This AI App Shows Exactly What Your Audience Wants (With Proof)

on today's show we built an app and a document that is going to 10x how people engage with the content that you make it is transformational and uh quite frankly blew our minds how good it was and how fast we were able to put it together we're going to show you exactly what we did walk through how we did it so that you can do it at home yourself let's get into Today's [Music] Show okay we did a Show recently where we talked about the new claw writing styles and in that show we talked about

we we learned something very interesting and important right which was the more information we gave Claude or chat GPT about the audience itself the better the output was so like the writing style mattered but we needed to apply that writing style to the details of the audience and who it was being written for and on that show we said hey we should do a followup all around like helping our viewers create a great writing style and we want to do that in Claude Ai and you and I both played around with this and we're going

to we're going to do a show today so I know you spent some time building one I spent some time building one like tell me tell me what your thoughts are the thing we had built was we built like these riding Styles and riding Styles have become you know part and parcel of how just people use I think it's become pretty ubiquitous across what people do now with these kind of AI tools in the last episode we talked about these riding Styles and so riding styles are here uh you can go you can create a

style and then you can have your own set of styles to uh figure out whenever you want to write something you can choose your style and we we kind of went through I had did this via PDFs uh so I had created large rting Styles via PDFs and I would upload them and then I would have Claude create content in that style and now they've integrated it into the platform itself so you can just add a write an example and it will replicate that Style and what we did during that video is we created content

and we thought it was good on Claude kind of not so great on open AI chat gbt but then when we really were specific about the audience it was much much better and we said wow you should actually have a writing style guide and an audience template a template of like or like an a description of the audience that you want to create that content from and so that's what you and I have done now is created this kind of audience guide style guide for an AI assistant I want to kind of just start with

one quick thing of like how I went about building this now I think if you had the ability to get all of your unstructured data across calls emails and your kind of comms which we are looking into doing it will take a little bit more time that would be like a great you would get a really great representation of your audience but even if you don't have that which most people are not going to have that there's like some cool ways you can start to build this for yourself and I wanted to quickly show this

because I thought this was super cool so like Gemini is now in available in Google Docs right and so what I I have a ton of research in here about our customers like we've done over the years it would take me forever to go in and find that from all of that docs and so what I did was basically said can you build a uh profile of hubs spots ideal customer based on all of the research you can find about customer in my docks right I this this is a great Gemini use Case by the

way people are sleeping on Gemini for this particular usee this is I I think this is my like my number one ENT this would have taken you 45 minutes before for I wouldn't have done it I would have just give up I would I what what actually really happens is you slack everyone and say oh what docs is this what doc do we have this in you kind of like or you do a search and you find one Dock and you pull some stuff from that one Dock and that's it right so it pulls it

it does the same thing like a search engine does right it it it actually builds you a actual one pager of hus customer and then it kind of shows you all of the different sources hey guys real quick you know we love building custom gpts on the show and we love sharing it with all of you well we want wanted to kick that up a notch we just developed this free guide that teaches you how to build your own custom GPT on on chat GPT we've taken the guesswork out of it we've got templates we've

got a step-by-step guide to design and Implement custom models so you can focus on the the part that's actually fun the part We Love Actually building it and if you want it you can grab a link in the description below and go check it out now now back to Today's Show and so what you end up with is actually this this is how I started creating an audience I went into to Claude And I was like here's here's a description of the kind of audience that we're trying to reach basically I give it some cues

on how to build a style guide around this audience when we say style guide maybe not style guide it's basically like the how how do you actually describe the audience under a ton of different headens and so basically we took a we we built a customer profile using Gemini and Google Docs and so it went through hundreds of not thousands of docs it built this one pager give some really good uh a quick like quick Snappy overview of hubspot's core customer we have growth Gabby had a pretty good description of her talked about demographics talked

about characteristics and basically had a good like o overview of who that person is and then I asked Claude to create a audience guide around that person so I tell it like this is the kind of person that we want to create content for we want to attract we want to engage so this one's really good so it's like this audience style guide it has a reader profile to start with so it kind of talks about who the who the person is talks the fact that they're in leadership roles C revops has like pretty pretty

uh accurate here then it has tone and voice so it talks about the core voice attributes it got really specific again like language style really good uh in terms of like what your language style is what your writing don'ts are got into the content structure so the exact formatting the exact length you can see that it's not just did like text based it actually talks about executive sum Aries should be two to three sentences talks about the length of blog post it really thinks that growth Gabby wants practical thought leadership content but with practical takeaways

integrated into to the point yeah case studies High to guides video content talks about Essential Elements the engagement patterns so I talked about like how do you how do you create a hook and I want to show you an example of the kind of content it created how integrated so like how do you create attention hooks how do you actually get uh growth Gabby hooked into the content efficiency gains data driven insights talked about content angles uh talked about trust signals things that will actually uh make Gabby trust this content and so goes on and

on had power words key phrases like pretty uh extensive and it's actually really good so I was like oh this is pretty great I uploaded this uh PDF that was for hotot was for growth Gabby and then had it grade it and it it done a whole extensive grading on how it can be made better but I want to show you like just one of the examples where it really nailed it right so it basically said on the int introduction so remember in the introduction it it said one of the hooks was growth Gaby wanted

data and efficiency gains and so the first the introduction to this PDF says 8 and 10 marketers say they plan to create more content next year so that was the opener to this PDF this was about how to integrate AI into your go to market and you can see there if it's following our audience style guide it's missing the core hook it doesn't actually have a hook it doesn't talk about doesn't have any data doesn't talk about efficiency gains so it changed it and it took this data from like this data is is in the

PDF it's just later on and the we mention it and so it said Revenue operational leaders face a 43% increase in content demands while managing limited resources so straight away it's hooked you with the problem using data and really spoke to the person which is the growth Gabby leading organizations are leveraging AI to achieve 3x content put so again has some data talks about efficiency gains with existing teams delivering 2.1 million average annual cost savings so again it actually took the PDF all the data and reverted to like the style the audience style guide and

then it goes into all of the other improvements I could make here to actually improve that and then it will actually basically rewrite it for you so here here is it rewrite so it rewrite rewrote the post and followed the audience style guide and actually is much more geared towards Who We Believe growth Gabby is and what we believe she would like so for people who are listening along it's created a post where the executive summary which is the two to three lines it incorporates data incorporates efficiency gains and then it has like some thought

leadership and then some real practical implementation so it basically gives you a 90-day plan of how to implement AI across your Goa Market gives you some key performance indicators so it is a sizable difference when you actually go to the trouble of creating that audience style guide for your writing and not only will it create content for you but will grade your existing writing so if you actually have that and you write content you can actually upload it to Claude first and have it graded and talk about what improvements you can make to be much

more suited to your audience well I've got a bunch of questions but I think the question somebody watching this might have Karen is cool let's say I get a really great audience guide and I want to do this type of critique but I want like I got five people on my team and I want everybody to do that do I just send them the dock and then have them do it in their personal CLA or should I build some app like what a agent what do I do what would you recommend the easiest thing to

do is what I did with ryen Styles and I will tell you that the Riden style PDFs are the number one request in my entire career that I've had from every single person my I I I stopped answering LinkedIn DMs some time ago because it's all people asking for my red and styles cuz it's super easy like you just get the PDF and you ask your team to upload it anytime you want to write something to check against the the easier thing to do would be again if Claude want to steal this um they can

integrate it would actually make a lot of sense for them to do where they would not just have into it they would integrate the audience style into it it's a great knowledge it's a great Enterprise use case actually that you would have your Ren example here and then you would select the audience that it's for I think at some point you would select what part of the customer Journey it's for awareness engagement conversion that would actually be even better but for now I think PDF is really good you could easily create an app for this

right like if you actually wanted to code it in claw you could create a lightweight app where you uh integrate your audience style and then just cut and paste your content in there and just you could create a a grader right you could create like a a grader pretty easily yeah one of the things you would also do right is take that PDF upload it to Google Docs and then have that stored and do it with Gemini too right where you know anytime you are creating something in Google Docs have it refer to that and

do a rewrite but the other thing with Gemini Kieran you could do a lot of remixing right because you have a bunch of content in gim in your Google Drive already and you can say hey here's a style guide pull from these documents I want to create a new document about you know you know Ai and content creation and use the audience Style guide to create it and it will pull all that together and then if you want to rewrite it you can always paste it to Claude and rewrite it in Claude if you want

to but it'll give you a good first draft in Gemini right yeah you can you can upload it to Gemini I will say maybe this is just the bias in me I I I am not a fan of I I I can only use Claude for any type of writing tasks I think that's what I'm saying is like draft in Gemini and then go and move it back to Claude for writing if Claude was really good you didn't have you wouldn't have to do any of this cuz you just you just connect Google drive to

Gemini and Gemini can do all this for you cuz it's in there as PDFs correct exactly the integration side of it yeah but I think I think for small teams PDFs everyone has a PDF they upload it or you could do this there we have we buil the app how ridiculous is this like uh okay let's see is awesome isn't it should we see how well this actually works yeah all right let's go and uh get our style guide you want to do like a product page or something yeah I'm going to get a product

page because I don't know if you know this we cut this SP but our blog doesn't allow you to copy and paste for copyright reasons cuz everybody was scraping it yeah yeah this works okay great content oh we haven't oh oh Jesus buil a Content grator you're like oh wait it built way more than I thought it was going to right is this not is this not actually freaking insane this is so insane dude look at this voice tone I can like make this way better but I should just go do this okay well there

you go I'll just build a grer and give it to our listeners how about that yeah I just want to make sure is our listeners like if you're not watching YouTube you haven't seen this I basically just built a Content grader it's basically given us a grade of 38% it's gr at us against voice voice tone that was in the audience uh template it's B gr at us against structure and it's correct because I did not have clear section headers because I just copy and pasted the web page it it's got engagement so sufficient content

depth addresses readers concerns it has technical add specific metrics and percentages contains business metrics so it grades I could play around with this pretty good and make a pretty great content grador I can't believe that I actually did that cuz like let me just be really clear what I asked it to what was your prompt to make this terrible can you turn this into a web app an audience grader the functionality is simp is simply I can't even spell simple we add our audience style guide and then be able to past in text based on

content to grade against the audience St guide let's just be clear what happened here you were talking to me and at the same time you were talking to me I was like I'll just see if I can build a web up and they just built the web up oh my gosh the world is awesome you know what when we do these shows like instantly get like pounding anxiety around how behind yeah I just feel like do you feel this way where I'm just like oh Jesus Christ like I have to go and like change a

few people's jobs of like what they actually spend time on like right now I think to myself when I am doing something during the day is this really worth my time or should I just be trying to do more stuff in AI like I think about that I'm in I'm in a Meen and I'm like this is not anywhere near important as me doing more stuff with AI That's and it's true like it's just like it couldn't be more true I'm actually going to turn the um I just realized I'm actually going to turn the

financial analyst into us into an app as well like this is the personalized software we can we needly nearly end on this part like this what what have we done here I like we're it is so easy to create personalized onetoone software like I will have my own Financial portfolio app stood up this week I will likely stand this up this week to actually grade my own content um just mine right I can build it for myself I'm sure at some point uh we might release this actually in HubSpot if we make it dope oh

I think one of the things we're doing is we're going to do this for all HubSpot HubSpot marketers for sure the thing that that is just again I come back to when I keep talking to people about AI is the accelerated learning and going from idea to fully functioning minimal viable version so idea was we did the show last week you whatsapped me yesterday and said oh I built first version I was like oh I'm going to mess like I'm going to build better version I'm I was like I'm going to mess about with it

this morning when I woke up and then you and I are on a podcast doing it live and then turn it into web app right so like what that's less than 24 hours we've gone from WhatsApp to minimal viable version of web app and people can say well it's pretty a minimal viable version yeah but like prior to AI I wouldn't even got I would have just we would have just stopped talking about it cuz we wouldn't have had the time to do this well also it's it it's takes something that was impossible and makes

it possible it it was previously impossible to say hey I want a guide for all of my audience and have an automatic critique of everything we write no you would have created this PDF and people would have looked at this PDF and they would have done some writing and that would have been that but now it's like no no you have an independent editor that is now checking all this stuff right the right way to do this if you're a larger company is actually when you P you publish to the agent and the agent publishes

to your CMS correct and so your agent becomes the editor and has to like send you back and it doesn't post until you've corrected the errors or you f you fed it to the CMS workflow yeah yeah um again we were on with down content Hub feature needs to be yeah shout out this is this is another aha moment from the convers like the podcast we have put down this week we talk a lot about this this is another like the the the impact on content like I think that the ability to integrate AI across

the entire media landscape is just like huge it's huge what one followup question I did have before we close out Karen is you just gave the overview of like I was messing around with this yesterday you took what I had messed around with and and customized it and got some feedback from Google Docs if if we were going to be serious and we are going to be serious and we're going to take this and and scale it up over the next few weeks what other information we want and would we want to add to make

our audience profile as complete as possible right now we've taken internal data and content and given it to Claud what else would we do I actually think there's a couple of things that we would really want to do here so I think we would want why I won't talk about it so so there's three buckets right there I I would categorize them this way there's your unstructured bucket which we talked about which is I would take all of the customer all of the comms specifically actually um just you're you're not not all of the comms

the discovery portion when someone first comes in you can actually glean a lot about why they came into your business what were their pain points I think that is really important so I think there's that you can get in some of the emails you can get in some of the calls and I think more and more what's going to happen is we are going to change our customer path to extract more information that we can use in AI so when I look across the customer Journey I'm like well am I getting the information I need

to be able to feed that to AI so that's the first one so we we we would do that we are doing that we have some people looking into this the second one is just all of the collateral you have right product marketing collateral sales decks all of these things that are search on customers the third one is the most interesting one right wouldn't you actually have an AI agent that stood up like an avatar and actually can go do a bunch of real interviews where you don't have like you can just basically send it

to a bunch of your Target personas and the Avatar would do the interview and actually would bring back the information and that unstructured data would be used to actually integrate into this as well so we could say well there's a hundred people that are like the kind of people we're trying to create content for and we build a little agent that can go do the interviews and it's like if it's if it's stood up through open ai's Voice Assistant I don't know if you've seen some of the stuff through that voice it can guide the

whole conversation itself right as long as you give it where you're trying to get to hey we want to figure out how to build content that can really engage and attract this person it will actually do the whole conversation itself you take all of that research and then you add that to the other two buckets I think there's a couple of things that I would add there one on those interviews I think you want people to walk through your content and product detail like on a video on screen not just have a conversation so the

agent can capture all that and at a more granular level be like oh these words don't make sense to our customers or these stats don't resonate or this is how they use this page this is how we need to format and breakdown content for this page right like that I think would be a prime use case the other thing like don't you want to use more publicly available data too like wouldn't you go and ask grock for a summary for all things about the HubSpot audience on X wouldn't you just go everything that's in the

models like wouldn't you go and scrape what's out there Reddit grock open AI CL I like yeah I I like consolidate everything that's on the models right yeah I think wherever wherever your customers hang out if you can go pull that information because again that's all unstructured data you can add into the repository and have ai make sense of it a super good use case actually it works really well and that that's from like you and I messing about without any I just went back and forth for this week we would have and we like

literally line by line the audience profile just like oh this isn't good enough this isn't good enough and we got it great like it would be unbelievable yeah and someone pulled us the data yeah and we were just like oh this paric thing is not clear enough let's go get a bunch of data around this topic and tell it to just apply everything to this partic particular part of the audience outline do that for a bunch of revs and it's in a pretty cool cool spot right you know the other thing is I want how

I think long-term x with Gro is going to be a pretty great place to find products I'm actually just using grock now as a to you know the top X product for X audience because it's so real it's so live in real time and based upon user data I was just using it for I was just randomly going to use it for software and then I thought no I'm going to use it for Yeezys pretty Co recommendations for Yeezys actually um oh I definitely think the product Discovery will be transerve the other thing just like

completely aside isn't this just going to be a fascinating watch between like the ex all of our data is open and accessible via Ai and like LinkedIn all of our data is closed and completely inaccessible by Ai and like who wins and like what approach is better Elon that's the thing that we might as well just you know that's the thing that what do you think about Elon whatever he I would never better get him against whatever version he's doing that is the version that will win so I just like hav come to the conclusion

that he he's right he'll figure cuz he he'll make it right and so I I bet on him can I tell you I've never been more excited for a product than I am for the Cyber taxi the Cyber taxi have you seen that I've seen I saw him he was uh in up this weekend is that the videos that he was showing well do you you know the whole thing you you buy the Cyber taxi it has no steering wheel it's fully autonomous it takes you wherever you went without having to drive and then when

you're at home it turns into an Uber and makes money for you and goes and picks everybody up and takes everybody around is that it's part of Tesla okay we should end we should end this which I thought was one of the best Tweets I've ever seen um uh this woman tweeted that Elon has definitely been through this once before because he has all of the like short codes which basically means how can one person run this many companies play video games uh be a core part of the Now American government without hold on it's

not playing video games he is the number five Diablo player in the world Toby from Shopify posted he was like none of you understand how hard this is he's like Toby's like a hardcore gamer and he's like this is impossible for anyone if somebody if this was the only thing somebody did in their whole life I would think this was incredible yeah for her her point was that Elon it's a simulation and he's been through the simulation a bunch of times so he knows what to do and so he's able to do way more and

I was like you know it's actually maybe makes more sense than what that's actually happening like because I don't know how he like the fact that he has all these unbelievable businesses like and they're not none of them are just like they're all transformational right they're all futuristic uh it's incredible to watch yeah I would I would bet I don't know what the odds are like on poly Market I I we should look of what what the odds are of Elon becoming a trillionaire and we should we should put some money on it right now

no that's a it's it's don't you think if I'm getting if I'm getting any decent odds on that at all I want to go put some cash on that right now I already think that's that's a given and yeah all right well these were audience Styles which we think are a critical companion to the writing styles featuring Claude we don't think you should do one without the other because the audience Styles give you such great great output when you have audience Clarity and we Karen you buil a little greater you're contemplating maybe finishing it and

releasing it when we release the show if so we'll we'll drop it in the comments or if we do it after whenever it's done we'll drop in the comments for people watching this video and they can go and check it out go get Graden all right thanks everybody we'll see you real soon I'm marking Against the Grain this data is wrong every freaking time have you heard of HubSpot HubSpot is a CRM platform where everything is fully integrated W I can see the client's whole history calls support tickets emails and here's a task from 3

days ago I totally missed H spot grow better