hello everyone welcome to the USA leaders where we dive deep into the ideas that shape our world and Inspire us to take action today we are exploring a concept that has revolutionized the way we think about leadership and success Simon syx start with why Simon Sak is an acclaimed author and motivational speaker who introduced the world to the Golden Circle this simple yet profound model explains why some organizations and leaders are able to inspire and Achieve remarkable things at the heart of this model is the why it is the purpose cause or belief that drives
every one of us so what exactly is the Golden Circle imagine three concentric circles the outermost Circle represents the what the middle circle is the how and at the center is the why most people and organizations start from the outside in focusing on what they do but the great leaders like Martin Luther King Jr Steve Jobs and the Wright brothers who made a lasting impact all started with why the what is easy to identify it's the products we sell or the services we offer the how might refer to our unique selling proposition or our strategies
but the why is much deeper it's not about money or profit those are results why is about your purpose why does your organization exist why do you get out of bed in the morning and why should anyone care about you syny discovered this concept during a period of introspection when he realized he had lost his passion for what he was doing he found that by rediscovering his why he could Inspire others and find fulfillment in his work his book start with why delves into how leaders can Inspire cooperation trust and chain moreover s's theory is
grounded in biology the human brain is wired to respond to why our limic system responsible for feelings like trust and loyalty also influences our decision-making communicating from the why Taps into the part of our brain that doesn't use language that's why it feels intuitive let's take apple as an example they are not just a computer company they don't just sell products or ideas but they inspire people with their vision of the world their why is to challenge the status quo and think differently this why resonates with people on a deep level they understood that people
don't buy what you do they buy why you do it and it's why customers line up for hours to get the latest Apple product now you might be wondering how can you find your why it starts with looking Inward and reflecting on what truly matters to you what are the values and beliefs that drive your actions once you've identified your why it's about living it out every day and making it the core of your communication here are some steps to help you discover your why reflect on your past identify the times when you felt most
fulfilled what were you doing why did it feel so rewarding look outward consider the impact you want to have on the world what Legacy do you want to leave articulate your why put your why into words it should be simple and clear something that resonates with you and others live your why make decisions and take actions that align with your why this consistency will attract others who believe in your cause so why you should start with why starting with why isn't just for leaders it is for anyone who wants to find fulfillment and Inspire those
around them imagine waking up everyday feeling inspired and motivated not just by what you do but by why you do it Simon Sy start with why is more than a book it's a call to action it challenges us to rethink our approach to life and business by starting with why we can Inspire change lead with purpose and make a difference in the world thank you for joining us share your why in the comments below and let's continue the conversation until next time keep asking why
