Welcome to the best Spotify for Artist tutorial on all of the internet hopefully at least. In this video, I'm going to walk you through everything from how to get started into getting access to Spotify for Artist. what Spotify for Artists is, how you can use it to analyze your song performance, how you can see which songs are doing better on your catalog, what type of engagement rates they're getting, how to segment stats by country, how to look at engagement by country, how to look what ages are doing, how many followers are getting, um how you can run different ad campaigns like marquee and showcase to how you can set up discovery mode campaigns and how you can set up your profile and also link other things associated in Spotify for artists and even inviting team members to access your data if you're hiring a marketing company or doing something else similar to that.
So, without further ado, let's jump into that. And the first thing I want to cover is how you get access to Spotify Artists, many of you watching this probably already do and you're here for the nitty-gritty. But just in case you're new, uh there are two main ways to get access to Spotify artists.
One, go to your distributor. A lot of distributors that you use, for example, Drkid, and was probably the same case with CDBA and Touncor, there's somewhere in the back end where they can give you instant access to Spotify for artists. In Drkit in particular, you come up here to this menu thing and you click helpful when needed or sorry, special access Spotify for artist.
And then in here, you just choose your artist, right? Get access whatever and I'll get instant access to that account on Spotify for artist. Now, if your distributor does not offer this, most do nowadays, but some don't, you want to go to artists.
spotify. com and there will be a place where you can apply. Just keep in mind it's going to be a back and forth where they're going to email you and then you're going to have to reply with proof that you are in fact the person distributing it and it might take a week or even a couple weeks to go through that process.
But most of the time your distributor can help you get access to Spotify for Artists. So also if you're new, Spotify for Artist is the platform where you can analyze your performance on Spotify. So we can see how many listeners, how many streams, how many stream per listener, how many saves, how many followers we can get across different songs and different playlists and different artists as well.
So, it's a platform you can analyze your your results. The whole purpose of getting access to this platform is you're probably trying to see how you're doing. Like you might be investing in various marketing efforts like paid ads or organic social media campaigns which don't cost money but take a whole lot of time and effort or whatever.
And you want to be able to see that what you're doing is actually causing something to happen. So, that's like the purpose of having access to Spotify Artist. The first area we want to take you to is the default area you get thrown into, which is your homepage.
And for the most part, you're never going to use this homepage. So, I just wanted to bring you here just to show you what it's like. So, you'll always see like a listening counter.
You'll see some stats about your latest release and if there's any tasks that you should do for that release. There's going to be some uh sometimes helpful, sometimes useless uh tutorials here from Spotify. Um, actually, all the ones that are here are actually decently useful.
Um, so keep in mind when you're watching this, these will all be different because it'll be in the future. But take some things they say with a grain of salt. like if they're talking about how awesome Marquee and Showcase is, uh, you know, keep in mind that they are the one selling that tool.
So, they're trying to make it sound as good as possible. For the most part, you're going to spend most of your time over here on the music section and the audience section where we are also going to get into the campaign section and even the the profile section. Most of your time is going to be music and audience.
Music is where you go to analyze the performance of individual releases in your catalog. Audience is where you go to analyze your whole overall audience. So, if you want to see how many monthly listeners you have, you go to audience.
If you want to see how many followers you have and how they're growing over time, you go to audience. If you want to see how a certain song is doing, you go to music. Now, inside of music, there are several different categories for how you can filter what you're looking at.
For example, releases will show you your your releases. Uh so meaning here I have a essentially EP. So it's the release and then the songs inside of it.
If I click on this top level, I'm looking at the release level or the album level, so to speak. This is showing me the streams and all the stats for the entire release. If I go back, if I click on just one song, I'm just seeing the stats for this one song, right?
A lot of people mix this up, but there are different metrics or different each, right? So, if you want to see the stats for the whole thing or the individual subcomponents, but keep in mind, you don't get the same stats here, right? If I here I clicked on the EP, I get overview and countdown page.
If I go to Omen, for example, I get overview, source of streams, location, playlist. So, you get different information depending on what you click on. So, keep that in mind.
A lot of people will mix these are ears up when they're new to Spotify for artists. Now, also there is the songs page, and this doesn't show you things categorized by releases. It shows you just the individual songs that you have in your catalog.
Uh, sorted by streams by default in the past 28 days, but you can also change the order of this. You can also filter by listeners or canvas views or saves or even release date if you prefer. But you can also change the data up here to 7 days, 28 days, 24 hours, or even 12 months, or all time.
So if you want to see your whole catalog, how many streams you've gotten ever, you can go to music, songs, change the filter to all time. Next is this playlist area. This shows you how your music has been consumed in playlist.
So the first section is algorithmic, then we have editorial, and then we have listener. Algorithmic streams are kind of like the best category overall. They are the Spotify algorithm pushing your music out to new people.
A lot of times the objective of any marketing activity in SP uh towards Spotify is to try to trigger these algorithmic playlist to push you out to new people for free. So for example, people don't spend like several thousand dollars marketing a song just to get the people from the ads to check out the song. They're trying to get those people to check out the song, but then the algorithm see that all these people checked out the song and then infer what these people have in common and who to recommend the song to going forward and then hopefully get a lot more streams than just like the initial people that actually checked out the song.
That is usually the at least the hope of every marketing activity. And there are different categories in here like there's radio um which is basically like if someone someone can go and like if they finish listening to an album or playlist it'll generate infinite music and that's actually called autoplay on Spotify but it gets shown in this radio playlist or it can be if you go to an artist and click play artist radio it'll also show up as this radio. Discover weekly and release radar are are other algorithmic playlists.
Um, Discover Weekly shows people new music that they haven't heard and updates every Monday. And Release Radar is for new music that only includes music released in the past 28 days and updates every Friday. I'm not going to get super into the weeds in these here, but I just want to give you like a top level overview of what those playlists are.
For all of those playlists, you can see both listeners and streams. And that actually is also true for editorial. I don't see any editorials.
Like this project doesn't have any editorials currently, but if you were, you'll just see them just like you would for any of these other playlists. listener. This is like user created playlist.
So this is like a person created a playlist and added your song to it or you made a playlist and added your music to it and promoted it or you paid a third party to get your music out of a different playlist or you use something like submit hub. These are the the the riskiest area of playlist depending on how you you got on the playlist. Anytime you hear about people like getting added to botted playlists, it's never algorithmic.
It's never editorial, it's typically listener. Now, there are things that can go wrong with the al with the algorithmic kind of, but uh but but that's really like a Spotify's fault, and I'm not going to get into that here. But any bad things you've heard about playlist and Spotify.
And a lot of good things you've heard about playlist and Spotify are typically the listener ones. For example, there can be a playlist online that has a million followers that a random person made and it gets 100,000 streams a month. So you could imagine if your song was added to that and it was a perfect fit, it would get a ton of streaming volume.
And sometimes it in the past when playlists were new, it'd be a matter of just emailing the person who owned that playlist and seeing if they like your song. Nowadays, that has turned into a whole economy capitalism at its finest essentially. So I'm not going to get into the weeds on that, but that's what this is.
So some of these playlists that are on here I own and I've made and I market. And again, you get date added listener streams. There is no way to remove yourself from a playlist.
So, if you are added to a botted playlist against your will, you cannot forcibly remove your music from that playlist. That being said, there is a reporting tool. I will try to find real quick.
All right. So, after a bunch of searching online, I found the tool. I don't know why it's not easier to find.
I I'm guesses they probably don't actually want people to use it, but if you do find yourself added to some sketchy playlist, you can actually report them using this tool. I'll put a link in the description so you can check this out. Um, but essentially you just choose the artist that was added to the playlist.
You enter the link to the suspicious playlist and then you select how your music was added to the playlist. I'm sure engaged in a market promo service or other. I would imagine they Yeah, they ask for details here.
So, for example, if you're added to a random playlist you had nothing to do with, you would do other and and just say that because there is actually like a playlist scam so to speak going around. Essentially, they use adding random artists as like a marketing method for their playlist. It's caused so many artist music to get pulled from the platform.
It's horrible. It sucks. But if you want to learn more about it, check out this video right here where I cover it in detail.
And I actually like contact the scammer to basically get them to uh admit that they are actually like trying to use this as a marketing tool. I email them and pretend to be an artist trying to get my music in the playlist and they're like, "Oh yeah, give me 50 bucks and we'll promote your song. " Anyways, moving along.
That covers the playlist tab. And then we have the upcoming release tab, which I don't have anything here, but if you uh are a big enough artist where you have access to countdown pages, which are like a countdown tool where you can have like grade out tracks on your Spotify, you have to have a certain amount of listeners to get this tool. If you're big enough, you can set that up here.
But even if you're just a completely brand new artist um or you're you have a new song coming out and you're small, every artist can pitch their song to editorial playlist on the back end. And let me actually show you what that'll look like. So here we have both a countdown page and a release.
In fact, you you won't have a countdown page without a release, but this thing down here is the release. And we have the ability to pitch this release and also add canvases for the release. And this top area thing is the countdown page where I could see the analytics from when people have pre-saved the album.
And I could also edit how the track list is displayed, etc. So if you were to go to click pitch a song, this is where you pitch your song to Spotify's editorial team. You know, I'm not going to say you're going to have a good time because the vast majority of releases are going to get rejected.
There's just so much competition in the industry. There is 150,000 plus songs added every single day to Spotify. And um if you're new, chances are you're not going to get added.
Don't be discouraged. It just is how it is. But I do recommend pitching every song anyways.
It's quick. It takes like 30 seconds to a minute. Just pitch it.
At the very least, it allows you to get some practice, but also it can actually influence how your song gets added to release radar. So, for example, if you have an album with five or let's say an EP rather with five new songs and you pitch one song to editorial that that is the one song that'll get added to release radar. Even if you don't pitch your song, like if you have a music that's going to release, it will get pushed to release radar.
But only one song can get added to release radar. And the song you pitch is the one that'll get added. If it's only one song released, it doesn't really matter if that song get added no matter what.
But that's your only opportunity to pitch editorial is when a song is upcoming. If if it's already out, you can't pitch editorial playlist anymore. So, that's the music tab.
We're going to dive into the an individual song. Now, let's go to claustrophobic, for example. This is an individual song.
We have alltime streams, we have release date, we can add a canvas, we have the title, we have the artwork. You can change the filter dates by clicking these date ranges up here. We can also go to filters and choose a custom date range.
And we can choose the country. Down here we have this data for streams, listeners, streams per listener, playlist ads, and saves. Streams is just the unique amount of times your music was listened to.
Listeners are the unique people who have streamed your release in the given time period. For example, if you have one person listening to your music every single day for a month, you don't have 28 listeners. you have one listener or one monthly listener.
And if you were to look at seven days, it would show one. If you look at 28, it would show one. If you look at 12 months, if they listen every day for a year, you would have one.
Um, so a lot of artists will get tripped up when they look at 7 days and they're like, "How come I multiply I multiply 7 days by four and I get 28 days. When I multiply 2500 by 4, I get 10,000. " But then I look at 28 days and I don't have 10,000 listeners.
That's due to the fact that it's it's for the given time period. And an individual is never counted multiple times in in that time period. However, that individual can listen to a song many times in a time period.
It can be one, it could be 10, it could be 100, right? So keep that in mind. That's the difference between streams and listeners.
And that's how they calculate streams per listener. It's just streams divided by listeners and you get 1. 795.
This will also change depending on the time period. You can imagine for the most part the longer of a time period you look at marketing methods depending the stream per listener will tend to rise and also in a similar note if I were to look at a release the stream per listener is typically going to be higher for the same time period than an individual not always but typically in that case it was just only a little bit higher we can look at any of the data here filtered by a country this can be helpful because sometimes you're running ads or something and you're like, I can't tell if it's working or not. Let's say, for example, you have 10,000 streams a day on your song.
You can't necessarily see that your $10 a day ad campaign is doing anything because there's just so much fluctuation daytoday and there's already so much streaming volume that you just can't really tell what's happening. So, in that situation, what I often do is I will look on my ad campaign and I'll see what countries are performing the best or getting the most traction. And then I know, okay, let's say the United States is getting the biggest bump.
Well, then I can go to Spotify artists. I can go to filters and I can look at just streams over by from the United States. Or I can look at just saves in the United States.
And the reason why I might look at something like saves or even playlist ads is because saves in particular, people can only do one time. So it's directly proportional to the amount of new people checking out your song. So saves are a very good indicator when you're trying to track the performance of ad campaigns.
And if you filter saves by country, if it's a country you know you're getting a lot of traction in that it can be very obvious, right? When we look at streams US, it's like, okay, is anything happening here? A little bit, right?
Not much changed. We went from 68 streams a day to like 100. But if you look at saves, we went from three saves a day to like nine.
So we we tripled our saves even though we only less than doubled our streams. So, it makes the marketing efforts more noticeable so you can more easily track your efforts. If you, you know, if you ever, if you have a artist project with 100,000 monthly listeners or 500,000 monthly listeners or more, millions, um, you'll realize how complicated this can be trying to track the effects of your marketing activity.
So, that's the country distribution or the country segmentation. Next up, we have the source of streams. So, source of streams basically tells you for this particular song, where are the streams coming from?
Your profile and catalog means someone went directly to your song or your catalog, your artist page and streamed a release. So that could be they came from social media, could be the main came from an ad, they could be they typed in your name manually, could be they clicked on it on Spotify and then went there and then clicked play. But it means they went directly to the release or your catalog and played the song.
Listeners own playlist and library means they are listening from their own library or playlist. So, like they've already saved the song or they've already added it to their playlists, meaning they already have fallen into one of these two camps. That's what this category is.
And typically what happens is when you're marketing a song, the first listen falls in this category. And then as people save and add your song to playlist, those future streams fall into this category. So, at first it'll mostly be this.
And then a listen will kind of go down over time. This one will go up over time. Other listeners playlists are those listeners playlists I talked about earlier.
Editorial or the editorial playlist we talked about. And algorithmic are the algorithmic play as we talked about. But similarly, you will hopefully see this grow over time as you promote your music.
And other is complicated, but they can see here streams that come from sources like smart speakers, TVs or wearables. Um, but it could also include streams from embedded links or API calls. So like if someone programs some software app that plays Spotify, that would be one scenario where other comes.
This should always be pretty small, less than 10%. if if it's like significant, something's weird or you've been bought it or or whatever. Now, if we go to location, this is where you can see streams by country.
I can also see streams by city. And I can even look at the graph of these things over time. So, I could look at the last 12 months.
And I could choose certain countries. So, let's say I want to look at United States, but then I also want to look at Canada. This is again useful if you're running like a marketing activity and you want to correlate what your ads are doing or whatever marketing you're doing to what's happening here.
And you can look for trends across different countries. Like for some reason, Canada has been increasing significantly since uh August of this year. Now, this is one way to look at the countries and graph and compare countries, but that is different from what I showed you before.
We can go to overview and then filter all that data by country. So, two different countrybased tools you can use uh in your tool set. And then we have playlist.
This is where you can see the playlist and the streams and when they were added and who made them for each individual track. Now, one thing to to note here is this is saying top 27 of 1329 playlist for this song. And then if I scroll down, I only see 27.
All right. This is a song that's showing top 100 of 186,591. And then it shows us 100.
So the the significance of this number is the 100 or whatever number is here. It'll never be more than 100 by the way. um which is why I wanted to find one like this that these are the playlists that you've gotten at least streams from two different listeners in and it caps at 100 and the playlist is public and it showed in their profile I believe.
So it has to be like public two different listeners etc. They do that for privacy and probably some other reasons. This is the actual number of playlists you've gotten any streams in which is different by the If I go to overview and I look at last 12 months, you'll notice that number is not the same as this number 104,000 and I go here and it's 186.
And the reason is that other number is number of times that song was added to a playlist in that time period. This is how many playlists the song's gotten any streams from in the time period. And this is the top X of ones that have more than two listeners and are public.
And it caps at 100. So, it's a little confusing, but that's why there's all these different playlist numbers, and that's why they disagree. There are actually valid reasons for it.
I wish Spotify was a little more e they made it a little easier to see those differences, cuz I had to do some hunting to figure that out. All right, so now we go to the audience section. In this audience section, uh, a lot of this data is the same as the songs, right?
We have listeners and streams and stream to listeners and saves. Saves, by the way, I don't know if I went into much detail here. This means they like click that heart button or that plus button to add your song to their library.
And playlist ads basically just mean they added your song to a playlist. Um, and that's the same whether it's a song or it's um it's an album or it's your profile level. It's just different categories.
So if a song is in an album, then the saves on that song are going to count for saves in the album. And if the save in the song and the album are on your artist profile, then the audience section is going to show the saves for all of your songs and albums that have gotten saves. I hope that makes sense.
Similarly, followers, there's like a follower button on your profile. When people click follow, they might get notified in certain places on Spotify when you release new music. For example, release radar is an algorithmic playlist that your music will get added to their release radar if they follow you.
Just like the songs, you can filter this data by country, which can be very handy. Segments is an area where you can look at what percentage of your audience is active, previously active versus programmed. Active is basically like they've gone out of their way to click a release.
Like you drove them there with an ad or from social media. Previously active mean they used to be active. And programmed is like they they find you through algorithmic playlist or user playlist or editorial playlist.
Active only makes up 4% of the audience here. But it actually makes up 43% of the streams. And that's an important thing.
Active listeners are worth a whole lot more typically than programmed listeners. Um, and broken down over here, there's actually super listeners, moderate listeners, and light listeners. And Spotify has some stats and descriptions over here, like listeners in this audience make up only 33 of a total audience on average, but about 60% of streams and 80% of merch sales.
This isn't my data. This is like the overall platform data. So basically like active listeners are much more worthwhile and super listeners are like the most worthwhile.
Demographics. This is where you can see your age and gender distribution. This will obviously vary a lot depending on what type of artist you are, what type of community you've built.
Location, this is just like the song data we saw. We get country breakdowns and city breakdowns. And then release engagement.
This shows like how previous people who have interacted with you have interacted with your current song, if that makes sense. So this is never much better than like 5 to 10%. I would say like like this is this is like probably slightly under average because we didn't release music for over two years, but it's very rare that I see an artist that has anything like too crazy.
Um, let me go to another artist real quick just as a point of comparison. So, this is an artist that has hundreds of thousands of monthly listeners. Uh, they have 191,000 listeners in their active audience before the release day.
And of that, 2. 3% intentionally streamed the release in the last 28 days or in the first 28 days of release. And if I switch that to all sources, it goes up to 7.
6%. So basically that means there were some people who checked it out not intentionally but through or not actively but through like algorithmic sources like release radar. So as I said it never really gets much better than that.
Um I guess 3. 4 I looked at a few articles before we found this one and and actually all of them were lower than 3. 4.
Now let's pivot into some profile related things real quick. Um I don't want to tarp too much on this but if I click this little circle button with our profile picture, this is where you can edit your profile. So you can choose your artist pick where you can choose like if there's a song or playlist or a merch item or show you want to pin here at the top of your profile.
You can go to your about section and you could add some images. You can edit your bio. You can add your social media links and you can change your header or whatever they call this here.
You cannot change your fans also like but you can see it here which is which is helpful I guess. And lastly you can also add artist playlist to the bottom. So, if you have your own playlist, like a this is playlist that you've made or some just fun community playlist or branding playlist you made, you can link them to your page so that fans can see that they are in fact your playlist and go check them out.
Let's do a little break before we get into the marketing side of things for the marketing tools. Let's talk about how you can invite people to your Spotify for artists. So, if you're trying to invite people to Spotify artists, the first thing you have to do is click this button in the top right.
And then from here, you're going to want to go and click on teams. All right, so I skipped a step here. Um, but essentially after you click that teams button, you're going to be taken to either a list of teams or just a singular artist, which is probably the case for most of you.
And you just need to click that artist name, it'll take you into the team area for that team and specifically to this team members area. Now, here to invite people, you just click invite and then fill in their information. So, first name, last name, business email, their role, and then their company.
This information doesn't actually matter. It's just what gets shown in the invite. And then what is their access level?
Most of the time when you're inviting people, you're going to invite them as a reader. This allows them to see the stats, but they can't edit your profile or start any ad campaigns. And it's very rare you would ever invite someone as an admin.
Inviting someone an admin means they can like kick you out um or invite other people or edit your billing info and all that stuff. So, be very careful if anyone's ever asked you for admin access or even editor access. But but like if you need someone to do like editorial pitches for you or run ad campaigns for you um not for like meta ads, but you want them to also do your showcase and marquee or discovery mode, they're going to need editor access.
And reader again is just they can see the stats. All right, switching to campaigns. Uh there are two different types of ad campaigns you can run in Spotify artist.
One is marquee and the other one is showcase. And they're actually quite similar. If I go to create a new campaign and I click on this uh release here, so these are all my releases.
So, I just click on one and I'm going to click next. I choose what team I'm part of. You might have multiple teams for one artist.
For example, there might be an artist team and a label team. So, keep that in mind. But for most of you, it'll be one.
You can choose a country. Let's say the United States. And now we're going to see like the difference between Showcase and Marquee.
If I zoom in here, um, essentially Showcase is a a banner ad on the Spotify mobile app. So that you you open up the app on your phone and you'll get like this little banner where people can click and check out the song. Marquee is a full page popup when someone first opens the app.
So they open up the Spotify app and they get a big pop-up saying this artist has a new song. The showcase is easier to swipe by than the marquee. But the marquee you could only do during the first I think it's 21 days after release day or something along those lines.
They're they've changed it a few times I think. But there are two tools and they have their different rules and requirements. You get showcase first before you get marquee.
Marquee I I forget the exact numbers, but it's like you need 5,000 active listeners per country you want to run marquee in. And so if I wanted to run a marquee in the United States, I would need like 5,000 active listeners in the last 28 days in just the United States. Um, and my release would have to be eligible.
There's all these rules around marquee for what releases can't be run and what cannot. And the reason for that is basically it's a more annoying thing to do. not a thing to do, but like from the fans perspective, it's more intrusive.
It takes up their whole screen. So Spotify has come up with these rules to basically arbitrarily somewhat make him less common to run. So not it's not like every song can be run as a marquee.
Showcase though, every song can essentially be run from a showcase campaign any time. Like you can run a showcase on an album that came out 5 years ago if you wanted to. So those are the differences and essentially for both of them you pay a fixed cost per click.
So, for example, in the United States, it's 28 cents per click. This rate will actually change per distributor. So, um, Drkid gets, I think, a 30% cut or discount on Showcase and Marquee.
So does The Orchard, but a lot of other distributors don't. It it just is what it is. Like, you use a distributor and then you find out about this after.
And those deals change over time, too. So, keep that in mind. Uh, Dr Kid didn't always have that discount and The Orchard didn't always have the discount either.
It's just a it's just an industry thing that happens. You'll notice that some songs may have different prices and that you have to adapt. You can schedule your start date and your end dates and you can also change your targeting and you can specify your budgets.
I don't want to go down the entire rabbit hole here, but that's essentially how you set up both a showcase and a marquee campaign. They are reasonably useful tools, but they are not the end- all beall marketing strategy. Do not go and dump thousands of dollars or even hundreds of dollars in showcase a marquee unless you are also running a meta ad campaign.
For example, check out this video right here to see how to run a campaign like that from start to finish. But that type of campaign is much more effective per dollar typically most of the time than the showcase and marquee campaigns, but they are a lot more difficult to run. Now, discovery mode isn't a tool that costs money.
However, it is a tool that when you use it, it enables your tracks to get extra algorithmic coverage in Spotify's algorithm at the exchange of them taking 30% royalties for the streams they get you in those algorithmic placements. So, for example, if I look at my August discovery mode, it's actually going extraordinarily well. Um, 1900% increase in listeners from algorithmic sources since these songs were opted in.
And it's a similarly increase in in streams. And and this graph kind of really tells you most of what you need to know about discovery mode. If I switch this to cost, even after Spotify's 30% cut, not only am I promoting my I'm growing my music faster than before, but I'm also making more money doing it.
So, I'd say nine out of 10 people discovery mode is a useful tool that not only grows the music faster, but actually makes them more in the process. So, if you have discovery mode, you should use it or at least try it because honestly, it it's great. it it's it's a little controversial because it's basically Poliola.
You're you're basically just letting Spotify take more of your royalties in exchange for extra promotion, but the reality is it just works. So, like it or not, it's helpful. Um, now the the way it works is once you you you won't get access to discovery mode until you have between 5,000 and 10,000 monthly listeners.
Spotify will tell you you won't get access until you have 25,000 monthly listeners. They are wrong. It's 5 to 10,000.
I don't know why they're wrong, but they're wrong. Every artist I've ever worked with gets access to the tool around 5 to 10,000 monthly listeners. I've seen artists with less than 5,000 monthly listeners get access as well.
So, um, but it's also distributor dependent. If you use CDBy, Drkid, Vidia, um, Amuse, and a few other distributors, you get access to it back here. A few other distributors don't have it back here, but they still have it like Touncor and Symphonic uh and Melodist and some others have it in their back end, but they don't have it on Spotify for Artists.
And then other distributors just ban it like Dr or uh sorry um The Orchard and AWOL don't allow it because they're under Sony and Sony doesn't allow the uh discover mode. So controversial tool, but very helpful. And you get all these metrics to decide what songs you should use it for, what songs you shouldn't, etc.
and how it works for you. All right, we are almost done. If I click on this little ticket thing, this area is where you can link your Shopify store, if you have one, to your Spotify artist and actually link your merch items, to your albums, and to your profile, etc.
, t-shirts, whatever. Um, and then live events is where you can um make sure you're displaying your live events on here. So, you can set up on bands in town and then your events will show up on your Spotify, which is which is epic.
So, these two tabs are where you set that up. And lastly, we have this video section. There is this new thing called Spotify clips that I don't have in this account.
In fact, it's in beta and very few artists have it right now. Um, and you, it's kind of like a social media thing. We can upload little video clips to Spotify.
But every artist does have this thing called Canvas. And Canvas isn't like a game changer or anything. It's basically a little 3 to 8 second video with no audio that you can link to your song.
So, when your song's playing on a phone, um, or actually on desktop, too, um, you'll see this little video playing, um, behind the play button, or on desktop, it plays on like the side. And it just gives you extra engagement. It makes your release a little more enticing.
It's a little more visually appealing when it's playing. And the reason that matters is the more time people spend looking at their phone when your release is playing, the more likely they are to click that little heart button right there. Right?
And that little heart button is going to add you to their library, which means they're way more likely to listen to your song going forward, which gives you more streams long term and helps your algorithm as well. So, this video went about twice as long as I originally thought it did, but I think all this information was necessary for this topic. So, if you have any questions, let me know in the comments below.
And if you want to learn more about how you can promote your music on platforms like Spotify and other streaming services, check out this video right here to see my entire process from start to finish. Anyways, thanks for watching and I'll see you next video. Bye.
