This New AI Turns ANYTHING into High-Converting Sales Copy

what's up John Benson sales copy secrets back here with another copy breakdown for you hey why I do my own freaking website benson. okay now I'm going to tell you we have some really strong direct response pages that go to vsls and vssl andr something I created as kind of a hybrid between a vsl and a webinar and long form salesletter the whole works this is not that page I wanted to show you how we do a front-facing page for Google for something more corporate for ass SAS because this is ass SAS software as a

service and we wanted it to be a little bit softer not so hard-hitting and if you want to check out the full thing you just click here and that takes you to the vssl but I want to show you the highlights of this page because people have actually commented and texted me saying I bought your on Facebook and all sorts of messages on Facebook Hey I bought your your product today because of your sales page I thought that was pretty funny I thought they meant our vssl or something it's this page so I'm like okay

so what are we doing here words that sell appear magically this is pretty good I mean this is pretty good especially because it's words that sell that's been my kind of Mantra for since I've been doing this words that sell and they appear magically what more do you want that's a pretty good promise right now we go into this you need words at cell so meet Benson created by me uhuh no prompts no guesswork just click and go very short sentences I want you to notice this I use short sentences all the time in my

copy very Punchy and it's even more important on these short little py pages that we're doing here because when you don't have short copy on these pages that drw goes on forever and ever and ever it's not a good thing so I'm going to make this a little bit smaller it's not a good thing to have super long sentences notice there's nothing more than even three lines in a paragraph here okay we're keeping it real tight real real tight then we go really simple ease quality speed boom boom boom all nice and pretty nothing fancy

here we were using this on a generic templated website but I want you to notice some of the terminology that I'm using and this is how you can make a boring copywriting page or Bor boring page with boring copy on it rather into something that's fun into something that has a little bit of personality to it because I am definitely kind of freaky kind of weird kind of guy so I want that personality to come out on this page but I want the page to sound not so direct response I wanted to sound a little

softer if you will a little bit more open to anything from Corporation to Google being fine with this so I use phrases like this freak out on the demo okay so this really pulls people into the de we have a lot of people watching this demo and because I'm telling them they're going to freak out now this is called presupposition in uh copywriting in NLP so I'm presupposing freak out on the demo it's actually not true presupposition I'll say I would say you will freak out on the demo I have the short demo here okay

we thought this was really cool example output of taking a sales letter from chat and doing the same thing in Benson it's a lot different it's a lot different so that's kind of a cool trick so we're using some cool tricks here and notice how everything's just in these little chunks okay this one was one of the ones I was the most proud of and people comment on it high cheekbones okay weird right what on Earth am I talking about high cheekbones well killer features get it little humor there that's right killer features man talk

about killer features Benson has features that make a supermodel blush With Envy including okay so hi Che bones so that I thought that was witty and fun and again it's just two words right you don't have to use a lot of words you don't have to use direct response necessarily to get results but you do have to use personality and I want your personality to start coming out more in the copy and notice again short short sentences see copy you love okay notice the NLP C copy you love Yeah Yeah blueprints there's a reason that

chat copy sucks presupposition you see what I'm doing I'm not saying hey do you know that copy out of chat GPT sucks I'm saying there's a reason and I call it chat copy I even branded the term it's our negative hook as a matter of fact Benson is wildly different Todd Brown word I love it wildly different why because I do this all the time in copy you could do you could make this literally like paragraphs if you want to but if I'm going to write short piy little copy like this I want to make

sure that it's got a lot of personality to it personality makes this do not write boring copy whatever you do if you have a front-facing page now we're look at one more thing insane reviews and by the way we do it's like uh could scroll here a long time and this is what I said for testimonials we brought the receipts so are you catching a theme here I'm using short Punchy sentences that are kind headlines and sentences that are more humorous than they are serious but also deadly serious about what they're talking about and this

is how you bring out that personality the personality entertain yourself scroll through the Wild reviews every word in phrase is very carefully chosen on this page even though the page looks super super basic then one after another just a gaggle social proof that people can click on as you can probably tell Vincent's got a lot of fans so scroll all the way down here then I talk a little bit about myself and I thought this was pretty fun in case you don't know dece XM means god in the machine Latin so I say okay not

Deuce not God but my brain is kind of in the machine it really is kind of in the machine so fortunately for you know it's not just my brain it's a brain of a hundred of the finest copywriters and marketers in the world and growing by the day and yes Benson is pronounced like my last name sure sure that's a tad arrogant now these are all references that I pull out of my head like sure sure is from one of my favorite movies it's a reference that Paul Newman says all the time in the hudsucker

proxy if you haven't seen it sure sure that's a tad arrogant but you have to admit pretty cool too honestly the name just kind of stuck which is true so I just tell notice how this is so casual this is not like you know John Benson is a multi-million dollar marketer that invented the blah blah blah and did went to Harvard and all this no it doesn't say any of that crap because no one cares this is much more fun don't you think it's much more fun much much more fun damn copywriters this is how

I end we never can spell because I say Benson is that soft word I'm proud of that it Bears my name even without the vowels because we can't spell as copywriters okay the whole thing has got a lot of Whimsy to it has got a lot of punch to it but it works it works really really well now would I send this to an email list no but to a person discovering me off of Google a person coming in off a search engine we are converting on this page like crazy okay we are now we

convert better to a warm audience into traffic to a page more like a vssl because we know that those vsls work but you should have a page like this for sure and by the way if you don't got vinon look below pick it up now I'll see you next time right WR some coffee