I made $108M doing THIS (so you can just copy me)

So with that being said let's head to the airport so I made $108 million online doing this and by the end of today's video you're going to be able to just copy me because I'm going to break down the process of how I created an offer to monetize my audience that printed a million dollars back when virtually no one knew me and since then I've built a $108 million online Empire on the back Of this this is the exact same process the most successful influencers gurus everyone that you watch online uses to monetize Their audience

and print Millions from it as well as the small micro personal brands use to make 5 to six figures a month with less than 10,000 followers now before I go into that you're probably asking yourself why the are you on a business jet and the answer is well why not because I know that by the time I land I would have Made more money than I spent to Charter this Business Jet how with the exact type of product that I'm going to teach you how to put together in today's video I'm actually taking my team

for a quick 5-day vacation in the malds before we finish recording these episodes and I thought why don't give you a glimpse at the type of luxury that this type of offer I'm showing you today has generated me so that way you can understand the potential of what I'm Talking about here and before you say anything chill out I'm not selling you a course at the end of this now I've already given you guys the first piece of the puzzle which is actually building a micro personal brand that is your asset but here's the thing

it doesn't matter if you have 500 followers or 5 million followers when you have what I'll give you today making millions becomes a matter of Simply following the right steps and here's why Let me just cut straight to the chase most of you are stuck at what I call a level two opportunity that is selling your time right now I want to show you a level 10 opportunity the premise here is very simple there's people less capable less knowledgeable than you making far more money than you why because it does not matter how skilled you

are or how much work you put in you will always be cash by the size of the opportunity that you currently have so there's people out There that are making more money than you simply because they have access to level 10 opportunity while you don't you see everything I work on these days is focused on building something that will keep producing monthly recurring Revenue month after month for the rest of my life whether that's a YouTube video that gets millions of views for years to come or creating a software company that I sell once and

people need to pay for every single month when I'm working on a Project this is all I think about how can I build something once and have people pay for it thousands of times that is what a level 10 opportunity is and it was about 6 years ago where I had my first taste of this now I don't know if you guys can wrap your head around this but once I started operating at a level 10 opportunity my income start to Skyrocket by 5 10 20 x why because if everything I create pays me thousands

of times it's like everything I do gets Multiplied thousands of times over think about it if you are selling your time right now only one person can pay for your hour at a time that means that you will always need to put in more hours to make more money and that is level two on the other hand me when I build this type of product they can be sold a thousand times and I'll tell you exactly what that is in just a second I build it once I put in the work once and then once

it's built it's done so quite frankly You want to know what the difference is between you and me it's not that I'm smarter I work harder it's that with level 10 opportunities I get to create once and get paid thousands of times for it while you with a level two opportunity has to keep creating every single day every single week every single month all year long and the crazy part is if you stop your income is gone but if I stop nothing happens I get paid thousands of times regardless of whether I'm putting in the

work or not and this is what I like to call a scalable offer now I want to be very reasonable here am I saying that this is 100% passive income and you never have to work again no there's no such thing as passive income that's not what I'm saying at all but what I am saying is you are never going to get to the next level financially if you keep bumping your head against the wall with level two opportunities now I know what some of You guys are thinking well Ean for years you kept telling

us to start an agency and you are right for years I have been focused on teaching people how to make $10,000 a month and I still believe from the bottom of my heart that a service-based business is the best way to do that so listen if your goal is to make $10,000 a month and you're happy with that which by the way is an incredible life then go ahead and do that but I just can't sit here on a Business Jet talking to you about how to make $10,000 a month if this flight alone cost

multiple six figures I'll be honest with you I do monitor my comments very closely and I know that the number one criticism that you guys have towards the content that I create is okay but I don't want to know what 16-year-old Eman did to get himself out of his situation and make $10,000 a month I want to know what the current e-man is doing in 2025 to make millions as it currently stands And I'll be entirely honest I was very reluctant to show you that because I understood that it was a more complex process than

starting a simple agency and getting two to three clients you see it's funny people have argued with me for years about oh I should do exactly what you're doing not what you did to get to the point that you're in and the path to win this game has always been very clear some sort of service based business then you get into digital Products and then you get into software Alex heroi did it he did gym turnaround so he was a service business he was basically a marketing agency partner then he created gym launch which was

a coaching digital Product Company and then from there he created a software you look at a guy called Alex Becker agency Services digital products software Russell Brunson service based business digital products software even a guy called Andrew Wilkinson who's a Billionaire and just wrote a book that I recently connected with a couple months ago he had an agency business then he had a digital product business and then from there he started investing in different software companies and different tech companies so the path has always has been very clear to me and it's a path that

I've followed myself but you cannot skip steps or you will fail until now you see there's been some recent developments which means that now You can actually choose whether you do the agency step or you go straight to digital products you see with recent developments with AI in the last 6 months this process that used to be extremely complex has now become way more simple especially with some of the tools that I've personally been developing with this new technology so if you're one of those who not only wants to make $10,000 a month but wants

to have something that can scale to Private jet money I heard your guys' feedback you want Rolls-Royce money private jet money buy your mama house money here it is I'm giving it all the way today now there's two types of people watching this video right now the first type already has a product to sell and if that's you pay attention because what I'm about to show you will literally 10x your business Revenue by adding just this one offer the second type of business doesn't have a product To sell and if that's you there's two scenarios

here first scenario is you have specific knowledge in an area maybe it's nutrition maybe it's medicine marketing physical education mechanics whatever maybe you're a service provider or you have an agency if that is you you already have everything you need to blow up your business with exactly what I'm going to show you in today's video this is going to allow you to stop trading your time for money now the second Scenario is if you don't have specific knowledge in any area and by the way that's totally fine because what I'm about to show you can

be used by literally anyone to sell anything online I'm going to show you how to go from I have nothing to sell to give me a computer with internet access and I will make millions with a scalable offer now I vividly remember the day where I discovered this model I was in Monaco enjoying a well-deserved vacation after Grinding my ass off with my Agency for 3 years straight now beyond the four and five figure clim retainers there is one annoyance when it comes to running an agency which is every single new clan that I added

added more complexity which basically meant more people to hire more sh to manage the workload was growing exponentially with every new clan that I brought on and listen I've been saying this for years an agency is the perfect business model to make your first $110,000 a months online because with just a few handful of clients you can get there and even to get to 10 20 30 grand a month it's a great great business but I'll be honest with you once you hit around $80,000 a month it starts to get really complex to scale past

that so I'm enjoying this summer in Monaco I'm chilling by the beach and my phone keeps lighting up with these stripe notifications $799 $799 $799 and these were actually coming from a small Product that I literally put together in a few hours the week before I left and I sat there and I started thinking about this I'm sitting here enjoying the few drinks watching these stripe notifications pop up and in the few hours I was there I had made the same amount that one of my agency clients would have paid us for an entire month

of work but here's the difference and this is very important the agency client required hours of work for my team to Fulfill and don't get me wrong it was great money but me at a certain point as I said you hit a threshold with the agency where it just got so tough to maintain once again 10K a month business the best on Earth past that it starts to get tricky and I just sat there thinking about what had just happened some random person came across one of my YouTube videos and by the way this is

when my channel was still very small by the way they watched the video clicked the link In the description checked out the sales page and decided by themselves that they wanted to purchase they went ahead purchased the program and got instant access through my content platform and all of this happened without me talking to them without a sales rep without customer support I didn't have to lift a single finger to get that sale or deliver on it other than the work that I had already put into recording the video and creating the product in the

first Place which by the way was just a few hours of work for that first version of the program and all of this because I created this product once I didn't have to do any extra work to fulfill on that customer the work was already done and that is when it hit me this is one of the biggest realizations that I had in business I had found a way to detach my time from my income and I had finally discovered what a true scalable offer looks like this scalable offer was What's called a digital product

listen what I am about to share is something that I have never talked about publicly before and you know what's so funny this is the same that me and my eight and nine figure friends will literally be sitting around a table like this on a flight and even if they have businesses making hundreds of millions of dollars in Revenue in different Industries they will literally be pulling me aside like eeman you need to show me how to do this Because they understand the power of this business model and up until now I've only shared this

with those close friends but today I'm going to do something different I'm going to show you exactly how I create these digital products that scale to seven and eight figures through a personal brand and when I say exactly I mean I'm going to break down my entire three-step process step by step so you can literally just copy what I do I am not holding anything Back here because once again I have no courses to sell you at the end of this so I'm just going to lay it all out so let's get into the technical

stuff remember remember the recent changes that I mentioned earlier that made this model way simpler well here's how this works you do still need to start at lower level opportunities like I did with my agency you won't simply start at a level 10 opportunity right away you still need to work your way up the Difference is it's now possible to Fast Track this process and we do this with a specific type of digital product it's what I call a minimum viable digital product this is the first barebones version of your digital product it's kind of

like a stepping stone to take you from a level two opportunity to level 10 opportunity within 90 days I want you to think about this like a research and development phase you see most companies will spend over $100,000 In R&D to develop their products the difference here is instead of paying you're actually going to get paid upwards of $100,000 to run this R&D phase now you might be wondering how we actually going to do that we're going to develop the entire structure of your digital product together in just a minute later on you're going to

turn the structure into what I call an automated digital product which is the one where you create once and sell thousands of Times without having to put any extra work in after it's created and that my friend is a level 10 opportunity now before we get there what we're going to do is we're going to take this initial structure to run this minimal viable digital product as a coaching offer that is instead of letting hundreds of people in right away we're going to personally run a few specific people through this MVP first and we're going

to do this for a very specific reason by running this First as a coaching offer we save ourselves dozens of hours in product development recording production editing so that way we can start selling this right away within a few hours by operating this way it also allows us to validate our product before we invest a lot of time into it trust me the last thing you want to do is invest hundreds of hours creating something that ends up not selling at all and you're also getting paid very well to run this Entire R&D phase it's

what I call earn to learn and you can use this MVP to make your first $100,000 from your micro personal brand then once your offer is validated we're going to turn this MVP into an automated digital product that you can create once and sell a thousand times now I know as soon as I mention the word coaching some of you go but you man I don't have enough experience to coach someone on anything first things first take a deep breath and just relax We are going to make this entire process as simple as possible it

will be as simple as you following a literal step-by-step structure that's going to get created for you and helping people fill out some fill-in-the blank resources which is also going to get created for you and I'm going to show you that in just a second as I said I'm literally giving you everything here now the second thing you need to understand and I know that this is going to sound Crazy to you you actually have an advantage over me when it comes to running coaching programs you see the truth is I'm simply too many steps

ahead of my customer and that's actually a massive problem because I come across as unrealistic or unachievable to a lot of people but when you're only one or two steps ahead of your customer that is actually perfect because achieving the same results you have looks realistic it looks attainable achievable I mean think About it like this imagine you're a personal trainer and you are coaching someone who's overweight you do not need to be some Mr Olympia competitor to do that and you don't need to be training pro athletes you just need to be in somewhat

decent shape now listen someone who's overweight doesn't want the guy that trains professional athletes you know what they want they want a regular person where they can see themselves in that person someone who can show them The next two to three steps ahead of where they are right now and by the way this isn't me talking sh here this is a proven fact that's why in the weight loss Market the coaches that are absolutely crushing it aren't the ones with insane physiques it's the regularl looking people who are in slightly above average shape why because

they are relatable people look at them and think yeah you know what I can actually achieve that but when they look at Mr Olympia over there they go yeah that I'm never going to get there that's not the type of coaching that I need so really let that sink in you have a competitive advantage over me when it comes to this stuff you don't need to be level 100 to coach someone who's at level one you just need to be at level two or three and that's it and here's the best part getting to level

two or three nowadays in 20125 can take less than 14 days all of the knowledge you need is already out There widely available all you need to do is have the right tool to synthesize this knowledge into something manageable and consumable it's kind of like mining for gold imagine you buy a huge pot of land and you start digging up what's the likeliness of you actually finding gold it's close to zero because you are digging with an endless field of possibilities now what if you knew exactly where the gold was to start with how much

easier would that be that is The case when becoming an expert at something once you know where to search to avoid all the dirt finding gold becomes simple and I'm telling you right now with this process I'm about to give you within the next 2 weeks you can become an expert actually in fact a trusted Authority in whatever topic of your choice so let me just show you right now how to find where the gold is before you ever need to dig a single hole in the first place so let's get Into the process it's

actually a three-step process I call it productizing this is a proven process to turn information into digital products that has million doll potential and listen you don't need any professional experience or established authority to do this I'm telling telling you right now this is going to be the most valuable skill for 2025 and here's what you need to understand because this is the entire premise this process is based On information is everywhere now anything you want to learn it's already out there on the internet and to be honest it's been like that for years but

here's the problem and this is where the opportunity sits there's simply too much information out there for us to consume it ourselves and the other issue is it's all scattered it's all over the place there's no order to it and that is exactly why you need to learn how to synthesize information and by the way That is a key word to success here synthesize when I say synthesize I mean taking all these different pieces of information that are scattered all over the place in no order and combining them into one coherent idea one single solution

and we do this in three steps first you find what I call a unique value Zone that is finding a high value problem to solve now I have this thing called Problem farming that I'm going to show you in just a second and it's Actually going to help you to do that second you synthesize all that information about the problem into knowledge and listen knowledge is just organized information and to organize that information into knowledge that's where we use the process of synthesizing we're going to turn all that information into a method think of it

as turning knowledge into a step-by-step action plan that actually fixes a real world problem now I also have a process for This called visal transformation mapping and I'm going to break this down in just a minute and then finally we're going to package that method into a digital product that you can sell for $20 $500 or $2,000 and you could sell that thousands of times as an automated digital product and by the way you could sell that for two three 5 even $10,000 a handful of times with your minimum viable digital product when running it

as a coaching offer and I know some of You guys are thinking em man is it actually possible to create this once and sell it a thousand times yes and I can tell you for a fact it is I have sold a digital product more than a thousand times in a single day and I've done that more than a dozen times in my career I've had products raging from $27 all the way up to $1,500 and here's the crazy thing I actually sold that $1,500 product a th000 times in a day more times in my

career than I did the $27 One now by the way everyone pushing this whole low ticket info Mr model actually made their money with offers ranging from $1,000 all the way up to $40,000 not low ticket subscriptions I know all of them I know all their backend numbers I'm the only one who's made millions and millions and millions of dollars with a low ticket subscription which is my mobile app digital Launchpad it's one of the top educational mobile apps in the world but even that is Tiny in Comparison to what I've made with products costing

$1,000 and above so trust me the whole low ticket recurring info advice is nonsense more on this later and I'm going to show you how you too by going through these three steps can create a digital product that has the potential to generate a million dollars from your micro personal brand but before we do that this is going to be one long flight to my location so I'm going to go take a nap and I'll talk to You guys after that now I actually had to create these tools for myself and I do have to

admit this stuff is all very easy to me right now because I've got this entire process automated in my businesses but got to be honest with you for the first years it wasn't like this you know for the first years I was struggling so hard with turning information into digital products like we're talking anywhere from 3 to 8 months just to get one Product out there now here's the thing inside of my online subscription app digital Launchpad we had this goal to launch one new program a month now obviously I don't record any of these

programs myself anymore but I brought on the best Educators in the world to do that and when you're working with external Educators and you're paying them stupid amounts of money and you only have them for a week to extract all their knowledge at that point the math Just doesn't add up and what made it even more frustrating was that these people were absolute experts in their field they knew their inside and out but it still took forever to actually synthesize that knowledge so I was just getting like so sick and tired of spending 3 to

8 months to create a single product when we needed to launch a new one every single month you know if we wanted to meet that goal something needed to change so I knew I had to Figure out a way to take someone's expertise you know everything that's inside of their head and synthesize all of that information and then turn it into a million dooll digital product and do that fast now I tried everything for that Gemini claw chat gbt all that stuff and none of it worked or at least not to the level that I

needed it and that's when I realized I would need to build my own artificial intelligence for this specific purpose so I had no choice but To actually create my own solution for this my goal for it it was very simple imagine that there's this black box right in front of you you take information which again is actually widely available out there you put it into this box press a button and then boom it spits out a digital product that can make you 10 20 even $100,000 a month and that's pretty much why I created in

the last year and I used it to create 12 different digital products using the System all of it using other people's knowledge and what you need to understand is this all this knowledge is available out there already you see when I pay these Educators it isn't actually for their knowledge because knowledge is free you can get it from anywhere I was paying for the rights to use their image for the IP meaning if you're going to use your personal brand to do this you can just do it for free and right now I'm about to

open this black box for you You see the secret to creating a successful digital product is focusing on solving one specific high value problem and before I tell you exactly how to do this I need to address some of the BS that I see out there and I'll be honest with you guys some of this stuff pisses me off you go on YouTube watch any video about digital products and the first thing they tell you is make a list of the things that you're good at or you're passionate about they're like oh Yeah if you're

good at video games uh make a walkthrough guide if you like baking then create a baking course by the way this stuff can work but you're not thinking smart here listen if you want to make $432 in 6 months go for it but for majority of people that is terrible advice here's the truth and I know this might hurt some people if you are not someone with a skill that has a proven commercial value like running an agency being a chiropractor or let's say You have a six-figure physical store your skill will most likely have

extremely low commercial value and trying to build a business around that will be difficult you know it's actually easier to make money with this by going for an expertise you don't currently possess than trying to turn a low commercial value skill into a profitable product so let me show you how to actually do this properly the first concept you need to wrap your head Around here is this we are not trying to become experts in an entire field of knowledge listen let's be real here for a second you know how hard it is to become

an expert in an entire field here's what we want to do instead and here's something that I learned early on becoming an expert at an entire field is extremely difficult becoming an expert at solving one specific problem that's way easier anyone can do that and you don't need to be seen as an expert in an Entire field to do this let me give you an example that will make this Crystal Clear imagine you get a flat tire in the middle of nowhere no one around nearest gas station is like 100 km we you find this

5-minute video that shows you exactly how to change your tire specific to your car model using just the tools in your trunk in that moment do you give a if that person is a Certified mechanic do you care if they understand how the transmission works of course not you Just want your tire fixed it's the same with everything else if your knee's been killing you for weeks and someone shows you one stretch that fixes it in 5 minutes you don't care if they're a surgeon or a doctor or not you just care that you are

not in pain anymore and that is really the secret to creating successful digital products it is to find these specific pain points and become an expert at solving them because you can become an expert at solving Virtually any problem in just a matter of a few weeks the God's honest truth is this pretty much every single problem out there has already been solved in not only that the solution to it is sitting somewhere online right now and here's what most people don't understand 99% of problems and I literally mean 99% of problems are actually really

simple to fix once you know what's causing them it's not rocket science once you understand the cause finding the Solution is pretty straightforward I mean let's take an example your computer stops working you've got tens of thousands of wires and connection points inside of your computer and one of them is causing the computer to not work properly and fixing it is as simple as replacing a single broken wire like anyone could do it the real problem isn't fixing it it's actually knowing which wire is actually causing the issue but once you identify that specific wire

The solution is usually just a simple three to five-step process that honestly most people could do themselves and I'll tell you right now this is how it works for pretty much 90% of the problems out there so what I'm going to show you is exactly how to spot these problems that people are willing to spend thousands of dollars to get solved and more importantly I'll show you how to identify what's actually causing these problems in the first place and listen This isn't just for people who already have expertise because once you identify the problem and

its cause creating a solution is just a matter of putting in a few hours of research to figure out the ideal three to five step process to fix that problem and this works for absolutely anyone including if you run an existing business already so let's say you have an agency you want to know the best way to scale it it's not actually by getting more clients past a Certain point is by creating a simple digital product around your client's most valuable paino instead of fixing problems for for people you show them how to fix it

themselves and here's where most people go wrong they go but Eman I can't create a product on email marketing or pray traffic because it would take my clients years to learn what I know and that is exactly my point you shouldn't be focusing on entire Fields like email marketing or pay Traffic you need to focus on specific high value problems that you can package into a product that's worth months of retainers let me give you a perfect example of this Alex heroi most people don't know this but he followed the exact same path that I

did in my career you see heroi used to run a service-based business just like I did he started out by helping jyms sign up new members through these Blitz marketing campaigns then one day he Meets a guy called Russell Brunson who basically tells him straight up you're a level 10 skill set stuck at a level two opportunity and you need to stop fixing problems for people and start teaching them how to fix it themselves so what does heroi do he launches gym launch which was a high ticket digital product/ coaching business for gym owners that

taught his client acquisition system and the craziest part is he was charging these gym owners like $30,000 a year to Actually teach them how to do it when he used to make substantially less money by doing it himself and here's what I want you to pay attention to he wasn't selling some broad like pay traffic or marketing he was solving one specific problem client acquisition for gyms and that's it that's the approach that you should take so if you're a personal trainer selling sessions you should focus on let's say for example new mothers who want

to lose postmart weight In 12 weeks so you create one program with one specific problem and one specific solution if you're teaching Spanish don't just sell generic classes focus on Travelers who need basic conversation skills fast you could call it the speak basic Spanish in 4 weeks program boom there's your product and here's the beautiful thing you don't need to have a master's in Spanish to teach someone how to speak a few sentences in fact would you prefer to Learn from the guy that took 5 years in university courses to learn this entire thing or

from the guy that barely spoke any Spanish and within 4 weeks learned just enough to travel to a Spanish speaking country or by himself most people would choose a second option because that is what's more realistic to them they don't have 5 years to spend to learn Spanish now I know some of you guys are wondering well what if I don't have any expertise don't worry about That I'm going to show you exactly what to do in that case now listen I'll be honest with you going back to the heroi story for a second what

you need to understand here is this if he tried to start gym launch right away he would have failed why because back then there was no way to get all that knowledge and synthesize it into a method without actually going through the process yourself but today times have changed and there is so let me show you how so What I'm going to show you is the second stage of the method that I mentioned in episode 2 the personal branding blueprint now the first stage that I showed you on the previous episode all about creating your

personal brand and getting it to its first th000 followers within 12 weeks this second stage is creating what I call a minimum viable digital product that is a product that takes from 1 to 2 weeks to put together and has the potential of making your First $100,000 from your personal brand and when you follow this process you will be able to identify problems within your already existing expertise that people are willing to pay to get fixed or you use this process to identify potential high value problems that you can learn how to solve within a

1 to 2 we period the first step of creating your minimum viable digital product is defining what I call your unique value Zone and around 10 years ago the concept Of a niche got introduced into this digital Product Industry and this concept really changed the online game you see instead of trying to compete in these massive Industries like personal development people start to focus on specific niches like making better decisions you see even in my case rather than going into broad business industry I started with the smma niche which was this tiny little sub segment

back then but here's the thing and this is Something I see a lot of people get wrong these days the concept of a niche is outdated now just like if you're trying to start a smma today and you go for generic niches like chiropractors or Med Spa if you do that today you're basically screwed all these niches that used to be untapped markets are now completely saturated everyone is competing at that level today so I had to figure out a way to go deeper than that I ended up creating this method to Identify problems that

barely anyone is solving but that people are willing to pay thousands of dollars to get fixed that is what I call a unique value zone so let me break this down for you with some real life examples so let's take the technology market for example web development would be your Niche right but your unique value Zone could be web development for non-technical entrepreneurs using no code tools or in the agency space instead of just Targeting law firms you focus specifically on corporate law firms struggling with case management efficiency and here's what makes the unique value

zone so powerful it focuses on high value problems while everyone else is just wasting their time on low value now how do you actually find your unique value Z on I have a process for it called Problem farming and it's actually one of the first steps in my personal branding blueprint method you Basically go through every single potential problem your prospect might have and ask yourself is there an angle I could approach this problem from where people would actually pay to get this fixed well this is an oversimplification I have the entire process of my

problem farming mapped out on a mind map that I'm going to give you at the end of this video so that way you can just go through it yourself it's incredibly in-depth and has a lot of details and Examples but I'm going to be honest with you this is easier said than done it used to take us weeks sometimes even months to do this properly now if you really want you can go down the route of the Mind map yourself but the way we do it today is a little bit different because I actually developed

a tool that makes this process way faster as I mentioned inside of digital Launchpad we try to release a new program every single month using this exact system and I'll add a screen record demo in here but basically here's the way that it works you give this tool a specific field that you want to focus on if you don't have any fields of expertise you just leave it open and just with that it will come up with dozens of unique value zones for you all of which have the potential to generate a million dollars now

I developed this to focus specifically on uvcs for which you can charge high prices and here's a few Examples of things came up with when I left the industry open SAS startups with high user churn impacting Revenue growth law firms facing challenges and optimizing workflows to improve case management efficiency blockchain starbs struggling to explain complex technology to potential investors boutique hotels struggling to increase direct bookings and reduce dependency on thirdparty platforms highin fashion retailers facing issues with reducing shopping Card abandonments on their websites among dozens of others now all of these unique value zones might

sound intimidating at first and you already think well how could I even solve these problems just remember what I mentioned earlier once you understand the cause of all of these issues the solution is usually a simple three to five step process which I'm going to show you how to find as well now here is a unique value Zone that caught my attention Organizing virtual conferences for industry associations using accessible software now in 2020 I actually had a client at my agency that had a virtual conference software for industry associations so I actually find this one

quite interesting now with this being said I Know Jack about this entire industry or the software that they use so this is a good example for us to use here so here's what I did I asked the AI to come up with a few more unique value Zones within the virtual conference Niche and it came up with a bunch of them now here's the most important part of the step how do you know which is the best value Zone to pick because making the right decision could be the difference between complete failure and astonishing success

well inside the personal branding blueprint I have developed a process to help you make decisions on this so here's what this process looks like you're going to take Five parameters and score all of your uvz from 1 to three in each one of those first starting with pain one means low pain the problem is annoying but not critical three means High pain the problem is urgent and needs to be solved quickly the higher the score the more valuable that the uvz is on that parameter the next one is worsening which is basically how much that

problem worsens over time one means the problem can be ignored for some time three means The problem worsens quickly with serious consequences next is purchasing power one represents an audience with lower investment capacity three represents an audience with great investment capacity and then we have speed one means the resolution is time consuming three means the resolution can be achieved quickly and then finally we have willingness and that's really a personal answer one means low you have little interest in solving this problem or working with This audience three means hi you are very motivated to solve

this problem and work with this audience and then you just add up all these values to get the total score for this uvz the higher the score the more suitable this is to be developed into a highly profitable digital product in my case the AI does the entire evaluation for me and even creates a table to showcase the results the one that ranked the highest was helping Associates transition from Offline to online conferences so that is the one that I'm going to move forward with anyways ladies and gentlemen let me get back into proper clothing

and let's resume this conversation in the [Music] boardroom all right so let's get into step two and by now you're probably thinking okay how do I solve such problems especially in the case where I don't have any knowledge on it to begin with listen this is where what I call The synthesis process comes in and I'll be honest with you guys this is exactly what I use to extract knowledge whether it's from someone's head or from all the existing information scattered across the internet think of it like this it's basically a knowledge extraction process that

turns you into an overnight expert at solving that specific paino for your unique value Zone and here's what you need to understand and this is so important there's already a method out There that fixes your audience's exact problem you just need to find it this way instead of trying to figure out everything on your own and spending months learning every little thing about this problem here is what you are going to do instead we start by creating the top five to 10 methods in our Niche then you're going to look at their method and break

it down into the three to six pillars that they Implement to solve such problem then and this is where it Gets interesting we're going to organize all this knowledge into what I call a visceral transformation map I know sounds complicated but it's actually really simple your prospect is at Point a right now and they are experiencing this problem from their unique value Zone that is your starting point they want to get to point B where their problem is solved and that's the end point so to figure out what point a and point B look like

for your customer you Just need to answer these three questions for each point what do they have what do they do and what's their status so I'll show you some examples of answers to these questions in just a second now what we're going to do is map out exactly what steps they need to take to get from point A to point B and we do that by taking those three to six pillars from the top experts methods and putting them in a logical sequential order and once we have all the pillars Mapped out we establish

a clear goal for each step of your transformation map and this becomes a backbone structure of your method as I said earlier knowledge is just being able to connect different pieces of information together and Mak sense of it all like listen you're not out here trying to reinvent the wheel or copy someone else's what you're doing is looking into what's already working what's already proven and then creating your own connections between these Concepts and that's literally it then the next step in this synthesis process and this is where most people really fck up is developing

a detailed plan you need to break down each step each pillar into specific tasks that need to be taken by your customer for them to achieve the goal you established for that step this way your customer will know exactly what they need to do like literally step by step what needs to happen to achieve that goal and this Becomes your action plan to fix the problem of your unique value Zone and finally with all that we developed a few Fillin the blank resources to help them with these tasks this way you don't have to do

things for them because they can execute everything themselves through these resources and once you have all this mapped out you will have your entire transformation map that is the skeleton of your digital product right there and let me show you what this Looks like in practice and by the way alongside this episode I'm going to give you an entire worksheet that will help you with this entire synthesis process now when you fill out this worksheet it will guide you through the right sequential train of thought to really help you synthesize all the knowledge you have

extracted from the top experts in your area now here's the crazy part 12 to 16 months ago this would have taken youing forever like we're talking 3 to 6 months of grinding reading every book out there finding all the top experts understanding their methods figuring out what you actually need to know and what's just fluff it was a nightmare but today you can extract Knowledge from books videos podcasts research papers literally everything from the top authorities in your industry and have it all organized for you without having to go through all of that yourself and

that's how I develop These program maps for my online learning platform digital Launchpad as I said I've been developing this tool for the last 12 months that does this entire process of synthesis for you and I'm actually going to launch it next year as a standalone software company it's not going to be anything crazy I'm going to make it pretty cheap I'll probably charge like $30 $40 a month for it now I'm actually calling it synthesis Ai and what it does is it takes the knowledge That's available out there and breaks it down into this

final program appap we created here in just a matter of few minutes and let me show you how it works in practice first this tool finds all the top experts for you and then breaks down their entire methods in a simple easy to consume summary but to be honest with you you don't even need to read any of it just by going through this process you're training this AI tool to become an expert in all of these methods it Broke down for you then it creates the point a and the point B for my specific

customer by answering the three questions I mentioned earlier in this case my specific uvz was helping Associates transition from offline to online conferences and here's what it came up with point a what do they have a dipping business declining attendance and increasing overhead costs in the offline event events that they've been hosting for years what do they do they Stress out they stress over meeting budget constraints unforeseen expenses and an increasingly difficult scenario what's their status they are perpetually anxious constantly concerned about the financial stability of future events then for the after State the point

B what do they have they have successful virtual conferences they have executed a virtual conference that exceeded expectations in attendance and engagement what do they do efficient Planning confidently plans and organizes virtual events with streamlined processes and clear timelines what's their status confident and empowered they feel a strong sense of achievement and confidence in their abilities to navigate the virtual event landscape you see with this you already know exactly where your customer is right now and what transformation your product needs to cause for them so now all the AI Needs to do is to come

up with three to five pillars to go from point A to point B which used to be the most difficult part now take a look at what this AI has created it created the five-step process in a matter of seconds and already attributed a goal for each specific stage step one you have strategic planning step two technology evaluation step three content adaptation step four staff training step five execution and postevent Analysis finally what we need To do is this develop the step-by-step method on how to accomplish the goals of each stage now this would have

been incredibly hard to do without a lot of knowledge in your field this is where we spend months in months developing the method now with synthesis AI take a look at this it created an entire step-by-step plan for me on how to complete each one of these steps down to the individual task level it's a complete outline with every single thing Your customer needs to execute on to ensure that they get to point B which is the end point we mapped in our visceral transformation map so literally all you need to do here is read

what the instructions say and follow the step-by-step instructions do you think you can do that read and follow step-by-step instructions and then help other people follow these same instructions if so well then you're ready to make your first million dollar With digital products now in the case that you're running this digital product as a coaching offer first as I mentioned you should do initially it even tells you what task you need to do together with your client during your coaching calls and which one they need to do themselves after I mean how crazy is that

and that's not all finally as I said we developed a few resources to help us with all the tasks so if you pay attention on this outline it developed It already tells us exactly what tools and resources we're going to need to complete all the tasks that have flashed out so all you need to do is to tell it to develop the tools and it will get all the tools developed for you here for example it developed a goal setting worksheet for virtual conference planning it created a virtual event plan outline template it created a

SWAT analysis template for transitioning to Virtual conferences it created a Technical requirement checklist to help you figure out what's the best conferencing software for your specific needs and a bunch of others for each one of the tasks in the plan that is literally your entire digital product outline right there this page right here could be worth a million dollar and then if you turn this into a digital product it's game over so the million dollar question is how do you turn this into a digital product well that's when we go To our last step here

which is to package this offer remember what I mentioned earlier now at first we're going to deliver this digital product as a coaching offer this is your MVP now most people try to start right away with an automated digital product basically selling it as a course and this is the wrong way to do it if you start with an automated digital product you're going to have to spend months developing the entire product before it makes any sales Which I strongly advise against because you're going to spend all this time on something that you don't even

know if the market wants that's the worst way to get started and that's why so many people fail in the e-learning industry and that's why you must start with the MVP by creating an MVP first that you deliver as a coaching offer you get to sell before you ever put any work into product velopment you get to validate your offer quickly and gather immediate Feedback for improvements you get to sell it for way higher prices than your automated product and it's actually easier to sell due to the exclusivity of it it's kind of like real

estate developments where you sell the apartments before they build that's pretty much what we're doing here so how do we actually create this offer well here most people take the wrong approach they try to create what's called in marketing an irresistible offer an Irresistible offer is hard to understand because it has too many elements it relies on emotional selling full of scarcity and urgency triggers and it's hard to deliver the client who pays $2,000 $5,000 $10,000 for coaching doesn't want any of that instead they want a tangible offer that is an offer that has a

clear objective basically what am I paying for Clear impact what am I going to get out of this Define logistics how is this going to be Delivered and this is so much better because it relies on logic it's easy to deliver it's easy to communicate it's easy to understand and it's easy to sell so let me show you how to structure your tangible offer for your minimum viable digital product the first element is a clear goal all you need to do is to be able to answer the following question what is the ultimate objective of

this product and you can use this template structure to answer get desired outcome Without pain resulting in result within time frame and here's what I came up with for my example run your first successful virtual conference 12 weeks from now and stop relying on constantly over budget imperson events with nightmare Logistics now here's another example your back will feel 20 years younger and 21 days from now from home so that way you can go back to having regular painless routine without ever having to take any injections the second Element is impact here you just need

to answer this question what is the byproduct of achieving the goal you just set for your product is it more time Freedom more clients more confidence in their skills looks more libido the more tangible the better let me give you an example cut event costs by 60% surpass previous inperson events in engagement and attendance eliminate the logistical nightmare of dealing with vendors venues bookings seating arrangements unforeseen Expenses and last minute changes and reduce planning from 8 months to 12 weeks another example would be sit down and get up without help once again be able to

travel for longer than 1 hour in your car without having to stop sleep all night long without waking up in pain in the middle of the night and then finally you need to Define logistics how is this product going to be delivered what is going to be delivered for how long and here's how I like to structure This for the initial MVP coaching offer I like to deliver this entire product through Floy so what I do is I add all the assets that AI created for me inside of Floy I break the entire transformation map

in flows and each stage of the map becomes its own flow with all the tasks and resources you need to complete for that stage inside of its flow then I simply add clients inside these flows and run them through these stages in a zoom call I like to Structure with one Zoom call per phase this way if my method has five phases the delivery is going to be all the Floy buildout with all the tools and resources plus step-by-step instructions accompanied by five coaching calls now I usually do one call a week so this would

be a five-week coaching program now I actually repurpose my entire software Floy to be able to do this it actually used to be a tool to run your Agency on it and it was called gency flow and I Actually started using this for the MVP digital product as well as coaching offers and I figured out it was actually its best use today the bulk of our customers are exactly that coaches and Consultants there's no other tool that allows you to structure things in this way on the market right now and at the end you're going

to have something like this with this you're now ready to start selling your MVP digital product now the reason why this MVP digital product Works so well is because when you sell it as coaching it's not so much about the knowledge in fact it's not really about the knowledge at all all you have to do is ask the right questions which is exactly what you have laid out for you on this outline we just created and then the clients will come up with their own answers you just need to run them through this document with

a fill-in-the blank resources that we created that is how simple this is and imagine the level Of authority you get when you show your potential clients that you have the entire process to achieve their desired result mapped out step by step to the task level literally no one has that remember you don't need to be a master you just need to be a couple steps ahead of your customer and with this method we've just created you definitely are so let's get started with this with everything I've given you you should shift your mind from I

have nothing to Sell to give me a computer with internet access and I will make millions again the idea here is to make money while going to the research and development phase then once you have proof of concept you record that and turn it into an automated digital product now let's address the elephant in the room listen now would be the perfect segue for me to go into pitch to the method that I just showed you I could sell you the personal brand blueprint method here for $22,000 And I would have thousands and thousands of

people buying it I would probably make eight figures maybe even multiple eight figures from that but I'm not going to do that as I told you earlier I'm done selling my own courses or programs and there is a reason for that you know the truth is this only having the information is just a part of the puzzle you are not going to succeed in this industry with only information alone in most Industries you would but Not in this one let me give you an analogy let's say you want to start an oil business the first

step is to know where the oil is and that is exactly what I showed you but only knowing where the oil is is not enough if you don't have the tools to extract it you're never going to make a single dime from it and most people Overlook how important the small detail is imagine I tell you exactly where to dick to find oil how much money would you make from It zero because without an oil rig and all the tools to process and refine it this information is literally useless and I realized that that is

the same for this industry that we're in so that's why I've decided to give my knowledge away for free and that is exactly what I'm doing right here with this whole event and then all I do is provide you with the tools to extract this oil now I have already told you where the oil is you know where to find it you actually Even know how to extract it but you're just missing the tools to do so and that is exactly what I'm going to give you on episode 4 on Monday at 400 p.m. EST

so if you're ready to jump into this I'll see you there