Hello everyone, I am Amit Tiwari from amittiwari. net and this is the second part of our Google series. In the first part, we have learned how to connect Google Analytics with any website through Tag Manager.
When you use Google Tag Manager to connect Google Analytics with your website, you are safe from a of plugins and setups. And by using this Google Tag Manager connection, you can link other tools with your website. JavaScript is rarely added to your website.
So, this was our first part. If you haven't watched this video yet, you can find the link in the top right corner and you will find the description of this video. Now, let's come to the second part of today's topic.
In this, we will see what type of things you get on the dashboard of Google Analytics home screen. What reports do you get? Apart from this, we will see the admin settings of Google Analytics.
We will see the important admin settings. We will know the data retention settings. And we will see how you can create custom events in Google Analytics.
And how you can set up new conversion goals. After events and conversion, we will see how you can connect Google Analytics with other tools of For example, Google Ads or Google Search Console. You can connect all these tools with Google Analytics and analyze all the data together.
So, all these topics will be covered in this second part of today. And in the third part, we will know how you can master the reports section in Google Analytics. How you can customize it and use it.
But you will get the notification of this third part of the video only when you have subscribed. So, if you are not subscribed, if you have not pressed the bell icon, this is the right time. After this, we will start the second part of today.
Let's go to the computer screen. So, now we have come to the main home page of Google Analytics. In this dashboard, you get some useful information.
But there is a lot of information that you cannot explore or use for a long time. Here, you can see a snapshot of all the reports. Here, you can see all the users that you have got in the last 7 days.
All the new users that we have got. All the conversion counts that we have got. You get a snapshot of all these.
You can see the details of users in the last 30 minutes. Apart from this, you get some AI-based insights and suggestions. But we are not going to spend a lot of time on all these.
Because this is dynamic for every website. And when you can use advanced settings, you can extract more data and insights. So, you don't have to spend a lot of time here.
Apart from the home page, the most important tabs that you can see are Reports, Explore, and Advertising. You get a lot of reports here. You get the facility to create different types of funnels.
And you get a lot of functions related to advertising. But before coming to these three, we will go and see some important settings of Google Analytics. On which you have to focus first.
After that, we will see this Reports, Explore, and Advertising tab. So, let's come to the admin settings first. These admin settings have just been changed by Google Analytics.
They have been given a new look. So, even if you have been using Google Analytics for a long time, you can still find a lot of scattered here and there. There will be a little confusion.
So, let's go through it. And let's see some important settings that we need to change. First of all, there are account-related settings here.
If you want to access any other person, vendor, client, or any other colleague, then how will you it? We will see this thing here. You will have to come to Account Settings.
And then you will have to click on Account Access Management. And a window will open here, where you will see this plus button. You can click on it and add users.
Add users window will appear like this. And you will enter your email ID. Here you can see a lot of different levels of access.
For example, there is only a viewer, there is an analyst, there is a marketer, there is an editor, is an admin. Whatever level of access you want to give, you will select that level of access and enter the email And you will be able to share the access. It is important to click on the Add button, of course.
But again, you can explore these basic settings on your own. We come to some good options. Data Collection.
You will click on Data Collection. And here you can see a setting called Data Retention. When you go to the Data Retention setting, you can see Event Data Retention 2 Months.
Google Analytics, by default, will keep only 2 months of your events and conversions. If you do not change this setting now, Google Analytics will delete all your website events and after 2 months. So we will change it here.
We will remove it from 2 months and make it 14 months. Okay? Now, your website data will be saved in your Google Analytics dashboard for 14 months.
Now, it should be 14 months by default. But Google being Google, it is trying to save its storage. So here it is 2 months by default.
We will make it 14 months. And we will leave the Reset User Data on New Activity click on. And then we will click on the Save button.
Okay, so the data retention settings are done. Now, apart from this, there is a small setting. Let's see it again.
If you ever need Google Analytics measurement ID again in the future, then you have to go to the Streams in the Data Collection and Modification setting. And here you will have to select your stream. And you will get this measurement ID here.
It's just a little information. It is very important to know this so that you don't have to go to Google and do a useless search. Measurement ID.
Where will you get it? In Admin Settings. You have to come to Data Collection and Modification.
And after this, you have to go to Data Streams and select the Data Stream. Okay? After this, we come to Events and Conversions.
The full power of Google Analytics is based on Events. Google Analytics, or GA4 as it was called before, by default automatically creates a lot of events conversions for your website. But, if you want to do it in a built-in template, then you are not a viewer of this channel.
But, if you are a viewer of this channel, then you don't want to go to the template, you don't want use the built-in settings, you want to see advanced things. So, we will come to the Data Display. And here we will click on Events.
Events, not Event. My mistake. Now, this is a completely new property, a completely new Google Analytics property, which we have a little while ago and connected it with our website through Google Tag Manager.
It has only got one view in the name of Views, which we have not done yet. But still, Google has created Events called First Visit, Page View, Scroll, Session Start. Now, here we will create our own new events and see.
But before that, you must be noticing a small thing here. Baby, if you are not doing it, then pay attention. All the event names here are in small letters.
In Page View, P-A-J-E is small. In View, V-I-E-W is small. And the way to join between two words is not space, not dash, but underscore.
So, whenever you an event in your Google Analytics dashboard, its name will always be in small letters and the word be joined with underscore. Okay? So, whenever you create an event, you will take care of this so your event can be used well in Google Analytics.
So, here we will click on a button named Create Event and then here you can see a Create button Click on it. Right? Now, we will create our event.
What can our event be here? Let's say this is our demo e-commerce website. A person purchases a product on this.
Let's say I have purchased a half-sleeved T-shirt. And after purchasing this, the website automatically shows me a thank-you page for purchasing a Right? So, my page is thank-you.
Okay? This will be 404 now because there is no such page on this website. But let's say we want that whenever a user purchases a product on our website, it shows a thank-you But let's say that whenever a user purchases a product on our website, it shows a thank-you page.
So, we can assume that if 1,000 people are viewing a thank-you page on our website in a month, then means that some people have purchased the product 1,000 times. Maybe just 500 people have purchased 2 T-shirts. So, 1,000 times our product has been sold.
So, thank-you page visit equals to the number of times someone has bought our product. Okay? So, we will track the visit of this thank-you page so that we will know how many times our has been sold.
Okay? So, we have to do this setting in Google Analytics. What will we put as the event name here?
Thank underscore you. Okay? All in K.
All small underscore y-o-u All small. Okay? There should not be any letter or word in the caps.
After this, here, event name equals to what? What do we want to track here? We want to track the view of the page.
Thank-you page view. So, we will enter the value here. Here, event name equals is already filled.
You don't need to change anything. What will be the value? Page view.
Page view is Google Analytics's own event name. Here, you have to type page view exactly as it is. After this, we have to click on this add condition button.
Okay? Now, what is the condition? Page location.
Right? The page view what is the location of this page? The location of this page is page underscore location.
This parameter has been named. After this, operator equals and what should be the equal value? What is the path of this page?
Here, we click on this and copy it completely. And then, we will paste this value. Right?
Once we have pasted, here, our event is going to be created. Right? Event name equals to page view.
That means, the name of the event is page view. We have to see the page. And the parameter is the location of the page.
And what is the location of the page? slash thank dash you. This condition is perfect.
Here, copy parameters from the source event. Why? Because, automatically all the events are called source events.
Okay, so here we will let this stay ticked, by default it stays ticked, you don't need to change anything else here, just click on create button, and this is our custom event. Now we have made a simple type of event, which tracks the views on a page by itself. Now we try to make another different type of complex event, in which we will see that in our website, all the product pages, how much traffic are they getting from Facebook, okay, or from So all the product pages on our website, X, Y, Z, how many product pages can there be, the traffic they are getting, how much traffic are getting from Instagram, you need this information in your Google Analytics account.
Google Analytics by default gives you this information, that how much referral traffic you are and how much traffic you are getting from a social media channel, but here we don't want to see how traffic the whole website is getting, but we want to see how much traffic our product pages are from Instagram, we should know instantly, and whenever a product page gets a view from Instagram, it should be recorded as an event. So how will we do this setting, we will come back to Google Analytics in this dashboard, here we already on this pop-up called create event, here we will click again on create, and here we will this event, Instagram product visit, okay, and then after this, the event name is already set on equals, here will give the value, page underscore view, okay, now we will add a condition, by clicking on the condition button, and here it will be page location, but we will not use equals in page location, page location, we will select the contains operator, now in contains operator, what will be the here, slash product slash, why, because as we come to our website, all the products here, all the pages, in their URL, slash product slash is there, okay, so it is safe to say, if there is a on our website, then in its URL, slash product slash will definitely be there, okay, if we visit page, let's say we have changed the category, and we come to another product, in its URL, you can slash product slash, and then after this, there is a slug, okay, so domain, slash product slash so here we have come, and we have put contains in page location, not equals, otherwise this slug, will be searched by Google Analytics, so here we will select contains, and then after this, product slash, okay, now we have to add one more condition, to remove the referral from Instagram, till now, we have tracked the page view, which is of the product pages, but whether they are coming Instagram or not, how will Google Analytics know this, so here we will select in parameters, page what is page referrer, equals, Instagram, so whenever there is a visit of a product page, which is referred from Instagram, then it will automatically be selected in this event, here copy parameters source event, is already selected, you just have to click, on create button, so now our Instagram visit, name of this event, will track the visit of all those product pages, will show in Google dashboard separately, which is happening from Instagram, now these were the events, now we come to conversion is such an event, which you want to consider as goal ultimate, which is such an action your website, whenever it happens, then the goal of your website, it gets completed, so actually conversion, is a very easy task, so to create conversion, you just have to click on new conversion and whichever event, you want to track as conversion, you have to give the name of that event, for now we have created an event, Instagram underscore product underscore visit, if we set that event as goal, then we can create it conversion, we have to type the name of that event as it is, Instagram underscore product underscore visit, and we will save it here, so now all the product which will get visit from Instagram, Google Analytics will show them as a conversion, and this conversion event, you can use it in Ads, you can use it in reporting of your website, you can show it to your client, no, let's say you handling a social media campaign, so you can show it to your clients, that because of our Instagram your product pages have got so many views, from Instagram alone, that will be conversion for you, till now, we have linked Google Analytics, we have seen the admin settings, which are important settings, apart from this, we have seen events and conversion, now after this, we will see some products of Google, how to link with them, for example, linking with Google Ads, is a very step in itself, so here, under the data display, you can see an option of product link, as soon as open it, you can see an option called Google Ads links, click on it, here you can see an option to click on the link button, here on this window, you can see an option to select your Google Ads here we will click on the choose Google Ads accounts button, and here with this email ID, two Ads accounts are already made, if your email ID has got access to any other Google Ads account, that will also be seen in this list, here let's say I want to connect this Google Ads account, I will select it, and then click on the confirm button, after this, I will have to click on the next button, and here the options are already ticked, let them be by default, and after this, there are some more settings here, let them be on, and click on the button, and your Google Ads account, is connected with this Google Analytics account, the benefit this connection is that, all the data of Google Analytics, starts syncing with Google Ads account, from Google Ads, will be seen in Google Analytics, and the data collected in Google Analytics, can used to create audience and segments, in Google Ads settings. In the same way, you can connect your Google Adsense accounts, with your Google Analytics account, can link the Ad Manager, Big Query, Display and Video 360 links, you can also link the search console, actually you can link it here, link the search console once, click on the search console links option, and after this again, I will have to click on the link button, and again, the same way, I will click on the choose accounts button, and this website, which I have already connected, with account, I will click on the confirm button, and here, Google Search Console is going to connect, I will just have to click on this next button, after this, I will have to select my web stream, so I will click on this button here, and this is our GA site, the stream we made, let's select this, click on the choose button, and after this, click on next button, and submit it.
So our demo, Google Search Console property, is connected with our Google Analytics account, let's click on and all this connection is done, so all the basic properties of Google Analytics, all the basic we have done all of them, so now your Google Analytics account, is connected with all your other and now let's come to the reporting, where we will see the report section, and after this, we will the explore, and after this, we will come to the advertising tab, so let's click on reports here, this was the second part of the Google Analytics series, in the third part, we will learn, how you manage the reports of Google Analytics, how you can own them, how you can make custom reports, how can customize those reports, and see your desired data there, but all these things will be in the part, for which you will have to wait for a few days, let's meet in the next video, in the third thank you so much for watching this video, my name is Amit Tiwari from Amit Tiwari. net, and I will you next time, take care.
