-Hi, Ronaldo. How are you? -Morning, boss.
-Have a seat, please. -Please. Ronaldo, do you know why I called you?
Because Reserva is a family and families are affectionate to one another. No, I called you because I'm your boss. Where did you hear that?
At the end-of-the-year group dynamics. You said we're a family united by a dream. The dream to make the country dream.
No, forget that. Ronaldo, I called you here for one reason. Your store didn't sell anything on Christmas.
Nothing! Zero! On Christmas, Ronaldo.
So, I ask you, why? You said it in your book. Making people happy matter more than selling.
-I don't remember that part. -It's the title. "Making People Happy is in Style: Draming Matters More than Selling".
Ronaldo, I didn't write this fucking book. How didn't you sell a single piece? During the Holidays!
Whenever a client entered the store, we made him lay down and tell him a story. Story? Ronaldo!
People go there to buy. Hand them the clothes and get the money. No biggy.
What are you talking about? You said our business is storytelling. So I got a big book from the Grimm brothers.
Illustrated stories. Everyone loved it! Did you tell kid stories to our clients?
That's not all. I taught yoga, rock climbing, abseil, meditation and I torched one up. Oh, God!
You smoked pot in the store. Of course! Don't you remember our tripod?
To inspire, to excite, and to entertain! Why? Because we're a family of dreamers.
Can you repeat that tripod to me? To inspire, to excite, and to entertain! Don't we mention selling?
I thought it was kinda funny but no. We are a store, right? But selling isn't a priority.
Ronaldo, this is upsetting, but I have to let you go. -What? -I need to pay the bills.
The paychecks. -Paycheck? -Yeah!
Don't you have one? No. Since we're a united family, I work for commissions only.
But now that you mentioned, this is a company. Thus, I'm an employee. If I'm an employee, I have right, no?
Give me your hand, Ronaldo. We are a family. A family united by a dream, Ronaldo.
So go out that door and inspire the Brazilian people to aim higher. To inspire, to excite, and to entertain! Guys, why don't you line up so I can give you your Christmas bonus?
Please, form a line right here. Merry Christmas! Merry Christmas!
Merry Christmas! Great bonus, huh? Merry Christmas!
Merry Christmas! Hey! Merry Christmas!
-Ronaldo! -Daddy! Who's my little boy?
Who's my little boy? Who? Who's my little boy?