[Music] welcome back everyone yes that was me dancing to the hold music as we were counting down for our last session of today just today but thank you all as always for being here and for lasting the entire day uh there's been so much information I'm looking at the chat right now people already talking about they're getting their coffees they're getting their snacks some people are Going to sleep right now because they're in different parts of the world thank thank you all so much for being here for grabbing your food for paying attention taking notes
and for just just enjoying all the information that is being given to you by all of our incredible speakers today so much good information that last session was phenomenal so thank you thank you so much uh for for being here as always so how's everyone feeling how's can I get some like favorite Emojis in the chat some fires whatever you want to choose how's everyone doing so far you ready for this last session this going to be a really good one by the way lot of information we're going to give away and a lot of
lot of fun a lot of fun that we're going to have yep thank you all so much thank you great I'm so glad you guys are having a great time this is awesome I love to see that thank you for being here everyone thank you For grabbing your popcorn railen I saw you saying that you had popcorn but let's let's kick things off let's let's get it going our final speaker for today we've had so many amazing speakers and this one is just as amazing she's a top marketer professor board member philanthropist and SE sweet
Whisperer and now the CMO of Gary vaynerchuk's Vayner X and the president of Vive by Vayner she serves as a proud board member member of creative Spirit Ad Council the Miami AD school the United Nations Association of New York and we.org and if that wasn't enough she's also a professor at the Masters and branding program at the School of Visual Arts so get all your emojis together this is the final speaker we're going to answer so many questions give you some stuff to walk away with for today get your emojis together and give a great
big welcome to Andrea Sullivan DJ can I take you everywhere With me AB amazing I thought maybe I was the only one that was dancing that music but it doesn't surprise me that that it was that was you that was probably having even the better dance moves exactly no we we've been dancing behind the scenes this entire time and we are super super excited to have here Andrea there's been so much information given away from from the entire day today we have people walking away with like new ways to start their Community uh getting Over
the fear of starting a community so I really wanted to like let people understand one what is Vibe by vainer and learn about the entire process but knowing your entire story of how it came about that's gonna help people in so many ways but we can we can take it from the Top If You're Ready well first of all DJ I just have to say that I am am such a fan uh not only of Mighty networks but of you personally I feel like you have been an extension of the Vibe by Viner family since
day one so that means the world um you've been dancing with us you know at every move um as we build our community and um I'm such an honor to be a part of this and thank you for bringing together such smart interesting generous people U because I think we're all learning as we're building our businesses right and so this is the perfect Forum to be able to address things that people are curious about um So yeah I'm happy to start kind of from the beginning great um I have I was fortunate enough to be
sort of a serial CMO and was at Omnicom for about 16 years and was my last role there was Global Chief marketing officer at interbrand um and so I did a lot of things around building Community there um but I think it's been really interesting being a part of the Vayner verse joining Gary vaynerchuck almost seven years ago and being his Global CMO For um six of those years and then now this year just uh you know kind of transitioning over to how do we start to bring together two communities that are really important to
us and and really deliver some value to them uh and so we have we launched Vive by vayer which is a leadership acceleration program it's a mastermind if you will where we bring together both entrepreneurs so Founders and CEOs from from small to mediumsized companies that are in on a high growth Trajectory and then we also bring together sea sweeps from larger Fortune 500 companies so in general it's been you know Chief commercial officers Chief marketing officers um you know the those kind of folks that are all business Builders um and we're bringing them together
in small groups of um up to 12 people and we offer up a four-month program um and we are so thrilled to have Mighty networks be sort of the backbone of that um and creating a a Playground that allows us to do all kinds of things that's that's awesome yeah we're we're super excited for this partnership love the Vive team seeing the viers get inside there and go through this transformation okay it's it's for entrepreneurs seet folks and everyone in between that are in this transitionary period that we've talked about um and we've talked about
in other sessions earlier for today how did this even come About like how do you serve people people in seite positions and entrepreneurs and people that have full packed schedules and businesses how did you even start or come up with this idea yeah no I think it's you know it's interesting you know that Gary vaynerchuk is out there uh sharing a lot about his perspective on life honestly and he's always encouraging people to become really live their best and happiest life and yet we didn't have a Place where people could go to work on that
really get into the work um in the weeds looking at both how you're growing your business but then how are you growing yourself and at the end of last year in conversations with a lot of different leaders we were noticing that people were feeling a number of things one is that they were definitely feeling burnt out um they were feeling stuck oftentimes in you know what should they be doing next how should they be leading Not only their teams but how could they be filling themselves up so that they could have the energy to take
on um all kinds of complicated challenges out in the world um and so I had been personally um Gary always loves to have um hear from people about their side hustles well I had a side hustle that I had told him about which was that coming out of covid I myself was feeling a bit lonely my kids were heading off to school so I was an empty nester I wanted To start traveling again um and I definitely had really you know gathered up a lot of friends and family even in the in the industry itself
and so I started Gathering folks inviting them into my home and doing Retreats going to other places around the world like Costa Rica took a group of 20 people out to Bali and what we found is that you know it's exactly what happens when you build a community that's like-minded where we all started to help one another with Different challenges the good times the bad times all those kind of things so I told Gary about it and other other uh seos in particular were telling Gary about the how their lives had started to evolve and
change and Gary said why don't we do this for our communities and see what might happen and especially with that magic of like the founder community and then the larger you know big Fortune 500 Community can we bring those two together and see what kind of Magic we could make wow wow okay super fun I have to say that's that's so cool yeah it sounds incredible so you're taking people in your own personal Network you were feeling lonely uh maybe um disconnected from people through covid and decided to say let's all get together let's all
do this thing and then decided to make it an actual Community a program to help people in their lives professionally and personally do I have that correct yeah That's right and I think the the interesting thing about this program is it's a little bit different than a lot of other masterminds so it's four months four-month program we do get together in real life as you know you've you've attended um you know some of our in life in real life um activations and things like that um and it's really important that we do that right out
of the gate because most of the people that are joining up they may know one person but In general a lot of people are you know they're just meeting for the first time and so we need to have that opportunity to get to know one another not only our objectives but what made us who we are um in terms of how we look back on our life how what are the our dreams for the future and then we can kind of be in the here and now and helping one another and that way when we're
joining on um Mighty networks each and every week when we have you know different kinds of Inspiration ational speakers we've got that Bond we have that love we have that trust um we can be vulnerable we feel like we're in a private setting where you know whatever it is that we share stays there um and that's that's incredibly important when you try to go to work on these like bigger Larger than Life kinds of opportunities where people are sometimes you know letting go of something or really leaning into something in the future it's not it's
Not easy work yeah that's that's so true that's a great call out for anyone taking notes in the chat people want to connect people want to learn from other people someone also wrote about having presence that's phenomenal another call out but offering the ability for people to have their own safe space talk about what they're talking about especially on the level that a lot of your members um are on uh you you want to be able to create that that space for them to Gather talk about their their um uh struggles and and uh tribulations
then give them the help and support that they need especially coming out of Co that's a phenomenal phenomenal story so I know there's probably people thinking okay Gary ve Andrea elivan like you're at these certain levels where people can have a lot of visibility um the vayer name goes a very long way we want to boil it down for them to take away these tangible things right you started with Just like hosting parties or trips like you can start with the people you know right like you don't have to have uh you know the large
vorx media conglomerate you can start with the people that are within your network I really want to ask like over here at at mighty one of the things we talk about is starting with your people right and then your people's people and then your community's people do you have any tangible tactics tips tricks and strategies on networking how Did you meet the people you met to then have them come on trips with you to have that close bond with you do you have anything that we can you know action in our own lives in terms
of networking yeah I mean absolutely and I I think that um you know this as as much as anybody DJ you're such a natural um just the whole idea of like you know leading with your heart and it's all about having a couple of things I think one is curiosity about people um a and And the things that they're curious in and then really feeding that and connecting other like-minded people in a way that's just that feels you know organic and that's natural honestly um and so a lot of this you know it does feed
one of the um one of the perspectives that I always love that Gary shares that it's all about you know being generous and he wrote a book um that's called jab jab jab right hook that's all about how he essentially Built his community by giving giving giving it sounds violent with jab jab jab right hook but it's more like you give you give you give and then when you have something that they might want to join it's there for you and then you might want to engage on a on a um business level but I
never um you know strike up a conversation because I'm looking to do business it's always because I'm curious about a person and I think that makes people feel more seen And that's one thing that we're noticing in our community is is most of these people are feeling yes they're at the top and it looks like on paper it looks like they should be the happiest most content people in the world and yet they are feeling lonely they are feeling like they want to connect with other like-minded people they want to be inspired by the best
you know I there's that saying my uh business partner James orini always talks about iron um you Know meets iron and that's uh that you know it makes it stronger um and so you know I think that some of this is it's more just a curiosity um and that your point is just just start right that just invite people around a table break bread encourage them ask questions um and then I think thing that's kind of fun is to ask it's the whole buddy system so I always ask friends to bring a buddy with them
and that way we all continue you know to to kind of have like-minded People and different people so that it's not you know it's we've got that sort of diverse mix of thinkers and doers and you know all the things and it makes it super fun I love that that's a great great Point again for anyone taking notes using your uh Community to drive growth member driven growth you can mark it within your own Community to leverage That Word of Mouth encouraging other people to tell someone else and bring people into the community because to
Andre's point you never know what someone's going through right your friends right now might you know hopefully they canide in you but maybe you have some friends in the periphery that are going through something that you're part of a community that would solve any problems that they have they just don't know about it so tell others about your own Community the communities you're in and then utilize that to uh to bring more more growth into your Membership that's a a phenomenal phenomenal call out Andrea um and I love that idea that start where you are
you don't have to be at some Gary ve level you can just start at where wherever you are we've had some people earlier in the the day talk about how um they started their Community with zero some people were talking about they're starting with less than 20 people on their uh email list and less than uh 10 people on their on their following that's where you are You everyone here knows someone you all know each other now you know we're all in the same community on on Mighty networks start with each other so I love
this chat there people coming up with acronyms bring your own bestie I love that BYOB coin that coin that Jordan that's phenomenal bring your own bestie I love that um great okay so there's so much that we can talk about here and different tangents that we can go down So uh you you know what there's some people that are asking some questions oh we'll get to questions at the end don't worry don't worry everyone that's asking feel free to ask all the questions you want to we will make sure to get to them and answer
everything possible this being the last session of the day um okay so you took us on this journey you had uh these folks coming out of covid you were also feeling unfulfilled in terms of loneliness and wanting to get Connected with people that's what birthed the idea for viive by vayer can you talk about um like with with you know people think that you have to have this gigantic audience and we talked about that but the tangible things that we can walk away regard regardless of what scale you're on what are the core aspects to
just being a good host we've talked about you know networking just being a good host on any level what do you think uh goes into building your Community as a host and then just uh even you know how you did uh IRL uh meetings what are some things that we can like maybe make a bulleted list for some of the people in the chat right now yeah absolutely so I think the first thing is to make sure that you're really understanding what the objectives are of some of your community members and that you have that
you bring together there should be some shared elements and so there you could you may be creating Multiple communities if their number one mission is you know in our case we have a lot of people that join that want to build their personal brand in addition to the brand of their company and so they join us to really get into the work there and so we help them to understand the art of coming up with you know what is your point of differentiation how can you authentically talk about things that you care about how do
you bring build your following um across all the Platforms and that kind of thing so that's one thing that um is sort of shared across all of our community in this um in in for class number two at any rate um the members all come from different Industries and so the way that they apply that is very very different and that's okay that actually makes it more interesting originally we weren't sure if that you know was something would be better if there were you know more and you know all in Professional Services or whatever it
might be and people came back to us and said no actually there isn't any other place where I can allow my brain to think differently and so I think thinking a little bit about what needs to be shared and then what is the diversity of thinking that you can maybe bring to the um to the equation I don't know what you what you're seeing DJ across the communities that you're involved with because you guys have counseled us a lot Along the way which has been also been very helpful because you know this is this is
a new proposition we haven't done anything like this before so learning from you guys from the best on what are the elements has been super helpful to us yeah I love that understand the objective of your community the reason that you're doing this be very very very clear and then know how people show up in different ways because your ideal member um at Least for the Vive team are people in in you know uh high level jobs or people that are entrepreneurs people that are starting their own business or just in this place where they're
trying to figure out out how do I not burn out how do I scale my community um and my my company and they're trying to figure that out but for people on any other transition path you just have to figure out the people that you're serving so that's understanding the objective of Your community and then you have to also understand how they're showing up some people might come to your community for one thing and leave with something else after their best year ever but that's where we have to be intentional and figure that out we
had uh Roger Whitney talk about how uh he he tells people what need rather than what they want because people might not know what they need and they just say what they want so that's I think that's a really good Point and you know it's interesting because we have not only marketing and business you know sort of um mavens that come in and talk to us we have folks from Shark Tank like Damon John come and speak but then we also have uh people like deac choer come and speak about meditation we talk about you
know sleep and so there's a bit of this health and well-being in addition to the hardcore business and going in we're not necessarily I mean we we do interview Everybody and catalog things but to your point some of them don't think they need something only to have that become their biggest aha right um and also that sometimes when you join a community you think you're joining for one reason only to have that change over time and it's those big growth moments that are the things that keep people in a community right that it's you know
you're you're going to I hope we're going to continue to evolve and grow and to do that Together with a group is even you know more fun and more supportive um but that requires a little bit more of the what you need and kind of testing that out and pushing people to you know different kinds of extremes to see what they can discover about themselves yes that's so that's so true oh yeah that's I love that the fact that you even had the call out that you've brought people of authority into the community we talked
about that earlier I think that's a a Great play for anyone with their own communities trying to figure out you are a person of Authority for your own Community but you can also rely on other people uh to give more diversity of thought to give uh so much value to your members and that's what the whole point is people don't know what they need uh you do as the host so that's a that's a great call it Andrea um can you talk about more of the um uh like offering that you have on the platform
like what You give to your uh your members yeah absolutely so after this the in Real Life kickoff that we typically host in in New York which is you know kind of a two-day experience then every week we invite people onto our Mighty network uh platform we call it the Vive Hive and it is there that each Friday we invite an um a speaker to come and talk about anything including you know what is my founder story so that could be from Bobby Brown or we have Dr Jason from Theab body um to it could
be you know experts around Nutri nurition so we have a a wellness instructor um Chef Pollock who just dropped a u a cookbook called food is love and she uh Beat Bobby fle in a big uh competition so she's a great one to teach you you know how can you be nutritious On The Go and all that kind of thing so we have weekly sessions where we bring in these big Blockbuster speakers we also have a lot of folks that come in and talk from vayer that Provide again real in the weeds kind of master
classes so this is is n just inspiration we actually do the doing so you know what does your Tik Tok look like how can we help you in optimizing the your stage presence all those kind of things finding your voice whether you're a leader or you are a paid speaker how can you build a business of um paid speaking how can you find package yourself up to join a board so we have authorities that come in and Talk about those things um but then we also have Mastermind sessions where each of the 12 people that
are a part of the Vive class then are you know sharing different challenges sharing different secret superpowers that they have um and I think that's the most beautiful thing that's come out of these programs is all of these community members start to help one another and they're cheerleaders for one another and they send ideas and they connect people and then it's almost like Your job is done not really but but you know that's when it's starting to work and gel that you know it's we almost act like a family we are a family and you
know everybody wants to support one another and it gives you a lot of Joy it's not work um that said I think that the you know Mighty networks helps us a great deal because we are dealing with you know very very busy people so not everyone can join everything so we do record all of our sessions are they're Live content things but they are virtual each Friday across the four months so we do record them um we also have give get sessions throughout the week where somebody you know offers up something of value to the
community but then they learn to ask for help and ask questions and ask for you know debates on things and that's in part because also there's a lot of people that um find it hard to ask for things um particularly female Founders it seems to be a trend and so We want to start to break down different behaviors and get people into different habits and um you know learn ways of of really growing themselves and getting the most out of their their life and out of their business and so we try to encourage those more
habitual things on networks itself oh that's amazing okay so many points from there be specific on the things that you're giving away to people don't just give them like oh here's a general idea of how to fix your Sleep here's a general idea of how to like I don't know grow your network any of the things that you're offering within your community give them the specifics that's what they're there for give it all the way behind uh the door once they get into your community that's uh phenomenal number one two you said how people uh
come into the community as strangers and then leave as a family phenomenal I think that's what the goal of every Community should be but you can Pull these different levers or try to uh give enough value within your community to make that happen Vive has a smaller cohort obviously some people have talked about oh my gosh I have 20 people I can't imagine having 200 people but if you are giving away enough specific value and then allowing people to meet each other the people magic that we have at Mighty um and making sure that they
are getting to interact with each other then the familial feeling will naturally Occur and that's what I've seen with my own two eyes with u with well yeah and DJ you helped in even creating it you joined us at vcon um which was absolutely febus we had not only all of our viors but many of them brought their spouses or business partners or in some case they're the same thing um to Von and you helped in you know just kind of watering and nurturing everybody but I think the other thing is you can't force Community
right so it's Something that where like the the you know our first class the founding class they really love each other and you know it is a four-month program we tried to design it so that it would have tremendous amount of value in over the course of those four months now many of um our first viers want to continue on but we're giving them the option of you know you can continue on or you know you don't have to stay obviously um and having that flexibility Now like what we just try to be in service
of them right it's their Community um we are just in service of what their needs are and their needs are shifting and so we needed to calibrate you know what it what's right for that first group and you know for our second class it might we might be creating something that's completely different but they'll likely then want to spill into this you know it'll be a growing community over time is our is Our Hope Anyway that's that's such a good point we tend to think of us as the host like this is our community for
us it's their Community it's the members community you are just providing this place for them to gather that's a that's a phenomenal reframing uh that I even had to think about that's that's so so good and then uh and then yeah like people being able to talk to each other we talk about this all the time here at Mighty is that the more that people can speak to each other And connect with each other the more you will have that family feeling when it comes to yep that's what hosting means exactly yeah and I think
we try to make everyone continue to feel very seen so you know on Mighty we we're always featuring members of our community and people that are maybe outside and continuing to show what they're doing and how they're putting things into practice and how they're hard work is paying off um I love the fact also that Mighty is not in a WhatsApp or in your text thread it's a separate playground that's um allows me to feel like okay I can go off here and it's my safe place and it does feel like my you know like
my little my my club for my with my friends and U and yet it's still connected to everything else that's in my life from a technological standpoint but it's it's something that allows people to feel I think comforted in some ways yes that's so true I love that That's a great uh call out for everyone in the chat as well it is their Community you give them the value and then they can they can connect that's uh phenomenal this is great okay I see a lot of questions asking for like specifics around Vive and we'll
promise we'll get to there don't worry um giving some more tangible tactics that I think we can have people walk away with um let me think you know um for for the Vive by Vayner team um you do a lot of events You do a lot of like giveaways in terms of like knowledge sharing the give get sessions is there anything else that you've seen in your community that's been like the most beneficial that you've heard the most feedback from that members say this is something I didn't expect but now I this is like the
most amazing thing that we got yeah I think some of it we before we have um someone that in an authority that an expert that comes and talks on a specific topic will Ask folks not to do a whole lot of homework but to maybe answer a poll or two um or something that gives data to the speaker so that they can come in and provide relevant information right out of the gate um the other thing we do is that we try not to have people just you know regurgitating information that's out in the world
already so for example Bobby Brown there's a lot of podcast content that kind of thing so we try to provide links to those things ahead of Time and then host ask me anything sessions because then they can come in and ask questions that are um specific to their business and that way they're really ringing out a ton of value and it's ended up being even more interesting for our presenters as well they don't have to do any homework they don't have to you know come on and just do like the show the windup show we
make sure that there's you know if there's anything that they don't want to talk About we'll make sure that that's you know kind of been communicated to the Comm Community um but we find that having more that ask me anything thing is um is is something that our viors really really love and we get really interesting conversations that benefit everybody as a result got you okay so sometimes your members can be authority figures in certain ways that's how you can position I know some people were asking about the the give and get Sessions you can
position them as sharing the knowledge that they have you have members joining in this specific Niche or this specific transition that they're in but whatever industry that your uh Community is in then you can have the members speak as authorities within it and then they can share and then that's how you kind of get people sharing I I love that that's right and then also just you know warming up the the room and and making the speaker Knowledgeable about Their audience um I think is super is super key um I see some questions in there
about the give and get we have a give and get Monday where we try to um you know step into the week with lots of Endor orphans so um you know someone offered to donate to Charities that are important uh to folks um and then they'll they'll make a request on I'm trying to launch this new thing anyone run into you know a challenge like this that kind of thing Um we have Wellness Wednesdays we try to theme our different days when we drop information in and that way also people know that they they kind
of know different categories that we're going to tick off um we do a lot around growth mindset in a um so how can you become a better leader so we'll drop different things in we offer up a summary at the end of the week which I think is also really important because people are so busy they might want to pass along Information to their teams and that way we've got the highlights and if you're interested in more then we have links to everything else um that's you know kind of stored safely um but that way
people can it's not too onerous for them to to to go through things got it okay so replays is a big thing uh bundling up the information that is shared for people that possibly have like busy lives uh I think a lot of people struggle with that with how do they make Sure all of their members are participating and with your members being with such packed schedules and very very busy lives have you found things that work for you in terms of like solutions to make sure that they are still consuming the content that they
might have missed live or they're still participating in the community or do you have any like sharing around that so there's something new that we've um just done with this second class um Which is to to create buddies so that each person now we have 12 people in the second class each of them has a buddy and so some of this is to um make sure that we're uh they've got accountability in the program and so you know if they're working on something we had someone who hadn't joined a couple sessions and we had done
um assessments and all kinds of things and their you know their buddy was able to say hey go check this out do the you know you know And we also have like an executive coach who is a part of the program and so um I think just continuing to re reinforce the relevant content um is really important but I think that the whole idea of like how are you keeping people um almost reminding them at every turn that they are making progress um that there is but that they've got to do the work in order
to make the progress got it got it now that's so that's a great great call out and I'm seeing people in The chat say that also if something times you see people we talked about lurkers in in previous sessions some people will come and just get the content and not be part of the community having a buddy accountability partner is is like a way to make sure that everyone's participating everyone's getting the experience that they want from the community and you're just making sure that uh that everyone is participating in some type of way and
Maybe having a person to pull you and say hey ask that question instead of saying it sending it to me directly in our private messages post it on the feed so that everyone can see because that information that answer can be value to everybody else I I love that that's uh such a great one if anyone is taking notes that's another one buddy system all right so I know we had just saw a couple questions about the buddy system real quick they're asking if we do it Manually or if you know how how we come
up with the Buddies uh when we set out uh in the program we have everyone take something called The Print assessment which is a personality assessment we learn a little bit more about where you perhaps are are leaning into your Shadow behaviors versus being your best self and what can be triggers like if you're teamed up with um you know different kinds of makeups in terms of leadership or Team Dynamics where or even family Dynamics I just had a session yesterday with my um my husband and my two kids and learned a little bit more
about our differences using this print assessment um at any rate we learn a lot about people there and then we do have an executive coach um that's on staff Dr Natasha who's exceptional she scores 12 out of 10 which is pretty phenomenal and she's really good even in when we first meet um our viors and you know get them into the program and decide that these Are the 12 that we're selecting she's quite good at figuring out oh I think you know this one is working on this this one's working on that and their their
personality so she helps in adding a little bit of magic we don't just do the you know kind of random pairing that said when we do master classes which we have um four master classes throughout the four-month program where we invite people to join Mighty and then we'll we'll do um you know we'll have Different breakout sessions those oftentimes we will do randomly just because we want to have um you know we want to have a little bit of that magic and not have everything be overly uh PR pre-prescribed if you will yeah yeah yeah
I think putting too many parameters on your community can be harmful you just want to make sure the parameters are enough to like allow people to interact not to keep them from interacting so that's a that's a great Call out we had some people ask about the name it was called The Print survey or the print um form uh it's print p r i NT all caps um but we can send things out if you want um you have to get credentialed and um in order to be able to be someone that so our executive
U coach um has actually been schooled and is credential to be able to deliver the report outs and to to use assess a methodology that we then use with a lot of teams on enhancing collaboration and Outcomes and all that kind of thing wow wow I love that so yeah for anyone that doesn't have this oh Julie in the in the chat thank you so much if anyone's not familiar with this you can always look at your Mighty insights and you can see like these are my top people posting all the time always asking questions
that could be a budy system right there right those two folks um you can always look at your members and see like who's uh speaking the most versus speaking the Least and maybe pair the most talkative to the least talkative and see if they'd be interested in that or run an activity where you allow people to choose their own partners that potentially will have people that are the most talkative join with each other but you can always like help uh facilitate people getting to know each other uh we we had a question within our Mighty
Pro Community about how do we get people to start talking more there's uh like two different ways That I just mentioned and Andre just mentioned of how to do so so I love that that's phenomenal um okay we can get into specifics now I know people are asking they want to know more about the Vive hiive and specifically what you all do on platform um first we had a question that was asking about the biggest challenges that you see for entrepreneurs what they're facing today a lot of people in the chat right now are entrepreneurs
they are potential Hosts on Mighty but they're starting their own business they're starting their own company whatever it may be what what are the top things that you see for entrepreneurs the the problems or or blocks that they're facing today yeah so I think one of the biggest um issues that people are confronting is many of these Founders you know they've created a business that is their baby and yet they want to scale it and so we help them in trying to look at there are M multiple ways that you can scale a company many
people think they just want to you know create the hockey stick performance and then flip the company um only to find you know we had someone join us um in our last class who had had sold her company um but you know she was trying to figure out what's next after that right and so we try to help them explore a wide variety of different ways of figuring out the right kind of growth uh for people um and I you know many of The people that joined our uh our class both um our first class
and now our second class are building communities themselves I mean there isn't any business where you're not building a community but many of them were building um educational businesses Professional Services of some kind some of them even masterminds um themselves um many of them are public speakers and they're trying to build um you know following groups of following in and res residual Ways of bringing in revenue and things like that um and so you know we didn't realize how relevant Mighty was actually going to be to you know all of these folks honestly yeah that's
so nice I I love hearing that I love that we help solve any of the issues that you might have had and that's what the platform is for uh the problem for who was asking that question I think it was Tito was asking about uh what entrepreneurs are facing it's scaling how do you solve for Scaling start where you are start with the people that are within your periphery you can say hey I'm building a community for XYZ would you be interested or do you know someone that would be and then you start to tap
into their Network to their Network and Andre gave a bunch of ideas around networking and bringing people together over a shared objective that's how you start to solve one of these problems uh I'll say start where you are in our and I think DJ you you know you met some of our um you know some of our amazing founding viors including Jasmine star who has a tremendous um podcast called the Jasmine star show and she's um you know she follows all the principles that you're talking about where she gives a lot of free information away
to Founders and entrepreneurs about how to build a business um how to give things away for free maybe to get that lead gen flowing um and then what are you doing to you Know to kind of couple up um she talks a lot about collaboration that even you know kind of joining arms with someone that might look like a competitor she doesn't believe in competitors so the whole idea of that we live in the collaboration economy and you know how can we just keep doing more because there's a lot of work to do out there
right and if you believe in abundance and you live your life that way that you know what you manifest can be quite Incredible on the other side I love that I love that yeah giving away things for free whatever Community you are building whatever specific passion or or interest that you have that you're building your community around give away the the problems or give away the answers to the problems to anyone that you know it will slowly start the word of mouth and yes Jim you can definitely use the new affiliate program on Mighty to
scale as well definitely utilize from within and Use that member-driven growth uh going forward I love that um and then we also had a question around see if I can get it on on stage uh they wanted to know about the alumni membership uh for Vive if you can talk more about that yeah yeah so it's interesting because um originally you know we were talking to Gary about what you know should we be thinking about something for 2025 and he said you know I just want to really pay attention to what the community needs in
2024 and let's you know let's run two programs and two four-month programs and we'll see what comes out of it so the you know our program as you know concludes with a summit an in real life Summit um that we hosted in New Mexico and um the our entire group of viers were all like so excited but so sad at the same time because they knew the program was going to be ending and we said look we're in service again of you guys I mean they they could go off and Do their own thing or
we could help in supporting them and because we offer things like a coner service where they can share any idea and we'll help them bring it to life and you know this ongoing coaching and Mastermind sessions and things like that they wanted to they still wanted us to be a part of the the ongoing you know we're not calling it alumni because we don't want them to think they're ever you know we're family now so we're calling it elevate so Vive Elevate um is continuing on um and we're just getting into that now honestly um
so yeah it is I mean our first program is four months it is 50 Grand some people have um commented in the chat that you know that's a healthy um healthy price but if you look at all that you get including the Executive coaching that in real life um you know kind of summits and Retreats and things like that in addition to getting one-on-one time with Gary and you know All the Mastermind sessions in addition to the master classes it ends up being something that has helped a lot of our um our viors really accelerate
their businesses so we're fortunate enough to have even some of our VI saying that they got 10x the the value on their investment even um only two months into the program so we're not promising that for everyone but our aim is to deliver tremendous value so that everybody wants to continue to um to live on and we've Got you know it's about 75% of our people are continuing with the alumni program that's at at a lower run rate honestly afterwards um but we feel fortunate I mean we do tap into Gary's network but honestly we
had a lot of female Founders that joined our first class and so we had um an interesting group of folks that um some didn't even weren't familiar with Gary of course they were once they looked into it but um but it's it's been good because we Have a diverse group that we're leaning into so it's um you know we we really try to tap into a lot of different communities to try to bring in the the types of people that will be the most generous um in in our Vibe Community I love that that's such
a good good great call out that you're not using the term alumni because that sounds like it's ending and you want them to stay within the family so we talked about language earlier and building the culture of your Community so the language you choose and the words you choose to to name people the nomenclature as it's called is is important so I love that not calling it alumni because it doesn't end you can come and go as you please within this community just be part of it and maybe add value and give back to uh
people that have gone uh to people that are going through the cohort that you already went through so I love that that's a great great call out and then That also goes to a question that I saw from Ariel around maybe we can talk about the free resources versus low entry price offers because in her experience uh low entry attracts quality low entry attract quality buyers because they have SK skin in the game exactly um to your point Andre about the large price point obviously you're serving people at a certain price point but for anyone
in their own Community you can start where you are but we talk about People pay attention to what you pay for having this free open door where people can come and go whenever they want to tends to lead to less engagement and uh lower retentiveness overall would you agree with that Andrea yeah I think it's really important you know we're we at vayer are constantly giving away our content and our perspective and our intelligence for free um in the form of like I I had started up a program called marketing for the now um where
you know We have really fantastic authorities not only on marketing but also celebrities and the whole idea of underpriced attention which is what Gary stands for all that is free and you can just you know check it out on YouTube um you know if you want to look at something that's maybe even more in depth reading Gary's books like his you know his his latest that's all about underpriced detention that can be something that's you know you're not paying 50 Grand and he's got The full Playbook he's given it all away on you know how
do you how do you really architect it's all about community building right um and building your reputation and everything else and so you can get and all you know all of the those ad join five they read it once if not twice um and they put it to work so I think you know there are those kind of opportunities we do have something that's a one day session or it's like a day and a half session um that's all About how do you supercharge your marketing but again that's not it's not like how are you
becoming a leader and all of the you know not only the professional but the personal and health and well-being we don't T touch on that quite as much this is more of a strictly a marketing program that is at a lower price point but we try to have something for everybody um and we're and we're you know continue to innovate around that we don't have um because we're in service Of these different types of communities I think we'll learn as we go yeah yeah no that's great I think that you've you've figured out your ideal
member what they are needing we talked about need in their life and then the value that you can provide to them based upon uh the the resources like you said ta the Gary's network but also what vayer brings to the table what you bring to the table and your professional and personal Network anyone can do that you Can put it at a at a different scale obviously if you need to but everything that Andrea is saying for everyone in the chat that's watching everything she's saying is something doable that you can do on your end
you don't have to feel that you have to have this large following you have to have the Gary ve Andre talked about some people came and didn't even know Gary was you can come in where you are start where you are use your network and then grow your Community that way so all the things you're giving away are such great great tidbits that uh people can tactically use in their own community so uh I wanted to ask you like what is 2025 looking like for the viers like do you have that planned out yet we're
talking about getting to January 2025 and having people start their community on a good good start but coming isn't it 2025 it's almost here well it's funny because I have a meeting with Gary tomorrow Morning so I can tell you what I hope we get sure sure yeah if you yeah yeah so I think the interesting thing about 2025 is we're continuing to look at leaning in both to our you know our platform on um a mighty networks in addition to our in real life experiences and marrying those up and I think that's one thing
that we're finding is that people you know they want to be out there they want to be experiencing things um they also want to be on stages and they want to be Sharing more so any one of our viors that has asked us uh with help on getting on podcasts or getting on stages or paid engagements we've gotten every single one of them opportunities to go out and we help them in capturing that content in photographing them also learning how to style them how to help them with their talk tracks all that kind of thing
and that wasn't originally you know part of the the plan but we you know we listening a lot and which I Think is the most important thing in a community is to listen and then and then make things happen very quickly listen and make things happen make people feel seen give them value right away and then work with them on it so we had a um a CEO in our our last class who is remarkable she's been growing her company a ton she wants to be out there talking more she wants to be the thought
leader more and hand over those operational Reigns to some other folks So we helped her and getting that you know some speaking engagements um and and really holding her hand and helping her with every single step and so she's one of our most enthusiastic now because she's broken through she was you know she had some nerves and all of us have impostor syndrome on some front or another and so if we can have those breakthrough moments um with people one-on-one and then have the community the community celebrated her and some of The others that joined
stages it was such a beautiful you know kind of Celebration of what people were able to do that it felt you know it it it felt again like a family reunion and something really that made everybody feel proud I love that that's such a great great call out you are giving opportunities to your members that's a huge value ad that I think some people don't necessarily recognize you have people within your own network that Could help them on their uh career you give that uh person in your network to your community you can open doors
for people so opportunities is great and then celebrating the wins celebrating where people are celebrating where they want to be turning the spotlight inward rather than trying to think how can I get more members to my community celebrate the people that are already there and what they're doing and what they're working on that's a such a Phenomenal phenomenal call out I love that I'm so glad you said that Andre that's um that's so cool and it's so cool that you're using the resources that you have and extending it to everybody within the community that's the
whole point of community to share and share a like um and then we have another question around messaging uh Ariel had asked again messaging is super hard to nail to attract ideal community members would you say it's just Consistent testing uh they feel that brand marketers try to pitch that there is a magic formula but it's just iterating and testing until you nail it what's your experience as a marketing Guru I feel like you have a lot to say around this yeah no I think you know you guys talked about it earlier the whole idea
a of having a vocabulary and um you know listening and learning because there are um you know in in this particular field there are a Lot of terms that are used you know be it um you know Mastermind sessions and that means something to one group but not to our you know entrepreneurs tend to use that but uh the CMOS don't tend to use that um there can be you know different reasons that people want to join a community so I think doing a lot of testing and that can be many forms it can be
you know not only putting out you know emails on social and seeing you know where you're getting Mo the most Lead flow but I think also just conversationally hearing hearing people's stories um you know kind of running through different ways of of delivering your own pitch um we've learned that you know sometimes you the way you pitch things to one person after you listen to their you know what it is that they're looking to get out of it you might need to have a you know a certain word SEL and messaging that's maybe a bit
different than another which Sounds very oneoff um but I would say that you know we're still you know six months into it so so we're still we're still learning about what our messaging should be yeah yeah but I feel like you you nailed it in terms of finding those folks in this transition they're stuck in their careers they're stuck in their businesses they're stuck personally how do they figure these things out and sometimes it takes another person a host of a community to get them together and Then to talk about that transition to help them
pull the wool over their eyes whatever analogy you want to use but reveal the layers so that they can see it from a different perspective like I didn't know I needed this I was in this transition I didn't even recognize it and it took me joining your community to figure that out so I think I mean I think there there's some pretty remarkable statistics out there about about the loneliness um there's a Harvard study that was just done among um Founders and CEOs that's suggest ing that 50% of the CEOs are saying that they're so
stressed out and they're almost experiencing even some you know mental health issues that um is making them not make smart business decisions and I think that's when you need to you know kind of recognize the fact that you've got to water yourself and really take the time out to make sure that you've got the right rituals in place That you're seeking help from other like-minded people perhaps other CEOs and Founders and things like that and so we've you know found that to be some you know a big reason that people join the other thing is
that you know there we do have a lot of negativity that continues to play in our head and on our shoulder um there's some really startling statistics about how 80% of our thoughts are negative and that can be as many as 57,000 thoughts a day that are negative So learning how you can retrain and reprogram your brain um we work with um just an amazing expert named Mona Patel who wrote a book um called reframe and she does sessions with us with a with um all of our viors that help people build a muscle around
reframing things um so that they can really go to work and overcome some of the challenges that they're facing I love that I love that yeah being mindful of what your members are facing giving them again what they Need to help them reframe a lot of times people join communities thinking like I'll try this and maybe I'll see and they have that negative thought process even people coming to these sessions probably thought like I'll see what Mighty is going to talk about but I don't think it's going to work for me and hopefully they've seen
everything that we've given them something tangible they can use within their own Community I love that uh last oh sorry we're Coming up to the time right now uh we had a question from Lisa uh that asked why did you choose Mighty over other community platforms this might be a great question to end on yeah no I mean we joined it because it not only had the depth and breadth of the different components that we needed um but it's also easy to use uh I always say if I can use it then anyone can use
it because I'm not particularly Tech forward but I think the other thing um DJ and you've been you know just such a great partner to us is you've helped us in ways that are not just about the tech platform you've helped us in you know sharing what best practices that you've learned learned from um other communities so you've worked with some of the best right and so that kind of support um I think is you know it's something you you just it's uh it's incredibly valuable you can't attach a monetary value to that and so
we've We've we've greatly you know appreciated that um and also just like you're you just like there's nothing you won't do DJ's there like you know if like I needed to hand out Waters to my people at vcon he was there doing it you know so I feel like it's that youve built your own Community right and you make us feel like a family oh thank you so much Andre yes and that's what Mighty is all about we share all the information like this Summit today tomorrow and Thursday We're gonna give away everything anything that
you could think of we're here to answer your questions have people like Andrea like Ryder like Roger like Martinez answer anything that you might have a question about to let you know that you can start your community right now today you can start in January also you can you know take the time to figure it out that's what this whole summit's for but you don't have to be fearful about this Andre started from The people she knew she started with people that she was just getting together realized that this could be something this could be
something big and it became uh VI by vayer the Roger and and Ryder and Martinez before them they all started where they were and then they worked on their Community to then have this transformational uh point that they saw people wanted to come together for my specific purpose purpose and that's what mighty's all about so That's a great great note thank you so much for all the kind words Andre we're so so happy again to have the vi by vayer team on Mighty to have you share all of your insights your information that you have
I know a lot of people are in the chat right now talking about just how much information they got uh yes some people are asking about replays yes thank you for sharing awesome this is so good uh thank you for everyone that uh shared and asked questions feel free to Take and share notes also you all now part of this community of the people magic community so make sure to feel free to connect with each other and there's yes that's right Jean a lot of things to think about uh and yeah definitely thanks for than
one of course thank you so much Andrea for being here really really appreciate it re such a great session you gave us so much to work with and uh we couldn't be more thankful so really really appreciate it Anything I can do I'm always here and if there if people have questions you can feel free to point them my way if it's um if it's of help but thank you
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