$4 million that's how much I spent creating content across all these platforms last year we have almost 900,000 followers on Tik Tok and only 2 and a half% of my traffic to my site is from Tik Tok now you compare that to Facebook which we've only been doing for maybe half a year and we have 15,000 followers here and it has 10x the traffic by follower from Tik Tok and so Facebook was way down here but it is now moved up and so for me these two right here generate 80% of the traffic that I
have acquisition. and so we're doubling down on what works but the two biggest moves are Facebook is moving up and email is one that I have spent very very little time on and email has unbelievable metrics in terms of conversion and bringing customers in and so this is how I'm spending the next
