hero so first off I hope you don't mind I'm doing this in video form I just find it's a bit more personal I can get my point across a bit better so I'm currently sitting here in my home office and I've been looking over your current digital marketing as well as your website and I've created some notes before I start let me tell you a little bit about myself and my company my name is Iman I'm the founder of IG media we're a full-fledged digital marketing agency some of our clients include bagging Lipson zebra fuel
athlete and a bunch of other just really cool innovative companies I've also attached a deck this email go through that and I'll tell you a little bit more about us as well first off I'm going to start off with branding and content I'm looking at your branding and I actually think it's quite strong I'm actually a huge fan of monochrome to really love what you guys are doing there that said the whole point of a brand identity is to follow through and to make sure that every public platform is congruent to that brand identity unfortunately
after looking at some of your content as well as your social media it's not a trainwreck but there's a lot you can do there now in terms of content I don't know how much money and time you're actually allocating to video work and photo work currently the problem is from your social media it seems as though it's very scrambled and sporadic continuity is so so important for a brand so to give you an example one of my clients athlete they start off as a content distribution platform for influencers now the owner Sean super nice guy
we've become very close over the time we've worked together he's spending thousands and thousands on rogue video campaigns and it really just wasn't doing much and really athlete had no content strategy in place whatsoever so me and my team came in in April and it was only at the point where I gave him strategy and gave him consistent content that they start to flourish now this point the numbers are even higher but if you refer to the deck I actually built a case study from them now their marketing budget is quite big so don't expect
the same sort of results but I hope you get the point that it needs to be consistent and it needs to be congruent to the brand now as for advertising and sales funnel that's a large part of what my company does I can speak for hours and hours about drip marketing automatic responder systems email marketing average like accessory etc but one thing that I would relay to you is I'm South Kensington based and my hairdresser is actually a place on Fulham Road the owners are gonna call Joe and whenever I go in for a cut
obviously he knows on a marketing agency so he asked me for little tidbits and piece of advice around three months ago I told him look Joe when someone comes in after their haircut put them in the eye and say hey and you give us a good google review next time we'll give you a free haircut now the key is raise our business card or like a blank company card just write 50% off and then for you guys the trainer signature and give it to them because that makes it tangible and makes it real now the
reason this is so powerful is because I know local businesses in this area are spending thousands and thousands to rank on Google and Joe over there he's not paying a penny but he's still ranking high because people are giving so many positive reviews another thing that he's done is whenever someone comes in doesn't oh by the way we serve free beer to our customers while they're getting their hair cut all you have to do is put it up on your history story so people take an Instagram story they put it up the geo-target now the
other cool barbers that serving beer and they're also getting all this free traffic and the key is these people have built a rapport because it's either a personal page and everyone who's seeing it is just a friend or if they're in influencers they've got a huge reach but once again they built rapport with their audience so as they tell them by the way o s barbers serves the best beer while getting a haircut like people are going to flock to them and negative very very well this is a simple sales funnel for some of my
bigger clients like zebra fuel Bureau systems are run much much more complicated sales funnels they involve automatic responders the conversion is just through the roof it's it's much much better but obviously it takes a lot of time and money to set up so the O s barbers example that's one that you can implement today no I went on two units website and I actually looked at the code and I found that there's no Facebook pixel currently installed now that tells me one of two things either you're currently not advertising with Facebook and in that case
you're losing out on a lot of potential clients or number two you are currently advertising with Facebook and you probably go on an agency doing it and if that's the case you need to fire them right now because if they haven't even installed a Facebook pixel on your website I mean tracking your customers behaviors or are they able to retarget effectively so this is what I mustered up and around five minutes I have a lot more notes a lot more that I love to relay and discuss with you obviously Quinton is a good friend of
mine so you told me about you guys told me you were actually about to hire another agency or maybe an employee so last few questions I would leave you with our number one can I have a look at your current digital marketing plan what's the strategy and what are the sales channels and the last thing is what is the lifetime value of a customer the thing is you're not speaking to a sales representative right now I've always wanted to keep my agency very lean very small I like to know that I'm getting my money sort
so when I ask you what is the lifetime value of a customer to you I need to know that because then we can start thinking about how much can we put towards the cost of acquisition because for example you're going to need to run promotions and maybe the first two encounters maybe the first encounter you'll take a loss the second encounter you'll break even but when you know the lifetime value of a customer it's very easy to bring them up that value scale but for me and my agency I know how long on average clients
stay with me I know on average how much they spend with me I also know on average how many referrals they bring to me and all of that gives me a clear indication as to how much I can put towards Facebook advertising building sales funnels even affiliate marketing so as I said I'm South Kensington based so if you're open to discussing this further I'd love to pop by the office or I'd love to take you to my favorite coffee store here on Fulham Road I really appreciate your time Rob and I look forward to hearing
from you
