Live SMMA Lead Generation & Outreach (FULL Walkthrough)

Okay let's do it episode two of starting an agency from scratch I don't know if I've named the agency series by now but yeah I'm starting an agency from scratch if you didn't watch episode one I want to prove to you guys that it doesn't take a long time for you to sign up your first client I'm literally documenting the entire process of getting your first smma client in fact let me dive into what we have done so far if you haven't yet watched episode one go and watch it because what we did is we

laid all the foundations we chose a niche we established ICP which is the ideal customer profile the exact kind of customer we want to reach out to we decided on our smma service and our offer our agency name and we also used AI chat gbt as much as possible to get rid of all the time consuming tasks we created a logo and created a website and I did all of this in one day in one video as well so today what we're doing is we're getting clients so we're going to be going through lead generation

I need to build a lead list of all the companies that we're going to reach out to we're going to build out an Outreach strategy I don't yet know whether we're going to be doing emails call calls and DMS probably a mix of these things and that's going to really tie us in for today I mean there's quite a lot we're going to do all the lead generation and our first batch of Outreach set a couple of meetings hopefully and then record those meetings for the next step next video and hopefully sign up a client

and then we're going to move on to delivering results and boarding a client developing an offer for them establishing their ICP building a marketing plan for them launching their ads and getting them some incredible results nothing like this has been done on YouTube before I want to put my money where my mouth is and show you guys exactly what it takes to actually go and out there and sign your first client I'm not leveraging any assets that I've developed from building a multi-seven figure agency over the years and helping over 2 500 people start their

Agencies I'm not using any of those assets I'm doing this as if I was one of you guys coming fresh into this industry so let me show you what we've got going on so far this is what we've created agency name is Renault reach okay we're playing off the renovation we're going for the Home Improvement industry okay so Renault being renovation abbreviated reach being marketing obviously I'm going this tagline your Renault our reach a lot of this has come up by a chat GPT you should go watch the process if you haven't it was pretty

cool we're going to be location Norwich Norfolk in the UK this is where I live I always recommend new site agency owners to be reaching out to local businesses to start off with and of course I'm not going to break that rule service wise we're going to be going for meta ad this is going to be a lead gen service okay we're going to be generating leads maybe a bit of appointments setting for the home improvements in these Niche so our ICP which is our ideal I'll write this down so you know that for reference

ideal Customer profile company size one to ten employees so we're going for the smaller end of the business we don't know you're going for the big ones just yet we're starting out Revenue wise anything from 20K plus per month even 10K plus per month to be honest it'll be relatively suitable so yeah 10 20K per month decision maker is going to be owner founder MD their pain points is going to be high quality lead flow where they've got budget as well they need to be people that are quote ready people that can actually afford their

services so we're talking about kind of kitchen and bathrooms Home Improvements we're talking about solar we're talking about landscapers all these businesses that come under Home Improvements another pain point is content creation they don't have the time they're very busy you've got mastering their craft actually doing the work they're not thinking about taking photos for social media branding and website reputation reviews business goals delivering a good service making money obviously and some of the bottlenecks or that they're relatively Tech phobic industry I don't know what it's like in the rest of the world but certainly

in the UK the Home Improvements industry is one that is yet to be digitalized as per say many of these businesses don't even have a websites so they are techphobic and that might be an issue when it comes to actually running ads I have no clue how these guys are going to react to this lots of one-man bands around as well so I imagine when we're doing our Outreach we're going to have to we're going to be doing a lot of qualification and speaking to people that can't necessarily afford our service or we need to

go through some mental barriers and help them think about expanding the business potentially and also understaffed there's an employment crisis in the UK when it comes to labor at the moment and yeah they're at a shortage so I wonder whether this will be an issue offer will bone out is we simplify growth for home improvement companies by sourcing quote-ready leads with no heavy lifting required get 10 qualified leads within 30 days or you don't pay so we've got a direct risk reversal in there as well And then we've got some of the copy that we've

written for our website in fact I'll show you the website this is what we've got simple landing page simple opt-in page effortless business growth we generate quote ready Home Improvement leads for you no heavy lifting required so we're playing off all these kind of different old copywriting and attachment ntp [ __ ] hell I can't get my words out we're playing on Words based on their industry whatever get more leads is the call to action bus and they press that it brings up the pop-up get 10 quote ready leads within 30 days or you don't

pay quick who are we our process again call to action with the order for with the booking form there and then we've just got a couple of credibility icons at the bottom of the page let's jump straight into this lesson and what we're going to do is we're going to carry on the same soup and we'll be marking these off as we are working on them so lead generation I suppose the first thing we need to do is know what leads we're actually going to be reaching out to because Home Improvement Niche is pretty Broad

and I'm pretty sure we haven't already identified a sub Niche you know we haven't so I need to identify a sub Niche really and to do that I'm going to actually use chat GPT to help us out here you give me some sub niches Within Home Improvements okay my gut tells me like things like kitchen and bathroom showrooms would be a good one to go on kitchen renovations there you go bathroom there you go basement finishing is not something we have in the UK Outdoor Living improving so kind of landscapers I think Landscaping could be

a good one at the moment it's like it's we've just hit Summer today is the first day of summer in the UK yeah Landscaping is going to be a good one as well flooring Roofing so I think like what we're probably going to do and I'll write this that we'll keep this all on here initial sub Niche we're gonna do kitchen and bathroom Fitters landscapers this will give us enough for what we're going to be doing for the purpose of this series but let's put flooring down as well we can do solo as well so

this will Be enough for us to go on I'd recommend picking free sub niches anyway when you're first starting out so you've got your overall Niche which might be health and then within that you've got personal trainers you might have acupuncture you might have private healthcare hospitals whatever but you want to pick some sub niches and don't just want to be going completely broad straight away so we've got our three here kitchen and bathroom Fitters landscapers and solar most obvious place to go is Google Maps Google is our friend it's the easiest place to find

leads so if we go I'm just gonna do kitchens as the keyword kitchens Norwich so we've got kitchen shops kitchen renovator cool there's quite a lot of these some of these are going to be corporate companies so I'm looking at these I'm recognizing some of these names like howdens I'm pretty sure this is a a corporate company let's have a look at this howden's knowledge so like you see this is like a multi location finder Depot so this isn't going to be suitable for something like the annex these guys definitely would Be suitable handmade kitchens

Norfolk this is the kind of the perfect kind of client that we want to be reaching out to right now now we can go through this list and manually take the data put it in a lead list and that's what many people do but I'm on a time limit here and I want this to be as time effective as possible so we're going to do is we're going to use software so I already have a tool called Data scraper installed actually it should be called Data Miner is that my data Miner yeah data mine okay

date scraper is the add-on I recommend you checking this out it gives you the ability to scrape data from any website basically so we're going to do is going to select a recipe well I don't have the time to do is show you how to set up datamine and right now that's take away from the rest of this video but you can go watch a video on YouTube about it if we do Advanced scrape let's have a look at this and we're going to do next page automation which means it's going to go through all

the pages and we're going to do scrape 10 pages So it's actually scraped four pages there's four pages kitchen and bathroom showrooms in Norwich and we've got 37 rows there's 37 different companies we're going to hit download and we're going to do this as a CSV file and what I'm going to do is go over to Google Sheets and create a new lead list so it's just going to act as our lead database okay so info we're going to have we're going to do contact name because we need a business owners detail it's going to

do business name website phone number email we'll do that for now there'll be things that we're going to want to add to this location and let's do SUB niche as well and if we go file and we import that CSV that we just downloaded what information is this scraped I'm not we haven't got all the information that I want here let's go over to data scraper again let's just check okay it's actually only taking the rating reviews category it's not giving me the website find a different one and this is what I want we've got

the website now I've got a phone Number address and so on and we're going to do this one manually so it's actually 77 companies that are coming up and if I import that okay it's more like it okay what I'm then going to then do is do bathroom Fitters Norwich as well now a lot of leads companies will there will be some of these which will be cross over which is absolutely fine we can do a duplicate search on Google Sheets to get rid of those so to take those in fact I'm gonna start the

bathroom thing off um no we will do the bathroom Okay cool so now we have just scraped 164 companies from Google Maps under five minutes but somebody's going to be duplicate so I want to run a duplicate check on here so uh if we do find data data cleanup remove duplicates data has a row has a header row and if we do that 32 duplicates get rid sweet so now there are no duplicates on this so it's 132 companies I'm not even going to bother with landscapers at this stage because this is more than enough

for us for It this is going to get whittled down even more we need to find business owners details now it's gonna be more than enough for this task at hand here but I'd always recommend you getting around 100 leads before you start doing Outreach get a good hundred leads on your database but we actually want to take these companies what I'm now going to do is going to manually go through each of these and just get rid of the ones which aren't suitable and then we can assess whether or not we want to have

landscapers on this list so if you open up from open up all these websites dream doors this looks like a large company so this Hawthorn this looks like a local business let's have a look this is a local company they're a good lead cool I keep them on dream doors get in touch of our showrooms see like this is a this is a big company yeah different showrooms so I'm going to get rid of them and in fact you can just kind of work through this list if you just hold down command if you're on

Mac open up that website open up this one and so on and just smash through Them I know I can get rid of howden's Hawthorn's already on there nvks up there gonna get rid of this one supreme bathroom and kitchen Center shout out this is one of my first ever clients I think like my third client when I first started my agency five years ago and sometimes you've got companies like this that judging by the website are pretty small they've actually look into these guys a little bit I've got one Google review yeah it's a

pretty small company so these guys aren't going to be suitable tell you what I forget how laborious manual lead generation is it's a slog usually what I would do in this situation like well obviously like now in our agency we just have a lead generation team and they just will go and do this themselves like when you're first starting out you're gonna have to go and manually filter through this information like just basically getting rid of any company that you think is too small it's potentially unsuitable and you don't want to be too strict with

this because like you can if anything like you can just practice your cold calling And so on uh when you're actually speaking to people but like for example this website here website designed on Wix like it's a Hotmail email address it's got a mobile number there great mobile number but this person isn't going to be making 10K a month like this there's no chance so in this instance it would like get rid of that but yeah it's a it's time consuming but I'm going to get through all of these and then we're going to go

to finding the business owners details I mean look at this like what is this website look at this for a web development agency should be calling up these companies booking in meetings and selling these people it doesn't have to be a high cost package even some of these businesses are making a low amount of Revenue just do a quick 1K landing page templatize it sell it to a bunch of these people like you'll clean up there's so many of these bad websites here and you only need to compare them to one of their competitors who's

got a really nice website for them to see the value in it yeah Norwich based agencies what are you Doing Okay so we've actually now just whittled that list down to 35 leads 35 companies and this is still haven't we still haven't found business owners details so and that has moved me being extra picky mainly because I don't want to waste time on this um on this day doing this Outreach recording this video some of you guys will want to keep other companies on there that maybe don't look suitable on face value but it's worth

you just testing them out so if anything else you're just getting practice on your cold calls right all of that experience is a valuable experience when you're first starting out but for me I'm being extra fussy here because I want to I want to have valuable use of this time scene as we're condensing it all down into one day right so we still have enough leads on here to get us going for today generally I'd advise you having over 100 leads on your list so in your case you would go and continue building a sale

and what I want to do is now find the business owners details the quickest way I'm going to do this is using a tool called snob.io To actually identify the business owner's name if they're on LinkedIn and so on and not all the people will be able to find this way some of them will have to do manually whenever I log in I'll show you how we do this so if we go over to on the left hand side and we're going to do domain search and it's going to be bulk domain search actually we're

going to import from a list so it might export this where we are download CSV and then go bulk domain choose and the domain list is website and we want to find prospects let's collect up to three prospects per domain we're going to leave this all open I don't want to I don't want to put any criteria on there just to see what company what people that can be found okay so we found eight prospects here no results with 30 other domains that's fine let's see the list so I say let's create a new list

actually okay what do we got we found some direct email addresses here which is ideal so let's just open this up and I'll put this on the left and then we can put in this information so So this is actually a lot less lead than I would have liked it to find this is only eight companies business owners details but that being said as we we've already established that this is an industry that isn't very tech savvy these people aren't on LinkedIn which is why we haven't found them on Snap which is fine some of

the niches you guys will be going for you'll be able to find so many more business owners details but I think Home Improvements will be a good Niche for us to do with this so we're going to crack on uh what I will have to do though it's gonna have to manually find the business owner's details on these websites and I'll show you doing that it's gonna set us back a little bit time wise again well this is a good indicator of though for the people that we have found is that these companies in particular

will be larger companies potentially on the list because these people are on LinkedIn okay they're already a little bit more aware of social strategies so I'm going to highlight these on the spreadsheet when I'm done and notify that these are really Going to be the ones I'm going to call at first so for the rest of these what we've got to do is good old-fashioned lead generation so open up a website Route Around okay about establish there we go more to see email address this company so we've got info see if we can find a

direct email so snov.io have an email finder Google Chrome extension no it's not about anything else so if there is one kind of easy to find on the internet it's not we'll pick it up but we'll just go for the info out generally not ideal but again it depends on the industry like really depends on the industry that you're working with if it's an industry which is digitalized then you're going to find a lot more direct email addresses so for this one I can't find a business owner's name so if we just go over to

Google and for the business name owners Norfolk Custom Kitchens Norfolk kitchens limited is that the same company Norfolk kitchen's dissolved you know hopefully not no but I've just found a mobile number have we already got a mobile number we do have a mobile number okay maybe if I Do call this mobile number I might be able to find someone what we can do is look at reviews as well have a little look if certain names have been mentioned time and time again yeah you did what you got invited to your first Art Gallery exhibition did

you yeah yeah well where is it artique galleries yeah champagne oh yeah and I can bring as many guests alike first one officially grown up are you gonna bring no why no you should go with rose I'm slogging through lead generation right now oh no no it's not ideal I was hoping that I'd be able to automatically find loads of business owners details using software but it's such an old industry that I just can't find like snob that I but I'm just insert I mean I have to uh I'm basically manually going through it all

which is fine As it is I had 75 leads I'm now down to 36 who are actually suitable and I'm just going to try and find all the details for these these guys basically but I'm probably only going to call through 20 companies or so in a couple of hours so you can see you can find business owners uh details just by using like this email finder I didn't know that one I've always used um yeah email haunted is the same thing oh really no why not it Just often like comes up with new often

comes up without finding that yeah because it can only it can only find one it can yeah yeah yeah you know like it can it can only find what is available out there that's why it's good then using this will do pretty much you he can always find everything so what lead gen guy oh yes fine yeah but I'm not allowed to use my hair okay yeah I'm coming tomorrow [Laughter] looks like some of these interestingly haven't been found on snow but actually do exist it's Because the company name presumably is somewhat different concept bathrooms

and kitchens limited and then we have contact bathroom and kitchens and there's just cements how important it is to do manual Outreach at the start as well uh manual lead gen because you're going to miss out you would have missed out if you just relied on software you'd have missed out in fact you would have missed out on all these leads you're trying to do a home improvement in agency like I am now in Norwich you're just relying on software because you're lazy then you wouldn't get any of these leads it's so important that especially

in the initial stages and ongoing you're paying someone to do this or you're doing it yourself that you do go through manual Lead Gym because you just miss out on a lot of money and a lot of opportunity well I met with a decision like this like do I want to go sales at or admin at email and we can't find a business owner's direct email I'm always going to go for sales sales is going to be the email it's going to be most likely to be open it's the One they're going to take the

most serious over admin is just going to be it's just gonna get lost in there hello there welcome to Jordan Ramsay's Kitchen Nightmares today we're going to be making turkey mint Alan Nando sauce with scrambled eggs on the side where's the lamb sauce come on man what a function mean where's the lamb sauce so I've started what I would call a keto Carnival diet for like half the day I avoid carbs all together until like dinner so normally what I would have is like a portion of ground minced beef or like a burger with no

bun I'm doing lean turkey mince this week I'm trying it out I think it's okay like it's nothing like ground beef and then I'm having to add like sauce to the turkey Min to give it some flavor the ground beef normally I'll just have that straight up maybe a tiny bit of soy sauce put it through it and then I'll usually have like free scrambled eggs as well for extra protein but today I've only got one egg it can't be asked to go down to the shops I'm just gonna put a fried egg over top

but I Find being in the absence of carbs and using my energy sources is fat I have so little brain fog in my day and it's just been an absolute game chamber to change it for me and I've completely got rid of those those afternoon slumps that you have like mid-afternoon feeling like you need a nap or just getting brain fog like 2 3 P.M so for any of you that are feeling that I'd recommend you avoiding carbs all together breakfast and lunch been amazing for me foreign this is the latest Bonsai in my collection

this is a Japanese Juniper to take a second to appreciate how incredible this tree is it's 60 years old spent 40 of us years in Japan it's been watered every single day to keep it looking like this for me Bonsai is the ultimate symbol of discipline and it reflects business in so many ways you've got to make sure your foundations are there you've got to be sure that you're selling daily you're Watering every single day if not the business will die you have to groom it and prune it and look after your service delivery look

after your clients most people can't keep a plant alive for six days they'll learn 60 years and so for me this is that daily reminder of discipline it's consistency over time that creates a successful business you can't hack your way there and if you can then it won't last okay let's do this where were we so Lee Jen's out of the way thank God uh let's move on to building the Outreach strategy so um as a new start agency there are there are three main ways that we can tackle this and we can do this

through AI tools automation different platforms and DMS we can send messages on Instagram on LinkedIn are the most popular followed by places like Facebook and then alternative platforms like Pinterest Twitter if you're an Ecom and then even Tick Tock you can do DMS on now we're definitely going to be doing cold calls this is without the easiest way the quickest way to get meetings When you're first starting out we're on limited time so I want to make sure that we get some meetings booked in it's also the scariest Outreach strategy but it's a necessary evil

it puts you in a place of discomfort which is going to force you into learning something new and it's going to make you a better business owner all around now I haven't made cold calls in months so probably going to be a little bit Rusty it'll be a humbly experience in itself but I want you to see that emails bread and butter absolutely non-negotiable anyone can send the email so it's just a baseline strategy it's not one you should rely on there's your fan that is your only strategy but it's a baseline strategy so we'll

definitely be doing that and I think I'm probably going to avoid DMS I'll explain why uh so I've got a personal brand obviously and we have to pay intellectual property lawyers on retainer for the amount of fake accounts that we have popping up every single day so if I make a fake account I've got to put content on there it's probably going to get taken down by the IP lawyers anyway and plus it's going to create a confusing message for anybody it doesn't know I'm promoting this series joint by the fact that it's an unfair

Advantage if I send a DM to someone they Google my name they're going to know who I am I'm based on whatever social media platforms they're going to be more likely to have a meeting with me and kind of it's counter-intuitive to the point I'm doing this series in the first place so we're going to stick with just cold calls and emails and I would expect from what have we got on our lead list 30 leads anything from one to three meetings depending on the conversion rate and I reckon we can do that just from

cold calls so hopefully emails can bolster up those numbers as well so let's jump into this build the Outreach strategy the first thing we actually need to do for this is have some scripts so if I'm gonna there I'm gonna get rid of direct messages um so we're going to do cold calls we're going to do emails first of all I'm going to write a cold calling script and then we'll do the Cold calls get the cold calls out of the way first of all it's not a fun task so if you put it off

till the afternoon you're not going to do it so you have to get it out of the way first of all so I'm going to do this first I'm gonna write the Cocoon script do some cold calls and then we'll do the email script and send some emails so let's focus on this first now I'm gonna get up the notion board again now I actually if you haven't seen already recorded a live cold calling video on YouTube where I called on behalf of one of our students in the affluent Academy who won a competition and

then we secured a couple of meetings for him in 20 dials I wrote a cold calling script for that so what I'm going to do is I'm gonna find that script and we're going to build it off the back of that I'm just going to copy this and put it in our workplace create a new page at the bottom here paste that in so this is the script that I wrote for Mo and he was targeting aesthetic clinics in the UK with an offer of 15 new qualified appointments booked in or you don't pay we've

got the script Format here so what I'm actually going to do is just go ahead and call in script this is within Renault reach and change the information on screen and we'll work through this now so the niche is obviously Home Improvements the offer is going to be five new uh five quote ready uh lead within 30 days or you don't pay service is going to be Facebook lead gen ads plus appointment setting is actually the same and the agency is going to be run over each okay so start off with some gatekeeper objections a

gatekeeper is the person that picks up the phone that isn't the business owner but is the receptionist or something like that we want to get past them and so it's always good to have some prompts that you can quick fire on especially if you haven't called called it ever or in a while you need to refresh your memory with things to come back from so if someone says where you're calling from I'm just going to say Norwich okay I'm not going to say Renault reach okay we want to be as vague as possible generally with

Gatekeepers want to be as big as possibly You know we probably actually haven't got time to go through some proper training right now so I'd recommend I'll maybe put some links in the description and you can go through and watch previous videos that I put out around cold calling because if not I'm not going to be able to get all this done today so what company I'm not going from a company what is it regarding getting you guys five more quote ready leads over the next month or so uh can I take a message no

not this time the things I would like to discuss are a little complex to leave in a message Maybe you could help me when would be a good time for me to reach the name it's business owner's name for literally two minutes so we're always diffusing that's kind of a message of a gatekeeper like whatever question they're asking we're kind of batting it off and just saying oh trying to get further information when can I call them back do you have an email address do you have a phone number and so on can you send

an email honestly there's some pretty time sensitive I'm only looking for one in The Norwich area so I'd rather call back later if there's a better time this is kind of counter-intuitive to this one I'm gonna add another one in here name Audi that's one that's all good is that a better time to take this maybe you could help me okay to the script I is it name I'm speaking to we always want to make sure that we're getting hold of the right person this is the business owner we're speaking to we don't want to

be handed off to someone else who isn't who can't make decisions Jordan here I know you're busy so I'll be quick diffuse them straight away I do have a script video on YouTube where I go for this a lot more detail go and watch it um but yeah we want to defuse them so they don't they're disarmed could you handle another five quote ready leads right now it was a negative response look okay before you hang up I'm not trying to sell you anything right now I just want to arrange a time where we can

have a quick 50 minute eating get past this awkward cold call stage and I can share some ideas with you no obligations if you like you can take My ideas and Implement them yourself so the psychology behind this is we're like look just give me a minute I'm not trying to say anything right now I just want a little bit of your time there's no obligations I can share some ideas of you so we're hooking them in on the fact that they're going to get some free information from us we're not going to try and

sell to them and we're just really trying to defuse them it's all you want to do you don't ever want to come across aggressive on a cold call is that positive awesome I hope Home Improvement businesses get more clients booked in get more quote ready leads without having to do things themselves and generate the leads then call them on your behalf to make sure they're ready for a quote contact them on your behalf to make sure they're ready for a quote I'm so confident this will work for you if I don't get you clients you

wouldn't have to pay me anything would that be worth a quick chat I'm so confident to work with you I'm going to make that shorter and if I don't get you at least five quote Ready leads you wouldn't have to pay me anything would that be worth a quick chat to you so this is what I call an elevator pitch it's basically if you're an elevator with someone you need to sell your service to them quick and tell them exactly what you do this is the statement and you want to have it as short as

humanly possible on a cold call I hope I'm improving businesses get more quote ready leads about demand to do anything extra themselves so I generate the leads for you I then contact them on your behalf to make sure they're quite ready for a quote and if I don't get you at least five quote ready leads you wouldn't have to pay me anything would that be worth a quick chat to you okay simple don't copy and paste this by the way guys you need to write in your own tonality and just understand the psychology behind what

you're saying so we use a combination of paid ads to generate the leads and then we manually engage in conversation and we book in the appointment on your half that's what we're going to do and manually engaging conversation to make sure they're Not time wasters okay because that's what they're gonna be that's why we're doing the quote ready thing I'm tired and then we hand them off to you I'd love to run through all of it in more detail if you haven't got 15 minutes free early next next week or over the next couple of

days so we're just again being as vague as possible it's a very top level understanding and then we're just trying to push into a meeting never get pressured into pitching on the phone never get pressured into going through the price when we do the cold calls I'm not going to put any ejection handling on here when we do the cold calls you'll hear some injection handling people will push back people might not be happy you might make a few mistakes we'll see and then you'll get a better idea of how I can actually secure meetings

off the back of people rejecting but you want a baseline script on screen and what I'm going to do is I'm just going to take this script and I'm going to put it over I've got I don't know if you've already seen one of my monitors is not working today and Everyone's coming tomorrow I've got a small portable monitor on my desk so I got a dual screen set up one screen's going to have the leads on screen next one is going to have the script so I can revert to the script if I want

to but then also just smash through the dials on the other screen a lot of people ask what cool software we recommend now at affluent.com we use just cool it's because we've got a team of people that have been dials all the time and so it's really great for Data Tracking and also at looking at call recordings and so on automatically I'm going to use this on a mobile app so it won't show my mobile phone number people won't get a hold of that when you're first starting out though you can just use your mobile

phone number people will have access to it though obviously you could also use Skype call as well and even go high level as functionality to make calls too so the last thing I'm going to do and I always recommend doing is getting your head straight before you start cold calling plug in your headphones do a quick meditation Clear your mind from all the stuff that's already happened in the day's been a long day as it is doing all the lead generation and recording videos takes out of you as it is so I need to get

my head straight I'm gonna do this meditation and we're going to start smashing the phones thank you [Music] [Music] you've reached thank you for your call we are currently unavailable but if you can leave your name and number we'll get back okay so no lumps on that one need to add a note section on this database so I can add notes to go along the mark That's orange and put no answer in fact I'm just gonna double dial it's always good to double dial Morning could you pop me through please um I'm afraid um he's

not actually in the building can I ask who's calling oh that's all right no worries um is is he in dis at all today can I ask who's calling yes my name is Jordan [Music] [Applause] no it's absolutely fine so it's a little bit time sensitive though um I wondered if there's a better way that I could reach him [Music] yeah yeah he got it he got an email from me yesterday it's okay um it's normally due in the Norwich office or is he normally based in this uh he's actually um in this but then

he could actually be on site so fine um it depends on his calendar dates really okay um he says yes he could be on site um with customers not a problem no it's absolutely fine he's got an email from me anyway um but would you say it's worth calling up this or or would that be a waste of time if he's out today no that's no problem that's all right I'll try I'll try later in a week I don't appreciate your time okay take Care bye a little bit Rusty for the first call just wanna

generally you're just kind of a boy did I want to leave a message I don't want to give them kind of many information about or give them any fuel to then not let me through in the future so I'm gonna update the notes it's what it's always worth double dialing so I'm adding these notes but I'm not going to be calling back because I want to get a meeting out of these calls today okay let's move straight on to the rest I'm going to add notes as if I was one of you guys though doing

this okay because I've only got one day about reach here for this series uh but you guys would want to call them call back okay you don't just quit now you know it's not in the office please note that all our calls are recorded for training and monitoring purposes please hold on one of the team will be with you shortly morning could you pop your food please how you doing my name is Jordan I know you're busy so I'll be quick I just wonder whether You guys could handle another five quotes at the moment I

wonder if you guys could handle another five or so quote requests over the next month uh four what sorry what it is is I run a business called Renault reach where I help Kitchener bathroom showrooms get more quote requests in and I'd get all the leads for you I then make sure they're quote ready and qualify them there's no risk to yourself if I don't generate you at least five to ten in a month you wouldn't pay me absolutely anything so I just wanted to see if that would be worth a chat to you okay

uh I just got your name online from your website I'm pretty sure it's on your about page that's all right that's what it looks like it's not absolutely the owner of the business I have no clue why um Ideas and we're lucky enough to have a really good reputation we don't really need any more business income income um we're quite lucky in that respect I suppose even though obviously the market is quite challenging in the minute we're still getting enough inquiries and enough turnover that um to not really warrant any additional yeah obviously if anything

changed going forward then there's no harm in you send them some details across to the inbox so we've got company on record so that you know yeah that's that's not a problem at all like maybe you just help me just for one moment now I just want to understand um a little bit about oh have I lost you oh I must have excellent I don't know why accidentally hung up but they hang up okay fine uh well crucial error there is we didn't speak to the right person okay so I spoke to who is actually

just a kitchen consultant so it's not the right person at all actual content I need to speak to us I'm not going to give up on this one I would generally recommend calling up again Please my name is Jordan I know you're busy so I'll be really quick I just wanted to know whether you guys could handle another five or so quote requests in the next month really now we come you're that busy huh yeah well look I own a local business in Norwich called Renault reach we help a kitchen and bathroom showrooms get more

quotes in you don't have to do anything extra yourself I generate the leads for you I then make sure they're quote ready so they're not going to waste your time and we're so confident that this works we put a guarantee on it so you wouldn't pay us unless you actually got those results [Music] always interested in the to see how people can produce leads yeah and obviously do it yeah no give me a phone call back next week but I've got them okay let me let me let me pencil A Time In to speak to

you next week um that's better what what time what time Will work for you would next Thursday work for you okay what time would be best [Music] oh in the morning make it the afternoon okay no problem should I say about 2PM okay no problem I'm gonna send you an email just just confirming that um what's the best email address for me to reach you on awesome okay I looked forward to speaking to you next Thursday take care cheers bye-bye first meeting down on the third call um now this is one thing this is something

that I imagine we're gonna have we'll run into issues with potentially with people considering the last Cup last call as well people are pretty busy in this area when it comes to Home Improvements but they're always open to new opportunity and this is the thing I'm quite open to having this conversation or I'm prepared to have the conversation on business expansion I've found this before when I first started my agency sometimes when you speak to a company that isn't right in the right frame of mind to actually expand they need to just have A conversation

with someone to realize how much opportunity is out there on social by running ads through lead generation for them to really reignite that burning hunger inside them to want to then grow and expand further so we've got our first meeting booked in next Thursday 2 p.m let's go please speaking oh hi my name is Jordan I know you're busy so I'll be really quick I just wondered whether you guys could handle another five quote requests at the minute okay okay so and so I help um I own a company called Renault reach I'm in local

in Norwich actually and I helped the kitchen and bathroom showrooms get more qualified leads every month I generate them for you and then I also make sure that they're quote ready so they're not going to waste your time and I'm so confident that I can get you results so if I wasn't to you wouldn't have to pay me absolutely anything would that be worth a chat to you okay amazing um You probably would have been speaking rather than it's quiet yeah at the Moment yeah fine yeah I've had a few conversations and heard the same

so look I would I would love to book in another time with you that we can have a proper conversation I don't know if you've got any available tomorrow dude okay I could do early next week if that works better for you maybe Tuesday or Wednesday what whatever works for you I'm pretty open either Tuesday or Wednesday or 4 30 or 5. why don't we go for 9am on Wednesday Wednesday yeah yes perfect okay great lot I'm going to send you an email just to confirm that I've got but is that the best one for

me to reach one or is there a direct one no that's that would be the one that comes through that comes through to everything okay okay great no words well I'll send you over a quick invite and you've got any questions in the meantime feel free to respond but if not have a lovely weekend and I'll speak to you next week perfect cheers take care thanks cool there you go got another one so that's A really interesting one so there's a polarizing conversation there Jonathan's like well I don't know if you've heard but it's quite

quiet at the moment which is the complete opposite to the call I just had when they said they're really busy but you want to roll with it yeah I'll actually have heard that my pitch was super Rusty actually because it's Hawthorne kitchens and I said kitchen and bathrooms and they'll actually throw me off it's always the first like this is the first time I've called since the last cold calling video I did a few months ago and the first like three to five cold calls are always Rusty I've done over a hundred thousand cold calls

easily over the years in Boiler Room cool rooms settings and so on the first five calls are always super Rusty but there are two meetings in five calls unreal but hi is that hi my name is Jordan I know you're busy so I'll be really quick I just wondered whether you guys could handle another five or so quote requests at the minute that's all right um Can you guys hand to another five quote requests at the minute okay um no I mean I I help yeah so I mean I own a company called Renault reach

I'm based in Norwich I help renovation companies and Home Improvements businesses get more quotes without them having to do anything themselves I basically generate the leads for you and then I make sure that they're not going to waste your time and that they're quote ready so I'll speak to them first and if I wasn't to generate you at least five quotes over the next 30 days understand you're busy at the moment but maybe you can book them into for the future then you wouldn't have to pay me anything I would [Music] oh yeah I get

the information I've caught you uh caught you off guard I presume you're on the job at the moment aren't you fine fine my apologies I I found your number online I thought it'd be worth giving you a call look I don't want to take your Time now I I think it would be best if I don't know if you've got time maybe tomorrow or next early next week and we can book in another time and I can run you through things in a bit more detail yeah why not okay fine does tomorrow work okay for

you have you got any availability tomorrow when would be best for you um I would say half hour max probably 15 20 minutes realistically though okay fine no worries uh how about should we say 3 P.M tomorrow I don't know what your schedule is like yeah okay fine well I'll be sat down at my desk so I want to make sure I call you at a specific time so if I if I send a notification over that I'll call at 3 P.M will you be able to make that okay brilliant all right fantastic well Billy

I look forward to speaking to you tomorrow if you've got any questions in the meantime send me over a message but I appreciate your time my name is Jordan take care thanks bye okay We're on a roll movies boys hello hi my food yes vegan hi Jordan here I know you're busy so I'll be really quick um I just wondered whether you guys can handle another five quote requests at the minute but I I own a company in Norwich called Renault reach I help Home Improvements businesses get more clients in I generate the leads for

you and then I make sure they're quote ready so they won't waste your time and we're so confident this will work that if you didn't and we didn't get your leads you wouldn't have to pay us anything I don't know um I'm obviously in someone's house to fit in a kitchen so it's not really easy to talk right fine I understand them completely completely understand is there a better time I can call you back okay can you send me some information about your company and who you are first and then I can have a look

at it yeah I'll send you a quick email and over that you'll have a a link to My website um and you can see a little bit about us but I'll give you a call on Friday regardless would it be better in the afternoon say 4 P.M or so well not 4pm I might be in the pub Point yeah okay no problem at all yeah all right I'll send you an email then I'll call you at two on Friday take care cheers bye-bye this is a lot easier than I thought it would be why has

nobody already done this that's what I want to know of all the [ __ ] people I preached to online in my local area people have meat out and I'm like oh I start an agency Home Improvements industry would be good bang six calls four meetings what's your ratio like and these are Rusty cools this is not my best work it doesn't need to be afternoon can I speak please I know that's all right it's a little bit of a complex of a topic um is there a better time to call back is he in

later today I'm not sure what time you'll be back can I get To give you a call no that's all right there's no words at all I'll tell you what I'll do because I'm out the office all the rest of the day I'll give a call tomorrow Jordan from Renault reach okay all right no worries take care have a good one bye hi did you pop your food please hey not in the building today it'll be back in in the morning okay no worries um I'll give it a call tomorrow morning then okay take care

bye-bye no worries my name is Jordan I just wanted is it a better time for me to call back it was just about whether you guys can handle another five quote requests at the minute until November mate to be honest okay no worries at all that's a good problem to have no worries you have a good one take care bye please say it again [Laughter] oh okay apologies cheers okay that was awkward just managed to call the same company twice uh they got two different companies two different names two different phone numbers same with dress

though so it's the same business [ __ ] happens move on yeah hi my name is Jordan I know you're busy so I'll be really quick I just wonder whether you guys could handle another five or so quotes at the minute um no no it's the answer okay that's all right big good problem to have when are you booked until yeah okay fair enough I mean what about if I just give me 10 seconds I might be able to change your mind and well as in you you charge too little too much too much I

mean that's definitely not a problem that I would have I'd be able to help you guys uh get some high ticket but look look just one 10 seconds of your time and then you can hang up but this might be Worth your while now I I help Home Improvements businesses get more leads in and more customers and I generate the leads for you I then qualified them to make sure they're not time waste isn't their high quality enough and if I don't generate you at least five quotes in a month you don't have to pay

me anything does that change your mind at all you would have at least five people that are ready for quotes that are that are interested in your services and that's another promise I always I always plan to over deliver of course um but yeah you would have interested policies well we would help you with the appointment setting side of things we'll be running paid ads from your for your business to generate leads so you would and from experience people don't normally raise their hand at interest if they're just going to waste your time so we

we would hope that you'd close at least a few of those companies or those people sorry qualified leads then in theory yes we would we would get paid regardless but if I would Want to work with you guys yeah I mean I would want to work with a company on a long-term basis as we do of all our customers so if you weren't happy then I wouldn't charge you for it on the basis of a longer relationship of course of course I I completely unders I completely understand that but I would like to think we'd

be able to generate you enough interest for you to definitely get something completed what's the average value of a job for you guys 15K yeah I mean that's that's pretty standard for the for the things that we do so I mean look why don't we just have a conversation about this and if it's something that you want to explore then then great and if not at the very least you've all you've done is waste an hour of your time but you could have gained so much from it also a product you're looking at I mean

is me Supply and fitting there per normal as I normally would yes so so basically what we would do is we would run ads on let's say Facebook and places like That and we would we would look for people that are interested in getting work done on their home at the moment would specialize in whatever your your Flagship service is so if you prefer doing kitchens and bathrooms you find the majority of people go for that then that's what we would go for we'd come up with an offer together and then we'd get people to

raise their hand we'd have a quick chat from them from RN to make sure that they're actually interested is not going to waste your time hand them over to you and then you'd go out and do your quote as you usually would so just see it as a way of generating you more interest but we'd be running ads directly for your business it's not like some back door strategy somewhere somewhere conversation where if you don't win work we wouldn't charge you anything but you would be spending money on advertisement so you'd have to spend the

money on the actual Ads themselves that money wouldn't come to us but the likelihood of that happening based on experience is extremely low because there are so many people out there and especially in this area that aren't running ads at the moment and so it's a pretty it's a pretty blue ocean opportunity in your industry yeah Chef has the B and q's and all that trying to get me to get involved with them because I'm a limited company and all that stuff the way I run myself you know I'm not cheap yeah trying to be

a bit cheap at the moment but the overheads don't go away so uh no no I completely yeah no completely understand is it are you are you a one-man band or is there is are you a team of people our best mate works for me and I get everyone else subbies plumbers electricians and plasterers are in but I do the majority of the work you see all the fit in all the time in all the floor and all the kitchen fitting fine fine should I just get in the other trades fine fine I I completely

understand so so it'd be it would be a fair I mean creating gone wrong are you are you making more than 20 or 30k on a monthly basis at the moment or last year was slow and I turned 250. yeah fine okay yeah before was busier and it was exactly the same but I had probably eight weeks old for Christmas but to be honest with you I quite like I quite like a bit of time off yeah no I know I completely understand look like companies like B and Q and how you would have been

approached in the past those companies there's you know big conglomerates they're going to generate a load of mass kind of leads that aren't interested in a specific business I'm not talking about doing now I'm a local Norwich guy I own a my company is called Renault reach right only work with Home Improvement businesses and we'd be running ads directly to your company so it's not like I'm selling you leads from some random other company like lots of people like B and Q do instead we'd be actually doing it directly for you completely understand if it's

not something you want to explore I'm saying maybe we could just have a quick Chat to see if it is something worth going further on and if not at the very least you might get a few ideas that you can run away with and go and do yourself lots and lots of Flyers lots of players supplies how much imagine and I got one job yeah doesn't mean that people are the market is a scared Mark at the moment because um investigating everything else it's changed I'm looking at loads of work but the return isn't great

yeah no I I understand you're not going to make these people spend money you see you you can't personally you can't do that I can't no I can't make them spend money but I can hit them where people are buying and people are buying on and recognizing learning from companies on social media and that's what I can do and the thing is with Flyers is it's been done 20 times over by all of your competitors and that's why it doesn't get the results it used to get whereas social media especially in Norwich and Norfolk is

really untapped in the Home Improvements industry people aren't doing it because generally speaking and correctly If I offend you most business owners no improvements industry aren't very tech savvy so they don't want to run ads on social media which is why we started our company yeah for people like me you know they just you know if something's not there when I start a kitchen on a Monday and if that's a two-week job on there for two weeks not there any longer he's got Hayden's kitchen so I know if something's wrong turned around that day the

next day it doesn't have to stop or lose any time B and Q have issues already then I might go back in three weeks on the Wednesday after work so I can't let customer down there yeah me yeah that's not me I think right I've been doing a 54 now and I don't run around or everything you want to control me I could work weekends I don't you see what I'm saying yeah no I I absolutely understand um okay well maybe the time isn't right now but I appreciate your time and listen and hear me

out anyway I obviously wish you all the best for the future and if anything changes I'll drop you an email over anyway so you've got my details Yeah do that do that no worries you have a wonderful weekend a good end to your week take care thanks bye-bye so I know for a fact we could continue to push that and get a meet but not big enough company it's himself and it's his brother I found that out about Midway through that's why I tried to do the financial qualification thing he's done about 250k in his

year um but there are two people in this business and he's 54 years old and probably doesn't have the desire to grow the company any further hence why he's 54 years old and only has two people in the company so it's not worth exploring and we've already got a bunch of meetings so I don't really want to waste too much time on meeting some people that aren't going to convert foreign [Music] that's okay it was something I needed to speak to to her about is she back in later today okay no problem at all I'll

give a call back this afternoon No it's absolutely fine I'll give a call back later okay take care have a good one bye good afternoon can I speak please um he's not here at the moment he's still not back disappointment he should be back at any point but he's not at the moment where he is that's all right I can give a quick call back this afternoon [Laughter] it is here yeah yeah yeah yeah yeah um well in theory um I would have assumed he'd been back by now but um he's obviously been delayed so

um yeah what was your name please my name's my name's Jordan right yeah um I'll give him a call back this afternoon it's all good um but I've got his email as well so I'll just drop over an email and then I'll speak to him shortly no that's all right there's no worries at all that's absolutely fine perfect take care have a good one good morning please yes all right no worries is he back in tomorrow [Music] Okay no why is it to us all right I'll try again on Friday all right take care you

have a good one thanks bye good afternoon please um uh yeah my name is Jordan Renault reach yeah mellow Renault like renovation yeah that's it all right cheers [Applause] hi my name is Jordan I know you guys are probably out in the jobs so I'll be quick um I just wonder whether you guys could handle another five quotes at the minute sorry another five quotes or so at the minute no I wondered if you could handle another five quotes handle another five quotes yeah well that's a funny question is that what you're saying well well

yeah but if you just give me 10 seconds before you hang up on me I might be able to change your opinion on it so I I hope Home Improvements businesses get more quote ready leads I generate the leads for you I make sure they are quote ready I'm based in the Norwich area and if I don't Generate you at least five to ten then you wouldn't have to pay me anything leaves yeah so you could say to me you get me a lead but that could be like a yeah so so I I completely

understand I I I've experienced it myself as well I found you guys on on trusted Trader but um the reason I say quote ready is because we do a bit of qualification on our end they actually speak to lead makes them not time waste so they actually have budget get an idea of the kind of project that they want as well before we even hand them off to you Well we'd reach out to them we'd run Facebook ads for you or on Instagram as well we generate leads directly for your business so not some high

Professor cool company and then sell them to you so they know they're coming to you um already uh then we would reach out to them and have a conversation to pre-qualify them before they get put in your hand so they're not time wasters I'll take it you these leads would go to other other companies no no no So we we we're essentially an advertising agency we whilst we our focus is lead generation so we'd be running ads on your behalf for your company so there'll be some Facebook ads out just for you we're not going

to sell these leads to anyone else this is just bespoke for you guys directly [Applause] well okay so I mean I've gotta go we've got a website company who puts she puts projects on blogs on this other yeah so any do that separately to yeah okay so how much it's gonna cost well it I mean it it really depends on the kind of position that you guys are in at the moment to be honest um so I'd like to have a conversation with you like uh just 15 20 minutes over the next couple of days

so if you've got time then it would be great to have it just quick sit down over a either phone call or video call and I can just run you through things in more detail and at the very least you can hand things over to your web development guy and you can Implement things yourself if it's not a good fit for each other next week will be okay what's Wednesday morning like for You into the night has been three weeks away Wednesday night up sorry yeah ignore me yeah that's it uh yeah okay cool does

10 AM work for you yeah yeah that's okay cool what I'll do is I'm gonna send you over a just a quick email invite are you will you be around a computer to do a video call or would you prefer a phone yeah all right cool perfect my name's Jordan well a month you're saying well yeah I mean look I I'd rather under promise and over deliver every time so I mean I I say five to ten quote ready leads in a month but I would hope for a lot more than that um I I

in this in the Norwich area the Norfolk area there's no not really any competition that are running ads actively on social media so I would hope for an awful lot more than that um but I'd rather under promise to you yeah okay [Music] um because we're a small family-round kitchen business right so when I do a lead depending on depending on the depending on what I believe the customers have wasting my time we normally So in charge to do designs and go out this that and the other okay we charge 150 quid it's not even

really worth charging but just get through the time waiting so what I'm saying is I can spend half my well if you're saying five to ten leads potentially a month gospel believes I get it you know that's quite a lot isn't it that's um yeah which is a bit obviously but yeah I mean I mean well we could have a we could have a chat about what like the mechanics of how exactly you'd want them qualified you'll you'll know more than I will how to identify time wasters if we need to pull people in on

like a on like a free consultation or so on in theory which is a phone call or something first but then charge them for the in-person quote then that's something that we could do so I mean there are many ways that we can make sure that people aren't going to waste time and as a company we're built not just to send you over leads and just leave you to it I'll make sure that we pre-qualify them as much Okay cool yes yes no obligation of course okay all right so I'll speak to you next Wednesday

team Perfect all right I'll speak to you next Wednesday have a good weekend uh that's a good shout I mean I've got you I haven't I've got your info out but is there as well that goes direct to me yeah cool all right no ways at all I would send over an email then confirm perfect take care have a good one cheers cool interesting cooldown so um obviously learning some stuff about the industry so these guys are on Checker trade which is a industry directory and obviously getting a lot of leads from there but they're

low quality they're not getting um they're not getting people that are actually going and buying they're getting some time wasters now I know why that it is as a marketer it's because it isn't isn't a direct ad something like a directory people just playing everybody off when you use a directory you are directly Trying to find the cheapest alternative you're trying to find and you're playing people off each other which we're going to be running direct ads to this business on Facebook people who are filling a quote request it's a completely different buying Dynamic so

hi hi my name is Jordan I know you're busy so I'll be quick I just wondered whether you could handle another five quote requests at the minute sorry quote requests yeah and five new jobs at the minute I just wondered whether you could handle another five over the next month or so well look I mean I'll be really quick so I help Home Improvements companies in the Norfolk area get more clients in so I generate the leads for you and then I make sure they're quote ready so they're not time wasters and if I don't

generate you at least five over the next 30 days then you wouldn't have to pay me anything would that be worth a quick Chat fair enough amazing oh that's a good problem to have just just personal question do you do are you open and looking to grow the business at the minute you're actively looking for more team members and to expand or are you quite content on where you are oh that's my business I've got someone in the office full time doing with you and I do basically yeah and I got another girl who do

all the accounts and then foreign [Music] let's say when you're fully booked at the moment what's the what's the bottleneck that stops you from taking on more work is it just staff and team like more people to actually do the jobs what's the what's the thing that stops you taking on more fine okay no that's great And so we're not you know really interested in bringing so-called Outsiders yeah we're all happy in what we do yeah no that makes perfect sense I appreciate your transparency mate yeah not interested if they 'll Be A Millionaire tonight

yeah no that makes that makes perfect sense I appreciate you being honest all right there mate well thank you yeah we'll do I'll I'll call back in a couple of months no take care you have a good one cheers cool so there's a friendly chat but when it's used as an opportunity to just find out about bottlenecks out of many businesses about Medicare and very honest is himself doesn't want to grow the company any further right now so my name's Jordan I know you're busy so I'll be really quick I just wondered whether you guys

could handle another five or so jobs at the moment uh no okay that busy For the Fitters we've got which isn't very many we're in our lead time everybody no not not a problem at all I appreciate your time okay okay take care thank you bye foreign do you know when he's back okay that's absolutely fine I'll call back in July yeah no worries take care thanks bye [Applause] how can I help afternoon could you pop me through please oh no worries is it back next week is he uh yes okay no worries I'll call

back then all right take care thanks bye-bye okay so that is 22 dials in an hour and 20 minutes now that we've got five meetings booked in I'm pretty happy with that it's a good ratio typically I would say for you guys like it might be one or two meetings per 20 dials but just shows you how many opportunities you can get when you just pick up the phone and start doing some cold calls it was surprisingly easy to get hold of business owners in this Industry which I kind of wasn't I don't know whether

I was expecting that yeah I suppose I was expecting it considering the business owner often quotes out that isn't that typical as well but yeah that's a very successful hour darling people I got rid of a bunch of other people on the list as well just because I thought looking at the website again to be a little bit too small and on the basis of speaking to a few of these guys having small businesses I don't want to waste time on meeting some people that aren't going to convert so what I'm going to do now

is I'm going to send an email twitch these people confirming the meeting at the time slot and inviting them with a calendar invite then I'm going to send some cold emails out to everybody else we didn't get a hold of on the phone right so that is cold calls Adler way successful session happy with that let's move on to emails okay what's the damn damage so we've got one two three four five six seven eight nine ten eleven emails to send out from this list which is fine I'm actually gonna Send them out to these

are the people that we couldn't reach um for whatever reason but I'm also going to send them out to the people that are a hard no as well like they're too busy until November uh maybe not the one that's too small but if they're too busy I'm gonna still send an email just so they've got my details for the future so if they do change their mind they can come to me and what I'm going to do is first of all let's actually go ahead and write an email script so if we go back on

notion and on Renault reach we'll follow the same premise here duplicate the cold cool script and do called email okay same rules apply now a simple format I'm gonna follow an email so we're going to do hey name personal compliment so some kind of personalization curiosity question which is going to be about uh offer and then we're gonna have CTA and signature so personalization will leave open for now typically speaking what we would do is we would look at a business's website and we'll see if we can comment on something I don't know what I'm

gonna do for them yet But we'll do that in a moment when we actually come to writing an email and then we'll do it on the spot curiosity question could be similar to what we've said on the call call so if I could get you another five quote ready jobs in the next 30 days or you don't probably anything I'm confident I could get you another five quite ready jobs or you don't pay anything would you be against a quick call over the next few days to discuss no obligations you can Implement my ideas yourself

if you like I always like to add this like no obligations make sure this isn't your tonality keep the system four most possible a kind regards nice keep it informal this industry is informal so you change the tonality for the industry but I'm gonna do have a great day Jordan managing director renaultreach.com cool because our website is optimized nicely it shows it from Norwich personalization plus location okay I'm gonna do a personalization and plus I'm gonna mention I'm from Norwich because it's going to be a nice Inn so this is a simple script we might

adjust this as we start doing It um but this is a nice foundation for us to go on so the go back over to database now and send an email put that in generally speaking I want to keep your emails as short as possible just straight to the point come companies get emailed a lot every day by businesses what we would also do is put like a case study screenshot or something around here just to show that we've recently done this for somebody else obviously we don't have that just starting out I'm going to leave

just do Jordan not Jordan platten you would normally do first name last name but I don't want people to search me and then I have an unfair Advantage okay so personalization wise let's take this first business and they weren't in the office to try later in the week so let's go on the website typically speaking we just want to find something that is going to be easy for us to mention so we could go on their reviews all pretty samey they don't have blogs in this industry but they are I imagine typically posting results quite

often we want this to be something that we can kind of repeat throughout Everybody so we're just kind of we're not just for one person mentioning a Blog for another person mentioning so let's open up their Instagram my gut tells me probably the right thing to do is mention one of the recent jobs that they've done because all these companies gonna have mentioned jobs so it should be a relatively quick process to go through each of these and mention one of these for example this shower is pretty cool and doesn't mention anything but I could

mention it they only posted a week ago and it's going to be easy to mention this so I could say something like hey someone up on your Instagram today when looking at local bathroom companies in Norwich and love the brick wool shower you posted last week major bath memory on that one I own Renault reach a local lead generation Agency for Norfolk Home Improvement businesses based on what I've seen nbk so we're called nbk some have on your Instagram today and love the brick wall shower you posted last week major bath memory on that one

okay so that's going to grab their attention I own Renault reach a local lead generation Agency for Norwich Home Improvement businesses based on what I've seen own Renault reach a local lead gen agency okay hey some will look up on your Instagram today and love the brick wall shower you posted last week made your bathroom memory on that one I own Renault reach a local lead generation Agency for the Norfolk Home Improvement industry based on what I've I've seen of nbk I'm confident I can get you another five quote-ready jobs in the next 30 days

or you wouldn't pay anything would you be against a quick call over the next few days to discuss no obligations you can Implement my ideas yourself if you like have a great day Jordan platten Mansion director Rena reach you could argue that you could move these two around based on the personalization I think it wouldn't flow well so if I say major bathroom Envy on that one based on what I've seen of MBK I'm confident I could get you so you could uh should we move them around and see what how that reads major bathroom

menu on that one based on what I've seen of Mvk I'm coming I can get you another five quote ready jobs next 30 days he wouldn't pay anything I ran a reach a local lead generation agent with the Norfolk Home Improvement industry would it be against a quick like a call over the next few days to discuss to discuss ideas to discuss okay cool now I'm happy with this so what I'm going to do is I'm going to take this place the email in subject line I'm gonna do quick question for honestly I have tested

out thousands of subject lines over the years and various sales jobs quick question for first name still works the best um correct me if you found anything better but this is Elite so I'm going to copy that email so it's easy for me to go again I'm going to hit send it's our first email done I'm going to go through and I'll start going through the rest of these companies now it's a lot quicker in theory know that we now that we know kind of how we're doing this first of all I wouldn't paste the

email until afterwards because you might accidentally send it Atlantic okay let's do the same thing find an Instagram it's normally At the bottom okay or call that green kitchen is memorable 38 weeks ago though that's a long time ago 38 weeks ago Jesus okay well it's still memorable they need a social media Management Service for sure and love the green cabinets major kitchen and we all know love the green cabinets you've fitted major the dark what is it dark green yeah some of the four new Instagram today and loves the dark green Championship fit into

major kitchen and be on that one based on what I've seen of Atlantic I'm confident I get you I own each okay you could mention some people would mention here that you tried to call them now this lead I missed this note actually says um said that they're busy from industry reputation so this is one of those where I'm basically just reaching out for the future I actually called up today and spoke to you've said explained that you guys are extremely busy at the moment great problem to have thought I would drop a drop a

quick email over in case anything changes in the future or if you look to expand further stumble up on your Instagram today And love the dark green cabinets you fitted made your kitchen enemy on that one based on what I've seen of Atlantic I'm confident I can get you another five quote ready lead jobs uh in the next 30 days or you wouldn't pay anything I own when I reach a locally generation Agency for Norfolk Improvement industry I actually called up today and spoke to explain to you guys are extremely busy at the moment great

problem to have glad to hear it thought I'd drop you a quick email and go simply jeans in the future or if you look to expand forever have a great day Jordan okay so we're keeping things amicable there we're planting that City for the future I wanted to actually use that subject line that's quite nice okay Instagram yellow walls that's pretty pretty good love the yellow walls late for it there and they're getting clean someone up on your Instagram today love the bedroom with a yellow walls you posted major bedroom Envy on that one based

on what I've seen of angular bathrooms I can't get you know if I've got really wouldn't pay me anything I Already reach a local lead generation Agency for that Improvement industry bloody bloody blah quick question four slap the email address in and send it you guys get the picture at this stage so I'm just going to carry on now to send in the rest of these out [Music] thank you okay all done so I've added two extra columns to the lead list track when I initially cold called when I initially sent an email now typically

speaking if I was actually doing this for an agency I was looking to scale and I wanted to be as efficient as possible I'd be using a tool like instantly.ai or lemlist or gmas to automatically follow up on these emails okay but I wanted to keep things the most simplistic form at strict backs I'm not using any hacks tips or tricks or softwares on this series right now to just show you how simple it can be to actually sign up clients if you want all of those things have a look at our program or we

have enough of you comment below I'll create videos on those systems And automations but for now we've send it all automatically it's also going to make sure that we've got the highest deliverability rate on our email as well typically you want to make sure you warm your emails for two weeks because we've only sent 20 or so emails we shouldn't have any issues with deliverability but if you're planning on sending 20 a day over the course of a couple of weeks you might fall into spam so you want to warm your email on a software

like instantly or limb list to start off with with now another final thing that I've done whilst I just finished there is I created the pipeline on go high level for Renault reach and the pipeline is where we manage the different stages that a lead is in so when we initially Outreach and before we've heard back from a lead they're going to stay on our lead list when they respond to us that's when we move them onto our pipeline so typically we put them then in the new lead stage or the conversation stage we then

also have a ghosting stage if they stop responding to us we know we need to follow up we have The appointment set stage with all of the meetings that we've got lined up over the next seven days and we've got no Show cancellation and we also have a few more in there as well negotiations have gone back and forth on price so after the first meeting got client closed and then nurturing nurturing flow is where we put people in a drip feed this is something we do in our agency over a period of time to

reignite them nurture them basically so I've got meetings booked in for more over the next seven days I kind of didn't anticipate I wouldn't just be able to book everyone in on the same day but it doesn't really matter because what five meetings realistically not all them going to show up I'd be happy if two or three show up three would be good and even if all five show up it's still going to be what maximum of four hours on the phone so it's all still condensed down into one day's worth of video which keeps

us on track so guys I think you can tell I'm a little bit exhausted it's been a very long day we've crammed a lot in right now I've now got to Jump on a live q a session group coaching call with our private community of agency owners in the affluent Academy so I hope you've enjoyed this episode cannot wait to jump on these meetings and close a client and go through that process with you been a fun one I'll see you all soon cheers you'd be paying us 800 every month and you'd be paying Facebook

800 every month so what happens if it just doesn't work I completely understand I'm a complete stranger I only called you a few days ago we barely got acquainted right I'd like to believe that we'll build a friendship throughout working together if we do but I completely understand your hesitation that's why I have the guarantees in place I don't want to have difficult conversations we have a 30-day guarantee happiness guarantee you can get out at any point if you wanted to get out halfway through the month you can leave I don't want to waste my

time just as much as you don't want to waste your money oh that's wrong okay yeah so why don't we do it