these are the seven laws of LinkedIn that the biggest accounts use to dominate the platform they're what made me the number one female Creator on LinkedIn I've spent over $30,000 on courses coaches and agency to learn these laws so listen closely because no one is talking about this yet and it's exactly what you need if you want to get ahead so l number one is to strategically make fast connections here's what I mean do you ever feel like LinkedIn isn't pushing your content into the algorithm well that's because you need to make more fast connections
see LinkedIn unlike any other platform works on a connection to connection basis there's first second and third connections first connections means you're directly connected with someone so there's a mutual connection agreement here second connections means that you are connected to their first connections but not directly connected and third connections means that you are connected with the second connection which is the furest of reach now the interesting thing is that whenever you post your post is initially shown to a pool of your fast connections only and if your fast connections engage with your post then LinkedIn
pushes your post to their second and third connections let me show you if we go on to the LinkedIn feed you can see post from your fast connections then the only way you see post from second or third connections is if someone in your first connections liked it it's the same with your content so to maximize your chances of visibility you need to connect with people every single day to expand that pool of active fast connections most people have had their LinkedIn for years if not decades some of them may not be active anymore and
some of them may just not be interested in the content that you're posting now it happens especially if you had different jobs throughout your LinkedIn journey and have connected with people in those jobs now fixing this is relatively easy all you need to do is find active people who fit into your ideal audience to connect with directly this will flood your LinkedIn with active users who are interested in what you have to say giving you a better chance to bypass the LinkedIn ranking system and improve your visibility to do this fast you can use the
sniper method go to an active Creator or founder in your Niche look at their comments and find people that meet your connection criteria let's say I'm looking for entrepreneurs and CEOs then I quickly scam their comment section then I look at their headlines where they most likely identify themselves as that then I right click on the profile name so I can have the profile open on a different tab then I do this 10 to 20 times then I engage with their content and then send them a personalized connection request the key here is to keep
it short add a unique sentence and end with a compliment or a reference to what you and them have in common but as LinkedIn grows and your ideal connections get spammed with connection requests you need to have good content on your profile which leads me to law number two Master writing for LinkedIn like any other social media there is one universal rule the hul must grab people's attention within the first few seconds but on LinkedIn there is way more to it every LinkedIn post you to make should act as a mini reintroduction post of who
you are and how you help and to get the most attention per second you need to provide all the value up front a good text hook will always start with outlining a problem the hook right here does that it's less than 10 words and it's straight to the point then in sentence two we agitate it and add what we call a rehook this emphasizes on what you're saying and makes people click on read more and on sentence we then provide a direct solution to the problem this way we have half our post already written for
us and it looks better than 60% of LinkedIn content that's filled with busws paragraphs and jagon but what people forget is that the rest of the post needs to have the exact same Rhythm sentence by sentence line by line you should be able to read every single one of them on its own to continue writing we must add Rhythm to it varied sentence lengths bullet points and most important make it sing not skip I do this in every single line of my own posts where the lines don't just speak they flow and at the end
we have a complimentary image that ties it all together use this exact same framework when you write your next LinkedIn post you'll see a clear difference in your engagement and Clarity of the post that you're writing now the third law to blow up your LinkedIn goes hand inand with posting it's commenting and why I love this law it's because it doesn't require you to stick to the post every day three times a day ham will that has been pushed by us by so many marketing experts over the last decade commenting on LinkedIn doesn't require any
writing Mastery and for anyone who's trying to grow this is the best solution to do it let me explain on LinkedIn you get to post maybe once or twice a day and then your post gets pushed to the people who follow you and are connected with you and so on but with comments you can be seen 10 20 and even hundreds of times your comments get seen by the author and Their audience so collectively if you decide to comment on 10 different accounts every single day and each account has around 10,000 followers these followers will
see your comments and if your comment is good and it resonates then it will get pushed all the way to the top as a top comment showing it to even more people who may not follow you this comment right here got 200 likes and two inbound leads without even having to post on my main profile and the best part about commenting is that they don't have to be perfect they just need to resonate focus on the quality in your content and go for quantity in your comments just don't use AI to do your comments please
now La number four is sending DMS look LinkedIn is a gold mine for lead generation in growth and you know this by now but in order to get the gold you need a shovel and on LinkedIn that's the DMS over the last decade they've been incredibly misuse pitch slaps with generic templates low quality connection invites and not to mention the endless let's exchange change synergies or can I pick your brain type of message this is literally your competition right now so with a little bit of creativity and some value to offer you can actually outperform
99% of your competitors the simplest way to get around this is to start a conversation instead of sending the typical hey let's exchange synergies or hey I saw you do B2B I sell B2B to B to be people let's connect instead of doing all of that you find Mutual ground now let's say that I just came back from a local conference in London I see that let's call him Jim was there too and he would be a great connection or a lead my first message to him would be like hey Jim I'm exhausted from business
growth event in London I see you were there as well did you manage to grab some of the free snacks in the front so what I'm really doing here is I'm asking a question that's not intrusive and I'm also not asking him to give me his money right away it's a simple yes or no answer and it's also kind of funny and it's womb because we share a mutual event and usually and the best part of this is that if there's some interest they'll usually reply and if they're really not interested at all then they
ghost right and if they do reply then you can go back and forth have a casual conversation then you can talk about what you guys do and after a few messages you get onto the topic you actually want to discuss because then you've earned the right to ask there's a logical progression in these conversations you lead with fun and and end with value instead of a transaction now moving on to law number five is to focus on high quality images LinkedIn is a positioning game and the quickest way to gain Authority is via the photos
you use this matters a lot because how people see you is how they perceive you visually you need to be showing your reader that you are worth listening to by the way you're presenting yourself or worth listening to by the way you're presenting your information this photo here screams rookie in fact fact this single photo here changed the entire way I was perceived on the platform it repositioned me completely so the photos you post on LinkedIn need to follow these three step criteria one they need to be up close ideally showing your face clearly this
builds trust then secondly they have to be well lit high quality and have a good angle this reflects your quality and three ideally a reflection of your brand on LinkedIn they need to be clear bright and easy to read and have one specific outcome and always visually appealing to other the people's Desires in this specific case for example it was growth which was clearly shown in various ways see perception is one of the greatest forces when it comes to building your personal brand on LinkedIn is there a reason why Brands such as Nike and Apple
spend Millions on visual branding because perception sells not just the copy of their ads but also the visuals that stop your scroll or even stop you in the street and the biggest way to wrap my head around this for me was if the person that I love following on LinkedIn wouldn't post this then why would I and if I can't post stuff like they do just yet then how can I start and this whole positioning game on LinkedIn with visual leads me perfectly into today's sponsor Fiverr which I hold deeply in my heart as it's
one of the first platforms I've ever use to get gigs and where I've hired Freelancers for a wide range of projects including some logo design my first logo for the agency was actually a one-day idea executed by fivers amazing Freelancers and if I was trying to make a visual impact on LinkedIn I'd go and find someone like Lucy here who's local to me and available within the next week to hire her for a day or two to take some photos or if I was you and I was starting from zero I'd go for someone like
Solon here who's got amazing reviews and I'll get him to create some amazing social media carousels or infographic templates that I could use for my LinkedIn or Twitter and even Instagram if I wanted to I've turned to fivera for years it's so easy to search filter and hire talented Freelancers on your own time and the communication on the platform is always seamless it's fast and it's effective there's a limitless amount of things that you can accomplish with Fiverr and honestly my first logo is what's gotten me here in front of you today so if you
want to find skilled Freelancers providing services in graphic design marketing and so much more visit f. c/a and use promo code Lara for 10% off for your first order now law number six is pinned comments these are comments you leave under your own post but automatically get ranked as top comment because you are the author here you have a golden opportunity to drive traffic to an offer a new product or even an event that you're hosting because again you can only post once or twice a day but you can always comment more and I want
you to listen to this tip closely because posting about your your offer won't get you the results that you want but commenting about it on the every single one of your posts will so instead of crowding your post with a long CTA that ruins the flow of your post and makes it sound salesy you can always leave it as a pin comment underneath every single one of your posts this hack in fact made me $10,000 last year from plugging my linking Playbook I was selling I never posted about it I only commenting about it existing
what I did here was I built trust bya the value on that post then I converted it via the pin comment leading people to my paid resource this is extremely underrated because if you think about it people who are looking at your comments are already at a higher interest level than your typical cold follower meaning that the traffic and conversion to those comments is higher now the last and final law is to stop scheduling your content on LinkedIn I can literally come with my hand the amount of times I've scheduled content this year the reason
it decreases your Reach This is a proven fact see posting is like a snowball starts small but the more you push it forward the bigger it gets and the faster it moves and most people are killing it before it gets going because they're scheduling their content and they kill their momentum last year I tested this Theory and my engagement will drop by 10% look the reality is that scheduling tools are an extra layer of automation that LinkedIn can detect and even if we assume this isn't true Let's Pretend This doesn't happen it's never happen to
me every time I schedule content it's fine right but when you schedule your own content you're actually gearing yourself to forget about it because that's pretty much the goal when scheduling your content it's almost like a set and forget right you're scheduling your content to get ahead and when you're at work you don't actually want to you know think about posting and you don't even want to be on the platform but like I mentioned earlier commenting is crucial in this LinkedIn growth game especially during that first hour your post is being rolled out during my
come up on LinkedIn I religiously blocked my time on my calendar from 12: to 1:30 p.m. my posting time was 12:30 and during the 30 minutes before I'd warm up my feet by leaving comments on other people's posts and naturally due to the law of reciprocity you're getting up people to come check out your profile and also leave a comment back this just happens natural because we're humans then at 12:30 I drop my post and reply to every single comment I get within the first hour now obviously depending on the success of my post I
start replying to every single comment in that same hour or if I didn't have that much engagement to fill up that allocated time I'd go on my feed and engage with more people who posted within that time this exact same routine is the snow for your snowball to get bigger and ultimately gain more momentum to get bigger and there we go those are the seven laws you need to know to grow your LinkedIn at Rocket speed apply these over the next 6 months and watch yourself get ahead of everyone else and if you want an
in-depth strategy to writing and posting on LinkedIn make sure you watch this video right here where I cover exactly what you need to know to write about and how remember my friends the devil is in the detail so I hope you took some notes see you in the next one bye
