in this video we're going to be talking about three things that can increase your views increase your click-through rate on your videos if you just want beginner and basic stuff this video isn't for you if you want some real tactical Advanced YouTube tips stick around until the end because this is going to be a super powerful video brought to you and sponsored by vid iq. com slink but more on them later let's dive into part one of three parts the power of changing the title of an existing video let me tell you a quick story and so a few weeks ago we uploaded a video over on think media this is the title how to make $1,000 a month with affiliate marketing on YouTube you can see YouTube says fewer viewers are choosing to watch this video you can see that the impression clickthrough rate is ALS 3. 8% and it's also gray it's not overperforming it's underperforming how it normally would perform and so after this video was out for maybe 4 hours and 17 minutes as you can see here a pivot was made and you can see on screen where that pivot was made performance was altered for sure my thought was the title could be improved and could be clearer so this was my I started typing and I eduse this website you can see it's called Monster insights that actually gives you a headline rating score to kind of brainstorm a couple different titles this was a slack thread and I kind of started by when I I do this often we release a new video I see it I feel it and I start brainstorming title thumbnail concepting title flip-flopping and so we started this conversation and a ways down the conversation Steph's like uh this one's good too how to make your first $1,000 on YouTube in the next 30 days now this was a pretty major pivot um but here's here's why one of the most significant reasons why I believe performance increased and all that was changed was the title not the thumbnail in this case was because affiliate marketing by saying affiliate marketing one it's kind of confusing two people might be like Network Mar is this an MLM like what if anything creates friction or anything makes the viewer maybe you have a stigma affiliate marketing oh I don't even want to watch I've tried that before I don't think it works whereas by pivoting to how to make your first $1,000 in the next 30 days the good thing about that title is it opens up questions well what is the method what is the strategy that sounds interesting and so actually rather than giving away the the vehicle in this case could be affiliate marketing another way to do it could be brand deals another way to do it could be more monetization so there's not lots of different ways to do it but one of the reasons why I believe performance increased measurably was actually by making more mystery in the title and a couple things you need to know is number one this only works if you're getting Impressions so essentially for this to work your channel needs a little bit of momentum but here's the good news if your video is getting a thousand Impressions and I'll show you in a second how you can see that and you have a 3% click-through rate then that's 30 people clicking if you change it to a 5% click-through rate that's going to be 50 people clicking very powerful so the next thing is going to be your click-through rate and then also it's going to lead to average view duration right and so one of the things you can't change once the video is out obviously is the video itself if if the video is always already poor but you're like man I can make the thumbnail and title way better well people still actually have to watch the video and in some cases your title and your thumbnail can improve average view duration in the sense that if they're more honest or they're more accurate or they set expectations better they actually can increase average viation conversely if you like clickbait and you sort of are deceptive or you don't set expectations well you can get the click but still your clickthrough rate's going to drop because average view duration suffers because you trick people to click but it doesn't actually prove to work because they don't actually consume the video we're going to go deeper so that you can really make sense of this but this comes from YouTube itself in in like their funnel of how YouTube works and how we get views its Impressions and how they lead to watch time so on think media in the last 28 days my main YouTube channel 34.
8% of YouTube uh or no 43. 9 million impressions so again the more Impressions you have the more these little tweaks matter you could see then on average that that leads to a 7. 1% click-through rate and then ultimately that's how we end up getting the views so basically can changing your title or thumbnail get you more views 100% for sure it can this is just part one of this training I'm going to get into these other parts but I want to give a shout out to our sponsor vid IQ vid iq.
com think for just $1 you could get access to the Boost plan um and one of the coolest things about vid IQ is their title tools and so a lot of times people use the vid IQ Vision which gives you on the right side of your screen a lot of data um and really cool resources that are embedded if you use Google Chrome you install vid IQ vision and you might as well grab this too you can always grab the free version as well um but for example one of the cool things when you're logged into the web platform is you can get AI title recommendations so if you actually did want to talk about affiliate marketing let's say and you just typed in like affiliate marketing it's a really powerful tool to get you started with some great titles and we're seeing the power of a Title Here unveiling The Untold secrets of affiliate marketing Escape The nine-to-five Grind how to Skyrocket your income with affiliate marketing and you might say affiliate marketing for beginners because that's where your video was going to go that kind of Direction get title ideas really appreciate vid IQ vid iq. com think to get a 30-day trial of vid iq's boost plan for just $1 and now part two The Power of changing the thumbnail in the last couple weeks uh one pivot I made was this one YouTube secret changed my life forever this was a podcast episode this was the original thumbnail now I think this thumbnail is pretty good but here was what made me want to change it one um it felt the same I was like this is kind of like the same thing we've been doing lately um I get the unlock YouTube thing but like is that actually super clear um okay I'm being told to see it's good actually really I can't even critique it it's a great thumbnail but but here was my thinking in why I changed it so I changed it to the thumbnail you can see in the upper leftand corner which by the way ended up being um just a phone photo right here where I'm sitting recording this episode like and that was it just shot my iPhone set the timer and took the photo again I want to say you could see there was a direct uptick in the click-through rate so if you're in your analytics you go to the reach page you can see your impressions click-through rate so how many Impressions is the video getting the click-through rate boosted and again I want to say this was like a 2% in uh increase in clickthrough rate from 5. 5 or 5.
3 to 7. 3 and boom so the takeaways was the audience desired silver play button the pattern interrupt to like stop something that's unique and different that you don't normally see and to stop the scroll like wait was that a mistake did he forget to upload the thumbnail like what and that's all the goal then read the title and again it paid off three though and this will get really interesting hit like if you bgy value and let's talk about the power of changing a thumbnail Andor title of your best performing videos because this will apply to more of us um because you can go back look at your best performing videos this video was called how to grow your channel fast with YouTube shorts here's the three steps identify an older video that gets views every month two change one thing don't do two things at once in marketing we call the split testing and in a split test you don't change the thumbnail and the title you change just the title you see the results you go okay cool you make a conclusion then you could go back and change the thumbnail but you don't do two things at a time and then you're going to watch The Impressions over the next three to seven days this was a video this is how I would do it I went into think media podcast real time views I found a video by the way we're actually talking about making a winner win more because look this video is got 81,000 views already the blue line of view growth is outperforming the typical performance on the channel pretty cool it's 138 days old great so here's what here's now exactly how you would measure this so you can go into the video you can go to reach Impressions it's gotten 1. 3 million impressions total across its whole lifetime it's gotten a 2.
9% click-through rate now Imagine This imagine if that was even just 3. 1 on 1. 3 million impressions that's a lot more views imagine if that was 4% on 1.
3 so so a small tweaks lead to Giant Peaks a small tweak to the click-through rate can have sign leads to significantly more views depending on how many Impressions a video is getting but Sean how would I measure if I change the thumbnail whether it's been successful or not am I trying to like put a microscope and see if the line moves no no no there's an actual mathematical way to do it so what you're going to do is you're going to go last seven days and what you're going to see on a video like this that in the last seven days click through rate was 3.
