yeah this is kind of what started it all Peggy shu is a Tik Tok Creator who's garnered millions of views sharing videos about get this milk all righty we can go ahead and commence becoming a milk influencer or a Dairy Queen came sort of by accident I posted one video in 2023 about my favorite milk I think I titled it best milk ever I don't know if y'all have heard of the best milk ever but it is the Strauss organic whole milk with the cream top I don't know if you can see this if you
look in the top it's just straight cream it went viral I was like okay keep rolling with it mhm yep Shu has gained tens of thousands of followers tasting and reviewing dairy products on milk talk she's been able to monetize her videos and deals with brands in total from 2024 I've made like five figures um off of Tik Tok Strauss family crey featured in shu's first milk talk Tik Tock video and many more since has benefited too the company has been selling organic dairy products including their unique cream top milk for three decades now since
milk talk took off in September stous family crary says they have seen milk sales Rise by up to to 20% this has long been a local brand known in Northern California but they say they are now gaining traction outside this region and even outside the United States in 2024 when we started Tik Tok we had 34 users 34 followers they were all Strauss employees by the time we finished last year after we went viral we've had grown our base to 11,000 followers but the party may be about to end last year citing National Security concerns
the US Congress passed a law giving Tik Talk's Chinese owner bite dance the option to sell it to an American buyer or face a ban with the company declining to sell the ban was meant to kick in the day before the winner of the presidential election took office it's not a pleasant scenario but that's the structure of the law that the Biden Administration left you know Donald Trump with as the ban deadline neared users lamented the potential loss H hi welcome to chick can I take your order yeah Tik Tok appealed to Trump who vowed
to save the platform telling its 170 million American users it was fortunate that he was working with them on a solution Tik Tok went offline for about a half a day and then it was back some have called it a stunt that left Trump the winner but not everyone agrees Tik Tok didn't choose the winner they thanked their savior which is exactly what you do when you're so desperate the team at Strauss family crey hopes Tik Tock and milk talk will last it's not a community that we can bring over to Instagram it doesn't translate
to Facebook I think it would be a real struggle for us to capture the storytelling of Tik Tok in a different social media channel 153 videos wow I didn't realize I made that many videos time flies when you're drinking milk as for Shu she's trying to grow her community on other platforms you have to diversify because I think relying on just one platform is a little bit dangerous a lesson learned by many American ticktockers caught up in a political storm nice for
