hello and welcome to our video on how to find your first odoo prospect as a new partner without much visibility yet there are some very good practices that will help you secure those first couple of projects in this video I'll discuss how you can use your website how you can leverage your business network how to participate at odoo events why you should publish your custom modules on the OD app store and finally the immense value of publishing success stories on our website the first most important step you need to take will be to update your
website you should of course clearly present yourself as an Oda integrator and this should include not only the value proposition that odoo provides to potential clients but also what you and your team offered a customers this could be for example an industry specialization or unique expertise within a particular vertical or even still extensive software implementation or project management experience or anything along those lines just make sure your website is user-friendly and information is both clear and easy to find now this goes without saying of course but remember that this is your shop window so how
you present yourself as well as the quality of your website will have a massive impact on how your customer perceives you when you're redesigning your website if you need oh do logos or icons for any odoo module you can find them all in the partner knowledge base now how to leverage your existing network a very smart way to generate your first customers and build your experience and reputation will be to tap into your existing professional network remember that for the most part these are connections that have already moved that you already met or better yet
have already worked with in most cases you already built a level of trust which you can and should start to leverage so we invite you to be creative here but for example look at posting on LinkedIn or via a well-constructed email campaign I'm not suggesting you send a generic copy/paste email to all your connections here on the contrary take the time to search through your network to see who would be susceptible to consider an inexpensive ERP system and then assess where they are in the IR the hierarchy of the company and how you could be
put in touch with decision-makers this takes a little more time and manual work but the payoff of tailored personal emails will have a much bigger impact than a generic mass mail to all your contacts participating to a knowdo Roadshow now we regularly organize oh do road shows around the world and during these road shows we present oh do and we demo our software to a roomful of interested prospects we then follow the demo by giving the stage to our sponsoring partners where they present themselves and their value proposition this is a great way to promote
yourself in the region and meet and talk to prospects at the networking event directly afterwards we take care of everything from booking the conference room to food and drink to extensive mass mailing campaigns registrations at indeed lists so all you need to do is focus on presenting yourself to the audience you can find out when the next Roadshow in your area is by speaking with your account manager when to publish or sell your modules Publishing a module you developed can be a great way to make yourself known and potentially find customers via our app store
so if you've built or you're planning to develop a module for a specific need or vertical for which there's a strong need then you really should consider publishing it because by doing so you're gonna gain extra visibility and you're going to put yourself forward as an authority on the specific nature of the module which could be localised payroll for your region or it could be additions to adduce field management services whatever the case may be it always was a potential customer when you can say not only are we experts in this particular field but we
developed a module to integrate with odoo which is already been downloaded by 500 companies better yet with time to be able to say we have the most popular community application for extended payroll for the whole country and finally there will be numerous cases where customers are shopping for modules to do an integration in themselves and by contacting you for your module you may find that you can promote the value of your company to take over and of course you can earn recurring revenue from it so all in all publishing a module is definitely worth considering
publishing success stories on our website so whether you're planning a holiday a night out at a restaurant or at a cinema or purchasing a lawnmower basically whatever you are considering purchasing if you're like most people you'll want to see what others have to say about it before making a decision well that's even more true in the case of an ERP implementation where potential customers are going to want to see your references before making a decision about you so publishing your success stories on our website is vital not only is in an indication of your experience
but he can serve to show how you generated returns on investment for your previous customers so that a new customer can relate and think wow that could be me we're going to publish these success stories on our website and we have thousands of monthly views on our partner pages which is where many potential customers will look for an integrating partner so make sure your case study is well-written and presents you and your services in the best possible light because this can often be the difference between you being contacted over another partner if you want to
dig deeper into anything I've described in this video feel free to reach out to your account manager at any time and now that you have your first prospect let's look at how to qualify your customer needs in the next video thank you
