them a different point of attachment and relatability versus just the singing career They were like "Man I love this funny girl who loves chickens." And so that I made a video with
them It did 19 million views overnight Grew me 100,000 followers Wow Like wow That point of relatability is the difference It's giving you it's it was more value offering even though it's just Entertainment Think about it because in music we're like "Hey look at me Listen to my song Come to my show Buy my next record Tell all your friends." And it's very self- serving It's very self-promoting But if I'm just making entertaining content then I'm meeting people where they're at I'm giving them something to say "Oh my gosh this is so me babe This
is so us Hey we should try this." And it's about them and giving them something to be entertained by or Suggest that they share with a partner And that was really the light bulb for me So where we started making videos and then got really really addicted to it So when you're doing entertaining videos there's when the artist there's a lot of people that are artists and they don't know the marketing There's people that know the marketing but aren't artists But then when you mix the two which you have done that's a skill set that
is not as common uh out there And when you're When you're how do you switch from so you get the attention and you go viral and you get the 19 million views and stuff with with entertainment but how do you what do you do to actually switch that to actually making money uh so if you're entertaining people and you're not really pitching you're not really selling is it the entertainment is just building the awareness building the following building the brand Is it that Gary Vanderchuk you know stab stab stab Right hook or whatever or what
what is the stab jab but it's stab shootang bang You're dead I can't wait to say that Courtesy of Kevin King Um I forgot the question Um but you Okay Yeah So the chicken video that really was my light bulb moment right was I think it was 2017 So it didn't start monetizing till 2020 So 3 years of me Being like "Oh video is the jam." And nobody really watched my longer form videos Like I then I started vlogging for like the 13 people who cared Um so it wasn't like every video after that was
a hit It was a big banger that then grew me that audience and then it was still trying to figure out what is my lane I can't necessarily recreate that viral moment but I wanted to So I started trying to reverse engineer what was making videos work But none of this Was making money because it was mostly on Facebook and Facebook didn't really monetize well until really middle of 2019 But I was still figuring out how to do it then And then it was once midroll ads turned on same platform or same way you're monetizing
on YouTube is through ads Well then Facebook started putting ads in the videos And so we were making money that way But we weren't making any meaningful money until videos would hit a million views or more So unless a Video was hitting a million views or more it was just maybe 20 bucks here 30 bucks there you know and so when a video would go over a million and then when the world shut down and everybody's on their phone it was a beautiful disaster in our case because everyone's glued to their phone We're make I'm
making as much content as I can And then it really started going up to 20,000 a month 50,000 a month 100,000 a month plus And we're just what is happening don't even Know how to handle it Pinch me It doesn't We can't believe this is true all the way into single videos earning a quarter million dollars Like that is that was such a unique time in history too that I don't know it's if it's that replicatable And then it happened on Snapchat in 20 21 where there was that kind of money to be made on
Snapchat and they were giving away a million dollars a day on spotlight and we were stay up all day all night posting videos every 5 Minutes as fast as we could make them as fast as we could distribute them So but note that I was doing it for 5 years making no money That's where the skill sets were developed to where the right timing in the market hit I was ready for it But it was making no money for the first fiveish years and then and since really 2011 when I even started making music you're
making content back then too but just getting good at the art of storytelling and then it was the right Preparation meeting opportunity And now say mid roll ads and wasn't this the platforms weren't even paying us because anybody in that game knows that it can do like that and you're building a castle on sand So then it was hey if I lose my page we're out of money like or the money stops right like something bad is really going to happen So we have to figure out a way to spread it out to where we're
not dependent on one of these pages or Facebook pages or Snapchat shows So that's really when we started branching out from just being athlete content to going a lot wider So is there is there a formula you know when if I hear this all the time when people uh you know they want to they want to go viral I hear it all the time and they don't all the time like very very few people go viral A lot of the times it's a fluke But is there a formula 1,00% At least I will die on
the hill That there is because we've seen it work time and time again and we teach one Ours is called the billion view formula And this works It has worked since 2020 We look at our thousands of viral videos that we made and it's very clear to us when you rise the best ones to the top A formula just became very very evident And then we took that formula put it into essentially a checklist And then we started making videos only with against that checklist And our batting average Went to 7 out of 10 videos
going over probably 2 million views Are you serious our batting average went from just kind of guessing to using this checklist against over 50 different niches I mean we could barely miss like seven out of 10 And we still use that formula today Whether we're designing an ad for Land Rover I'm pranking my husband we're doing selling content on Tik Tok shop it works pretty much every single time for any industry that you can imagine And That is why I'm so passionate about teaching it to as many people as possible What's up everybody your good
old buddies Norm and Kevin here and I've got an Amazon creative team that I want to introduce you to That's right Kevin It's called the house of AMZ and it's the leading provider in combining marketing and branding with laser focus on Amazon Hey Norm They do a lot of really cool stuff if you haven't seen what they do Like full listing graphics premium A+ content storefront design branding photography renderings packaging design and a whole lot of other stuff that Amazon sellers need Yeah And guess what they have 9 years active in this space So you
can skip the guesswork trust the experts there's no fees there's no retainers You pay per project So if you want to take your product to the next level check out houseofamz That's Houseofamz.com House of AMZ Can you share a couple of things i know you don't want to give away the whole formula You you teach that but can you share a couple just of the pieces or the the first part the hook or whatever it may be just uh for the audience a little bit yes absolutely Uh so the main thing if I could encourage
anybody listening to this or watching this to do this one thing would be to aim to get 90% retention on your first 6 seconds If You can get 90% retention on your first 6 seconds you are going to be in the top 1% of content being served up to the algorithm A lot of people and this is this contradicts a lot of advice and I'm aware of that because a lot of people will say "Speak directly to your avatar with exactly what your niche is and make your point." And you can but don't expect a
million view video at least not consistently and at least not predictably at scale So you may have a Fluke if you speak directly to that avatar But if you're in a small subset of a niche we're not talking about virality here We're talking about you doing middle of the funnel or bottom of the funnel content which we teach too but really most people need to work on their top offunnel content because we are in the greatest wave of advertising that the world has ever seen So if you make a piece of content and don't niche
it down right at the top but you aim to Say I'm going to put out this piece of content and I want everybody who scrolls upon it to at least be curious and hooked for the first six seconds You are set up to win So how do we hook everybody with the first six seconds you have to non-negotiably do two things You have to spark spark an emotion in that viewer You have to make them feel something Fear is a big one Shock is a big one Um and putting two ideologies against each other is
a great way to do That U the second thing it has to do is set up a curiosity gap That's going to draw us in and that's going to make us watch past the first six seconds Right right so if you can spark an emotion and put a curiosity gap in those first 6 seconds that appeal to the widest group of people possible you're going to be set up for success because we could talk about all the other aspects of the formula and the payoff and the engagement tactics and these other Things but literally none
of them matter if you don't nail that first 6 seconds A lot of times people are like "Hey Ed I tried this technique uh in the suspense about a minute and a half into the video and it didn't work." I'm like "Okay why why are you saying it didn't work?" Well because no no one purchased or no one watched the rest of my video I said "Okay well pull up your retention line." Like well N kidding Becky You lost 90% of people or you lost 75% of people in Your first 4 seconds Nobody even made
it to see what you did a minute and a half in That technique was irrelevant at that point cuz you didn't stop the scroll Well so if we can teach you to master this then we can start working on everything else I see a lot of people that take a piece of their video especially podcasters they'll take some quote you know maybe you say something and they'll put that in the beginning You know My First Million does this a Lot They'll take a little piece of a quote and they'll put it uh for the first
six seconds and that's supposed to be their their their six second hook to get you in and you're trying to figure out when are they going to talk about this one thing Is that the way to do it or is it better to do like a lot of the top people say is create the thumbnail first create the six seconds and as long as it's cohesive with the rest of the what you're you got to deliver on Whatever you're you're talking about in the six seconds and then go and and then go and do the
rest of the of the the video uh after that versus doing the video and then trying to figure out what's the title going to be what's the thumbnail going to be what's the first six seconds going to be What's your what's your thought process or thoughts on that the I think the best most seasoned people design their videos in reverse Like you already know what you Want your comment section to be You already know what the caption and the thumbnail is You're not just shooting content and then being like "Ah where was the goodness in
there?" You you're not just throwing it at a wall Not if you're treating this like a job You're designing it in advance and you're baiting things and even what you're saying for what you want people to be talking about in the comments And so that's actually step four of our formula Is engagement tactics where we design the videos in reverse and we design exactly what we want people to feel and what we want them saying in the comments especially if we want them to buy something you know and so we'll we'll have little techniques to
get people to just who would never normally comment We'll push on their sensibilities enough to where they feel compelled to say something at least compelled to keep watching And these these sensibilities Are typically in line with whatever emotion we identified we want to touch on in the hook and and then we'll just we'll just press on things and we're able to do that in multiple different niches But really going viral is much more of a psychology play than it is anything else You know I go ahead I I've just listened to what you had to
say and I'm thinking about this podcast Something that we've never said uh Kevin during this podcast is anything about a Comment What do you think about this what do you think about that give us your feedback in the comment section Is that some like this is a pre-recorded podcast Is that something that we should be targeting as well as podcast hosts i you know I can't speak to podcast because I don't have one as far as what that does for your ratings but at least as far as your loyalty um and engaging with your audience
I can only imagine that's a that's a great thing So if I Was you guys and I was thinking of how to design I'm air quoting that comment section or your reviews even even just actively calling attention to it Say Kevin's say telling some story or you're telling the Iceland story and say what you did in that moment You can even say you know and I don't know if I did the right thing guys Are any other parents out there or call out that avatar and say I let my kid do this and I don't
know if this was a good parenting move Or a bad parenting move but what what do you guys think I actually could have done differently in that moment should I have sped up should I have slowed down like I'm I'm open to to you know mine's wiser than mine but just invite them into a conversation and bait them in a nice in a nice way We're not trying to gify the audience but really just creating community and a tribe where you're opening a conversation where they're just not always on the receiving End And you do
that month over month year over year You've you've really built something special Yeah I can really see that building uh a community Yeah Or say you guys would read your reviews like "Hey we were reading our iTunes reviews or Spotify reviews and and Britney said this and it really made me think this." So I appreciate that Britney Thanks for listening That really got me thinking But that kind of subliminally sparks people to think "Oh Wow They're going to Spotify and and reading their comments I want to go drop something because I've got something to say
you know and they're probably going to get views." And those comments too is like what helps things go by I mean the a lot of these algorithms work off of the engagement and how much how soon after a video posts and they give it a certain amount of time how much comments and interaction there is whether they show It like Facebook doesn't if you got a million followers they don't post show your video to all a million they show it to a subset of that and if there's comment engagement and then watch through then they
start showing it to more and more and they they roll it out So that those comments are important but what about like you said you you diversified onto different platforms and what uh just in case one went down Talk about a little bit if you could the Difference between doing stuff for YouTube which is longlasting it sits there forever versus doing something for Snapchat or Tik Tok or Facebook or Reels that's basically has a shelf life of hours or uh maybe a couple days at most versus something on Tik Tok that can keep generating money
and stays there for years Um what's the difference is there a different approach or because I see a lot of people they just they take the same content and they just slice in The different uh uh dimensions and just put the same stuff on different channels What can you talk about to us about your philosophies on on that those things absolutely And I'll clarify because where we started diversifying was yes two different platforms but when we really started diversifying is I went into a publisher model So when I say you've seen my content even if
you haven't seen me we were staging everything from Karen's on an airplane To wild things happening on Ring Camera CCTV footage cooking channels prank channels publish like DIY channels compilation fail channels like all different types of content that I would direct produce or hire out to be done so that we could just maintain revenue realizing hey I want to create entertaining content that I'm not the face of but I know CCTV in the form of horror because true true crime is really hot I want to produce that but I can't I Can't be an Amazon
delivery driver So I'm gonna go hire an actor from down the street at Belmont to go be a paid actor and create this stuff so I can diversify not just platform but I can diversify the type of content that I'm making and earning off of to entertain more people even if it's stuff I would never watch Um so I wanted to make that point of clarification But also when you think about all the different platforms some people my theory is really Specialize in one platform but post to all of them because you never know which
platform is actually going to pop off We had somebody who was just like hellbent on Instagram And they were like I don't want to focus on YouTube or Tik Tok or Facebook or anything else Instagram is where my people are And I said will you just do me a favor and will you please just post on YouTube shorts please And lo and behold YouTube shorts went through the roof for them And that's Ended up where they ended up being where they found their tribe and their audience But they were just shortch changing themselves They made
the content anyways Why would you not post it everywhere but to your point Kevin you do have to be thoughtful about how you're changing everything to speak the language of the platform Because if you're measuring your audience too you're going to recognize you probably do have a different audience on TikTok And the way that they speak over there is different from YouTube which is metadata heavy and people are going to search out things and learn from things So the way that you distribute and publish the content even if it's pretty much the same clip should
feel and look different and and be packaged in a way that speaks the language of the platform if you really want to maximize it So we deal with a lot of different brands and some of the questions that we get back Especially if we say oh we're going to do this on Tik Tok or we're going to do this on this platform or that platform says that they goes against their brand their brand voice their tone Do you think that brands can go outside of that brand voice and do something on Tik Tok completely outside
of what their brand is and yeah I'm just curious someone who's just looking at your face smiling We just had a brand a big celebrity ran on Tik Tok and so they Hired our company to launch them on Tik Tok million dollar campaign and they said they're very very strict with their brand guidelines And I'm just like "Oh gosh here we go." And we pushed the boundaries a little bit and we just tried some new stuff saying "Just trust us We're not going to disrespect the brand or do anything outside of that but you have
to bend on these few things So just let us try it and let the affiliates get creative and and do what We're thinking here And absolutely skyrocketed them And they never would have done that They never would have tried But the the changes that we made that were outside of their brand guidelines and their scope and they're doing millions of dollars a month on other platforms Great But when it comes to Tik Tok if you don't know what works there you need to trust the people who do So let us push those boundaries because when
they're seeing that brand Lift on Tik Tok guess what that they're seeing an ecosystem effect of now their Amazon is going up their Shopify is going up their Instagram is growing up because they saw major brand lift by finally having a presence on Tik Tok So I you do have to do what is platform native And so speak don't change the the heart of your brand Don't change the main voice of it But if I'm talking to you right now my voice is going to adjust versus if I'm talking to one of My team members
or I'm getting ready for bed right like your your heart is still the same and what you stand for is still the same but you can adjust the tone of your brand And I think that you should Hey what's up everybody kevin and Norm here with a quick word from one of our sponsors 8 fig Let me tell you about a platform that's changing the game for Amazon sellers That's right It's called 8Fig On average sellers working with 8ig grow up to 400% in less than a year 8FIG Offers both funding and free tools for
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do research and like what will what are the trigger points or what are what's hot right now or what can we leech on the back of that's in the news or something or do you just have a you or a group of writers sit around like just come up with great ideas and like and throw stuff against The wall or is there a scientific process to actually choosing what you're going to do or is it just come up with a lot of cool ideas and let's just see which one works you say "Is there a
scientific process to coming up with our videos?" I would say for us the scientific process is the formula It is that true for us And then no matter what bucket of content we're doing if we're playing off a trend of something happening in the news if we're doing Green screen tutorial if we're doing straight up hard selling post bottom of the funnel if we're doing reaction videos any bucket and style of content that we're doing just hits that the the formula checklist and then we can hit any bucket of content any niche that we want
and we know it is going to be successful So that's really our scientific method and then we can apply it to comparing contrasting or any other bucket that we want to But that for us The billion view formula is the gold standard Is there a type of stuff that typically goes viral more whether it be scary or horror or shocking or comedy or something or is it just it runs the gamut or is there something that if you can nail this type of video that you're going to be have a greater chance of success you
know what i think a lot of things go with the times like true crime We wouldn't have said that 10 years ago So that's something to hit on now and Maybe put that undertone in there Um and and test that But and maybe this is personal bias but comedy I think is evergreen It can be 100% understood without sound It doesn't have language barriers It it's carried in your face and in the way that you use your body So I think comedy is really really powerful and everybody wants it and likes it and appreciates it
to where if you can nail that um I think you're going to be pretty much set up for success So if you Think do you think that if Kevin and I during our podcast event in Vegas dress up in sumu wrestler suits in a mud wrestling ring with Mike Tyson with Mike Tyson Uh that would go viral You know what i do I'll personally come film that and then Okay great I'm in Kev Let's Let's get you in there We just need a little needle part of the stage has some ice on it so you
can fall through it I think we should we should mud wrestle To the point where you know we're exhausted and then we start feeding each other How's that is that good well that's I mean that's part of I mean take a look at Mr beast I mean what do you what do you He's 374 million followers I mean Daryl Ives helped him or Eves or how helped him actually do that Brilliant YouTube guy Uh what is And a lot of this stuff was shock video or or over or taking it to that next level or
overproduced or spending crazy money to Do things And now you have a lot of people you know his manifesto got leaked a few months ago or his not manifesto his little internal document of how he does stuff That was like a hot little thing people were trying to get their hands on but people can't replicate it What is it it's always like good ideas are a diamond dozen but the execution is where where it's made So what is it what does it take when it comes to video because there's a lot of people like "Oh
Man I could I got some funny ideas or I got some great ideas but then they go to do it and it just turns into um so what what separates the besides your formula going by your formula what separates the execution of the formula versus just following the formula i have so many things I want to say about this but you really did nail it when you said uh that it is all execution It's not necessarily having a great idea If you have a great idea Awesome But if you execute it poorly it's never going
to go anywhere And like you can make a video watching paint dry if you storytell it well enough right if you make us care and you have stakes that are high enough like you can really make a video about anything if you know how to storytell it well enough So when it comes to execution one I think it's a discipline thing of really being a student of the craft But even more so than that I would say it's the amount of Reps that you put in because you can't learn just by reading it on a
screen and studying his manifesto You have to learn by trying and failing and executing 1,000 times They did a um study on YouTube of anybody who had crossed a 100,000 subscribers and almost all of the people who had crossed 100,000 subscribers had published at least 1,000 pieces of content Oh wow I think that's the stat Don't hold me to that But it didn't shock me in the slightest because I was like "Yeah they got their reps in." Usually everyone's trying to figure out how to make it perfect before they even start Oh man it's the
that's the biggest thing I wish I could just smack right out of people You have to start get data and get your hundred bad videos out Like everyone has 100 bad videos in them that they just have to get out So that is your first job because how you start is most certainly not how you're going to finish But you are only going To figure that out by trying and iterating it You're not going to figure it out up here So too many people just they put they start doing this think they're going to do
something and they put out 10 15 videos and they're getting 100 views 30 views 1,000 views and then they just give up too soon They're like "Oh I had the wrong idea Back to the drawing board." And like "No no back to the drawing board." Like kind of but keep keep going Like don't stall out Like keep iterating on what's working what's not So say you were developing your personal brand and you really just didn't know which direction to go I'd say "Okay let's make 30 videos this month or let's make 60 videos this month
and let's try 10 videos in this bucket 10 videos in this style all the content pillars you think you're interested in 10 in this and 10 in this and 10 in this." And let's put at the end of making those 16 videos let's compare the Data and let's let the numbers decide And you may say "Uh wow I was shocked I thought buckets 1 three and five were going to slay That's really what I liked." But you'll notice buckets 2 5 and 12 were with a market liked And you may have said "I really think
everyone's going to love buckets seven and eight." But they didn't They hated it And you actually hated making it So let's like that was way too much work for not enough yield So get those out of there But now we have data You had enough time and you shot enough content to see "Wow I liked that." Or "Wow I never want to do that again." Or "I loved that." And the market loved it too Now month two we're going to double down on those ones that worked And let's see month three let's double down on
that And so you're just letting data and really your heart and alignment and like did that give you energy or did you hate doing it and then follow follow that model I would say to Just make your decisions and keep moving forward So what are some of the most common mistakes that brands are making or even the creators are making with respect to what just putting together a video just putting together a video Most common mistakes I think they're they're paying off their videos too early I think most people are paying off their videos too
early They're saying "Here's some big hook cuz they know they're Supposed to get the hook right and then they're giving the solution immediately." Well cool Thanks for the video I don't need to watch anymore of you just rambling Right your first 3 seconds need to create a curiosity gap that is so strong You could hold their attention for three 30 seconds for 3 minutes or for 30 minutes if you wanted to but you are not going to scratch that itch until the last 3 seconds of that video Look at any great sitcom Look at Any
great movie I love Liam Niss from Taken I think I told you guys this where if Liam Niss rescued his daughter halfway through the movie are we going to keep watching the movie no If Ross and Rachel got back together in season two would we have had 10 seasons no You have to create this itch and do not resolve the thing fully until the very end of your video And most people are resolving it too early They're packing it all up up up front and scratching the Itch and then their video carries on for another
2 minutes and they've just they've they've ruined the video So first 3 seconds create the itch that you do not scratch until the very last 3 seconds of your video Is there a perfect Is there a perfect time like is it a minute long 90 seconds long what do you think the perfect time is or am I asking you how long is a piece of string you're asking how long is a piece of string i think it's totally dependent For us What we really look at well one is it a long form dedicated platform play
to YouTube or is it is it a Tik Tok and are we going for monetization or are we not so it ultimately depends on what your goals are but you want your percent completed of that video to be high and you want long watch time So you're ultimately going to try to decide what is the best version of your video Is it best and tightest with the highest percent completed at 35 seconds or is it Good enough and are the stakes high enough in this video that it's great enough you can hold for a minute
30 you know and so it's really up to you to decide and that's just by reps again and getting to know your audience and and their thresholds for tolerance of time Now a quick word from our sponsor Lavanta Hey Kevin tell us a little bit about it That's right Amazon sellers Do you want to skyrocket your sales and boost your organic rankings meet Lavanta Norman and I's secret weapon for driving highquality external traffic straight to our Amazon storefronts using affiliate marketing That's right It's achieved through direct partnerships with leading media outlets like CNN Wire Cutter
and Buzzfeed just to name a few as well as top affiliates influencers bloggers and media buyers all in Levant's marketplace which is home to over 5,000 different creators that you get to choose from So are you ready to elevate your business Visit get.lovant.io/misfits That's get.lavont L v a n t a.io/misfits And book a call and you'll get up to 20% off Lavanta's gold plan today That's get.lav.io/misfits How important is continuity between the video and what you're selling for example in your door cam your fake door cam video of the UPS guy coming up to the
door deliver the package and all of a sudden a mean dog chases him all the Way back uh to to his truck and he falls on the way and the dog almost gets him and and whatever And if I'm selling running shoes maybe that makes sense because those running shoes What if I'm selling a mop and I do a video like that and my ultimate goal is to get people to buy my mop brand is there there a disconnect there do you how important is that or is it just just entertain them and get their
attention and then you can do whatever what's the Importance of keeping that continuity the continu the continuity of a video if you're trying to sell something is very important because to your point if guys Amazon delivery drivers running away because a dog's chasing him and he trips and falls it's cuz he was wearing Crocs and not these running shoes you know So don't do don't do anything meaningful work wearing Crocs You know pin that as the common enemy and then you want these shoes instead for any meaningful work But how are you going to take
that video and then try to sell a mop you're not you know it's totally unrelated But I will say that's different than having a viral hook where the a bull comes up and kicks the guy into a fence and then it ties into you as if the bull kicked you and you're laying on the ground and then you're saying "Hey bye first form you just got my attention to then make a pitch and that's funny So outside of those types of hooks where you're using Com comedy as the common thread and shock then I would
say the continuity has to it has to make sense otherwise I'm just confused by you What about the trend now more people watching video but it's short form and long term long form on actual big screens you know we all everybody's making stuff for mobile That's everybody that's where everybody's at They're they're watching mobile when they're on the train or they're in the bathroom or they're Waiting at the doctor's office or whatever But now I saw some stat like 30 was it 35% or 40% of all YouTube videos watched on a big 75 85 in
screen in the living room So how how do you how do you make that transition because that can matter quality of the video the quality of the audio the quality of the production or does that really not matter people just want they'll just take it as long as it's good I think it's very important It's a shift that We're making too The fact that I heard over 50% of people 30 or 50 the fact that more people are watching on YouTube short form and long form content on actual screens now on TVs whether you can
disregard that fact if you want but if you're a marketer I think you have to pay attention to it right and you want to be there like if you're only making vertical content you're not going to be as easy to consume on a big screen and not for as long so you're going to want Adjust and and work in the old school like horizontal content into into your goals if they're not there already If you want to stay present in where the future of media is going from a speaking of that from a production standpoint
I used to do I used to have uh three full-time video editors and used to do some TV stuff and and for a lot of this UGC stuff and all these this cheaper more on a budget things I think a lot of people that are creating don't Understand that the audio is more important than the video uh a lot of times uh and the audio is what really and your facial expressions and what you see can create emotion but you said it earlier about creating that emotion Sound is one of the mo because it goes
to brokus area in the brain It's one of the most powerful areas and the sound actually helps you paint pictures and preframe things And so sound is super important whether that be music uh or Lyrics or a sound effect or whatever you look at Dexter the be opening of Dexter you know with all the sound effects and then cutting meat and it sounds like he's cutting skin you know because of the cannibalism and all these little shaped it's all it's all subliminal stuff but sound bad sound in a video people will not great 4K 8K
video they won't but if it's choppy video or a little bit out of focus or whatever but the sound is good they're more likely to Watch it So can you talk about how you guys incorporate sound uh into what you do and the importance of sound this is very interesting Kevin because I typically take the opposite stance of what you just said We design I hear what you're saying but from our perspective 82% of people on average watch videos without sound That's a good point Not on TV Not on TV right which is where we're
making adjustments But if we're we're trying to Appeal to most people whether they're standing in line at a bank they're waiting in line at Shellskies they've got a kid tugging at their leg and can they understand this with one eye open half paying attention in any language can they understand what's happening because of facial expressions because of comment like can they understand this video if they never have any audio whatsoever but to your point if say that is already true music and the sound is So so important because if I have one scene of the
of the Amazon delivery driver that we were talking about earlier and I've got horror music on versus lovey feel good hopeful music I'm preframed to watch this video with totally different context Now I need to make sure that my caption and description lines up with that pre-framing because we're gonna have two wildly different experiences right and so we would actually split test that Content with the sound before we would ever post it And I would have a different caption speaking to the horror version of it versus the different caption that spoke to the love Oh
my gosh what a beautiful moment Uh so it is it is very very important and as we're moving to more content being on the big screens I we're having to level up our game too to actually use great audio and you see more creators using and caring about their audio now than ever before So whether you're shooting on an iPhone or you're shooting on an 8K camera it is something I think you have to care about now more than you ever did before even though we've never shot a viral video on anything other than an
iPhone or a Ring doorbell camera ever So we have quite the learning uh curve for us coming too to level up and make sure all of our content now is thinking about the future of where content is going of people not just streaming on mobile like they have Been but actually streaming on television It'd be interesting to do a test where you have do the concept like you said and I agree with you a lot of people watch with the sound off where you start watching with the sound off and it's the old Charlie Chaplan
where you understand it without the sound Um and then at some point in there you so you get them hooked you get them watching at some point it actually quits making sense unless they hit that little Button to unmute uh their sound and actually hear the sound and the sound then almost closes them It's almost like it it it amplifies the emotion or amplifies it that Have you done anything like that i'm just brainstorming here off the top of my head Okay that could be an interesting work but if it's done right I think that
could be potentially pretty powerful We did a season of this where u our Facebook rep we did a season of this where our Facebook rep would tell us that that was a metric they were measuring because it was a me uh metric of sentiment and engagement if they were so compelled during this content that they went and hit sound on like they changed their state to consume this content So we started playing with that a little bit to where we would make it where you had to put the sound on We hooked you really well
and then 15 25 Seconds in it would shift a little bit to where you needed it like it was a court case or something like that and we would put that turn the sound on here to see what's next you know and we would actually start putting that in every single video to make them turn it on once our rep told us that that was a a measurable metric and a meaningful one to Facebook So it's crazy and then they didn't care anymore and you know and Then they wanted everybody to start making all different
types of content So we really tried our best and still do to have our finger on the pulse of where things are going as marketers to not just make our videos perform well but to also do right by the brands that we serve We got to know what's going on Are you doing stuff in multiple languages like in the US I I don't know I'm assuming the US is your primary market Are you doing stuff in Spanish and English since there's 60 million Spanish people here or you just you focus on just one language because
things can and get lost in translations or culturally as well definitely So we just started Spanish channels last year and we've got Spanish channels across YouTube and we experimented with that a little bit on Facebook Uh but we we didn't continue that focus We transitioned our Spanish efforts more so onto onto YouTube Is it is it worth taking that viral Video and putting it into multiple languages you know because there's cultural differences it it might be lost in translation literally Totally I think it depends on what your goals are Our goals were we looked at
the CPMs and which countries pay the best United States Spanish-sp speakaking countries and then Portuguese actually I believe paid the third So for our entertaining content we went English and then Spanish and then I think we Probably will start translating everything into Portuguese But that's just for our wide entertaining type of content If you're not selling anything you know in Spanish-sp speakaking countries and you're only shipping state side I wouldn't say there's that big of a need You know one of the things I I've noticed too when it comes to video Norman had asked you
earlier what some of the mistakes people made I think it's actually in the editing getting the Right editor I think the editor uh I mean there's a director there's someone that writes a story and you have a script but a really talented editor that actually has experience in short form or social media or whatever can make a world of difference Even give them the same script the same footage the same everything and you have the same director the right editor can be a dealbreaker What What are your thoughts on on that i 100% agree with
you that Editing is 50% of the battle And a lot of people will hear that and be like "Oh no Oh I have to be an editor too But in our course what we teach in our editing module we don't teach like actual editing We teach copy paste take that piece out editing We teach the psychology of editing because most of our videos all we do is cut pieces out and put like text on screen Like it's not difficult editing at all What we're training is how to think about content So if you get the
video rightish now this the magic of it is in pacing and cadence and timing and preventing that your entire job is to prevent a thumb scroll So you are to lock them in a trance and that is done in editing Are you looking to quickly boost new Amazon product launches or scale up existing listings to reach first page positioning the influencer platform Stack Influence can help That's right Stack Influence pushes high volume external traffic sales straight to Amazon listings using micro influencers that you only have to pay with your products They've helped upand cominging brands
like Magic Spoon compete with Cheerios for top category positioning while also helping Fortune 500 brands like Unilver launch their new products Right now is one of the best times to get started with Stack Influence You can sign up at Stackinfluence.com or click the link in this video down in the description notes below and mention Misfits That's m i sf ts to get 10% off your first campaign stackinfluence.com Yeah it's I have that all the time I I film some of my events and stuff and the guy that films he's like I'll edit this like no
you just keep filming it I know you're editing you could do something but I've got another guy and it's hard to put a Finger on exactly what it is He just knows exact It's just you know back on the sound he knows like make sure you actually make this transition on this little ding sound or this little this sometimes little things are but it's so crucial So do you test since editing is 50% you said do you make four or five different edits of a video and put it out to a subset first of your
audience or internally or a testing service and like okay this is the one that works or We need this this wasn't clear before you roll it out onto YouTube or Snap or Tik Tok or whatever or you just let the platform be the decider Yes we do We do test and I'm excited to talk about this Um but before that I even want to back up for a second and say I do think everybody should learn how to do that basic editing that we were talking about because it's going to make you a better creator
When you go and to set up your camera and film You're going to be better if you had to deal with your own editing because you're going to see oh wow I made that transition so awkward or I make this weird face all the time or I say um a lot So it's going to make you a better content creator if you are thinking like an editor in your head and thinking about what you're going to do It's going to give you more options even with just basic editing like knowing how to add text on
the screen So I wanted to say That But yes we will make about four to five different edits of every single video What are we the same editor or different editors with different approaches same editor different approaches Okay Um where because here's what we're editing Here's the differences for us is the difference in maybe music without music Mostly it's the hook though We're doing different starting points Say you were clipping up this podcast and you're like "Oh I love This segment Was this a stronger hook or was this a stronger hook or was this a
stronger hook?" It's make or break So we would test five different hooks and lengths of the video for retention And then what we did for a long time is we would put we would run them as Facebook ads and dark posts So I'd put five different $5 on each different edit send them out to an audience a random pool of a thousand people because with a thousand people consuming the content You're going to get a pretty good idea of which one was just better at top offunnel content grabbing the most amount of eyeballs cuz that's
the goal So we would just test it out like that and then we would see wo edits two and three those I would not have picked that ones but the data was undeniable And then at a thousand views you can actually see Facebook will spit you back a retention line and it'll say "Wow oh you lost 40% of people right away." Or "Hey your opening hook was great You had everybody but you lost 29% of people between seconds 12 and 30 or 12 and 15 What happened right there man maybe you whip panned Maybe you
said something that turned a lot of people off Maybe you paid it off too early and they were like "Cool got it." But split testing different edits beforehand was absolutely our lynch pin to success and ensured that we were knew we were posting the best possible version of our Video every single time which kept our pages really hot and healthy Did you make when you're doing a video uh throughout the video and towards the end of the video is there any type of marketing techniques that you use to get that person to move over to
another video or to another video just to keep them engaged we just good content It's a silly answer maybe but if the video was good they're going to Naturally just want more of that and be like "Oh my gosh I just stumbled upon this." So what else does this person have i want to keep consuming this because of how it made me feel Either it taught them something or it gave them value a sense of levity Whatever your value prop to the consumer is if you do it right I think you'll you'll get get them
consuming more of your content organically but we don't have necessarily any cool tips for that But That feels like more of a YouTube long form question and I'm just now starting to get into YouTube long form Yeah I think on YouTube they actually recommend that they don't want you going off platform So they actually uh I've heard that they reward you if you actually watch more of your videos So encourage them at the end like "Oh check out our channel If you like this one you also might like the one about u uh Norm talking
about blah blah blah or whatever Make sure you check that out Should be on the right or down below or something." And they say that helps all videos rise because you're keeping them more engagement and on your channel um YouTube Yeah it's YouTube YouTube But say YouTube for sure but say we were a competing podcast and we're kind of talking about the same thing If you're getting more watch time in with that avatar than I am who's the algorithm going to serve up you So that's a volume Game that's a consumption game and that's a
video link game Because if we're say we were just putting out the same content it's equally good and equally consumable and the avatar is loving both of us equally but your videos are twice as long and you hold them for longer than I do They're staying on the platform longer because of you not me So so when you launch a video in the in the Amazon e-commerce space when we try to launch a product on Amazon you can't just throw up a product on Amazon and hope that the Amazon algorithm picks you up especially if
it's competitive especially you're going to be on in position number 293 on page 19 that nobody goes to So we have to do what's called a launch where we actually have to throw some ads behind it We have to do some little manipulation behind the scenes and some things to actually get us to page one when you type in uh uh dog dog treats or whatever do you Have to do the same thing in video when you or do you just post it onto your channel and then let's see what happens or do you have
have something like an email list or a newsletter list or another SMS list or something like hey we just posted a new video just to get the ball rolling because that first 30 minutes or hour two hours on latest platforms is critical on to what's going to happen Do you do anything in that in in that regard or is that even necessary When it comes to uh to video really haven't seen it be necessary At least to our success it hasn't been because we're creating content not for a dedicated audience We're creating this is crazy
you guys So 2019 to 2023 uh or actually probably middle of 2024 to this last year we everybody was playing to a dedicated audience and it's all about how many followers you have And now we are entering into a phase where if you have 400 followers and I Have 4 million we have the exact same chance pretty much of going viral because it's interest based marketing now Especially if we're looking at Tik Tok in Tik Tok shop Your follower count is almost irrelevant It is 100% interestbased which is a beautiful thing that from 20 since
2019 to mid last year we were doing that but we were having to hack the algorithm We were hijacking it because we were only making content We didn't care about our followers Even 7 Million follower pages we were like "Peace We don't necessarily care We're creating to go to the masses where we want every piece of content to go and into recommendations and every piece of content would So we were not beholden to the followers Even if you blocked our page our content would still find you We had it down So we were having to
hijack the algorithm to do what it organically does now in 2025 That is why I am so passionate about letting everybody know How to master organic because we have never seen this before You can go viral with a brand new page same exact with the exact same amount of a chance of doing that You have the same chance of doing that now as somebody who's organically without having to throw it dollars Yes But yeah and here's the beautiful part Say you're a small taco shop in Florida and you go viral Awesome you get 30 million
views Well that taco shop owner may say "Well it didn't Convert to taco sales because it went viral everywhere else and not in Florida." Cool Brad Now you know you have a winning piece of content Put a$100 $200 behind that and run it to your geographic area You're just able to test content now at scale for free Especially if you let us teach you how to do it right That is going to save you so much in ad dollars from just throwing out bad creative And that's what we've been screaming from the rooftops till 20
Since 2020 But now the algorithm actually reflects it So people are finally starting to pay attention What happens with Tik Tok with that algorithm you just spoke about the algorithm The Tik Tok algorithm I I don't know what their secret sauce is but it's magical uh over everybody else I mean I always say if you want to know somebody they ask them to borrow their phone for 30 seconds and look what's on their Tik Tok feed you you'll know who this person is If they're a pervert if they're into dogs if they're into whatever Um
what what happens if what do you think's going to happen with this uh what's your prediction on what's going to happen with Tik Tok in April i don't I don't think it's going anywhere It's like trying to put the cap back in the bag Like when Napster came out and Lime Wire music was never not going to be free again And I think the same thing is happening with Tik Tok to Where it's out of the bag Whether it's Tik Tok specifically or not the future of all content is shoppable Tik Tok started with the
interestbased marketing They kickstarted this whole thing Then YouTube shorts followed and then reals followed But they really started it So now the cat's out of the bag So I don't think we're going to see it go away But even if it does all algorithms are mimicking what they've done And all Content is also going to be shoppable because of that And they were just first and best And so whether they stick around or not cats out of the bag But my I would hedge the bet that they're not going anywhere What about going forward 2025
you got any predictions that was one of them Yeah And the other one I mean the other one is just I'm pumped about the future of content being shoppable Being able to shop whatever's on television you're already seeing that Um being able to just I mean see you can even go to see like I love this lip gloss I can take a photo of it know exactly what it is I can go to the extension like dupe.com and I can find it cheaper or I can find a lookalike that Amazon basics made that just copy
that exact same thing It is just wild that of what's happening to commerce But I'm that's also why I'm wildly passionate about the creator economy because creators are not just The future of the creator economy They are the future of the economy Shopping at large Everyone shops Everyone needs socks and underweares and bras kind of like you have to have these things But they we are so wildly leading the way that I'm much more willing to buy from somebody I like know and trust Even a nobody I actually don't trust the bigger celebrities and even
the influencers because I know they're getting paid to say that I'm trusting the person who has Nothing to lose or gain or really has any skin in the game if they tell me that this is awesome cuz they're a normal person like me which gives it democratizes influence which is such a beautiful thing And we can't put that cat back in the bag either That is the future And so creators are the future of the economy And if we can teach creators how to become better storytellers and to use this formula it is game over
not just for them and their financial future But for the ripple effect of everybody that listens to them Oh how's AI affecting uh what you guys are doing in the video with some of these really sophisticated tools coming out that can create some pretty realistic video and it's getting better and better and better like cling AI and some of these Sora How is that going to affect what you guys do or is it not going to affect at all i think it's going to affect everybody And if you don't think it's Going to affect you
I think you're silly I think you have to at least be aware even if you're not going to utilize it you have to understand what it's doing to change consumer behavior and trust because I think as the pendulum starts to swing and everybody's figuring out how to do AI and everybody could become a content creator now but our soul is going to crave the human So we're still going to trust the human more because this AI is probably lying to me AI is Just a bunch of great marketers now So I'm going to crave that
humanity but also we're able to mass test at scale We're able to create at scale And that is very very exciting and something that we're testing largely because it's dropping our costs and it's allowing us to just test and iterate quicker and put out more content quicker But when I really want to build something longlasting you we're still preferring humans And I think that's always going To be the case Hey Kevin King and Norm Ferrar here If you've been enjoying this episode of Marketing Misfits thanks for listening this far Continue listening We got some more
valuable stuff coming up Be sure to hit that subscribe button if you're listening to this on your favorite podcast player Or if you're watching this on YouTube or Spotify make sure you subscribe to our channel because you don't want to miss a single episode of The Marketing Misfits Have you subscribed yet Norm well this is an old guy alert Should I subscribe to my own podcast yeah but what if you forget to show up one time it's just me on here You're not going to know what I say I'll I'll buy you a beard and
you can sit in my chair too We'll just You can go back and forth with one another Yikes But that being said don't forget to subscribe share it Oh and if You really like this content somewhere up there there's a banner Click on it and you'll go to another episode of the marketing misfits Make sure you don't miss a single episode because you don't want to be like Norm You know this is just an observation Uh but have you noticed these big brands who just don't get it kevin and I have talked about this before
and there's a few commercials uh one is a windshield Company that just are horrible at trying to make these videos look like a viral video or an influencerbased or creator-based video and they just don't get it And I'm seeing more and more of these larger brands do that and uh maybe they should start uh getting a real influencer in there and not a screenwriter or a script writer Yes I 100% And then you're seeing all these bigger brands struggle to make relevant content They think they're being funny But they're just like "Man it doesn't land."
And instead of them trying to figure out how to do it I agree They should put an influencer in there Bring an in-house intern social media influencer or just really a content creator who understands how to speak today's language to sell an unsexy or boring thing That's going to be the biggest difference And it's not that expensive to do That's also why I'm trying to teach creators how to do it Because these big brands are going to be paying for it And all these creators could be the face of a brand and use their brand
dollars to elevate their position fame and influence for even if it's a windmill company or a plumbing company or a roofing company But it's never been a better time to be a creator And that is not going away So it's creators to learn the skills and how to become marketers now Yeah And I'm getting tired I drive heaving every time They come on You know it's just all of a sudden it's my cat reflect you know they're horrible They need to just hire you guys Yeah There we go There we go Do Hey look we're
uh getting to the top of the hour and um first of all I think if anybody wants to get a hold of you how do they do it how do they get this great material you've been talking about oh thank you for that Um I'm on Instagram I'm Adley Um or you can go to viralish.com You can check out all the Different ways that we try to serve companies and serve creators uh to help them become better better marketers Same mission and message as you guys If we can teach the world how to communicate more
effectively um then I think we're doing our work here And the English course that you you've recommended how you teach people uh the steps is that at Viralish or is that how would they find that yeah you Yeah I'd go to viralish and you can see the different offers or You go to link in my bio on really any but Instagram is probably the easiest and I'm just ad over there That's easy Okay So at the end of every podcast we ask our misfits if they know a misfit Oh yeah You know I would I
would talk to I would talk to Brandon Bowski He's a pretty good one right now Or I'd talk to Jabbron the Creator Jabbron the creator is a good one Very good Well that's awesome Uh so if you can make an introduction we'd love to have those Misfits on to the podcast But Adie thanks so much for being on the show today I appreciate you guys Thank you so much for having me It's good to see you again Yeah you too And I'm going to remove you but don't go away We'll come right back to you
Sounds good Bye guys Here's the power again I get to remove somebody Wait don't ear this time Huh what are you talking about put it with your ear Uh people Connie told me you're multidextrous That's a little personal I'm just I didn't know what that meant I thought that meant you could push the button with your ear Yeah Noral with your normal Oh okay Okay Okay Norm that's a tmi TMI TMI TMI That That was awesome Uh that that was a really cool she's incredible She's awesome Yeah she's uh really cool Doing some really good
stuff in in the video world I hope everybody listening took away a lot of that I know I personally Did I know you did as well Um and this is you know like she said the creator economy is an exciting time and it's moving quickly with what's going on It went from influencers to creators to now you got the AI component coming in Uh but the opportunities there entertainment and entertaining people and making people laugh and or getting them to buy things like she said it's not going away It's just the way you do it
is going to change And if you're on The cutting edge of that and understand I mean she said it several times it's the psychology It's the psychology And like she said they figured out the formula that that the steps and they they compare every video they do against this this formula that that they figured out after looking at their most successful stuff If you stick to that your chances of success go way up And like she said you got to cut your teeth You got to put in put in the hours and Put in the
work uh before you actually go somewhere So uh I hope everybody enjoyed this episode If you if you like the marketing message feel free to share this episode with with somebody Hit that share button or uh subscribe to the channel as well or leave us a comment you know if you like something that uh that she said uh post it down in the comments or something resonated with you post that down in the comments for us Or or a review we might read it Or or even If a review you know um Norm uh he
he usually reads them from right to left So if you can write them backwards he likes he likes a challenge So if you can write the first the you know just write it at write it out and then but paste it in the last word of the sentence Period The last word actually start from the end Put that at the beginning That works better Oh is that is that what it is that's what it is this week Yep This week when you have a toothache That's What it is That's it for today That's right So
uh check us out at marketingmisfits.co It's not cock.com Co It's It's I finally got it after a year I finally got it right You're getting good You're just You're good Like said it's it's you just keep doing it Just keep doing it you finally you finally get it right Uh so yeah check us out there Follow us on uh on YouTube Uh uh you can hear us on Apple Podcast Spotify or Wherever you get your favorite podcast We're back every Tuesday with another amazing episode here on the Marketing Misfits So uh cool man Uh Norm
looking forward to seeing you again uh next week All right we will see you soon and we'll see you next Tuesday Take care everybody Ciao [Music]
