4 Biggest Prospecting Email Mistakes

prospecting emails are massively effective when done well but unfortunately most never even get through in the first place your prospects are incredibly busy just imagine being your prospect receiving an email from someone like you they're doing a lot of things they're checking their email they're on the phone they see an email if for any reason it seems salesy or non-specific they're immediately going to do what delete it in this video I'm going to teach you the four biggest prospecting email mistakes that most salespeople make and most importantly how to avoid them check it out mistake

number one long emails your prospects simply do not have the bandwidth to read a long email from someone that they do not know the key to an effective prospecting email is to keep it under five sentences your goal is not to Ed educate your prospect it is not to tell them everything about your product or service it is simply to elicit a response no need to educate just keep it simple keep it short mistake number two impersonal emails the second your prospect sees your email and for any reason feels like it was part of some

kind of a blast that went out to hundreds or thousands of people it will immediately get deleted what we want to do is write emails that are very personalized you want to use things like first name show that you know who they are and who their company is really personalize that email make it impactful and make it something that the recipient feels like you've done your homework mistake number three using formal language prospects will immediately delete an email that seems overly formal I see salespeople doing this all the time they're writing an email and they

want to sound intelligent and impressive and instead they sound stiff and formal prospects will immediately delete your email if they don't think that you're just a real person think of it this way write as if you were simply talking to them be normal just write as you speak mistake number four not using a hook think about what is the goal of sending an email there should only be one goal and that goal is simply to elicit that response it is to engage your prospect yet often we don't do that we're we're not focused on that

instead we're thinking about how can I just send this person information what we want to do is end every email with some type of an engaging question what we want to avoid is a sentence that ends an email like let me know if I can ever be helpful or please let me know if this makes any sense for you what we want to do is really end with a question something along the lines of does this make sense in your world or tell me where I should send the book or whatever the purpose of the

email is end with a question that can be answered very simply and easily so there are the four biggest prospecting email mistakes that most salespeople make I have shown you not only the mistakes but also how to avoid them I want to hear from you which of these mistakes have you found yourself making in the past please be sure to just share Below in the comment section and I will respond to every comment or question and for more videos on prospecting email techniques click right here or visit Mark week.com where you'll find a bunch of

other great resources that are going to help you take your sales to that next [Music] level