and this is revealing a step-by-step tutorial for direct response marketing what it is and how complete beginners earning $100 to $700 a day with no experience more that after of [Music] inro hey guys how's it going Mike fail here welcome to this video before we actually begin remind you that several spots have opened up for this week's free Workshop where it's a fast and easiest way to make money online we literally have a 62-year-old woman go from 0 to 160 Grand profit in 90 days so sign up for it now so one of the reasons
why I got into direct response marketing because I didn't realize this at the time but this is literally one of the most valuable skills in the world to learn this is literally what I wish I took in college and this is literally what I wish I knew way way way earlier on because like I said this skill set completely changed my life I went from kind of like stuck not knowing what to do scared um not knowing how to actually make money to going from like 0 to 8 Grand in 30 days to 5 grand
in 30 days in another business to 1.6 million that first year to another business that pulls in Grand to 46 Grand a month very specifically tied to understanding the psychology behind direct response marketing but for people that are just getting started they're like well what the heck is direct response marketing and if you already know it how can I as a beginner go ahead and make money online with it this is what I wish I would tell them so step number one and that's just understanding what direct response marketing where it came from right so
just a couple weeks ago I ended up reading this book it's called the Boron Letters by Gary Halbert who's one of you know the best direct response marketers of all time and when I was reading this book it was very interesting because he's writing like this these letters were letters to his son while he was in jail uh very interesting concept of the book and the way that he was writing was really amazing but he was essentially telling him the direct response marketing business model essentially what it is back in the day before there was
email before there was YouTube videos before there was like anything online how people made money was they would literally write these long letters that almost looked like some family member of yours like uh for example sent it to you they would fold it up right and they would put it in an envelope with something random it like uh like a piece of grass or something that's related to the product that they're selling right so it literally felt like lumpy mail right and they would just send it to a lot of people in like a specific
uh newsletter like industry like for example say they wanted to Target all the chiropractors in San Francisco that make over like six figures a year right there's literally like directories where you could get all of their like addresses and send people mail so this is literally where like junk mail came from it's because the fact that people were making millions from this right he was talking about how literally some of his direct response marketing uh like writings literally made his clients $40 million for a single promotion he would literally find a product cuz you don't
need a product say it's like for example journals and he would find out what like he would understand what is the Deep pain points behind someone that would buy a journal right and what he would do is he would literally write a letter um talking about for example this product he would literally start off with a story so you wouldn't even know that he's selling something and he would put the order form literally further further down and down and down and after they're done reading this long thing they're already kind of like hiding to go
ahead and buy something does that make sense and then he would maybe crumple a piece of paper and put it also in the envelope so it's like oh it's a little bit Lumpy um but then he'll also talk about that crumpled piece of paper in for example's writings and this form of direct response marketing is ridiculous because like I said if he knew that he was speaking to chiropractors in San Francisco like all of the letters would be like dear insert first name uh we just found this crazy new real estate opportunity in San Francisco
so all these people were reading it as if it was already for them it was hyper personalized and it was getting sent directly in their mail and it looked like a mail that was something that some of their friends would actually go ahead and send them like I said from this people are literally we literally making millions right and when I read this it just made me think I was like dude it's so much easier now it's so much easier now but I don't think people realize that this is literally the exact same game it's
the exact same direct response marketing game where you're literally finding someone with a paino you're speaking to that paino and you're recommending the product um and making a bunch of money with it and with direct response marketing it's ridiculous cuz you could literally get compensated for the upside of it that's literally how like for example a lot of people in our community were able to go from 0 to 30 grand a month like Dena at age 47 years old or Greg at age 58 years old in 5 to 8 weeks because they literally are taking
this direct response marketing concept and getting it to the point where they could go ahead and sell products so let's actually go ahead and see exactly how someone would go ahead and do it how they did it right especially in direct response marketing the first step that you need of course is a product because that's literally where the money actually comes from when you know someone buys the product and you know value is exchanged for dollars and that's how you could actually get paid for it so you got to find a product so where did
all these people find products simple ClickBank right because in ClickBank there are literally products where you could scroll down and you could get like for example $114 commission $180 commission $151 commission right so you got to do the math like how much money do you want to make you know for me I didn't care about making millions of dollars I was just like man if I can make five grand a month I could pay off you know my student loan Deb help my mom and dad travel around the world um pay off my debts right
uh and that's only like what a sale or two every single day right so you can see how just like ridiculously easy it is and you don't have to do any shipping handling or customer service right so that's L what a lot of direct response marketers do they want to find existing products that they could sell because your skill isn't in the customer service your skill isn't it in shipping products or creating the products your skill is in identifying you know a customer's pain point point and writing to that paino does that make sense so
here we have like for example just any one of these products so we can pick any of these supplements right here let's just do uh let's do biofit which is like a supplement and you can see biofit is pretty interesting because you can literally pull up exactly who they're targeting now you don't have to send a direct mail like what these people do right back in the day right when people are doing like uh like literally Stam mail you could literally do online advertising to go ahead and reach these people now does that make sense
and look at this literally tell you okay you're targeting women over the age of 40 will pay you $120 plus and and look at this 75% commissions so that's huge so direct response marketers love this okay so now you're probably wondering okay now I have a product how can I actually understand this direct response marketing type of skill right well it's very simple you got to find out okay women over 40 what are their pain points what are they thinking about when they lay awake in the middle of the night what are they worried about
how does you know not solving the specific problem which is like weight loss affecting their relationships their confidence uh you know their their business their life their health their longevity you literally want to get intimate with the customer and write down all the pain points as if you were them you know like in this book uh what Gary Halbert said is when you're in the the research phase this might take like one or two months to really just understand who your customer Avatar is the reason why I do so well right now for example my
director response marketing is because I speak directly to who I am okay so when I write direct response marketing things like for example on my email list and send this out I'm literally like okay well what's the paino that I go through my life okay now how can I solve my own paino and how can I document me solving that own paino and you can see this is literally how I write look at this in my box of briefs wet dripping with cold water in the public of a bali gym right and I'm literally like
for example speaking in my paino but if you're not for example promoting to yourself right which is what I'm doing you got to get good at understanding well what is it that people are wanting and if they're women over the age of 40 like well these people are mostly like for example promoting that make money like maybe she might understand this but like this guy this guy and this guy sure as hell wouldn't understand a paino of women in their 40s right obviously because they're not women and they're not in their 40s right so how
people get really good at this is they identify what are the advertisements that are already doing well to this for example group of people right how can I get understand what's already working in the marketplace um and how can I model that right so when you go ahead and do that like one of things that you could go ahead and do is like I ended up finding this guy this guy literally is um this guy targets women over the age of 40 right it's just this good-look dude that takes a shirt off and essentially sells
a product that like his team created right and they do about like $220 million a year with this direct response marking they call out a paino and then they bring it through some type of so wor to take them to take action on a specific product so what a lot of these people are doing to get really intimate in finding out what these people's pain points are is there're seeing what ads are already working right and they literally take notes they literally take notes because this person is spending millions of dollars they do $220 million
a year and they have already kind of like found out what works does that make sense so that's just one way you find YouTube ads that work you literally cop uh right click on it click stats for nerds and take this ID right here and put it at the end of any equal size on a YouTube video and you literally just grabb the URL now where else can I go ahead and get really intimate with like for example my customer I can literally go to for example Amazon and literally go to any reviews and find
out what people really enjoyed about it and what people complained about it so if I was going to sell to people that were copywriters or direct Corr response marketers I would literally see exactly what their paino is like look at this I've done content and copywriting for 20 years it started off as a stress lever in law school um but now you know I make money with the psychology why people do what it is that they do so right here they're essentially telling you a full-blown story that other people found helpful that you could literally
go ahead and model what has already worked in this Amazon review and like change the angle of it to create your own ad right so this is something that's really really important because Amazon this is literally like the University of Amazon reviews you could get like a bachelor's degree almost in like direct response marketing by just finding your product that exists on Amazon just reading the reviews and seeing what customers who have already bought are saying about this product what they enjoyed about the product and what they did not like about the product now when
I was selling products that you know wasn't like in my space of me targeting myself I had to get understand like what was going on in people's minds like it was dis disappointed but should have expected the entire book as a sales pitch right repetitive like like now this person is complaining about this and they bought it you could literally create a product or partner with a product and Market someone literally like this but the beauty about this is you don't have to send someone snail mail you could do it like for example in an
email in an advertising or in a whatever right uh but remember the biggest goal is understanding who you're dealing with and how can you speak to that person now once you understand who you're actually dealing with women over the age of 40 men in their 20s men in their 30s like literally a specific demographic you need to go and create the Ada formula to go ahead and for example create your direct response marketing right so what is the adative formula it's grabbing someone's attention cuz people are either scrolling through social media or whatever before they
see your ad the next one is gaining their interest so what I like doing is creating some type of story maybe inducing some type of credibility and then the next thing is for example desire how can you relate it to them and a action how can you get them to take action so let me share with you one of my direct response marketing pieces that I run on Facebook ads exactly how this works and how I got really good at it of course how I got really good at it it was a lot of practice
um but and of course modeling what worked in other places but let me just show you exactly how I did it okay so attention when John D Rockefeller created the modern day philosophy work this is what he said I don't want a nation of thinkers I want a nation of workers so that's my attention getter how do I get someone's interest of course I tell them who I am my name is Mike fail traveling over 25 different countries there are three reasons why 99% of people uh never become successful and I go over the three
reasons right and then in each one of these reasons of the interest I relate to them so that's increasing desire in them which at the end of this long direct response marketing thing they go ahead and take action so when they take action these people have already read all of this so not only are they mo qualified they're more warmed up and they're more likely to go ahead and buy from me does that make sense now this is something that's ridiculous because when I realized this I was like man I don't have to send mail
out to people I can literally just run a Facebook ad or I could just turn my Facebook ad into a YouTube ad by just saying it I didn't realize it but like the opportunity now for direct response marketing is so much more bigger that I don't think people actually go ahead and realize it right and the more you start realizing it the more you got to realize that man this is a skill that if I could just learn one skill alone right and you could focus on one skill alone in my opinion I think the
best skill to learn is direct response marketing because there's an infinite amount amount of products out there that you could either partner with or promote that would literally pay you 75% plus commission for you to go ahead and sell the product so why on Earth would you have to waste time in for example creating a product that could literally be Irrelevant in the next couple of years when instead you just get really good good at a skill that you could literally sell anything and the next step you got to ask is Lally just find your
medium so like as you can see this is literally a Facebook ad right but you know you could literally take the Facebook ads and turn it into a script and turn it into a YouTube ad if you don't want to show your face on camera like what these people ended up not wanting to do they literally go and upload their script that they created on lovo and it's now an AI digital altered voice like here's an example of some of the um ads that they run check this out look at this 19 million views 10,000
views per hour in direct response marketing and look how they call Their audience out if wear glasses or context this that's it that's a simple attention getter if you wear glasses or contexts you must see this it's just this weird eye thing right there right that's essentially all the interest is or the attention is then in interest they share with you like for example like some type of [Music] credibility an award-winning doctor reveals some astonishing new thing and the Desir is relating it to them and then action what is their action check this out to
so they're sending them to a video which essentially would do the selling for them right so this is literally what all these people that go from 0 to 30 grand a month do right they literally go ahead and create these videos and they run YouTube ads on it and some of them will get 10,000 views per hour to products that they don't even have to create themselves right so you can see exactly how they were able to make money so fast from 0 to 30 grand a month in 5 to 8 weeks without showing their
face on camera and ultimately what they do once they grab that AI voice is they just upload it to a thing like n video where they have the script they have the voice and now in video puts the right background footage uh to the script that you have right and that's essentially what they are doing with direct respon marketing and literally anybody can do and if you need help with that and you want to find out exactly step by step how these people are able to do it and you want to get a bunch of
free resources as well sign up for this week's free Workshop below because it's literally the fastest way as well as check out this video and this podcast right here hopefully you helps so love you guys see you guys later woo [Music]
