um next question is from our best friend fede uh so he said he wants to follow the seven steps to writing a good headline um checklist when writing uh headlines or subject lines but he said obviously there's not that much space in the subject line so which of these seven do you avoid or focus on most and obviously you wrote it but for the people who don't know it's curiosity calling out pain points promising solutions specificity simplicity credibility and addressing skepticism and then the time frame to achieve the results of the promise so obviously it's
quite difficult to have all of them in subject lines like how do you think about crafting yeah i mean i think that for me it's like almost always simplicity and curiosity are the two most important ones um again all i really want the subject line to do is get somebody to open um right well ah you know and probably some kind of like either specificity or calling out the pain point too or promising a solution i mean basically the answer is like you just do a combination of as many as you can without making it
like too long of a subject line i mean but like really because it has to be basically enough curiosity if they're going to open it it should be like relevant enough that they know that it's related to like they're a pain point or a problem or something that they're interested in um and then you want simplicity and that you want it to be very succinct um or like you know you want to um like just basically all right seems easy right but it's sort of like um three second uh you know whatever breakfast trick you
know uh burns tummy fat fast it's like okay so say that's your thing right well time frame three seconds uh burns tummy fat like okay so promising a solution um you know three seconds is also like simplicity um you know hopefully curiosity i mean i think it's even that great of a subject line it's just kind of a senior email all the time but the point is right it's gonna i don't know it's like four of them right and so i think just like look at that way but ultimately number one thing is curiosity um
i really just like really long subject lines it's like that never work and then i think um again some kind of like relevance which you could also kind of you know synonymously say is a specificity that's kind of the way i would i would approach it here yeah rock
