One thousand ways to make $1000 Audiobook summary (English)

[Music] do you want to know 1 000 ways to make one thousand dollars in this book you will learn stories from different people who succeeded in business and lived a happier life some of them are previously unemployed some of them started very young these entrepreneurs faced many challenges but they didn't give up one thousand ways to make one thousand Dollars was originally published in the 1930s this is a classic but all its principles still holds true today the famous billionaire investor Warren Buffett had this book to thank for inspiring him at an early age one

thousand ways was made available again for the new generation [Music] how to start your own business there is no better time to start your Own business than now if you have that product or service which you know you can sell you can start doing so right now at this moment do not wait for things to happen do not wait for your situation to get better do not listen to what the people say around you if you think about the obstacles you will face then it will you just start moving you need to have that determination

You need to have that drive people call it guts if you have guts to succeed you won't be discouraged that is even if you fail at first your goal is to succeed to make money and to live a better life in order to get there you must start the journey maybe you're thinking that you don't have a capital but even that can be arranged the most important thing is you have that will to Make money start your own business and start it now you can learn from the story of Gustavus Swift he was a young

man with difficulty in Walking he lived in small village Swift did not have Capital but he got a lot of guts in him the other young men in his village think of ways to make money Swift did not waste time and started working he knows how to dress meat He prepared one good calf and dressed it the best way he can Swift walked for miles to sell his Quality Meat he did not mind all the work Swift thought of it as an adventure later on he came to Chicago and started the Swift meat packing business

Swift remains a leading process meet brand today you may have plenty of business ideas in your head But in order to start you just need a good one choose one business idea that you know something about that was how Mrs Snead started with the tomato juice business it was at the time of the depression the Sneed family was struggling to survive in Evanston Illinois Mr Sneed just lost his job the two sons needed to go to college one day a friend sent them a box of freshly picked Tomatoes Mrs Sneed Decided to make tomato juice

from them she went out to the neighbors to share some bottles Mrs sneed's tomato juice tasted really good the neighbors liked it very much Mrs Snead thought she could produce more she shared her idea to her husband and two sons the sneeds called their product Morning Glory tomato juice Morning Glory was a bit more expensive Than the tomato juice sold in the grocery but the people don't mind it was homemade and delicious morning glory is squeezed from quality fresh tomatoes soon the Sneads had to rent a plant along the railroad they had to produce more

tomato juice for their increasing number of customers they supplied for hotels and railroad companies Morning Glory expanded to Other food products as well all these came from Mrs sneed's idea in her kitchen why start with a one thousand dollars it is a reasonable amount which will give you focus and motivation most people fail because they lack a Target in business setting up the amount will give you a clear objective as you start Otto schneering was very determined to start his own business he was only 21 Years old he bought a candy making machine for one

hundred dollars Otto saw that many succeed in the candy business he made his first batch of candies however they did not sell Otto made the common mistake that businessmen make if you create the product that you like it would not sell but if you create the product that the Market likes then you will make money Auto created candies which tasted perfect for him but he didn't think of the demand from the customers fortunately Otto figured this out quickly there are just three kinds of best-selling candies people can't get enough of them they are candies with

chocolate peanut and caramel It took three years for Otto to come up with the perfect recipe of candy bar he combined the three best sellers in one that is the story of Baby Ruth it has chocolate peanuts and caramel for only five cents per bar Auto schneering chose the name baby roof because it's easy to remember and pronounce he got his one thousand dollars and more Mrs McDougall was a widow living in New York City She has three young children to raise all by herself she turned to the only work she knows outside of her

household duties Mrs McDougall took over her husband's coffee blending business she only had a small Capital other coffee businessmen predicted that she'll only last for six months but Mrs McDougall proved them all wrong she mapped around 75 miles around New York and personally marketer her business She supplied for hospitals clubs and sanatoriums within only two years Mrs McDougall has earned twenty thousand dollars with her good reputation Mrs McDougall was able to open her own coffee shop located at the Grand Central terminal added some snacks to her menu in the following years Mrs McDougall opened six

other coffee shops in the city the Depression hit when Mrs McDougall Was 65 years old but she did not lose hope Mrs McDougall got back up and opened three new restaurants other women may have been discouraged by the challenges she had faced but not Mrs McDougall she's got a lot of guts and will to succeed selling as a business there are many advantages in becoming a sales agent Your only capital is the trust and Good Will of the customers if you are a salesperson you do not have to wait for a raise you can create

more income as you like you also don't need to spend hours in the office selling could be real fun you have the opportunity to meet lots of new people you can connect with the most successful and most influential ones you work with Independence and security As long as you have good relationship with the customers you will make money sales agents educate and lead people to action you may not have bought a house a washing machine or a vacuum cleaner without an agent to persuade you most of all sales agent brings satisfaction and happiness to the

lives of many people Lucille Anthony is a single parent her husband left her It's up to her to raise their six-month-old baby she decided to sell Silk Stockings Lucille was hired by a manufacturer to sell stockings from house to house she was given a sample of six different colors she started to visit her friends Lucille loved wearing Silk Stockings she had so much fun talking about them but eventually she sold to every woman she knows She had to sell to strangers Lucille became disappointed she was rejected on every house she had visited the women at

the door would say not today I'm busy I have no money or come back next week Lucille would reply I understand you're very busy Mrs Smith I really won't take up any time at all won't you let me in whose seal did not give up until she was Led into the house she starts the real selling as soon as she's invited in she would take out the samples and show how great her product is most of the time the housewives are infected by Lucille's enthusiasm with the Silk Stockings there was one time when she called

two sorority houses in University of Chicago it was just before the commencement exercises She got orders for 56 pairs just by doing two group demos Lucille got plenty of commission from the Silk Stocking Company Lucille would not take no for an answer she is very determined to sell she has a product which she knows about and she can persuade people Lucille did not give up even if she had plenty of rejections George Conrad is not a quitter as well he is a sales agent for slicing machines He goes to groceries restaurants and meat stores to

sell his product George enters and shows a colorful image of the slicing machine to the owner what do you think of that he asks it looks good the butcher replies but I can't afford an expensive slicing machine such as that George would go out to get the sample machine in his car he would set it up on the counter This machine is a low price slicer but it looks and works just like the expensive ones how much could you afford to pay in cash for a slicer the owner would reply the way business is I

couldn't go over ten dollars George lets the resistance build up then he will reveal the real price of the slicing machine well if you can pay that much get out your money this slicer will cost you Only seven dollars fifty cents the store owners are often surprised that is how George gets to sell an average of 40 slicing machines a week he gives a good demonstration of his product he shows that it has many benefits for just a low price demonstrations and samples are the asset of any sales agent Dwight Richie made lots of money

from his mending fluid demos no I don't want anything the people Would say to him when they open the door but Dwight would reply that's all right I just want to show you how to repair some Fabrics you get a run in a Silk Stocking just touch a little mending fluid you can make repairs much quicker and better Dwight always carries sample Fabrics which he repaired with his product after his demo he'll hand The Mending fluid out You'll want two or three tubes Dwight would say the price is 25 cents he does his door-to-door selling

from early morning to late afternoon Dwight proves that if you want to make money you have to go out there and work hard if you ask Frank deprese how to earn a thousand dollars he will quickly answer cell fire extinguishers Frank earned his first one thousand dollars in six weeks it wasn't that easy Though he did sales calls but he rarely got orders on his first months Frank soon realized that he was selling to the wrong people most of the time he called people who've got no use for a fire extinguisher so Frank took out

the phone directory and studied it carefully he listed the firms which he thought would need his product he got 27 firms located in one business District Frank planned his route so he would not waste time and energy on his marketing he came to sell 12 fire extinguishers daily Frank secured 10 units for one small Factory he decided to focus his Market on warehouses factories and garages his commissions amounted to 300 a week [Music] making things to sell There was once a village in Germany which became known for excellent wood carving the people were expert in

making religious statues their products are known to be very artistic and high quality if there were only two genius Carver in that Village it would be easy to dismiss that they have natural talents but almost every person in that Village knows how to carve It just proves that a skill can be learned if you want to be good at anything you have to practice hard genius is 10 inspiration and 90 perspiration people often Envy those who are famous writers musicians or athletes these Geniuses seem to be born with it but what people do not realize

is the hours and hours of practice spent to acquire that level of skill think of your favorite authors They got to where they are because they love to write they've spent so much time writing that these authors have perfected their Style because of practice they were able to produce best-selling books every expert Carver is once a beginner a writer cannot be prominent only at first try if you want to be an entrepreneur you have to start somewhere do not be discouraged from failures you will succeed if you remain on your Track and keep going what

is it that you like to do it is possible that you can make a business out of it maybe you picked up a career out of necessity but if you have that hobby that you really love you may someday find an opportunity to make money out of it what is your community like are there plenty of children do people live in apartments do you live in a fishing Village or a Crowded City you may find a product or service that will surely sell to your community if you have something to sell tell everyone you must

go out to the world to sell your product that was what Billy B van did he was a comedian who became a successful entrepreneur Billy was a theater comedian that was until he had to stop because of Tuberculosis Billy had no money when he got sick his fellow Comedians and Friends financed his recovery for two years he lived in a Pine Forest in New Hampshire that was where he got his business idea Billy loved the smell of pine trees he had the idea that there are people who have no time or money to go to

the Pine Forest and smell the freshness of pine trees Billy thought of selling pine tree soap he found a soap maker to create the product for him but Billy has to go out there and do the selling the comedian laughed at himself he was never a Salesman but he soon realized that selling is what he has been doing all along Billy is selling his jokes and acts to the audience every night he filled his pockets with soap and went out to sell But there are challenges there always are drugstores refused to stock his soap and

he has no money for advertising so Billy thought of another way he spent a lot of time in hotels doing shows Billy knows many Hotel Managers from across the country he found one hotel which permitted him to place a trial order Billy wrapped his soaps nicely and placed a sticker which said this soap Will keep everything clean but your conscience the next day he received a note from a guest it read dear Billy I like your soap send me six cakes here's your dollar Billy started making money more orders came from other guests having a

sickness or losing a job is not a hindrance to success Billy made a successful shift in his Career a comedian can be an entrepreneur so does a housewife and a widow Mrs Smith is a widow from Brooklyn she loves to bake as she was making bread one morning Mrs Smith thought of starting her food specialty business she came to coffee shops and tea rooms to sell her products she got arrangements for her nut breads coffee cake and donuts one Tea Room orders pies and rolls from her every day One afternoon Mrs Smith sent her son

out to a tourist Camp the boy rode his bicycle with a basket full of cookies donuts pies and coffee cake Johnny sold them all without difficulty he came back home with more orders Mrs Smith and Johnny delivered for the tourist Camp the whole summer when fall and winter came Mrs Smith found another opportunity she thought of catering her baked goods since it was party season she got dozens Of orders for a Halloween party the organizers knew that Mrs Smith bakes the best donuts in town so they called her The Secret of Mrs Smith's success is

that her products taste so good that people always comes back for more her baked goods became in demand for parties holidays and Sunday night dinners in her community she is doing something she loves and makes good money at the same time The Pressed chicken is Mrs Knapp's Famous Recipe her family owns a poultry farm in Michigan spent hens are too hard for eating after the breeding season Mrs Knapp would gather the old chickens used her pressure cooker to prepare the meat in just 40 minutes aside from shorter cooking time the pressure cooker also lets the

meat to have more flavor Mrs Knapp cuts the chicken into cross sections she adds seasoning and pours chicken stock for special orders Mrs Knapp puts olives sliced vegetables and hard-boiled eggs the old saying goes if life gives you lemons you should make some lemonade for Mrs Knapp if you have hundreds of spent hens you should make tasty pressed chicken raising things to sell what if you have the opportunity for Business in a farm or Fishery does your Province have a fruit or vegetable product maybe you like planting herbs or flowers you can make lots of

money from Raising things you can sell take for example the stories of Howard and Bill Howard Whiteley used to work for a map printing company he had a good compensation and had some Savings in the bank that was until the doctor told him of His health condition Howard was advised to give up his job the doctor said he needed to go out more and get as much Sunshine as possible Howard decided to use his savings and buy a 15-acre farm in Indianapolis the previous owner planted vegetables with it but Howard set his mind on raising

chickens he does not know the first thing about running a poultry farm so he read from the bulletins issued by the Department of Agriculture Howard Also visited a poultry farm nearby he saw that the farmer does not take care of the chickens properly they are not fed well and their surroundings are not cleaned moreover the farmer does not know how to Market his chickens the farmer growled as if you can learn to raise chickens from a book or a magazine to him reading from poultry magazines and government bulletins are just a waste of time but

Howard Whiteley knows Better because of his visit Howard learned what not to do with his own Farm Howard read that the Poultry Farm must always be clean to avoid the chickens from getting sick he bought a secondhand brooder and incubator then he bought his first 10 dozen eggs Howard set half of the chicks for breeding he raised the other half for the market he continued to read the government Bulletins Howard found that he actually enjoys raising poultry he gave a lot of thought on how to Market his product he was able to secure orders from

three restaurants and two hotels the customers were satisfied from Howard's plump and milk-fed chickens he had no troubles in getting repeat orders his wife helps him to package the chicken meat They wrap each one carefully to maintain its freshness Howard's product is more expensive than those sold in the stores but his clients don't mind they know that they are paying more for superior quality Howard gets regular order from restaurants hotels and country clubs like Howard Bill clyber also started his business by reading books bill has a regular job in a paint Factory but he has

an interesting hobby which is breeding tropical fishes Bill read any book he could find about fish breeding he even buys rare expensive books just to learn more he put into practice what he learns and adds more varieties to his collection amazingly Bill found a market for his beautiful fishes he started his own business which is K's Aquarium of all his fishes the bettas or fighting fish sell the most they are colorful fishes with long fins and Tails what's incredible with these fishes is that they are used for gambling fighting fishes have to be put in

separate tanks because the males fight each other to death they would constantly attack each other if put in the same tank however they are very protective when it Comes to their mates and eggs Bill found a lot of books about fighting fishes more importantly he found a lot of customers Bill lives in San Francisco but people from Texas the Midwest and even Canada order bettas from him through mail it came to the point when his Prophet exceeded his salary George Jessup of Iowa also turned his sideline into a booming business he makes sums of money

by raising bees George was able to cover all his household expenses with the help of his honeymaking friends he started with just one bee colony George provided a large high for them so they have ample room to breed he also got large Honeycombs for the queen bee so she'll be more efficient George spent twenty dollars for the bees and Equipment five dollars was for processing the honey the bee Colony produced 100 pounds of Honey yearly George packaged his product in five pound containers more bees were bred in the winter so George divided the colony and

got a second hive this new Colony also produces 100 pounds of honey eventually George got himself 10 bee colonies he sold to wholesalers and retailers alike one five pound container is 45 cents each Although he has 10 colonies bees don't actually require much attention at all you can leave the colonies for days the bees will just feed themselves and keep on working according to George bees can be kept in any place with an outside window you can have the hives in your attic Barn garage or cellar make sure you have a good queen and the

colony will keep on making honey and money for you Mushrooms are easy to raise as well as Lewin made quick profit from growing them he bought some mushroom spawn and kept them in the cellar he had a mushroom bed sized at 100 feet when he bought the spawns they just look like Tangled white threads last planted them carefully on the 10x10 mushroom bed five weeks later Laz checked the cellar and saw the baby mushrooms the Incredible thing is that the next morning they grew 10 times larger Laz picked the mushrooms and sold them to the

market for 45 cents per pound he earned a total of 110 dollars for his crops lays invested more and soon had one thousand square feet of mushroom bed he pays no rent no equipment or marketing expenses laws sold his seller mushrooms to local stores cafes and restaurants around town Starting a roadside business perhaps you live near a busy road you can make money by selling to the passing vehicles and tourists common products sold at the roadside are fruits vegetables eggs poultry hamburgers hot dogs barbecues cold drinks and souvenirs aside from these you can sell products

ideal for the roads location it might be the case that the road leads to a beach a baseball stadium a golf Course a mountain or a forest Ella Gaston a 77 years old woman lived near the Ozark fishing country a lot of fishermen drive by our house along the highway Mrs Gaston was widowed she is always sick Mrs Gaston is in dire need for a source of income one day she thought that maybe she could sell fish baits at the roadside Mrs Gaston went to a creek and collected the baits herself She filled her buckets

boxes pails and kettles with worms her friend helped her in building the roadside stand she also got a huge sign saying fish baits for sale Mrs Gaston's idea worked the cars stopped at her stand and the fisherman bought her worms eventually she had to hire a few boys to dig for her Mrs Gaston priced her worms at 10 cents per dozen There are days when she sells up to thousand dozens of worms Mrs Gaston realized then that she has sold at least one million worms she was able to pay her debts and support herself because

of her interesting business Mrs Gaston regained her health what drivers need in any road though is spare tires as he was driving along the road from Chicago to Michigan James Mowry's front Tire blew out he replaced his flat tire and threw the old one to the weeds in Michigan James looked for second-hand tires he found one for five dollars but the tire wasn't that different with the one he just threw away James thought that this is a great opportunity for business he decided to start a tire service station which would offer second hand And low

price tires James rented a roadside stand near a gasoline station he bought 50 rebuilt tires all in good condition then he set up the road signs tires two dollars 25 cents and up 300 feet away the signs read in front of his stand he put up the largest sign home of Jimmy's guaranteed tires two dollars 25 cents and up in just two days James had sold all 50 Tires he made the profit of 52 dollars store keeping as a business surely there are many kinds of stores in your town or city have you noticed some

of them closed up or replaced what are the most successful stores in your street which of them sell the most and what is their secret people think that store shut down because of bad location lack of capital or poor management but deeper analysis could reveal that the store did not render a useful or Needed service in the community there are probably lots of food stores drug stores Hardwares or furniture stores in your town some of them may be part of a big chain so how do you start your own store maybe there are products or

services that people have to go to the next town for you can start from there shoe stores require a huge investment you need a pharmacist if you want to open a drugstore what you can do is to Open a specialty store simply put these are stores that specialize in one type of product some examples are stores that sell just cookies and biscuits school supplies women's accessories laundry soap children's toys nuts and candies or household items if you're thinking of starting your own store you should also consider your hobbies and interests you should also choose a

location which Is near your target market the best-selling shops are those along the sidewalk take for example the pet stores of kanowski and Ralph Watkins many children passing by were fascinated by their display both entrepreneurs did not have a big capital they invested on good customer service and diligent store maintenance kanowski opened up a pet shop in South Chicago his rented space was too large though for his small stock of pets accessories and cages so what he did was to make good use of his sidewalk windows he built a cage made of wooden frames and

mesh screens it only cost him 36 dollars he filled the cage with small colorful birds kanowski put linoleum and bird gravel at the bottom of it he set up the perches And nests for the birds the canaries and lovebirds attract people to his store they would walk by and stop to watch some people come in ask questions and buy Birds on the spot kanowski's business became more successful when he added cute puppies to his display he chose puppies aged three weeks to two months old children stand for hours in front of a window to watch

them When they have a dollar they go in and buy one these are not pedigree dogs yet they sell nicely kanowski covered his rent and electricity with his puppy profits the most important thing in running a pet store is Sanitation kanowski cleans his shop thoroughly every single day that is to avoid bad odor which will repel the customers cleanliness also prevents his animals From getting sick konowski adds more to his profit by selling dog food bird cages bird gravel and other pet accessories Ralph Watkins meanwhile owns an aquarium also in South Chicago he earns thousands

of dollars every year when Watkins started he only has eight kinds of fish in 10 small tanks in three years he was able to acquire 120 varieties of fish living in 130 tanks Watkins started his business with only two hundred dollars he pays a small amount of his rent he bought fishes with the one hundred dollars the other one hundred dollars he invested on tanks water plants and accessories Watkins opened his store on the first day without a single scent on his pocket on that early morning children passed by a store on their way to

school They asked about the gold fishes and went on their way in the afternoon they came back with more of their friends Watkins welcomed them into the store a little girl wanted to buy a goldfish she asked Watkins what will I call it he answered what's your name Sonia the little girl said then this goldfish should be named Sonia that sold it for Watkins the other children bought their own fishes and named their new Pets after them or their friends Watkins started earning money the kids came back to his store to buy more fishes and

had fun giving them their names they would say Alice has a tummy ache or Henry Died to which the parents will laugh about Watkins takes the opportunity to teach the kids and the parents how to take care of the fishes Watkins got more income from valuable Clients who buy rare tropical fishes he helps them set up their own aquarium in the living room he also expanded business by growing his own water plants tropical fishes need tropical plants to live amazingly all these plant varieties can be found in Florida Watkins sells many kinds of fishes from

Guppies to tetras to gourami cichlids angelfish and more these pets are cheap and easy to Maintain most of all they bring in lots of profit nothing beats quality in making a business grow people would go to your store if they know that you offer the best product in town that's what happened with Ted landsman and his hamburger business Ted is a young man from California he was driving his old beat-up truck to a friend because he can't afford to run it Anymore on his way from Los Angeles to Pasadena he passed by a hamburger stand

the owner had given up on his unprofitable business he was just about to close the shack when Ted came they greeted each other the owner then offered to exchange his hamburger stand for Ted's old beat-up truck and just like that Ted found himself a new business venture He only has 11 cents in his pocket on the shack he found two dozen buns and three cases of soft drinks Ted knows that his 11 cents wouldn't go very far so he borrowed fifty dollars from his friend Ted began to think about hamburgers most of the stands in

his town sell burgers at 10 cents each some do so at only half the price but Ted went out for quality He chose the best buns and best ground beef for his business he priced his hamburgers at 15 cents each for six months Ted's Burger Shack just broke even his business boomed when one customer requested for a slice of cheese from then on Ted dedicated himself on making the best cheeseburgers Ted's cheeseburgers were so good that he was able to open two more Shacks in Los Angeles then he opened a steak restaurant as with his

best tasting cheeseburgers he offered the highest quality steaks in 10 years Ted's business grew five times over [Music] promoting a small business the main ingredient of a business success is Goodwill with the customers but every once in a while promotions and advertisements are needed to bring in More income people love Showmanship if you find the right promos and ads for your business people will flock in to buy your products John Harding opened his own restaurant in Chicago but it didn't sell at first because there are a lot of other restaurants in town people tell him

that he's foolish for starting another restaurant They thought that Harding will run it for a while and just break even but he proved them all wrong Harding got an idea which won the appetites of the general public his business grew and he opened six more restaurants of course Harding knows that he must offer good food what made his restaurant sell more is his effective advertising he bought a small advertisement in the local newspaper Harding thought of a humorous copy and a cartoon illustration To come with it he also set up his window display to match

with the newspaper ad Harding's first advertisement featured corned beef and cabbage he became known as The Corned Beef King he printed more pictures of his mouth watering dishes and meals which match the season one of his winning ads was ham happiness Harding got an illustration of a laughing pig sitting in a glass of Champagne the copy read ham happiness at Harding's they don't simply slice off a piece of ham and place it between two slices of bread oh no the Carver dips the slices of perfectly baked sugar cured ham into champagne sauce before making up

the sandwich the price is still 15 cents Harding's restaurants are always crowded because of his ads in the morning papers It costs him 75 dollars every day but Harding doesn't mind more and more people come in to indulge in his delectable meals like Harding Howard Stevens of Detroit Michigan also invested on Advertising he rented a vacant house along the highway and turned it into an inn many cars traveled that Highway but still the end would not sell Howard realized that to attract people and he needs more than a few chairs tables and Cases of beer

he thought of some gimmicks first Howard improved the Furnishings of his place he had some Carpenters to set up the Dance Floor he also found some cheap but modern looking tables semi-circular bar was placed with long paneled mirrors hanging behind Howard also invested on Friars Roasters and grills which let him serve nine Chickens or four pork loins at a time finally Howard put up colorful signs along the highway he set the 17 painted signs equally apart each of them features a different kind of Howard's tasty grilled meat sandwich the price is written on each sign

which is only 15 cents it also tells the distance from that point to Howard's Inn at opening night Howard became very surprised Customers kept coming from six to nine in the evening around 119 cars stopped at his Inn Howard and his wife served them well but by 9 30 they were already out of stock the couple spent the next day filling out their supply they roasted chickens beef cuts and pork loins By Night the Inn was crowded once again many people stayed to enjoy the Dance Floor Howard saw the Traveler's need for a Place to

eat and rest in the country he offered delicious but cheap food on average each person spends 40 cents for a good meal Howard made so much profit by setting up the dance floor and the highway signs his Inn not only offered good food but also good times as well selling things by mail if you want to start a mail order business you should remember three important Concepts they are Target Clients mailing lists and sales letters the same principles apply in selling things online successful entrepreneurs use direct mail in the past today you can have the

convenience of emails so you have a business idea your product must be very specific so that you can figure your target clients they are the people who would always buy from you Your product may be leather handbags or personalized wallets you must figure out where your target clients are and how you could reach them from your target clients you build your mailing list there you list the names contact numbers or emails of your clientele you can acquire this information from your personal connections Business website or pay per click ads you should take good care of

your Mailing list it is where you'll generate your income you must always update your mailing lists with your new products or promos you can send your target clients some valuable information and tips which they can use most of all you must answer questions and keep in touch with your clients if you have more people in your mailing list it is likely that you'll generate more income Finally you should learn how to write an effective sales letter technology has changed a lot but mail order businesses still benefit a lot from good copywriting how do you make

sales letters that sell you do not have to be a professional writer there are techniques you can follow to write your own sales letter you can learn from these stories of two successful entrepreneurs Henry field used to travel on his horse Cart to sell crop seeds he is from Southwestern Iowa his business is to sell the seeds from Farm to farm in small villages Henry has his own garden where he plants raises and prepares those seeds it was a one-man business Henry travels as far as he can that part of Iowa has no surface roads

yet at the time sometimes Henry has to cross the fields just to reach the farmer's house he didn't stop even if it's too hot or Cold outside he keeps on going even if the roads are full of dust or mud Henry became friends with the farmers he gives helpful suggestions on their farming he gives news about the good seeds and good crops to plant the farmers got to know and like Henry they always look forward to his visits for long the demand for seeds became too much for Henry to handle He decided to shift to

mail order business in that way he can focus on the production and delivery of the seeds Henry bought a second-hand printing machine and started writing sales letters Henry already got his mailing list of customers more importantly he knows how to appeal to them he writes to the farmers in the way that he talked to them in person He used ordinary day-to-day language Henry made sure his letters are brief and direct to the point he says when you're driving along on a freezing day and met a farmer taking a load of corn to the market you

can't make him stop and shiver you have to tell him your business at once get his order and let the farmer go on it's the same way when you write him a letter or send a catalog even though brief Henry's sales letters Didn't lack the stories and friendliness that he shared with the farmers he doesn't write in a bookish way Henry is always genuine and personal in his writing the farmers took Henry's mail order business very well they responded to his sales letters and sent their orders regularly soon Henry got mail orders from Kansas Missouri

and Nebraska Henry has never met these Farmers before but they trusted him anyway Year after year his mailing list grew but Henry still writes in the same informal personal and friendly manner his sales increased from a few hundred dollars to three million dollars annually soon Henry field company expanded to offer general merchandise Henry began to sell other Goods such as hats shoes overalls and even tires he improved his mail order business further he sells apples oranges corn and Potatoes by the bushels because that's the way farmers buy them Henry also sold coffee in 5 10

or 25 pound containers for canned goods he sold them by the Dozen Henry used to own a horse cart and a small garden after years of hard work he has acquired Acres of fields and built his own company all these successes due to his effective sales letters if you want to succeed in the mail order Business you should write to your customers like there your long time friends tell good stories and tips which they can learn from build a good relationship but never forget to ask for the order in the last few paragraphs of your

sales letter be sure to tell the customers what to do do they need to sign the order form do they need to send back the reply card your customers would not know unless you Tell them simply what to do remember to write with value and write with purpose how do you make sure that your sales letters are going to be read it boils down to figuring out your target clients if you mail out to the right people they will definitely be interested in your letter and reply with an order for example J.W Robertson's son is

a mail order business which offers fine Havana cigars they have been doing so for more than 30 years the secret is sending to the right kind of people Roberts only accepts deposits on their open account strictly no cash and no Cod some of their target clients have been on the mailing list for 20 years selling your services if you want to get started in the service business you have to first ask Yourself what is it that you like to do what do you do best do you have a certain skill or specialty it is necessary

for you to be a specialist in other words you have to narrow your field you need to find out your specific niche in that way you can improve your skill and master it you can also eliminate competition it applies not only in the service business But to other careers as well to be a successful doctor you need to specialize on something if people know that you're an expert they will naturally come to you customers are willing to pay a higher price for an expert advice or service if you're the only neurologist in town then you

will make more income figure out your Niche and be good at it more importantly always give good value to your customers If you offer Quality Service people will be willing to pay more you can ask for a higher price on your premium offers here are stories of entrepreneurs which you can learn a lot from have you heard of the service called rug washing Edward Anderson made his first one thousand dollars by washing people's rugs or carpets Edward lost his job as a department Store manager that's why he got started on this unique business a carpet

washing machine was used in the department store that he worked for Edward called the manufacturer and arranged an easy installment plan he went out to ask neighbors if they want to Avail of his service he offered 1.50 cents per rug one morning Edward was able to clean seven rugs he did so quickly without removing the rugs from the living room He got lucky on his first orders but by afternoon the housewives that Edward talked to rejected him he went home and listed the numbers of hotels apartments and offices in town Edward called and he was

able to secure thirty dollars worth of service that wasn't enough though because his due date for the machine was getting near Edward thought that if the managers don't want their rugs cleaned that day Maybe they may want to the next week so he called again and got more orders he earned 93 dollars in one hotel and 107 in an office building eventually Edward was able to pay for the machine and earn his profit there was once a dressmaker in Chicago who overheard a stout woman complaining to a shopkeeper the Stout woman was upset that she

couldn't find clothes to fit her the dressmaker approached the woman Politely and introduced herself the Stout woman came to visit the dressmaker in her shop it turns out she has a sister and a few friends who also have the same body type they all became the dressmaker's customers she took the sizes of her first customers aside from dresses she also offered to make their lingerie the dressmaker suggested that the women plan their clothes for the season She began to look on magazines and department stores to get more inspiration the dressmaker bought sample fabrics for her

customers to see she had a brochure of the latest Styles and Trends her customers trusted her judgment and good taste she got many recommendations from them later on the dressmaker found another market for her expertise tall women also find it difficult to buy Clothes from the stores she offered them alterations for longer skirts and longer sleeves the stores can't provide for women with unique body types the dressmaker made lots of profit from her specialty there was also one woman in Florida who's got a unique specialty she catches shrimps and sells them for fishermen to use

as bait her name is Sadie Miller Sadie went broke when the real estate Bubble Burst she looked for ways to get back up that's how she got into the business of shrimping at first Sadie hired a guy to run her shrimp dock but he took a vacation and never came back Sadie committed herself to do the challenging task Sadie would wear rubber boots and Overalls along with her helpers to catch the elusive shrimps these creatures move their habitat every day so they have to be hunted it doesn't matter if the shrimps are large or small

they just need to be caught alive Sadie makes more money in the winter because the shrimps are harder to find she set her shrimps for one dollar per 100 pieces she hired more helpers for the busy Season like Sadie James Bradley also got back up from financial crisis James is from a small town in Wisconsin his company went bankrupt and he lost his job James did a few jobs in the neighborhood but none of them was permanent one day James was walking around the house thinking of what he'll do next he glanced upon his garage

and saw the chassis of his old truck Perhaps if he could fix the engine he could do some trucking jobs James went to the junkyard for the truck's body he fixed his truck and painted it James and his wife kept their eyes and ears open for any opportunity James first job was for a neighbor who's moving to Milwaukee large trucking companies won't bother for moving household items and other odd jobs but James Bradley gladly took them all Eventually he was able to buy other trucks and handled all trucking jobs to Milwaukee he also got hauling

contracts for several companies like James Bradley John Bancroft was also unemployed he was a college athlete but John found it difficult to get a job he wanted so he started the Springfield Boys Club John offered the service of teaching and coaching boys at sports He divided the club into two one is for boys eight years and younger the other group is for boys 9 to 14 years old John would meet them on Alternate days after school the charge for each boy is five dollars monthly there are 25 boys for each group John makes over one

thousand dollars yearly from this amount he pays for his assistant and the rental of a hotel Swimming pool John prepares the boys activities all year round according to the season he trains the boys in baseball football boxing gymnastics swimming hiking and Rowing on rainy days John would teach them how to make kites wagons and toy airplanes sometimes he holds swimming events or boxing contests so the parents can attend one of the oddest jobs may be taking Care of lots in the cemetery one day Arthur Ruggles was driving from Kansas to a nearby town he passed

by a rundown Cemetery he saw this as an opportunity for business Arthur talked to the owner and the man admitted that the cemetery needed more attention he needs someone to clean the driveways remove the tall grasses plant some seeds and level the soil The cemetery attendant cannot handle it all however the owner told Arthur that he cannot afford to pay for the services but Arthur was not discouraged easily he said that he can accept cemetery lots as payment the owner agreed immediately and closed the deal Arthur is going to be paid two thousand dollars worth

of cemetery lots in exchange for his services Started to work and hired two gardeners to help him his smarter move was to hire a Salesman to market the cemetery lots for him before the work is done the salesman has already sold the Lots Arthur gave him the commission of five hundred dollars he also paid for the gardeners and the expenses for materials all in all Arthur made one thousand dollars profit from the deal The amazing thing is he got the same deal in other cemeteries out of town Arthur Ruggles began to earn several thousand dollars

yearly [Music] paying for a college education many famous personalities attribute their success to their early working experiences College part-time jobs are a great way to learn how to Value money and deal with different kinds of people most importantly these jobs help build One's character which is an advantage that Sons or Daughters of wealthy individuals may be missing out on there are typical jobs such as store clerks Library assistants tutors waiters or fast food crew members however there are also unusual jobs that offer better experiences and sometimes better rewards one Sunday afternoon Mr Huntley was washing

his car when a young man approached him and said I believe that car would look better if it were Simonized Huntley replied it certainly would but it costs five dollars and I don't feel like spending that much right now the young man then handed him a small card with the word simonizing written in the center the boy's name address and contact number were written on the lower left hand corner I will simonize your car for only three dollars and I will do a really good job He said Mr Huntley learned that the young man had

just finished polishing the neighbor's car and that he was a student at Washington University the boy polished cars every weekend would next Saturday morning be okay to work on your car the young man asked impressed by the student's politeness Mr Huntley agreed and became curious about the diligent young man Do you have many jobs like this Mr Huntley inquired yes I do the young man replied the student cleans and polishes at least one car a day he is already a junior and has been earning his tuition fees ever since he has regular customers and receives

recommendations from them because he does such a good job the student proudly said Mr Huntley learned that the young man Built his clientele by approaching people who were washing their cars I had these cards printed went along the alleys and wherever I found a man cleaning up his car I would present my card and offer to do a good job on his car I also went around to offices and factories whenever I saw a man getting into a car that looked like it needed polishing I would step up and give him one of my cards

the student explained Well I'll have to get back to my job down the alley I'll leave a couple of my cards if you have any friends who want their cars cleaned and Polished I'd appreciate it if you would let them know about me I'll be around early Saturday morning to do your car thank you for the job sir that evening Mr Hundley told his wife about the student how could you turn down a polite Ambitious boy like that especially one with so much initiative there was once a talented girl in Missouri who had a unique

skill wood carving she spent a lot of time practicing it on her dad's workbench one day she experimented with tiny pieces of wood and carved a figure of a cute puppy she attached it to a pin and wore it to school the next day her sorority friends saw it and asked Her to make more for them before she knew it everyone in the sorority wanted those cute puppies on their hats and scarves the girl began making more pins and charged a small price for them the puppy pins became a fad in her school and soon

nearby shops wanted her to supply the pins the girl had the help of her sister brother and dad to produce the wooden puppies Previously unable to pay for her tuition fees the girl now had more money to spare [Music] conclusion what happens next when you've earned your first one thousand dollars be wise in using your money you can invest on stocks or bonds but as the saying goes do not put all your eggs in one basket when most people buy sell your stocks When most people sell that's the time for you to buy you've learned

how to start your own business the best time to do so is now as you learned from the stories successful entrepreneurs just have a lot of guts it doesn't matter if you're young if you're widowed if you're divorced or if you're unemployed you can start your business and earn money what matters is you get yourself up and Work you've learned about selling as a business the common image of a salesperson is one who loves to talk and go to parties but even if you're not like that you can be successful you just have to be

persistent and full of purpose you've learned about making things to sell practice makes perfect any skill can be learned if you spend so much time practicing that skill then you will Become an expert remember that every expert you know was once a beginner you've learned about raising things to sell farming breeding or planting may seem like a lot of work but you may find that you enjoy the process there are many opportunities for income by raising chickens or breeding fish you've learned about starting a roadside business the secret is to have the Product that The

Travelers need you also got to have visible road signs you've learned about store keeping as a business there are probably a lot of stores in your town or city some of them are huge chains but do not be discouraged there's always a room for a better product or a better service you've learned about promoting a small business good relationship with the customers Must be your priority as an entrepreneur but every now and then you need some promos and ads to expand your business you have to think of the best ways to attract your kind of

customers you've learned about selling things by mail in the mail order business you need to figure out your target clients first you can build your mailing list by giving more value the best sales letters are those which are friendly and Personal tell your readers good stories but do not forget to ask for the order you've learned about selling your services to be successful in the service business you need to be a specialist if you have a specific Niche you can master your skill and eliminate competition always give more value to your customers if you do

so people will be willing to pay for a higher price You've learned about paying for a college education you can definitely pay your way to college by starting your own business like any entrepreneur you just need that guts in you being a working student helps a lot in building character have you got a business idea you now know that there are almost an infinite number of ways to earn good money you just need to go out there and work Hard there is no shortcut to success you know that successful entrepreneurs would not reach that far

if they had quit on the challenges they faced as the old saying goes winners never quit and quitters never win [Music] foreign