Daily Workflow

Hello everyone and welcome to module 3 daily workflow in this video we'll be showing you exactly what it takes on a daily basis to run successful Facebook ad campaigns okay we compiled it into four steps that you need to follow daily to really become a master at Facebook we're going to discuss what it takes we're going to discuss how to track we're going to discuss how to scale we're going to discuss how to kill Adsets that aren't working okay and also some disciplines that you need to keep in mind with Facebook ads all right after

this and if you follow this daily and you actually start running ads couple of months from now you'll be in the top 1% of gym owners you'll understand the machine you'll understand what it takes to run ads you'll understand what copy will work what copy won't work you'll understand how to grow your business using this powerful tool Okay so without further Ado let's get into it so here's what we're going to cover we're going to cover the daily Facebook ads workflow all right what's the workflow that comes with it what's the daily steps that we

have to follow how do we do that and all that sort of stuff and we compile that into four simple steps all right step one is reporting on real Facebook and funnel metrics okay we need to I've said this a million times we need to report on Key Data clean data accurate data as that's what it takes to run a successful Facebook campaign and grow your business using this tool okay a lot of people even marketing agencies I've seen okay they just throw ads online generate leads but they don't know what's working they they aren't

tracking anything they don't have spreadsheets they don't they don't know their numbers on a daily basis it's kind of just money in Money out it's kind of spend a thousand and Hope we make some return now we we want to be incredibly incredibly detailed oriented oriented um and really work like a scientist there because if we see that something isn't working we want to know exactly why it isn't working so we can fix it on the specific points okay that's why we have kpis all right and we want to know if something is really working

we want to know exactly why that's working so we can scale on that so if you're if you have a Facebook Campaign and you're making a two times profit you're getting 10 20 members a month and you're making profit why are you making profit and how can we double or triple those results because if you know your numbers you can do that very easily step two is the culling which is losing adsets because there's this is this just the reality of Facebook ads okay you're going to have adsets that are un performing that don't get

CPL cost per lead at the cost that You want it to they don't get you any appointments they don't get you any leads for this we need to track and for this we need to kill Those ads as we do not want you to spend money and ads are noten working right so how do we do that and how do we track this and how do we follow this on a daily basis step three is propagating winning adsets okay as you're going to have bad adsets and you're going to have amazing adsets but we want

to make sure that Those adsets aren't you know that we don't that we that we we take advantage of it right if you're spending $10 a day on an amazing adset how do we scale that adset so we can get more leads out of it but how do we do that properly a scaling is a very important part of Facebook ads and you can do it in a very wrong way a very very wrong way that can kill your ads in a second and you can do it in the right way and run the same

ad for over a year I've seen it happen I know clients I know ourselves we we've run we've been running a certain ad one ad one copy for months8 n 12 months right and we know how to handle that we know how to manage that and we know how we how to do that and we'll show you how to do that okay step four is sandboxing Okay so we've got our main campaign our main campaign meant to generate leads and meant to produce results okay but Facebook is all about testing like like I said we

need to J we need to um use Facebook ads like scientists would use it we test certain variables and once we we have one that sticks we scale on that and we use that for long-term production right long-term lead generation really but we need to do that through a sandboxing campaign okay and a sandboxing campaign is really just a sort of a separate campaign loose from our main campaign our Facebook campaign that is there to just test different variables like all like messing around With audience interest you have complete freedom in your sandbox campaign you

can test different copies test different variables test different funnels different offers right start working with audience interest it's up to you as that's the Mastery that that's what it takes to be a Facebook Master is not just knowing it there's no such thing as just knowing what's going to happen but testing things and just testing multiple variables and then tracking those things Correctly and then finding one that sticks that will grow your business to a million dollars without a doubt so one of other things is the disciplines of Facebook ads Mastery as I found that

disciplines and certain key points and certain key things that you have to keep in mind every day is so much more powerful than strategies and tactics when it comes to Facebook ads as face when people run Facebook ads emotion is going to be a big part of sort of the People that don't understand this machine right so we need to have key disciplines in place and key habits and then the last thing is troubleshooting so if we find assets that aren't working how do we troubleshoot this if we find assets that aren't within kpi that

aren't getting leads at a cheap cost we need to find exactly why that is maybe it's the clicks that too high maybe the funnel isn't converting right maybe we're getting super cheap clicks but People but the audience isn't resonating from the ad to the funnel right but we need to know this like we need to like actually see this in the market before we can troubleshoot that so we have an amazing sheet that took a very long time to make that will help you on a daily basis with that okay so your campaign went live

and now what at this stage of module 3's training you should have launched your Facebook ads campaign and it should be live and Starting to get traffic clicks Etc you should have maybe already gone a few leads maybe already a couple of appointments maybe even a couple of members okay this kind of this is kind of depending on how your ads are running how they are performing and you want to you want you always want to leave your Facebook ads campaign alone for four days without touching it I covered this in the last video and

this is absolutely crucial because Facebook ads need 4 days So it can evolve learn and produce results if you make changes to it in the initial stages you'll absolutely kill the testing stage okay you'll absolutely kill your adsets you need to whenever especially whenever you're going to test new ads always leave it alone for 4 days before you start changing things okay and at the end of the 4-day incubation period follow our daily workflow for high level and Facebook ads you we've already Covered the daily workflow that comes with high level how to book appointments

how to get them into the gym how to talk to people how to follow that on a daily basis how all of that works in this video we're going to discuss the daily workflow for Facebook ads so we can report and optimize right because once we have this machine in place a machine with accurate data that gets leads then sends it through high level right those the high level and you will book Appointments and get those people into the gym you you have something amazing that none of your competitors will have which is a system

in place to fix one of the most one of the biggest issues in this industry right because any marketing agency or any PE person can get leads but leads from a lead an a lead with just a couple of you know with a little bit of Interest with a couple of goals like getting healthy getting those people to take action and actually Into your facility is something incredibly advanced incredibly difficult to manage but with this system in place with the right reporting with the right workflow and disciplines you're going to manage and you're going to

be that 1% of gym owner who's got this owned down all right um and this training module will show you how it's done we'll show you exactly how it's done for workflow how to optimize these Facebook ads So daily Facebook ads workflow what is the workflow that comes with this all right so the daily workflow is the process we use every every day to report numbers Monitor kpis and make culling and scaling decisions within our Facebook ads campaign and there's four parts to it the first one is reporting we need to compile the most accurate

metrics in into one spreadsheet to get accurate kpis as kpis is everything in business okay because if we're always Within kpi you're going to make money no matter what but what if we're not what do we do right the second is culling right identify under performing ads and killing them like I said we do not want to spend money on ads that aren't working right so how do we how do we handle that the third one is propagating identify performing adsets and scaling on them right we're going to get some really good adsets how do

we scale on it how do we keep getting those results in How do we get more results using those adsets right and the fourth is sandboxing and this is testing new ad angles images and audiences to find winners for production right sandboxing is really sort of your your scient test Den where you just test different variants you know test with different audiences different images different copies until you find a winner and then you move it off to production okay so Step One is reporting On real Facebook and funnel metrics right we need to report we

need to get key accurate data okay so knowing your numbers is the most important thing when it comes to Facebook ads without them you will feel guaranteed right um and the problem most and the problem with this is most people think they know their numbers but they don't Facebook gives us Facebook data but not funnel and sales data and we need to compile everything together to actually Understand the full picture to really get the high level of everything right because Facebook is great and Facebook gives you a clean data when it comes to ads but

we need much much more to grow our business that's why you know marketing agencies don't work as they the only thing they can do is just make sure your ads run well which is easy we we'll show you how to do that we've shown you how to do it right um the solution is we set up custom reporting Columns in Facebook to see the data we need and then we compile it compile it into one reporting spread sheeet along with funnel appointment and sales day data to have one centralized Report with accurate kpis okay as

that's all we need accurate kpis because then we can troubleshoot Fix It Grow our business right so the first thing is funnel reporting and we need to set up Facebook custom reporting color and um I mentioned this in the last Video is basically the sort of how you know what what stats do we need to know here from our Facebook ads and we're going to set those up right now so I'm going to open up my addage manager and you want to follow this process with me so um this is the test business manager that

we set up to uh that we set up to uh you you know launch our campaigns last video right um but as you can see what I mean with tracking columns and all that sort of stuff okay is We want to make sure let me just quick put a quick Refresh on this all right here we go so this is this is the ads manager um test manager that we launched our campaigns in last time and what I mean with columns um and what I mean with um you know Facebook custom reporting columns is this

right here and I mentioned this a little bit in the last video as well so Facebook gives you a bunch of these presets and how you can really track ads right sort of the reach The amount of people that are actually um that your ads are shown to The Impressions the amount of eyeballs um the amount of times your ads have been watch BYO reach right link clicks all that sort of stuff and you know some of these are great but we want to make sure we can set up our own so we can really

get the best clean data and I call it golden tracking um as this is the best tracking and this these are the columns that you need okay and I'll show you how To set that up so as you can see our out account was this out account was actually shut down because this is a test business manager and we didn't actually set up a real business for this so this is just an another example of how ruthless Facebook can be right um it won't matter for us because we're just doing this for example purposes and

showing you how how to do this we don't actually need our ads live on this account um but it's just a nice example To show you Facebook can be really ruthless with all this okay so how do we set up our own columns right how do we set up our own you know columns um our own tracking like right the like Impressions link clicks um so if you don't want to set this up performance and clicks will do the job just fine but we want to make sure that it's just done you know perfectly so

what you want to do is you want to go into your adsets okay your adsets level as this is where You're where you're mainly going to be tracking everything from a day-to-day basis adsets is really what gives us the best data it's what what we it'll will see exactly what adset adsets aren't working what adset are working we don't want to do it from the campaign level it's too General and we don't want to do it from the ads level it's too broad right we want to do it from the adset level as this is

where we'll be duplicating scaling killing ads right All that sort of stuff so this is where we're going to track it from so let's do that um because you know we want to get the right data out of Facebook to put in our ads infal tracking sheet which we showed you how to use and showed you what what it is and what all these mean um in the last video right because we want to get impressions we want to get ad spend reach relevance clicks uh leads right and that's really what that's all the data

we're going to get from Facebook appointments we're going to get that from high level show break we're going to get that you know from our own data from our nodes from our you know from high level as well unit so we're going to get this from our own sales data right but we need this these runs right here from Facebook so how do we track that so we're going to go into columns and we're going to uh customize columns and we're going to set up our own customized column so we start with Delivery so first

of all you just want to make sure that you've that you delete all these all right I'm just going to start exactly from scratch as you can see there's just a ton of data that we don't really need um for Facebook on this one um you can also remove errors and we just want to make sure that we have the right data so we start with delivery so this is just Facebook telling you if ads are actually delivering it's just a nice thing to Always be keep in mind because sometimes you know you're tracking data

and then you're you're seeing that your ads aren't delivering or aren't performing and you know you just want to make you want just want to know that from the B um so that's just a nice one to have deliver is just active or not active it just knows if your ads are actually being showed and actually are on on the Facebook platform the next one is amount so amount is amount spent so if you you Know you'll see exactly with this um how much money has been spent per adet on this right so how much

money has actually been spent or if you watch it on a daily basis you'll see exactly how much money has been spent on a daily basis say you're spending 20 bucks a day on an asset right and you check it in the morning amount spent will probably be around three 4 5 6 $7 right so there's still a couple of uh dollars to be spent on that day but this is also For you know um certain date ranges so say if you look at the ad results from a week from the last week you'll see

exactly how much has been spent okay and Facebook will always keep it within your budget sometimes it'll spend a little more sometimes spend a little less but it'll always be the average that you've set it to so it'll always average out to $20 a day for instance okay so we want that the next thing is Impressions so Impressions is just how many times the Ads has have actually been shown on Facebook so Impressions isn't the amount of people that have seen your ads that's reach Impressions is the amount of times your reach say your reach

is a th and your impressions is 2,000 that means that a th000 people because that's your reach have watched your ads 2,000 times okay because Facebook does this with you through op optimizing they know how many times to show an ad to a certain person maybe they they they stop scrolling so They'll know okay they stop scrolling well actually have to show this out again and that'll calculate your impressions okay and this is what we're going to be tracking as well we're this is uh CPM as you'll see right here as that's that's what we

that's how Facebook calculates cost because they're going to charge you per you know per impression okay so it's really good to have that one in there the next one is reach so this is you know Impressions And then reach so how many people have actually seen this ad on a daily basis or on a weekly basis depends on how um you've set up the dates right and the other thing is link clicks this is very important because we want to make sure that we that we get CPC cost per link click we don't want to

get link clicks the general one as you're going to get $10 link clicks and you think your ads are running amazing no we want cost per actual link click people Actually clicking on our link to go to our funnel and that's CPC okay right here CPC one you want to make sure that you got that CPC not anything else all right uh then we want then we want um yeah so we've got link lick and CPC twice in there that's fine you can just do it once then we want CTR this is Click Ray so

this is from the amount of Impressions so you get a th000 Impressions and um you get five clicks the click-through rate you know I don't Know from you know from you know I can't do that out of my head but that's sort of the click-through rate so how many people from the people have actually seen your ad how many actually click through and we want to make sure um that we hit kpi with this right so CTR and you want to make sure you don't do CTR all because CTR all is also people just clicking

around to read more you want to do CTR link click through rate okay because this one is connected to the Actual CPC CTR and CPC are pretty much connected to each other all right then the next thing is funnel optin so we want to make sure that we actually pick up the custom conversion that we set up in the last video all right and that's the clickfunnels lead you can have you can you could have called it something else just type in the name that you call the Facebook custom conversion the one that we're actually

optimizing for right the one that the ad is actually Optimizing for and you want to make sure that you do optins first so total and then so you'll see actually how many leads you've generated on a weekly or on a daily basis and you want to make sure that you've also done the cost so the actual cost per lead and this is really the most important kpi that we'll be looking at for Facebook like we want to get5 to $15 leads right5 to $15 click funnels leads all right then the next thing is CPM so

how much is it costing Right now to get a th000 Impressions and this this is the way Facebook will charge it right you know you can get you can spend a th000 bucks per th000 impression you can spend 20 bucks per th000 Impressions right and this is the way Facebook will charge your account okay so it's great to have that in there because we want to have pretty cheap CPM and if we're getting you know outrageous costs per CPM not only will our leads be a lot lot lead cost be a lot High Because our

ades aren't being shown to shown to as many people for a certain price um so we need to know this number so if it's too high we can troubleshoot it so CPM call for 1,000 Impressions the next thing is relevance so relevance is just um and I don't think actually yeah you can just remove relevant so relevant is an old way um an old way for Facebook just kind of just this is kind of just their algorithm going to work and Telling you um you know telling you if your ads are you know relevant to

the Facebook market so this is a new account so they have actually removed this we still have verin because we you know for our actual account um so if you have an old Facebook business manager it'll probably be in there and just add relevance to the to the um to the score relevance is calculated between 1 and 10 you always want to be want it to be above six or seven um but if you don't Have relevance um just do quality ranking okay quality ranking so the next thing is budget so budget is always on

the adset level it isn't on the campaign campaign level or on the ads level it's always in the adset level so if you have two ads adsets spending 10 bucks a day you're going to be spending 20 bucks a day and we want to make sure that our budget is always just right um and this is just you know this is how we calculate how Much we're actually spending daily um and then we want date because this is just great for actually reporting so say your ads aren't reforming and then you look at the date

you only launched them two days ago you know okay I got it I can't touch them for the last two days um you can do date created date last edited you don't need to do that um so if you can add a couple more if you really want to um but these are the ones that we use and these are the ones that We know that you 100% need right because this is all all we need um to fill in most of this okay so you're going to want to press save as preset and you're

going to want to call it something that is you know um I call it golden tracking you can call it whatever um just make sure that you can find it okay and you just want to press apply and there we go golden tracking you'll see on the campaigns level it'll also Have uh it'll also have golden tracking in there if you pick it okay okay so you can have golden tracking on your campaign level um and really mainly you want to use it for your asset level so you can um make this a little smaller

so you can really look at all this um but this is really the data that we need and that we want you can add a couple you know there you know there's more space but this is really the main data that we need um and you want to set this Up so it's a preset and golden tracking right there and this will be saved um there for you okay so the next thing you want to do um on a daily basis is funnel ads in funnel tracking sheet so use this to report your metrics daily

and pull the right data from the right source and save it to your browser's bookmark so you can have it handy every day right so I'm going to show you that in right now so say um you know you know we've um we're running ads and we want to Check the ads for yesterday right so the way that we check that and the way that we track this is you're going to watch want to watch do this daily um every single day and we have a daily ads workflow sheet that will show you kind of

how to do this you know step by step um but this is kind of how we track it so you're going to you get ad spend from the amount spent right from this day and you're going to make sure that you make sure you're on the right day that is you Know congruent with the day on Facebook then you're want to you're going to want to get um Impressions from here you're going to want to get reach put it in here from here right uh relevance so if you don't have relevance you can just leave

that empty um you can also get quality ranking from um the ad level so as you might have noticed quality ranking doesn't actually show the adset level because quality ranking is per ad right and adsets has It's a bunch of ads that we can put in there so if you want to get quality ranking you can get that from here um and if you have relevant score you can do that in the ad level as well and just add it if you don't have relevant score you can just leave that empty right then CPM will

be automatically done for you um as it really is just you know it will be automatically done for you so you I should have to look at that but it's Nice to just always also have it on the CPM and you want to make sure that the CPM is the same as it is on the sheet when it does it automatically clicks you're also going to get so CPC you're going to get and you're going to put in there CTR and CPC um it will uh oh so I actually forgot to add one yeah so

way you do it because we have cost per click but we actually need clicks itself so this wasn't actually a mistake link clicks was an actually Mistake um so I'm going to customize this I'm going to press link clicks um and you're going to do unique link clicks right and you're going to want to kind of drag that to the CPC press apply again um so if you've done if you if you followed with me just make this called this golden tracking again right golden tracking Okay set as default okay there we go so unique

link clicks right you can also you know unique link clicks is you know it can be a little bit more expensive so if you don't want to do unique link clicks you can also do um link Clicks in general right so link clicks right here you can also you can add them both if you want I would just you know you can uh you know if you want to get as much dat as well as possible you can get both okay so you can see um how many people Are pressing usually these these two datas

are pretty congruent with each other okay so we're going to get link clicks or unique link clicks from here and we're going to add that in here and CTR and CPC will be automatically done and then we're going to get leads from this sheet as well so sometimes Facebook makes a little mistake and they add one extra or they you know sometimes you know say you got five leads in a day and it really is four um you can check on High level just to make sure that it's you know the same for Facebook ads

um the same because what can happen is people refreshing on the thank you page right that that can sometimes make Facebook think that it's two conversions right so um you can put in the data through Facebook put that in leads here you can also do a check high level just to make sure that you've actually gotten five leads right and you add that in there and landing page Conversion so you'll know exactly um what your conversion rate is for your funnel um that will Auto calculate for you um the kpi for that I'll show you

in a second and we've also covered that already and you actually know CPL and you want to make sure that's between $5 and $15 right the most important one okay awesome so that's set up so kpi benchmarks and you can find it at the Facebook game plan um because you know this data and this tracking is all Nice but we track this just to make sure that everything is within kpi right and the most important one is cost per lead right and here if the cost per lead is say $ 20 or $30 we can

see exactly why because maybe maybe CPM is out of kpi maybe clicks is out of kpi maybe they're too expensive and that's why our lead cost is too high maybe we're getting cheap clicks for a dollar but our landing page conversion is only 5% then we know oh we need to fix our funnel and This is how we troubleshoot and fix right I hope it's starting to make sense now okay so um yeah so you can find out the Facebook game plan and I'll show you that again in a second also be down below this

video um you should want to you know copy and paste that put that in your spreadsheet you can you know copy and paste that put that down below on this spreadsheet what whatever you want to do um you know these are the K uh Right here let me just go to the Daily workflow video um these right here are the kpis you can copy and paste that put that in your spreadsheet if you want or you can just keep them in handy all right um and then report every day at the same time and I

suggest 8: to 10: a.m. and keep a consistent time uh as data changes with time right so we want to report on yesterday's data always as you know you do not not want to report on today's data as today isn't over Right always want to report on 24-hour Cycles um and we go into Facebook and select yesterday as the time range and then report the sheet so how do you do that so how do you how do you change time range anyway so we're on our golden tracking right we're on our golden tracking and this

is just how you do it so you can check your ad results for the last seven days see how many see if you know your cost lead um averages out you can check yesterday You can check today this is you know how you manage that all right last week last month and lifetime okay very simple um and then report it to the sheet okay and this data should all be you know copied into here into this sheet so we can keep nice monthly data all right so these are the kpi benchmarks so you know we

want to get clickthrough rate of uh 0.5 to 1% we want to get lead U landing page conversion at 20 to 30% Right we want to get booked appointments at 70 to 90% of all leads right we want to get showups we want to have a show up rate a Ser rate of 70 to 90% of all appointments and we want to get customers at a 40 to 70% closing rate so 10 10 uh 10 show UPS 4 to 7 we need to close right then the cost conversion names and benchmarks so cost per 1K

Impressions we want that to between $15 and $25 right we want cost per click to be to between between $1 to $3 cost per Lead 5 to 15 cost per book deployment 10 to 25 cost per show up 20 to 50 and cost per acquisition cost per actual customer 30 to 100 and I just want to say again say your CPM is $100 for a th000 Impressions if you're still getting cheap leads and still getting um you know a cost per acquisition at a profit right a two a two times return we always like to

that's you know sort of the one we want to focus on you shouldn't care about the 1K impression uh the um Expensive impressions as you're making an Ry and the ads are still performing okay step two calling losing assets so say we have one aders asset that's performing and one that isn't after a 4-day cycle right how do we handle that so um calling losing assets we identify assets that are underperforming and they are outside of kpi and we cut or call them right and assets must be mature it takes an asset four days to

learn and involve And establish itself so never judge an atset early as it will change with time so never cut one to two day two days old or three day um two days old assets and 3 days you can cut if it's really out of kpi say you've spent 3040 $50 and you haven't gotten one lead okay but that's really rare so that's when you can cut it but I always just recommend 4 days all right because you know you can get no leads and have already spent 30 40 bucks and then the last day

you can get Five six seven leads at one box a piece I've seen that happen right so judge adsets by 4 day averages and never judge adsets by single day performance as it swings look you're going to have bad ad days and you're going to have good ad days all right let me just hop into the ads manager look you always when reporting to ads so say you've been running ads from the start of November to uh start of 30 and it's the 27th right and your ads haven't been getting Any leads you do not

want to track it like that you want to track it like this say it's the 27th you want to track it and the ad isn't say it's the 28th and you try and you look at 27th and it hasn't been performing you do not just want to kill that asset you want to look at this from this win though all right the 27th hasn't been running really well but hasn't been running well over the last 4 days oh yes we're still getting cheap leads at $5 a piece wow I'm lucky That I didn't kill that

I didn't call that adet immediately this is how you want to track it right because you're going to have bad days you're going to have say the 25th and the 26th run terribly you got zero leads but say the 24th and the 27 you got three or four leads a piece that still averages out to an amazing uh lead cost right and that's you don't want to kill that at set then that'd be stupid right and that's how you want to track it track it okay and You know you kind of just want to play

around with these dates and see how these ads have been performing over the last couple days but say we launched on the 3D right the 2nd of November right we want to look we don't want to look you know say we launch on the 2nd of November we really want to look at the data from the 3rd to the 6th that's what we want to look at at that data right and that's how we're going to call adsets or keep them alive right so judge By 4- day averages right as ads have bad days and

good days keep that in mind and judge adets by CPL right let me just get that over here CPL is the only thing that eventually matters because that's the only that's the focus we're do that's the thing we're focusing on with Facebook ads so if you're getting high cheat high lead costs high high high high clicks a terrible click through rate high Impressions but your lead cost is $3 a piece who cares right you're get Still getting lead in an amazing cost that's what we want to judge assets by always so take notes of the

winners sort by the low CPL and identify adsets that are outside of kpi for CPL so if an adset is outside for every kpi like CPC CTR Etc but it's within CPL keep it alive take notes of the winners in kpi and losers outside kpi and add observations to dock or spreadsheet this is amazing for the future okay because eventually you're kind of going to Understand okay these type ads just don't really get leads oh this type of funnel doesn't really get leads or this type of AD does get leads right because we're really just

take and make sure that you take notes like have like buy if you're if you're a paper guy buy a notebook that is just mainly just for ad observations if you're you know if you want to do it through internet just get a dock sheet and just you know ramble on there things that you've seen from the Market things that you've seen um happening to your ads right this is how you'll learn and this is how you'll become better and you want to call losing adsets identify the losers that are outside of kpi and delete

them keep only the winners so how do you do this all right you're going to go into the adset level right and say this ad right here at the top for uh females have you're getting $5 leads an amazing cost over the last 4 days or over the last Week or over the last 14 days but the mail is just outside of kpi and you're getting 20 to $30 leads and just not working the way you want to do this is first of all you want to turn this ad off right super simple and you

just want to delete it you do not want to keep it around you do not want to keep it you want to delete it you want to have a clean ads manager I've seen ads managers that have 60 AD sets in there with only five active it's An absolute mess and they those people don't make money you want to have a clean ads manager all times all right you want to delete that press that button right here delete that adset and only keep this one in there right what you also want to do let go

to Facebook audience and say this adset you know we're testing um we're testing this ad we're testing these two ads sets or we're just testing one ad right you want to make sure that you Copy this put it in fied and make sure that if it's the if it's working for females or for it's working for men but it isn't working for females make sure that you add it to the field and make sure that you put above this doesn't work for females only does and then you want to add to proven you know when

it is working when to add the same adset this does work for men right this how we keep track of everything nice and easy all right so That's how you lose losing assets right that's and you want to to keep it clean keep only winning Assets in that and make sure that you're tracking on a full day basis do not judge ads from from two days or you know just from one day uh periods okay that's why we have the sheet so we can really look okay you know that day we got zero leads but

the last three days we got four per day right so that's how you track everything okay and I recommend just downloading This PowerPoint and kind of just reading this over again and again you understand it all right so step three is propagating winning assets so we're going to have winning assets and we're going to have losing assets what do we do so propagating winning assets so we we identify assets that are performing and that means in kpi and we scale and we call it propagate and we call it propagate them right so assets must be

M mature right it takes an asset 4 days to Learn evolve and establish itself never judge an atet early as it will change with time so never propagate 1 to 2 days old adset right say you launch an adset on day one they've been running amazing for the last two days and you already want to scale no leave it alone because it might bomb for the for the other two days right so be certain absolutely certain of what you're scaling as you're going to be spending extra money on this so you want to make sure

that the data Is right you'll make sure that you're making the right decision here people so judge adsets by 4- day averages again and never judge adsets by single day performance as it swings judge adsets by CPL sort by the low CPL identify adset that are in kpi for CPL and then take notes of the winners okay again we want to take notes of the failures and take notes of the winners right and ask yourself why is this doing the best look at the data why is this so amazing is it Getting incredibly cheap cost

is it getting high clicks but an amazing landing page conversion Ray take notes take notes and spawn ideas for different ads in the future and then you want to propagate so you want to scale on these adsets because they're getting really cheap leads and you want to scale on that so identify winners that are in kpi and duplicate them and then set a new budget by adding anywhere between 10 to 30 bucks to the budget so how much how Much do we prate it depends on your aspirations for scale and available budget so you can

scale an adset you can duplicate it three times and you know you know really just spend four times as much a day um but this really depends on you if you can only if you only have enough budget to scale it once so that's your you know that's kind of the way you want to scale it right now duplicate it once and I'm going to show you how to do that So we've just we've just killed this adset and this adset is getting amazing cheap leads five bucks a piece and it's running really well and

it's doing amazing right we want to scale that so the way you do that is you just press simply duplicate you're going to keep it on original campaign we want to keep it in the same campaign you want to make sure that show existing reactions comments and shares are on this ad we do you know because That might be a reason why the ad is performing so well because it's getting a lot of Engagement from people right likes and you know comments and stuff like that you want to press duplicate right my because this adds

manager has been shut down but you know that it won't actually duplicate but for you guys it is pretty simple so you want just want to make sure that it that copy is right there so you know that this a duplicate I don't really like copy I Always just like to I always just like to add duplicate duplicate duplicate right um and the budget was 10 bucks a day and was going really well on 10 bucks a day so you just want to you just want to make this budget 20 or you know if you've

got more than more a higher budget you just want to change it to 30 or you know 25 you do not want to duplicate an ad set with the same budget as face will just compile it Together and doesn't really get the sort of the scaling scaling that we need so add 10 or add 20 right like add you know add 30 right like we showed you how to you know how much add 10 to 30 bucks so if you want to scale it more than once you can do 20 and then duplicate the this

they're working at it again add another 20 right do like that you don't want to change anything else than that okay as we're simply duplicating here and we're simply just scaling results All right so just discarding the draft there all right so that's that is how you duplicate how you scale and how you propagate okay we're going to show you even you know Fanci methods when it comes to scaling right because that's just a very simple way of scaling but there's also a bunch of other methods but that's that we're going to cover that in

module 5 all right right now you Just need to know this this is more than enough to get you started and get you at least 10 20 30 50 members a month all right so step four sandboxing new ad SL audience variation so we're going to you know we're going to have our production ads that are just getting leads you know and they're running in the background but maybe you have a little bit of spare cach and you want to test new ads and new ad sets you want to test audience uh interest stuff like

that so how do we Structure that as we do not want everything in this campaign it's going to become incredibly unorganized we want these this campaign the free trial conversions Auto call Traffic campaign mainly for production mainly for scaling mainly for killing and we want to have a separate campaign for testing different stuff okay so sandboxing new audience uh new ad audience vares we always want to be Testing new ad and audience variations because every ad will eventually die it's a cold heart truth all right that's just what happens eventually the audience will just be

done with that one ad that's might be running have been running incredibly well for the last couple months but eventually it will stop performing so you need to be ready for that when that happens we want to have rep Replacements ready for production and that's why first of all We have had you make five ads even if you even if most of you won't have the budget to run five ads okay because you want to have R ones ready in the background okay so um a production campaign so so far we've created uh a uh

created a campaign for cool traffic and this campaign is a production campaign and we don't test new variations in it after the initial launch stage okay so you know obviously we test we started with one copy and That's obviously still going to be a test but after that we don't want to add new copies in it this is mainly and only for scaling and duplicating okay and adding new assets once we know they work okay and how do we how do we find new assets that work we use the sandbox campaign for that okay this

ads is mainly for production with you know for scale for killing for calling adsets that eventually stop working and adding ads that we know have been working in The past okay so um yeah so um we don't test new variations in it after the initial launch stage it's primarily used to scaling winners right so the sandbox campaign is to test new ad and audience variations and we create a separate sandbox campaign and this campaign gives you the freedom to create uh to to get creative and test anything you like free from the pressures of production

okay so say things have been going well you have An extra budget and you just want to make sure you have you want to scale you want to test new things you're because um we're still going to be you know going to cool traffic and we'll show you how to show uh show ads to warm traffic look like audience all that fancy stuff in different modules um and the sandbox campaign configuration uh this campaign really mirrors the configuration of your core traffic campaign right so it really mirrors the exact same uh setup as this Campaign

all right so we don't really it's still going to be conversions it's still going to be the exact same way we set this campaign up right here like this okay so um yeah so create a new campaign shell in Facebook and optimize for CPL conversion like we did with this one so really you just want to create a campaign exactly like this one but instead of calling it free trial conversions order you just want to call It um you just want to duplicate it right duplicate it you want to make sure that after you've duplicated

it that you remove all these adsets right here and instead of you know having this this is the campaign for production you can always add you know production in there if you want but we just want to do this um we just want to add here that this is going to be our sandbox campaign if you want to sandbox and test with different offers you will obviously remove the Offer here once you've duplicated that you know once you've duplicated that um and you have your sandbox campaign in here so there should be two campaigns in

there you just want to go into say for example this is the sandbox campaign just remove the adset so and remove the ads and just make sure um you know just delete all the ads because we already have a production campaign with these adsets in there and just make sure that it's an empty campaign okay make sure That's an empty campaign so once we start testing new variants right once we start um testing you know new adsets with different budgets different copies uh start adding some audience interest in there right change you know with demographics

and all that sort of cool stuff you know this sandbox campaign is the is there you know a campaign where you would test you know Instagram placements and stuff like that you just want to do go into for example say this Is the sand Blox campaign and not the production campaign create press just create adset and go within you know go within the campaign and create adset and that's where you start testing new stuff that's where you start testing all these other angles that you have start testing maybe the same ad that you've been running

but for a different audience maybe add some interest right stuff like that okay and we're going to show you how you can use all different types of Methods that Facebook offers you in photo videos but it's just just so you understand what the sandbox campaign is because that's where you're going to be testing all initial stuff and once you found in the sandbox campaign something that works very simple you're just going to be moving say this is an adset that's been working really well for the sandbox C campaign right what we're going to be doing

is very simple we're going to duplicate that adset say this is in the Sandbo campaign we're going to press existing campaign and instead of this campaign we're going to prick uh instead of the sandbo campaign so just you know keep in mind this is the sandbox campaign for example we're going to pick the main campaign for production all right and that's it you don't want to do anything else don't want to touch the adset we're just going to duplicate it into um into our actual production campaign okay but only once we know that It's working

within sandbox okay very important and that's why we make sure that the configuration is the same because if we're using if we're sandboxing lead form campaigns and then we want to get them to conversion that won't work that's why you want to make sure that it's optimizing for CPL like this campaign is optimizing for right auction conversions um so you can easily duplicate the adet into your production From your sandbox I hope this makes sense might be I might be like rambling on here a little bit and it might not make sense completely so if

that's the case you know just let us know we'll help you out um but it should it really isn't that hard you know we sometimes Ed it's sometimes you know the terms are a little difficult and they're not easy to understand but it's pretty easy okay pretty easy to understand so and right now we're just Running a production campaign and just getting leads to get started right this is just for future for the scaling okay so keep a scientific journal because um you know scientists State their observations in journals and you should do the same

with your Facebook ads as we approach Facebook ads as scientists right so test your Curiosities and that's what we have these sandbox campaign for right take ideas from your journal and test them in The sandbox campaign if you find a winner worthy for production launch it in your production campaign and keep testing for sandbox and this is how we have you know proven campaigns constantly running in the production campaign you know proven assets that constantly generate leads and in the background we have all this all different stuff that we're just testing testing that we don't

actually need that we don't want that we don't 100% need to Work right we're just testing different stuff because eventually you're going to find a real winner and that's where you can put it in your production campaign and this is how we're really systemizing all this and really acting and using Facebook like a real business okay so this is all simple down in our daily Facebook ads workflow sheet so what which what is the workflow sheet it's this one right here so we have an entire work flow sheet for you that will Show you step

by step what to uh how to follow step by step on what to do daily for Facebook ads right so use this cheat sheet to manage your Facebook advertising campaigns day-to-day follow each step and make sure you complete this every day so that you build a strong habit and discipline If you experience any issues with your Facebook ads refer to our troubleshooting guide right you can get a copy of this we'll also leave it in the download section Below and this is really how you should structure your days uh daily Facebook ads um routine all

right because you really want to make this a routine it's really important all right so uh yeah so the disciplines of Facebook ads Mastery okay so I found that discipline and having key disciplines and key routines is so much more powerful than having nice strategies and Tactics like discipline will make you a lot of money with Facebook ads massive amount right so never Panic as discipline will always beat strategy and tactics so you must have patience and this sheet is available in the download section below I recommend you print it out and put it on

your wall right never forget these things the first thing is patience you must be willing to wait things out and conclude experiments things can kick with time you cannot be Impatient with Facebook ads you need to have conviction you must have conviction in your bets know your numbers and be willing to bet on them as you know Facebook ads at the end of the day it is betting right it is just betting on certain ads you know just like oh I think this is going to work let's throw it in the market see if it

does right boldness when something works unleash hell on it and take it to the moon don't hold anything back if you have an ad That is getting $2 leads you have to scale Those ads you have to unleash hell on it as you know you need to and this is especially with Facebook ads you need to follow the momentum momentum is such a big thing with this so when you find some really you know some key winners propagate them okay consistency run ads every day report kpis every day create ads every day take notes every

day never stop we run ads 365 days of the year we run ads even on Christmas okay because we know that it takes daily Impressions on people to sometimes convert them and sometimes to get them to take action you want to do the same thing you do not want to turn ads off for long periods of time you want to have a business that is running ads in the background every single day every single day without F not once you quit because that's going to make you a lot of money and that's what makes Facebook

ads incredibly successful and That's something your competitors won't do your competitors will run ads you know for a period in January then they will you know stop running ads in July you know and that's how you that's how you get these peaks of you know a lot of members non no members um that every gym owner faces is because they're not you know you know because they're not working at it to actually get members in July right so called calculation let your numbers and kpis dictate your Decisions not your emotions emotions can be a big

thing say you've been writing a copy and you've been working on it for days and it doesn't work right don't care like it's it's an experiment didn't work move on to the next one right let always let numbers and kpis dictate your decisions with Facebook ads nothing else super important all right and you must be willing to lose you must and must be willing to lose money to make money with Facebook ads like we've shown you free Strategies right but if you want to use Facebook ads you must be willing to lose some money because

you need to lose some money to make some money and you cannot and if you structure this correctly you'll actually you know you'll make enough money before the Facebook Bill actually kicks in so that's you know you know if you say you get 10 leads you get five uh five showups right you close for right you're going to make money right in a very short term but you cannot Panic off short-term losses as some of you you know you'll get really you know upfront cash really quick and some of you might take a little longer

you cannot panic over short-term losses very important clean architecture so design and build everything properly using naming conventions so I've told you this keep your ads manager clean and super you know name everything correctly because that that you'll lose a lot of money and your ads will not perform if You you know if your ads manager one of the most important things when it comes to advertising your business is chaos okay and I kind of sound like you know a parent here clean your room clean your ad manager all right differentiation always seek to be

different never allow people to confuse you with everybody else okay and that's how we use the sandbo campaign for if you have a bold crazy idea that you want to put into ads Go for it as that's what made that's what that's what differentiated you know you know just a normal company that's just in the background that people don't really care about and the people talk about that people love that people you know think about when they think about think about Fitness you you need to differentiate and you need to differentiate with your ads be

different okay determination remember that your competition struggles like you so make Sure they quit by so make sure they quit by never giving in right that's the only way that that's the only way you're going to feel by quitting with this by stopping it's the only way you're going to feel if you just keep at it success is guaranteed it just might take a little while right so print that out put it on your wall remember it all right and the last thing is troubleshooting non-performance so what Do we do when ads aren't performing right

what do we do because sometimes you know these ads aren't performing and maybe just you don't want to kill them immediately right like sometimes some one asset isn't performing and maybe you know everything is running smoothly and everything's running right and maybe it's just one kpi that isn't right if if everything's just bombing it the ad is just really not working you spent 100 bucks on it it just got zero leads you Probably want kill it but sometimes you can just fix these things right and especially if all of your ads aren't running well um

and you know there's really a main reason maybe just all of your ads aren't getting any clicks all of your ads aren't getting any leads but they are getting clicks right we want to make sure that we you know fix those things before we launch new ads because maybe the ads are running really well and they're getting clicks but maybe It's the funnel right maybe the ads are running really well it's getting leads but maybe it's the high level process how do we trouble troubleshoot this so troubleshooting if your ads AR performing and everything is

outside of kpi follow this process to fix it so reality check that's the first thing you want to do so how do you know your ads aren't performing are you tracking daily are you making Roi because sometimes People feel think or feel like their ads aren't working only our tracking sheet has the answer that's why we have this tracking sheet because sometimes you can just have this sort of weird emotion over you that you're ads on performing that's why you always want to look at your tracking sheet and always check okay I just feel like

my ads on performing I want to turn them check your tracking sheet because maybe you're making sick ass Ory right maybe you're getting making a ton of money and it's just kind of something that pops up in your head right maybe you got a A hate comment on your ad and you think that everything's just got to fall apart right you cannot that's why I'm going to say it again you cannot let emotions Lead You In the decision-making process of this that's why we have this sheet with all data in one place okay because if

we're making you know uh cash on profit and if We're making LTV profit you know lifetime value profit our ODS are running just fine okay so um yeah I'll track and Sheet that's the answer and the next thing is stupidity check it doesn't matter if you're outside of kpi for any metric other than kpi if you're paying through the nose for cpms clicks leads and appointments but you're making Roi you're okay don't turn RI off right uh it's so important because because maybe You can get for example say you get one say you get one

impression for $30 but your one impression clicks signs up as a lead shows up to the gym and buys your CPA will be 30 bucks you'll be making r y all the other kpis suck right none of these metrics are within kpi except for the ROI do you turn off your ads no of course not because you're still making money right so these numbers you know we give you kpis but eventually the main Thing is the main thing with Facebook ads it's lead cost cost per lead and the the whole thing combined is RO y

right cash on profit okay so always have a stupidity check all right time check have you given your adults at least 4 to 7 days to mature have you given yourself 15 to 30 days to complete the initial testing SL optimizing stage look some people they're getting great results you know And they're 4 to 7 Day incubation period you know they're getting leads um but they turn off their ad because they're not making any money you got to give you know you got to give Roi 15 to 30 days okay so if you start your

if you start your ads on day one you got to give it at least you got to give it at least 15 to 30 days to actually get that RI back right like it takes a little time so because that's the way Facebook works it's a little slump and then an amazing Boost in cash okay so you know take everything slow don't make Rush decisions okay that's that's why we look at this from a monthly basis if you're running ads on day one you're getting really good leads at five bucks a piece you know you

want to you you don't want to be afraid because you're not making any Ro y yet you want to look at Roi on day 15 to day 30 takes a little time right so um yeah time is one of the most Important ingredients so don't be shortsighted right get that short-sided and short-term Vision out of you longterm we're here for longterm that's why we don't use six we challenges we for long-term business growth okay so volume check have you had at least 100 clicks to your landing page before you judge its conversion right have you

had at least 50 to 100 leads op in for your offer before you judge um you know your your conversion rate again have you had At least 20 to 30 show up rates before you judge sales conversion rate right you want to make sure that you don't make rash decisions when you don't have enough data you cannot make decisions when you V you cannot make landing page conversion decisions when you've only G to five leads you cannot you can make landing page conversion decisions when you get 50 leads and the conversion rate is really bad

you cannot judge sales conversion rate when you've Only had five appointments okay you need to have a little volume added to these things before you can have actually accurate data as what can happen is you can not close five people right you cannot close um say you get five sales appointments and you don't close any of them right and you want to turn off your ads because it isn't working but say the other 10 or say the the other 15 that come after that you close them without one Fail you're still going to make money

you're still in the within kpi when it comes to sales conversion rate right these things build up but for for them to actually have to build uh be build up you need to have the right volume okay so yeah um technology check have you gone through your entire funnel from uh from the link in the Facebook ad through to high level have you tested that the triggers are working campaigns are actually sending out and working and Are you getting notifications emails ET and have you thoroughly tested just everything not only in desktop and mobile right

have you tested every part of this system until person gets into the gym have you tested that everything works right have you tested the high level sends out the campaigns have you tested the high level um sends out appointment reminders right have you tested that the funnel works and that it redirects to the thank you page have you Tested all these things as sometimes it's actually a technology fail and it just isn't working because you haven't set up something correctly okay that's step one check for the basics then step two is isolate the problem and

iterate so if it's none of these things all right then we're going to want to isolate the kpi and fix that so isolate the problem where is it what is it you must locate the exact bottleneck of the system right the exact Bottleneck of this system from impression to client right H and that's how we know how to fix it so is it cost cost for lead is that why you know you're not making any money is it cost per appointment are the show UPS too low you need to know the exact problem um you

need to know the exact problem it has to be the stage that blows up cost right so that's why we have the sheet because one thing is just going to be way out of kpi And that's where we know how to fix it so that can be short rate you know you get really good appointment rate terrible short rate right maybe maybe leads are great appointment rate is terrible right maybe landing page conver is awesome but you're not getting any clicks right but you need to actually see that you need to actually identify it before

you can fix it right so determine the cause so what's causing the problem example high cost per click Is caused by low CTR which is caused by low quality score which is caused by uh an image and a message that doesn't Strike Nerf and put that in simple words your ad isn't identifying with the people that isn't identifying with the people who've seen the ad right because if it was it would be getting click it would be getting good clickthrough rate right so you need to know okay I need to change the ads so every

kpi has causes find it everything everything that isn't Within kpi has a cause for it there's always a reasoning and if it's if there a reasoning we can fix it so iterate that variable and once we know what's wrong and what's causing it we can try different variations to try and improve it if high cost with click is your issue you need you try different images right and add angles and audiences until you improve it right so be scientific ific about this keep your experience clean by keeping everything constant apart from The thing you're changing

right so if cosper click is the thing you can't all of a sudden also change the funnel right because that's not that's not a scientific approach if cosper click is out of kpi we want do not want to change anything else than the ad if the funnels uh the funnel isn't converting we don't want to change the ads we just want to change the funnel right because when you start if there's something if you've identified the problem if you start Changing everything around you know we're not acting like we're not really that it's not going

to fix anything so you need to fix the problem and the problem only and don't touch anything else right um right because you know you want to keep it clean um so you make sure you run your experience for enough time and volume so you can get real conclusions and not guesses so if it's the funnel change the funnel look at the results For for four to seven days and see if it's see if it has improved if it's the ads change the ads look at the results for four to seven days and see if

it has improved maybe Those ads start getting clicks now the funnel isn't working all right then we just want to change the funnel right look at this from a scientific way don't be emotional with this stuff all right so understand the hall when observing kpis understand all kpis Beneath it reflect into it so all kpis are interconnected and none of them are isolated instances we attempt to fix one but never stop observing right this entire system all these numbers all these numbers right here and these kpis they're all connected to each other right they're all

interconnected with each other like look your your high lead cost can massively affect your appointment rate Your terrible ads can massively affect your show rate right it is all into connected with each other so we need always need to have a high level view of everything and you need to understand the hall okay so troubleshooting if you have an issue with your Facebook ads or funnel or high level refer to the Facebook trouble cheat cheat sheet right so if you if you have a problem with high level actually let us know as that can be

quite complicated to fix but We've gotten some really amazing high level stuff that we know works for 99% of you but if I'm sorry but if you're the one out let us know and we're going to help you fix and create some new campaigns okay um when it comes to Facebook ads and funnels more of you going to be having problems that's just the way it is right this is you know when you're actually testing this in real life you're going to face problems That's just a fact you can't you know you can't get away

with that so we have a Chi-Chi for that and an amazing Chi-Chi I my ADD took a very long time to perfect and make so we have a cheat sheet that basically shows you how to troubleshoot everything from ads not getting approved ads not receiving any Impressions ads being out of kpi ads not receiving any clicks ads um you know my cos click is out of kpi my click through it is out of kpi everything till your R1 Y is outside of kpi every step of the system and with exactly description how to fix it

right so my cost per booked high level appointment is out of kpi right I'm getting good leads but my cph and this is what you want to follow so when you're looking at your ads daily and you you're seeing that you know your cost lead is too high you'll go to the sheet sheet and find the fix for that so my cost lead CPL out kpi and follow the process that we show you here and this Will be available in the download section below right so use this cheat sheet to troubleshoot issue with your Facebook

ads and funnels before Consulting this cheat sheet you should have completed all videos in operation marketing festor and if you haven't followed our process uh SL methodology step by step then this cheat sheet is going to be of little value right you need to understand what all the things means you need to have followed the Entire process that's why we do this at the end and make sure you follow the process step by step and then refer to this Chichi after 4 days of live testing with your campaign right you cannot go to this chich

if you if you're on day one of testing so work through this process sequentially to identify your issue and fix it all right you want to bookmark this as well all right so yeah we have a cheat sheet right here use this cheat sheet to Troubleshoot non-performance with your campaigns so that's how Facebook ads is done that's the entire process from launching from creating ads from creating our hypothesis setting up our funnels um actually putting them into the market and you know the workflow that comes with that and this will all be compiled together into

making you a lot of cash all right so you will complete this process every day so make sure you understand it thoroughly and Let's get to work all right out a blast creating this video very fun to make if you have any questions let us know and I'll see you in the next one goodbye