Popshop Live: Streaming E-Commerce for Gen-Z

so livestream e-commerce is big in china less so here in the united states what's your vision for this yeah um so i i think this is a perfect timing for everyone to know more about live streaming shopping so pop shop live is a live streaming marketplace that can buy entertainment social and commerce and this is a movement really started by the enter by millennial and gen z because they demand and desire for an authentic communication with brands and sellers so uh in pop shop we the live streaming shopping is really taking the best part of

in-person shopping think customer service and storytelling and also the best part from traditional e-commerce things scalability and convenience and also pushes this into social entertainment and beyond and anyone uh on on the platform or on live shopping they can start their own live shopping channel and sell directly to a national audience um in the past year because of covet we have prioritized working with brick and mortar stores as you can see on the screen a lot of them streaming from their store um right and help them to multiply their revenue uh in a few months

and so denton how does this compare to qvc and home shopping network you know something that people of my generation are more familiar with yeah so i think they're definitely uh the future is a lot like the past and always going to be new again so i think there are definitely some like connection with that experience but i think the main difference is the real-time interactive uh interaction this is something that qvc might have a little bit but i think the digital mobile first uh experience really um um in like like amplified that real-time interaction

now there is competition in this arena there's tick tock of course there's amazon live facebook live shopping fridays i didn't actually even know they did that but they do um everyone seems to see that this is part of the future what will set pop shop apart yeah i think first of all live streaming is more a live streaming shopping at this generation is more than putting the broadcasting and the storefront together it's like i mentioned it's a lot more about the real-time interaction so give you an example um last year uh during uh christmas we

have a seller uh a secret center show with hundreds of users and 80 of the customer make the purchase during the live show and send a gift to other audience in the live show and the entire four hour show you can see people uh not only about purchasing but it's also about in a community that they're unwrapping their gift uh doing a two-way call with the seller and everyone just tear with joy so i think a lot of those experience is not something that you you can see in qvc or amazon live and we are

a lot more focused on building the community and building and immersive entertainment experience that elevate every ever elevate people's everyday life now one of the trends we saw in amazon and pinterest results they just reported earnings this week is that customers are going back to brick and mortar i mean as we come out of the pandemic how much of an appetite do you think there is for this in the united states yeah um so like like i mentioned in the past year we work with brick and mortar stores and a lot of the brick and

mortars were actually adopting a pop shop first um platform and there's one store in um in los angeles uh they actually after they use pop shop they close their true smaller retail store in los angeles and they open a 5 000 square feet space for production and fulfillment and now they call themselves a media company and there's also another seller there's also another seller that um they didn't have a fan base before they joined pop shop and a few weeks ago they celebrate their one year anniversary on pop shop by reopening their store for a

day and they have a crowd waiting outside wow outside of the store and they open the door to ask everyone one by one what's your pop shop name