[FULL TRAINING] 9K PER DAY to 42K PER DAY in 7 DAYS on Facebook Ads (with Q&A)

Hey guys welcome to this video in this video I'm going to take you with me behind the scenes to one of these coaching calls some weekly calls that I did with my inner circle and this is like two three courses combined okay this is how much of value this video is going to deliver to you and uh this is a long call because I answered a bunch of questions we started with uh I walked uh people through a case study where we uh Spent we was an ad account was spending 9,000 rupees per day that

it went to like spending 42,000 per day right and we did this growth like in 7 days so some myths that I busted and then are some really awesome questions I answered around Facebook ads around business building and uh I'm telling you like CPM is going high how to battle this and I'm using always using open targeting with my scaling campaign the cost is going high what should I do how to open a Market like for uh for an unaware Market type problem aware Market type how do you battle if your performance is inconsistent with

roas is inconsistent and uh you know what should you do Advantage Plus original audience and why uh also how to launch different things how to you calculate Target cost per result what's the psychology behind it and then how to Target uh audience broad lookalike or what should we do now and then uh how to test different ad Creatives how to optimize the ad budget and uh should we run you know ads with messenger ad Etc and uh why the Campa is not generating quality leads some common challenges right and then uh one of my product

is solving a human digestion problem which might not be as scalable as a communication Niche problem so how can I make such a product scalable in the Indian market very good question and I gave a very deep answer to it uh how do You read The Meta ads data for example CPM CTR in what order is there any framework to create new ads I saw that a few ad accounts you're spending 1,000 rupees how do you charge clients right then Etc a lot of some really some really really awesome questions and uh I literally I

did not hold anything back when I answer these uh questions so I'm literally giving it all away to you enjoy the training who would want to see that 9,000 per day To 42,000 per day in Facebook ads one of the ad accounts that we handled in 6 days so on one day it was spending 9,000 and 6 days later it was spending 42,000 and then uh suddenly the next day we dropped it to 15K right uh complete completely unconventional approach right what are what are people going to tell you usually people are going to tell

you that hey you should only Increase it by 10% 20% every Monday Wednesday Friday so in a matter of April 22nd 27 so six seven days we spent 1.5 lakh this is ocmmc don't look at this campaign because we keep testing different things for you guys and for our clients so just ignore that look at this and I'll go inside only one a campaign majorly this was a test campaign uh sorry test adet running so again you can ignore that but majorly this was the master adet running And inside the master ad said we had

all our winners stacked up together 10 ads were delivering at that point and uh here's uh with full transparency on April 22nd 9,000 spent April 23rd 12,000 spent April 24 15,000 and April 25th oh 30,000 what did I do April 26th 40,000 what April 27th 42,000 so how did we exponentially scale this and the performance is still pretty Much stable you can see the cost for results throughout on 28th here's what we did brought it down to 15,000 how many of you guys are like kind of shock like how is this happening type me in

the chat if you are I'm going to take up questions of course but I'm want to start tonight's session with I want to start tonight's session With scaling psychology okay now the problem with why people fail and they're not able to scale common reasons of course conventional wisdoms they are following conventional processes and systems which are outdated they don't really matter I think people oversell that you have to only increase the budget by 10 20% and it kind of Creates some sort of fear how many of you feel that if you're running ads or you've

run ads before like you get scared to increase the budget because you have been told that you can't increase it by this much like you get scared right abishek yeah of course of course so uh so yeah I agree it's very scary because we have been told like that don't don't increase it by more than 20% Otherwise you're screwed don't do that you dead and then we it creates that kind of an environment that we operate out of fear more than we operate out of confidence which is what is required in business in general and

running ads in general which is confidence if we don't have confidence we are anyway not never going to succeed in life so how will we succeed in business so these like psychological these method will kill you psychologically like mentally also and That's why it's there's no peace so I want to make you guys understand a few common mistakes people make when they scale okay which is coming from scaling psychology the first Common mistake people make is that say for example you are spending 2,000 Rupees per day an example presently at present you're spending 2,000 per

day now you want to you think that and let let's assume that end to end your total Business Roi is say for example 10,000 per day let's assume that you are at 5x overall you're doing 5x you have some upsells some otos and Etc and you're doing 10K per day very good very healthy business and now what we want to do is that when we think about scaling in such a case is how we think we think that that now if I want to go from 10K per day and my goal is to hit 20K

per Day we think that all that I have to do is take the budget to 4K per day and as a result I'll make 20K per day and knowingly or unknowingly consciously or subconsciously we are planning already ahead and we are like now I'll have 20,000 per day wow which is like at 5x so we are subconsciously knowingly or unknowingly we are calculating the profits like that And basis on the profit that we are calculating or projecting you can say we then plan to scale our business and suddenly what happens is as you start to

increase the budget you realize that oh my God this this is not what I thought it will be I spent 4K per day but I actually just made 16 16k how many of you can relate to this that I just made 16k instead of That so this didn't happen it did not take me to 20K which it should have but it took me to 16k it is my EST to you guys my deep humble request to you guys as a well Wisher please two channels I'm going to give you start listening to them forget everybody

else not me okay apart from me forget everybody else I know you guys go on YouTube and you consume content at least most of you please go to Y combinator that's number one number two Is start going to H Howard Innovation lab this is on YouTube okay understand the psychology of business building right now the reason why this is happening is there's there are two sides of this so the you can now have the same math and you can do the same math at a higher budget like you can have this but it will have

the same outcome you can probably say that you were spending two lakh per day and from 2 lakh per day you Went to 4 per day but the but the result is pretty much the same like the end uh impact is the same right and uh and then uh the reason why we want to think about this and why this is important is that there are two sides of to this okay one is the things that you can control so your controllables and there are other the on the other side of this fence there are

Uncontrollables things that you cannot control now what we do is that when we increase the budget we hope and pray and we want to control the uncontrollables but guess what uncontrollables there are reasons why they are called as uncontrollables because these are the things out of our control you cannot control them I cannot control them nobody can but and because we are focusing on the uncontrollables we don't focus on the controllables instead Which is why we start to lose money and when this happens our heart breaks and then what do we do what do we

do then the very next day we put the budget back to 2,000 per day how many of you have done that now type me in the chat mistake biggest mistake okay guys advertising and business building trust me trust me is a game of mindset it's a game of mindset you have to believe and you have To give it time okay now here's I will take you back to the screen and I'll show you something okay you can see that on April 24th what happened on April 24th on uh let's see on April 23rd we were

spending 12,000 our cost per purchase was 3155 rupees on April 24th we spent 15,000 our cost per purchase was 450 it's rising it is increasing right and I'm still increasing the budget and While the cost is rising I increased it by double on April 25th here's what I did I went to 30,000 instead of 15 the cost is now St same on April 26th I increased it even more I went to 40 it's now at stable at 480 on 27th it suddenly became better but if I look at the average now from 22nd to 27th

it gives me 400 rupees it gives us 400 rupees but if I was thinking like Everybody else then I would keep changing the budgets every 24 hours the moment I see the roas go down that is the reason why roas is a metric that will never help you build businesses because you are too much attached to roas you have to let it go you have to give Facebook time you have to give at a time will you believe me if I tell you that on April 22nd whatever ads we were running here 10 winners that

we had the game the the team of soccer players these 10 of these will you believe me if I say if I tell you that this is September 12th September we still have the same ads running will you believe me if I say that of course now you can because you're seeing it but will ell if I tell this to anyone and if you tell this to anyone just like that would you believe it nobody can believe it it's unbelievable right because it is it is Absolutely in bizarre this is unbelievable and for people I'll

tell you that today itself I shot a video full detailed walk through through this case study and you guys will get access to that with the ocm Mastery case study so good news for you guys I'm going to walk you through it but I wanted to address this and when I was creating this video like a training video on this I wanted to talk about this today I thought you know what I'll just add some Value for you guys and make you understand the mistakes that we make that we focus on a lot of things

that we focus on on are are uncontrollables and because of which we end up distracting ourselves from the control levels which is what becomes the problem and here's why this was important anyone here who is currently running an ad account uh with low to medium spend say anywhere ranging from Th000 per day to 5,000 per day tell me anyone here abishek okay moraza mi here is at 3K okay let let me just take a few of you okay so let me just how many of you out of those who just typed in right now now

how many of you have uh tried to increase your budget from say for example I'll ask mi mi said 3K uh he's running at 3K so me here how how many times did you try to go from 3K to a higher spend and of course A lot of Times because everybody wants to scale but when you wanted to go from 3K to the next figure how much did you increase you went from 3K to how much did you increase the budget 8 to nine times so you like how how did you do it in one

day or did you do it over a period of Time how much were you increasing the budget in one day like in today you are spending 3,000 rupees how much did you increase the budget from tomorrow from 3,000 20% 10% very good so 10 20% is average can everybody agree this is what we are all told to do asked to do we all do the same way we I have done it you are not the only one I have done the same thing so um miir when you were spending 3,000 per day and then you

tried increasing and of course your performance is not stable that's why you are here so uh tell me This one thing that when you were running an ad present is you're running 3K per day how many ads do you have MI total and listen hear this out okay first tell me total ads first tell me total ads Mi now see Mii did not know this me did not know he's taking time to reply otherwise he was like very quick at replying you see the problem this is the these are the things that are controllable but

we don't do it why Because we have we are learning from YouTube we learning from Facebook groups we reading comments of people we are just consuming content from people who are not even practitioners and that's why it confuses the F out of us and we don't take the right decisions so tell me Mi I'm waiting tell me miir is on right on my target I'm just kidding just helping you mi that's it tell me how many total ads total ads 990,000 ads two ads total ads two so miir is spending 3K per day with two

ads now just a yes or no question M just a yes or no question are these two ads unique ads what I mean is they are completely different concepts or they are iteration of one same concept and you just have like a different color or a different heading or something like that different unique ads okay great write this Down at 2,000 per day when we spend an account on 2,000 per day we aim for three to five ads for stability out of which three are unique that's when when our ad account is spending 2,000 per

day and for whatever reason somebody is not willing to scale right now because business is not established for example let's say we leave it at 2,000 per day and it stays like that for a long period of time why Because number one ocm strategy second this number of AD creatives people just don't work on the ads if and now if you are thinking that you can scale this account with two ads to spending millions and thousands for whoever is telling you that and experience stability you will never do that math doesn't work now how many

of you understand this and now would want me to tell you why it doesn't work throw me in the chat and I'll tell You why it doesn't work like that okay I'm glad you guys are able to relate to it I'll tell you the reason why meta builds us on Impressions not reach reach is how many unique users are you reaching Impressions is how many times those unique users are seeing your ads so for example this is Rohan Rohan saw your ad Yeah Rohan saw your ad right he saw it once that's one impression he

saw it twice that's two Impressions he saw it twice that's three Impressions Rohan Rohan as a single individual saw your at three times so your reach becomes one but your impressions Become Three understood type one in the chat nothing fancy here very good so unique add for the Hindi people Unique unique Rohan indidual clear awesome Raj you had that awesome great superb now here's the magic the magic trick trick the secret button that nobody knows it's hiding somewhere inside the at the adset level and that button nobody can see only I can see just kidding

so uh here's what happens this is Ram okay Ram recently browsed on the internet something like say for example uh CTI marker is dead RAM browsed on the Internet or searched on the Internet or consumed content of for kurti okay that's what Ram did okay here's another user this is sham okay now here's what sham Did sham browsed on the internet for say uh pre-workout understood so two different individuals RAM and Sham R Ram is searching for or looking for or seeing things around kurti sham is seeing and searching for seeing things around pre-workout okay

these are their active content actively they're consuming around kurti and pre-workout actively at present right but here's what happens Sham is currently looking for is RAM is currently also interested in stock market sham is also interested in stock market but what are they actively consuming at present pre-workout content related to pre-workout and kurti RAM is doing kurti and he's searching for or looking for pre-workouts now you become you come as an Advertiser okay and what do you do suddenly on Facebook on Meta what do you do suddenly you interrupt meta is an interruption based marketing

platform you interrupt somebody in whatever they're doing because of that what happens is and because it's auction based how many of you seen the foundation of ocm awesome because it is an auction based platform you must understand that it is going to consider only it's not about how much my budget is of course it Matters I'm not saying it doesn't matter it matters but I'm saying it's also while it's considering budget in the auction it's also going to consider plus also a relevancy and relevancy comes from what relevant in regards to not your just product

but what you're are saying in your ads what you say how you say that's the relevancy that we are talking about here now while just two other people may be different like they may be browsing now that Example was extreme like two people are just browsing cross completely different content however what happens is that when we run one single ad or two single ads now this will now you'll understand when we run one single ad and two single ads and we try to scale exponentially without new winners and unique ads here's what happens we start

to our frequency Rises have you ever seen that guys have you ever guys noticed it if You have seen this metric frequency the frequency increases as soon as we increase the budget why I'm not saying it increases by a lot but it increases a little bit right but why why is that happening because our ads are not going to Unique Individuals why because we are limiting our reach how are we limiting our reach by focusing on uncontrollables Firefighting one day we'll increase it by 10% our Roi or our roas goes down from 2.5 to 2X

and we like oh my God I'm going to lose money and we shut it that's number one not giving enough time number two we only we only have two unique angles running at 3,000 rupees like miir is doing if I was running an ad account for three with 3,000 per day and if I if my game and my emission was to scale that ad account from say for Example from 3,000 per day to say 30 10,000 per day I would keep testing new ads until and unless I find a minimum of six to seven unique

winners and then I will also have two three out of those unique winners out of the six seven unique winners two three of them to have more iterations or variations of the same creatives so I'll have a total of 10 creatives around seven unique out of those 10 and that's when I'm going to Like while I'm testing new ads how I'm going to simultaneously scale it why because you and I we are different individuals RAM and Sham are different people they understand things differently while Ram is more inclined towards Kurtis because that's his identity sham

is more inclined towards pre-workouts because that's his identity he likes to explore those things in those areas why because he's a work he likes to work Out he is more into muscle cars Punjabi songs different personality and you on the other side let's assume that you're selling something that both of them require let's assume stock a stock app stock market app but because the style of advertising is only going to attract one user or one type of user you are going to restrict the reach you're never going to have stability why because you're not working

on the Creatives understood because you're not working on the creatives keep listening to me and your my is going to be blown and then we'll start with the Q&A this is the next thing I'm going to tell you is going to be mic drop okay common there's nothing I'm not telling you something fancy I'm not saying anything fancy I'll tell you to be honest the day I took my funnel from 0 to 1.5 CR in like 12 months and then I lost it all when that happened right that failure of mine made me take a

few steps back so when I took a few steps back I had I had the opportunity to zoom out and see what went wrong and that's when I started to realize that the reasons why PE there are many reasons people fail but the reason why I think people fail in marketing advertising is because they are too much geeking on Performance Marketing metrics and sorry to break your heart I don't think that those will ever make you the best advertisers out there I don't think so I'll tell you what makes you win MI let's come come

back to open targeting solves a lot of things zrj yes but not just targeting it has to go hand in hand wait for the next two weeks wait for the next two weeks and your mind is going to be blown away with everything when I share the Sops how you optimize How you run and I'll show everything to you with the cas that's when you will everything will be like will completely make sense to you right right right now you guys have gone through only like uh till the uh the foundation the psychology behind it

yeah but but I'm just helping you build your foundation strong that even if you're not a part ofl Academy in the future at least you know that you'll remember Rohan forever like he talked about things that will be Always be Evergreen in advertising so here's what I want you to understand uh let's come back to miir as an example so miir was spending 3K per day with two creatives unique creatives but two creatives right and Mii tried to increase the budget as he told me in the chat that he was trying to increase the budget

by 10% every 2 days right so we can Mi we can conclude that in one week Your ad account went from 3,000 per day to say for example 4,000 per day in one week yes or no very good when me did that in one week Mar when miir went from 3K per day to 4K per day in 7 days he still has two ads now his performance is fluctuating and of course he's not seeing the consistency in performance What could be another way for me to spend the same amount of money 4,000 per day but

in a better way because see what happened after seven days me realized God I'm increasing my budget by 10% every second day so uh overall I spent how much overall I probably increase it like in a week's time how much did you spend because you were spending 3,000 per day but it's not that you are spending 4,000 per day for 7 days you were spending on day one you Were spending 3K on day three you went to 3.5k on day six you went to 4K probably that's how you increase right some something like that and

when you're doing this how much did you spend like you spent 1,000 rupees extra for two days and then you spent uh 2,000 extra so you spent about 4,000 extra in the matter of 7 days are you guys following through he did not spend 7,000 extra he spent 4,000 extra because he he's Increasing the budget 10% every second or third day yes one in the chat great awesome so if you divide 4,000 rupees which he increased the budget by 4,000 in 7 days total in seven days that's how much he increased the budget in seven

days if you divide that by seven how much is the daily average guys who's going to do the math uh 600 we can say or 500 500 okay 600 600 571 yeah 600 so technically the average by the end of 7 Days comes out To be 500 600 bucks per day extra right here's what you should have done me not this not this you should have launched a one one three which is a creative testing one campaign one adet and three variations of one unique creative testing a new ad creative a unique concept and you

can do it with 500 per day because overall in 7 Days that's how much you are spending more so you'll Spend 3500 extra but guess what happens as a result of doing as a result of doing this you now end up chances are you end up finding a new winner now when so you have spent the same amount of money so from the ad accounts perspective you have increased the budget and let's say if you are able to find a unique winning ad creative now what do you do you take the one combination that you

won and you if assuming if you're doing ocm and you put It in the master adet and now what do you do you take the budget off say for example 500 per day you remove that 500 because you have shut off the 113 and you take that 500 rupees you increase this budget to now 3500 per day with one new ad creative and suddenly how much did you how much are you spending now here 3500 per day if you were doing this at 1,000 per day the test at 1,000 per day that's fine you can

increase this to 4K per day but Now you have one more add over here and suddenly you will realize that you now have you have more marketing angles that are tested and your ocm is only getting feed in by All The Proven Winners the a players that's how you do this that's how you do this if your mind is blown by understanding that I never thought about it like this then type MB in the chat give me MB in the Chat this is the problem you see this is why stability doesn't happen because because people

don't see uh and it's okay like I'm not trying to pull you guys down on anything okay that's not what my intention is and I'm sorry if that's how I'm coming across but my intention is just to help you my intention is to not make not make you make those mistakes that I made right not make those same mistakes because advertising is is science and if you Understand that science then it's it's simply cause and effect because whatever we like it's the effect of whatever we do that's what advertising is if you're only going to

increase the budget if that's the cost that's what we're doing then the effect is going to be like that but if we increase it together while we are increasing the budget so overall the ad account budget increased so if me would have told me that take my budget from 3K per day to 4K per day this is how I would have done it I would have not increased the budget of the main ocm say for example to 4K per day I would have launched another 113 with 1K per day if I would have gotten a

winner then only I would have thrown that inside the one one uh the main Master Campaign which is the ocm in this example otherwise in case I would have lost then what nothing I will again I'll shut that 113 I'll go back to another test the next week I will launch One more test I will not touch this till the time I have my qualifiers met that makes me scale ready and the reason why is because when you scale your impressions are going to become going to be more which means that your unique users reach

is going to start to become limited why because you have limited ad creatives and meta uses what AI image recognition model the targeting happens at not the adset level but the ad Level so when you have limited art creatives it's only talking to a specific group of audience and it does not believe that anybody else apart from this audience is going to get attracted towards this creative so it's not going to serve your ads to newer people so your frequency will now be even more higher than anyone else because of this reason and everything breaks

so creatives need to grow together together that's how you have to Plan your skill okay so hon is asking um can we say if he start seeing reach to increase its time to add more unique ads yeah I mean it make it a habit now that that you have to sit and wait not that you have to uh uh sit and wait you have to be like you always want to scale right and um it's like if I'm my mission is to and I always say this and in one of the videos I was lesson

I was recording today and in in that lesson I mentioned this that I always say this that don't look at Daily budget when you look at scaling look at monthly budget it makes your life very very easy okay so for example right now me is spending 3,000 rupees per day so we can round it off to say for example he's spending one lakh per month okay and if me comes to me just an example if me comes to me and says Ran hey increase my Budget then and I'll be like okay how much do you

want to increase he'll be like say for example he says take it to 4,000 per day so I will tell me no that's not how the math Works tell me monthly M will tell me uh okay it is currently one lakh per month I want to take it to 1.5 lakh per month okay so this is the monthly calculation I'm going to be like okay now you will start spending 1.5 lakh per month consistently from after 30 days why because in the Next 30 days I'm going to test a few bunch of things here and

there I'm going to increase the OC's budget so you'll probably spend say 1.2 lakh 1.3 lakh and then once we have those tests done and everything dialed in your master campaign reaches to 1.5 average for example and now I'll come back to you and I'll be like okay now we have this dial in how much do you want to increase more you're like this much okay let's go because ultimately you are any never Able to scale without this because you'll increase the budget for 10 for like two days three days then you'll suddenly experience a

fluctuation in 24 hours for 48 hours then you suddenly decrease the budget and then you'll not let it let it run and it doesn't make you grow offense is the best defense in advertising in business building you don't want to step back you want to push forward you want to go aggressive like The way I did when we had this goal established for the business that in this one week we want 350 sales that that was our goal because our monthly goal was 1,400 to 1500 sales so we divided that and we broke it internally

within our team to 350 in a week when we did that we had to do whatever it takes to hit that Mark so even when our cost to acquire a customer Rose from 350 to 450 I did not care Because anyway it was within our Target cpri that's number one but second I still increased the budget and I doubled it the reason is because I was looking at my total results I was like no I don't care I don't care profitability is going down I don't care increase the budget because we have a goal to

meet simple and because now the business model is Al also dialed in so every customer is worth more to the client client is able to make more money as a Result everybody wins performance becomes more stable business wins at the end of the day it's not just about my hook rate is better it's about businesses winning which is what matters all right should I drop the mic all right awesome okay no not AB testing no no no Raj we don't do AB testing standard simple three ads when you go through the week two week three

implementation very simple you'll learn That okay so I'm going to pull up the Google form now and I'm going to start with a quick round of Q&A okay all right so we have the first question from uh okay we have the first question from miir question is this uh Raj please throw uh I will appreciate if you follow the instructions and guidelines so any question you guys want to ask me you Have to throw it in the this you have to throw it here okay in the Google form otherwise I it becomes a mess so

m is asking uh CPM high on video static and catalog okay okay let's see he has put in a few things so first thing I want you to understand is clearly okay that how do you define CPM high and how do you even know how how do you reach to this conclusion that CPM is High how do you reach to this conclusion how do you know it's high tell me what's low tell me what's low how much your CPM by the way mi tell me your CPM other Advertiser same product CPM 200 very good what

works for someone may not work for you create your own path that's why I told you the biggest thing the worst thing you will do to your business the worst trust me I have nothing to gain From this answer everything is your for your benefit the worst you will do is when you learn from other Facebook groups or you learn from other free YouTube videos I'm telling you that I promise you I have been there I have been there where wherever you are right now I've been all over the place okay because it just creates

confusion now having said that let's understand but I'm not saying that your CPM cannot go down that's not what I'm Saying but I'm saying that this creates a race now you're trying to fight cpms and you're you're not understanding how to fix the performance because you are not focusing on business building you're focusing on comparison somebody's getting a 200 I want 200 too so I want to ask you this you're running video ads or you running image static what are you running okay so high Cpms are only because your ad quality is not good okay

I'm I'm saying only I'm not telling you maybe I'm saying only 100% okay uh there is a recent ad account we took over a client we onboarded some time back uh that client uh that client's uh suim how much was his CPM if you can type in the chat I forgot his CPM was 900 and how much is the CPM right now I did not check it And all that we did all that we did was we did better ads that's it and so far we have not even done like our 10% like what I'm

saying is we have not written a new video script we have not ideated A New Concept for ads we have not done anything we just used what they already had and we presented in different manner we launched carousal ad basically and this is what happened right CPM came down so cpms there are two things for You to consider when CPM goes High okay thing number one for you to consider is this I have 50 markers here okay so one thing is I want you to remember is inventory that's the first thing I'll tell you in

a second what this means second thing you need to understand apart from inventory is uh your budget and I'm saying budget I not saying bid so don't even fall for the Trap of manual bidding it's not going to Take you anywhere budget okay third thing is uh your quality okay these are the three things that you need to understand to fight the game of cpms okay inventory means that because meta is an auction B based platform every creative type has an inventory okay so if you are not utilizing carousal for example just an example then

you should because it has its own inventory similarly if you're Not utilizing static you should similarly if you're not utilizing videos you should so inventory is one thing okay second thing is is the budget why budget because the reality is the higher the budget the more it is going to recommend it's going to prefer to make that business win in the auction because uh higher budget and 99.99% of the times businesses are running Auto bits which is what it Should be and that's what they are doing and 99% of The Times They are doing it

because they don't even know it so they're doing Auto bids and because of auto bidding what's happening is they have a high budget so let's say for example you are running at 3,000 per day okay there's a let's say you're doing a 3,000 per day and there's somebody else in the same Niche running at 10,000 per day right you both are doing Auto bids Which is what it should be so very good but this person is going to be preferred more most like this going this person is going to win the auctions more because it's

on auto bids because it's on auto bids okay that's why so it's going to just drive highest volume or value and because this person is giving more budget this person is going to continue to win and listen to me Mi acknowledge this because I don't want you to make a blunder I am Not saying any one of these I am saying all of these combined do you agree I mean do you understand typ one in the chat if you do okay yes awesome so it's all of these combin not just one thing so don't end

up taking a decision oh I want to just increase the budget to 10,000 you have to follow the strategy I told you otherwise it's it's it's a problem so uh so that's and there are actually four things your uh your campaign Strategy this is the fourth thing so with ocm basically what you learn with ocm basically is you learn this understanding the psychology of this this and even this but the quality is more about ads okay and why do I say campaign strategy and this is pretty much I think after the campaign strategy is sorted

this is the next important thing and the campaign strategy why do I say it is important in CPM High CPM is because for Example are you using interest based targeting me open okay great anything you have uh is it 18 plus both genders male female okay great so fantastic so that's out of the uh equation so the only thing that is left for you to dial in how many axes do you have by the way inside that two aess why do you have two Aess okay so start following the ocm when you go through the

week two week three start implementing it step by step and just completely watch it first then start implementing it otherwise you will not you will get stuck in between okay so uh and now come to the quality which is the biggest driving factor in high CPN okay or low CP the quality of AD creatives do you have your let me review your ad if you don't Mind I can review your ad right now I usually don't review ads like that but I'll just take because we have been talking about you coincidentally today uh if you

can uh share your ad either your ads Library link maybe uh or you can share a Google Drive whatever right now so I'll play the ad and I'll I'll tell you why this is there is a problem like I I can tell you exactly why in your ad because I have like ads is my biggest strength Some of you guys know it who know me from before like that's my core strength area campaign structures I had to solve because everybody was facing that problem so I did it and he has a question I have 30

plus products which product to promote all or one it's completely your choice man like uh if you want to promote all promote all why not but one step at a time right test one then take it forward I'm using always open targeting scaling Campa a Cost result High ORD volume is down because of not managing it properly I'm stock on 7 to 8 per day answered with creative and budget scaling together hand inand how to calculate Target price on Facebook as including okay cogs score charges RT charges see I the way I look at it

is uh we look at it as an average okay like average so how to calculate this is uh how to access just uh share it in the Google form the link or you Can share the link here with me share the link here I'll open it on yeah okay not ads manager link I'm saying the ad Library tell me the ad give me the ads Library link the ad manag okay so uh yeah so I was saying that uh how to calculate Target price on Facebook as profit profitably including all costs like cogs Coro charges

and RTO charges see the way to do that is to this is a very good question I'll tell You the way to do that the way to do that is to come out come up with your average average cost of goods so like average which mean which includes your all of these things basically right so you can include the corer charges you can have separate if you want to usually people keep it separate but whatever so you can come up with the average of it and then have your average order value and how do you

calculate that is by like this so say For example you have 10 you have three products 1 2 3 these are three products here and this is a long-term thinking this is how businesses should actually think so your product one in one month for example one month it sells at it sells three units in one month product number two sells five units and your product number three sells two units right now what you do is you take out the average Cost of all of these average average average of these cogs RTO your shipping corer charges

Etc everything average if you have three products like this and depending on how many products are moving in a month and you set an average you'll get an average number say for example you get an average number of 100 rupees okay now some products will have less than 100 rupees some products will have more than 100 rupes but your Average is 100 right so you have this average idea now what you do is you work on your average order value now you look at okay if I'm selling these products say for example this average order

value comes out to be 1,000 rupees this was selling at an example it is not going to make sense but you'll get the understanding say these two products were selling at 2,000 Rupees this is was selling at 500 rupees this was selling at 1,000 rupees so my average came out To be say 1,000 rupees so now I know that my aov my average order value throughout the month is 1,000 rupees because I have multiple line of products I'm selling so I have 1,000 rupees aov average order value and my average cogs and everything together is

100 rupees so now I am building my business and my math on the entire endtoend average not one product or two products is that clear and if it also Blew your mind away then you can type MB for me in the chat that you never thought that the calculation should be done like this okay that's how the calculations is done and this is more for e-commerce like uh for digital products it's the py psychology is the same but probably there are less things to look at because in in digital products you have more like onetime

costs and then there are some tool recurring costs and that's it Right so yeah awesome so that's how it's done now now uh let's review this ad quickly and then move to the next questions good old days reviewing ads I like that yes sure rul uh not right now maybe let's do a session on it it's a good topic it's a good topic and it's one of my favorite things to do actually there's not much honestly like like you can just you I'll tell you majority of Things when rul when you look at things like

uh when you are applying cro and you're using Ms Clarity majority of the needle like it comes from your hero section so majorly it's like that and I'm all always focused on how much can I improve the hero section more but it comes to a point of you know when your when your offer is good your product has demand in solving a burning problem it just sells it just sells I think these are complicated things to complicate the World but yes it's a good topic I am very much I enjoy C so yeah all right

so that's that uh we're going to review the ad Mi you're okay right uh of course s yes sure uh you you're okay right if I play this in front of everybody just want to ask you you can say no but say something uh I don't know okay fine Okay let's check it out I'm just going to uh review the video ad okay nothing this is our ay linen short CTA it is lightweight unic crafted from breathable linen it offers effortless comfort and gives the best looking Chic summer wives it has the details of Mandarin

collor with regular fit and perfect 34 sleeve for this summer it can be worn Solo or lay it pays perfectly with jeans leggings and palaso pants it's good as Casual formal ethic or also you can just wear it to your worker College okay so by looking at the ad I can tell you the problem here's the problem this this is the reason why I'm building iel Academy this is the reason money I know a reason of course but I'm telling is something has drives me more here's the problem who knows what this means This is

ideal customer profile okay now you want to understand that ICP is not just done for a brand ICP is not just done for digital products ICP is not just done for service businesses ICP is for every product of every brand which means that if you have say for example this case one CTI yeah my marketers have stopped working with okay yeah good so if you have ICP and uh say for example you have a Product called CTI right this is a product that you're selling you want to create ICP which is your ideal customer profile

for CTI for all the ideal customer profiles you can have multiple icps nobody is saying you can have one your one can be the the top priority ICP but you can have multiple icps why not right so for example in your case Mi you get multiple IPS one icps one is uh college girls one Is girls in mid-30s one is ladies in mid 40s one is sisters one is girlfriend you see what I'm talking about you got the idea yeah I mean I can keep going on and on and on but you got the idea

the reason why you want to have so okay so ICP is created before you even launch a Product you don't create your ICP after the product ICP is done before the product this is the first step we take when we onboard a client so the first task our clients they need to do is to create an ICP I mean they don't know how to create one but we ask them a series of questions so that we get an idea of how much they know their ICP and then we can see how much can we increase

the market and the reason why is tell me this Thing me here and everybody else I want to ask you do you guys think that this ad will attract a person who is like a sister a brother a brother buying for his sister do you think this ad will attract that person do you think that this ad will have a chance to attract a women in mid- 40s do you and the these are just random things I I've written here like you can Have probably 50 of these idle customer profiles Target a probably 50 of

these because this is like like anybody can wear right so the problem is that when you have your ad only speaking to one Avatar which you have colle going girls you are limiting your potential to sell because you're leaving these people behind that's why you need new ad and new ad Concepts right so that's one second Second now hear this one out the moment you have say for example you are going after one ICP which is College college going girls so if you're going after college going girls for example now even inside this category of

Avatar you have subcategories one could be people who what color they like one could be people who uh what kind of you know affinities so what kind of uh uh what style of what style of Videos they like what style of clothing they like like the style which means what I'm saying is right now uh this lady out here in the ad the model is showing an ad with wearing say you know a specific style of clothing but maybe you are only attracting to one set of user who only likes that kind of clothing but

what if there is somebody else who probably want to see your CTI and on a you know maybe the person is big in size then so you Want to show that maybe you want to style it differently you want to show it in different styles you know wedding parties corporate setup so it's a different approach to attract the same Avatar which is what increases your write this word with for me in the chat it increases your T okay right that in the chat guys I don't want you guys to forget this ever that's why I'm

making you like write it so that you'll never forget it Write it use that muscle memory write it Pam yes increase your time that's when your performance will start to stabilize at scale me when you are hitting the market from different angles for different people the same product but for different people you get what I'm saying this is how we are able to do what we are able to do with ocm campaign structures are minimalistic so we don't have to use our brain too much because so simple we set monthly goals so we are Not

increasing decreasing every day that was just one case study that I did but usually we don't do that we know okay what's the monthly goal like in this month I want to spend six lats on ads okay 20,000 per day yes we go we do 20,000 per day and we leave it we leave it we don't touch the budget at all because they're good days some some days are bad some days are very good but average comes out to be the same by the end of the month and we meet our goals How come because

we have 10 winners who are attracting a big Tam here like big portion of our total addressable or available Market size total available Market as a result our performance is very stable this is how you win the game of advertising and also business building how much will you pay for such kind of a knowledge whatever comes to your mind I'm glad me what is that one figure that comes to Your mind for such kind of a knowledge how much are you guys willing to pay moraza gives me the best answer Priceless so that says 15,000

okay great infinite ra says okay awesome rest of you guys you're not going to pay anything okay yeah prant I will I will just throw the question in the Google form okay so uh all right let's go back to the Google form okay so that's uh me here for you Danra says I got a coaching client spirituality a workshop link is this I was getting seven sales per day till last Friday but sales suddenly dropped I learned that to find problem go from back to front I was thinking is there any problem in landing page

last time you gave me solution to C acquisition either go for one lead Magnet or to work for Less pay okay how to find burning problem and begin coures face how to fetch data from let's start With the first I are coaching client spirituality Workshop link is this I was getting seven okay so I want you to please understand this and I happen to luckily work in the spirituality space kind of DJ and it was not so great experience it's one one of those rare experiences where we had to say our client bye-bye like we

can't work with you like we had to literally fire the client uh spirituality space when we look at right it's a very uh complicated Space because uh it's very crowded so uh it's very high on Market sophistication so you want to understand the sophistication levels and uh when you are saying in your landing page that conquer Health money and relationship challenges now what happens is that because spirituality is a very very very highly sophisticated Market you must understand that what is going to work in this kind of a market is much more something like which

creates some sort Of some sort of a new mechanism that's number one new mechanism number two is uh specificity specificity so for example how much so you are saying Health money and relationship right instead of that if you turn your focus and focus only on money the cost may be higher not as low or as you want it to but it'll still be better performance will be better because this Is a very competitive market so you go with money for example or health for example just one main thing don't look at anybody else okay people

don't understand Market sophistication so I'm just telling you that so you look at one thing so same money and then you create a unique mechanism that how is this different and then you have to use the power of naming you have to name it correctly how many of you like the word peaceful Prophets peaceful prophets Workshop you have no idea the what the importance of naming is here you go Prashant this is for you you have no idea how important naming means is it's very very important very important like more than you can ever imagine

there was one client they still we working together she just kind of launched and we are trying to help her build her business we don't take launch clients anymore at least uh but we named her Uh we named her product as confident conversations how many of you like that confident conversations like it so it was a name that I uh came up with an idea of course and uh confident conversation is doing really well so it presents your uh uh it presents your product in in a way that is that is something new and when

you are in a very highly sophisticated Market you have to present it like it's new not by saying that you will get 50 things not by saying that you'll get 50 things but by saying something which actually is perceived to be new and different right like for example you'll see in my workshop I'll give you because we talking about Workshop funnel so in the workshop you'll see that in my workshop do I am I giving any bonus in my workshop any bonus there is no bonus in My workshop what will people tell you people will

tell you to give bonuses stag the offer value but I'm not doing it why because I understand my market so well because I know the market sophistication level the awareness level I understand that beautifully and because I've practiced this skill like a man M man for like two years when I was not promoting anything out like through ads this is the benefit of when you work in silence right like when you shut Everything up and you just work and work and work and work and work and that's what happens so I generated a lot of

case studies and results for people and when that happened I start to learn okay what's working why it works then I started to document create Sops and learning processes so that's why so this is what I can say that harness the ancient power of akashic records to shatter karmic change okay now first Thing you want to understand the awareness level now this BR brings me to the next important part awareness level when you're saying akashik records you may not be able to make somebody feel understood what do you mean by akashic records what do you

mean by that the client wants everyone to come that's everyone to come that's why we wrote like no no that's fine you mean Health money and relationship right that is fine okay let's keep Health money and Relationship aside for once but tell me about akashik records see clients the problem with clients is that clients don't understand right so as an agency owner you need to have a skill to explain things to your clients this is a skill you need to practice because if you will not be able to explain things to your clients your clients

will never do things you are asking them to do this is Reality check this is a leadership skill right this is required Okay who wants me to overd deliver again let me show you how how I can simplify this okay my secret weapon here's what I do I use cloud. a and I use the paid version okay this is what I love so I will tell CLA that I have a headline for You you are an expert copywriter in direct response bcode the market uh no not VOD simplify the below headline keep it in simple

English very important third grade so the original headline reads something like this harness the ancient power of akashic Records to shatter karmic chains Heal deep wounds and manifest your dream life now check this out okay I'll say give me 10 versions okay so next thing I'll do I'll just copy this second I think there's too much of content here it's not required what's uh what's the average CAC right now for this 99 Workshop U dhanraj yeah so let me tell you it will be it will be around 400 yeah you can do it better and

then probably bring it to Around 350 Maybe but at scale it is going to rise so don't have unrealistic expectations also but uh do what I'm doing and you can probably see an improvement so I'll say list down okay let's try it this way I will share with you a landing page you need to list down benef the product the features of the Product the benefits of the feature right I'll say this much I'll be like here's a L okay the product two-day workshop on akashic records features of the product two-day online workshop dates etc

etc etc Guided by energy coach sweetie Merchant benefits of the features two day online Workshop convenient access From anywhere Focus learning over two sessions so it's every feature has benefit right so it's telling you the benefit of every feature specific dates and times guided energy coach okay so whatever now what I'll do is I'll come here and I'll say please share a list of problems this uh list of problems or pain Points this product can potentially solve right 25 problems now by the way you have 25 add ideas here okay thank me later on this

but here's what I'll do I'll pick this one up I'll like here you go share which ones are the most common share the most common One out of all you see what's going on so even in your ad your entire landing page copy even though you are saying everything in the at the top but overall it is very much evident that mostly it is focused around money as the main problem it's something to do with financial struggles and the review is done in front of you right there are more series of problems that I have

that I follow when I do this but uh and you know you can't be blindly like can't can't take whatever the AI tells you blindly but I know that I do this a lot so persistent Financial struggles the issue stands out as the most common for several reasons it's mentioned multiple times throughout the landing page this is what it's saying the second day of the workshop is entirely dedicated to money Karma healing and abundance manifestation see several of the listed uh listed thoughts Uh keep you up at night relate to money problems no matter how

hard I work money just Slips Away we why can't I break free from money troubles I've tried so hard achieve so it's saying that commonly it's listed like six things and then it's uh it's it has listed like these things but it's all talking about uh money mo majorly several of the listed thoughts that keep you up at night relate to money problems no matter how hard I work Money just Slips Away why why can't I break free from money troubles I've tried so hard uh to achieve my financial goals but nothing works works out

for me I feel like I'm csed with poor financial situations then it says that fourth point is financial issues often inter intersect with or exag exag how do you pronounce that other life problems making them a central concern for many people the promise of no more money okay so I will Say you know what I what I am feeling here is uh one thing I can tell you that uh you must simplify this landing page okay because you are not talking to the masses you want to understand that you have to when the cost Rises

the the only way to reduce the bring the cost down is by increasing your reach okay that's the only way you can do that and the way to increase your reach is to address have your from landing pages perspective is by addressing more making It more easy to understand for majority of people that's the only way you can uh make make it convert better okay like for example in one of our clients that we have that in the communication Niche so typically in communication anybody here who is handling communication is or who has handled a

communication each funnel anyone no okay uh no problem anybody who never did okay that's fine so uh so typically a communication ises uh Prashant has handled so Prashant what was your was it a paid Workshop free okay so anyway so free is not a paid Workshop usually communication Niche will give you anywhere around 500 600 on an average maybe more also uh communication public speaking Etc it could be even higher for a 99 rup Workshop that's what your cost is going to be but the that we handle currently we are getting her an average of

300 less we have had 200 days 250 200 150 and this only happens because I understand the psychological principle very very well which is about Market awareness and sophistication and I don't just understand this I know how to use it okay so I know how to use it understanding is one thing using it is another thing so uh that's what I'll tell you simplify this Landing p is all that I can tell you that's the biggest tip I can give you simplify it you you simplify the landing page and you will Uh we'll see so

if rul you've handled if it's a paid Workshop you know the average C in the communication right so yeah so our client gets like under 300 so and we are just still waiting to increase but you know how these funnels are they need to dial in their upsell so we're baiting but uh I'm just saying that it's all a combination of many istic campaign structures and then all of these psychological stuff yeah okay so that's that uh last time You gave me a solution to client acquisition either go lead Magnet or work for L pay

okay yeah how to find burning problem that beginner coaches face like lead maget around webinar framework is only going to solve part of the problem so you want to understand that uh who is going to be don't think about a burning problem DJ that coaches face think about the burning problem your ideal Prospect is going to face because you are Intending to sell seller done for you service later on so you want to think like that so even if your cost is high to acquire a lead it's completely okay understood because your emission is something

else that's why I always say don't compare your results with anyone else don't compare results to anyone else no never do that just walk on your own path okay learn from from everybody but your uh numbers could be different for you right Because of your own goals and um Mission and objective you have so I will recommend you to uh to think about say for example for a done for you service you would want to want to get a customer who is running ads or is interested to run ads or run funnels basically so you

can create it on a webinar fun so you your target your total size is going to be smaller why because now there are so many people who are not Able to launch also so you will you will push them out why because they probably have not even launched but as a result of doing this you will get potential customers so maybe webinar show operates webinar show up rates webinar conversion rates these are your lead magnets show up rates conversion rates most burning problems right and yeah I mean just do that great now when you're getting

the ideas I want you guys to execute it also Okay how to uh fetch or pull data from Facebook using coding I know the no code way is there any guide I no I don't have I don't know and I don't fall for any of this anymore I'm out of these things okay so mtala says 8 September 12 September 1 campaign one asset broad two winner creatives until here all is good okay uh but the sales have been quite inconsistent for my us Drop Shipping Store some days Break Even some days Roas is 2.5 okay

okay see uh there could be many reasons guys so when anybody out here this is also for uh I have answered it okay but I want to give one answer because I have an idea muta so I'll just say it and this is for everybody else yeah you guys uh whenever you asking me some specific questions about a funnel or a business you're running or ads you're running then it's Better that you share the links with me because then because there could be multiple reasons right I really don't know so I'll see and then I'll

tell you exactly what could be broken for you so what I can tell you here moraza for in this case is uh uh work on your products the reason why drop shipping stores are very inconsistent is because uh number one of course one product and then they don't have enough ads that's one reason number two is they only have limited Products not a lot of products so they are leaving the market out aside like they're leaving a lot of the big chunk of Market target market out that could be a reason why your performance is

inconsistent it is that yeah so ad creative sols like I to in in one of the videos I shared I think recently on YouTube where I mentioned like eight out of 10 times uh a lot of problem is solved with ades itself like when people struggle a minimalistic so once we put a Minimalistic campaign structures then the next thing we do is like we do ad creatives and then it's solved like performance is like become super better awesome all right SAR is asking uh I have seen your ocm ad on Instagram when I clicked that

it is opening in default browser generally it is open on an app how did you achieve it uh uh okay I don't know the normal setup I did I have no idea s that in my Experience there are two types of e-commerce Brands the first is creative heavy yeah yeah yeah yeah so I answered this on email I think so I'll just skip this just refer to the email um if we got another winner and have deployed that to ocm when to kill okay you it why uh well because probably my uh target audience right

so my target audience is more serious like we are targeting marketeers right so marketeers Has a more High intent so when you're talking to a high intent audience because you're speaking with with a high intent market then usually these metrics are better like anybody else so that's one second is my load up time is super high like it's super fast you'll see it probably one two seconds and uh because we get it optimized properly as third party data is diminishing so we can say Google app audience will not be supporting meta ads for conversion vice

Versa it's going to change it's going to more it's going to be more like everybody's working together because ultimately everybody is feeding their own Ai and there's like one main Master computer which is feeding the small computers so that's how it is going to be if we achieve uh ocm level do we need to run another campaigns like cost cap or Advantage I'm not a fan of cost Caps or bit caps I've done it it's just B it just takes away Your piece Advantage Plus we I only we are now only doing Advantage Plus we

have stopped original we have switched to audience uh Advantage Plus all every account okay and it works well so Advantage Plus even if it's broad Advantage Plus even if it's single creative and we're testing with five assets single create uh sorry single interest still Advantage Plus yes so earlier this is a good Question so earlier what I was doing was I was uh I was not I was refraining from stacking all the different types of in uh ad creatives in one adet and we were having one adet inside ocm per like broad adet per creative

type like one carousal then one image and then one video and like that it worked well but then uh not that well so then we tested uh if we can just you know do this this and we tested it recently I think a few Weeks back and it works very well so my suggestion is definitely go for it if you have any creativ for the same product put them all in one asset okay use the same post IDE it will it will balance your performance and then don't look at creativ WISE performance wait for week

two week three which will be you will get th that access in like two days maybe and you'll everything will make sense to you only look at the average don't look at creative wise Performance look at the average the adset of campaign average what's the cost per result average what's my adset cost per result average campaign cost per result average and take your decisions from there okay that's why I need to start doing this sure sag yes uh Raj is saying good evening I'm launching campaign in fresh ad account okay so I'm trying to implement

ocm side by side my course so as of now uh I Started 113 okay so when you're launching start with 153 not 1113 okay how should I proceed if you've not launched it uh don't no no nothing just a type okay if you understood that great thank you uh abishek how do you calculate Target CPR uh should I tell you the answer that you want to hear or should I tell you the answer that you should hear Should both both okay ah want to just go to this calculator use this calculator go that and just

look at your competition here's the reality the reality is question number one that you want to answer question number one that you want to answer what is my break even okay say for example and how do you know your break even Point by knowing The margins really well right for a digital product it's pretty simple for a e-commerce not that complicated but a little more complicated say for example instance that everybody will understand if my if my product cost if my product is say for example 1,000 rupees right and my margin is like what my

margin like then I know that I can sell it at 1,000 rupees right if I if I get one sale at 1,000 Rupees I know that if my profit was 300 I'm okay to let my profit go that's the mindset I'm trying to explain that step one understood abishek step one and all of you guys this is a very good question by the way so Step One is the break even point now did you guys guys notice that I talked about Break Even which brings me to the second point when you are trying to anticipate

and calculate Target CPR the second Thing I want to understand that and I want to keep this in mind that I'm not going to launch and start making money right away I need to be okay to lose money okay so that's your mindset nobody can win the game of advertising if that person is not willing to lose money you want to understand and I'm not saying that you will lose money I'm not saying that that everybody makes money who knows how to do it but I'm just saying That approach is very different you know um

how many of you how many of you are scared of heights type me in the chat if you're scared of heights how many of you okay now even when you are afraid of heights tell me have you ever tried and like anything like probably you know maybe you got scared when you were taking a flight something like that Have you ever felt like that but you still did it even though you're scared of heights but you still did it you were scared of it but you still did it right you did it but you were

scared of it but you did it so that's the mindset you require when you advertise that's the second thing you want to know the numbers that you want but you should and that's okay if you what do you mean by courage how do you define courage What's the definition of courage courage doesn't mean being Fearless courage means being fearful but still choosing to do it anyway that's what courage means means so when courage means that you can be scared and that's okay because you're human being you're not a robot you're not a machine you're not

AI you are a human being so it's okay to be scared but you have to still push forward so you want to have this mindset to lose money that what will Happen I'll just lose money okay it'll hurt but it's okay so you want to have that mindset when you have that mindset you have a room okay how much can you lose so for for instance in that same example example if my capacity to pay for acquiring one customer was 1,000 rupees in the example previous example I'm going to I will be like if I'm

just launching because that's when I'm hitting my target CPR because I'm just launching then I'll be like but what is The maximum I'm willing to pay maximum I'm like uh say probably 1,500 so I lose 500 rupees and I'm okay with it like I'll just try it for a for a few days what will happen the worst case scenario I'll start to lose some money and I'll see how I can make it back but that's the best Target okay now I have mentally I'm prepared with my CPR the max I can take it okay now

what you want to do is this what I just told you the first two Things I told you is are the shoulds the two things are the shoulds okay now here are the other things that people will usually tell you or not everybody will tell you but I will tell you here's what we know here's what we need to do I'm going to look at what is my what is my average CPM okay give me a number are easy Map give me round figure 300 400 500 like that 300 okay 300 this is my average

CPM 300 okay now I will look at my average CTR industry average within my Niche and Industry I can do market research to find that answer or the best way my way is to Simply launch and get the answers that's the best way launch your product Let it run for one week it's okay you lose money lose money no problem you're not losing you were probably losing 5,000 7,000 rupees it's okay you consider that that you are paying pay money to someone to tell someone that hey y your bottle go and get me this data

so think that you're ging money to get some data so it's not losing you will win with that data okay so if you that's the best play but if you can't do It research and you'll find your answer average CTR is say for example 1% typically so 1% okay so how many clicks if 1% CTR what guys thousand people not 300 is not the Impressions that's the CPM cost cost per mile that's 300 impressions are th000 so if the CTR is 1% how many clicks 10 right so keep that number in mind the next thing

I will look at is Now set a standard 80% aim for 80% even if it's 70 that's fine but aim for 80% never settle till the time you're around this okay at at very high scale it will be probably around 60% or less but you can say that 60 70% but like 80 is the I will Coach you on 80 okay 80% now my OBC to lpv rate is 80% now I will consider my landing page conversion rate what is that now I look at industry average if not industry average and if I Can't find

an answer then I'll run an I'll find the answer run ads and find the answer but usually you should be able to get an estimate so when you know the estimate of landing page conversion rate tell me the name of the product you're asking for just hypothetically OBC is outbound click hon yes I have created calculator for this Prashant Prashant know that's why Prashant you were asking me about the bonuses the Bonus you seen that YouTube video very smart yes so landing page conversion rate right Landing pitch conversion rate I'm I'm going to look at

that and U 99 rupees Workshop okay great so I'll be like for 99 now I can tell you that which Niche tell me the niche numerology I have not personally worked with anyone in neology but considering that it's More like a personal development kind of space so for a 99 Workshop you can expect it to be around 3 to 5% okay if it's average this is average you can be better than this and you can be even worse than this but this is average okay how many if you are spending 300 Rupees to show your

ads to 1,000 People 1% click on it means 10 80% people reached on your landing page means eight and let's say your landing page converts at 5% for example how many people converted what is the 5% of8 who will tell that in the chat it's 0.40 by the way but 5% of 8 how can it be 1.6 it's 0.40 right how much did you spend abishek for 0.4 conversion 300 so 0.4 0 is not one 0.40 is less than one so you spent 300 you've gotten 0.40 which means if you increase it to 600 you'll

have 0.80 still not one so you can expect it to be around 600 650 that's your target CPR in this example I'm not saying that these numbers are like you will have one you can probably have 2% CTR you can probably have OBC you can probably have 5% landing page 6% landing page converion it so then your and your cpms can be even either those but you see what I'm saying that's how you calculate this powerful if all of you guys found this powerful then throw me a p in the chat that's how you calculate

this okay awesome all right so just a few more questions and then we done how to target audience you told interest Target look like it's not work How to Target open targeting broad mutasa how do you test and uh ocm will answer that question week two and three how do you test video and Image Creators for the same offer same campaign yeah same campaign and that's it or else yeah I think muta I answered this also right so I I am using DGI this is DJI okay if you're testing testing only happens with 113 so

you're always launching one test at a time so you're testing one video at a time one image at a time like that okay so you never test two things together you test them separately am is saying what strategy we should follow for scaling in terms of allocating budget ratio wise new ads and ocm AD simultaneously Say we want to increase ad budget from 3K per day to 10K per day or 1 lakh to three lakh per day uh this is all coming from very complicated places top of the funnel middle of the funnel ET this

is from this question is from that mindset yes or no hon is it from that mindset or no so why are you complicating it you don't need to have like ratio you have To think like hey my goal is to go from now I'm spending one lakh per month my goal is to go to two lakh per month okay then you have a series of number of creatives that I will give you like you require minimum at say for example 10,000 rupees per day and you have like five creatives you are five a shot of

that so you want to First plan your creative test find a creative and then scale your master so whatever the winners you find the winners you put it In the master then scale it then you find the winners put it in the master then scale it find the winner put it in the master scale it that's how you do it it's a very different and a very simple approach it's not like you put 20% on this and usually I'll tell you that whenever we test something we test with a th000 rupees per day uh if

if clients are not high Spenders 113 pay other wise 500 per day and if you are a high spender then I'm we can test at 2 3,000 Per day also and then we can decide that the more the CL the account becomes more heavy spending like more mature the the testing becomes a little more uh like uh at high budgets because uh the C you know the cost per result probably Rises if there are not new products and we have same products and it becomes a little complicated at that point but typically this is what

we do uh mut live client in Kuwait they are doing ads with CTA as messenger closing On chats since the sales offline missing on the data Revenue corresponding to the adet so how do you handle this scenario I've personally not done this ever but I know this because a lot of people have uh shared this with me what I'll tell you is uh to be very honest you have to use offline data because you have there is no other way for you to map this because you can't otherwise how will you map it and uh

there is no no other way so you have To send the data back to meta okay earlier there used to be an offline conversions API so Cy but now it's all under one thing right but that's the only way got the answer what that's how it is done okay why the campaign are generating quality lead in the second week as I did in the first week of launch because of the reasons I told you people do something and then they Stop right so Sunil I'm going to ask you a question how much budget are you

running per day how many creatives do you have tell me honestly all three are unique okay so I think your creatives can be better if your performance is not stable are you doing broad targeting or you doing interest targeting which one what are You doing okay what sort of Interest layered targeting stacking interest narrow targeting what what are you doing exactly break down your campaign structure so guys when you're asking questions right be specific on things it'll save us time I tried everything in eight months okay wait for ocm week two three your answers you

will find your Clarity there okay you'll find your Clarity it's Good that you're doing single targeting but you have to follow a system to ultimately have some stability in the performance guys trust me I'm on your side I have been wherever you are currently going and whatever you are doing okay I have sailed on that same boat for years and I can tell you that ocm will solve a lot of these problems for you okay so 24th is uh question is Anil as you always say if you want to scale You need a business that

is scalable and solve the mass problem yeah like anaro mentioned correct however in my case uh the product is solving a human digestion problem okay which might not need to be as scalable as a communication course yeah so how can I make such a product scalable in the Indian market so very good question you're still there Sunil uh go through week 2 three uh when you that's launched start Following ocm your performance will get better but you have to follow it end to end okay it's like end to end yeah so this is a common

issue just follow what I'm saying uh so uh Anil what I'm saying here is this one reality is this that some products cannot be scaled after a certain while that's one actual fact okay and I'm not here sitting here to sell you that oh follow my process and you can scale your Digestive product to this much just buy my upsell worth 2 L rupees that's not what I'm here for I'm here to tell you what the truth is that's what my job is as a coach to tell you the truth and the truth is that

some products cannot be scaled after a while there's always going to be a limit because there's a limit to the demand okay it's like you can sell as much as milk you want because every household requires it but then it has its own challenges so that's One thing you want to always keep that in mind second thing but still to answer your question that as an advertising expert how can I ex ex approach this game and make this product even more scalable how can I come up with my creative inputs that still how if I

had to how will I what's that one word my iel Academy people what's that one word that now I'm going to use in the chat come on come on forgotten already You forgotten what how do you open a new market okay J solve uh okay I think you guys are not getting the question maybe let me answer this if my marker works that is so right now anil's product is solving a digestion digestion related problem okay now what the the way we think is And how that's how everybody thinks like when we launching something for

the first time or we doing something new and let's say it's a new product you are just entering into the market you will go after problem aware audience right that's how we think that's how we think we'll be like hey facing digestive issues that's problem aware audience correct yes or no is that the way you are thinking or You were thinking that's problem aware right then now this is awareness levels the this is from awareness level let me now simultaneously match this with sophistication level okay now you also want to understand that when you are

diving into a product which is very commoditized for example digestive issues are like very it's like a commodity space of commodity it's like every it's a very common issue so it's a Very big problem and at the same time because it's so common there are so many different types of solutions available you want understand that also so I'm going to look at what are the kind of solutions available and I want to educate myself on this that what are the different types of solutions people must have tried now the reason why I want to find

the answer to that question is because this will make me understand how Much is my audience solution aware very important question in these kind of markets okay to answer in every Market but in this market how much are the solution aare which means how much do they know about the solutions that I'm selling or other solutions that they have in the market if not that solution but other Solutions adjacent markets similar Solutions so I want to focus on that this is from Market sophistication why do I want to why am I saying Market sophistication because

once you know that then you realize okay what how how skeptical the audience is probably and you need that information okay and then what do you do you start opening your Market how start top tapping into unaware Market Anil you always come up with questions and when I always throw you ideas you go and make a lot of money Okay so I have an idea and I'll tell you that right now for a digestive related problem how will I open unaware Market while everybody's going after problem whereare here's what I'll do I'll go after a

I'll go after a different market I'll go like gastic issues gasc issues leads to headache I just opened a new market I'll go after this market now It's a different problem it's a different problem right completely different problem right right now you're looking at direct directly product aware problem like problem that directly your product is solving right from that angle but the moment you think about not the problem that your product solves but what are the things that happens as a result of somebody not solving that problem what is an outcome of staying the same

what Is the outcome of that what is somebody solves a problem great but what happens if they don't then you like if they don't solve the problem they'll experience headache if they don't solve the problem they will they'll have mood swings if they don't solve the problem they'll be like they they'll be very uh you know uh in a public place and not very happy with what can happen right so these these are all markets this is how you increase Your Tam right every ad when you create your ads around these kind of approaches different

approaches from different angles you start to create new market and an unaware Market is all always moved by one thing so you open this unaware Market from this angle that oh somebody is not aware that okay did you know that you your root how often do you get headache can I ask you like I get like every second day how many things have you tried I've tried Everything that you can Under the Sun okay can you imagine if I would you agree if I told you that your gas or your digestive issues your gastic issues

are is the reason behind never thought of it let me tell you why then I'll provide some undeniable proof to what I'm saying and I'll drive my point home now but you want to understand that unaware Market moves is moved and I feel every Market but mostly unare Market is moved with something Called as mass desire so you have to use Mass desire all also Mass desires are usually you will find them inside invisible motivators hidden motivators behind why people buy what they buy so the answer to the question to the mass desire is going

to be why do they want it you'll be like because they want to get rid of their digestive issues Then my follow-up question is why would they want to get rid of their digestive issues they like because they feel B they're in pain so why do they want to get rid of their pain because then they are not able to work properly and not able to focus on their work why do they want to focus on their work and they are they want to focus on their work because then they should so that they can

perform better at work why do they want to perform better at work so that they Can uh uh they can make more money why do they want to make more money so they can buy things for their family why do they want to buy things for the family so that they can feel good about themselves and make their family proud why do they want to do that so they can lead a happy life meaningful life purposeful life Mass desire now of course you can't say that hey solve your digestive problems to Lead a purposeful life

okay like there's a way to do it but I'm saying I was that was an example but did you understand so you have to have the flavor of mass desire along with the market unaware market and combine these two things together that's when the magic you unfold the magic watch carefully my marketing and you'll find a lot of mass desires that I used okay and I I'm openly going to tell you because it is what it is and I'm I'm my objective is To make India better at marketing that's my personal goal and uh if

you can guys can learn from me then why not yeah panic attacks that's was a good one Raj yeah both say skin acne yes abishek was also right you can relate digestion to skin acne K that's awesome so now go on and make a lot of money okay that's what it is that's how you open new markets and that's how you make it scalable okay Prashant is saying how do you read The Meta as data for example If CPM is high or CTR is low what are the exact steps we should take okay the first

thing I want to tell you is prashan that I look at the CPR if my CPR is good I don't look at anything else I shut it out I step out of the when I look at the average I don't look at ad level usually people will tell you start optimization from the ads first thing with ocm it's one campaign one campaign one master adet end of story so what we look at is cost Per result average that's it that's what we look at we look at that and uh we move from there let's say

uh the cost per result average is not where we want it to be then we start looking at other things for example uh I'm not going to look at CP M and stuff the first thing I'm going to look at is my CTR so I'm going to look at the straight metrics that will tell me if my ad ad is a problem or if my landing page conversion it is a problem I don't look at cpms First CPM is probably the last thing I look at the reason why I look at C first is because

it will instantly tell me if my ad is a problem because if my ad is a problem not connecting with people then I just I know the answer I need a new ad and people I think they run away from working hard because new ad needs hard work and every nobody wants to work hard so fun that's the real story but that's what it is got the idea idea so CTR That's the first thing second thing after CTR the next thing I'm going to look at uh is uh is going to be my landing page

conversion rate if my landing page conversion rate is going down or it it is down then how much it should be then I know my offer is not good my product is not good my copy on my landing page is not good my landing page needs to be optimized it's not loading up fast I need to optimize it I'll all the things To make it better once I solve these things then I'll look at cpms because CPM is a never-ending battle and you don't want to break your head just to bring your CPM down CPM

is a stupid metric to look at to fight your game and the reason why I say that is because uh in 2022 I was working with an agency and uh when my cost started to go high they kept telling me CPM is high CPM is high CPM has do this do this like okay then they'll like don't exclude purchases I Don't exclude uh we are not going to exclude purchases because the CPM goes high but bloody hell it doesn't make sense you would want to exclude purchases because why would you want to show the your

add to same customers when you have no five products to sell you only have one thing to sell you want new unique users so it just logically does not make sense and when meta does retargeting on its own which is not from today it is being it has been doing it From us three four years as far as I know maybe longer but that's what it is news flash so you don't want to fight the game of C ppms but you want to fight the game of your business goals so you want to understand if

your clicks are not happening your ads are bad work on them if your landing page is not converting your offer is bad your product is not good or there's some problem or if your CTR is good but landing page is not converting fix that If your landing page is not converting but CP CTR is not good fix that and guess what happens let's assume let's assume for once that CPM is high and it can be brought down guess what happens when you look at CTR and you find out that CTR is not good what does

that tell you Prashant if the CTR is not good everybody ads right creative not good ads not good and what happens when you improve your Ads bad creative is equal to cpms great creatives low cpms but I am not fighting the Battle of cpms I'm not even fighting that battle I am fighting the Battle of ctrs and landing page conversion rates because those are the numbers that matter to my business cpms don't matter cpms do not matter understood I'm not saying they don't matter at all what I'm saying is do you guys get the idea

when I'm saying Perspective it's a very different perspective when you don't when you stop looking at CT cpms and you start looking at ctrs and and stuff like that you then start to fix the right problems that you should be fixing because if you look at cpms then you're not fixing the right problems then you're thinking your campaign strategy is broken then you're thinking that's not happening my CPM is high my what should I do my ad I will change my ad account let's change how Many of you have tried that any permanent solution you

found out like when you tried it maybe it worked for you for two days but then the same story right because we all have been there right we all have been there we all are the same so that's how I look at it got the perfect answer you guys were looking for to this beautiful question awesome the next one is I saw that in few ad accounts you're just spending, rupees so How do you charge them as I'm also helping coaches with meta ads so wanted to know how should we charge is there any framework

to create new ads as all okay the way I charge is so for example if I'm launching a coach uh my launch charges are pretty high so I charge in seven figures for launches and that's why I don't do a lot of launches because launches require a lot of work and patience and I don't have so much of time now earlier I started with like That so I always like to take upfront charge I don't take uh monthly recording I take up front charge and I lock in a duration of time because see I'll tell

you my Comm communication is very straightforward with my people I'm like I cannot make you an overnight Amani I can't do that okay so if you're coming to me if you don't have a business established and you're thinking that I can make you rich overnight don't even come and work with me so how do I push Such clients out by having a long-term contract so for example if I set a six months contract or a 12 months contract then only serious people are going to commit to me they otherwise people are not going to commit

to me right so then I have this kind of a price point so for example I'll charge you say three L five lakhs for 6 months okay and it's up front like at least 60% 70% up front cost at least so I take a lumps some amount then it gets distributed in my Team and then we're working for six months because when we launching and it's a low spending account a lot of fin error is happening and it takes about one months two months sometimes to dial things in and then the math works and then

once the client is ready to scale now we can revisit the terms and then we can have a monthly reconing charge so it depends on who you are working with if it's a low category client not worth it 30,000 per month what what will you Charge uh just quote a minimum figure like I I don't think anybody should work for anything less than uh 50 to 70,000 rupees per month minimum uh because there's a lot of work that's required and if the clients don't understand it that's fine say bye-bye to them and it's also depends

on uh it also depends on on uh uh what stage you are at so for example if I'm at that stage where I Need a client in this Niche or in this industry and I'm willing to work with a good client and let go of the money angle then I'll just probably work at whatever the client is comfortable to pay me and uh once you reach to a stage where you now you uh you know own the space and then you don't have to negotiate on that so for example uh when I started my first

yearly contract I charged I charged for 7 lakh for one year for 12 months all up front then From there I charged 10 lakhs then from there I charged 15 lakhs and then in between there was a time when I said no like I declined the offers and the reason was because now I was in a position to say no to them but initially whoever was willing like 7 lakh for one year comes down to like roughly around 50,000 55,000 per month right so it's not very high but the reason why it took 12 months

contract was because it was a zero business from Zero to Hero so Zero To Hero takes a lot of effort so in the first 6 months that client of ours made 10 lakhs in the next 6 months that client made 1 10 lakhs right that's the power but it's for six first six months there was a lot of trial and error that happened so that's what I'm saying got the idea Prashant all right not for coaches only prant for everybody for everybody the lot of TR Lot of things uh that's how you define who you

want to work with like if you work with a beginner level client then these clients will not understand uh how much work it takes so is there any framework to create new ads you follow yes 100% there are Frameworks I have created Frameworks for everything uh okay and Sunil G says I'm numerology field my main Niche is mobile neology as I provide one-on-one online consultations abishek mobile numerology uh Bish uh so we have I have documented a case study in Mobile numerology itself uh Sunil uh and uh yeah so that's part G of your question

is after this and then we're going to end it guys okay no more questions uh I'm in a numerology field my main Niche is mobile neology as a provide one-onone online consultations to my clients not getting good quality leads I only post Image ads and I send leads directly to Whatsapp sending leads directly to Whatsapp mistake number one uh only image ads mistake number two I don't use landing pages mistake number three okay yeah you got the idea you got the answer guys for all of you guys listen to me stop falling for shortcuts what

are you doing are you doing are you building a business or is This a joke is this a joke why why do you guys reframe from working hard why why would you not put in the effort to do video ads why would you not learn how to do landing pages why would you not learn how to do other funnels why what's the problem what's the problem gorov does the landing page Workshop still Work landing page Workshop no I don't run landing page Workshop anymore as now there are many tools available yeah I mean see workshops

would work landing pages would work definitely it'll work I don't do it personally because I got too bored off to doing it uh you can definitely do it and you can do it with different tools using AI it solves a pretty good problem like people have that problem because I want to start the Same as I did in the earlier month's live yeah that's right so let me pull this up here yeah e good good offer you can go for it uh and definitely try and test it uh corov test it out it's free so

it's going to work but let's see how many people further up upgrade to your upsell but it should work okay it should work and for relatability Right so this is like understand okay Landing pites using AI is one thing but then and but without what because then you have to like remove some kind of a pain that they have okay so think like that uh Dr says in interior design I have run at target audience interest base it's not working daily budget 800 115 suggestion please uh again uh see uh as target audience interest base

is not working so see first of all what are you what are you selling exactly ROV What's the offer exactly re chimy okay so uh first thing you want to understand is uh free chimney has nothing to do with the audience interests okay so quit obsessing quit obsessing over interests interests do not make you win are you not watching ocm did you go through the foundation yes or no R yes or no answer do you understand whatever I shared there did it make sense to you whatever I shared Inside okay so audience interest is not

going to make you win it will never do it to anybody for the reasons I have sh there inside okay now when you talk about uh how to do it then you have to think about who you are talking to usually people think like I have a chimney offer free chimney I'll learn a free chimney ad and I'll say everybody would want a free Chimney is that what you did R yes or no and then nobody gets it no nobody wants it or hardly any good quality person is coming because people get obsessed with it

like it's a very common mistake it's like it goes like I have I my product has this feature and and my competition has this feature I'm going to add 50 more features and make my product better suchu s don't lead lead reach anywhere because they end up becoming Everybody they end up becoming everybody that's the reason why they fail so you have to stay firm and stay strong on why you do what you do you want to clarify that so for example a chimney will cost how much research and spending time on creating ad ideas

and marketing message brothers and sisters that's where what you want to do do not underestimate the power of what I'm saying I'm telling you the pieace You are seeing ocm solves the campaign structures and targeting issues for you guys but at the same time if your product has you're not able to communicate your efforts you're not able to put the efforts in the right direction you're not able to communicate your uh benefits properly then how will you move forward your ads okay tell me tell me one thing in the chat I want all of you

guys to put that answer in the chat okay tell me One thing when your ads are live what do people see do they see their your campaign structures or do they see your ads option one or option two campaign structures or ads ads is option two ads then you when you know and I know that people see ads then why are we not giving Importance to it because who is buying from you AI Bots or human beings who is buying from you human beings you know what's the other name for human beings emotional beings do

you know why why I say that because emotions drive us emotions make us Tions when you call out your mother when you say Mom you feel that love and care that's emotion when your loved one they fight with you and argue with you or shout at you you feel bad hurt that's emotion when somebody pisses you off you get pissed off and you're Furious that's emotion when you lose and you feel bad that's emotion robots don't feel that human beings do and you want to understand and remember that every time nothing is more Important than

this that's why I always say that fancy fails in simple skills if you learn how to articulate your marketing message properly you will you will have the power to make lacks and cores monthly I'm telling you I have been able to reach where I have been able to reach because of this one skill and so I'll tell you what's an average what's the cost for an average chimney how much does it cost Uh 5 6,000 I think am I right yeah 6,000 probably 6,000 8,000 whatever in the range of 5 to 8,000 right within that

range so when I know the price of this is this and I'm giving away free chimney or I have an offer for a free chimney then I want to understand this is for interior designing that you get interior designing and you are going to save your cost on Chimney is this is this what what it is okay do you have your ad with you right now ROV can you share your Facebook ads Library link or something is that possible or on Google Drive okay no problem if you don't have it let me tell you were

you advertising it with free chimney main thing as free chimney like was it very much visible on your creative free chimney there you go everybody you see The mistake you're not selling free chimney you're selling interior designing free chimney is an added bonus think of it like this think of it like this I'm selling you Facebook ads service but I'm also giving you Landing P designing along with it but on my ads I'm showing you Landing P design do you think it'll make sense because main thing is Facebook ad Service that's where the problem is

okay so Clarity in Creative positioning and how do you position your creatives clearly which starts from the basic the basic the basic IP ideal customer profile here's my offer here's my product here's my product here's my ideal customer profile along with the product here's my offer to sell the product I'm going to Have an offer but but this does not sell this this is the most important thing this is where people mistake them like go wrong in offers and offer psychology a lot of confusion I observed it a lot of people get it wrong so

your product needs to speak with this customer ideal customer profile so if your product is interior Designing you need to Define who is this interior designing for who exactly are are going to get this interior designing who couple couples okay newly reads who who mothers fathers who what are the options that's your ideal customer profile when you create your ideal Customer profile now you want to start creating your marketing message for your idle customer profile everything you do revolves around here around this now you bring in the free chimney offer to land a final knockout

punch okay so you first bring them in for example if it's for newly veds just an example you have your ads and marketing material around them and then once you have explained why your Interior designing service and why with you once you have convinced them on that because the product is that product is that once you have convinced them on that then you say and you know what on top of that if you do it today I'm going to give this to you for free that's how a knockout punch happens okay this is how you

position offer in this kind of a Marketplace you know where people get confused I'll tell you that when you straight away position Chimney offer you know who which Market which audience are you going after who will tell me myl Academy my inner circle people come on you are going after aware Market aware Market your aware Market you are going after product aware market and I'm not saying that you will not go after product ofare Market because interior designing is a competitive market and it's nothing new everybody knows it right but when you Only think about

product aware market then only thing you are trying to compete with is your price and your offer and when you reach a stage where the only things that sell your product is this when I say offer it's not the marketing explanation of offer right like Alex Moi offer what I'm saying offer is means buy one get one offer special offer like that offer so when you compete at that level of market like This level you've all you've already lost the battle because now you are competing with hey buy me I will give you this one

free buy from me I'll give this one to you for free and this kind of marketing doesn't move people this kind of marketing will attract only who only people who are ready to buy right now and how many people do you think will be ready to buy right now interior designing Service less than people who are still planning yes or no yes or no so when we do that our reach is we are not able to reach properly to the more potential users right and that's how your marketing creates a problem if your mind is

blown type MB in the chat for me on that okay got your answer ra long one okay thank you appreciate it ail says uh I've gone through Ty Lopez's Course on social media he also tells the same if you want to promote your restaurant offer free dining or if you want to promote your dentist service offer them free teeth cleaning correct yeah that's right but uh that's what I'm saying so uh so for example if uh in this example ail uh if ragab was to offer Something Free right so he was supposed to do something

free and if he's promoting that offer then he needs to promote not a free chimney he needs To promote a free interior designing consultation he needs to promote a free uh free 5day interior designing free free uh 3D design whatever something that that excites the person who is still in the consideration phase to make them ultimately become more interested in what you're selling yes so that's what I agree with you and uh I I have never gone through any of tile op's course but great you Know if he if he's saying that because that's exactly

what I was also saying so that's what it is all right guys it's 9:36 we have come to the end of today's session sure and uh what I want to tell you guys is uh that uh in the next two days the week two and more more or less even some part of week three will also be released in the next two days or so so I was initially thinking I'll drop it on Monday but I think I'm going to do it in like one or two days so there you go Start going through it

and you'll have a lot of questions I'm sure that we'll catch up next week then yes thank you guys have a wonderful night good night so by the way by the way by the way uh kindly go inside the group and please share your takeaways your learnings how was your experience it's just giving back to the coach right your teacher that's all that I can say and of course it will help me if you'll do that of course I'll be able To show it to others and make them buy ocm Mastery that's all it is

and I'm not asking you to do it just because you find me very nice I'm asking you to do it if you see that I have skills and if I'm able to answer your questions and queries and I'm able to deliver value to you more than what You' have paid or 10x more than what you have paid then let me know that's it if you think I deserve it then please do it okay awesome thank you guys bye good night