and now the history of advertising in 60 seconds advertising is as old as The Human Condition but branded product based ads didn't show up until the 18th century when print advertising became the norm in the 1800s we got the first Billboards and ad agencies began to set up shop in 1891 companies like Kodak began selling their brand not just their product then in 1908 new companies like Ford staged flashy publicity events and pioneered the art of looking cool the soap opera was born when soap companies discovered the popularity of radio dramas among women when they
did their house by the makers of Lux toilet B watches made the first television commercial it cost 9 bucks and when psychologists got involved in the 1960s focus groups transformed the industry into a calculated science the tactics got a lot less predictable and the budgets got a lot bigger enter the internet even though it looked like this and sounded like advertisers were eager to engage the growing network of more than 5 million users by the year 2000 ads were appearing alongside search results driven by consumer interests now advertising is just part of the conversation for
the first time in history consumers are able ble to choose the ads they see based on their own taste and brands are working with Publishers to create content it's a whole new world welcome to Modern Advertising
