I Grew My Painting Business to $1M/Year With This Sales Tactics ( From 30% Closing Rate To 80% )

what's going on guys and welcome back to another video in this one I'm going to be sharing my $1 million a year sales strategy that I went from 30% closing rate all the way to 70 and 80% closing rate by implementing the six simple sales strategy in 2024 we did a little bit over1 million 2023 we did just shy of 550,000 and 2022 we did just a little bit over 220,000 so we've been doubling our business every single year by implementing the six simple sales strategy so I'm going to be literally giving you all the

tips and tricks unveiling the current and show you everything that we do to make sure that with that our sales rates are super high therefore we make a ton of more money so if that sounds like you and you actually want to learn how to make more money then make sure to stick around to the end of this video you're not going to want to miss it all right so first off we got to identify our ideal customer what this is going to allow us to do is pretty much eliminate everybody else the people that

we don't want to work for and business is like relationships you got to have options if you're only talking to one girl then that one girl is going to feel like she got all of the power but if she knows you're talking to five 10 different girls then she going to see you more as of value right like more valuable than if she knows she's the only one so same thing in business this all comes into marketing right so once we got our marketing di in which is what I teach inside my coaching program which

by the way if you want to if you're stock anywhere from $5,000 to $20,000 a month and you want to scale to $50 and $100,000 a month then Booker called down below and if you're serious we can make it happen but anyways once we dial in our marketing strategies and we got a a ton of customers coming in then we have to identify our ideal customer and we're going to have a ton of options so we have to separate the ones we want to work for from the ones that we don't and how do we

do that well simple we identify them so first thing who do you want to work for well definitely people with money so wealthy people people that pay on time you don't want to be following up and following up for people that are taking three four weeks to pay so they're pay on time they're not picky they value their time more than their money because that's what happens a lot of the cheap people the people that you don't want to work for they value too much money so anything you charge them is going to be way

too expensive for them so they're going to try to get every single dime Out of You by following you around by not paying In Time by try to nickp every little detail if there's a little bit of a drop right here they're going to try to point it out because they don't see the value what you're providing they don't they don't value their time they value their money because they pay um money for the time so identify make a list of every single thing that you that your ideal customer wants to do they live in

a wealthy neighborhood they live in the country club whatever the case might be they make $2 million a year whatever right so once we identify our customer then we got to pre-qualify so whenever you got a ton of customers coming in because I tell this to my clients that there's a huge difference from referrals to marketing and pay marketing and other Outreach and organic right whenever you're getting a ton of referrals um number one it's not reliable number two it's not predictable and also you get a you get a lead right because when somebody refers

you 80 to 90% if you do your stuff right if you're not overcharging then they're going to go with you and you're probably going to be the only bit once you do marketing especially paid ads there's a ton of other people right it could be Facebook Instagram there's going to other companies out there doing ads as well Google there's going to be a thousand contractors right under you that are also going to be uh having a Google business profile they're going to have a page they're going to be paying Google to be on on ranking

on top so you have to identify your customer and then you have to pre-qualify on that initial phone call by making sure that this customer is good for you and it's not is not just wasting your time or Tire kicking so ask him a ton of questions right so one of the questions I like to do is of course what are you looking to get done so what do you need done how soon have you work with contractors in the past you know asked a ton of questions in the initial Funko and they're going to

they're going to um pretty much unve the current and tell you exactly why they're calling you how soon are they looking to get it done one of my favorite questions in that pre-qualification uh phone call is asking how soon are you looking to get it done because this is going to give me two answers two different ways number one as soon as possible or as soon as you can fit us in our schedule that means they probably went through our ads they saw our website this or our business page they've been following us for a

while so they're ready to move forward or number two or we're just shopping around we're getting estimat uh we try to do it three months from now so you identify then which route you want to take do you want to risk it do you want to go meet him do you want to try to sell it or do you just send them a price over text or over phone number and then see if you can land it or not because one of the things that we try to avoid is driving around town wasting gas wasting

diesel wasting time with your family with your other customers to try to sell somebody that's not ready to buy cuz if they're not ready to buy if they don't have the money if they're just not ready right now they're got they're not going to buy from you and you're just wasting a ton of time ton of money just driving around and that's when pre-qualification come in clutch next let's say you already pre-qualifying you went and met him in person then we got a build report how do you build report well ask competing questions so ask

a ton of questions uh feel identified with them so for example if they got two dogs that come and greet you at the door then pet the dogs be like hey I also got dogs at home I got a yellow lab or I got this type of breed or I love dogs I love cats whatever the case might be feel identified with them right talk a little bit about the dog oh how old is he what breed does he like to play ball does he like to water you know just bill Rapport same thing once

you go inside the house if you see that their son graduated from the same High School you did or same College then feel identifi with him right build rapport be like oh he graduated from that college I went there what year did he graduate you know like build personal connections with them because people buy from people they like know and trust and how do you build all of that well by asking good questions by feeling identify with him by building report that's really really important then once we build that initial report which should take no

more than 5 to 10 minutes on the initial um conversation in person you don't want to make it too long you don't want to drag it you don't want to get yourself into the weeds you want to try to be as as good as precise and have a strategy to be able to do it properly so that way you're not just there like a friend and then they put you in the friend zone and they don't want to buy from you right you got to be the leader you got to be the one leading the

conversation and driving them to the sales process because you're the one responsible you're the professional they're just there to share their information whatever they have so way you can give them a quote right really really important now find out their motive their buy their why I'm sorry people buy for a reason they just don't buy because they want to buy you have to ask good questions and dig into their pain points and their why so for example maybe they have a wedding coming up right and they want to paint their house just dig into that

oh how's the wedding when is it who's getting married why do you want to paint your house oh well because I don't want everybody coming over and seeing a dirty house I get it I get it I wouldn't want to be that I wouldn't I wouldn't want to do that either if you know the wedding was in my house and everybody was just judging how my house looked that's a really good point I love that you know just dig ask questions and ask straight up why do you want to do this right why so how

soon do you need it done how important is this to you and then of course back it up with I understand I will be the same shoes build that pain right and once you find out their pain their why their motive then almost like a doctor press on the wound make them hurt as crazy as that sound you got to make it to where they buy based on emotion and then they justify with logic you don't want them to buy on logic because it doesn't make sense a lot of the times especially if the money

is not right if you're a little bit over budget Etc so really important that you find out their why so that way you can focus on that throughout the rest of the conversation and ask more and more and more questions the more questions you ask the better your chance of closing this project super super important and that's what that that brings us to the 1090 rule I made this up um essentially you want you want to talk 10% of the way and the customer talks 90 right so you ask questions and they answer that's how

the whole conversation should be right ask 10% questions and Prospect answers 90% so just let talk right people love to talk about themselves so you ask question oh really how's your day been awesome glad to hear that what do you do oh well we did this we did that all right cool so what Mak sure you you want to Ping your house oh we got a wedding coming up when is the wedding oh next Thursday cool who's getting married oh my son and my daughter-in-law oh man congratulations that's awesome how long have they been together

be that report how important is this to you very important man I don't want you know the family coming over and seeing a dirty house or a ugly house man I get it I wouldn't want to do that to uh in my house either so how important is this to you you know just just keep digging and asking questions so that way you can dig into their pain points and make them hurt right that's essentially what we want to do and then we seal the deal by closing in person right the worst thing you have

to do and one of the reasons we see so many people inside a group not being able to make that 50 $100,000 a month is because they're leaving it to God right they're they're leaving it to the chances they're building all this right they're identified their ideal customer they're asking question they're building report they're finding the why the motive they're asking a ton of questions but then they go home and they build a professional quote and then they send it via email or text message and guess what if the price is not right or if

they don't see the value what you're providing that's it they're not going to reach back out to you they're not going to respond they're not going to move forward they're just going to leave you hanging and that's the worst feeling as a salesperson or as a business owner with somebody you spend all this time you drove to their house you spend your gas your family time you spend all this time with them probably an hour in the sales process and then you go home build a professional quote and then you send it over and you

get ghosted so the right way to do it is to go in your truck be like hey Miss Mary give me 10 15 minutes I'mma build you a quote and then I'mma come and present it to you and then right then and there what's going to happen is it's going to be harder for them to tell you no face to face then just goost to so you get more room to negotiate and I help people with all this like negotiation questions how to actually make the value of your product super super high so it's not

even a a a price objection it's just when do you want to get it done like we can help you right now right because that's really important price should not be a deciding factor because it's the value that you're providing for them right so if they got a wedding coming up you're solving the problem you're you're figuring you're doing them a favor you're helping them with their wedding to make sure the house looks neat Peak forward those photos right for those photography so if you leave if you leave it hanging if you just be like

hey Miss Mary that's cool it was a pleasure to meet you I'm going go home build your proposal and I'm going send it to you later this evening you lost you already lost because that's going to give him room to get two three more quotes my price shop around not call you back but if you do it in person you can even negotiate if you want to you can lower your price a little bit giving them an incentive to go right then and there it gives you a lot more opportunity to seal this deal like

I said people are harder to tell you no face to face if it's a price issue then identify that and talk about it after you present the quote but yeah this are the six steps I recommend or that's what I do to make over a million dollars in sales in my painting business which is for employees so we're High profits 50 60% we do a lot of subcontracted work I focus on lean and mean heavy to the money right I don't want to have three four five different Cruise running around like a chicken with no

head and making no money right no profit so I stay small but focused but yeah so identify your ideal customer pre-qualifying build rapport their motive the reason to buy a 1090 Rule and then close them in person if you do this and you implement it correctly then you should see a huge race in your closing rate probably double it and if you double it that means you you double your income and your Revenue as well your profits and everything else if this video you found it helpful then let me know if you want to dig

more into detail you one my help on how to scale your business past 50 $100,000 a month then make sure to book a code down below bring your credit card it's not cheap but it will definitely change your life and any value that I bring after what I charge you it's all profits right so instead of me giving you a fish so that way you can eat for a day I'm teaching you how to fish so that way you don't have to pay any marketing agencies any sales coaches and then I can teach you everything

and help you build systems to buy back your time so if that sounds like you then book a call down below like And subscribe and uh let me know what you think in the comments below God bless