If you want to know how to automate a lot of your marketing with advanced level prompting, this is the episode for you. I'm going to give you a single prompt that can take any marketing discipline and create an expert level library of prompts for you to automate tactics within that discipline to drastically get better at your work, this is the episode for [Music] you. All right, let's get into it.
We're going to take a single prompt and create you a library of advanced prompts for any marketing discipline to automate tactics within that discipline. This is a really incredible prompt and it's going to be able to not only help you learn how to do advanced things within that marketing discipline, but actually give you prompts that an AI assistant can use to start helping you do that thing. So, let me give you a quick show here of what I mean.
We're going to open up a screen. we're going to get one of these prompts. And so basically what it's doing is it's saying, okay, you're going to act like a prompt engineer or an expert marketer or a strategic operator.
It's going to say when the user gives you any kind of marketing discipline, whether that's, you know, search or paid media, whatever you're trying to do, it's going to create a prompt library designed by an elite marketer. So that way when you want to figure out how an AI assistant can help you for any kind of marketing that you're doing, the AI prompt engineer can actually give you a library of prompts to be able to automate that work. This works really, really well.
It goes in, it talks about the kind of format to deliver this in, right? A summary of how top marketers in this discipline think. And this is one of the things that I have been playing around with a lot and it works really well.
At the end of this video, I'm going to show you how you can steal any famous person's throughout history's AI prompt library. If any famous person you can imagine, if they had AI, they would have an AI prompt library. And you're going to be able to get it if you stay tuned to the end of this show.
And so the summary is really how top marketers in this discipline think, what drives results, and how they scale their work. We have these win-in mental models. We break it into key strategies.
We break it into operating principles. Obviously, if there's people listening on the RSS feed, I'm going to call this out, but YouTube much easier to follow along. Um, again, all by elite marketers in this field.
For each, you want to include a name, a description, a practical byte-size lesson, a source citation if if applicable, and then the actual prompts. And so, we are going to do this for search. And I give it some sources to go use.
And this is a pretty basic version of this prompt. I have like much more advanced versions. But the advanced versions for anyone in the YouTube comments who are going to start blowing up at me that I'm not giving away all the stuff.
It's really just click on the deep research, but that's going to take minutes quite some time to run. But if you click deep research, give it more sources here. It will actually uh create more detailed prompts because it's doing much more research up front.
I could add into this prompt think for some minutes before you give us give it the output to force more research. But we're going to run this. I'm going to show you how it works.
It's going to ask me what discipline. We're going to say SEO. And so here we go.
Delivered as you see like very very fast. A longer between when you uh do this. And this is this is a 40.
I'm going to show you that 03 is much better. We're going to start with 40 because not everyone has access to 03. So it gives me some win and mental models.
It gives me the search intent ladder aligned content to the intent maturity curve from awareness to purchase. Gives me the sided resource which is reforge. gives me a lesson here.
Velocity over volume. Gives me topic clusters from HubSpot. Nice little HubSpot one there.
Gives me the SER UX paranoia. Design content based on how the SERs actually look. Listen, if you're not in the feature snippet, video or local pack, you might be invisible cited.
That's a tactic from Brian Dean. So, you see, it's given me all of the best tactics from some of all of the best brands who have done things in search. gives me one from Mos from Ross Simmons we've had on the show from C's Media and then gives me a prompt library.
And so you can see here it gives me these prompts to actually be able to bring these things to life. It gives me 10 prompts that I can just copy and paste and start to use for my search work. And so it works really really well.
It has one here. Cluster pain for a car topic. Act like a senior SEO strategist at HubSpot.
I want to rank for employee engagement. You can obviously change keyword. Build a topic cluster with a pillar post, five cluster articles, three intent tags, and four internal link structures.
Why this fits reflects modern topical authority strategy, how they'd use it, plan and content road map and notion uh link into CMS draft. So pretty detailed prompt for each of these things. And so you can do this for any tactic at all.
One of the things I like to do is, can you create a visual for me to see the tactics and prompts for that tactic? Because if I created that, one of the things I might want to do is just share this with my team. So, it'll do a really nice image of these tactics and prompts.
And so, you're you can just like copy these prompts and start to build a library of things that are relevant for you and your team. I'm going to leave this run here because I want to run it one more time for something that's less something that's less kind of demand generation. I want to run it for product marketing to see what it would say.
So, let's run this prompt again. Going to run this for product marketing. We're going to create an I see who it thinks are the best product marketers in the world.
Think who are the most elite product marketers in the world and what AI prompts those people would use. It's created me a nice little uh image here I can share with my team. So, let's do product marketing, right?
I'm a small business. I want to get some tactics and I want to get some AI prompts that can help me do this. All right.
So, we've got winning mental models from product marketers. We've got message market resonance from April Dunford. Find the message that instantly clicks with the customer's reality.
Positioning is validated when it triggers our that's me reaction in 5 seconds. I I'm actually pretty curious what the prompt here is because that's a really good one. We've got some good stuff.
from Reforge from Andy Raskin. This is a really great one. Narrative led go to market.
Start with a compelling story, not a feature list. Frame your product as the inevitable solution to the market shift. That's a really good one.
Oh, we've got David Gayart here. Friend of the show exit five. He's got a good one here.
Segment deep nonwide. Nail one high value persona before going broad. PMs unlock growth by solving deep deeply for one segment with high intent and urgency.
Some great knowledge from Dave. We've got some good ones here from Lenny's newsletter. Sales loop sync.
Build feedback loops with between PMM and sales to optimize what converts. The best PMM ship and sharpen positioning inside the salesunn. So like how good are these, right?
Like how good are these? These are all uh elite level marketers and you are getting their tactics in a really concise way. And so now we get their library.
And so here's the one for April Dunford. We have a really great lesson Mark message market resonance. And then we have a prompt here.
Act as a world-class product marketer. Craft a position statement for product whatever the product is. Target add a persona.
Frame it using April Dunford's five elements. Competitive alternatives. Key differentiator value.
Target customer market category. And then it says why it fits and how they'd use it. Uh we've got where's the Andy Rascin one here?
I'm big fan of his narrative ledge GT GTM. Do we have a prompt for this? We should do.
Find the path to wow. Give the product an onboarding. Given the product on Born Flow, identify the shortest path to the aha moment for a news user.
What should we highlight or simplify to accelerate activation? That's going to be a really good one. If you add some context and screenshots, build a sales one pager.
Create a crisp objection crushing sales one pager for whatever the product is. Targeted buyer persona. Include in value props, differentiated features, and key proof points.
Again, if you were able to upload context like sales decks and customer calls, you can actually automate this really well. How they'd use it tells you exactly how you use it for sales collateral, pitch decks, and BDR attribute packs. So, you see how good this is.
This is actually quite addictive. And so, what it's doing is telling you what are some of the most elite marketers do within the space and then giving you prompts that can actually replicate what they do. So, I'm going to do it one more time here because I think this is super awesome.
And so while it's doing that, just to come back to the small like things that also make this pretty awesome. So, so imagine like how quick this is, right? Um I've created I have a new person who joins.
I want to create them some really great tactics and prompts to go get started with. All right. So, uh now it's done brand and so it's got a whole AI prompt library for marketers based upon what elite level marketers do within that space.
And so we are uh doing some emotional emote building from Brian Sharp. How brands grow. Uh let's see some other ones that kind of got another narrative of strate strategy.
So the Andrew Raskin one makes it in here as well. Distinctive assets are better than perfect logos. Edgar Bass Institute 2016.
Brand growth comes from consistently distinctive cues more than perfect design. Prioritize recognizable elements, color, symbol, tagline, and hammer them everywhere. These are just so good.
Uh what else have we got? Oh, play bigger category design. So, category leadership position.
Don't just compete. Create or dominate a category frame. Frame your brand as a natural leader of an inevitable trend.
Minimal viable brand system. This is pretty good. Emily Hayward obsessed.
Building a brand people love in 2020. Start simple. A few assets used ruthlessly consistently.
Scale consistently before complexity. That's a pretty good one. And then we get into the prompt library.
So, the prompt craft a strategic brand narrative. Write a strategic brand narrative for a company framing it around major shift in the world the stakes of not adapting and why we are in in the inevitable or why we are the inevitable solution. So that is the Andy Raskin one.
Develop distinctive brand assets. List five to seven distinctive brand assets for our brand that could easily that could be easily recognizable even without a logo. This is a great one.
Okay, let's do this. Let's do this for HubSpot. How much fun is this, right?
like I can basically start to play around with with all a whole library built on what these elite level marketers would do. We're going to run HubSpot here and we're going to let it run. So, what's it got here?
The orange colored pallet, the sprocket shape, the friendly conversational tone, clear rounded UI elements. Oh my god, this is good. The academy voice and intro sound illustrative line.
Yeah, we that is true. Illustrative line art design grow better phrase. So, it's basically pulled out five or seven distinct brand elements that HubSpot would be recognized for without the need to actually see our logo.
Would you also like a quick visual mockup? Yes, please do the visual mockup. All right.
So, basically, you can just copy and paste these prompts and start playing around with them. I want to go back to what I talked about uh how quickly you can do this stuff, right? I create a whole prompt library uh of elite level prompts from uh marketers.
Okay, so this is what it's done here. Combine the orange, the sprocket, grow better, learn about house academy, uh scarily good for one try. What other one could we try here from the brand one just to show how good they are?
All right, let's try this one. We're going to do one more here just to these are all brands. This is only brand.
You can literally go through every marketing discipline and have a library of prompts for elite level marketers. So, let's do this. Create a positioning statement for HubSpot that clearly states target audience, category, key differentiator, emotional benefit, and reason to believe.
So, that's not all, but but you are in for a treat, right? Like you've now given you've got a single prompt here. So, this is the results for growing businesses that want to scale without complexity.
That's really good. HubSpot is an all-inone customer platform that brings marketing, sales, service, and operations together in one intuitive system. Pretty good.
It's aligned or unified. It's aligned our ease. Unlike legacy CRM that are clunky, disconnected, and built for enterprise bloat, HubSpot empowers teams with tools that are easy to use, easy to adopt, and built for real growth.
Emotionally, HubSpot gives businesses the confidence and clarity to grow be better, just not not just bigger. Oh my goodness. And because it's backed by a vibrant ecosystem, award-winning support, and thriving academy, you know, HS platform grows with you at every stage.
Just amazing, right? One prompt. You can use that prompt for any marketing discipline.
It will give you a library of tactics from elite level marketers. It will cite the marketer. It will site where that's from.
And then it will give you a library of prompts to recreate those elite level tactics. Just that alone should be enough for this episode. Like you are armed with a single prompt that really can help you uplevel in any discipline you want and actually is an incredible amount of fun.
But some other quick things that actually you might want to think about. As always, you could just create a marketing tactic prompt engineer. So, you can share this with your team.
So, I can just click uh email marketing and it will run that prompt for any discipline. And so, anytime you want to have your team come up with some new ideas, why not just create the GBT, send it to them, and they can click the button and say, "Okay, well, here's a bunch of new ideas for whatever the problem that I'm trying to solve. " Very cool.
But it's going to get cooler. Do not worry. Uh, it's going to get cooler.
I have a really cool prompt that I think is super awesome and you will not get anywhere else and I'm going to show you here because it's an it's for 03. You can use it for you don't need to use it for 03, but I'm going to use 03 because it's just much much better. All right.
So, this prompt we're going to run it with 03. It's following the same concept. So, what is the concept?
How can I take the brain power of the best people in the world and turn it into easy accessible knowledge that I can turn into action? The best knowledge in the world easily turn into to action. And this prompt is really fun.
What this will do is create a 4-week master class on any topic, marketing topic that you want to learn and uplevel on. But it does it in a really interesting way, right? because it's a again it's doing it.
It's not just saying regurgitate a bunch of tactics. It's going to actually combine a person's work style who you admire with that marketing discipline. So let me say that again.
It's going to take any person you can imagine. They have to be a public figure because it needs to understand what is their style, what are they really good at and it's can combine them with any kind of marketing discipline where you want to get better. So let me show you what I mean.
We are going to say we want to work like Elon Musk. And people are saying, "Well, where do I get these prompts? " Obviously, it's hard for you can see on YouTube the prompt, but it's hard for you to like copy and paste it from YouTube.
You will get the prompts. Uh I our team will put these into a cool little uh offer and put them at the bottom of the YouTube comments so you can get them all. But this is we're going to we're going to say, "Hey, we want to work like Elon Musk and we want an AR powered master class in paid marketing.
" And so what it's going to do is apply how Elon Musk's solves problems, how he works, and create a master class on how we can apply that in paid marketing specifically in how we integrate AI across paid marketing to do much better. So it combines the it acts like a biographer for really really great people uh who have interesting ways of thinking and then it says I want to get better at AI across all marketing disciplines and so use their approach to paid marketing specifically and how they would actually integrate AI there. Right?
So it talks it talks about how the course should be structured but it's basically every there's a lesson every day. is very very actionable. It's built for busy people like all of us.
It has one strategic theme. It includes vi five daily lessons. Those lessons are very actionable that you can complete in a very short amount of time.
They have very step-by-step uh details. So, I'll actually just go run it. Let's run this.
This is going to be O this is 03. Okay. So, it started to do it.
And just let me show you how good this is. Uh so, week one, strategic theme. First principle is paid marketing strategy.
Strip every assumption about how ads are done. Rebuild from physics like fundamentals and create a must style launchpad for exponential results. And so the first lesson on the Monday is start with why and quantify it.
Design a single physics level performance variable that governs all paid marketing effort. And it goes into the key insight all around paid marketing. Il Musk frames every endeavor, rockets, cars, mule and faces by first identifying the governing constraint in literal physics terms.
Most paid marketers by contrast sprint into the channel tactics without agreeing on the one variable that actually matters. And so it goes on and talks about why this is so good. when objective conflict maximizer.
Uh let me just go into the part where it shows you must a mustike marketer asks what is the eucible atomic metric for a subscription SAS it might be payback period in days for an e-commerce brand perhaps it's blended contrib contribution margin per dollar of ad spend oh my god it goes down and then it goes okay what are the option stacks to do this and it's going to give me a look at the prompt it's going to give me to do this right so it says inventory metrics export the last 90 days of channel dashboards list every KPI you track root cause mapping in a blank doc ask what must be true for the company to survive drill until one metric emerges and you might have to play around with these a little bit because I don't know if it's like the one true metric for the company to survive I think it's for the company to make money board level alignment schedule a 25minut loom or huddle present the single metric and rationale gain sign off you can do that with your team it may not be the board dashboard refactor in looker and sheets delete or gray out non core KPIs highlight the atomic metric in 36 point fund. So, it's basically saying, "What is the one thing you should obsess over? " That is very good advice.
Daily standup ritual. Begin each meeting by stating yesterday's value and delta. No other numbers until this is addressed.
This is so good. I'm actually going to send this to my team. And then it has a complete prompt.
You are a CFO coached by Elan Musk. You put the CSV of a channel level performance. So, you basically can do all of this through this promp prompt.
If you're looking on YouTube, you give it all the data. It will calculate the payback period in days and blended contribution margin per $1 ad spend. I recommend with single metric is the most first principles for long-term enterprise value.
Justify 100 words with data references return as marked. Okay, so that's that's one lesson by the way. That's like one that's Monday.
Uh we can get into Tuesday. Model the customer energy equation. Pretty cool.
Uh act as a space X propulsion engineer turn growth marketer. I mean come on. Level three, zerobased channel architecture.
Rebuild your page channel mix from scratch, ignoring sunk cost of legacy bias. Oh gez, this is so good. This is uh just so good.
So what what it's doing, it's helping you like what I love about AI is it can teach you in ways that you have probably not thought about before. Like we've all been stuck with these one to many courses. Everyone's learning the same way.
All those courses are antiquated, outdated. You can actually find new and interesting ways that you can learn differently from how others can learn. And so what this prompt does is it combines whoever you admire most and your marketing discipline and helps you see that marketing discipline through the lens of how they work.
Right? So it's as if Elon Musk is trying to re refix your paid marketing or we can put let's try one more uh for fun. Okay, let's try No, you would have I'm sure there's going to be some here that are just going to be weird.
So I'm try not to get a totally weird one. Let's see. Uh, who should we?
We'll do one in search. Who would we want doing search? Let's do Eli.
Uh, ex OpenAI founder now has a new AI startup. I bet you he would be pretty good at search, right? Oh, let's see what how he does search.
This is actually one of the best prompts I've ever done. All right, we have the return. Uh, Ilia has decided to leave OpenAI and now he is going to work on our search model.
We'll build your entire SEO program as if you were training a frontier model. Start from the loss function map data and compute limits and design for exponential learning. So again for it's actually starting with a very similar first week theme but remember there's four weeks.
Let's go actually go down to let's go down to week two here. I think if you want to learn this is an incredible learning tool. Generate highquality vector embeddings for every URL paragraph and headline on your site to create a searchable semantic index.
So this is based upon this breakthrough paper. Once words are embedded into dense vectors relationships emerge. SEO can harvest the same power.
Traditional keyword-based audits treat pages as bags of terms. Embedded embeddings treat them as points in a meaning space. Uh let's go into what he wants us to do.
Open AAI text. So okay, Elia is working on search. He is a very very technical person.
So it's given me a entire uh master class on how Eli would work when on with our search. You can see here it gives me a lesson for each day. same thing gives me a key insight how he thinks about things how he would approach search it gives me key action steps and then it gives me an actual prompt to run it tells me the tools I would use to do that the deliverable format the reflect and the reflection prompt so if you go to any of these let's see ones uh I saw here curriculum learning for topic clusters sequence contents the way researchers feed data to a model easy to easy to hard progression that maximizes authority transfer So basically it's his way of doing topic clustering and he has a full list of steps here of how he would do it and then a prompt to be able to automate that.
So that is a pretty great prompt uh that actually can combine any person who you admire with your marketing discipline and give you a four-week masterass on how they would actually work on your discipline to make it better. So pretty great. We've taken a a prompt that allows us to to take any discipline, turn it into elite level lessons with a prompt library.
Now, we've got a prompt that takes use 03. Again, you can use any model, but 03 is better, but combines a elite person that you admire and then has them work on your marketing discipline and gives you lessons in terms of how they think about it and actual prompts that they would use to do that discipline. I'll end with this.
And so, I've been playing with this a lot. I was curious last night, well, how do what if famous people throughout time had AI? Because I think everyone is going to be defined in some way by the prompts they have, how they work with AI, how they ask it to do work for them.
And so I did this and you can go and use it. It's famousprompts. com.
I did it last night at 10:00 p. m. I just built it.
And so you can steal the AI prompt playbook from any genius throughout time. And so I will put in Albert Einstein. There are a few kinks that will work out today.
So by the time you get this video they will be fixed. If I actually click here it will work. It builds a little profile for Albert Einstein.
Talks about his thinking style here. Gives you some of his key principles that should not all be in purple and that will be fixed thought. So simplicity and complex.
This is my favorite one actually by the way. Strive to simplify complex theories into fundamental principles that can be universally understood ensuring clarity and accessibility. Everyone should try to get better at simplicity.
And so then it gives you his prompt library. How cool is this? Simplicity and theory.
So it gives you the context. You are developing a new theory in domain. So obviously you would alter this for your want but you would say I'm developing a new strategy that I have to present to my board.
Directive break down the theory into its simplest components ensuring easy each is easy easily explainable. So you again that's your directive your prompt. And then outcome assess whether the simplification maintains the theory's integrity and predictive power.
So you can basically copy and paste that and adjust for your needs. Note, ideal for refining complex theories into core principles. How good is this?
One of my favorites was I love history. So I was like Alexander the Great. I wonder what Alexander the Great would do if he was alive.
And he was prompting. You have to wonder no more because you can steal his prompts. And so here we go.
We get some of his key principles. He talk talks about his thinking style. Talks about his key principles.
Fearless initiative, inspiring leadership, and then what prompts would Alex run? Let's see how he would formulate a battle strategy if he could use chatb context. You face an enemy force that is numerically superior but less mobile.
Directive: Identify key geographical geographical features that can be leveraged for tactical advantage and outline a plan that maximizes your strengths while minimizing weaknesses. Outcome: Determine the conditions for a decisive victory cons that conserves your forces. note when use this when planning military engagements applies to strategic business scenarios as well.
All of these can be altered for your needs and this is how he would work with chatbt. So how cool is that? It's all of the same concepts, right?
I love AI because you start with one thing and then you continue to build more things and then you end up with a little app that you built last night when you should have been uh in bed. And so here's that's the show. How you can steal elite level people's thinking, learn from them in a really rapid way and then apply those to your discipline, your job via AI prompt libraries.
That's the show. You can create an elite level AI prompt library for any discipline you want from the perspective of any person you admire. How is that not great value?
This is marketing against the grain. Hope you enjoyed it. See you in the next show.
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Whoa. I can see the client's whole history. Calls, support tickets, emails, and here's a task from 3 days ago I totally missed.
HubSpot. Grow better.
