hi guys this is hausa here again we are here with some interesting topic with this competitor analysis and Company search so we are going to uh I'm going to tell you about a little bit about what is competitor and how we can work on the competitor research in competitive analysis basically anything uh any seller who is selling the same product with the same category with you is your actually the competitor so in a nutshell I'm going to tell you that how we can go with a competitor research so let's move on to the screen okay
here you can see that well I have just kept I'm going to use my cerebral helium 10 which you can use for your purposes along with that here or some other tools also available like water watch or jungle Scout so pet helium car is most reliable tool so I'm going to use this tool so I'm gonna copy some Asin from here uh you you need to you need to know here is that currently I'm working for competitor research okay that's why you have copy dog some asyn form here I need to paste it over cerebral
and I'm going to use for the cat competitors from here okay here you can see that uh helium 10 is showing me some nine of the competitors which are I'm having here right now so these are the these are those sellers which are selling the same product like me currently I'm I'm having the some shoes and you can hear these are the main main shoes so this is for some just example I'm just telling you okay here you can see that here are different competitors with different listings I just need to open it and check
it either it is the right competitor or not so I just need to add it One Two Three or let me just add for the competitors right now okay I'm gonna add this and add competitors now the next step is going to see what are the keywords on which these competitors or ranked so from here you are getting some basic idea that I guess that Essence which I have just added in the series Pro uh helium has him 10 has given me some competitors which are those which were I mentioned below okay now next step
is Amazon will tell me that which are those keywords which are those main keywords which those competitors are using and where we are ranked or not okay uh Hamilton is just fasting fetching data uh you can see there okay okay let me okay here it is let me sort it out with the higher search volume okay okay here you can see that there are different keywords like Nike shoes man Adidas shoes men shoes for romance so I'm just opening some random keyword here Adidas shoes man okay here you can see that now we have multiple
sellers which are ranked on this keyword so here you have to you have to analyze that either these all sellers are selling the same product like you which issues or they are selling some other product like it can be anything like shirts t-shirts some cups some players so that can be some another that would be some not there they don't they will not be your competitor anymore because they will be sending some another product like you but you are currently selling some shoes so here you have to keep in mind that though all those sellers
should be selling the same product in the same category like you okay here I have a clear idea like this is my my keyword which is address shoes man and with this keyword there are some other sellers who are ranked this is some another debate like how these competitors or rent what strategy they are using either they are optimizing or listing or using this keyword in the back end of their listing that's some another debate so just I am telling you quantitate how you can identify the which are those competitors which are selling the same
product like you so it's a clear idea and clear idea from me here I'm I can analyze that is like this one this one this one all are selling the same Adidas shoes so basically these three sellers are my competitors because they are selling the same Adidas shoes with me and with the same product with the same category okay so this is some simple and short steps of finding a clear competitor from Helium 10 either users can copy some any of your Asin of the competitor who is selling the same product and you can just
paste it over here in the cerebral and you can click on the get competitors you will find a list of competitors who will be selling the same product like you after that you have to go on the get keywords and then you will find some relevant keywords there can be your relevant somewhere here but there will be some relevant keywords of from where you can open randomly some two or three or four relevant keywords of your product like in this case I did I choose when was I was thinking that this is this can be
the my relevant product because I was selling the shoes and again I can also open some another products like I am swelling the men's shoes so men's shoes will be my annual keyword I'm not opening this keywords used for a moment because there they will be the selling they will be selling the product but that will be for some another category which will be women but I am actually selling the main products or my competitors will be actually those who will be selling men's shoes okay so these all are my basically competitors here right now
uh where you have another thing that you have to keep in mind that those competitors are having reviews what reviews they are having right like this one is having 2600 22 000 17 000 so these are the big sellers who are having the creative uh reviews with me so uh you need to Target those sellers who are having very less reviews because initially you won't be you won't be hiring enough reviews so you can sorted out with the less reviews and you can Target those videos sellers which are having less reviews like this one is
saying let's review with the 101 reviews it can make some sense that I can compete this seller because this seller is not having enough reviews also this server is having 18 reviews that also makes some sense because initially I will be targeting this seller because I won't be having the enough reviews but if you can say that I'm gonna compete these sellers with the more reviews like six thousand two thousand and these are the enough reviews you can never ever compete those sellers because these are having enough and enough reviews okay now I'm moving towards
the competitor analysis let me just give you some random example of these listings okay here you have to find your you find out the thing that what competitor is using in that listing okay what title is using what bullet points he is having but picture quality he has what Pisces has uh what are the loopholes what are the Gap in that listing which you can overcome and you can grab that space basically you have to grab the space of the competitor you have to grab the sales of that competitor because you are the only one
who is to competing that that competitor with that review so if you are having zero reviews you need to find out that what other competitor with zero or 10 reviews is selling on the listing what the what the Gap is there so meanwhile if I say uh if I say I have 50 reviews and initially in my listing and I'm gonna compute this one okay let me move with the one which is having 18 reviews where you see uh that would make some more sense for me okay this one is more cool this cell is
having 18 19 reviews right now so I can say that I am gonna compete this seller so what I have to analyze and what I have to find the loopholes in that what is a cap in that listing that is nothing that which I have to figure okay I can see that this salad is using the title which is added elements baser tr21 railing shoe I can see that this cell is not utilizing the enough space of title limit they you can use up to 150 or 200 character limits but he is not using he
is eventually using 50 characters leave me right now so you have the option you can embed more keywords in that title Optima in in that title area because you have the limit of 200 characters limit but this salary is not doing that so it's a it's a great opportunity for you for you to use that 200 characters limit here and you can embed more of the keywords here to cover the cap of that seller okay next thing is that you can see that this cell is having the 3.5 rating he is clear idea that if
you can take more reviews already here like if you can achieve 4.5 or 5.5 that would be enough for you to grab more sales so here's also he is lagging her because his our reviews are not great enough okay okay next thing if I say that uh his bullet mates are also not recommended if you can if you if you think there should be more optimization you can do that but I can see that number in the first bullet point he is only using some of the corrected limits uh he's not using complete characteristic I
do not recommend say that you should have used 500 character limit inverse in First Blood point because you have total 200 character limits in all of your bullet point but it doesn't mean that you shouldn't use very less of the character bites here you can use 150 to 200 which is recommended from Amazon also look at those character limits and you can embed keywords in those keywords here I can say that he is only using uh one keyword is running shoe or other keyword can be a lightweight running shoes he is not he is not
embedding any of other keyword here well eventually but you can do this you can use three or four or five uh keywords in that blood modes in the same way you can use some uh you can use some headings like he is using in the second one but he is not using in the first one so you can use some headings here and heading can be of some keywords so it is a clear idea here if you are having some keywords you can use them in that character in in their product Parts considering the character
limits of Amazon also you can see that in the images he is not using any infographic image there's no content no no text here like there's no nowhere here what is the dimension of the product or what is the real-time example no one is here showing the showing that how to wear how you can walk or a real life real-time example that's a gap which I can found there should be someone uh who is a who is wearing these shoes and playing with this shoe or walking with them with those shoes so you can you
can say that Amazon also recommend here that there should be some infographic product where you there is some Dimension there is some contents there are some useful benefits here or the real time example of your product like there is some there should be someone some a guy who was wearing this shoe and was uh walking over there okay uh what I can form whether he is not using product description with the enough keywords again he is using a very simple and clear tool and statements here you can you need to find out that either he
is here is some keywords embedded or not but here I can see that he is using a strips straight away summary statements but he is not using more F keywords here and the last you can also review find some reviews with negative reviews that what is the gap what is the quality of that product where customers are complaining which is the biggest uh Gap in the market so by by reviewing by reading some reviews you can find out that there are some gas like this one is think that this is garbage and the same is
someone is saying that this is ordered this is a gift but it is something different so you can find some Gap and you can improve the quality of that product by reviewing that reviews I hope you have find the factors number one the title reviews the price it also matter here if you find out that is this seller is selling some selling with the high price you can sell it with some low profit margin to grab some sales and upload points and then the product description so I hope you have a clear idea now right
now that how you can find some competitors and then how you can find the gaps how you can analyze the competitors which are the factors which are there which you need to analyze so this was all from my side I hope you enjoyed my video for hope uh for long for more updates you can keep viewing our Channel thank you so much
