[Music] I'll never forget the time I helped run a focus group it was for an environmental nonprofit I worked for at the time and we were asking participants about their views on climate change and the economy and I remember feeling moved by one participant in particular she was a young mom she had two kids she had a regular job at a dentist office she'd never been involved in politics she had a lot on her plate between paying the bills and parenting but when we asked her a question about climate change she spoke of a deep
pit of anxiety and guilt that she carried around because she could see that the winters were getting warmer and there were more wildfires than she'd ever experienced in the summers in her home in southeast British Columbia and she knew that the gas car that she drove was contributing to the issue but she had no choice but to drive herself to work and her kids to school but she felt guilty for it the thing I felt most strongly from that young mom was her fear particularly for her children those she cares about the most and I
could empathize of course I also feel a certain amount of fear for what the future may bring and I feel uncertainty about the world that my future children will have to grow up in but I also felt offended on behalf of that young mom that day because I heard her Express guilt about her lifestyle choices that were necessary for her financial means and her circumstances but I had just spent the last month digging into a paper trail that made her individual actions look like a grain of sand in the desert thanks to some excellent investigative
research from Harvard and the Potsdam Institute we now know the world's largest petroleum companies like Exxon actually employed some of the best climate scientists in the world long before climate change was a public conversation the science of global warming was clear to them as early as the 1950s and their climate modeling was eerily accurate they knew that burning oil and gas would eventually lead to uncontrollable changes to the Earth changes like Mass species Extinction unpredictable superstorms and rising sea levels that would wipe out coastal areas and what did these fossil fuel Giants do with that
topof the line science they knew that if the world were to understand the true implications of it that if the public knew the connection between burning oil and gas and global warming that there would be a shift away from fossil fuels and so anxious to avoid losing profits they instead poured millions of dollars into carefully planned public disinformation campaigns to sew distrust in climate science the same science they were producing they funded prominent climate deniers they took out regular advertorials in major newspapers like the New York Times and used them to spread skepticism about climate
change and they made millions in payments to think tanks and organizations that manufactured doubt about global warming in fact one study by the carbon brief shows that nine out of 10 of the most prominent authors who were casting doubt on climate change actually had ties to Exxon ironically it was also at this time that Exon and other major oil companies had some of the most accurate and upto-date predictions on climate change at the time but they used their resources to mislead the public and to block any real action from policy makers the fossil fuel industry
instead used those 20th century decades while masking climate change from the public to embed itself as our primary form of energy making billions in the process and becoming one of the most profitable Industries in the world they worked hard to reinforce the me message that fossil fuels are the only form of energy that makes sense that without fossil fuels the world would be colder scarier more uncertain that fossil fuels are an essential part of our culture and our lives now fast forward to today and the industry is still invested in the public believing this message
but now here in North America the message is wrapped in the flag so to speak here in Canada from the bumper stickers that say ihart Canadian Oil and Gas to the bus ads that proclaim the world is asking for Canadian energy to the rhetoric of pro- oil politicians who say things like burn baby burn the message we receive everywhere is the idea that the oil and gas industry is deeply Canadian synonymous with the Beating Heart of the country itself this particular form of P patriotic fossil fuel messaging has been carefully built and tended to we
now know that the industry funded and continues to fund a network of organizations and Grassroots groups or rather fake AstroTurf groups to build a culture of Petron nationalism across the country it's a bit like when a brand hires people to leave fake online reviews for their product if you have to create your own supporter if you have to set up their Facebook pages for them if you have to tell them what to say if you have to fund your own think tanks to produce supportive content and if you have to bankroll all of that out
of pocket how popular are you really the superpower of fossil fuel disinformation is that it thrives on our fear it makes us think that we live in a world of scarcity and it leads us to want to protect ourselves and our own with the broader societal good being an afterthought it's no wonder that many pro- oil groups and demonstrations and recent years have actually shown concerning levels of anti-immigrant sentiment fear of the other the industry has subtly messaged to us that it is the only thing standing between us and dystopian chaos underpinned by a strong
strain of xenophobia and pro oil politicians never failed to evoke this fear a prominent leader in Canada recently said to a crowd where would America prefer to get its energy from do you want to get it from Iran do you want to get it from Venezuela or do you want to get it from safe Canada the industry has created so much more than a simple transaction when you fill up your car at the gas pump it's created a culture a worldview and even though that worldview has has a long history that's rooted in the interests
of the most powerful Industries and individuals in the world the industry still makes us think that it's working in our interests so now we know Decades of disinformation have hindered the truth on climate change and blocked any real action to stop it but when you look at the world around us today the scorchingly hot summers the worryingly mild Winters it's hard to deny that climate change is already Upon Us 2023 was the hottest year on record globally and by the end of the year scientists told us that we'd lost an extra 20% of glacial ice
more than any predictions had allowed for and here in Canada we didn't just break our record for wildfires last year we crushed it and air quality across the country plummeted from all that smoke so then how do we respond to this crisis that lives in the pit of our stomachs and makes the future uncertain we could respond by leaning into the fear that the fossil fuel industry has encouraged in us and we could double down on oil and gas like they want us to milking the industry for the last few jobs and the stability can
provide or instead of that fear we could choose hope hope is a powerful and healing Force and it's our best tool to combat the disinformation all around us fear says I must take care of me and mine I cannot look further than my own backyard while hope says what's best for me is what's good for everyone the way we get to Hope is through our imaginations of course and so the first question for our imaginations could look something like this if oil and gas is is really the only way forward that makes sense then why
is the fossil fuel industry pouring all this money and energy into manufacturing loyalty to the industry what are they trying to hide and I would argue that what they're trying to hide is this the most effective solutions to climate change are the ones that get us off fossil fuels while making us all better off creating a safer and healthier Society with a stronger economy and a higher quality of life for all and if that seems too good to be true it's not here are just some of the ways we can create this win-win situation instead
of watching our government subsidize the fossil fuel industry to the tune of billions of dollars a year we could instead invest just over $1 billion a year in a national green jobs guarantee for young people it's something we call the youth climate Corps and it would achieve several things at once it would put tens of thousands of Youth to work in good green jobs at a time when they feel disillusioned and Powerless to make a difference and it would do that while reducing unemployment generating millions in revenue for the renewable energy sector and speeding along
an energy transition that would place a new generation of workers in good green jobs and that's just one of the solutions we could oppose war and militarism in all its forms recognizing that the fossil fuel industry thrives off the War Machine and uses conflict to boost its profits last year when the war in Ukraine started the massive Global spike in Energy prices that followed wasn't due to circumstances out of their control as the company said it was due to their own price gouging fossil fuel industry uses the fear and instability of War to enrich itself
and here in North America we have had a strong anti-war movement before and we can have one again another solution is to ensure that indigenous knowledge keepers are restored rights to their ancestral lands sharing their Generations deep scientific knowledge of how to Steward these lands in ways that are sustainable and that promote resilience to things like fires and droughts indigenous land rights also hold the key to Healing the land and restoring balance that's something that we learned from one of the host nations of these lands where my home is the slav Toth with their transformative
restoration of the polluted barard Inlet they planted Eel Grass beds they restored fish habitat and they Blended indigenous and Western science to heal the water from its polluted State we could do all of this and much more if we chose hope over fear if we refused the story of the fossil fuel industry that there is no alternative we must dream our alternative we must imagine them and then we must demand them most of the Technical Solutions are already there they're sitting on a shelf waiting for our adoption but it takes a little bit of imagination
and a hefty dose of Hope to remember that we have the collective capacity to deploy those Solutions at scale we must refuse to believe that the same old policy decisions that pandered to the desires of the industry are the best we can have and we must dare to have hope for the safe stable fair and thriving climate future that we all deserve and then we must fight for it after all the worst that could happen is that we create a more beautiful Equitable world to leave our children on the other side and if I could
go back to that young mom in that focus group I bet that she would want us to fight for a world like that thank you thank you
