comedy aside America's emergency room more than 12,000 related injuries between 2002 and 2012 And that's according to the estimates That's former Silicon Valley executive doly sing understands very well She created thesis with a Mission to redesign the high heel into more comfortable Good morning Good morning Bless you my child So this is thing this came out personal frustration for you yes absolutely you know I'm a working professional I worked a very lar campus ind fles day and so this was personal frustration and figured it was time to it and you you solved it by doing
what or you think you're solving it by doing Well I'm trying Tove it my background is recruiting been able to put together some really talented engineering teams in the past and so what I decided to do use those talents to put together a really diverse group of people to try to attack the problem in a way appr for N AS Don't know much about he but know about engineering about the human and it was really about redefining the problem so we talk to our Engineers about building it like the world smallest ch or like a
tiny little Bridge that fit inside of a high heel not them being focused on the fact that High he And So when you had All those Engineers unpack a normal High heel What did you Discover Yeah That was one of the first i discovered is that inside your high heels basically standing on a very thin metal plate there no structure So it doesn't take an engineer or rocket Scientist or an astron to figure out you can do better than This So what are you switching that out we're doing is using an advanced polymer which is
sort of a btic grade plastic and that is Precision formed and it Changes the amount the way that the structure loads you basically want to provide more surface area and match it to the Geometry of the underside of the foot more effectively Because that's what's going to change the way the load distributes so in most cases when you're on one of these 80% of your weight is at your toes exp like people way that I like to describe It is We're basically trying to create a stiletto that Feels and functions like a wedge so most
women that have Stood on this will agree that the lateral stability is much better and it feels like you're standing on a wedge and not like a Classic Listen we want function but I'll show you this this This is one of my shoes It's Christian work of artti really do End the i ams unc uncomfortable can make pretty be comfortable people say They can do it do I haven't seen it Yeah Well that's that's our Goal We just Hed our first Guest designer His name is Nick ruso He spent the last years theor of design
for women shoes at Jimmy So he is also obsessed with sexy shoes that's our job is need any at tiy won skinny so one of the big differences is that this is much wider and it's skinny across the side which is the more important Perspective but wider across the back because that lateral Dil is what causes a lot of the anle injuries that women have so doly Everybody wants know quickly cost and when will they be available collections will be priced between 350 to 950 expensive stop stop stop 950 That's High I think that is
350 to 950 is the classic American luxury bracket so our Day Style will be at about 350 our red carpet looks will be Closer to 900 and when will they be available this fall we Open our first reservation list for our debut Edition and there will be 1500 units all numbered and signed by our astronaut and Our Guest designer this is all online this will be All On our website That's correct I would be happy to test them for you yeah absolutely I'll Make si is easy Yes will come first 10 [Latter] know wish you
much than
