bro this framework has no reason to hit this hard it has no business going this hard but it does let me explain you see when I wrote my first piece of email copy I finished writing it after like an hour of pain I sat back I read it and I wanted to die inside it was so bad in fact it was so garbage bro I would have been better off sending a blank Google doc that's how freaking bad this email was I wanted to just give up on copyrighting altogether but luckily I took a little
bit I watched a horos video I felt bad for how poor I was I slept on it and got back the next day ready to write some more copy but this time instead of just sitting there and staring at a blank screen hating myself I went looking for some Frameworks and I found 87 of them I found so many freaking Frameworks from so many different copywriters that it was pretty much useless there was so much information I didn't know what to do there's no Clarity so what I did was I took those 87 Frameworks and
I put them into one framework called the 5q framework this framework was the essence of what made all the other ones work the very next day I sent three emails out for outreach using this framework to help me and landed my biggest client yet dude had like 400k subscribers on YouTube or something selling a massive product doing like six figures a month crazy so this framework is powerful I've even gone on to use it to make hundreds of thousands of dollars of sales like since then so yeah in this video I just want to show
you how you can use this to 10x your copy 10x your Outreach so um here's what we're going to cover here's the little juicy bullets for you number one how to 10x the sales power of whatever piece of copy you write using the the 5q framework number two you're going to watch me apply this framework live to real copy to make it better to show you how to use it and then three how to leverage this framework to become a beast at Outreach you can actually get some clients so I hope you're excited I'm ready
like dude this video is sick so let's rock let's get straight into it all right so we're going to go over the 5q framework starting with number one which is bro what is the goal of your copy every piece of copy copyright has a goal there's some sort of action or emotional response that you are trying to trigger so what is it do you know what action or emotional response that you are triggering with your words with your copy not every piece of copy has a direct action tied to it most do but sometimes you're
writing copy just to elicit an emotion to then calls an action later on in the sequence but every word you write has some sort of meaning behind it so you got to know what is the goal what are you trying to do with every piece of copy example is I see a lot of people mess up subject lines the entire goal of a subject line is to get someone to open an email that's all it is so some of my subject lines let's pull them up over here let me show you guys so we have
wow this subject line had a 71% o rate it's one of my best ever and a 40% click rate you might be saying KJ they only had 400 recipients well don't worry I have some that have 3 to 4,000 and they still have 44% and 38% open rates and these aren't like exceptions most of my um titles have like 30 to 40% and so this is all because I understand the only reason for the subject line is to get someone to open it now the mistake comes in of when you're trying to get someone sold
with your subject line your subject line doesn't have to sell anyone all it has to do is get them to open it that's its only goal and so you can you can understand this better by looking at micro and macro actions so the whole point is you want to focus on the micro actions that lead to the macro action so an example is let's say your macro action was to sell a low ticket course I used to sell a bunch of these back in the day when I worked for for other clients and they had
these like workshops that were like $130 and so our goal was to sell the workshop but the subject line doesn't have to do all that by itself the subject line just has one goal one micro action and so the macro action to sell low ticket course here's what the micro action chain would look like we have the subject line which makes them open email which then leads to the hook of the email which leads to the body of the email which then leads to the call to action which didn't leads to the headline of the
sales page which then leads to the lead or the hook of the sales page then the body then the offer then the CTA and then finally we get the macro action which is the sale and so if you stop seeing everything as oh I have to sell a course with just a subject line and instead you start seeing it as oh every little piece of copy I write has a job to do and if I just nail that job at each piece I will get the sale in the end a huge mistake is a lot
of my students or guys that I you know review their copy or people I consult they try to sell their product and just one email they try to do all the selling and that's not going to happen don't put all that load onto one small piece of copy spread it out throughout your chain so the entire goal of an email is just to get them on the sales page you don't have to sell them just get them to the page then the page will start selling them using the headline the lead body Etc and so
that's the entire goal here it's like you must know one what is the macro goal but also what is the goal of each section of copy you write so really the big lesson here is if you have an unclear goal you're going to have unclear copy but if you have a clear goal you know exactly why you're writing your copy then you'll have clear copy and clear copy leads to more sales but Clarity alone is not enough because what if you're clear on the wrong things what if your copy is clear but you're talking about
the wrong stuff that brings us to question number two does your copy start in the customer bubble one of my best boys Ben my dog U I did an interview with him you I'll actually throw the video up right now but when he got when he first got into copy Elite his view of copy was like completely different we started teaching him like awareness levels and the customer bubble and this dude soaked it up like a sponge he started crushing once he understood the customer bubble concept I'm about to show you and then literally like
2 weeks later he ended up like getting offer to gig with one of the big dogs in the sales space and we were all like what and he's like dude I just used the customer bubble use awareness levels and crushed and so what I'm about to show you was so freaking powerful um this is what's going to make your copy actually hit if you wonder why you read some people's writing and it just punches you in the gut this is why so it's all about the customer bubble and the customer bubble is simply the current
mental conditions of your target audience that's it so if you look at this bubble here we have a stick figure and inside this is your target audience's world like right now you have a world that you're living in there's a reason you're watching this video it's because you have pains you have fears you have beliefs you have desires you have emotions you have suspicions all these things this is your world and if your copy does not start in the world of your target audience you're never going to get their attention because think about it all
you care about is what's going on in your life you don't care about some random person's life from a country you can't even pronounce because it's not your world and so if your copy does not start in their world in their customer bubble it's not going to be effective and what's cool is the deeper your copy starts in your Target customers bubble the more emotion you will cause the more action they will take meaning the more money you will make so this one's very simple before you write anything you should list out what are my
my what is my customer bubble meaning what is my target audience's desires pains fears emotions beliefs suspicions and anything else you want to add to this what is their world if you don't know what world they're in there's no way you write effective copy over time what's cool about this is what you say matters more than how you say it so if you write the juicy bullet in the world it has just amazing you know juice the words you use are perfect it builds this like big prede value but it's around something that they don't
even want then you miss the mark let me explain it very simple in like your terms let's say I spent 50 hours on a video all kinds of research editing it was perfect I it's like the juiciest video ever but it was an it was an about page M or master class it was a LinkedIn bio Master Class it's like what versus if I made an email master class from start to finish everything you need to do to like make ,000 per month with with email marketing see that's something that you want so it doesn't
matter if that email marketing video was like way worse than the about page video you want that more so it matters more about what you say over how you say I hope this makes sense basically if you're going to aim for pain points in bullets and you make this like really descriptive concrete nice sounding bullet but it's not even one of their pain points then you didn't elicit any emotion so this all comes back to the customer bubble if you understand the customer bubble meaning those questions above you won't miss you'll know what to say
let's take an example from my headlines let's throw up my my old headline first it says for serious copywriters only sign your next three to five copyrighting clients in the next 120 days guaranteed sounds cool right sounds dope it's a solid offer but here's the problem them it didn't start deep in your guys' customer bubble because 99% of you have never assigned a client so how you going to sign your next clients in this many days for serious car riders only most of you don't even consider yourself to be serious you're still sorting out this
skill versus the headline I have now right look at this watch this video below to learn how I went from broke valet driver to making 11,000 per month with freelance copyrighting learn this skill and escape the 95 trap forever do you see how this elicits way more emotion in you right now than my previous headline and so even though I write copy like some you you we have to really step back and think what is the world of our target audience and right now if you're if you're going through this and you're feeling overwhelmed bro
don't worry I have a plug-and-play template for you at the end of this video no opt-in page no no garbage it's completely free it's just a link to Google doc so um but for now stick with me CU we got more question to go over you you probably say like all right KJ I get it right question number one what is the goal I know the goal of my copy I understand I have to start in the customer bubble but after I get their their attention how do I sell them how do I actually sell
someone well that's what question question three is all about so let's look at it question three what is the method you're selling I used to go to the mall a lot back in the day bro back in my day the mall was cool all right the mall was like a big deal and me and my friends would go to the mall after we had our like paychecks from tutoring for a month for like $100 we'd go to buy a new pair of sneakers cuz the sneaker store was in the mall it's like an hour away
and we were so excited to go buy these sneakers but there was one part we hated about the mall and that is every time you'd walk towards the sneaker store there were all these people in the middle of the hallway who were going to come try to sell you like a mix tape or a brochure for a vacation or something they were just trying to sell you and push this thing and it was the most awkward thing ever like I would spend a $100 on a pair of sneakers that I didn't need because I already
had four pairs but I wouldn't give this guy a dollar for his mixtape why because the sneaker store created a buying environment I wanted to buy versus this gu who was trying to push his stuff he was trying to sell me that's the difference you have to create a buying environment so stop selling and start making people want to buy that's great KJ but how do we do that well that's where a method comes in otherwise known as mechanism or a concept or a thing or a strategy it's because it's much easier to sell someone
on a concept because there's no price tag on a concept like if I'm going to sell you on the keto diet or the carnivore diet or starting an agency there's no direct price tag around any of those Concepts they're just things that already exist in the world they're not yours you didn't come up with the word marketing I didn't come up with the word copywriting so it's much easier for me to sell you on the idea of copywriting than sell you on my copyrighting coaching it's all about selling the method first so let's go over
a couple examples to make this really clear because sometimes this can be confusing it's going to be a wild get as a beginner so if you don't get this right away don't feel bad but ideally what you want to do is you want to tell them what to do and sell them on that first before you tell them how to do it meaning your solution so for example the method the what would be keto the solution the product would be keto pills so if you're going to sell someone on keto pills don't talk about how
great your pills are talk about the benefits of Keto and then talk about how your pills will make it super easy to do it so you you sell them on the what then you show them how to do it the best way or let's say you want to sell a daily planner the method would be clar CL it talk about how they don't need motivation bro you need Clarity if you have Clarity your productivity will Skyrock it you'll know exactly what to do by the way the best way to get clarity is you have a
daily planner here's one that has everything you need do you see how powerful this is you must sell the what first or think about Iman godi he sold everyone on the on the concept of smma social media marketing agency then guess what then he sold you a program called agency Navigator which told you the best way to start an smma it's all about the concept first let's go over a couple more so standing versus sitting then you try to sell someone on a standing desk or funnels is the method and clickfunnels is the solution how
you build a funnel or swing trading is the method and then your trading course is the the how the product the solution then in my example I sell the method of copyrighting so I believe this is the best way to make money online it's the best it's a skill not a business model and I'm in on it and that's why I'd sell you guys on the idea of copyrighting and my solution though is copy Elite right make your first 5k guaranteed as a copywriter and so I don't tell people about copy lead all day I
just talk about copyrighting and if people think that copyrighting is the best thing for them and they think my program is the best way to learn it then they'll buy that's it's just crazy guys and also it gets even deeper this is for another video but we'll talk about it just quickly right now even inside of copywriting I have deeper methods inside of the overall like broad method so for example I like to focus on quality and quantity Outreach so doing both not just spamming DMS but sending some kind of free quality high value Outreach
right high value and inside my program I have how value Outreach 2.0 so how to send 50 high quality also automated valuable outreaches every single day 50 and so it's like I sell the method first and then I sell the solution also I talk about first principles a lot so understanding things from a very fundamental level and building off of that and then I have a course in my program called foundations which teaches the first principles of making money do you see how like everything that I do there's a method first and then there's a
solution not just selling my product or selling product so this is exactly how I write every piece of copy that I've ever written for my clients for me for anything and so a good way to think about this for whatever you're selling this is what I use to make bro so much money for my clients and myself this is like a a million dollar statement $10 million statement it's from Russell Brunson it's the big Domino statement and it says if I can make them believe that this method this thing this opportunity is the key to
getting the result they want the most and the best SL only way to do it is via my product my solution my framework my service then all their objections fall away and they have to buy this thing that's the key so if they believe that this opportunity like for example if they believe that swing trading is the best way to invest your money online to make money with like with capital and the best way to learn swing trading is through KJ's trading course or whatever then they're going to buy it but they have to actually
believe it but if you have this big Domino statement you now have Clarity on exactly how you should sell your stuff now you're wondering right okay yes this is the big idea but KJ how do I write each sentence I'm stuck writing like every single sentence like what do I put in the sentences well good thing we thought of that too this is Q4 is your copy dripping in value the first product I ever sold I ever tried to sell online was a trading stock database I know that sounds crazy but basically I wasn't a
profitable Trader so I couldn't sell a trading course because I would be scamming people I be I'd be a fraud but instead what I did was I spent like a thousand hours building this massive 1,500 stock database of the best setups in the history the past 20 years and it was super valuable because it taught me how to see the markets but here's the issue when I went to sell it no one wanted it why because there was no perceived value so look at these bars right here here's the value that that was like representative
representative of my trading course and on the left here was the proceed value that everyone saw so it was valuable but no one knew it was valuable and this is how I found in copyrighting this is our job as copywriters we have people who have valuable products and we have to increase the perceived value so how what is it what does the value look like to your audience who hasn't bought does it look valuable does it feel valuable do they want to give their money for it and so it's all about if you want to
make sales you must increase the proceed value to match the real value then they'll pay for it and ideally your price is even lower than than the the real value that's that's how it's supposed to work right is you pay this much money and you get even more value for it and the perceived value is just as high as a value so if you want to sell more you must increase to proceede Value how people see that well how do we do that this is where hormos value equation comes in clutch I love the value
equation it's one of like fundamental things I do everything out of this is what it says he says dream outcome times perceived likelihood of achievement divided by time delay times effort and sacrifice equals value so if you want to make your products have more perceived value you must write copy that increases or decreases these variables so for instance if you make the dream outcome seem more tangible seem better seem amazing you're selling the vacation that's going to increase the value if you increase the perceived likelihood of a achievement basically saying like they're so conf it's
like the confidence level if you increase the confidence that they're actually going to get this result it's going to increase the value if you decrease the time delay meaning they're going to get the result faster increases the value and if you decrease the effort and sacrifice it's also going to increase the value and so the bottom half is really what's most important think about meditation versus some kind of blue pill not going to say so I don't get uh anyway a calming pill I I don't to get demonetized or Shadow banned but like the pill
happens quickly immediately you know it's going to work every time it takes no effort you don't do anything all you do is swallow that's why it's a billion dollar industry versus meditation it takes months to do you're going to get the same outcome really you're going to be calm focused lower heart rate all this stuff but it takes 20 minutes a day an hour a day it's really painful the value is low not many people do it compared to just taking a pill so think about the value equation so how do you use this for
your copy well what you do is number one you just write all your raw copy don't think about this just write whatever you're supposed to using the the previous questions and just write out your raw emotions what you're thinking then I want you to take an hour long break 30 minutes to an hour 30 60 minutes just go for a walk do whatever just chill take your mind off of copy then come back and think about every variable while reading your copy how can I increase the dream outcome I can add this here add this
there do this add this bullet then how can I increase the perceived likelihood of achievement all right add this here do that do that do that then go to the bottom how can I decrease time delay okay cool cool then how can I make it seem easy effortless effortless No sacrifice perfect now you have more value you've Juiced up your copy so I do this with everything I right bro everything but now that's not enough there's still one more q and what could it be well it's cue number five does your copy have success and
success is an acronym for what I'm about to show you and what what I'm about to show you two guys spent their whole life studying why certain ideas and things go viral kind of sucks theyve been their whole life studying that but the good news is now we get all the secrets in just a few letters and we know it right now so let's get right into it so this is what success looks like it's simple unexpected concrete credible emotional and story this is what makes things to go viral so ideas copy that is simple
can a monkey read your copy and take the action it's supposed to got to be that simple unexpected is is is reading your copy exactly like everything else everyone's read or does it cause them to pay attention because there's some element of unexpectedness there's a surprise in there is it concrete are you saying hey there's a fruit fruit or are you saying there's a ripe freshly picked Fiji Apple from Mak Georgia like how specific and concrete and visual are you getting if I say fruit you could think of an apple you can think of a
banana you think of a watermelon but if I say you know red Fiji Apple you know exactly we're all we're all on the same page next is credible doesn't matter what you say if No One Believes you how do you prove what what you're saying in your copy emotional how do you invoke emotion and then lastly story people love stories it's in our blood and so how can you make your copy feel more like a story and so all you do with these variables is you you you ask one simple question using each one how
can I make my copy more blank and then you just add in each variable if you do this your copy will get way better you'll make a lot more money and that's really it those are the five cues but because these cues are so powerful I couldn't help it what I did was I went ahead and made like a plug-and playay PDF checklist that you can use right now to 10x the selling power of your copy in 5 minutes free of charge no op in you don't have to give me your email nothing but first
I want to blow your mind real quick one more time so here we are on the miral board for this exact video this is going to blow your mind I'm going to show you how I use the five Q's to get you right here right now in this moment in time check this out starting with the thumbnail what did we do here framework customer bubble you want one big idea that's going to benefit your life you want something easy tangible that's why I said framework also credibility 450k steal this framework there's also a framework Emoji
so it feels tangible it feels like concrete also um I understand that you guys want to make money with copyright which is why I said money which why I also put copy in the title like it starts in the customer bubble let's look at the hook bro this framework has no reason no business to go this hard who says this it's kind of cringe it's kind of like goofy it's unexpected but it also confirms The Click it's unexpected think about this when I wrote my first email I squeezed what little dooo brain juice I had
into a word dock took a deep breath and wanted to die inside what is this customer bubble I'm being relatable to you guys this is what actually happened to me but it's also happening to you and also I start a story going back to the last cue about the success thing then I talk about a method being the framework there's a thing the reason why it's different is because it's 87 Frameworks into one framework and it's still part of the story then I use like value in all this check this out you can use it
on any piece of copy increasing value it's paid off in hundreds of thousands of sales increasing value if you're trying to become a beast copy riter just need something easy to get you more clients going blow your mind then I'm went over these bullets had 10x sales power dream outcome and all your copy using the 5q frame framework method watch me apply this framework live maybe even print some money increase likelihood of achievement all this good stuff how Lage framework should put in your out beast mode so value value value guys that's really it um
pretty crazy so this is how you use this in this video and like I said if you want the um the checklist you can just use this here you can use this for your Outreach for your copy for literally everything you want to persuade someone it's in in the link the description no opt-in page garbage no I don't even need your emails like just go check it out if you want and um you'll be good to go but love you guys hope you enjoyed if you want to get more sauce I've got a I'll put
a copyrighting playlist in the description you can check that out to see more free stuff and uh catch you the next one
