Can I have a quick show of hands who's heard of tencent great start world's most valuable companies you won't be surprised to find the likes of Apple Microsoft and Google but one name does stand out 10 cent the company is worth more than the likes of Facebook MasterCard and Samsung and yet if you ask the majority of people what 10 cent does you'd be met with a Confused look the truth is that 10 cent does everything because whilst 10 cents mascot is a friendly looking penguin a more accurate animal to embody this conglomerate would be
a giant octopus with tentacles reaching into almost every industry you can think of all over the world in most places tencent operates from the Shadows hence why it's not a household name but whether you realize it or not you almost certainly use products or Services Tencent is involved with however in tencent's home country of China it's a very different story everyone is aware that tencent dominates their lives and that's because in China tencent has achieved the seemingly impossible one app to rule them all the Chinese company I'd be most worried about is tencent because of
WeChat in China it is sort of impossible to live without WeChat it dominates every aspect of life in China from banking gaming shopping social Media it's so essential to their daily life one business executive compared it to me saying that it was like water or electricity you see tencent created an app called WeChat that's been dubbed the everything app or the operating system of China and that's because almost all of China's 1.4 billion population use this app for an average of four hours every day that's more than the average American user spends on all social
media apps combined and the reason people in China use WeChat so much is because it's basically every app you can think of rolled into one it's essentially Facebook PayPal WhatsApp Netflix Google Spotify Uber Yelp Tinder Zoom YouTube deliveroo Amazon and lots lots more all in one single app now there's no doubt that this is extremely convenient everything connected in one app and one profile you pay your bills through it call your friends through it and essentially live your entire life Through it however one single company having access to literally all your data every aspect of
your life from your exact location to your entire Bank history to every message on call and search you you've ever made it's a lot and then it gets worse when you realize that the line between where tense and ends and the Chinese government begins is blurry meaning the Chinese Communist Party known as the CCP has access to all that information as well making WeChat One of the most powerful surveillance tools ever created not just that but private messages and images that are sent through 10 cents apps like WeChat are scan to see if they need
to be censored if you say anything that the Chinese government doesn't want you to the best case scenario is your message just doesn't get delivered worst case scenario is you end up in jail or simply disappear for example one citizen literally just made a light-hearted joke To some friends about a government official and soon found himself jailed for a text and it almost seems like the CCP wants people to be aware of this in order to prevent them even trying to say anything they don't like in the first place because the Chinese government has even
openly confirmed that it can access deleted WeChat conversations as well without permission from the user or thoughts now of course as we know from snowden's leaks countries surveilling Their citizens with technology is certainly not just something that happens in China however China has definitely taken it to new levels Amnesty International is an organization focused on human rights and carried out a report of how messaging apps handle their data and they concluded the worst offender by far was 10 cents the only company to allegedly score zero out of a hundred for its treatment of data this
is because of massive problems about Transparency and what they do with data where it ends up and not even denying that it gives the CCP a backdoor to access all encrypted messages now of course pretty much all Chinese companies have to have some ties to the CCP in order to be allowed to succeed but tencent is unique because it has been allowed to monopolize entire Industries in China and use brutal tactics to wipe out competitors without any interference from Regulators but in exchange for that Freedom some would say as a result they've been turned into
a weapon for the Chinese government it's estimated that CCP has thousands of members inside tencent including party officials on the 10 cent executive board who can influence decisions for example during the initial covet outbreak the Chinese government used WeChat for population control assigning color codes to determine whether people were healthy and what they were eligible for like if They were allowed to leave their homes or not another example is ordering tencent to change their games to conform to Communist Party values as well as making tencent at facial recognition to their games so kids can only
play them for a Max of 90 minutes per day but before you think this doesn't affect you think again the vision of tencent is to connect people and connect everything you see once tencent built their Monopoly in China they began expanding Abroad and essentially went on one of the biggest shopping sprees in history they've invested heavily in companies like Reddit Tesla Discord Spotify Snapchat and Universal Music and those are just a couple of the many hundreds of companies outside of China that tencent are now involved with they are also the largest gaming company in the
world with Revenue significantly higher than any competitor this is particularly crazy when you consider that gaming is Just one of countless different Industries tencent operates in and yet their gaming division alone is bigger than the entire company of Nintendo or EA and the reason tencent is so dominant in gaming is because they own 100 of Riot games creator of League of Legends 40 of Epic Games creator of fortnite not to mention stakes in Ubisoft Activision Blizzard and so many more of the world's most popular games the same is true in other Industries for example 10
cents Payment division is nearly as big as PayPal's entire business and it's reported WeChat pay generates over 1 billion payment transactions per day more than visa and MasterCard combined they've also got 10 cent music they're huge in Esports and are even now involved in making Hollywood movies like Men In Black I think if you look at 10 10 music the company makes about 400 million or profit in other words it's hard to fully Grasp just how large tencent is but it's only recently that the West has started to realize the influence tencent unless China actually
have one small example was how blizzard the World of Warcraft Studio partially owned by tencent banned a gamer who endorsed the pro-democracy movement in Hong Kong in other words China seemed to be using tencent as a weapon to influence decisions outside of China this caused many people to ask how is this one Chinese company seemingly Now dictating what people in the US are allowed to say the same was true with the NBA you see 10 cent video has a deal with the NBA to stream their matches but in 2019 Daryl Mori when I drove the
Houston Rockets tweeted Fight For Freedom stand with Hong Kong in response tencent said they would not be streaming any Rockets matches in future so soon after this the manager was forced to delete his support for Hong Kong Backtrack on his stance And apologized for his inappropriate tweets players then came out stating that they love China yeah we apologize you know you know we love China we love you know playing there so whilst in recent years some have started to wonder if China could use tencent that influence things abroad the answer seems to be that they
already are multiple governments from the US to India have now called WeChat a security threat and others have suggested it's a monitoring weapon in your pocket and turning now to the major decision by the Trump Administration Banning the popular social media apps Tick Tock and WeChat from U.S app stores U.S president Donald Trump issued an executive order last month targeting the app as a security threat but what's perhaps Most Fascinating about tencent's story is that you can look at it in two ways on One hand tencent is one of the greatest business success stories ever
at one point the company had only a thousand dollars in its bank account and so the Journey of how a group of friends turn their struggling startup into one of the world's largest companies is remarkable and filled with useful lessons and genius business strategies what they have achieved is ridiculously impressive and there is definitely an argument that tencent has been unfairly caught in the Middle of a political storm that they didn't want any part of but on the other hand tencent is often surrounded by controversy this includes their brutal monopolistic practices to crush any competition
their blatant plagiarism of just ripping off other companies and apps they're extreme censorship and violations of privacy and freedom of speech accusations of poor working conditions and the fact multiple countries now see it as a national Security risk because of its close ties to the Chinese government but I do to be clear to just dismiss tencent as a puppet of the CCP is unfair in fact right now the Chinese government is actively hurting tencent's business and is responsible for wiping hundreds of billions of dollars of 10 cents valuation which of course just raises even more
questions why would the CCP be damaging one of its most useful assets as you can see the 10 cent story has a Lot of different pieces to it there is both good and bad and several plot twists along the way honestly I've covered lots of different business stories but tencent is one of the most fascinating in this video we're going on a journey through 10 cents insane history to find out the truth behind this gigantic business Empire a company that influences so much and yet is so rarely discussed how did they get here what are
they planning next and what Does it mean for all of us so buckle up because I assure you the story of tencent is going to be a wild ride [Music] foreign [Music] [Music] if you walked past Elon Musk Jeff Bezos or Mark Zuckerberg I'm pretty sure you'd notice but when it comes to tencent's founder and CEO despite running such gigantic influential Corporation it's Quite likely you've never even seen him before he goes by the name of Pony ma in English our next guest is the founder and CEO of tencent Pony ma however this is his
actual Chinese name but since in English his surname translates to horse he goes by the name Pony as a bit of a joke the fact we don't usually hear much about Pony ma or know much of his story is mostly by Design tencent tries to walk the tightrope of keeping both China and The rest of the world happy and since that's very difficult to balance he opts to not speak out publicly much at all it's better to just say nothing rather than cause controversy and headlines the other reason we know so little about Pony is
that unlike his arch nemesis Jack ma the founder of China's other dominant company Alibaba Pony is introverted and simply doesn't like being in the spotlight and this has always been the case growing up Pony Mart was a quiet kid who mostly went unnoticed throughout his school years the only time he did get much attention was when he hacked into his University's computers and got a reputation as a great coder in fact for his university thesis he created a software program that could help forecast stock price movements and this software was so useful that at age
22 he sold the program to the company he was interning at for a price of about three times his Annual salary by the time Pony graduated from college the internet was in its very early stages and whilst of course it was very primitive back then Pony was excited by its potential and began thinking of business ideas to try and capitalize on this exciting new internet technology however although Pony was undeniably a very talented and hard-working programmer the beginning of his future business empire did not come from some revolutionary idea that pony Himself created you see
it's time for the first uncomfortable truth about tencent the business was started by just ripping off someone else's idea and as we'll soon see that has remained a fundamental part of tencent's business strategy ever since but it all began when one day Pony was browsing online and stumbled across something called icq an internet chat platform that at the time was pretty groundbreaking it was basically the first mass adopted instant Message system on the internet letting any two people online have a private conversation in real time so in 1998 Pony and his tencent co-founders which was
three of his friends from school launched their own duplicate chat service that was more catered to the Chinese market now admittedly it was a common practice in China to just clone popular Western Services for example Baidu copied Google Alibaba copied eBay weibo copy Twitter and so 10 cent copied Icq but just to demonstrate how much of a rip-off tencent's chat product was of icq they literally called their service oicq so they just added the letter O to the name initially though tencent's future looked Bleak they got the cheapest office they could in a chaotic and
Loud neighborhood full of Street vendors peddling knockoff Electronics they were crammed into a tiny room which bazali had a disco ball hanging from the ceiling to be fair though once tenson Had set up their internet chat service oh I seeq they did a great job of tailoring it more towards the Chinese market one simple example of this is that because download speeds in China were so slow in the 90s it would take ages for people to download most chat programs whereas tencent made sure their chat software had a much smaller file size so downloaded much
faster also unlike other chat software where you could only message people you already Knew Pony made it so that on oicq Strangers could connect if they wanted to as well thus laying the early foundations of it becoming a social network at first though the problem was that very few people even knew oicq existed Pony himself later admitted when users first came nobody was in the chat room I had to keep them company and talk with them sometimes I had to change my profile picture and pretend to be a girl so you have the CEO talking
to random People in the chat hoping they'd like the service enough to keep using it now to be fair this was actually more of a side project for tencent in the early days Pony initially spent more of his time trying to work on a software that connected Pages or bleepers as they were also known to the internet unfortunately that idea was going nowhere and so Pony was relieved when one evening he logged onto their chat app and sort of spike in users two months in they'd hit 500 users And from that point the user number
began to rise faster and faster each month as people in China shared oicq with their friends and family before long the chat app was growing so fast that it became 10 cents only focus they ditched the pager idea completely and went all in on oicq thousands of users were now joining every day and so you'd think Pony would have been thrilled but in reality he was more stressed than ever that's because there were three Major issues Number One servers in China were expensive at the time and they kept having to buy more which was particularly
problematic because of issue number two tencent wasn't making any money oicq was taking off like a rocket but it wasn't monetized and so they were actually just losing money the more people used there but then worst of all issue number three one day in 1999 about nine months after starting oicq Pony received a thick envelope in the Mail from America it was a letter from the lawyers of AOL a big American company who owned the original icq chat software that tencent had copied it said they were suing tencent for violating intellectual property laws and demanded
10 cents stop using the name oicq immediately by this point oicq had hit 1 million users and was growing rapidly but tencent didn't have the money for lawsuit they barely had any money at all in fact most of the small 10 cent team Were doing freelance work on the side to try and raise enough money to pay the rising server costs they were all working crazy hours and getting very stressed out So eventually Pony decided to try and sell the company unsurprisingly though given the lack of Revenue and legal issues nobody wanted to buy it
people just kept saying they didn't see how it would make enough money to be sustainable but then Pony learned about the concept of venture Capital investors who were looking for companies that weren't necessarily profitable yet but had huge future potential as soon as Pony learned about this concept he immediately began contacting VC firms and managed to get a meeting with China's most well-known Venture Capital fund called idg capital in the pitch Pony used an unusual tactic brutal honesty he told idg if you don't fund us right now tencent will probably die and even if you
do give us the money The future is still uncertain Pony also admitted they weren't fully sure how they would even monetize their chat software but what he did know is that millions of Chinese people liked using it and that there could be real value there now you'd think that this would be pretty underwhelming to investors but surprisingly idg Capital agreed to invest in 10 cents years later one of idg's decision makers said that Pony's total honesty rather than the typical Overconfidence and false promises that Founders often make is actually what made him think Pony was
a really down-to-earth guy who could be trusted which encouraged them to invest so idg Capital along with another VC firm together invested 2.2 million dollars for 40 of 10 cents business it's not an exaggeration to say that if the deal had not gone through right then tencent probably wouldn't exist today not only were they nearly out of money but The.com bubble burst in 2000 an investment in cash burning internet businesses all but dried up luckily for tencent though they got the money just in time and so could continue operating there was still the lawsuit threat
from AOL to deal with though and so Pony was forced to shut down the oicq domain names and Rebrand their chat app as something else eventually Pony decided to rename it as simply QQ so their legal trouble was sorted they had enough Investment to carry on running and their user number continued to grow at insane rates after hitting a million users in year one they reached 50 million in year two as more and more people in China shared the software with other people so they could chat tencent had perfectly adapted the original icq chat to
fit Chinese consumers better now just one issue remained making money or else you'd think having lots of users would make monetization easy back in the early 2000s on the internet in China it actually wasn't Pony tried multiple monetization strategies including placing banner ads on QQ selling qq's chat software to companies and charging a small membership fee to use the software all of these failed and in fact the membership fee in particular backfired horribly people in China hated the idea of paying a fee to use any internet service and so this allowed some competitors to gain
market share From tencent on qq's third birthday in 2003 Pony scrapped the subscription fee and made QQ completely free again but of course they had to make money somehow luckily it was around this time that some 10 cent employees had discovered a Korean website called say club.com which allowed people to create personalized avatars with customizable appearances and clothing it seemed really popular in Korea so tencent decided to once again copy a popular feature from elsewhere And launch their own avatar feature inside QQ called QQ show thus giving Chinese citizens a way to express themselves by
having their own unique character to represent their profile for a very small fee you could buy designer clothes accessories and styles for your character whilst buying things for your avatar was cheap equivalent to just a few cents it cost 10 nothing and those micro transactions added up fast this feature quickly became very popular Especially amongst younger users your avatar became a signal of your status and the feature worked particularly well because many people had started using QQ as a dating app adding strangers randomly and chatting with them and so the Avatar function was a way
to express some personality and in some cases establish themselves as being rich by purchasing the most expensive Avatar items finally Pony could relax a little 10 cents chat software QQ was now making Money by selling these virtual items and they soon crossed 100 million users in China Pony even met his future wife through QQ for three months he was chatting with a girl on there before they met in person funnily enough when they first started chatting on QQ she had no idea she was speaking to the founder of the service she reportedly messaged him asking
who are you and he wrote back I'm penguin dad a reference to the fact that tencent's mascot was a Penguin but she just replied that I'm penguin mum the relationship began from there and six months after meeting in person they were married unfortunately for Pony that happiness would be short-lived as little did he realize his company was about to go to war and their opponent was a hundred billion dollar Corporation with Microsoft's [Music] [Music] in 2004 a chat service called MSN ended The Chinese market as a direct competitor to tencent's QQ MSN was run by
Microsoft which was terrifying for 10 cents as Microsoft had such vast wealth and resources and Microsoft have decided to double down on its efforts in China given it was such a massive market and since their chat service was much more professional and streamlined than QQ MSN quickly attracted businesses and students QQ seemed more like a casual chat application but less of a serious Communication tool on the other hand MSN was becoming more widely used in offices in China and thus it was quickly eating into qfu's market share tencent really just had one big advantage over
Microsoft though msn's decision making was much slower because of their bureaucratic corporate hierarchy where every big decision had to be signed off by their American headquarters for example it was actually msn's China team who suggested the idea that users should Be able to still receive messages even while offline and be able to see them when they came back but the suggestion never went anywhere meanwhile tencent managed to incorporate the same feature in just a couple of weeks and and it proved to be hugely popular and so even though tencent had grown into a fairly big
company by this point they still acted more like a scrappy startup this offer meant their apps were a bit buggy and had some issues but they were able To launch new features really fast get real-time feedback and just fix issues along the way with very regular updates another issue for Microsoft's MSN chat was that initially they kept all their data back on U.S servers which meant tencent's QQ chat service that ran on local Chinese servers was much faster to use but the biggest mistake for MSN was that they later Incorporated their MSN chat into their
platform MSN live and this just confused users as now to use The chat they had to go to a website instead and it was just unnecessary extra steps ultimately despite having greater resources MSN lost the fight to 10 cents in truth China hadn't been a main priority of theirs Microsoft had bigger battles going on elsewhere like with Google in the US whereas 10 cent at the time had just one Focus which allowed them to go all in well this victory over Microsoft was a critical turning point for 10 cents as after Defeating a much bigger
company they went on to completely dominant make the chat Market in China passing half a billion users in late 2005 and it was this dominance that would be the springboard for all of Pony's other plans you see Pony had a vision of being much more than just a popular chat platform but instead a whole network of integrated internet services but this would make it much harder for anyone else in the future to try and compete With them and so tense had began adding several other features into QQ like the ability to access news and after
seeing how quickly tencent was growing a South African company called naspers had decided to invest 32 million dollars in 10 cent and become their larger shareholder in fact they sell out to this day meaning naspa's got one of the highest investment returns ever but back when they first invested in 10 cent this gave Pony the influx of cash you needed To begin the next stage of his plan and this is where things start to get crazy [Music] thank you [Music] tencent had realized that a lot of people used QQ whilst playing games as people would
chat with their friends whilst they were all playing so tencent decided the next logical place for them to expand was into both acquiring and building games of their own since they Already had such an active user base within just a year of integrating games into QQ tencent had added another 50 million dollars in annual revenue now 10 cents quick expansion into the gaming Market was aided massively by the fact they were a Chinese company as you may know the internet in China is restricted by the great firewall which stops people within China accessing many websites
the Chinese government don't want them to including the likes of Facebook and YouTube and that's largely because it wants to censor what its citizens can see but it's also because it wants to promote local Chinese companies instead and as a result in many Industries China has a policy where foreign companies have to partner with a local Chinese company to be able to sell their products or services in China and so this meant tencent could simply team up with makers of successful games in other countries and then adapt and distribute Their game to the Chinese market
these licensing deals are allow tencent to make a lot of money quickly without even having to produce any games themselves they could just partner with makers of popular games in other countries bring their game to the Chinese market and promote them to their massive QQ user base since International companies were reliant on finding a Chinese partner if they wanted to enter the Chinese market tencent knew they had a lot of Leverage And an unfair advantage in negotiations if game makers wanted to bring their game to China's gigantic population they needed a Chinese partner and who
better than tencent given their huge user base one example of 10 cents power is illustrated by an anecdote from the American video game developer Zynga when they were trying to agree a deal with tencents an ex-inger employee said negotiations go on for months and months and then by the time you get to the red Line stage in the contract all of a sudden at the last minute they change everything it's a business tactic they use to wear down their partner but as well as licensing games for the Chinese market 1010 did make some of their
own games too normally by just replicating fairly simple games that were working well Elsewhere for example QQ speed was very heavily inspired from Mario Karts this of course was even more lucrative than licensing as it meant they kept all The money for themselves and it was low risk as they were using Game Concepts that were already proven to work well abroad and just making their own version of it for China however since China had a major lack of digital piracy enforcement tencent realized if people weren't paying for games up front and were just sharing them
for free why not make the games free for everyone and make money through in-game sales instead like paying for extra lives features and Upgrades nowadays of course microtransactions within games are extremely normal but tencent were definitely one of the first to push this so heavily and it worked tencent's Revenue continued to rise with monetization now going so well 1010 ipo'd in 2004 on the Hong Kong stock market which provided them a war chest for tencent to invest heavily in more expansion and growth however that growth would only be possible thanks to Tencent's culture now most
Chinese tech companies are notorious for their long work hours the schedule is often referred to as the 996 schedule meaning you work 9 A.M to 9 pm 6 days a week it can that include hours and hours of unpaid overtime that's illegal but the government turns a blind eye because long hours like that built China's Tech Giants his day at one of China's Tech Giants started at 8 A.M and should have ended at 8 pm but he says nobody wanted To be the first to leave or you'd be labeled unprofessionals foreign [Music] and certainly at
10 cent the culture was very demanding with internal meetings often going on past midnight but Tenten also had a strict hiring process as Pony believed that five eight players were better than a team of 50 who weren't fully committed as even one person lowering the standards and not working Hard can reduce team morale and drag down everyone else to their level not just that but one of the key culture decisions Pony made after their battle with Microsoft was to ensure that almost everyone in the business had freedom to pitch new ideas and work on new
projects so rather than having a specific research and development division everyone was expected to innovate as a result the whole of tencent's Workforce were actively monitoring the market for New apps and ideas they could essentially rip off and incorporate into QQ even Pony himself said in an interview at the time I don't blindly innovate the smartest approach is to learn from the best examples and then try to surpass them Pony pointed out that this is exactly what American Tech giants like Microsoft and Google did as well but in China it really was the wild west
where anyone could just blatantly copy anyone else with no protection and To be fair this wasn't one way was tencent copied other others others copy 10 cent as well but because 10 cents QQ software gave them access to hundreds of millions of Chinese users it meant they could then divert that attention to the new features they launched giving them a huge Advantage before long tencent had a notorious reputation as a killer copycat at one point its reputation fell so low it was embroiled in a full-blown media controversy and Piers openly accused and Scolded it for
violating copyrights and tencent's reputation took an even bigger hit after a battle with a security company called kihu that offered a popular antivirus software called 360 safeguards tencent had decided they wanted to get into the security Market as well so they'd created their own very similar version of kihu security software called QQ doctor and because they could simply integrate it into the already very popular QQ software they Almost immediately gained a 40 market share in China so Kiku decided to fight back by launching a big media campaign accusing tencent of spying on its users saying
tencent accessed user data and files on people's devices it didn't have mission to tencent sued kihu as a result but in the court of public opinion this backfired as it looked like a bigger company just trying to silence a smaller company with legal threats rather than actually trying to demonstrate their Innocence and then tencent made an extremely bold move they informed users that kihu software was not compatible with QQ meaning users had to choose either keep kihu security software or keep their beloved chat app that connects them to all their friends and family you couldn't
use both if QQ detected kihu 360 Safeguard on your system QQ stopped working but tencent's gamble paid off tencent knew that ultimately most users were too connected To QQ to abandon it so kihu were mostly the ones who lost users instead people just switched to qq's antivirus software which was very similar anyway it was yet another victory for 10 cent and proof of how easily they could launch a new internet service and almost immediately become the market leader in the media headlines such as tencent Empire out of control started to appear as this was clearly
monopolistic to essentially ban your users from using a competitor's Product but interesting the Chinese government showed no interest in intervening they seemed quite happy to sit back and let tencent grow only later would it become clear why but with no regulations or laws to stop them between 2005 and 2010 tencent Revenue went from 200 million dollars to 2.9 billion dollars however as tencent continued their expansion in China opening up more internet services and then leveraging kyuku's massive user base to make them Popular eventually they realized a new strategy might be needed for a while tencent
had simply been trying to work on everything competing in loads of different sectors and making clones of all different internet services and just seeing what worked basically they tried to compete everywhere rather than playing to their own strengths and really tencent's biggest strength was in leveraging its QQ chat platform with hundreds of millions of users to direct Traffic to other places like they'd done with news and gaming so as their copycat reputation got worse one tencent executive said there's a lot of great entrepreneurs outside and if you turn every single one of them into your
enemy it's not a good thing as a company you can't actually hire those entrepreneurs so what are you gonna do investment is actually the best way to get a piece of their action thus tencent began shifting its strategy towards investing in Chinese companies instead of always trying to directly compete against them and crush them for example tencent paid 448 million dollars for 36.5 percent of China's third largest search engine and merged their own search product into that rather than competing tencent was now willing to back a champion rather than do everything itself essentially tencent's new
strategy was almost to become a startup incubator it would invest in businesses and take some of Their equity and then build an ecosystem of connected companies that it could help grow using its existing user base and infrastructure another example was when tencent combined with China's second largest online retailer jd.com tenson had no real expertise in e-commerce themselves and so they figured it made sense to just back one of the most prominent companies in the industry in exchange for equity and then leverage their own internet traffic Experience and capital to help the company they backed succeed
as a result tencent became a king maker a support from tencent could help ensure a company was successful and From tencent's perspective it meant they massively reduced operational complexity as they weren't doing literally everything themselves anymore before long tencent was one of China's biggest investment companies and QQ was now much more than a chat software it was a portal to many Other internet services the tencent had either created or invested in and thus QQ seemed Unstoppable but interestingly the one app that would eventually surpass QQ was also created by 10 cents [Music] foreign centered already
succeeded with qq's desktop chat app which had now evolved into a website portal with online games and other internet services but in 2010 mobile internet was beginning to rise in Popularity very quickly many Chinese people began using a smartphone but not a computer Pony was paranoid that with the switch to mobile happening a new startup could displace their dominance so he decided tencent needed to create this new startup themselves internally within 10 cent Pony created three separate teams to work on a new mobile messaging app meaning they were competing against each other and also competing
against tencent's desktop app QQ this practice of teams internally competing at 10 cents is normal in fact the culture of tencent has been described as a shark room referencing how some unborn sharks cannibalize siblings in the womb to ensure their own Survival so basically rather than put all their eggs in one basket multiple teams at 10 cent work on a concept like a new mobile chat app in this case and the best survives or as Pony himself has said you either wait for someone else to Kill you or you do it yourself first so tencent
began work on their mobile chat app that they wanted to essentially be a clone of WhatsApp and Kik a free mobile chat app where people could send messages to their contacts using Wi-Fi or mobile data interestingly 1010 had actually tried to buy WhatsApp for 10 billion dollars rather than starting a new app from scratch but because Pony ma had to have back surgery the discussions got delayed in that time Mark Zuckerberg Swooped in and bought WhatsApp for 19 billion dollars and something the possibility of 10 cent buying WhatsApp prompted Zuckerberg to close the deal so
quickly either way after the WhatsApp Dell fell through tencent decided to pursue their own chat apps instead and in January 2011 they launched WeChat although in China it has the name Wei Shin unlike QQ which had been developed for desktops WeChat was specifically made for mobile despite this the app was Not a massive hit right away but it did start to gain Traction in China when tencent added a feature called push to talk which allowed people to easily record a voice note and it would convert what you said into a text message this was immediately
a very popular feature but once again it was copy from someone else an app called talkbox you see at first 1010 had offered to buy talk box but whilst negotiations were ongoing tencent just replicated talkbox's app Within WeChat by themselves and inevitably beat Dropbox with their Superior resources in later years companies in China would learn that an offer from tencent was actually an offer you couldn't refuse you either lose your company by selling to them or lose your company by then copying and crushing you at least if you sell your company you make some money
when Pony was asked about this at a conference in China he said in America when you bring an idea To Market you usually have several months before competition pops up allowing you to capture significant market share in China you can have hundreds of competitors within the first hours of going live ideas are not important in China executioners so WeChat was now gaining momentum in China and just like QQ tencent did not want to keep it as just a chat application in fact because WeChat was a mobile app that people would always have with them Wherever
they were Pony quickly realized that the amount of services they could connect to WeChat was seemingly Limitless for example Within Reach chats app 1010 introduced a feature called moments basically their version of Facebook or Instagram a real-time social media feed of posts images and articles following the success of this they added a blogging service called Public Accounts so people could write articles which could then be shared on moments There was also official accounts allowing Publishers to distribute content and businesses to distribute products and services this would be like the equivalent of uh following their newsletter
for example but nobody in China really uses emails very much so the more likely to use WeChat to follow brands that they're interested in by 2012 WeChat 100 million users remember it only launched in 2011 thus making it the fastest social media growth in History taking only 433 days to hit 100 million users for context it took Facebook around five years A year later in 2013 WeChat was at 300 million users but the key to wechat's eventual dominance in China was that tencent just kept bundling more features in this same app for example they added
quirky features like drift bottle which was a service within which to help people find new friends or dates you essentially put either a voice or text message in a Virtual bottle throw it into a virtual C and then another random user picks it up and decides whether to reply to your message or throw it back for someone else to get this actually became a really popular feature with many Chinese people making genuine friendships and relationships throughout and for some people it became a hookup app tencent also created friends nearby for a similar purpose which was
like an early version of Tinder and helped WeChat grow Even faster but one of the most crucial developments for WeChat came about kind of by accident you see in China it's a tradition that during the Lunar New Year people charitably give away red envelopes and packets containing money so WeChat decided to create a red packet function within their app so people could digitally send red packets to people which transferred real money to their accounts during that holiday of a 75 million red package was sent via WeChat this led tencent to a clear realization mobile payments
were the future this feature that was meant to be a fun little temporary thing over the holidays ended up leading 10 cent to create WeChat pay their mobile payments platform to digitally transfer money before long wechat's wallet feature was not just used to send payments to other people but as a way to pay for things in shops and in fact basically anything where money needed to be sent or paid Rather than carrying around a credit or debit card it was easier to just use WeChat since their Bank details were already connected they won't ask for
cash because nobody's really paying for anything with cash nowadays in China in fact even if you give them cash they might not actually be able to accept it once again this may seem like an obvious feature today but back in 2013 when it launched in China this mobile payment function was an incredible feature and Hence helped WeChat become even more popular and as more people in China started predominantly using smartphones eventually WeChat surpassed QQ even though they were both started as chat Services run by 10 cents WeChat was definitely better for mobile and mobile was
becoming much more widely used in China by 2015 WeChat crossed half a billion users of course whilst the app name hasn't changed chatting is now just a tiny fraction of what WeChat does Which leads us to the most crucial feature of all for wechats the feature that turned it into the super app it is today that dominates the lives of almost everyone in China in January 2017 WeChat launched a feature called mini programs that allows users to access tens of thousands of other apps within wechat's own app completely bypassing the need for an App Store
so for example instead of you having to download a separate app for every single restaurant hotel or Shop you go to they'd all just have a mini program within WeChat this not only allowed WeChat to connect itself to people's offline lives as well as online but it helps cement WeChat as the everything app even before this 1010 had created so many of their own Services bundled into WeChat by payments games and dating this mini programs feature meant there was basically no need to even have other apps on your phone because services from other businesses Were
now available via WeChat as well for example China's dominant ride sharing platform DD have their own mini program within WeChat so if you want a taxi you don't need a separate app or there's a mini program within WeChat for food delivery or tracking parcels and pretty much everything else you can think of so to demonstrate this let's imagine for a moment you're a Chinese citizen and you're meeting a friend for dinner you call them through WeChat to Confirm the plans you book your taxi to the restaurant via WeChat in the taxi you play games and
browse the news via WeChat send your friend your location via WeChat access the restaurant's mini program via WeChat which means you can view their menu via wechats then take a photo of your food and post it on your social feed which is on wechats pay for your meal via WeChat then afterwards if you want to go and watch a movie guess what you booked your tickets through WeChat essentially imagine your life without a smartphone at all and in China that's what life would be like without wechats okay I think I've said the word WeChat too
many times but anyway as a result of this mini programs feature tencent has essentially become the gatekeeper to the market for other businesses since people don't really need to use the app store when WeChat has everything inside of it so companies almost have to partner with 10 cents in Order for their services to be used but this means tenzen can effectively tax all other companies by taking a percentage of the revenue generated through their mini programs WeChat is linked to other companies so you go through WeChat to another app or our website and then you
buy food there that you pay with your WeChat now what's interesting is that an all-in-one everything app like this has been suggested outside of China as well in Fact even quite recently Elon Musk talked about x a super app similar to wechats if you're in China it's basically you kind of live on WeChat does everything and we don't have anything like that um outside of china such a such an app um would be really uh useful but it was quickly shut down we have enough concerns about big Tech and social media without one single company
controlling everything but now you can see why Tencent has become a money machine because unlike many of the big Tech Giants in the west such as Facebook and Google tencent doesn't need to rely so heavily on Advertising Revenue in fact some 10 cent staff joke about how Facebook's business model is very primitive there's a quote from a 10 cent employee saying when you have a billion users the last thing you should be thinking about is how do I sell them a ton of ads what you should be thinking Of instead is how to ensure you
keep these users happy you don't drive them away because you're annoying the hell out of them and that's what's notable about wechats it has has kept a pretty clean interface and doesn't spam users with ads it doesn't need to they make so much money through microtransactions since they're involved in so many aspects of people's lives when you have over a billion people using your app for so many different parts of their life Every single day those small fees on every transaction add up in a massive way how would you describe it to you how important
is it how five basically every there uses it at least everybody I know that is age 70 or younger in China uses WeChat basically the help you however given that WeChat dominates people's lives in China you may wonder why it's not so popular outside of China Whilst we don't have confirmation of exactly how many people use it outside of China estimates suggest possibly up to around 100 million which is decent but it's a tiny fraction compared to the well over 1 billion people inside of China who use WeChat and most of the people who use
WeChat outside of China are Chinese expats living abroad or people needing to connect with others who are in China so if WeChat is so useful in China why didn't the rest of The world adopt it why doesn't tencent expand more in other countries well this is where things get dark the simple answer is that the same reason 10 cents apps are so big in China is precisely the reason they're not so big anywhere else it's time to look at 10 cents complicated relationship with the Chinese government foreign [Music] before we get into tencent's current Relationship
with the CCP it's important to understand how things all began in 1979 the then leader of China designated an area called Shenzhen as the first test zone of his new economic plans this would be the first part of China where capitalist business models were allowed this began China's rapid Ascent to becoming a global superpower nowadays Shenzhen has been dubbed at the Silicon Valley of China as it's home to many of China's Tech Giants including tencent But the Chinese government's plan was essentially to give some Chinese companies a huge amount of Freedom as long as they
were benefiting the country overall so when companies like tencent and Alibaba capitalized on the internet and built massive user bases China was happy to allow them to build such dominant companies by any means necessary without any real regulation as long as they were benefiting China and the CCP overall they felt it elevated The image of China and Chinese entrepreneurship by having these hugely successful companies it also meant that rather than foreign companies succeeding in China like the big American Tech Giants instead local Chinese company who dominates as the government made it mandatory for foreign companies
to partner with a local Chinese company and finally the CCP knew that if some Chinese companies became huge Empires then they could invest in lots of other Companies both in China and abroad that's by proxy allowing China to have a lot of influence on the world and control the narrative they want so basically for the Chinese government tencent was an appealing Prospect having access to so much data was great for government surveillance and censorship and understanding the psyche of its citizens Physicians who were on the front lines who are warning about the pandemic even before
it had a name uh Had their Communication Center which are routinely blocks accounts for discussing issues like the pandemic or human rights abuses in xinjiang we went to my father and threatened him wow and said that if your daughter doesn't stop talking about human rights we are going to persecute your family like in the cultural revolution after their accounts are blocked users say that the police come in to question them foreign The problem is the app is so crucial for existence in China that users cannot even give it up so China was mostly happy to
not interfere and let tencent continue to grow its dominance even if it's sometimes used anti-competitive tactics of course the CCP were wary of how much power this gave 10 cents which is why their relationship is not as straightforward as you might think they knew it was important to make sure Tencent was very closely aligned with the CCP and give them reminders that if tencents stop being useful to the Chinese government tencent's power could just as easily be taken away but anyway let's talk about what this partnership actually means tencent stance is that in order to
comply with China's legal and regulatory requirements it can process and handle private information without requiring user consent in certain situations those situations being if the Chinese government wants us to the CCP reportedly have a direct line to the desks of tencent product managers and are able to order deletions whenever they want or monitor specific accounts and specific phrases in both public and private posts one particularly intimidating policy change in 2017 was that group admins on WeChat will made personally liable for whatever was said on group chats they run many simply deleted their groups as a
result tencent Also feeds data to China's social credit scoring system which can affect what citizens can do all that information they have like payment history real-time location who you're associated with can allow the government to create an incredibly detailed picture of who you are what you buy and how you behave thus allowing the government to give you a score of how trustworthy you are as a citizen they're constantly monitored by facial recognition cameras that are able To instantly put a face to a name now the Chinese are also ranked it's aggregating data gathered by Banks
private companies and the state to rate if someone's a good or bad citizen good score brings benefits for people with low scores lose rights the cinema names and shames people considered untrustworthy Plastering their details even their addresses across big screens among them is this journalist Liu who he got a little too close to uncovering Corruption among high-profile party members he was blacklisted he only realized when he tried to buy a train ticket and was told he was banned from traveling but as tencent grew larger it seems the CCP became more demanding tencent has to employ
hundreds possibly thousands of their own sensors whose job it is to block anti-government posts tencent then began deleting lots more posts and suspending accounts that stepped out of Line there are multiple examples of creators such as blogger Laura Leanne who had hundreds of thousands of fans reading her work but after making one comment the CCP didn't like her account was deleted without warning and her income gone and thus was Chinese citizens clearly enjoy the convenience of WeChat which admittedly is such a useful app in the back of people's minds they're aware that their every move
and comment is documented something which The CCP openly remind people of whatever tencent can see the Chinese government can see and so it's kinda crazy that over a billion people have opted to sacrifice all aspects of their privacy and free speech for convenience there's apparently a joke in China that if you order too much food via WeChat you might get the police tracking you thinking you're harboring fugitives now to be fair here I really do not believe tencent set out to create a government Surveillance tour this wasn't an evil plan tencent was started by some
entrepreneurs wanting to build a business like anyone else but they managed to create something so popular that the only way the CCP would allow it was if they had some control too so tencent didn't really have any choice but to fall in line Pony is a pragmatic businessman and knows he has to keep the government on side hence when a reporter asked him about censorship at a Tech Conference Pony seemed to side with the government by saying lots of people think that they can speak out and that they can be irresponsible I think that's wrong
now to be fair we have no idea how Pony really feels but he knows what would happen if he spoke out against the CCP in any way and the reality is that China's laws require all companies to hand over data if requested in fact it reported that many companies in China have a special office at their Headquarters called the Internet Security Police room where Chinese public security forces can intervene in company operations or track certain users which brings us back to the question why isn't WeChat as popular outside of China it's not like 10 didn't
try at all they do have an English version of their app and even ran Big Marketing campaigns like this advert with Messi to try and promote WeChat to the world WeChat the new way to connect free free voice and text messages we love we share WeChat however one of the most fundamental reasons for its limited International appeal is clearly because of this surveillance and censorship research from citizen lab found that the Chinese government does monitor and censor confidential information sent by attention's apps even from users outside of China for example I saw a story where
one person in a private group chat had Sent some news about pro-democracy protests in Hong Kong and was confused when nobody else in the group responded she only later found out nobody else could even see her messages as her private messages had been censored without her knowing it any taboo issues like mentions of Tiananmen Square or Tibet are centered on 10 synapse regardless of if you're in China or not so basically just because you were using attention app outside of China doesn't Mean that tencent wouldn't still have to supply any of your data to the
CCP if they requested it remember tencent have to stay on China's good side and thus many people understandably have some fear about one company especially a company with tied to the CCP having all of their info on every aspect of their life thus was surveillance and censorship is what allowed tencent become dominant in China as it meant the CCP let them grow so big outside of China that has scared users off but it's not the only reason WeChat isn't as popular outside of China the second reason is that every country has different requirements WeChat works
so well because it's perfectly tailored to China but for the app to be so effective elsewhere every country would need their own WeChat version with Services specifically suited to their country thirdly since China is such a massive Market it made more sense for 10 cent to Go deep into that market where they already had lots of momentum rather than diverting resources to start from scratching other countries after all China has a population of over 1.4 billion people more than four times the entire population of the US but the one downside of doubling down on China
was that tencent didn't get the first mover advantage in other countries so if WeChat did want to try and become more popular in the US for example it would Somehow have to compete against so many different established companies who've already managed to get their apps ingrained in people's lives but the final reason WeChat didn't work so well abroad is simply that it's historically been the case that China Chinese tech companies struggle outside of China just as American companies struggle inside China however of course there has been one very notable exception recently tick tock Chinese app
which truly has managed To go Global and this leads us to one of tencent's Most Fascinating battles [Music] in China once your business reaches a certain size you normally have to sell to or partner with one of the big three why do Alibaba or tencent but Tick Tock and its parent company by dance with a one notable exception now if you've seen my video on the history of tick tock you'll know that the Western social media giants like Facebook and Google Completely dismiss the threat of tick tock until it was too late they let Tick
Tock become one of their biggest advertisers thus letting them steal hundreds of millions of users from their platforms as Tick Tock ran endless ads on YouTube and Facebook only years later with the American Tech Giants realize short form content was here to stay and launched their own short video apps to compete but by that point Tick Tock had already become a massive hit through Advertising on their platforms tencent on the other hand immediately realized tick tock's threats and carried out their usual Playbook move tencent assembled a large team to recreate a very similar app to
tick tock within WeChat and then run massive promotions to Advertiser pencil also banned Tick Tock from advertising on their platforms and straight up just started blocking links or mention of tick tock on its platforms like wechats it's interesting Because when Elon Musk briefly blocked external links to competitors within Twitter everyone when this is dumb but in China that's just part of the game and an example of the anti-competitive tactics that have enabled China's biggest companies to build such huge businesses unfortunately for tencent though for once this tactic didn't work tick tock's biggest strength was its
machine learning algorithm that very accurately showed users the content that Would keep them on the platform longer and thus once people were hooked on tick tock's algorithm that already knew their preferences and was perfectly tailored to them there was little incentive to switch to 10 cents copycat version and start over with an algorithm that didn't yet know their preferences so well so tick tock's first mover Advantage always gave them the edge things actually got heated between 10 cents founder Pony ma and bite dances founder Zhang Yi Ming Because Zhang posted a screenshot of tiktok being
the number one most downloaded app in the world and underneath criticized tencent for making an almost clone version of tick tock after Banning Tick Tock within WeChat pony felt this public criticism was unfair given this one was a common practice in China and he bluntly responded your words could be regarded as slander the heated public spat captivated China as both CEOs were Normally so mild-mannered and reserved but it was clear no love was lost in this bitter rivalry however seeing Tick Tock succeed globally on such a huge scale something which tencent's own apps like WeChat
have never managed to do was definitely tough for Pony to take but wait hold on a second remember back at the beginning of this video I said tencent had a lot of influence all over the world well if they're two most popular products QQ and WeChat aren't That popular with people outside of China why is tencent considered such a dominant global company with influence all over the world to answer that it's time for us to look at 10 cents genius bigger picture strategy for world domination [Music] Pony ma once called a meeting of tencent's top
managers and highest ranking employees to plot out tencent strategy the meeting has since been Dubbed the conference of the Gods since it was essentially a meeting of Mines that would plot out tension's plans for Domination and the decisions made in that meeting would have serious ramifications for not just China but the rest of the world the main purpose of the meeting had been to establish what 10 cents core competitive advantages were and how those could be exploited the answer was fairly simple tencent's advantages was that they have huge Amounts of traffic and money far more
than any competition and thus the plan became step one attract other businesses to launch their own mini programs via WeChat so they can leverage some of wechat's traffic Step 2 tencent would then invest money into the businesses that were doing the best since tencent had all the data of which mini programs people were using how often and how much money they were spending step 3 after investing in certain businesses tencent Could then artificially give more traffic to the companies that invest in thus making them even more money which they can also reinvest in even more
companies in other words tencent can cherry pick the best mini programs invest in them boost their popularity and practically guarantee their investment as a big success no other company in the world has quite the same level of data on user Behavior to see what's popular and then the ability to Significantly increase their value further by promoting them within wechats it also creates synergies between tencent's Investments for example tencent has a significant stake in DD which is China's equivalent of uber and through WeChat tencent can promote DD more thus giving it an unfair advantage and increase
the value of its investment but not just that because DD uses WeChat pay 1010 also takes transaction fees on every payment it did the same thing After investing in the Chinese e-commerce company JD once 1010 owned part of the business they massively increase JD's visibility within their apps to drive more sales of course all of this was insanely lucrative for 10 cents but Link in the next part of a plan using some of the money it generates from its cash cows in China to invest in companies abroad thus letting 10 cent diversify away from China
this is particularly important for 10 cents Because if their entire Empire is only based in China they are totally at the mercy of the Chinese government so tencent has acquired or invested in many hundreds of companies outside of China in all different Industries thus building a huge International portfolio for example tencent became one of the largest shareholders of Tesla tension also bought parts of Reddit and Discord this did prompt some backlash and concerns as some argue that if tencent Has access to a company's data so does the CCP and that through tencent they can subtly
influence decisions in these International companies and this ultimately influence Western culture since the Chinese government can use the apps for surveillance in China that same could be done to users in the U.S it sounds extreme but it's not unrealistic just look at the MBA example from earlier where the coach backtracked on his comments and apologized after Threats from tencent and China but to be fair here tencent do mostly seem to stay out of the way of the international companies they invest in and just take an equity percentage and then not get too involved or at
least they haven't yet as a result of this hands-off approach though some accused tencent of basically abandoning Innovation and now just essentially becoming a gigantic investment fund funneling money from its apps in China into promising companies In other countries rather than creating much that's new or original itself and that they don't even really try and build their brand that much internationally at 1010 on Twitter it's actually suspended because someone had been holding the Twitter handle with a bio saying Daddy 10 cent come and buy my accounts basically they were expecting tencent to come and buy
the at 10 cent Twitter handle off them but tencent didn't bother building their brand Internationally isn't a big priority for them they're happy to just quietly invest abroad now one of their most lucrative Investments has been in gaming the gaming industry is estimated to have generated 176 billion dollars of Revenue in 2021 almost five times the box office of the movie industry and tencent are essentially the biggest players in the market now of course even from the relatively early days of tencent they'd been experimenting with games themselves Especially mobile games in fact they game honor
of Kings is so popular in China that there's a black market where people pay for others to play the game for them to improve their ranking as just like everything else in China it's connected to WeChat so some people pay better players to improve their game stats as it's a bit of a social and status symbol however most of tencent's original games were overly tailored to the Chinese market often featuring Chinese propaganda to appease the CCP and so it quickly became clear to tencent that rather than trying to promote their own games abroad it made
sense to find games with potential and just give them loads of money to help them grow quickly and take a percentage of their company as a result tencent is invested in studios that make some of the biggest Global titles such as League of Legends fortnite World of Warcraft Clash of Clans playerunknown's Battlegrounds and the mobile version of Call of Duty they also partnered with Roblox to bring their games to the Chinese market but two of tencent's most important Investments were buying a hundred percent of Riot games and 40 of epic games one of the world's
most valuable startups this not only gave the mistake in some of the most played games on the entire planet but also investment in Epic Games is unreal game engine which has been described as the world's Most advanced real-time 3D creation tool and is used for all kinds of different projects whilst tencent's investments in international game studios have been extremely lucrative it's also brought some unwanted attention to the company many fans noticed that after tencent acquired some of these popular games there seemed to be more upgrades and unlockable content within the game that required additional payment
and some blamed this on 10 cent Being Greedy as They were clearly pushing for more micro transactions like it's the norm in China another issue arose after acquiring Riot games as tencent wanted to turn their most popular title League of Legends into a mobile game to make even more money from that but the game developers didn't want to do this that was never their vision of what the game should be and since it was their game they thought that was the end of the discussion but they later found out tencent had gone Behind their back
and made a rip-off of their game which is where honor of kings came from one Riot games employee said we were stunned they were blatantly ripping off our intellectual property to add insult to injury tencent even used notable League Of Legend players to promote their new game which caused many people to assume Riot games was actively involved with this new game even though they weren't to be fair to tencent they were right that a mobile version would Be popular by the end of 2017 honor of Kings the League of Legends inspired game was the most
popular mobile game in China it was also in 2017 that tencent overtook Facebook to become the fifth largest public company in the world their Cash Cow apps in China were more dominant than ever and their International Investments were paying off massively thus extending 10 cents influence all across the planet and it has to be said that nowadays tencent are Truly great at finding ways to monetize for example tencent's video platform essentially their version of Netflix now inserts extra ads into movies and TV series that weren't there in the original such as adding extra Billboards and
signs in the background tencent's Cloud hosting business has also become very profitable just like Amazon web services that started off to host their own services but then began selling it as a service to others plus as if Tencent weren't already dominant enough the outbreak of covid was actually great for tencent's Revenue people were at home on their phones more than ever which meant using their services and playing their games more tencent generated 86 billion dollars in 2021 alone with 35 billion of net profit making them one of the most profitable companies and so you may
think that would be the end of the story that Jensen would be unstoppable many Shareholders clearly thought so as 10 cents market cap was approaching 1 trillion US dollars but in 2020 suddenly 10 cent began to face a lot more scrutiny quite suddenly Donald Trump began threatening to ban WeChat and other Chinese apps president Trump is making good on his threat to crack down on two popular chinese-owned social media apps these signed executive orders Banning Tick Tock and WeChat from operating in the U.S on the grounds that The Chinese Communist Party could use them to
steal users private data censor anything critical of China and help spread this information of course there were definitely strong political motivations for this attack on Chinese apps and the subsequent executive order to ban them in the US but even now with the Biden Administration they're a continued investigations into these Chinese apps and whether they are a national security risk that should be Banned and thus as one of China's biggest companies tencent was thrust into the international Spotlight more than it would like it may have taken a while but it seemed people were finally realizing the
influence that tencent and this China actually had luckily for tencent their strategy of taking minority stakes and international companies gave them a lot of protection for example even if the US did want to take action against tencent it's not Like they would ban Reddit or Discord just because tencent had invested a lot of money in them the only risk was governments Banning apps 10 cent fully owned and created like WeChat but as we know most of their users are in China so Pony figured this negative media attention in the US wasn't going to cause too
much damage to 10 cents Empire overall as long as tencent was on good terms with the Chinese government things should work out he breathed The Sire Relief realizing maybe things were going to be okay after all but then quite suddenly Pony's worst nightmare became a reality you see tencent has made a lot of business battles we've seen them go to war against Chinese companies like kihu big American companies like Microsoft and even political battles like with the US government but there is one enemy Pony Mart most certainly did not want one enemy that could genuinely
destroy them the Chinese government Hey guys before we get to the next part of the story I just want to say that if you find these videos interesting please consider turning on notifications for magnates media I'm working on some even bigger projects right now so if you want to make sure you see them when they're ready just hit the notification Bell now also I just want to say a massive thank you for watching this channel these videos do take a long while to make so honestly I really appreciate all your Comments and supports So yeah
thank you for everything and now let's get back to the story foreign [Music] rumors of a change in government policy began to spread and then one day Chinese Regulators suddenly stopped approving all new games from being released the CCP said It felt kids were becoming addicted to video games and they were also growing concerned about how violent Some games were one government publication described online games as spiritual opium when the CCP announced a ban of kids under 18 playing games for more than three hours a week people under age 18 are now allowed just three
hours of gaming a week 10 cent stock price immediately started to fall later that year tencent's profit fell for the first time in over a decade largely because it couldn't release or Monetize new games due to this new government policy to appease the Chinese government tencent had to make big changes for example tencent introduced facial recognition in their games and began using police databases to verify the identities of its users and their ages that way it could ensure people weren't playing games unsuitable for their age and also that they weren't spending too much time playing
Tenten also had to change the nature of some of Its games to ensure they aligned with the ccp's values for example one of their most popular games pubg previously involved 100 people killing each other until one person is left but tension had to change it completely they rebranded it as game for peace and the story instead became about patriotic Warriors the violence was removed and blood was replaced with green liquid when someone gets shot instead of dying the character simply waves back and disappears the Game game was filled with banners of nationalist slogans and patriotic
propaganda basically the game was completely censored and as some users pointed out turned into a pro-government propaganda machine whilst most people didn't like it they had no choice tencent had realized that despite their huge power and wealth they were still completely at the mercy of the Chinese government and then things got much worse [Music] in October 2020 Jack Ma's company the ant group a gigantic fintech company in China Was preparing for its IPO it was all approved and ready to go and then Jack ma gave a big speech where he seemed to publicly speak out
against the Chinese government more specifically he openly criticized China's traditional Finance industry and its Regulators shortly afterwards the Ang group IPO was abruptly canceled supposedly by order of The Chinese president himself then Jack's other company Alibaba became the subject of an Anti-Trust investigation with allegations of using anti-competitive monopolistic practices and then Jack ma a guy who was always happy to take the Limelight and do speeches and interviews and high profile events just suddenly disappeared although his planned public appearances were canceled and it seemed like he'd been exiled in fact some questioned if He was even
still alive now it's worth pointing out tencent and Alibaba have been Rivals for years directly competing in so many different Industries in China as the country's two most dominant conglomerates so when Jack ma spoke out and faced immediate punishment Pony ma must have thought he'd won but little did he know Jack's actions would be the Domino that began 10 cents downfall as well it turns out the Chinese government was Not just going after Jack Ma and his companies but all of China's big Tech Giants in 2021 several other large Chinese tech companies including tencent received
huge fines for essentially being monopolies the fines added up to billions of dollars the CCP had allowed big Tech almost free reign for years now it was raining those Tech Giants back in now to say that Jack's public criticism of the government was the reason for what Happened next is probably not true that incident was likely just the straw that broke the camel's back in truth China for a while had been growing concerned about just how powerful some of these companies were becoming China's leader often promotes the idea of common prosperity and at the tech
sector had definitely created a large wealth Gap in the country trying to limit that inequality would definitely be popular with many Chinese citizens the Chinese Government also expressed National Security concerns of their own given all the data these companies like tencent have because sure China likes having that data for themselves but letting any single Corporation dominate too much could be a risk for China so as well as the fines and some Executives being forced to step down new regulations were introduced to limit the power of some of these tech companies of course the stock prices
of Chinese businesses began to Plummet it's estimated 1.5 trillion dollars of value was wiped off Chinese tech companies valuations due to the Crackdown 10 in particular has lost over 500 billion dollars off its market cap more than half its value since the Crackdown began and to be honest many were surprised tencent were even dragged into this because unlike Jack ma who publicly spoke out tencent were known for being extremely Cooperative with regulators and the government they were Always compliant with policies and never publicly critical of the CCP and yet tencent was definitely targeted as well
as facing anti-monopoly investigations and big fines their new games stop being approved and New Deals they wanted to make were blocked and part of the reason may have been that the CCP didn't think tencent was actually doing enough to help the state you see China had got into a difficult position as a result of Sky High rent costs its controversial Zero covered policy and many extended lockdowns many citizens were unhappy and soon huge protests and riots broke out and it's clear some of this would have been organized and word spread through kenton's apps like wechats
because although tencent do employ a lot of sensors to try and monitor things controlling the discourse of over a billion people isn't always easy there are ways around like in China some people simply hold up a blank piece of Paper as a protest symbol since that way it's hard for 1010 software to detect any wrongdoing in other words content was inadvertently giving a voice to people to speak out through its apps and so perhaps the government began to see 10 cents dominance as less of a good thing but the other reason for all of this
is not so specifically about tencent and more just that the CCP perhaps felt big Tech in general had grown too powerful and the government Needed even more control and to remind everyone who's really in charge so basically it seems China had achieved what they wanted to by not having much regulation for years they'd allowed Chinese businesses to thrive they've got their surveillance tools like WeChat and enable Chinese companies to invest internationally to give China some influence abroad but now that they'd achieved what they set out to it seems the CCP wanted to send a message
that Even the wealthiest and most influential Chinese entrepreneurs and companies are not above the party or the law 10 cent perhaps grew too large for the Chinese government and needed to be tamed and of course it should be pointed out that many of the new regulations and laws to prevent monopolies just made sense it only seemed extremely aggressive because for so long there had been almost no regulation and within a couple of years a lot had changed but in the midst of All of this Pony began showing up for less and less public events even
missing his company's own annual party and as tencent evaluation continue to fall some began to question what was going to happen to Pony ma and his business Empire [Music] before we get to the next chapter did you know that when shopping online shipping costs are the number one cause of abandoned cards so if you sell Absolutely anything online yourself you're going to want to know about today's sponsorship station these days cheap and fast shipping has become the standard customers expect and this means it can be hard for smaller e-commerce businesses to compete on shipping prices
and delivery times but that's where ship station comes in to save the day they have the best discounts in the industry so you'll never have to worry about overpaying for shipping again for Example you can get up to 84 of USPS and UPS rates and not only does ship station help you lower shipping costs it easily integrates everywhere you sell online including Amazon Etsy eBay Shopify and more thus giving you one easy dashboard to manage all your orders in one place saving you time and letting you give your customers a better experience so keep growing
your business all year long with ship station go to shipstation.com magnates today and Sign up now for your free 60-day trial that's shipstation.com magnates to get started now for free [Music] before we get to this final chapter on what the future may hold for 10 cents let's just quickly summarize Weber app too as we covered a lot here and I think we could all use a very quick recap so tencent started out by copying a chat software and by tailoring it to the Chinese market they then turned it into More of a social media platform
just as the era of desktop Computing was exploding tencent then used their resources to jump on the wave of mobile internet growth and became an essential part of Chinese people's lives by creating WeChat for mobile they then utilized the insane traffic they were getting from QQ and WeChat to diversify into other more lucrative opportunities like gaming and video tencent's approach to Rivals was to clone their product or Service and then drive vast amounts of traffic to it thanks to QQ and WeChat app if that didn't work they'd buy out the company instead or buy a
large steak and air and tencent continually kept reinvesting profits to either clone or buy other services and often swallow them into WeChat eventually tencent had a whole ecosystem of influential companies but the reason they were able to often use anti-competitive tactics and expand so rapidly was because of Ties to the Chinese governments who used their apps for surveillance and censorship this limited the appeal of 1010 sacks outside of China and so they began investing in international companies instead including many of the biggest game developers and companies such as Reddit and Discord tencent became one of
the largest companies on the planet but once China began its Crackdown on big tech companies in order to rein them in after they've become so Powerful 10 cents valuation began to fall phew okay so that's where we're at but what next well the cracks have definitely been showing for 10 cents there have already been layoffs over the last few years and pony recently blasted employees for being lazy saying you're chilling on the weekends playing ball and began demanding a lot more from his team in an uncharacteristically aggressive speech but to be honest tencent should be
fine they are still an Absolutely massive company worth hundreds of billions of dollars with huge influence still the crackdowns may have stunted their plans a little but tencent is still a very powerful company WeChat still dominates the lives of people in China and tencent will continue investing in companies abroad tencent even had some good news within China in September 2022 when for the first time in over 15 months it got its first new game license approved a new Mobile game called health fence the game was about public health and had very clearly been produced to
please the Chinese government and that is perhaps the one thing that will change tencent will have to be even more closely aligned with the CCP to ensure there's no further issues for example tencent was actually one of the major investors in the movie Top Gun Maverick but they decided to pull out of the project other concerns that the film's themes could Anger the Chinese government tencent has also partnered with the ccp's propaganda Department to help promote their worldview and socialist values like they released the game clap for Xi Jinping a game where you literally just
clap for the president to show your appreciation so basically it seems clear that tencent is trying harder than ever to stay in the Chinese government's good books and I mean they don't really have a choice as for what's next for tencent though That's a question Pony is almost certainly thinking about often he was early to catch the rise of desktop Computing and then early to Double Down On The Rise of mobile internet as well so can tencent catch the next wave whatever that may be for example some believe the metaverse could be a big part
of our future and tencent are arguably even better better position The Meta for building the metaverse given their dominance in gaming and Virtual Worlds already but then again the CCP probably wouldn't want a metaverse that they couldn't have a lot of oversight in so that probably limits tencent's chances of building a Global metaverse and thus the eternal struggle for tencent to keep China and the rest of the world Happy will continue but what can't be denied is that tencent is ultimately an incredible business success story whilst this video has of course looked at some of
the controversy Surrounding tencent they've also done a lot of good too and made some incredibly useful apps so there is definitely plenty of lessons to learn here there's a quote I like a lot that you have to learn the rules of the game and then you have to play better than anyone else and I think tencent is a great example of that they literally went from being a tiny company on the edge of bankruptcy to one of the world's most valuable companies and so I hope you've enjoyed This journey through tencent's history but now since
we've just looked at one of China's most influential companies I think it's only fair we do the same with one of America's most influential companies which you can do right now by clicking the thumbnail on screen this is one of my favorites and I think you'll like it too anyway all that's left for me to say now is thank you for watching this video to the end you are a legend and I'll see you in the next video right Here cheers [Music] [Applause]
