The Simple Newsletter Making $20M A Year With 1 Employee

Kevin the interesting thing about you is like you've got this massive newsletter business it's all about farming and agriculture yeah we're proba the 30 to 40,000 range on F subscribers wait did you say like 30,000 subscribers at $600 a year you got to tell me everything what about the other Tech so like I've seen people do these like Fitbit for cows yeah we think that that's going to be prevalent throughout We think you're going to blockchain the farm is what we'll call it in our world what are the things you're excited about now where do

you think the Unity is I [Music] think all right Kevin what's going on man we're here so I have I have got to do a quick story on how we met so about four years ago I think we're in Scottdale Arizona at the design pickle conference I just get done doing this talk about how the hustle is like doing Pretty good we're at a million subscribers whatever at the end of the talk I just walk backstage or I walk in the back of the crowd you're wearing Ramon's t-shirt and like shorts and you walk up

to me and you're like hey nice little talk you did there and I was like oh thank you and you've got this you got this confidence about you and you're like so how many subscribers do you have uh and I was like uh I think a million or something like that and and you go Well you know that's pretty nice I got a little newsletter myself uh we're doing okay we got about 30,000 subscribers and I was like oh that's that's a good start and you said well how much do you charge people to read

the hustle and I'm like it's free uh I make money via advertising and you're like oh you don't charge and I was like you do and uh you go yeah we charge about $600 and I it takes about 10 seconds and I'm like doing the math and I'm like wait did you Say 30,000 subscribers at $600 a year and you're like yeah what do you expect and turns out you've got this massive newsletter business and I was like what's the newsletter about and you're like oh we talked to uh Farmers it's all about farming and

Agriculture and I'm like wait hold on man you've got to tell me everything here and that's what my mind was blown and I was like we got to get you on and it took about four years but finally we made it happen I Appreciate it Sean what did you think when you met the van trumps and got got around his people man I would just call it a series of amazement and confusion I showed up and first of all it's called Farm con so I think the conference is going to be a bunch of farmers

by the way at this point in my life I don't think I'd ever met a farmer uh I I had grown up you know overseas I lived I live on the coast I had never really met a farmer so I thought it's going to be About farming and and and whatnot and um instead it's actually about investing so that was the first part that I was amazing confused about was I walk in and it's a talk going on about options trading corn Futures and and it was so far over my head and I was like

Wow wait these guys are actually talking about crazy Wall Street stuff what what's going on here and then over time I met a bunch of people the conference was amazing and they were like well what are You doing here and I was like I don't know I got I don't farm and I don't trade Commodities so I'm not really sure but I'm here to talk uh I have a talk schedule tomorrow and I'm here to just be out of my comfort zone be out of my bubble because I had only been going to Tech conferences

when I was doing my research for this pod I learned that you actually kind of did a similar thing which was that there was a period of your life where you wanted to shake Things up and you started just going to different conferences or trade shows that were totally unrelated to what you were doing and what you were familiar with you kind of intentionally put yourself in to just shake up your worldview is that right can you talk a little bit about that yeah for sure that's how I meant say I mean we were at

this I don't even know what the hell it was my son had called and said let's just make it where we make ourselves go To different things make ourselves uncomfortable get out of our comfort zone he called me and said hey there's this conference in Phoenix mom wanted to go to Phoenix and out there and I said what is it he said design pickle I said what the hell are we they had people speaking out we're doing like hair you know they were at a hair drying business and they had all kinds of crazy stuff

I said okay I'll go [ __ ] next thing I find myself walking around the courtyard of This place holding another guy's hand like you know [ __ ] I never do here in the Midwest like mean hell is going on you know they had us doing some weird stuff and uh and yeah and that's where I at Sam and so yeah each year we try to go to different things just to get different perspective different views you know we just believe in in trading and investing it's all about perspective and you know you can

get blindsided a million different ways and so I like to Be around the younger people to help broaden my perspective because you know we always say in our business it's the old bear and the young bull as we get older we tend to get more bearish just because we don't we don't understand as much as we did when we were younger you know when we were younger we were aggressive and we knew the latest greatest things and now that we get older most of my older hedge fund friends and Traders were more cynical Embarass just

by Nature it seems like because we just don't understand a lot of the newer stuff so well I'll give you two things that came out of it number one after farmcon me and Ben at in the lobby of the hotel while one of the talks was going on it was another corn futurist talk that was going over my head I said hey let's just hang out in the lobby real quick I just got to get out of here I don't I don't understand what the hell these guys are talking About anyways so we go to

the lobby and we had talked to you about your newsletter business and we go you know what we should create a newsletter business around what we're what we're interested in and we were very interested in crypto at the time we had been kicking around this idea but we hadn't really had the momentum the energy to just like create it from scratch to birth that baby and so only in the lobby of the hotel where we like Let's do this and we named it milk road which was kind of like a farmy sort of name anyways

it all came together in the L and then a year later we sold that business for millions of dollars and so I I got to credit you in a way because we had had a conversation with you the night before and you told us you're like hey guys I got to go back to my room I gotta write the newsletter and we were like you still write the newsletter like surely you've hired a team of people You're like no I I write the newsletter myself um I've written it I think you had written it for

like some absurd number like 18 straight years or 20 straight years you hadn't missed it and it was you writing it every single day is that right I have a a girl East word for we can't state bo trade Stacy C she's out in LA and uh she helps me with a lot of content a lot of thing I write corn beans wheed I write the uptp comment she she helps with those and Then I write the stories down below so it's her and I usually tag teaming the whole thing to to give her credit

and she's been she's been awesome let's explain though a little bit so your main thing is the Van Trump report so Van Trump report.com it's a daily newsletter that is it's a great read I actually have read it for a while and it's talks about I call it for Farmers but it's way beyond that so it's agricultural based information but for Farmers but also for People who are trading Commodities and you have said that uh politicians read it to understand a little bit about what's going on in that world and you've told me I don't

remember exactly what you said you told me that it was doing something like 30,000 people paying something like $600 a year and it's basically just you writing it which if you did that math that's true that's like $18 million a year in revenue from a newsletter is that right yeah it's Just myself uh there's about four of us on our staff here A friend of mine that used to be a golf pro uh buddy that I went to school with Stacy out in California and my son Jordan on this side of the fence my wife

does uh bookkeeping with accounting team but that's really it and like you said yeah I did the newsletter and just you know wanted to write about what I was interested in and and everything that kind of interested me and so you know That's that's really what we do and what we put out yeah we've got several Congressman Senators a lot of big trading groups hedge fund people and yeah about 35 we're probably into 30 to 40,000 range on on F subscribers it's also got like five pages of memes in it which I love because I

was like I would read it and the first part was cool is commentary on where you think the Market's headed and it's written the way you talk it's very informal it's it's a Straight shooter type of Vibe which makes it fun to read even if it's not your stick and then it's got a bunch of memes which made me laugh and I was like this is hilarious that that you chose to do that was the product we see today is that basically how you started it is that what it was at the beginning and how

did you get it off the ground what was the how did you get the initial momentum with that yeah pretty much so I my marry my high school sweetheart we Were both from a small rural town here in Missouri I go to work for a group that was contract with the NFL Do cams combines clinic so I'm traveling all around the country got a really cool job making no money my wife kind of lands her dream job in Chicago and you know we didn't come from any money neither one of our parents or anything we

didn't have any money really so to speak when we were younger so my wife gets this job she was going to run the Eddie Bower out On Michigan Avenue they was going to be their Premier store and all this so we thought man this is going to be great you know we go up there and I didn't know anything and some of my friends in the NFL are like you got to get in the trading business [ __ ] I didn't know anything about trading and I said I a small real toown farm kid played

last Sports all my life and they said well we'll give you this interview I go get an interview of this guy and the guy Just kind of looks at me he's like damn you're a big tall guy and I I was probably about 64 350 at the time and they're like you you like the fight and I'm what the hell kind of interview question is it you know I'm like what and I said yeah sure [ __ ] I go out every weekend you know get a rumble or two at the bars they're like yeah

you're great we you're high and I said what am I doing I don't even know what the hell I'm doing they're like oh everybody will See you on the floor it'll give us a little Edge and Advantage so you know I started the very bottom they wanted me to be a phone clerk you know and then moved where as in for getting orders off so I meet a few people they start me off I go over and I'm trading Swiss Franks demarks and foreign currencies over at the Merc and then I flip back over to

the board I was trading treasuries so wait Kevin this was back when you used to have to kind of push and shove your Way with the with the papers getting your trade off and they were like your size was actually an asset yeah dig time the you know they'd hire a basketball guys X football guy there' be fights break out all the time on the floor so all right guys really quick so back when I was running the hous we had this premium newsletter called Trends the way it worked was we hired a ton of

analysts and we created this sort of playbook for researching different companies and Ideas and emerging Trends to help you make money and build businesses well HubSpot did something kind of cool so they took this Playbook that we developed and we gave to our analysts and they turned it into an actionable guide and a resource that anyone can download and it breaks down all the different methods that we use for spotting upcoming trends for spotting different companies that are going to explode and grow really quickly so if You want to stay ahead of the game and

you want to find cool business ideas or different niches that most people have no idea they exist this is the ultimate guide so if you want to check it out you can see the link Down Below in the description now back to the show then we got off the floor where we were arban Min uh e- minis first came out we were arban minis against bigger S smps and then really my strong suit became really uh more people got interested in graines Corn because they started using corn as ethanol and things like that so a

lot of our big Traders and friends they didn't know anything about the Midwest you know and so it was all just foreign language to them so they would keep asking me questions and then I would go back home to my small rural town where the farmers were playing dominoes in the morning you know up at getting breakfast or caught and you know they'd be like hey City Slicker you know tell us what's Happening here in the corn Bean or wheat Market or cattle market and I would do like you said Sean I would just Dum

it down to my you know my back home speaking in more of a blue collar and just tell them hey here's they're really meaning or saying and so in ' 07 I just was before that a little bit when the government came out with the RFS that's where they turned Cor in death andol I started writing a newsletter kind of just for myself a journal i' said hey I'm going to be a better Trader and better investor I've listened to a lot of people uh I've been broke twice on a couple of deals and it's

like let's do it the right way so I started journaling and I said hey I'm going to send my notes out to friends and then it started circulating back to me it was coming from guys at Goldman and different trading firms it was circling back to me and I told my wife I said [ __ ] we were investing trying to do some um storage Units at the time so I thought he I'll send it out for 40 bucks a month it'll be like a storage unit deal let's just see if people buy or pay

and it just kind of took off and went nuts from there and we've never advertised and we're about 45 countries now and all the growth was organic then oh yeah we've never advertised one time I love it and then you have the conference the thing that I went into I think it was originally called the Van Trump Conference you renamed it to farm con and for those who don't know you are like a god at this thing it was really inspiring to see because you weren't trying to be uh you know the the front center

of it but you could just tell you had so much respect from the community people really appreciated this Gathering because they were getting a lot of value out of it and you ran it like a family affair and you got your son there and he's got his swag business and so how Did the farm con thing come about and is that like a big part of the business why do you do it yeah you know it kinded well it started off just myself and probably 30 or 40 friends Traders investors we' get together once a

year drink some beers and tell each other what our favorite trades or favorite Investments were and they loved coming to Kansas City because it was kind of an anomaly you know where you used to being on the coast in New York or California So they'd come here and it would be kind of fun and so they would start to invite their friends and we all had investments in land uh bigger land Investments and different next thing they had a lot of hunting and fishing guys were coming and just people that own big farms they were

flying their private planes in and so yeah then we just kind of blew up and they started telling more and more of their friends and H next thing we started selling out most everywhere we AB of that you know it's it's really cool you know fun time can we talk a little bit about kind of like your Empire and what it is now so you've got the publishing business the newsletter and then you have this thing called a swag which is a merch company is that right yeah look back up to to be clear you

know some of the people grandfathered in we started charging $40 left 400 a year or 40 bucks left then we went about eight years ago to 660 and we Have some people that white label to report and send it to their uh their businesses and their staff and things like that so that's all in the mix but yeah so I had a friend uh Dave Crum holds he recently passed away he was a CEO of pay lless cashways and Dave came back here to Kansas City he started a business consulting company and then he got

hired uh at a place called American identity and I said Dave what the hell are you doing coming American identity I Said don't they just sell like hats and chachki stuff and he's like yeah private Equity company bought them and they're going to dress it up they want to have a you know big executive team so they're bringing me in as a CEO and he's like I think we'll have a good exit well about three I think it was three or four years they sold to Staples I believe it was undisclosed but I think it

was close to $8 billion they sold the Staples and I said holy [ __ ] I said who what what you Guys do over there in American identity and he said you know made hats shirts and Chachi said I said well who the hell are your biggest clients and he's like John Deere ADM Cargill I'm like oh [ __ ] I said I know all those people I know all the you know all the farming a people and uh he says well I tell you you know if you ever get where you guys are GNA

start something or want something just under the radar non- intrusive business you know this this Would be a great way to get something roll so I told my son Jordan when he got out of college or he's about out I said hey if you ever if you want toy some on your own I got an idea I said I've come up with a name a swag and I said you know we could probably spin this off and take care of a lot of our clients and just provide a lot better service and and be a

lot you know more fun and friendly and and give people some great fresh ideas and so we launched a swag And it's you know just a swag company that provides hats things of that nature to people really specifically in the a world we do other things but that's really our Jordan spte now he's running that he's hired an art team he's got about four or five artists uh my daughter came back to help him he's got you know team of logistics people and I think they're going to do he said somewhere between 25 and 30

million this year so you know they're they're growing Like crazy and you know every day if we wanted pull slly I can walk you guys through a little bit of the business yeah let's do it you know this is just a simple example you draw you know you have your your scale of uniqueness on the left and your scale of total value on the right and so if you go to your far right you have high value and low uniqueness right and you're asking what the hell would that be and that's like a tire business

I always use an example Like you know people have to have it so it's not unique but there's high value because everyone you nobody want to kill their family and any damn tires on their car so they want it to be good that if you see your business in that aspect you know you're in a low gross business model mean you're going to have to be a a lowcost provider you're going to have to do volume and you know that's going to be your play If you get up into the upper right quadrant and this

keeps me out of a lot of bad business deals here you have low value but High uniqueness um you know you start to ask yourself what you know what is that remember when snap or Google came out with the glasses those glasses or I was one back in my day like a laser disc you know you know you you're going to be cost a lot of money to educate the masses it's going to cost a lot to get it to Market and there Might not be any longevity in it so you got to be careful

in you know not a lot of value but High uniqueness that's a tough spot to play in now you get over to where Apple likes to play or some of the others you go high value High uniqueness that's something like an iPod 10,000 songs in your pocket you know that was their main stick and it's like that's where you can create high gross that's where you can create high margin and that's where you can make a lot of Great things happen obviously lower left corner you're you're an idiot if you're somewhere in no value no

so you know and I always say there people by value not price and this was a hard one to understand for a lot of people because if I went into uh Walmart and I put a whole bin of laser disc in there and I put them for sale for 5 cents I mean b yeah nobody's going to buy them just because there's no value to you know what I'm saying now Maybe there is a little now because people are looking to sell some of those types of it but I'm just saying you have to be

aware people buy price people buy value not price and so you make the price as low as you want to go it was just not good it's not good and I see people get trapped in that a lot in real estate and some other things so you know this is where we try to we try to categorize the business deals when they come down the pipe where this is at and How this is going to play out because it's never the soldiers I send in at first right it's never the first money we send in

on the deal it's how many more soldiers are going to get called into duty and uh and maybe never come back home into my bank account or come back you know missing Limbs and arms and so it's like you have to be careful I think in that aspect you know it's it's that because I'm my wife all the time's like my gosh We're writing more Capital call check but we kind of know when if we can categorize in this way we know what we're getting into where we went with a swag what's critically important we

believe is knowing your funnel so your light users there's obviously you're going to be able to get more market share on your light users As you move down the customer continue that would be your heavy user so as Sean pointed out that would be John deal or that would be A cargo now we what you have to understand in all businesses you're always going to be pulled to the right so you're always going to be pulled to the high user and low gross they're going to try to get you over there if if people like

what you have they like what you're doing they're going to take you over there more to the right and you know try to beat you up on your price try to beat you up on Gross because they say they're heavy used that's why it's Really imperative for most people you don't want to get an order from wall you know you don't want to to go that way because it's next to impossible to get your business back to the left and to the left is where you're going to see a lot more profitability a lot more

high grow and and so we tried to position awag in the middle away from the John deers and ADM so we've had calls from them wanting their play is for us to you know store all of their merch for the Year we ship it out it becomes a logistics business the gross shrinks up to nothing and we've got a you know a real you know you know we're running a real people business business then where we've got a lot of hands and a lot of touches so we tried to stay out of that space as

much as possible early on so we can create and build more smaller accounts smaller business owners and people like that where there's more fragmentation for us so you have these Other slides that I really like so you had this uh this poker versus chess one that I loved um can you can you talk about this one yeah you know I just think you know they talk a lot about life being like chess or a lot of times you'll hear people talk about those things you know um you know I say lies more like poker than

chess just because the cards are face down and a lot of Lu's involved a lot of times so you know he can be the Greatest had the greatest skill in the world and I've met some the most brilliant brilliant people but if they don't catch any breaks they don't catch any luck and you know it becomes tough so I think you have to remind yourself and that's what we were kind of talking about earlier if you think you're a genius and you're you're just smarter than everyone else I think you run into a ton of

problems and a ton of Roadblock that's where I think you know you have To look at it more like poker like you're going to catch you're going get lucky every now and then and get on a run and get on low heater and and sometimes you know that's when you really have to to push and go all in is is when when your when your Luck's going your way when when you feel like you some of the things are going your way you got to pull way back you know that's not when you double and

triple down that's when you kind of hunker down it But the storm clouds pass and then hopefully your luck will shift and turn around a little bit well it seems like there's three three parts to the poker thing right there's the cards are are face down so there's a lot of unknowns unlike chess then you're talking about luck and variance that's the second bar but then the third part was you said that the the amateur players just play too many hands a pro only plays you know 15 to 20% of their hands but an amateur

Is playing half the hands and so the trick is actually just to pass on the average opportunity to save room for the huge opportunity that's that's the other one and I think Warren Buffett calls this waiting for the fat pitch he's like there's no called strikes you can let 50 opportunities go by and just pass on them even if there were some good ones in there it's okay as long as you just when you do swing you swing at the right ones 100% I I 100% agree I mean you know we use that analogy we

use the Ted Williams thing all the time there's Ted Williams has a batting chart and Ted Williams was one of the first persons to go and document all of his where he would hit balls and where he could you know what his percentage was if it was high in outside low in inside and he figured out where his sweet spot was and and Williams would just sit and Wai for his [ __ ] and when he got it he knock [ __ ] Out it so it's similar to what yourself you talk about uh luck

and you say passing on the average opportunity to save room for the huge opportunity and with your trading uh what have been opportunities that you've thought were huge that you pounced on as well as maybe some that you didn't because you thought they were average yeah tons I could go through those like crazy and uh you know but I I agree with that and we've we've talked About this myself and a lot of my trading friends it's that as we've gotten older we've we've learned we can look back through all of our document tag dos

and everything I mean the more trades we made the worse year we had it seemed like the fewer trades by far the better of the year and you know now we're trading even less and less and less and I know I think some of our readers kind of probably get SC they want the action and everything but you Know it's like wrestling you know as a great wrestler a high school college wrestler they're super patient they wait for the the market in this case to make a mistake wait for the market to get out of

out of aligned or overleveraged or over tilted and then you come in and you try to make a play uh you know most all your money is made the greatest Traders will say all your money's made sitting you know sitting and waiting and and it's incredibly hard to do the decision To do nothing is a decision and in our world a lot of times it can be the best decision you could possibly make so you know and as far as like Sam saying you know we like I said we were early with Bitcoin we were

early with Tesla I was trading when Amazon first came out and we had 30,000 shares of Amazon like right out of the hole and I went negative on it I never forget story my wife and I [ __ ] we didn't enough money to pay attention at the time and we were Sitting there they I had this position on it went against me and I said man if this thing just gets back to even and Amazon tra like three or four bucks a time it got back to even and I'm blew out and I mean

it would have been like you know the craziest trade of all times if IID have stuck with it but I wouldn't have stuck with it probably you know I'm a Trader so it's like you can't you can't beat yourself up saying man if I would have just stayed in that or not Stuck with it and I think a lot of people do that to themselves you know it's a psychological game and you just want to try not to beat yourself up and not get down on yourself because that then it then it gets hard to

fail and recover so what's the case for being a Trader versus a investor because if you read about all the investing greats they all kind of poo poo Traders a little bit they're like oh you don't want to be a Trader you want to be uh you know a Buy And Hold guy you want to buy find a great asset and then sit on it for a long time am I just only reading the advice from the investors and that's why or is there something to what they're saying no you're absolutely right I mean there's

plenty of Trades I've been in that I've become an investor because they went against me and we just kept holding and holding and holding right it was meant to be a short-term trade but turned into a long-term uh you know just Ass kicking so it's like no I agree my job though I was a Trader so you know I was at the floor I was at the exchange as at Kansas City Board trade guy you know and so my whole job revolved around trading and fairly quick movements in the market I was never I did

own a day trading firm at one time uh and you should have seen you know the success rate on people day trading just a miserable business so we don't day trade so to speak we'll be more swing trading We'll be multi-days in a trade you know the commodity markets are a little different for every buyer there's a loser and they're a little different than stocks and and there's expirations on the contract so you know we're we're more short-term oriented but we're also longer term investors like you would say Sean I do think I advise my

kids my own kids exactly what you're saying you know no unless you're going to be full-time and you really want the belly AES I Wouldn't advise probably you know trading or trying to time Market movements uh like said I I'm more with Buffett you know I I think you know everybody's trying to beat the indexes I mean everybody's trying to beat theb or than Nas second and year in and year out that's tough to do and you know so I think you know as a passive investor long-term hold is probably a good play for for

the majority of most people and that's the way to build wealth how many Years have you beat the index how how long you been doing this 20 or 30 years how do you think that you've beat the index you know I mean the years that we beat it need to buy a mile because we'll get lucky in some certain position or some certain stock and year like this year I'm I'm trailing I have decent amount put over into uh you know we're stilling a lot of CDs at five and a quarter or 5% and you

know a lot of our wealth building has come from Real Estate that's just buying land farm land or what are you buying buying real estate you know we have everything from commercial properties to single families that we've turned into various airbnbs uh yeah land farm land regular land and those have been our biggest winners has the majority of your net worth come from the income that the newsletter has produced or has it been from Trading so I think there's two ways you can do it with your business you Know when you're breing money you can

either take the money and reinvest it back in your business which we didn't do that was kind of my play I'm like I'm not going to do that I'm going to take my money and then I'm going to put it out and see and try and invest in other people's businesses and you know and we've we're we're partners with a firm private firm called iselect so we are early investors in agtech startups and some biotech and so we've had a ton of Losers but they've all led to meeting new people uh learning new things and

then that in turn comes to something else that so you know we try to grow our revenue and then take that revenue and invest it in various other vehicles and other sources what's the uh like sentiment like amongst the people that are reading the newsletter or would come to the conference you know are people bullish right now are they optimistic are there big headwinds or Tailwinds What's going on in the food producer world yeah you know it's it's pretty dark right now over in our world so so to speak the the big jumping rates was

obviously a kind of a real pinch for a lot of our AG Tech startups and a lot of the people just in agriculture in general so you've had a big jumping rates and then we also have you know a little bit of glutch right now we have a pretty burdensome supply of core over two billion bual supply of core you know We got about 500 million bushel supply of beans coming down the pipe and sorry that that means that last season overproduced yeah you know we had a good year last year uh South America's coming

off a pretty good year Argentine like for example Argentine production doubled from what they had they had a big drought last year had some production problems Brazil's got a little bit they're down from a little bit but China like so China right now hasn't been a Buyer of us new CR beans haven't booked any any caros which is unusual so we're worried we got this election coming up anything can happen we're not sure how China is going to play it with Trump coming back into the mix are we going to have a bigger hit on

tariff so when Trump was in office we had bean prices go break pretty considerably because we got into a pissing match with China and you know they're the number one buyer of beans in the world so it's we're kind of Trying to weigh this thing out here and see how things are going to shake out but we do have some new things on the front we got sustainable aviation fuel so soybeans are now going to be used to make sustainable aviation fuel which is going to be a big bigin were're trying to push to get

corn to where the corn production is going to also be used to make sustainable aviation fuel there's a few pipeline issues that need to be addressed and some things like that but We're moving for more food for fuel is becoming more a little more prevalent so we're seeing more countries move to that for cleaner energy sources so we're seeing more utilities and more usage for traditional crops and we're seeing more utility and more usage for land we were just seeing a ton more buyers and biders come in for land people wanting to put in solar

you know solar Fields uh to create energy wind Fields uh there's just a lot more utilities being used now For data centers we're seeing a big push through the Midwest on companies wanting to build these massive data centers uh really through the glut of the Midwest and we think it's kind of like Cushings Oklahoma where we store our oil now we think data is going to be kind of the new oil and so we're going to try and store our data here in the US Cally into the Midwest so we're seeing a big push in

some Farm ground being gobbled up for Big Data Center my father is a a produce Broker so he owns a small brokerage where like let's say that over the course of 20 years he's sold aund Million doar worth of onions you know over the course of 20 years the the the margin is like 5% like so he he'll he'll make $5 million over 20 years or whatever if you sell h100 million do wor of onion so it's a huge quantity but in that space he's a small dog you know really tiny but I remember during

during 08 like I remember I was only uh 17 or 18 I was watching the news and I was like you know Dad why are do you seem like you're making more money now than than before where everyone else seems to be going broke and he was like well look at the corner of our kitchen there's onions and potatoes there like people are still going to buy this stuff no matter what and then when the economy is going well like you're going to go out to eat and I'll crush it then too so it's like

I'm I'm in a good business and I remember thinking like as I got older I kind of forgot about farming and I forgot about food and Agriculture and I just I didn't really think about it but what I've learned is that over the years that America is really good at two or three things one of them being culture so we export culture like amazingly well so Hollywood is like our biggest export I would say or or culture the second thing that we do really well we are so [ __ ] good at growing corn America

is So good at growing corn and I forget how important agriculture is to our to our our way of life in in America so when you're talking about some of these things about what China's doing what Brazil is doing if China's buying stuff from us how big is like this entire industry that you're assoc I mean what percentage of the GD GDP or economic value is it creating in America compared to other things oh massive I mean it's you know One of the and we're seeing more and more of the wealthy get into Agriculture and

that's why I'm saying it's a really hot area and you're seeing you know the Gates Foundation Buffett's group uh well War Sun son Howard he used to be a big farmer uh and he had just recently gotten out and uh still own the ground but there having to other people farming and do some things like that but yeah seeing a big big push in more and more people being interested in egg and Interested in food and where it's coming from we're seeing Sean we're also see is more people going direct to the farmers now uh

just recently in the last few weeks we've seen more ranches come online kind of form a little Coalition there's a group of about seven eight good ranches down in Texas that are now selling direct to the public you know they were getting Maybe they were getting minimal for their beef uh you know and now that they're selling Direct they're they're really doing well and people like buying direct and so did you just buy off their website or or there there's some startup that's doing this yeah they have auxes I think it's called bid for beef

I thought that was a dating site yeah yeah you know so yeah it could be whatever you're into yeah but you know they're starting to make more traction and we're seeing that across the board with other plays what's going on with like Farms that are Kids don't want to take it over what does the succession plan look like and and is somebody solving that problem that's a huge issue and that's being discussed heavily and in the a world that uh you know so you have this this big succession rollover I think I don't know what

the number I can't remember off top of my head it's okay 80% of the Farms are owned by people over 60 you know it's it's a really aging demographic and a lot of The the kids you know or have other jobs or went off to Great colleges and great schools and they don't necessarily want to come back so yes there is there is a a big issue and and a lot of the people in the farming World keep their cards really close to their chest and they don't really talk a lot openly with their kids

or they don't have a lot of great succession planning in place and and we're seeing that a lot I think uh you know we've tried to be super open With our kids and and discuss everything and show them everything and say hey here's where everything's at here's where you need to know here's where you need to be and uh you know Hally you know we tell our other friends to to similar type things so yeah secession planning is is very important and I think it's you know something that we all have to address as we

own businesses so what what do you think's going to happen like uh if if 80% of These are owned by people over 60 and a lot of the kids are going like is this just going to be private Equity owns all the Farms like what what what happens here we are going to see a lot of rollover a lot of turnover so in the farming space or when you're buying acle there's there's two bids that are going to come against you the person whose Farm butts up against you they're going to be willing to pay

a big premium because the land may only come available Once in their lifetime and so going to be bidden heavily so whoever's in close proximity because as you know driving the combines or driving the hard it it makes a lot of sense to get a continuing piece of ground and now you're also having like California teachers pension fund bidden against you you have other high profile uh fun people bidding against you so yes who runs it they just place somebody to go live on the farm and run it Sean have you ever been on a

Farm no I don't know where I would go to find a farm where do you they on a map somewhere my uh my aunts and uncles and cousins are farmers in Oklahoma and they have like two or three thousand acres and they are I guess they're ranchers and so they own like, 1500 cattle I believe and a bunch of their cattle are uh Sean you probably never heard this term they're buckin bows have you ever heard of you know what a bucking bowl is I do not so what they do is they uh the PBR

which is the professional Rodeo Association they if you get a good bowl a good Bowl can be worth I don't know Kevin what like 50 Grand all the way up to a million dollars and oh yeah more than that some of and these good Bulls you get you make money in two ways you make money because at the rodeo the rider gets paid so if you stay on a a bull for a certain amount of time you win and you get paid but the bull that bucks the hardest also gets paid and That's like a

like a ra rating system and so there's like famous bulls that are known as like really hard bucking bulls who's the Michael Jordan of bulls it's bushwhacker I want bushwhacker Bushwacker has been the best for a long time Bushwacker is a famous bull uh the guy who uh like dominated Bushwacker what's his name Jr or something he like just retired I believe right what was that guy we've my son played football with a couple kids that were PBR bull Riders you know my cousin and this family this is what they do and so I went

and stay with them every once in a while and we get up at like 8 and starting at like 10: you go to the feed store and you buy a huge amount of feed you bring the feed back you call the blls and you throw it all over like the like you scatter it out throughout the the the area and they come up and they eat it and then on the weekends they drive these bowls from Oklahoma to Texas which is like 12 hours and these bowls when you put them into the truck you would

think a bowl that you birthed and rais like they will literally be there when they birth this bull but once the bull hits puberty I guess or it has balls it wants to [ __ ] kill you no matter what it doesn't matter if you raise or birth this bull this bull wants to murder you every chance it's gets and so just to get the bull onto the truck it's like a Life or death situation every once in a while like this it's a 1500 pound thing that that you got to get into this truck

and they would drive these balls all around the country and they get paid I think four grand just to as an appearance fee or something like that to show up PBR and then the other the cows the the females and so they make their money by raising the cows that they sell for beef and then the Bulls they either sell them to get bread or they make Money directly from the rodeo and it's like a huge cash business so my cousins and aunts and uncles they'll always have a a w of cash because they'll go

to the auction and it's just like a really heavy cash business they get let's say 10 grand for selling 10 10 cows they take that 10 grand and they spend eight of it like that day on more cow feed and so it's like a really heavy I'm probably getting some numbers wrong but there it's a really heavy cash Business and it's [ __ ] hard my cousin Sam would drive around and he'd be drinking like natural light while he's driving his truck checking on all the like on all the cows dude it's a it's a

hard living and it's really fun I've like spent time on there it's been it's fun for me as a visitor but it is a hard job to do this [ __ ] you are working and walking constantly yeah you're right and you know I lost I lost a good choke of not a big choke but I did what you said Some buddies mine K and said hey let's start raising these Bulls to be PBR bulls you know rodeo bulls [ __ ] I I don't think I ever cashed one check I think it was a

lot of fun a lot of like you said a lot of drinking Natty light and driving around the pickup checking on him and you know yeah like it's like fun but it is [ __ ] hard and it it's a very Capital intensive business hey I'll give you one I'll give you one that that was a big Miss now a guy came to me Sam We g a kick out guy came to me that was probably 20 years ago and uh 50 you know the internet was just getting going he said man I got this

great idea and the guy came in and he was all suited up and I said well he's an English major and all that he says what I'm going to do is I'm going to build his websites and I'm going to hire a couple other English majors and we're going to write really eloquent descriptions of these cattle and these bulls and their stems the stem They call the sperm you know and he's like then I'm going to sell this sperm all over in Japan all over the world I said dude you're nuts this [ __ ]

ain't gonna work you know this was early on D blew it up he blew it up what how do you eloquently describe the sperm of a ball what's it what's his website you know the background the lineage I don't know I have not soled him for number year but I remember he came back through and some people were like man this guy just hey I'll tell you one we were at the Louisville Farm Show they had me come down there to speak Us's world largest indoor farmer show and so I go down there be the

keynote speaker and there's this little boost setting up next to us they got these coloroids on this little 10 by10 booth tent and I go over talk I said what the hell is this thing he's like it's called farmersonly.com and you guys have seen all of the ad man I'm not shitty Sean we're like all making fun of Him and then the next year he comes and he has like a 20 by 20 booth and then the next year he's there and [ __ ] his Booth damn near big as John Deere I mean his

Booth is massive and we're like the hell then he's got Super Bowl ads just.com you're looking to marry a farmer you know that thing just blew up and he [ __ ] he turned that into a great deal so when you uh so let's say I wanted to become a gentleman farmer I wanted to go buy a farm walk me through That so first where would I find a farm uh do is this like sold like on Zillow or is this U Brokers only how do people find Farms buy you know some people are now

investing fractally through I'm in I'm invested in the company ACR Trader ACR trader.com so we buy Farms we even have Farms out in your neck of the woods Sean um out in we have nut farms uh out in California uh we have regular uh other Road Crop Production Farms through Bakersfield and that area through there Um you know and all over the United States you have various farms grow very super products a farmer is selling a fraction of their of their Farm what happs at acre trade we go in and actually buy the entire farm

from a family say they're W out or the session planning and they want to leave so we'll buy the entire farm and most of the time we'll have a farmer in that area that has called us about the farm and said hey we don't have the money but if you Guys would want to put up the money we'd be happy to farm it for you and do Revenue sharing crop sharing or some type of uh you know split into the revenue we're looking to just hold the ground for appreciation over 10 12 year period the

years you have good years you have some really good years some years though you you're going to have some some losing years but over the course of time 10 15 20 years your appreciation on the land's going to be that's really Going to carry you forward and that's what the that's what a lot of hedge funds are looking for a lot of funds are looking for that longer term appreciation well what what do these trade for like if I go buy a farm what is the multiple you pay on a farm typically or would it

be just price per acre price per acre and it's gone nuts lately I mean my buddy just sold his mom left him with chunk of ground that they had in their family and he said hey what Do you think and I said I don't man it's a great time this was about 7 eight months ago I said you know farmers are flush with some cash maybe it about a year ago and he end up getting 20,000 an acre down here outside of Missouri now that's pretty rare off the books you know acreage around here typically

go from you five to 12 to 15 but if someone needs the ground or wants the ground and it's a continuing piece of track to their Farm you can see guys get the bidd War and so you get bidding wars and yeah you can go out anywhere look up Farm ground you want to you know there's a lot of things you want to look for like in Kansas you can't drill any Wells any you can't drill new wells and so Kansas and Nebraska there's a lot going on with the underground aquifer and there's a lot

of problems with with water using and so you know we we believe though we like C andb gr ground we like ground that's maybe in a flood plane or we like Ground that's water deficient because we believe that all the technology and the money from Gates Foundation or Buffett they're they're really putting their money into new technology they'll help grow crops in third world countries that have really poor soil so you know Iowa has the best soil Iowa and Illinois they'll argue with each other who's got the richest soil and they've got great soil and

great farms that you really don't have to do a lot to uh you get to Some of these peripheral areas though be like these guys you get a biker jacket but you got no bike right that's that's more of my my My Lan so I just need to know I'm asking questions just so I have the lingo in case I ever get pressed so that I I can sound like I know what I'm talking about without actually knowing anything you uh you have to get some land to match that car heart coat that you want

to get I I get that well what about the other Tech so like I've seen People do these like Fitbit for cows where they're like uh you know like cow's valuable you know asset and you don't know if it's sick you got to keep driving around keep checking on it what if you could know before it's too late what tech is working yeah we it is and we're invested a few companies to do that and they'll tag them they'll tag the cattle you know because there is a push to have less antibiotics less you know

less uh you know shots and things Into into our our food supply so if you're able to identify when they have a fever earlier you can get them segregated from the herd get them away from the herd give them the give them the medicine that they need in a more timely fashion so yeah all those are great you know zotis a publicly traded company they're a leader really probably in the animal health space if you're looking for something a longer term like we're invested in zotis I have a Business Sean that my friend's working on

that my interest you to Kevin so basically he's putting he's put rft RFD RF RFD RFID sorry tags on chickens and cows and you know how like a chicken will uh like when you buy eggs it says free range and you just kind of trust like I guess that means the chicken was just like out walking around which is better for me because it's somehow healthier and it's also like if you're if you care about animals you're like All right at least I know it had like a better life and whatever but free range I

think that's a technical term actually where they it has to have a certain amount of space but I don't think that it's actually necessarily always followed and so what he did was he's putting these these tags onto cows and chickens and so you know the beef that you bought the tag number and you could actually go and see how much did it walk around and where did it go which sounds A little morbid and weird but it's actually supposed to be like reassuring where it like look my farm is now you can hold my farm

accountable to know that this meat was actually raised in the way that I promised it was going to be and that's like an interesting idea because I think Sean you said this I think you said uh in like some period of time 20 or 50 or 60 years we're going to look back at the way that we treated cows and we're going to be like that was Pretty unfortunate like they it shouldn't have been done that way where an animal is just born in a pen and never leaves and then we eat them and I

I actually agree with that I agree with that sentiment where like the way that we treat certain animals I'm cool at eating them but it's it's better to better to them have a certain life and so this idea is kind of interesting to me yeah we think that that's going to be prevalent throughout we think you're Gonna Block Chain the farm is what we call it in our world you know you're going a blockchain a farm meaning the fertilizer companies and the put companies are going to have to report all that and you're going to

know what was put on whatever it is you're eating or you know and the reason they want to blockchain it is just like remember when spol was having those issues several years back you know with some things they want to be able to go right to the Field right to the spot and know exactly what happened and what was put on and what time and where it was at so yeah I agree with you Sam I think that's definitely where the world's headed and and you know I think chrisan Farmers make that transition more and

more they're a lot more techsavvy than people giving them credit outs in the world they they're Tech savy as a matter of fact and nobody treats their animals I mean my op I have never been on a farm In my entire life that I seen any abuse to animals I mean nobody treats their animals better just because it's generally typically the way they make their own living the way they make their their money and they teach their kids to take care of the you know they love them and show them in 4 hes and go

all around it it's sad that they do get it such a bad rap in the media uh when I've personally never come across it and what's your take on the Alternative meat movement thing where in Silicon Valley there's a bunch of startups that are trying to grow beef from cells so that you won't have to farm the animal you won't have to harm the animal to to be able to have the same genetic meat it should be virtually identical genetically identical uh what's your take on that movement and is that where you think things are

going I think there will be a segment of the space that continues to grow and I think You're going to see it continue to gain market share I think as as population shifts and moves out uh you know as the Baby Boomers continue to age and move on we get more people I think you're going to see alternative types of pro protein be developed and I think as they get more money in the labs they're getting better at reducing the cost and creating better flavor and I think as those two things continue to move forward

just like with Tesla and Elon Musk you know It's it's only a matter of time how's everything happened gradually than all at once and you know it's like the electric vehicle I think you have you know a lot fewer moving Parts it's a lot better than the combustion engine I think you're going to see things you know gradually gain more and more Market year well have Farmers taken to like I always read the comments of like in Texas message boards and things like that they it does it seems like it's 50/50 if like the rural

community thinks that electric vehicles are are worth it yeah right now at the time no because just the distance travel you know a lot of folks would travel massive distances out in Rural America and so it doesn't make a lot of of sense to them at the moment I think eventually yes I think they'll see it have better torque you know better low end get up and go out of the hole and I think you'll see a lot more transition I like anything no Nobody wants to I guess let go of their Heritage and their

roots and you know it's same with the fake meat you know a lot of farmers just bash it and want to go nuts about it I I I think there's definitely going to be a place for it and I think there's it's going to be able to gain and grow some arure you know probably you know as they get costs lower and lower I think it'll be you know a way that we see things happen if you were 24 years old again and you Had the entrepreneurial energy to go do something what would you be

what would you advise that 24 yearold to go to go do in this space where do you think the opportunity is I think there's going to be a big push with air quality air you know just the quality of air from this whole virus just to testing for the viruses and we're seeing a lot more testing takes place in general uh just over the entire space so I think there's going to be a big push in things to do With air and creating good air quality we're seeing a lot more kids that have asthma or

asthma related problems and I think you know not just here in the United States but I'm talking globally and taking what's an example solution what's an example solution of that from an agricultural uh uh perspective well you know we're big right now into the carbon market so you know we're trying to reduce carbon Footprints and no one really reduces it Much more than the you know giant cornfield corn field plants you know things of that nature and so you know yeah I think there's a big play and a big push into the carbon trying to

reduce like I said trying to reduce the footprint anything that'll help save energy improve our water usage improve water Purity you know I think anything to do with the natural resources that are just going to become more heavily relied upon if we transition all this to Electric I mean the rare earth minerals are going to be hard they're going to be scary I mean there's going to be a lot of plays in you know what we see on the uh on that whole side and that whole front so I think you know natural resources things

to do with natural resources things to do with air water like I said food quality you know we really love the blue collar space I mean I think we love you know like what Cody Sanchez has going on or some of the Other things we like the thought of buying Blue Collar businesses rolling them up and uh you know kind of packaging up and S them why do you like that because they're they're retiring I think they're retiring I think we did see near as many kids go into the trades as we had in the

past you know my dad my wife's dad I mean everybody was in trade back then that was everyone's goal to go to college so you know you just had a big lull or a Big I guess you know where just a short supply of good skilled people now we think you can go into that space and we've tried it a couple times and you know where we can build out some things and I think you provide people with good quality service and an onboarding process that you know you can cut your customer retention rate down

to a feasible level I I think there's just the sky's a limit on growth you know I do you use Kevin do you use Tik Tok I'm on it yeah I see it have you guys seen the like popularity amongst young people and the trades like it's it like people they glamorize it in in a in a in a cool way uh and I think an accurate way which is like I'm making however 150 or $120,000 I just want to trade two years it goes so well on Tik Tok because it's it's like a novelty

it's like going to the zoo it's like wow you made that you know how to do things with your hands and that's what a carrot Looks like when you when it comes out like that's incredible uh swipe all right on to the next one then that was easy but but I actually think that some of these young people are actually being influenced by this because they're like [ __ ] I graduated with 150 or 200 Grand in debt and I don't make anything remotely like that amount of money and I'm sitting on my computer all

day like this might be a little bit more intriguing and I don't have the any data But it does seem like young people are more open-minded to trades than at least Sean and I's uh like graduating classes yeah I'm seeing that as well we're hearing that from some of the younger kids that are often not to go to college and they going in and be a pipe fitter going into Pipe Fitters union or the plumbing Union or electrical union so yeah we're definitely see AI ain't gonna replace plumbers or or electricians or agag people it

maybe one Day but but no time soon uh and like I do think that stuff's getting more popular and I think that's really cool and fascinating there's like it's also like ripped buff dude so it's always like chicks like commenting like about like have you seen that guy Sean who just cuts wood yeah the lumber yeah The Lumberjack guy he's incredible I love that it's not just chicks I I'll sit there and I'll watch that video twice It's just an Incredible video it's say guy that uses an Axe and he's sometimes shirtless sometimes not and

he's just like you know obviously a 10 out of 10 he's just chopping wood and like everyone's like I need this in my life therapeutic um have you been a part of any rollups uh I always find rollups to be a really interesting business strategy it seems like there's a lot of money to be made in in a successful rollup I'm curious if you've been a part Of anything I have not personally no I usually either Exit ahead of time or you know get a little nervous or it blames out but I have a couple

of friends that yeah that's their whole their whole way they've created all their wealth you got one of the gentleman I'm speaking of right now he's doing it with uh cranes he's buying small crane companies uh that'll have two or three cranes and he's buying them and he's putting them all together and uh you know he's going To sell that out and he's done it with several other things whether it's restaurants or different things in the past so yeah I thought it was interesting on the crane play you know he came me about an investment

I we just didn't do it but uh I'm sure he'll hit a huge home run with it dude Sean I think the [ __ ] that Kevin's doing is way more exciting than the [ __ ] that our friends are doing you gonna quit and go do it I no I Don't know about that it sounds like a lot of work sounds like a lot of lot of words then if you're not going to go do it you know what means is I like hanging out with these types of people sometimes that's what it means

yeah it gives you guys you know I think it gives both of us I like hanging out with your group of people because I think it gives me different perspective and learn different things that you guys have going on that I can make applicable to My world as well and so you know yeah there's a good Synergy there between all and how do you do that practically because I think you do a good job of getting yourself into positions like we talked about going to random conferences that are totally outside your industry that you didn't

need to go to but you wanted to go to to to shift your lens a little bit or hanging out with younger people who may be demographically just doing different things culturally doing Different things than the guy who made it and is at a country club now might might be disconnected from whatever the culture shifts are how do you tactically go about doing that how do you put yourself in those positions what questions do you ask honestly just make myself I always yelled at the kids and we were growing up so I played Sports at

a high level and had several friends at One World Series and you know Super Bowls we always talk you know we you get A bad coach you know everybody get a bad coach or things like that and it's like look man you got to be able to steal something from the guy the guy was great player he was you know you got to go in there with an open mind and you got to be able to take away some things that they've done well and that they've done positive and then use those and put those

erors in your quiver so I just always have the kids looking for new crazy weird conferences or things to go To and and from there I make myself go the last couple years I didn't want to go and I'm like but each time I went I'm I I took away several little gold nuggets that we implemented into our business models and Hell we've made big returns on them each one of them and you know I didn't think I'd get anything out of going to the car and I was just like this is going to be

a waste but I just sucked it up and did it in you know it's like going to work out or you got a run Or something it's like a [ __ ] I guess I just gotta go do it yeah we had a friend when we were going to farm conon who was supposed to come with us it was me Ben and our buddy and the morning of we were like hey we'll meet you in the lobby um you know your flight was you landed like an hour ago right and he basically woke up looked

at and he said Kansas City he looked at the flight time then he's like ah you know what and he just bailed and I was like man uh but but of course I I Felt that everybody feels that in the moment like God do I really want to go do this thing that I don't have to do that is unknown right it's it's back to your thing about are you willing to Sprint for an unknown distance and um we didn't know what value we would get out of it that was the hard part that was

the challenge and doing it when we didn't know what would come out of it was really really valuable um and it's ironic because that same friend he um he Gave he gave me a great analogy one time we were talking into a younger friend this guy was the youngest VC in Silicon Valley so 19 20 years old he was investing I don't know10 million into to things he was like he got written up as the youngest VC in Silicon Valley so we we're meeting with this guy but now five years have gone by and it

was like you hadn't seen him really progressing at that same rate that you would expect somebody who definitely had that sort of Phenom type of uh upbringing uh where it seemed like he had all the potential in the world and I was like man what do you think he's doing wrong what would you do differently he goes oh it's it's like Windows and Doors he goes he's only willing to do something if it's a window if he can immediately see through and see the what's on the other side of it then he'll do it but

anytime there's a door and it's opaque and you don't know What's on the other side of it he's not willing to knock on a door and open it up and see what might be inside he's only looking at doors and he at Windows he's never willing to go through a door and if once he starts going through doors he's this guy's career is going to take off and I remember hearing that and really taking that you know to heart because I thought that was very very wise that's a great analogy yeah I never heard that

before so I've heard a lot That's yeah that's a great one there for sure so Sean the reason why you like a lot of these folks in the Midwest and some folks in the in the south is because you love phrases you love phrases like Windows and Doors you love cool things and you know what I love them too and that's why I'm happy I'm friends with both of you guys love we were at a dinner so at farmcon you invited us to like a private dinner at the end it's like 10 people this guy

Stands up and he delivers two of the coldest lines I've ever heard so he stands up and uh we're doing our intros like a and so I stand up and I give some super vanilla intro hi I'm Sean I live in San Francisco and I'm uh I'm interested I'm a tech founder and an investor all right sit down forgettable this guy stands up he's got a big presence and he goes um I for I don't remember what his his name was exactly but he he said he goes you know Uh I don't know a lot

of things I don't know I don't know the score of the game right now there's a big game going on he's goes I don't know the score of the game right now now I don't know anything about this and he goes he goes hell I don't know where the remote is in my house half the time but I know deals and I made a lot of deals he's like I'm a private Equity guy and he starts talking about his deal making I was like Wow and he goes I've been around for a long time You

cut me open you can see a lot of rings in the middle I was like wow that's one way of saying it he just on fire and he goes somebody go somebody ask him they go what if well what if they don't what if they don't go for it on this deal sounds like you really need them to to say yes what if what if they say no what if you get rejected he goes I'm not afraid of rejection he's a big big old dude and he goes I've stood in front of women in my

life naked before I've heard no no no no no I'm okay with it I was like wow this guy is like half comedian half businessman and I loved it but it was just it was just another day at the office for him but for me coming from from our world that was like the Charisma levels and the the the the the gift of the gab was so was so incredible to see I loved it yeah it's definitely why times yeah and you got that too a little bit uh that I like just hearing what you

Have to say Kevin and uh for the people listening maybe maybe we'll get you some new subscribers it's the Van Trump report.com I I like your uh you always you do something cool where you'll just like have a selfie with you and your wife and you like say today we're on vacation here's what we're doing and you'll say something kind of funny and cute and uh I love it we should just get like a group of 20 of our of our listeners a select small group to go to Farmcon and we'll all go together as

a field trip next uh next time you guys do it when is it first week in January January 8 and 9th this year coming up how much is the ticket I think this year we're like 12200 bucks or something and you sell a lot of them too right yeah we'll sell out whatever they give us you know I capacity way we sell out the hotel every year yeah we appreciate you doing this you're the man thank you and thank you for uh years of being a cool Dude you've always been a great guy to me

so thank you yeah I appreciate it good luck to both you guys and your families and that's the Pod thank you very much [Music]