have you ever sent an email and wondered if it just vanished Into Thin Air hitting send and hoping for a response That Never Comes we've all been there but what if there was a way to guarantee that your emails would get noticed and answered we're talking about writing cold emails that get a 30 40 or even 50% reply rate from your dream prospects because there is a way to do it and I've personally taken advantage of it to scale two agencies to a million a month revenue and grow companies featured in the Inc 5000 luckily
for you today I'll reveal how you too can write cold emails to get responses effortlessly but let me warn you as with all great things in life this comes at a cost this is not free the cost is your undivided attention to watching this video Until the End and truly committing to learning a single piece of information you missed could mess it all up so take a pen and paper right now and take some notes I have three secret formulas to write cold email stick at responses the PC formula the PEC formula and a third
one you'll discover shortly the PC formula Works under a psychological phenomenon called open Loops it states that people remember uncompleted or interrupted tasks or things better than completed tasks the PC formula is paino and then call to action so let's say I'm Frank Saunders from sales Forge which is cold email tool and I want to sell to one of the biggest B SAS companies let's say workday so we go over to LinkedIn workday director of sales we're going to be selling to Andrew Lancaster and our email would look something like this so first we would
go and find their pain point and it looks like they're hiring a digital sales manager and they never filled the role as far as I can see so the PC formula would look like this hey Andrew notice that work day still hasn't found a digital sales manager bummer I run a cold email automation tool that can make this role irrelevant and flood you with meetings want me to send more info so we have our paino and we have our call to action that's the PC formula another example is this one hey Mike your website speed
is worse than 87.6% of your competitors based on a test our Dev team just conducted we developed an software that can drastically improve this so you can increase your sales and make more money want to try it out there we go two examples of the PC formula meaning the PC formula goes as follows paino CTA to get to the solution this simple formula works so well because it shows that you've done research and you're talking directly to them and then tying your exact pitch to something that the market wants a lot of people on their
P email campaigns go in way too broad like hey you run a website I have a tool that helps websites get more leads do you want my thing that helps your website it's way too generic it's not going to work instead with the PC formula you're getting personalized in line one and then you're going for that CTA that direct ask in line to Easy Peasy anyway the next Formula the PEC has made Millions so let's review it it's well known that if you want to be heard you first need to listen and that's why in
the PEC formula we focus exactly on what a dream Prospect desires let me tell you a story inside of our 50 plus cold email templates which we sell as an add-on to the baking method method you can get more info on that below I have the perfect email script that follows this PEC formula I call this tag the biggest fear the easiest way to do this is to show you an example so for instance I'm selling galadon which is our AI powered live chat tool to a company called bomb bomb which is video email messaging
and it is Julia gersc so a good example of the PEC formula would be Julia I know you're worried about missing out on building personal connections and trust with your clients and Prospects by solely relying on text based emails instead of utilizing the power of video messaging through bomb to humanize and strengthen your business communication with that in mind I created a tool that will help bomb qualify leads faster and better connect with real estate agents mortgage brokers insurance agents Etc that come into your site this can be a GameChanger for your team so we've
got the prospects desire slw worst fear highlighted here then this is almost there but needs to case study make sure to not lie in your case studies I'm just giving this as an example MailChimp is a big name so I would write them if it was a smaller email provider I would write this just like we did for another email provider this can be a game changer for your sales team so we have the personal story then the evidence and the called action this is the same framework that we're using right now at galladon to
get responses from major companies and we actually opened up $170,000 in pipeline in under 3 weeks once we started sending emails like this and this is a recent case study this just happened so you know this works now let's review the third and one of the most effective format foras of them all the PPC formula but don't get too excited yet because what I didn't tell you earlier is that these formulas do not work unless you apply the specific fundamentals I'll be explaining later on anyway I remember when x27 used the PPC formula to close
a major major agency in Los Angeles that was working with Netflix and did a bunch of social media campaigns with them the cold email that we used mentioned a specific paino provided a partial solution and then went right into the CDA that is PPC formula so I'm going to go over to clutch and we'll click a marketing agency that does creative and we've got Bay creative here note this is an example this isn't an x27 Client First we'll go ahead and find a paino we'll do that by going to LinkedIn and searching B creatives me
see 20 years in business award-winning San Francisco creative a lot of big names so they're sponsoring on clutch I'm going to hit that as the paino actually because they're sponsoring on a clutch I know that these sponsors are paying anywhere from 4K to 12K or more to be in this position so let me talk about that in the paino and then in terms of the guy we're reaching out to or girl whatever we're going to reach out to Scott so here we go paino hey Scott noticed your team was spending a ton of money to
sponsor clutch did you know that by tweaking the wording on your profile every day you can rank higher organically the clients have done this for have seen no reduction in lead flow even after they stopped sponsorships saving them thousands if you like that I've got three more ideas for you to implement so now if we remove these headers here here you'll see the final email hey Scott noticed your team was spending a ton of money to sponsor clutch did you know that by tweaking the wording on your profile every day you can rank higher organically
the clients I've done this for have seen no reduction in lead flow even after they stopped their sponsorships saving them thousands each month if you like that I've got three more ideas for you to implement to increase your agency lead flow let's do a call this week the PPC formula when done correctly is the most effective way to get responses to your cold emails this is a variation on what we used in the cold email Manifesto It's called the two ID email this is the new version of the two ideas email basically you're going to
mention a paino provide a partial solution then the CTA is to expand on the partial solution an example of this is people who contact companies telling them about an area for improvement then they attach a loom audit with advice on how to improve in that area and then on the loom audit they do a CTA to book a call to explain the full solution that they offer to the problem identified from their Prospect this is one of dozens of follow-up strategies that we talk about inside the baking method where me and hundreds of other students
are experiencing great results great feedback follow-ups from the baking method you can check it out in the description below if you want a plug-and-play follow-up strategy for your cold and warm email campaigns check the link below to learn more so the PPC formula basically goes as follows paino partial solution and then the CTA to expand on the partial solution perfect you now know my three secret formulas to write cold emails that get responses but contrary to what you might think you're not ready yet to write cold emails that will work the three formulas I just
shared with you are powerful but without applying the following fundament mentals they're worthless please tattoo these on your brain and by the way if you're enjoying this video so far please make sure to give it a like it helps us to know if we're creating the right kind of content thank you so to write cold emails that get responses you need to master these fundamentals which are having a subject line that's going to get open something simple like quick question still works best adding personalization and as you saw in this video it's not just enough
to have a personal compliment anymore it's spending minutes on each lead making sure that everything is researched and tailored to them in a way that AI can't do can it and having online content in case the recipient looks for you on Google you don't want to be an online ghost you want to make sure you've got a website and possibly that you're posting on social media every once in a while so that people know that you exist amazing you have the three formulas to write cold emails to get responses you understand the fundamentals and you're
excited to apply this knowledge to scale your business but what I don't think the business gurus have told you is that to really scale your business you need way more than a great cold email what you actually need are the three things I just shared in another video so go ahead and watch that video now if you're committed to Growing your business and making more money I'll see you there
