I have trained thousands of sales reps over the last decade I have seen it all everything from selling sunglasses to Selling Cars selling multi-hundred million dollar government contracts to selling SAS selling marketing agencies to info products selling real estate you name it I've seen it I've done it and overworking with those thousands of reps I've started to recognize some patterns who burns out who excels who's naturally dispositioned to be good at sales and who's not most reps when they come across objections they get into battle mode put up the gloves start boxing and it increases
sales resistance it makes it super difficult for them to actually get the clothes the best way to combat that is to do exactly the opposite of what they expect most people though never use silence to their advantage because they just think about that awkward first date I'll be honest when I made this entire curriculum I went through and I was through I went through pretty much every single part of pre during and even post sales that I could think of the problem though is every single sales conversation is unique in chess you have somewhere around
10 to the 120th power variations of what the board can look like it's a lot of unique cases and in sales it's the same see what really helps reps become better reps is understanding the principle understanding the frame and the goals the why the What the how that's what I want to focus on in these lessons Warren Buffett said it best it's not about how hard or fast you can row but the boat that you're in and this line says everything about your success in sales thus no more lying and no more lying to sell
old sales reps meet asteroid and begins a new era of cells a new way of selling welcome to [Music] foreign